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This study investigates the effects of e-commerce growth on traditional retail businesses in emerging economies, focusing on market share shifts, consumer behavior, and sales trends. Analyzing data from Southeast Asian and African markets, the research reveals how e-commerce platforms are reshaping customer preferences, posing both challenges and opportunities for traditional retailers. Findings suggest that the rise of e-commerce is leading to a transformation of the retail landscape, with significant implications for future business models and strategies.

Abstract: Covid-19 or better known as the Corona Virus has become a public concern since its appearance was detected in China for the first time in early 2020. The death of thousands of people due to this virus has made it the center of attention of many countries, including Indonesia. The COVID-19 pandemic has proven to have put pressure on economic and social conditions in Indonesia since the end of 2019. Traditional markets have become places where many people from various places gather, resulting in an increased risk of infection. The risk of infection is not only for traders, but also for buyers and their families and people they meet or have close contact with, so it is very necessary to implement health protocols by market traders.

This research aims to find out what factors cause more women to sell at Aurduri market compared to men, to find out how women contribute to helping their family's economy at Aurduri market, and to find out what problems or obstacles female traders face when contributing to Aurduri market. . This research uses a qualitative method, with a total of 9 informants. The data sources used are primary and secondary data sources with data collection techniques through observation interviews and documentation. The results of the research show that there are three factors that cause more women to sell at the Aurduri market, namely: first, family economic factors, where the husband's income is not sufficient for daily living needs, and the costs of school children. The second factor is education and age, where female traders who have low education and are quite old and do not have the qualifications to work in other places, because they are old, but they are still fit and productive to work, decide to become traders at the Aurduri market. The third factor of self-actualization, the results of the research, showed that respondents admitted that they enjoyed selling at the market because apart from being able to meet friends, filling their free time also increased their income. The contribution of women traders to the family is classified as medium to high, which can be seen from the results of their sales which are used for daily needs, to increase family income, and also to save on unexpected costs. There are two obstacles faced by women traders, namely the weather conditions when it rains making buyers in the market lonely, secondly, the large number of home-scale vegetable sellers competes with the price and completeness of goods which are almost available in every neighborhood and housing complex, especially those on the road to the market. Aurduri makes buyers prefer shopping in nearby places.

This research aims to explain that the anomalies created by globalization are driving changes that the public in general is not aware of, where the Baduy people, especially the Outer Baduy, are starting to violate the traditions they hold. Globalization has encouraged hidden capitalism which has succeeded in breaking into the realm of daily life and activities carried out by the Outer Baduy people because the area they live in has been used as a tourist attraction and this has become an opportunity for capitalists to achieve maximum profits; by building market chains (mini markets, accommodation and other public facilities), distributing their products to the Outer Baduy community for sale, and forcing the community to integrate with modern culture such as using smartphones, modern equipment and consuming food. light. Hegemony is the reason this hidden power dynamic of capitalism persists in the lives of the Outer Baduy people, by instilling consumer values and promoting certain products as symbols of status and modernity. This research uses a qualitative analysis method which is based on objective observation; and also uses secondary data obtained through library data collection techniques. This research concludes the need to fight against the hegemony of capitalism through awareness and solidarity from traditional leaders together with the Outer Baduy community in maintaining their traditions and values so that they remain sustainable in the future.

CThe role of code switching in society is very important, in relation to the use of language variations by a person or group of people, especially in language use in bilingual or multilingual communities, for example in traditional shopping centers or markets. The market, in this case the MMTC market, can be said to have its own uniqueness in relation to the use of code switching. This research is a qualitative descriptive research, while the research strategy uses a fixed case study approach, because the problems and focus of the research have been determined in the proposal before the researcher goes into the field. During the conversation, it was discovered that there was temporary code switching from Indonesian to Javanese to Indonesian carried out by traders. The incident of temporary code switching during the conversation was marked by the Javanese expression 'nek waton mbukak, lunga tak kon nlipet' 'if you just open it, go away I tell you to fold it' which was said by the trader in the middle of the speech to insinuate the buyer, then the trader returned to using Indonesian to serve buyers. Based on the results of research and discussion about code switching in the interaction of traders and buyers in the Medan MMTC market, several conclusions can be drawn. There are two types of code switching that occur in the interaction of traders and buyers in the Medan city MMTC market, namely (1) code switching based on its nature and ( 2) code switching based on the direction of switching.

Traditional markets are places of interaction between sellers and buyers which are characterized by direct transactions and frequent bargaining processes. The existence of traditional markets makes people happy because traditional markets provide many basic daily needs and necessities and of course the prices are much cheaper than in supermarkets. Because of this, the development of traditional markets really needs to be improved, so that public interest increases, changes to traditional markets are needed. The development of traditional markets in Blitar can be seen, among other things, by physical renovations, activities to clean the environment around the market, arrangement of places and grouping of types of merchandise, orderly administration, order and security. Supporting factors include traditional market traders who always follow the advice and directions of market managers, the presence of cleaning staff, and good support from the Trade Department. However, there are also factors that hinder the development of traditional markets in increasing public interest, including: lack of public awareness about not throwing away rubbish, packaging of goods for sale that does not attract public interest, water drains that are often clogged with rubbish. The approach we take is a qualitative approach, such as going directly to traditional markets to see firsthand a clear picture and accurate facts.

Code switching and code mixing are various variations of language by a person or certain community groups, for example in schools, offices, housing and traditional markets. Traditional markets themselves can be said to be centers of interaction and transactions that allow speakers and speech partners to come from various regions with different backgrounds, statuses and mastery of languages. Differences in social backgrounds in speech communities in traditional market environments result in greater opportunities for the emergence of code-switching and code-mixing phenomena, and are interesting to study in more depth in terms of form, type and factors that influence the emergence of these phenomena.The method used in this research is descriptive qualitative to examine data by explaining or describing the data contained in the remarks. The phenomenon of code mixing is the use of two or more languages ​​in a speech. Code mixing can occur if a language speaker, when using Indonesian, then inserts regional language elements into Indonesian speech. In other words, someone who speaks using the main Indonesian language code has an autonomous function, while the regional language codes involved in the main code are just fragments without function or autonomy as a code. Meanwhile, the Code Switching Phenomenon is a speech event with a change in language use. or dialect.

Traditional markets are an important element in the economic and social life of communities in various regions of Indonesia, and the Temu Traditional Market around Prambon, Sidoarjo, is no exception. This research aims to carry out an in-depth analysis of the potential of the Temu traditional market as a buying and selling interaction process for the community around Prambon. Through descriptive qualitative research methods, including surveys, interviews and field observations, we explored how this traditional market functions as a center of economic activity and social interaction, as well as how it influences the dynamics of local communities. The results of the research reveal that Temu Traditional Market is not just a place for shopping, but are also important in preserving cultural heritage, supporting people's livelihoods, and encouraging unique social interactions. However, this research also identifies several challenges facing traditional markets, such as changes in consumer tastes and competition with modern shopping centers. Therefore, this research provides important insights for stakeholders and the community in understanding the vital role of the Temu traditional market in supporting economic and social life in the market.

Findings in the Medan Denai and Medan Tembung traditional markets show that waste management is good, but waste management discipline has not been implemented, especially in the Sukaramai, Mandala, Pagi and Sore traditional markets, it appears that there are still people who do not implement it. don't care about cleanliness unless it's clean.Research in traditional markets shows that waste management is still not adhered to, such as a lack of waste sorting and processing processes, as well as market environments filled with large amounts of waste. One of the problems with waste in traditional markets is that there is a relatively large amount of it, which creates its own problems.This happens in traditional markets as an economic medium, where existing activities such as buying and selling from traders to consumers or from traders to traders indirectly create piles of rubbish.Studies at traditional markets in Medan City show that the behavior of traders in disposing of waste has a significant impact on increasing the volume of waste in traditional markets.In this case, handling waste problems in traditional markets actually requires the participation of traders.The waste problem at Sukaramai Market, Mandala Market, Morning Market and Afternoon Market is caused by an inefficient management system, accumulation of unsorted waste and the absence of a special group appointed by market managers to handle cleanliness and waste problems. Lots of rubbish scattered in the market.

Trash is often found in public places, and traditional markets are one of the public places where a large amount of trash is generated. Market activities generate a large amount of waste, including unused and unwanted leftovers from market stalls and stalls.One step towards reducing the amount of organic waste on the market is the production of eco-enzymes.  This can be done through various methods such as aerobic or anaerobic composting and the production of eco-enzymes.This eco-enzyme production is an efficient solution in terms of space management and can also be used in home environments.

Investing in economic development is an important aspect because investment is one of the driving forces in the process of strengthening a country's economy. Several countries have made efforts to increase investment within the framework of their economic policies, as one way to encourage the process of strengthening the economy (Jati, 2012). Over the last decade, investment has not only become an important need for a country to advance its economic development but is also the most important means of developing industry. The research method used in this journal is qualitative. This research uses a qualitative approach to understand the factors influencing traditional markets and their impact on society and the economy. In this research, the author uses descriptive analysis to explain the conditions of traditional markets and the impact of changes in consumer preferences and the shift in people's shopping places to modern shopping centers. Indonesia has decided to become a member of both regional and world trade, such as: GATT (General Agreement on Tariffs and Trade), AFTA (Asean Free Trade Area), APEC (Asia-Pacific Economic Cooperation) and WTO (Word Trade Organization). Indonesia has become a member of regional and world trade, so at the same time, Indonesia has become part of the global community and trade liberalization. Basically, liberalization creates an era of global trade that is free of borders, protection and barriers. This also increases trade competition between economic actors. The challenges of traditional markets in facing the impact of globalization and trade liberalization are characterized by the flow of investment into Indonesia from one most profitable region to another in all investment sectors. This phenomenon makes capital investment or investment a demand to meet the needs of a country, company and society, for example by investing in the modern retail industry (modern markets), such as: supermarkets, hypermarkets, minimarkets.

The Digital Economy Era must be utilized for the economy, especially the regional economy, it appears that regional economic development is somewhat difficult to develop because it still uses a traditional economic system. However, not all regions are willing to utilize digital payment systems for various reasons, especially business actors in traditional markets. The aim of this research is to look at the development of the digital economy on regional economic growth in the province of Bali. The method used in this research uses descriptive analysis to determine the impact and influence of digital payments on economic growth in the Bali region. Starting from looking at economic growth in Bali before using digital-based payments, and finally looking at economic growth in Bali after the digital payment system, especially in traditional markets. The results of this research show that there is an influence of digital payment systems on economic growth in the regions, with the many conveniences provided in digital payments making business actors in the regions prefer digital payment systems in transactions. The conclusion of this research is that increasing the income of local business actors who use automatic digital payment systems also increases regional income in Bali.

The role of modern markets, especially Alfamart and Indomaret in Indonesia, is getting bigger and is expected to eventually replace grocery stores. The existence of modern markets also raises different perceptions from every circle of society. There are some groups of people who view the existence of modern markets positively. For example, for the upper middle class, the existence of modern markets is very beneficial because they can shop comfortably and freely in modern markets. The existence of this modern market can also affect the income of traditional market traders. One of the most important factors for Grocery Store entrepreneurs is the revenue generated from their profits to maintain business continuity. The purpose of this study is to determine the strategy for the existence of grocery stores in dealing with the development of modern markets in Tebo district. In this study the method used was qualitative method by checking the validity of the data using the triangulation technique and the method of collecting data was using observation and interviews. The informants in this study were five traders and five consumers. Based on the results of this study, it shows that the existence of Alfamart/Indomaret in Tebo Tengah District, Tebo Regency has an impact on income and the number of consumers of grocery store traders, but grocery store traders try to survive by adding side businesses so that their business continuity is maintained

With the development of increasingly advanced and developing technology, there are currently many online buying and selling sites where many online sellers are combined into one site which can make it easier for consumers to buy the goods they want with the many attractive promotions or services they provide. to consumers. From an economic perspective, as trade in traditional markets and modern markets increases, this can create job opportunities for many people. More people choose to shop at modern markets because they are more efficient. The existence of e-commerce has become a threat to traditional market sellers, one of which is a decrease in interest and fewer visitors to buy their products. In this analysis we use the theory of social change. In this theory of social change there are several theories, one of which we take is the conflict theory discovered by Karl Marx. With the role of conflict, it creates social change and order in society. In this modern era, technology is increasingly advanced and can make all work or transaction activities easier. Many people have experienced a shift in shopping places, those who initially shopped at traditional markets are now moving to modern markets.

Islamic business ethics can be explained as an understanding of principles that govern and manage businesses by considering norms and morality in line with Islamic values. In Islam, business ethics encompasses conduct in the business world that integrates the values and teachings found in the Qur'an and Hadith into a unified business practice. Buying and selling involve a process where the exchange of goods adheres to values, involving both sellers and buyers who comply with Islamic Sharia principles. The aim of this research is to evaluate the implementation of Islamic business ethics in buying and selling transactions at Pasar Pagi 28 Desa Purwoasri, North Metro District, Metro City. This study is a field research involving direct observation of traders in the market. A qualitative approach is used to descriptively analyze the business ethics behavior applied by traders at Pasar Pagi 28 Purwoasri North Metro, Metro City. The results of this research indicate that in buying and selling transactions in the traditional market of 28 Purwoasri, the five principles of Islamic business ethics, namely Tawhid, Balance/Justice, Accountability, Free will, and Excellence, have been implemented.  

The food and beverage business in Indonesia, especially the snack business, has developed very rapidly, players in this sector are not only dominated by old players who have great reputations in the Indonesian food and beverage industry, but are also surrounded by new players, imported products. , even now snacks produced by home industries or what are known as small and medium unit products (SMEs), have been distributed to the modern market, which is making this sector increasingly busy and congested. One of the traditional snacks available and consumed by Indonesian people is Rengginang. Rengginang is a snack usually made from sticky rice. Rengginang Udang is one of the processed snack products in Rw 06, Yosodadi Village, East Metro District, which was founded in 2020. Marketing management really needs to be understood by companies, so that they can take advantage of market opportunities by applying production concepts, product concepts, sales concepts, marketing concept, and social-oriented marketing concept. What needs to be done is to carry out a marketing strategy analysis which can be done through appropriate digital marketing to overcome these problems using various stages and analytical tools in the marketing strategy. It is hoped that the results of this marketing strategy analysis will be able to determine the right marketing strategy for entrepreneurs so that they can continue to survive and develop an appropriate competitive strategy to face all possible changes that occur in the business environment. Through digital marketing strategies, you can also create or open new markets that were previously closed due to limited time, communication methods or distance.

A market is an area where goods are bought and sold with more than one seller, whether referred to as a shopping center, traditional market, shops, mall, trade center or other designations. Deviant behavior is often found in traditional markets. Therefore, Islamic business ethics plays a very important role in regulating the behavior of traders. Islamic business ethics are ethical norms based on the Qur'an and hadith that must be used as a reference by anyone in every business activity. The purpose of this study was to determine the understanding of the Islamic business ethics of traders in Pamenang Market, Merangin Regency, Jambi. In this study the method used was qualitative by checking the validity of the data using triangulation techniques and the method of collecting data using observation and interviews. The informants in this study were five traders and five buyers. Based on the results of this study indicate that some traders in Pamenang Market have understood Islamic business ethics but there are still some traders who do not understand it. However, the behavior of traders in Pamenang Market is generally good in carrying out the principles of Islamic business ethics that have been implemented, namely there are three, the principle of balance (Equilibrum), the principle of free will, and the principle of truth (Benevolence), although there are still two principles that have not been fully implemented, namely: the principle of unity (Tauhud) and the principle of responsibility (Responsibility). Where traders still prioritize profits but do not pay attention to the losses of the buyer.

This study has a formulation of the problem regarding how to apply Islamic business ethics in buying and selling transactions in traditional markets Sungai Bengkal Market and how to apply Islamic business ethics in buying and selling transactions in traditional markets in Sungai Bengkal Village based on the principles of Rasulullah Saw. This study uses qualitative methods, the type of data used in this study is primary data and data collection techniques are through observation, interviews and documentation so that the results of this study indicate that the application of Islamic business ethics has been going quite well. It is proven by the way traders carry out buying and selling transactions following the principles of Rasulullah SAW such as being honest, trustworthy, precise in weighing, not hoarding goods, not doing al-ghab/tadlis and mutual benefit. Most of them have implemented it even though they don't know that it is included in Islamic business ethics. This is caused by a lack of knowledge about Islamic business ethics and some of the traders also only have elementary and high school graduates.

This study aims to analyze the role of Village Owned Enterprises (BUMDes) in advancing society through the management of traditional markets in Bulang Village, Muara Enim Regency. This study used a qualitative descriptive method with data collection techniques through interviews, observation, and documentation of six respondents. The results of the study show that BUMDes have succeeded in increasing the income and economy of the community through four objectives of establishment: advancing the village economy, increasing village original income, optimizing local potential, and encouraging growth and economic equality. This has a positive impact on the community's economy. The quality of life in Bulang Village has increased related to: increased income, decent housing, healthy environment, social stability, health, education and job opportunities. Rural economic growth in Bulang Village achieves the characteristics of good economic growth, including rapid per capita product growth, increased community productivity, structure, and a significant level of urbanization. This shows that BUMDes plays an important role in driving the economy and improving the quality of life of village communities

The rapid development of internet technology in the current era has changed the paradigm of traditional marketing into digital marketing using internet media, which is known as digital marketing. Digital marketing plays an important role in the success of MSME marketing because it allows analysis of new target markets, consumer behavior and product information. However, only a few MSMEs have an understanding of this digital technology-based marketing strategy. As a form of contribution to community service, students from UPN "Veteran" East Java invited and provided an understanding to the Super Klasik Feed MSME about the importance of digital marketing as a marketing strategy. The methods used include observation, interviews, digital marketing implementation, and activity evaluation. The results obtained by MSME Feed Super Klasik are an understanding of the importance of digital marketing as a marketing strategy, and students succeed in sharing knowledge through the implementation of creating Instagram social media accounts.