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The Impact-Oriented Community Service Program (KKN Berdampak) conducted by students of Universitas Mayjend Sungkono in Kebontunggul Village, Gondang District, Mojokerto Regency focused on optimizing branding and digital marketing for the Lembah Mbencirang tourist destination. Lembah Mbencirang is a village-based tourism destination with significant natural and educational potential; however, this potential has not been widely recognized due to limitations in branding and digital marketing. This community service program aimed to sustainably increase tourist visits through SWOT analysis, visual identity rebranding, and digital marketing campaigns utilizing social media, search engine optimization (SEO), and visual content. The activities were carried out participatively in collaboration with the local Village-Owned Enterprise (BUMDes) and Tourism Awareness Group (Pokdarwis) using observation, mentoring, and promotional content development methods. The results indicate that the optimization of branding and digital marketing at Lembah Mbencirang Tourism produced initial outcomes in the form of digital media readiness and increased understanding among tourism managers. Although the impact on visitor numbers has not yet been measured significantly, a digital marketing foundation has been established as an initial step toward the development of village tourism.

Young people today live in a digital culture that makes social media the main space for communicating, forming identities, and finding meaning in life. In such situations, catechesis needs to adjust itself to remain relevant and able to reach them effectively. The use of social media opens up opportunities for the Church to present catechesis that is more interactive, visual, and contextual through various forms such as short videos, infographics, live broadcasts, and online discussions. A qualitative approach through literary studies and indirect observation shows that social media can increase the involvement of young people in faith formation because it is flexible and easily accessible. However, the use of social media also presents pastoral challenges, such as the potential for superficiality of content and a lack of deep appreciation of faith. Therefore, critical assistance and integration between digital catechesis and real community life are needed so that the faith of young people is sustained and strengthened in the life of the Church.

This study explored how integrating YouTube video analysis into pre-writing activities can support idea generation and coherence in students’ writing. Writing is often challenging for EFL learners, especially in developing ideas and organizing them logically. To address this, the study used YouTube as a pre-writing tool that provides visual and auditory input to stimulate creativity and critical thinking. This research employed a descriptive qualitative method using a YouTube video titled “Writing Process: Pre-Writing” from Mr. Paige’s English Writing Center and open-ended questionnaires answered by 30 English Literature students. The findings showed that 70% of students agreed that watching or analyzing YouTube videos before writing helped them generate ideas more easily, while 56.7% found the activities more engaging and 53.3% reported better organization of thoughts. Additionally, 50% of participants felt more confident to start writing, and 63.3% believed that teachers should integrate video analysis into writing classes. These results indicate that YouTube-based pre-writing activities enhance idea generation, coherence, and motivation in writing. Overall, YouTube video analysis proves to be an effective digital learning strategy that combines creativity, engagement, and logical organization in the writing process.

Neologism refer to creation of new word or expression in language plus are widely recognized as important part of language development together with cultural change. This article reviews emergence of new vocabulary in popular culture as well as shows that popular culture provide dynamic environment for linguistic creativity. It examines study discussing neologism that originate from film, especially blockbuster movie, television series, music, along with social media. These study demonstrate important role of popular culture in introducing new expression into language plus spreading them to wider audience. Although many scholars have examined neologism, only limited number have explored popular culture as broad together with interconnected domain. Popular culture include music, film, television program, video game, social media, internet trend, in addition to other cultural activity that influence everyday life. In recent year, it become major source of new vocabulary, continuously producing modern plus widely used expression. This study apply qualitative library research approach through systematic review of literature obtained from journal, book, along with academic database. Finding indicate that popular culture plays major role in accelerating spread together with acceptance of neologism, particularly through digital communication. In addition, social media platform as well as entertainment industry serve as important channel for introducing new term, contributing to language development, identity formation, plus intercultural communication in modern society.

Curiosity is a very important capital to start learning. Because, with curiosity, humans can dig up interesting information and tips so that they can gain broader insight. In this sophisticated era, it is easier for people to find the information they need. One media that is often used to access information is YouTube. There are many videos on YouTube that can provide interesting and quality information, one of which is Maudy Ayunda's video. This research aims to describe the forms of assertive speech acts contained in the booklist edition of Maudy Ayunda's YouTube channel. The approach used in this research is methodological and theoretical. The approach used in this research is a qualitative descriptive approach and a pragmatic approach. The data collection method used in this research was the observation method, followed by the observation technique. The data analysis method in this research is the pragmatic subtype. The research results found that there were types of assertive speech acts including, namely, assertive speech acts stating 31 data, suggesting 11 data, boasting that no data was found, complaining about 5 data, and claiming 14 data.

Hypertension contributes to numerous complications such as heart disease, stroke, kidney failure, and is a risk factor of disability and death. Hypertension Prevalence in Jatinangor is 37.8%, that is higher than national rate. The control of hypertension is low and the education at the primary health facility is short. Therefore, another buffer system for education such as posbindu is needed. Activities that educate people with hypertension become very important, but need to be adjusted as needs. Aim of this study is to determine form and intensity of education preferred by hypertension patients Method: Qualitative descriptive with case study approach using focused group discussion (FGD) method, led by main moderator and assisted by a second moderator. Participants consisted of 15 people with hypertension chosen purposively with the inclusion criterias female and parallel to the research objective. The discussion used semi-structured questions. This study is conducted in two villages in Jatinangor, Desa Cipacing and Desa Cilayung from February to May 2017. Results: Participants wanted education in the form of traditional learning, game simulation, written notes, and video recording. The intensity of education preferred until patients understand, it tends to be performed more than once, and preferred place are performed within Posyandu (Integrated Health and Nutrition Post) with education frequency varies from once a week to once a month. Conclusion: Hypertension patients have variable preference of education forms and its intensity. Innovations in the development of methods in accordance with hypertension patients’ needs must be continued, so that interventions can become more effective for hypertension patients.

The phenomenon of digital da'wah has significantly transformed the ways religious knowledge is accessed, interpreted, and disseminated in contemporary society. This study aims to analyze the patterns of actions and perceptions of TikTok and YouTube users toward religious content delivered by Gus Baha within the context of the digital religious space. Using Max Weber’s theory of rationalization as an analytical framework, this research explores how religious authority, knowledge transmission, and user interpretation undergo processes of rationalization on digital platforms.This study employs a qualitative approach using virtual ethnography, content analysis, and in-depth interviews with users of both platforms. Data were collected through observation of uploaded content, analysis of user interactions and comments, and examination of engagement dynamics.The findings indicate that user responses to Gus Baha’s content reflect Weber’s four types of social action. Instrumentally rational actions are evident in the use of short videos as practical and efficient learning tools. Value-oriented rational actions appear in users’ consistent efforts to deepen religious understanding. Affective actions emerge from emotional attachment to Gus Baha’s communicative style, while traditional actions are reflected in the perception of digital da'wah as a continuation of established religious learning traditions. Furthermore, digital rationalization through algorithms, short-video formats, and platform accessibility, shapes how religious knowledge is selected, interpreted, and circulated.This study concludes that digital religious spaces function not only as channels of dissemination but also as arenas for the transformation of religious authority, meaning construction, and religious practice in the digital era.

Background: Anemia among expectant mothers persists as a critical public health concern, posing significant risks to both maternal and fetal well-being. National data indicates a prevalence of 48.9% in Indonesia; notably, Central Java remains a focal point for this issue, recording some of the highest statistics in the country. Effective education is essential to prevent anemia, and animated video media is considered more engaging and easier for pregnant women to understand. Objective: To determine the effect of counseling using educational videos on the knowledge of pregnant women with anemia. Methods: This study used a a quasi-experimental pretest–posttest design involving 44 pregnant women diagnosed with anemia, who were assigned to either an experimental or a control group. Statistical analysis was conducted using the Mann–Whitney test. Findings revealed an improvement in the average knowledge score from 8.91 at baseline to 9.23 following the intervention, with a significant mean difference of 1.18 recorded in the post-intervention phase. However, counseling using video did not significantly affect knowledge (p>0.05). Conclusion: Counseling using video media (VINEMA) did not yield a statistically significant improvement in the knowledge levels of pregnant women suffering from anemia. Nevertheless, this medium shows potential as a supplementary educational resource for fostering favorable attitudes regarding the prevention of anemia.

Language is the primary tool of communication, serving to convey human ideas, feelings, and thoughts in social interaction. One important study in pragmatics is speech acts, particularly expressive speech acts, which express the speaker's psychological state thru utterances. This research focuses on analyzing the expressive speech acts found in the YouTube channel Hujan Tanda Tanya, an educational channel managed by Rousyan Fikri, also known as Hutata. The objectives of this research are (1) to describe the types of expressive speech acts found on the Hujan Tanda Tanya YouTube channel and (2) to identify the forms of these expressive speech acts. This research uses a descriptive qualitative method with content analysis techniques applied to three videos uploaded on that channel. The research results show that there are five forms of expressive speech acts, namely complaining, expressing gratitude, praising, and supporting, with a total of 25 utterance data. The most dominant form of expressive speech act is praise, as the content in this channel provides a lot of positive encouragement to its viewers. This research is beneficial for enriching the study of pragmatics, particularly in understanding the application of expressive speech acts in digital media, and serves as a reference for discourse analysis on other educational platforms.

Microteaching is an innovative educator training method aimed at developing basic teaching skills and fostering student self-efficacy through a micro-scale approach. This study describes how teaching simulations with limited duration, audience size, and material focus can facilitate the transformation of pre-service teachers' pedagogical competence. Using a qualitative approach, the research found that microteaching functions as a "safe laboratory" for students to explore teaching creativity without the risk of systemic failure. The skill development process includes mastering stimulus variation techniques through the use of visual and audiovisual media, such as PowerPoint and instructional videos, as well as strengthening instructional communication styles. Furthermore, students' self-efficacy increases significantly through a cycle of constructive feedback from peers and supervisors, enabling reflection-on-action. The results conclude that the re-plan and re-teach mechanisms are crucial in shaping professional and permanent teaching behaviors before students enter actual classroom environments. These findings highlight the importance of microteaching in developing both the technical and reflective skills necessary for effective teaching practice.

Advances in digital technology have had a significant impact on the lives of elementary school students, particularly regarding the use of electronic devices. Children often use these devices for learning, entertainment, watching videos, and accessing social media. Proper use of these devices can have positive effects, such as improving students’ access to information, fostering creativity, and boosting their enthusiasm for learning. However, if used excessively, electronic devices can lead to negative effects such as dependency, declining academic performance, psychological issues, poor social interaction skills, and a reduction in children’s physical activity. This study aims to examine the impact of electronic device use on elementary school students and analyze the role of guidance and counseling services in addressing these issues. In this study, the method employed was a literature review utilizing various sources from scientific journals and relevant books regarding the use of electronic devices and guidance and counseling services in elementary schools. The findings indicate that guidance and counseling services play a crucial role in helping students manage their use of electronic devices through preventive, curative, and developmental approaches. Guidance and counseling teachers can offer group guidance, individual counseling, and classroom-based services, as well as utilize digital technology in the delivery of counseling services. Furthermore, collaboration between schools and parents is crucial in monitoring children’s use of electronic devices. Therefore, digital-based guidance and counseling services can serve as an effective solution in helping students use electronic devices in a healthy, wise, and responsible manner.

Waste management problems in schools remain a significant challenge that requires educational and participatory approaches. Students’ low awareness of 3R-based waste management (Reduce, Reuse, Recycle) can negatively affect the cleanliness and environmental quality of the school environment. This community service program aimed to improve students’ environmental awareness through the implementation of a 3R-based waste management program integrated with digital education at SMP Integral Luqman Al-Hakim. The implementation method employed educational and participatory approaches through several stages, including preliminary observation, development of digital educational media, material presentation, practical activities on 3R-based waste management, and program evaluation. The digital media utilized included interactive presentations, educational videos, and digital posters to enhance students’ interest and participation. The results showed an improvement in students’ understanding and environmental awareness, as reflected in their habits of disposing of waste properly, sorting organic and inorganic waste, and actively participating in simple recycling activities. Furthermore, the implementation of the 3R-based waste management program through digital education successfully fostered a culture of environmental awareness within the school and dormitory environment. Therefore, this program can serve as an educational effort to sustainably enhance students’ environmental awareness.

The rise of reflective content on YouTube underscores the need for pragmatic research that investigates not only what is said but also the effects of speech on audiences (perlocution). This study aims to analyze the speech act forms associated with perlocutionary effects on Henny Kristianus’s YouTube channel, focusing on the theme of maturity of mind, and to map observable indicators in viewers’ responses. A qualitative descriptive approach with pragmatic content analysis was employed. Data were drawn from transcripts of two videos and corresponding audience comments. The analysis identified three dimensions: (1) types of illocutions (advice, invitation, warning, empathetic assertion), (2) rhetorical/multimodal devices (metaphor, personal narrative, reflective question, call to action), and (3) observable perlocution indicators (attitude change, behavioral intention, emotional support). The findings show that empathetic and reflective utterances most frequently produce perlocutionary effects such as cognitive clarification, behavioral intention, and social reinforcement among viewers. These results suggest that the perlocutionary strength in digital discourse is influenced by the harmony between linguistic strategy, message depth, and communicated maturity values. Theoretically, this research enriches Indonesian digital pragmatics studies. Practically, it provides educators and content creators with insights to design ethical, persuasive, and character-building educational discourse.

Education is important because it provides knowledge and skills that are essential for self-development, character building, improving people's lives, and contributing to the progress of the nation and state. YouTube is a platform used by many people for entertainment and to relieve boredom. YouTube also offers a wide variety of videos and content, ranging from video blogs, entertainment videos, music, to educational videos. Pragmatics is a study that focuses more on what the speaker wants to convey through their speech, not just studying the meaning of words or phrases separately. In pragmatics, there are several terms of speech act analysis, implicature, deictics, presupposition, and politeness. In this study, the researcher analyzed the pragmatics of deictics. The research is titled “Pragmatic Deixis in the Booklist Playlist on Maudy Ayunda's YouTube Channel.” The researcher found three types of deixis, including 163 instances of personal deixis, 5 instances of place deixis, and 2 instances of time deixis. The research method used was qualitative description.

This research explores assertive speech acts found on the Satu Persen YouTube Channel, particularly in the video titled “Strategies to Increase Productivity.” Assertive speech acts are considered significant as they serve to deliver information, clarification, and recommendations that can influence the audience’s perceptions and behaviors. The main objective of this study is to identify the forms of assertive speech acts that appear and explain their functions in reinforcing educational and motivational messages. This study employed a qualitative descriptive approach using observation and note-taking techniques. The data, taken from utterances in four purposively selected videos, were transcribed and categorized according to the types of assertive speech acts. The findings reveal a total of 194 assertive speech acts encompassing various forms, including stating, demanding, admitting, reporting, showing, mentioning, testifying, and speculating. Among these, the stating form appeared most frequently with 73 occurrences, followed by admitting, saying, and speculating. These results suggest that the creator focuses on delivering factual, logical, and structured information to facilitate audience comprehension. Overall, this study emphasizes the crucial role of assertive speech acts in conveying educational and motivational messages while demonstrating YouTube’s potential as an effective medium for academic communication and contributing to the advancement of pragmatic studies.

This study aims to analyze the effect of information technology (IT)-based learning media on improving students' academic performance. With the advancement of digital technology, the use of IT-based media such as interactive presentations, educational videos, Learning Management Systems (LMS), and online quiz applications has become part of modern teaching strategies. This study uses a quantitative approach with a quasi-experimental method. The subjects of the study were secondary school students divided into experimental and control groups. The instruments used include learning achievement tests to measure academic performance and observation sheets to assess the implementation of IT media usage. Data were analyzed using t-tests and simple regression analysis. The results show a significant difference in academic performance between students who used IT-based learning media and those who used conventional methods. The experimental group showed a higher average score compared to the control group. These findings indicate that the use of IT-based learning media, when planned and implemented systematically, can improve students' motivation, engagement, and understanding of learning materials. Therefore, the integration of information technology into the learning process is recommended as an innovative strategy to enhance the quality of education.

This study aims to describe representative speech acts in a video with the theme of in-depth learning design on the Diklat Online YouTube Channel. The background of this study is rooted in the important role of language in social interaction and the importance of speech acts as one aspect in pragmatic studies. In the realm of digital media, people see YouTube as the right platform to analyze speech acts because it is able to facilitate interactions between speakers and interlocutors through its videos. This study uses a qualitative descriptive method with the main data sources in the form of three podcast videos from the Diklat Online channel, August 2025 edition. Data were obtained through listening and note-taking techniques, then analyzed using the pragmatic equivalent method to classify the forms of representative speech acts. The results of the study found 33 representative speech act data divided into nine categories, namely stating (9), suggesting (3), demanding (3), showing (2), informing (8), mentioning (3), explaining (2), speculating (1), and giving examples (2). Of all, the speech act "stating" emerged as the most dominant type. The research conclusion confirms that representative speech acts have an important role in strengthening the validity of knowledge, supporting message clarity, and building a communicative, reflective, and meaningful learning atmosphere for the audience, thus making a real contribution to the effectiveness of educational communication in digital media.

The development of technology in the era of globalization has brought significant changes in society, particularly through the emergence of the internet and social media such as WhatsApp, X (Twitter), Facebook, Instagram, Telegram, and TikTok, which facilitate rapid information dissemination. This development has also given rise to a new profession, namely content creators, who produce and share content in the form of images, videos, or text for branding, professional purposes, or self-expression, often resorting to sensationalism to attract audience attention. On the other hand, the ease of access to social media has also triggered the spread of negative content, including pornography, as evidenced by Komdigi/Kominfo data showing millions of blocked negative content, with X being one of the dominant platforms. In Islamic perspective, anything that leads to adultery is prohibited as stated in QS. Al-Isra verse 32. A prominent case is Dea OnlyFans (Gusti Ayu Dewanti) who was arrested for distributing pornographic content through OnlyFans and Google Drive, charged under the Pornography Law and ITE Law, and found guilty in the Supreme Court Decision Number 2086 K/Pid.Sus/2023. This study discusses 1) How are the differences in judges' considerations at the District Court, High Court, and Cassation? 2) Can the Supreme Court judges' considerations provide a deterrent effect? This research uses a descriptive method with normative legal research based on literature study, using primary, secondary, and tertiary legal materials.

This study aims to analyze how the TikTok and Instagram Reels algorithms play a role in the distribution of multimedia content and their implications for content visibility, user engagement, and digital marketing practices. The research method used is a qualitative approach through a Systematic Literature Review by analyzing articles from accredited national journals and reputable international journals published in the period 2020-2025. The literature search process was carried out systematically through openly accessible scientific databases, then selected using inclusion and exclusion criteria to ensure the relevance and quality of the sources. The research findings show that the TikTok and Instagram Reels algorithms both rely on analysis of user behavior, initial engagement levels, and the characteristics of short-form audiovisual content in determining content distribution. TikTok emphasizes an interest-based recommendation system that allows content from new creators to gain broad reach, while Instagram Reels combines algorithmic recommendations with established social networks. The implications of this study emphasize that understanding the mechanics of algorithms is a strategic factor for content creators, business actors, and digital marketing practitioners in designing effective, adaptive, and sustainable multimedia content distribution strategies.

Hypertension is a non-communicable disease with a high prevalence and is a major risk factor for serious complications such as stroke and heart disease. Low public awareness and limited capacity of health workers to provide education and early detection pose challenges in hypertension prevention efforts at the community level. The program “Capacity Building for Health Workers as an Effort to Prevent and Control Hypertension in Mandiangin Timur Village” was implemented by Field Learning Experience (PBL) Group 20 students in August 2025 in Mandiangin Timur Village, Karang Intan District, Banjar Regency. The intervention was carried out through interactive lectures, discussions, and the use of educational media in the form of posters, leaflets, and videos. The targets of the activity consisted of 17 cadres and 30 villagers. Knowledge evaluation using pre-tests and post-tests showed an increase in the average score of cadres from 95.28 to 96.46, while the community increased from 76 to 92.33. Blood pressure checks also showed that most participants were in stage 1–2 hypertension, emphasizing the need for ongoing education. This program proved effective in increasing the capacity of cadres and community knowledge about risk factors, prevention, and management of hypertension. In addition, this activity strengthened the role of cadres as agents of change in ongoing efforts to control hypertension at the village level.