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This research is motivated by the problems found by researchers related to the promotion mix at Syamsiah Padang Lawas Hotel. This study aims to determine the promotion mix strategy carried out at Syamsiah Hotel Padang Lawas. The research method used is qualitative with descriptive methods. This research was conducted at Syamsiah Hotel Padang Lawas in June-July 2020. Determination of research informants using purposive sampling technique with a total of 4 informants. The data used are primary data in the form of direct communication with informants carried out by observation, interviews, documentation and secondary data obtained from Syamsiah Hotel Management documents. Data validity checking technique is done by tringulation. The data analysis techniques used are inductive analysis, deductive analysis and SWOT analysis. Based on the results of research on the meeting package promotion mix strategy at Syamsiah Padang Lawas Hotel, it can be concluded that the hotel has strengths in utilizing various advertising media, sales promotion, personal selling, public relations, and direct marketing. Advertising strategies through social media and print media allow hotels to reach a wide market segment, while providing discounts in sales promotions can increase bookings. Personal selling is effective in building direct relationships with customers, and involvement in public relations can improve the hotel's image. Direct marketing through WhatsApp has also proven to be efficient in targeting specific customers. However, there are some weaknesses, such as the design of pamphlets and brochures that are not updated, customer dependence on discounts, limited reach of sales calls, and lack of collaboration with the media and website development. Threats from competitors, negative public perception, and strategic mistakes also need to be well anticipated. By maximizing strengths and opportunities and overcoming weaknesses and threats, Hotel Syamsiah can optimize promotional strategies to achieve better results.

In the effort to foster global economic growth increasingly focused on maritime connectivity, global maritime axis policies have become increasingly crucial. This is especially true for island regions like the Riau Islands Province. In confronting these complex dynamics, SWOT analysis becomes a vital instrument for understanding the challenges and opportunities involved. This article explores strategic navigation within the context of the Riau Islands Province, with a focus on SWOT analysis of global maritime policies. Through this approach, the article aims to provide in-depth insights into the factors influencing maritime policies in the region, as well as highlighting strategic potentials and challenges that need to be addressed. Consequently, the results of this analysis are expected to serve as a foundation for effective decision-making in developing sustainable and adaptive maritime policies in the Riau Islands Province.

The purpose of this study was to determine the development strategy of Berkah Mandiri furniture business using the SWOT method. The study was conducted at Berkah Mandiri Furniture Business owned by Mr. Watiman in Padang Mekar Village, Padangguni District. The respondents were the owners of the Berkah Mandiri Furniture industry. The analysis method used in this study was SWOT analysis. SWOT analysis is used to create a strategy in developing the Berkah Mandiri Furniture business. The results of the IFAS and EFAS analysis conducted on the Berkah Mandiri Furniture business development strategy in Padang Mekar Village, Padangguni District, showed that the current state of the Berkah Mandiri Furniture business is in a favorable situation (quadrant 1). The strategy that must be implemented in this condition is to support an aggressive growth policy (Growth oriented strategy) to increase income. Keywords: 

This study examines the business communication strategy used by Warkop Royal and the inhibiting factors of Warkop Royal's business communication strategy. To obtain the results of this study, a qualitative descriptive research method was used, then direct interviews were conducted with various sources needed in this study. The results of this study indicate that the communication strategy used by Warkop Royal is to greet consumers with polite language, promote by word of mouth, strategic location, collaboration with local businesses, and maintain the quality of food and beverages. The inhibiting factors of Warkop Royal's business communication strategy are not yet optimal in using social media, lack of training for employees, cultural and language barriers, economic conditions, and tight competition. While the SWOT theory used by Warkop Royal is that they always greet consumers with polite language, Strategy (SO) Using formal but relaxed language. Strategy (WO) Carrying out a more inclusive and adaptive approach. Strategy (ST) Providing polite and friendly language. Strategy (WT) Developing a business approach based on a deep understanding of the local market. When associated with the AIDDA Theory, Warkop Royal's business communication strategy is very promising.

This study aims to identify the potential and development strategies for a community-based tourism village in Asap Indah Tourism Village. Data were obtained from observations, interviews, and literature studies. A SWOT analysis was applied to determine the weaknesses, strengths, opportunities, and challenges of developing Bedono tourism village, which can be used to determine the appropriate strategies for community-based tourism development in Bedono Village, Sayung District, Demak Regency. In this research, the process of data reduction, data presentation, and conclusion drawing was carried out simultaneously. The research results concluded that Asap Indah Tourism Village in Wonosari Village, Bonang District, Demak Regency has high potential for development into a community-based tourism village, including fish smoking, water apple agro-tourism, local restaurants, and Bule fishing spots. Based on the SWOT analysis, several strategies can be enhanced to develop Asap Indah tourism village in Wonosari Village, Bonang District, Demak Regency, including strategies for developing tourist attractions, such as creating integrated tourism packages and holding special events; forming a tourism management team; enhancing promotion strategies; improving infrastructure; improving tourism human resources; and strengthening cooperation with stakeholders and investors. If these potentials are developed by involving and empowering the local community, they can increase the value and benefits for the local population in terms of economy, socio-culture, religion, and environment.

SWOT analysis is one of the well-known tools for situation analysis of the company's internal and external environment. SWOT analysis is often used as a reference for strategic planning by maximising strengths and taking opportunities by minimising weaknesses and avoiding threats. This research was a descriptive qualitative research using SWOT analysis as an evaluation. This study used data collection techniques of observation, interviews, and questionnaires. The sampling technique used was purposive sampling techniques. The number of respondents was 9 respondents who were owners, employees, teachers, and students of Gama Private Center. The results of the SWOT analysis found 5 points in each factor. It is known that the internal value is positive 2.42 and the external factor is positive 1,90. The position of the Gama Private Centre is in quadrant I.  

Penelitian ini mengidentifikasi strategi komunikasi pemasaran yang diterapkan oleh CV Sultan Promosindo, sebuah event organizer di Grobogan, dalam upaya membangun kepercayaan pelanggan. Hasil penelitian menunjukkan bahwa perusahaan ini menerapkan strategi bauran komunikasi yang meliputi humas, penjualan pribadi, periklanan, dan promosi penjualan. Aktivitas humas dilakukan melalui program-program yang melibatkan klien dan komunitas. Penjualan pribadi diwujudkan melalui interaksi langsung dengan klien, seperti presentasi dan pertukaran informasi. Periklanan memanfaatkan media sosial seperti Instagram, halaman web, YouTube, dan TikTok untuk tujuan promosi dan penyebaran informasi. Promosi penjualan dilakukan melalui konferensi pers dengan melibatkan mitra media lokal dan reporter portal online untuk meliput acara. Analisis SWOT digunakan untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi CV Sultan Promosindo. Meskipun strategi-strategi ini terbukti efektif dalam membangun kerjasama dengan pelanggan, beberapa kendala komunikasi masih ditemui, seperti kesenjangan pengetahuan mengenai acara, kesulitan meyakinkan klien tentang ide yang ditawarkan, dan gangguan proses internal klien yang menghambat timeline kerja event organizer. Implikasi dari penelitian ini menunjukkan pentingnya CV Sultan Promosindo untuk lebih proaktif dalam memanfaatkan media baru yang berkembang, serta memperkuat iklan di media massa agar promosi dapat menjangkau khalayak yang lebih luas. Penelitian ini diharapkan dapat menjadi referensi bagi usaha di bidang jasa untuk meningkatkan kredibilitas dan kepercayaan pelanggan serta bermanfaat bagi mahasiswa dalam menyelesaikan tugas akhir serupa.

The emergence of digitalization in marketing presents opportunities and changes to large, medium and small business actors. Implementing digitalization in marketing accompanied by creating and determining digital strategies marketing. A digital marketing strategy is a marketing plan or activity who use digital media, such as the internet or online marketing, to achieve marketing goals and expand consumer reach. Strategy digital marketing is the right choice for SMEs/MSMEs, incl TumblrIn, marketing products and carrying out promotions. Research purposes This is to find out how to determine a digital marketing strategy, implementation and results of the impact of determining a digital marketing strategy on TumblrIn Store. In this research, quantitative and qualitative descriptive methods were used used to provide a deeper picture and understanding comprehensive approach to the phenomenon under study. Additionally, for collection data, the researcher used observation and documentation techniques from the final assignment project which is the final assignment for graduation after taking part Merdeka Campus Certified Independent Study program at PT. Nurul Fikri Create Innovation. The research results show that digital strategy marketing on TumblrIn has been determined using SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats), STP (Segmentation, Targeting, Positioning), and Marketing mix. Implementation of digital marketing strategies in TumblrIn has been doing quite well and achieved several goals. Utilization online media in digital marketing strategies has also been successful quite a lot of traffic, although not all online media get the same amount of traffic. However, the amount of traffic has exceeded initial targets can be converted into potential customers.).  

The aim of this research is to find out the strategies used to increase sales of broom sticks from palm fronds based on the SWOT method. To find out what indicators were studied in the research on marketing strategies for broom sticks from palm fronds using the SWOT method. This research uses a quantitative method where in When data collection is carried out using the Quantitative method, a questionnaire will be distributed containing indicators related to the SWOT method. Meanwhile, in data processing, data analysis will be carried out using quantitative methods, namely in the form of calculating the weight of the values ​​obtained in the questionnaire distributed to the marketing department in the MSME Business Partners. From the results of data processing, it was found that the Internal Factor Analysis Summary (IFAS) of strength and weakness factors had a score of 2.99 and the External Factor Analysis Summary (EFAS) above obtained a score of 2.79. From the matrix above, it is known that IFAS is in cell II and EFAS is in cell IV, which means that the strategy will refer to growth or development.

Maximum achievement in sports is the main goal that must be achieved by all athletes, both individually and collectively. Producing peak performance requires scheduled and targeted coaching. Based on this, researchers conducted this research to determine the context, input, process and product for assessing the development of Petanque sports achievements in the Tulungagung area. The research method uses non-experimental methods with qualitative descriptive analysis. From the data sources obtained, this research method is document analysis. The research results show that the development of iron sports achievements has several advantages because this sport is increasingly popular and has received support from the government and society. However, there are also weaknesses in limited infrastructure and lack of funds to develop achievements. Apart from that, a number of opportunities have been identified, such as increasing public interest in the sport of snooker and the potential to produce outstanding athletes at international level. However, there are also threats, such as intense competition from other ancient sports. It was concluded that the achievements of the sport of petanque in Tulungagung were supported by athletes who excelled but did not receive adequate support.    

Rengat, which is mostly located in the Indragiri River, has great potential in developing fish cultivation and rearing businesses which can be done in various ways, of course by utilizing the availability of water so that it is economically valuable. The research method used is a qualitative descriptive analysis type of research using data collection techniques through interviews, observation and documentation. The results of this research indicate that it is necessary to develop the distribution of cultivation products, especially expanding the freshwater fish market segment so that productivity can be optimized and also protect the waters along the Indragiri River in Indragiri Hulu Regency, Riau Province.    

PT Genta Trikarya is a company that manufactures guitars with international standards. Currently, the company requires an appropriate alternative strategy to increase its export volume. In the competitive export landscape, the company must be able to adapt to the dynamics of the global market. Marketing strategy is a key element in exports that can help the company create new revenue streams and reach new consumers in the global market. The purpose of this study is to design a more effective marketing strategy to assist PT Genta Trikarya in increasing the export volume of its products. This research employs qualitative approach, using internal and external factor analysis through SWOT analysis and marketing mix strategy. The results of the SWOT analysis indicate that leveraging strengths and opportunities is the appropriate strategy. Furthermore, in the marketing mix analysis, strategies are determined based on product, price, place, and promotion suitable for the company

The purpose of the study is to create an appropriate marketing strategy for CV. Mustika Agung, a furniture craftsman in Magetan Regency. Primary data collected in this study were collected through interview methods. The results of the SWOT analysis of CV. Mustika Agung show that the formulation of a marketing strategy requires changes in the market, product design, production process, and advertising and marketing. This study will help solve the problems that exist in CV. Mustika Agung so that the resulting strategy will help the company survive and grow

This thesis discusses the selection of Unmanned Aerial Vehicles (UAV) that can be used by KRI R.E Martadinata class to help improve the ability of KRI R.E Martadinata class in carrying out operational tasks effectively and efficiently.The formulation of the problem in this study is the utilization of UAV technology through Strength, Weakness, Opportunities and Threat (SWOT) data analysis by first determining the UAV using the Analytic Hierarchy Process (AHP) method so that the appropriate UAV is obtained and can be operated at the R.E Martadinata class KRI. This research discusses the selection of UAVs on the R.E Martadinata class KRI with various criteria owned by UAVs and briefly discusses the use of UAVs as a tool in warfare. This research uses capability theory as the main theory to analyze the use and advantages gained from the operation of UAVs in the R.E Martadinata class KRI with the support of sea power and interoperability theories. The quantitative research results show that the effective and efficient use of UAVs can improve the ability of the R.E Martadinata class KRI in anti-surface ship warfare. This research is expected to provide recommendations for the Navy on the utilization of UAV technology in anti-surface ship warfare operations using the R.E Martadinata class KRI.  

In the current era of rapidly developing globalization, rapid technological changes, shifting consumer preferences, and global market dynamics encourage Small and Medium Enterprises (SMEs) to adapt, innovate, and strategize intelligently. This article discusses a business strategy designed for SME XYZ, a company operating in the food and beverage sector, especially in the coffee shop industry which is growing rapidly in Indonesia. This research uses the PESTLE and SWOT approaches to analyze the internal and external conditions of UKM XYZ. The analysis results show that SME XYZ has internal strengths such as high-quality coffee, excellent service, and a competent management team, as well as external opportunities such as Gen Z lifestyle trends and online ordering. However, challenges such as high operational costs and inflation need to be addressed. Recommended strategies include strengthening branding, increasing operational efficiency, and presenting innovative menus. With the right strategy, SME XYZ has the potential to become a major player in the food and beverage industry.

Natural resource conservation or conservation areas whose main use is recreation and tourism in coastal and aquatic areas are called Marine Nature Tourism Parks (TWAL). Kupang City and Kupang Regency have a conservation area known as the Kupang Bay Marine Nature Tourism Park. Kupang Bay Marine Natural Tourism Park has a lot of potential that can be managed as a tourism destination. The author is interested in conducting research to find out and formulate a Potential Development Strategy for the Kupang Bay Marine Natural Tourism Park. This research approach is descriptive qualitative, where the data produced is descriptive or explains clearly. Based on the research analysis that has been carried out using SWOT Analysis, it is concluded that the Kupang Bay Marine Nature Tourism Park Development Strategy has a Strength-Opportunity strategy. This strategy is an aggressive strategy where the potential of the Kupang Bay Marine Natural Tourism Park is utilized as widely as possible to create opportunities.

Today's technology is increasingly sophisticated and can even be used as a means for marketing media. Many business owners utilize this technology as a medium for product promotion. One of them is Nadiraa who participated directly to do online marketing at TikTok Shop. The purpose of this study is to determine the use of the SOSTAC model in the online marketing strategy at TikTok Shop Nadiraa's account. The method used in the research is qualitative research method with descriptive method. The subject of this research is Nadiraa's TikTok Shop account, and the object of this research is the Analysis of the Use of the SOSTAC Model on the Online Marketing Strategy at TikTok Shop Nadiraa's account. The data collection technique in this research is using content analysis on Nadiraa's account at TikTok Shop. The results in this study show that there are results of an analysis of online marketing strategies using the SOSTAC method on Nadiraa's account as a whole starting from Situation Analysis using SWOT analysis, then Objectives with 5S analysis, Strategy with STP analysis, Tactics using 4P, Action analysis of actions taken by Nadiraa, and finally controlling as material for evaluation to be able to increase profits.   Keywords: , , 

The food and beverage industry contributes significantly to Indonesia's Gross Domestic Product (GDP), with UMKM AC, located in Bogor City, being one of the contributors. This research formulates a business strategy for UMKM AC using the Business Model Canvas (BMC), SWOT analysis, and evaluation of Key Performance Indicators (KPIs) with the Balanced Scorecard (BSC). Data were collected through questionnaires and literature studies. The BMC analysis results indicate strengths in customer segmentation and community relations. The internal and external factor analysis shows that UMKM AC is in a position to grow and develop. The SWOT analysis identifies opportunities for UMKM AC, focusing on strategies that have a positive impact. The BSC evaluation shows overall good performance, but there are some strategic goals that need further improvement. This research highlights the importance of strategic planning and performance evaluation for SMEs in facing industry competition.

The coffee shop industry in Indonesia is experiencing rapid growth, driven by the cultural tradition of coffee consumption and the transformation of digital-based businesses. Kakaku Coffee, founded by Fitra Alhady in 2020 in East Jakarta, is a successful example of a coffee shop that combines high-quality coffee with an authentic Japanese cultural concept. Despite achieving initial success, Kakaku Coffee faces challenges such as long service times and limited parking space. This study aims to formulate a comprehensive development strategy for Kakaku Coffee using SWOT analysis. By identifying the internal and external factors affecting Kakaku Coffee's performance, this study provides practical and applicable recommendations. The method used is descriptive qualitative research with purposive and snowball sampling techniques. The analysis results show five strengths, five weaknesses, four opportunities, and three threats faced by Kakaku Coffee, along with applicable TOWS strategies. This research is expected to serve as a reference for other SMEs looking to adopt similar strategies in a competitive industry.    

SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis has become a common strategy in business development, especially in the culinary industry. Warung Makan Fun Balunijuk Village is one of the businesses in the culinary sector that uses SWOT analysis to develop its business strategy. As part of this research, a SWOT analysis was carried out to determine the position of Warung Makan Fun Balunijuk Village in the culinary industry and identify strengths, weaknesses, opportunities and threats related to its business. Based on the results of the SWOT analysis, Warung Makan Fun can continue to develop, but it requires a combination of SWOT analysis, such as implementing SO strategies, one example of which is holding local events by utilizing lots of seating; WO strategy, one example of which is improving financial management by using local events as a promotional tool; ST's strategy, one of which is maintaining affordable prices and fresh ingredients to face competition; and WT strategies, such as increasing menu innovation to remain competitive amidst competition, and so on.