Strategi Kreatif Produksi Konten Berita pada Instagram @alineadotid

The Instagram account @alineadotid is an extension of the digital media platform Alinea.id, which was established to meet the growing demand for informative, fast, and visually engaging news content. In today’s digital era, where audiences—especially Generation Z—consume information primarily through social media, @alineadotid strategically positions itself as a news distribution channel tailored to visual-first communication. This study seeks to examine the creative strategies implemented in the production of news content on the Instagram account, focusing on the application of POAC (Planning, Organizing, Actuating, Controlling) production management theory. Using a qualitative descriptive approach, data collection was carried out through in-depth interviews with the executive editor and social media specialist, observation of the production workflow, and documentation of various content formats already published. The findings show that creativity is carried out in a systematic and collaborative manner. Planning emphasizes mapping relevant issues and designing visuals that fit audience preferences. Organizing is achieved through a clear division of roles between editorial and design teams. Execution focuses on creating concise, easy-to-understand, and visually attractive content. Control is performed by evaluating performance using social media metrics such as engagement rates, reach, and audience feedback. This structured approach enables @alineadotid to deliver news content that is fast, visual, interactive, and adaptive to changing digital media trends.