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Tourism is a sector that contributes significantly to economic growth in Bangka Belitung. This article explores the level of visitor satisfaction as a key indicator in improving the competitiveness of the tourism sector in this region. This study applies a mixed approach, combining quantitative methods to gain in-depth insights into the factors that influence visitor satisfaction. Through a survey involving 100 respondents who visited various destinations in Bangka Belitung, the results show that service quality, natural beauty, and adequate facilities have a positive effect on tourist satisfaction. High satisfaction not only encourages tourists to return, but also increases word-of-mouth recommendations, which are very important in tourism marketing. In addition, with increased satisfaction, the competitiveness of tourism in this area is also raised, making it more attractive compared to other destinations. This study recommends that tourism managers focus on improving service quality, infrastructure development, and ongoing promotion to attract more tourists. Thus, tourist satisfaction is not only a goal, but also an important strategy in strengthening Bangka Belitung's position as a competitive tourist destination.

Medan City has many historical buildings that reflect its rich culture and history. However, with the times, public awareness of this cultural heritage is diminishing. One of the efforts to preserve and reintroduce the historical buildings in Medan is through the creation of souvenir designs. This research focuses on the creation of a tote bag design with the theme of historical building series stamps of Medan City as souvenirs at Pos Bloc Medan. The creation method used in this research refers to the stages of exploration, design, and realization. Exploration was conducted by studying the visual and historical elements of historical buildings in Medan City, such as Maimun Palace, Medan Post Office, and Al-Mashun Grand Mosque. Designing is done by adapting the shape of stamps as the main design concept, combining digital illustrations with interesting color compositions. The final result is a tote bag design featuring historical buildings in the format of stamp illustrations, printed with digital printing techniques.  This research is expected to contribute to the effort of preserving Medan City's cultural heritage through creative media, as well as increasing public awareness of the importance of preserving and appreciating historical buildings. In addition, this tote bag design also has the potential to become an attractive souvenir product with educational value for tourists and local communities.

Tourism is one of the sectors that has a major impact on economic growth in Indonesia, both in terms of state revenue and continuing to expand employment opportunities. In terms of global trade, the tourism sector is greatly influenced by international economic dynamics, such as the flow of foreign tourists, trade policies, and global economic stability. This study aims to analyze the relationship between global trade and Indonesia's economic resilience in the tourism sector, focusing on facing global turmoil such as pandemics, trade wars, and financial crises. The method used is a quantitative approach with secondary data analysis from BPS reports, related ministries, and global trade organizations. The results of the study show that there is a strong relationship between global trade growth and the performance of the tourism sector, as well as the important role of this sector in stabilizing national economic resilience through diversification of foreign exchange sources and increasing gross domestic product (GDP).

The strategy of developing tourism in Gunung Anyar Mangrove Botanical Garden in improving the sustainability of the ecosystem and the economy of SMEs in Surabaya, East Java has been carried out well by the mangrove tourism manager. The manager of the Gunung Anyar Mangrove Botanical Garden continues to make efforts to develop the area sustainably, including by increasing the diversity of the mangrove ecosystem and empowering Micro, Small and Medium Enterprises (MSMEs) who are active in tourism activities. This study examines the strategies implemented in the management of the Gunung Anyar Mangrove Botanical Garden, especially related to the preservation of the mangrove ecosystem and the role of MSMEs in attracting visitors. The purpose of this study was to identify the strategy for developing the tourism ecosystem in the Gunung Anyar Mangrove Botanical Garden in the future and to analyze the role of MSMEs in increasing the number of tourists visiting their business locations. The results of the study showed that the strategy for developing tourism in the Gunung Anyar Mangrove Botanical Garden utilizes the advantages it has to maximize existing opportunities, while overcoming shortcomings and facing emerging challenges in order to support the sustainability of the mangrove ecosystem and increasing the role of MSMEs in attracting tourists.

Pura Goa Giri Putri is one of the spiritual tourism destinations located in Nusa Penida District, Klungkung Regency. This temple is situated at an altitude of approximately 150 meters above sea level and has a total length of about 262 meters. Pura Goa Giri Putri offers sacred spiritual value and unique natural features, yet it has not received optimal exposure in the digital realm. This study aims to design a marketing model for the eco-spiritual tourism of Pura Goa Giri Putri, Nusa Penida, Klungkung Regency, by utilizing social media as an effective promotional tool. A qualitative approach was employed in this research, with data collected through in-depth interviews with temple managers, tourism office representatives, community leaders, and tourists. The data collection techniques included participant observation, in-depth interviews, and documentation. Data analysis was conducted using a qualitative descriptive method supported by SWOT analysis. The findings reveal that the primary strengths of this tourist attraction lie in its spiritual significance and natural uniqueness within the Pura Goa Giri Putri cave. The main weakness is the limited digital promotion. Opportunities include the growing trend of spiritual tourism and the increasing use of social media, while the main threat is competition from other destinations that are more digitally prominent. Based on the SWOT analysis, a digital marketing strategy was formulated through social media, emphasizing the creation of strong visual and narrative content, collaboration with tourism influencers, and the optimization of platforms such as Instagram, YouTube, and TikTok. This marketing strategy in the form of a social media-based marketing model is expected to serve as a reference for promoting and marketing the existence of Eco-Spiritual Tourism at Pura Goa Giri Putri, especially in the island region of Nusa Penida.

journal articles on improving the quality of historical tourism objects are the results of research that is updated from previous research. Historical tourism is always closely related to locations that are related to conditions in the past. The more sophisticated the technology, the higher the quality of the historical tourism object. This is our sample, we take the Merdeka building and the Asian-African Conference museum as the result of this study, although several researchers have previously studied it with the latest one. By using quantitative methods and also respondents from the community and also respondents who are familiar with the Merdeka building and the Asian-African Conference museum, as well as observations of current facilities and infrastructure to reflect the improvement and resilience of the Merdeka building and the Asian-African Conference museum for tourists around. The results of this study are the Asian-African conference museum, it can be concluded that the Merdeka building and the Asian-African conference are not open to the public even though only a few people visit the museum, and the situation around the museum is very conducive. The purpose of the Asian-African conference museum and the Merdeka building as historical tourism objects is to be able to get to know more deeply, understand history, share knowledge, and be able to appreciate the existence of the Asian-African history conference.

Curug Layung is a natural tourist destination in Bandung Regency that offers the beauty of a waterfall in a calm and natural setting. This study aims to analyze the attraction of Curug Layung and its influence on tourist visits. A descriptive quantitative method was used through observation and questionnaires distributed to visitors and site managers. The results show that natural beauty, easy access, and supporting facilities such as camping areas and trekking paths are the main factors attracting tourists. However, there are challenges such as limited facilities and lack of optimal promotion. This study suggests that improved management and promotional strategies are needed to strengthen Curug Layung’s appeal as a leading nature-based tourist destination.

Aspects of environmental sanitation and hygiene at the Soda Water Bath tourism object still do not meet operational standards in terms of the environment of the tourist attraction, food and drink and there is a lack of knowledge about environmental hygiene and sanitation at the tourist attraction. This research aims to obtain an overview of the implementation of sanitation facilities in public baths in the Tarutung Soda Water Baths tourist attraction area. The research method used is descriptive with a qualitative approach. Data collection techniques include observation, in-depth interviews, and documentation with data analysis techniques in the form of data reduction, data presentation, and drawing conclusions. The results of this research indicate that the management of sanitation facilities at the Tarutung soda water baths is still very poor and needs improvement to ensure environmental cleanliness. The environmental sanitation management techniques implemented by the management start from inadequate planning and maintenance, lack of provision of rubbish bins in the tourist area, lack of cleanliness in the bathroom area resulting in an unpleasant odor in the area near the bath, lack of a special room for changing clothes. for tourists, as well as food sanitation that still does not meet standard food sanitation requirements. The author hopes that the management of the Soda Water Baths tourist attraction can improve the condition of the tourist attraction's sanitation facilities, so that paying attention to cleanliness will create comfort for visitors, because the better the sanitation facilities at a tourist attraction, the higher the level of comfort for tourists.

Tourism promotion plays a crucial role in attracting domestic and international tourists. One of the strategies used is digital advertising, which employs persuasive language styles. This study aims to analyze the use of language styles in the digital advertisements of the Indonesian Ministry of Tourism and how linguistic elements in these ads influence audience perception. The research method used is literature review and discourse analysis of several digital advertisements published between 2020 and 2023. The results show that digital advertisements from the Ministry of Tourism tend to use hyperbole, repetition, and metaphor to create emotional appeal. These findings can serve as a reference for developing more effective destination marketing communication strategies.

The tourism industry is a very important part of the development of society in this modern era. Aceh Singkil Regency with its natural potential offers destinations such as Cemara Indah Beach. Even though it suffered damage due to abrasion, the government and society are trying to restore it. It is necessary to implement Sapta Pesona to increase tourist visits. This research aims to evaluate the application of Sapta Pesona at Cemara Indah Beach, providing theoretical and practical benefits as a reference with the hope of developing tourist attractions and community participation in the tourism industry. The research method used by researchers is qualitative research with a descriptive approach through in-depth interview techniques with informants. This research was carried out by collecting data from informants, namely tourism managers, tourists, business actors and village governments. This research shows that the integration of the Sapta Pesona concept into the Cemara Indah Beach tourist attraction has had a significant positive impact. Security and other elements of Sapta Pesona are effective in increasing the attractiveness of the destination. Further development recommendations are needed to ensure sustainable growth, attract more visitors and have a positive impact on the local economy. In conclusion, the implementation of Sapta Pesona at Cemara Indah Beach shows the management's commitment to improving the quality of the destination. Although efforts have been made to create a safe and clean environment, several obstacles such as local community involvement, changes in tourist behavior, infrastructure, and economic factors still need to be overcome. Suggestions involve educational campaigns, community participation, infrastructure improvements, collaboration with the private sector, sustainable economic initiatives, security technology, and improving service quality. With these steps, Cemara Indah Beach has the potential to become an attractive and sustainable tourist destination.    

The movie 500 Days of Summer represents the complexity of interpersonal communication in romantic relationships through a multidimensional and realistic approach. This study analyzes the communication dynamics between the main characters, Tom Hansen and Summer Finn, by focusing on the misalignment of verbal and nonverbal messages that trigger ambiguity and miscommunication. In addition, this study explores the implications of the emotional dynamics in the relationship for tourist behavior, especially the phenomenon of emotional tourism as a form of escape and recovery after a breakup. This study also examines the utilization of emotional experience-based tourism as a destination marketing strategy to meet the needs of tourists in emotional transition. The results of the analysis confirm the importance of integrating an understanding of interpersonal communication and emotional dynamics in the development of tourism oriented towards affective and reflective experiences. The findings provide an academic contribution to the study of interpersonal communication and its implications in the tourism industry, particularly in designing destinations that are responsive to the psychological needs of visitors.

This study aims to examine the role of ecotourism in mangrove conservation and its appeal to tourists at Mangrove Beach Paluh Getah, Deli Serdang Regency. A qualitative approach was used, with data collected through direct observation and interviews with local communities and visitors. The findings indicate that ecotourism plays a significant role in rehabilitating mangrove ecosystems by engaging both residents and tourists in regular mangrove planting activities. Moreover, ecotourism positively impacts local livelihoods by promoting sustainable businesses such as tour guiding services and mangrove-based products. The natural beauty, biodiversity, and educational tourism programs serve as key attractions for visitors. Local communities actively manage the area through tourism awareness groups and cooperatives, enhancing both social and economic sustainability. However, challenges remain, including limited facilities and insufficient promotion. Therefore, sustainable development strategies involving collaboration between communities, the government, and the private sector are essential. Ecotourism at Paluh Getah Mangrove Beach holds great potential as a model for coastal area management that integrates conservation and community empowerment.  

This study aims to compare three main aspects of the experience of enjoying traditional Surabi snacks in a number of places along Jalan Setiabudi, Bandung, namely taste, price, and comfort. The method used is a qualitative descriptive approach with observation, interview, and survey techniques to consumers. The results of the study show that there is a significant variation in the taste of Surabi offered by culinary business actors, both in terms of texture, sweetness level, and the peculiarity of toppings. In terms of price, it was found that differences do not always reflect the quality of taste, but are also influenced by location and market segmentation. The comfort of the dining place, including cleanliness, atmosphere, and supporting facilities, is an important factor in determining consumer preferences, especially young people and tourists. These findings can be a reference for culinary MSME actors in improving competitiveness and service quality, as well as providing practical information for consumers in choosing a place to enjoy Surabi that suits their needs and tastes.

The research activities carried out in Cipancar Village, Subang Regency, West Java focused on efforts to develop the local tourism sector through digital promotion strategies. One of the leading destinations in the village is Curug Cijalu, a natural waterfall that has great potential but is still minimal in terms of digital exposure. This study aims to design a social media-based promotion strategy, especially TikTok, Instagram, and YouTube, to increase the attractiveness and reach of tourists to Curug Cijalu. The methods used include field observation, interviews with local stakeholders, and creative content production tailored to the characteristics of each digital platform. The results of the implementation show that an attractively packaged visual approach can increase audience interaction, expand the reach of promotion, and build a positive image of the destination. In addition, the use of social media also plays a role in encouraging local community participation and the development of digital literacy. Therefore, social media has proven to be an effective tool in supporting the promotion of sustainable tourism in rural areas.  

This research aims to analyze the influence of social media on tourists' decisions in choosing a culinary tourist destination on Jl. Dipatiukur, Bandung City. In the current digital era, social media has become the main source of information for tourists who are looking for culinary recommendations. The research method used is qualitative with in-depth interviews and content analysis from social media platforms such as Instagram and TikTok. Research results show that interesting visual content, positive reviews, and active interaction between users and culinary business owners play an important role in shaping the perception of tourists. Social media not only increases the visibility of culinary destinations, but also builds trust and personal relationships between consumers and service providers. This finding provides strategic insight for culinary business owners in designing effective marketing campaigns through social media, as well as highlighting the importance of the role of social media in increasing the attractiveness of culinary tourism destinations in Bandung.

Jamalsari Village has rich local potentials, including natural tourism, agriculture, and traditional culture. Unfortunately, these potentials have not been optimally managed, and as a result, they have not significantly contributed to the community’s welfare. In response to this issue, a community service program was conducted with the goal of empowering the residents in developing tourism and creative economies based on local potentials. The approach used was participatory, where the community was actively involved in every stage of the activity, from identifying potentials and problems to training, mentoring, and evaluating the outcomes. Key activities in this program included training local tour guides to enhance residents' capacity in welcoming tourists, homestay management training as a form of community-based accommodation, and training on processing local products such as cassava chips and opak (crispy rice cakes). In addition, the community was encouraged to utilize social media as a promotional tool for products and tourist destinations. The results of these activities showed an increase in the community’s capacity and awareness in managing the village’s potential. The establishment of the Tourism Awareness Group (Pokdarwis) became one of the success indicators, where this group actively managed tourism activities independently. Furthermore, several prototypes of creative economy products have been successfully produced and widely recognized through digital promotion. This program successfully encouraged active participation from the community in promoting and managing the village as a local wisdom-based tourist destination. The success of this initiative shows that community empowerment oriented towards local potential can be an effective and sustainable approach, with the potential to serve as a replicable model for other villages with similar characteristics. Additionally, with this program, the community began to have a better understanding of the importance of environmental sustainability and cultural preservation in tourism development. This program also opened new opportunities for improving the residents’ economy, creating jobs, and reducing dependence on less sustainable economic sectors.

Indonesia is one of the countries with the largest Muslim population in the world, has a very strong wealth of religious traditions. Religious activities that are often carried out by local tourists are pilgrimages to the tombs of saints, one of which is the Tomb of Sunan Ampel in Surabaya. On the 29th night of Ramadan, the area of ​​the Tomb of Sunan Ampel will experience a surge in visitors because it coincides with the last ten odd nights of the month of Ramadan. This study aims to determine the form of collaborative governance in the management of the 29th night of Ramadan activities at the Tomb of Sunan Ampel Surabaya. The main problem of the study is the process of collaboration between stakeholders in the management of complex and large-scale religious activities. The method used in this study is a descriptive qualitative method with interview, observation, and documentation techniques. The results of the study show that collaboration between parties in the management of Ramadan activities at the Tomb of Sunan Ampel is informal and only dominant in the Tomb of Sunan Ampel Foundation. Although there is functional cooperation, there is no written regulation to clearly regulate the division of roles. Therefore, efforts are needed to strengthen the structure and equal participation so that the governance of Ramadan activities can run more effectively and inclusively.

The rising trend of halal lifestyle has significantly impacted various sectors, including tourism. Bandung has emerged as a promising halal tourism destination in Indonesia. This study investigates the influence of Islamic Attributes, Destination Image, and Tourist Experience on Tourist Satisfaction and Revisit Intention. A quantitative approach was employed using a survey method, with 195 respondents selected through purposive sampling. Data analysis was conducted using the PLS-SEM method via SmartPLS 3 software. The findings indicate that Islamic Attributes, Destination Image, and Tourist Experience positively and significantly affect Tourist Satisfaction. Moreover, Destination Image and Tourist Experience have a significant impact on Revisit Intention. However, Islamic Attributes do not directly or indirectly influence Revisit Intention through Tourist Satisfaction. These results offer valuable insights for tourism stakeholders in enhancing visitor satisfaction and encouraging return visits. Strengthening Islamic elements and aligning tourism services with Islamic values may increase Muslim tourists’ intention to revisit. This research contributes to the literature by exploring these relationships within the halal tourism context in Greater Bandung, a topic that has received limited academic attention. Future studies are encouraged to examine other destinations or include additional variables to broaden understanding of Muslim tourist behavior in halal tourism.

In the midst of increasingly fierce modern market competition, traditional beverage products such as sarabba from Makassar began to enter the competitive market. This study aims to analyze the market penetration strategy of Makassar's Sarabba traditional beverage product in an effort to expand its reach and increase competitiveness in local and national markets. Sarabba, as a traditional spice-based drink, has high cultural value and economic potential but faces challenges in terms of marketing and adaptation to modern consumer tastes. The research method used is a qualitative approach with a case study, through direct observation, interviews with business actors, and documentation analysis. The results showed that the market penetration strategy implemented includes product innovation in the form of ready-to-eat packaging, utilization of digital media for promotion, and collaboration with local MSMEs and creative industry players. With the implementation of effective marketing strategies (4P), Saraba can maintain its traditional flavors while reaching new consumers in local and national markets. This research contributes to the development of marketing strategies for traditional products and suggests ways to improve the competitiveness of local products in the international market. This strategy is considered effective in increasing the visibility of Sarabba products among the younger generation and tourists. This research suggests the need for local government support in the form of training, product certification, and market access facilitation to strengthen Sarabba's existence as a competitive local culinary identity in the era of globalization.

This study aims to estimate the economic value of the Trokon River in Rejang Lebong Regency as a natural resource with both ecotourism potential and essential ecological functions. The research applies the Contingent Valuation Method (CVM) using a Willingness to Pay (WTP) approach to determine how much visitors and local residents are willing to contribute to the conservation of the river. Data were collected through questionnaires distributed to 100 respondents, consisting of tourists and local community members. The results show that the average WTP is IDR 12,000 per visit, with a total estimated economic value of IDR 60,000,000 per year. Significant factors influencing WTP include income level, frequency of visits, and environmental awareness. These findings indicate that the Trokon River holds considerable economic value that should be integrated into community-based conservation management. The study recommends implementing a voluntary conservation fee system and strengthening local institutions to support sustainable management.