📅 09 July 2024
DOI: 10.61132/venus.v2i4.436
Analisis Strategi Peningkatan Produksi Mebel di CV. Mustika Agung
Venus: Jurnal Publikasi Rumpun Ilmu Teknik
Asosiasi Riset Ilmu Teknik Indonesia (ARITEKIN)
📄 Abstract
The purpose of the study is to create an appropriate marketing strategy for CV. Mustika Agung, a furniture craftsman in Magetan Regency. Primary data collected in this study were collected through interview methods. The results of the SWOT analysis of CV. Mustika Agung show that the formulation of a marketing strategy requires changes in the market, product design, production process, and advertising and marketing. This study will help solve the problems that exist in CV. Mustika Agung so that the resulting strategy will help the company survive and grow
🔖 Keywords
#SWOT Analysis; Marketing Strategy; Furniture Industry
ℹ️ Informasi Publikasi
Tanggal Publikasi
09 July 2024
Volume / Nomor / Tahun
Volume 2, Nomor 4, Tahun 2024
📝 HOW TO CITE
Agun Syahrul Frastyansyah; Bima Tri Aji; Bagas Tri Mardiansyah; Aloysius Tommy Hendrawan, "Analisis Strategi Peningkatan Produksi Mebel di CV. Mustika Agung," Venus: Jurnal Publikasi Rumpun Ilmu Teknik, vol. 2, no. 4, Jul. 2024.
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