Publication Search

The Instagram account @alineadotid is an extension of the digital media platform Alinea.id, which was established to meet the growing demand for informative, fast, and visually engaging news content. In today’s digital era, where audiences—especially Generation Z—consume information primarily through social media, @alineadotid strategically positions itself as a news distribution channel tailored to visual-first communication. This study seeks to examine the creative strategies implemented in the production of news content on the Instagram account, focusing on the application of POAC (Planning, Organizing, Actuating, Controlling) production management theory. Using a qualitative descriptive approach, data collection was carried out through in-depth interviews with the executive editor and social media specialist, observation of the production workflow, and documentation of various content formats already published. The findings show that creativity is carried out in a systematic and collaborative manner. Planning emphasizes mapping relevant issues and designing visuals that fit audience preferences. Organizing is achieved through a clear division of roles between editorial and design teams. Execution focuses on creating concise, easy-to-understand, and visually attractive content. Control is performed by evaluating performance using social media metrics such as engagement rates, reach, and audience feedback. This structured approach enables @alineadotid to deliver news content that is fast, visual, interactive, and adaptive to changing digital media trends.

This community service initiative aimed to enhance public awareness in Lam Keumok Village regarding environmental cleanliness and health through the installation of educational posters. The project was motivated by the prevalence of environment-related diseases and limited public access to effective visual information. The method used was educational and observational with limited participatory engagement. Poster were designed to be visually appealing and easily understood, then placed in strategic public locations such as village halls and places of worship. Observations revealed increased public engagement, marked by spontaneous interactions like reading and discussing the posters. The media proved effective in directly conveying messages, strengthening collective awarenes, and fostering civic involvement. Use of local language and contextual visuals ensured message clarity. Despite the short implementation period, the long-term potential impact is promising as repeated visual exposure can influence behavioral change. The findings conclude that educational posters are a powerful communication tool in rural areas and suggest the strategi can be replicated in similar settings. Community participation in content planning was a key factor in enhancing ownership and ensuring program sustainability.

This study aims to analyze the effectiveness of storytelling and movie discussion methods in improving students' English speaking skills at SMA Negeri 12 Makassar. The background of this research departs from the low active participation and courage of students in using oral English in class. The method used is a hands-on practice-based learning approach, where students are asked to tell stories orally and discuss short films in English. The research subjects consisted of 36 students in grades XI-3 who were involved in interactive learning activities with the support of visual media and group discussions. The results of the study showed a significant improvement in several aspects of speaking skills, namely fluency in speaking, mastery of vocabulary, pronunciation, and students' confidence in conveying ideas and opinions. In addition, this method also encourages the development of critical thinking skills, creativity, and cooperation between students in a fun and participatory learning atmosphere. Storytelling activities allow students to express themselves freely and in a structured way, while movie discussions facilitate understanding of cultural context and authentic use of language. Thus, the application of storytelling and movie discussion methods has proven to be effective as an innovative learning strategy in developing students' English speaking skills at the high school level. This study recommends the integration of these methods in the English language learning curriculum to improve the overall quality of students' oral communication.

The increasing number of coffee shops in the modern era, especially in developing cities such as Cilegon, has triggered increasingly competitive market conditions. Dream Coffee, as a newly established coffee shop, faces challenges in introducing its brand and attracting consumer attention amid the dominance of more established coffee shops. This study aims to examine the marketing communication strategies implemented by Dream Coffee and to identify the factors that support and hinder the process of building brand awareness among its consumers.This research employs a qualitative approach, focusing on gaining an in-depth understanding of the social phenomena occurring at Dream Coffee through descriptive data collection and direct interaction. Data were collected using structured interviews, direct observation, and documentation involving the owner, internal consultant, employees, and customers or consumers.The findings indicate that Dream Coffee utilizes various elements of Integrated Marketing Communication (IMC), including advertising, personal selling, word-of-mouth marketing, sales promotion, and events and experiences. The main supporting factors are consistent and targeted communication, internal team solidarity, and an appealing visual brand identity. Meanwhile, challenges include limited physical facilities and a market reach that has not yet been maximized. Overall, it can be concluded that Dream Coffee successfully implements effective marketing communication strategies not only digitally but also in building brand awareness and creating emotional engagement with consumers.

This Community Service Program aims to strengthen the basic English language skills of children aged 5-12 in RW 03 Kalibaru, Cilincing, North Jakarta. Initial observations revealed low vocabulary mastery and a lack of confidence in communication among these children. With foreign language literacy rates for primary school-aged children in coastal North Jakarta at only 27.5%, non-formal educational intervention is crucial to support their school learning. As part of a university community service program (KKN), this initiative was carried out over three meetings with 30 children. The method used was Participatory Action Research (PAR), which emphasizes active collaboration between program facilitators and the community. The program's implementation included introducing basic materials such as the alphabet, numbers, colors, and vocabulary related to animals and family members, as well as practicing simple conversations like self-introductions and greetings. The learning methods applied were highly interactive, integrating educational games, songs, visualization, and role-playing. The evaluation, using pre-test and post-test instruments, showed a significant improvement in the participants' understanding. The average initial score increased sharply from 68.5 to 85.7, representing a 17.2-point or approximately 25% increase. This improvement proves the effectiveness of the interactive methods used in strengthening material mastery. Furthermore, the program successfully fostered an inclusive and enjoyable learning environment. A social change was observed in the form of increased self-confidence among the children when using English, a willingness to speak in front of their friends, and positive interactions among participants. Overall, this program not only succeeded in enhancing basic English skills but also fostered social transformation through increased confidence and positive interaction. Although challenges such as varying levels of understanding and limited learning media were encountered.

This study aims to analyze the implementation of health education as an integrated marketing strategy for probiotic products through social media at PT Yakult Indonesia Persada. Health education is increasingly recognized as a strategic approach in value-based marketing, where companies offer not only products but also knowledge and added value for consumer well-being. The research employed a qualitative descriptive method using field observation, interviews with marketing staff, and a literature review of related studies. The findings indicate that PT Yakult Indonesia Persada successfully incorporates health education into its marketing activities through the Yakult Lady program, school visits, health seminars, factory tours, and interactive digital content on social media platforms. These strategies have proven effective in raising consumer awareness of digestive health, strengthening brand image, and maintaining customer loyalty. The study highlights the crucial role of social media integration in reaching younger demographics, fostering engagement, and amplifying educational messages. The consistent delivery of educational content, supported by visual storytelling and personalized approaches, has contributed significantly to Yakult’s sustainable growth in the Indonesian probiotic market. Theoretically, this study enriches the discourse on digital marketing and health communication, while practically, it offers insights for companies seeking to align promotional strategies with consumer education and public health improvement.

This study aims to analyze the representation of national values and friendship in the film Sekawan Limo using Roland Barthes’ semiotic approach. The film was selected because it combines horror elements with strong local cultural nuances, making it interesting to examine from the perspectives of visual communication, culture, and social values. The research employed a descriptive qualitative method, with primary data drawn from scenes, dialogues, visual symbols, and narratives within the film. The analysis was conducted through Barthes’ three levels of semiotics: denotation, connotation, and myth. At the denotative level, the film presents visual and verbal signs depicting character interactions and the cultural background of society. At the connotative level, these signs convey deeper meanings related to national values, such as respect for local culture, the importance of unity, and love for the homeland. Meanwhile, friendship values are reflected through solidarity, empathy, mutual support, and sacrifice among the main characters as they face conflicts together. At the myth level, the film illustrates how popular culture can serve as a medium for delivering moral and ideological messages, particularly the importance of preserving national identity while fostering strong bonds of friendship. The findings highlight that local films function not only as entertainment but also as an effective communication medium to convey national and social values to a broader audience. Thus, Sekawan Limo demonstrates that film plays a strategic role in strengthening cultural awareness while instilling moral values.

PaDi UMKM is a limited liability company (PT) and is classified as a closed PT. PT PaDi UMKM was established in 2020. The purpose of this study is to determine the optimization of digital public relations in improving image. The theories used in this study are digital public relations theory and image theory. This research approach uses a descriptive qualitative method, with primary data collection techniques in the form of interviews with three informants and an expert, and secondary data in the form of documentation, both data and images. The results of the study indicate that the optimization of digital public relations by PaDi UMKM plays an important role in improving brand image. Referring to Clea Bourne's theory, PaDi UMKM utilizes digital tools such as blogs, articles, and social media for one-way and two-way communication. This strategy is supported by media monitoring that includes content planning, trend utilization, and sentiment analysis to understand public opinion. The success of building a positive image is supported by attractive visual content, inspirational storytelling, and active interaction with the audience, as well as collaboration with the Ministry of State-Owned Enterprises that strengthens credibility. Challenges in the form of user complaints about the application system are handled through fast responses and responsive customer service. With a solution-oriented approach, appropriate education, and the use of digital platforms, optimizing digital public relations not only increases positive public perception but also strengthens customer loyalty, making PaDi UMKM a reliable B2B marketplace.

Posters are an important means of conveying information and promoting products or services to a wider audience through the power of visual communication. This research focuses on redesigning promotional and informational posters to support the marketing strategy of the Kopi Es Tak Kie website, a long-standing Chinese culinary heritage in Jakarta. The main objectives of this research are to enhance visual appeal, expand market reach, and strengthen cultural values ​​through print media designs that are representative and relevant to the development of the digital era. The approach used is visual communication design with the Design Thinking method. The stages in this method include audience needs research, design concept design, prototyping, and usability evaluation involving target respondents. In the visualization process, Figma software was used to arrange the poster layout, while Procreate was utilized to create complementary illustrations that provide an artistic and authentic feel. The resulting poster design emphasizes the use of a color palette of brick red, cream, and dark blue, combined with script and sans-serif typography. This combination was chosen to convey a cultural message while emphasizing the exclusive image of the Kopi Es Tak Kie brand. The visual harmony of color and typography enhances the cultural narrative while emphasizing the modern brand identity. The primary audience for this poster is young adults aged 22–40 who are interested in the fusion of traditional coffee culture and modern lifestyle. The findings of this study indicate that the redesigned poster is effective in bridging cultural heritage with digital branding, strengthening the identity of Kopi Es Tak Kie across both offline and online platforms. Thus, the poster medium is proven to act as a communication bridge connecting historical values ​​with contemporary marketing strategies.

This study investigates the use of lexical hedges by male and female characters in the animated film “Tinker Bell” (2008), focusing on differences in variation and communicative functions based on gender. The analysis employs Lakoff’s theory of women’s language and Holmes' framework of language functions. A qualitative descriptive method was used, with data collected through documentation and audio-visual observation from the film’s transcript. The results also indicate that although both genders employ lexical hedges, female characters tend to demonstrate a broader range of forms and functions. The findings highlight how hedges not only reflect gendered communication styles but also contribute to character development and narrative flow within the film. This study contributes to understanding gendered communication patterns in animated media and how they reflect broader sociolinguistic dynamics.

This study aims to explore how interpersonal communication plays a role in the process of constructing self-identity within the “Jemuah Keos” community in Surabaya. This community functions as an alternative social space inhabited by individuals with diverse creative backgrounds, such as musicians, motorcycle builders, visual artists, and subculture enthusiasts. The formation of identity in this community is not solely driven by individual expression but also shaped through social interactions that are reflective and rich in meaningful symbols. The study uses a qualitative approach with a descriptive case study method. Data were collected through participatory observation, semi-structured interviews with nine informants, and documentation of various visual artifacts representing the community’s activities. The data analysis process follows the interactive model by Miles and Huberman, which consists of three main stages: data reduction, data presentation, and drawing conclusions. The theoretical framework used in this study refers to Joseph A. DeVito's concept of interpersonal communication, which includes self-disclosure, empathy, emotional support, symbolic exchange, social values, as well as reflective interaction and role negotiation in social relationships. The findings indicate that interpersonal communication is a key element in shaping and negotiating personal identity. Cultural symbols such as clothing style, vehicle modifications, visual language, and daily interaction patterns become primary means of identity expression. The "Jemuah Keos" community demonstrates openness, equality, and a critical stance against the dominance of mainstream culture. Interpersonal communication within this community also plays a role in building collective solidarity and voicing critical views on existing cultural standards. The identity formed is not only personal but also part of a larger community identity.

This article examines the crucial role of spatial communication, particularly through signage systems, in the effective implementation of functional zoning in academic libraries. Using a comparative case study method at the Bandung Institute of Technology (ITB) and Telkom University Libraries, this research analyzes how different visual communication strategies influence students' perceptions, behaviors, and sense of place formation.The findings indicate that the explicit and strategic visual communication approach at Telkom University successfully creates high spatial legibility and strengthens collective place identity. In contrast, the weak and ambiguous visual communication at the ITB Library causes users to rely more on personal habits, intuition, or previous experiences in accessing and utilizing the space. This not only hinders the formation of a coherent sense of place but also creates confusion that potentially degrades the quality of the user experience. The mismatch between spatial functions and user expectations leads to inefficiencies in facility utilization and disrupts user comfort within zones that should have clear functional boundaries, such as quiet zones, collaborative zones, and discussion zones. Furthermore, this article highlights the importance of integrating graphic design and architecture in creating a cohesive spatial experience. A consistently designed, informative, and aesthetically pleasing signage system not only enhances users' spatial orientation but also becomes a crucial element in shaping perceptions of the institution's character.

This research is motivated by the low speaking ability of children in group A of RA Tarbiyatul Khoiriyah. This problem is caused by the lack of varied learning methods and the use of learning media that have not been able to optimally attract children's attention and interest. In fact, speaking ability is an important aspect in early childhood language development, which plays a role in communication and further learning processes. Therefore, an innovative and interesting approach is needed to encourage children's speaking skills. This research aims to develop children's speaking ability through storytelling activities using Paflaber (Pictured Flannel Board) as an interactive visual aid. This research uses the Classroom Action Research (CAR) approach model Kemmis and Taggart, which is implemented in three cycles. Each cycle consists of planning, implementation, observation, and reflection stages. The subjects in this study were 20 children aged 4–5 years, consisting of 10 boys and 10 girls. The instruments used in the research included open modules, child performance assessment sheets, as well as observation notes and activity documentation. The results showed a significant increase in children's speaking ability in each cycle. Learning completion increased from 30% in the pre-action phase to 40% in cycle I, 60% in cycle II, and 85% in cycle III. The implications of this research result indicate that Paflaber media is very effective in improving the speaking skills of early childhood children. This media not only helps children understand the content of the story through visualization but also stimulates active involvement and verbal interaction. Therefore, Paflaber media is recommended as one of the creative learning strategies that can be implemented by early childhood teachers to develop children's language skills in a fun and meaningful way.

This study discusses how the application of media wealth by MTA TV's public relations in delivering da’wah messages through Instagram flyers on @mtatv_official in the period of 2021-2025. The research employed a descriptive qualitative approach with Roland Barthes' semiotic analysis, focusing on denotation, connotation, and myths. The findings reveal that MTA TV has effectively implemented four key elements of media wealth—signal diversity, language variations, personal sources, and regardless—through its use of Instagram flyers. These elements are designed to enhance the communication process, making the messages more engaging and accessible to the audience. The da’wah messages conveyed through the flyers are interpreted by the audience in three primary categories: invitation (76.67%), motivation (16.67%), and solidarity (6.67%). The majority of the audience interprets the messages as invitations to join or engage in religious activities, highlighting the importance of outreach and engagement in MTA TV's approach. The motivational aspect encourages positive actions and attitudes towards religious teachings, while solidarity, though less prevalent, emphasizes the sense of community and support within the Muslim audience. The use of media wealth on social media platforms like Instagram is shown to increase the effectiveness of da’wah messages by making them more visually appealing, interactive, and relatable to a wide audience. This study suggests that employing rich media content, such as Instagram flyers, can play a vital role in enhancing the reach and impact of religious communication. It also underscores the importance of understanding the semiotic elements in shaping how messages are interpreted by different segments of the audience, making it a valuable tool for religious organizations aiming to modernize their communication strategies.

This study aims to analyze the business development strategy of Depot Kusen Rahmat by reviewing four main aspects, namely production, human resources (HR), finance, and marketing. The analytical approach used in this study is SWOT (Strengths, Weaknesses, Opportunities, Threats) and QSPM (Quantitative Strategic Planning Matrix). Primary data was obtained through a survey of 16 respondents who are active consumers of Depot Kusen Rahmat. The results of the SWOT analysis identified that the company has four strengths, four weaknesses, four opportunities, and four threats. The most dominant internal strength is efficient and neat products, with the highest weighted score of 0.509, which indicates that the quality of production results is the main competitive advantage. On the other hand, the main weakness found is the absence of a product catalog, with a score of 0.158, which indicates a lack of visual information media as a means of product promotion and communication to consumers. From external factors, the biggest opportunity is the increasing consumer interest in custom products, with a score of 0.479, which indicates a positive trend towards product personalization. The most significant threat is the rapidly changing design trends, with a score of 0.186, which requires the company to be more adaptive to changing market tastes. Based on the results of the SWOT matrix analysis, the company's position is in Quadrant I with an IFAS value of 1.368 and EFAS of 1.206, which indicates that the company is in a position to support an aggressive growth strategy. The QSPM results recommend prioritizing strategies in the form of emphasizing quality and balanced prices, followed by improving customer service and developing high-quality custom products as strategic steps to win market competition and increase business competitiveness sustainably.

This study discusses the communication strategy implemented by the Karanganyar Police Public Relations Department in delivering an anti-hoax campaign during the 2024 Regional Head Election (Pilkada) through the Instagram platform. The background of this study departs from the phenomenon of the rampant spread of false information ahead of the election, which has the potential to trigger disinformation, polarization, and disrupt social order and stability. Hoaxes during political periods can erode public trust in state institutions, so strategic efforts are needed to address this through effective public communication. The purpose of this study is to analyze the effectiveness of the digital communication strategy used by the Karanganyar Police Public Relations Department in increasing public literacy, encouraging public participation, and maintaining the quality and stability of information circulating in the digital space. This study uses a descriptive qualitative method with data collection techniques through in-depth interviews with Public Relations personnel, direct observation of campaign activities on Instagram, and documentation of published content. The strategy analysis refers to the Cutlip, Center, and Broom model which includes four stages: fact-collecting, planning, implementing communication actions, and evaluation. The results show that the use of Instagram was chosen because of its ability to reach a young audience, the flexibility of content formats, and opportunities for two-way interaction. The campaign content was dominated by educational materials presented visually through infographics, digital posters, and short videos, ensuring the anti-hoax message was clearly and persuasively conveyed and easily shared by users. Evaluations showed an increase in public engagement, including comments, content sharing, and participation in online discussions, as well as a significant decrease in the number of hoax reports circulating in the Karanganyar region during the campaign period. This study recommends optimizing the use of Instagram features such as live broadcasts, reels, and interactions through polls or quizzes, along with increasing the creativity of the Public Relations team to further enhance the effectiveness of digital public communication in the future.

This study aims to assess the impact of using Talking Stick game as a learning media on students' learning outcomes and scientific communication skills in science lessons. This study was conducted using the Systematic Literature Review (SLR) method, by analyzing various relevant previous studies from elementary to secondary education levels. The research findings indicate that the Talking Stick learning technique can significantly improve student learning outcomes. This model has also been proven effective in improving science communication skills, conceptual understanding, active participation, and students' courage to express opinions during the learning process. The Talking Stick method emphasizes collaboration and involvement between students in a fun and interesting atmosphere. The use of various supporting media, such as question cards, posters, audio visuals, and student worksheets (LKS), increases the effectiveness of this method. The use of alternating sticks in question and answer sessions encourages students to be more confident and actively involved in the learning process. This also provides benefits for the development of students' critical thinking skills and emotional skills, which are very much in line with the needs of learning in the 21st century. The findings of this Talking Stick model research are recommended as an innovative strategy in science learning. Teachers are advised to combine it with interesting learning media to make the learning process more meaningful and enjoyable. tested the effectiveness of this method in various educational conditions. Furthermore, consistent application of the Talking Stick method can create an inclusive learning environment that is responsive to individual student needs. In the context of science learning, which often demands understanding of abstract concepts and problem-solving, this method can bridge the gap between theory and practice through active and reflective interaction.

This study examines the communication strategy employed by the Public Relations Division of Karanganyar Police in delivering an anti-hoax campaign during the 2024 regional election stages through Instagram. The background of this research lies in the widespread dissemination of misinformation leading up to elections, which can disrupt social order. The purpose of this study is to analyze the effectiveness of digital communication strategies in increasing public literacy and maintaining the stability of public information. This research uses a descriptive qualitative approach with data collection techniques including interviews, observations, and documentation. The results show that the communication strategy was implemented systematically through the four stages of the Cutlip, Center, and Broom model: fact-finding, planning, action and communication, and evaluation. Instagram was chosen for its ability to reach a younger audience and enable two-way interactions. Educational content presented in visual formats such as infographics and posters proved effective in delivering anti-hoax messages clearly and persuasively. The evaluation showed increased public engagement and a decline in the spread of hoaxes. This study suggests optimizing Instagram features and enhancing the creativity of the PR team to improve the effectiveness of future digital public communication.

This study examines the phenomenon of the religious jargon “Go Berkah No Riba” (Go Blessed, No Interest) as a digital marketing communication strategy employed by entrepreneurs on social media, particularly Facebook. Using a descriptive qualitative approach and visual discourse analysis, this research seeks to understand how the jargon is interpreted, constructed, and widely disseminated in the context of product marketing and business opportunities. The findings indicate that “Go Berkah No Riba” functions not only as a marker of religious identity but also as a rhetorical device that combines spiritual values with aspirations for material success. Visual analysis of promotional materials, such as flyers and Facebook posts, reveals the use of hyperbolic language, symbolic imagery—such as the Kaaba and piles of money—and religious narratives designed to build credibility and persuade potential consumers. The integration of religious elements with economic appeal creates a sharia-compliant business image that simultaneously promises profitability. However, the study also uncovers ambiguity in the use of this jargon. On the one hand, it can strengthen the image of a business operating ethically according to Islamic principles. On the other hand, it risks being exploited merely as a marketing gimmick without a strong foundation in ethical business practices. This creates the potential for a gap between the religious message communicated and the actual business conduct. The findings underscore the importance of critical literacy in understanding religious communication strategies within the digital business sphere. Consistency between religious messaging and real-world business practices is crucial for maintaining consumer trust and avoiding the excessive commodification of religious values. Therefore, this study contributes to a deeper understanding of the dynamics of religion-based marketing communication in the era of digital transformation.

This research is motivated by the phenomenon of violence experienced by individuals in the early adulthood age range (18–25 years), which is often a manifestation of unresolved traumatic experiences. Unmanaged trauma can have profound psychological impacts, affecting an individual's identity, social relationships, and outlook on life. However, within the framework of positive psychology, there is the concept of Post Traumatic Growth (PTG), which explains the potential for psychological growth that can emerge after an individual experiences severe stress or trauma. PTG includes positive changes in oneself, increased meaning in life, personal strength, and appreciation for life. The concept of PTG is the main foundation in the creation of abstract sculptures that attempt to represent the psychological journey of victims of violence, from destructive conditions to recovery and self-awareness. Abstract forms are used as a visual medium to reflect inner conflict, identity fragmentation, and the complex process of internal transformation. The choice of abstraction allows for free expression of realistic forms, thus presenting a profound symbolic interpretation. The method of creation of the work is carried out through an artistic approach that emphasizes the exploration of form, texture, material, and space in three-dimensional expression. This process not only produces visual objects but also creates expressive symbols that contain narratives of psychological healing. The sculpture is presented as a contemplative medium that invites the audience to experience, understand, and interpret the inner journey of victims of violence. The resulting creation demonstrates that abstract sculpture can be a powerful means of emotional communication, facilitating public understanding of the experience of trauma and the potential for post-traumatic growth. Thus, this work not only serves as an artistic representation of the inner dynamics of victims of violence but also serves as a reflective medium that fosters awareness of the human capacity to recover and thrive after experiencing profound suffering.