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Akuilina Katarina; Hilman Apriyadin; Paulus Paji; Susanti Ebo Karakabu; Leo Sukoto

Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian 2025 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

The informal institution of mutual cooperation (gotong royong) in the rice farming community in Bhera Village, Mego District, Sikka Regency, remains the main foundation of social solidarity and the sustainability of agricultural activities even though modernization and the use of labor have begun to shift traditional values. A qualitative approach with a case study method was used to explore the role, form, and meaning of mutual cooperation in agricultural practices. Data were collected through in-depth interviews, participant observation, and documentation studies of rice farmers who are active in mutual cooperation activities. Data analysis was carried out through reduction, presentation, and drawing conclusions using triangulation techniques to ensure the validity of the findings. The results show that mutual cooperation is manifested in every stage of farming, from uprooting seedlings, planting (planting), clearing weeds, to harvesting, which is carried out voluntarily and in turns through the Irutan Tradition system. This institution functions as a collective work mechanism that reduces production costs, overcomes labor shortages, and strengthens social ties between farmers. Beyond its economic function, mutual cooperation has profound social and cultural significance as a symbol of brotherhood, togetherness, and collective responsibility in maintaining the sustainability of local wisdom and the resilience of farming communities amidst social and technological change.

Rini Indah Sulistyowati; Enggar Dhian Pratamanti; Ganda Januarta; Linda Novasari

Jurnal Riset Rumpun Ilmu Bahasa 2025 Pusat riset dan Inovasi Nasional

Social care values ​​are moral principles that emphasize empathy, altruism, solidarity, mutual cooperation, justice, and tolerance in social life. These values ​​form the foundation for individuals to understand the feelings of others, help selflessly, cooperate, be fair, and respect differences. This study aims to describe the representation of social care values ​​in Wattpad short stories in the family drama genre, identify the most dominant values ​​and the context in which they emerge, and explain the relevance of these findings to learning and character development in students. The study used a descriptive qualitative method because it focuses on the meaning of the text, rather than quantitative measurement. Data were collected through listening and note-taking techniques by carefully and repeatedly reading the short stories to identify sections of the text that contain social care values. Data included words, phrases, sentences, dialogue, and narratives that depict character actions, conflicts, or interactions reflecting empathy, altruism, solidarity, mutual cooperation, justice, and tolerance. All quotations were recorded on a coding sheet to organize the data systematically. Data analysis was conducted using the Miles and Huberman technique, which includes data reduction, classification, and interpretation. In the reduction stage, relevant data was selected and then grouped according to social awareness value categories. Next, interpretation was conducted to explain the representation of these values ​​in the storyline and relationships between characters. 

Pirminus Pirminus; Tjang, Yanto Sandy; Amadi Amadi; Hemma Gregorius Tinenti; Felisitas Yuswanto

Jurnal Budi Pekerti Agama Kristen dan Katolik 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This study explores the Village Cross as a symbol of inculturation, integrating Catholic faith with the Nosu Minu Podi ritual in Dusun Perintis, Balai Sebut Village, Sanggau Regency. Nosu Minu Podi, a post-harvest rice ritual, originally centered on the ancestral statue (Pantak) as the main focus of worship. The introduction of Catholicism led to a symbolic transformation, replacing the Pantak with the Village Cross while maintaining ancestral values and harmonizing them with Catholic practices. This research uses a qualitative approach combining ethnography and contextual theology. Data were collected through participatory observation, semi-structured interviews, and field documentation. Findings reveal that the Village Cross serves dual functions: as a religious symbol affirming God’s presence and spiritual protection, and as a marker of social and cultural identity. This transformation strengthens community solidarity, preserves traditional practices, and provides a medium for faith formation among youth. The study highlights that inculturation enables the integration of local traditions with religious teachings, creating space for contextual, inclusive, and practical pastoral approaches. It contributes to scholarly understanding of the interplay between religion, culture, and community identity, emphasizing the enduring relevance of local wisdom in contemporary religious practice.

Maya Siti Anisa; Ary Forniawan; Siti Zumrotus Sa’adah

ARDHI : Jurnal Pengabdian Dalam Negri 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

In this Community Service Program (KKN) activity, the main goal is to strengthen social solidarity among the residents through the celebration of Indonesia’s Independence Day in Penagan Ratu Village. Social solidarity is one of the key factors in maintaining harmony and togetherness within the community. However, in today’s modern era, the spirit of cooperation and mutual assistance tends to decline due to individualism and people’s busy daily routines. Therefore, the Independence Day celebration serves as a strategic moment to revive the sense of brotherhood, unity, and social awareness among the villagers. This program was carried out with the active participation of all community members, including village officials, youth organizations (karang taruna), women’s groups, children, and teenagers. Various activities were conducted such as community clean-up (kerja bakti), traditional games, art performances, and a local MSME (UMKM) bazaar. The implementation method was participatory, emphasizing the active involvement of the community in every stage. The results of the program showed a high level of community participation, stronger social bonds, and an increase in the spirit of mutual cooperation. Moreover, the event brought a positive impact through the empowerment of local MSMEs. Thus, the Independence Day celebration was not merely ceremonial, but also served as an effective medium to strengthen social solidarity, fostering a more cohesive, respectful, and socially aware community in Penagan Ratu Village.

Wahyu Sihab; M. Hajar Dewantoro

Populer: Jurnal Penelitian Mahasiswa 2025 Universitas Maritim AMNI Semarang

Education plays a very important role in shaping morality, character, and self-esteem. Through Delors (1996), UNESCO outlines four pillars of modern education: learning to know, learning to do, learning to be, and learning to live together, which support human development. These principles have long been integrated into the Islamic educational tradition through the concept of Kaffah  Islam, which encourages faith, knowledge, and charity. The purpose of this study is to analyze the relevance and integration of UNESCO's educational principles from the perspective of Kaffah  and to analyze their implementation during the colonial era. Through a qualitative approach and literature review, the research findings show philosophical and practical agreement between the two paradigms. Islamic education during the colonial era not only served as a means of teaching religious knowledge but also as a means of fostering moral character, social solidarity, and a sense of responsibility in the face of a discriminatory education system. Thus, the integration of UNESCO and Kaffah  Islam shows that Islamic education had adopted the concept of holistic education before the formation of modern UNESCO. To support civilized independent education, it is important to contextualize these values in order to strengthen national education that balances knowledge, skills, spirituality, and social solidarity. 

Amaliya, Fadhilatul; Pembayun, Dewi Sekar; Roozan, Tiara Jelita Andalusianti; Aequo, Najwa Justitia; Fathiya, Anindya Rahma

International Journal of Law, Crime and Justice 2025 Asosiasi Penelitian dan Pengajar Ilmu Hukum Indonesia

The 17+8 demands voiced by the public reflect the accumulation of disillusionment with various government policies and violations committed, especially by the House of Representatives (DPR). Policies that are considered unfair and detrimental to the public trigger a strong push to carry out reforms that are more democratic and oriented towards the interests of the people. Various factors such as human rights violations, lack of transparency and accountability, economic inequality, and polemics related to official allowances are the main triggers for the birth of these demands. The demands of 17+8 not only contain burdens or criticisms, but also contain short-term and long-term goals that can be the basis for improving governance. This momentum should be seen as a strategic opportunity to strengthen democracy, improve state-citizen relations, and restore public trust. If these demands are taken seriously, the government has the potential to reduce the legitimacy crisis and improve the quality of public services. On the contrary, ignoring such demands can deepen public distrust and worsen political stability. Thus, the demands of 17+8 are an important signal for the need for structural change and a real commitment to realizing a fairer, more transparent, and responsive government.

Witono Witono; Gunawan, Yosua; Prasetya, Giovanita Ellen; Wongdi, Mulia

ARDHI : Jurnal Pengabdian Dalam Negri 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This community service program aims to describe the implementation and impact of “Persekutuan Hamba Tuhan,” a diaconal initiative conducted by GBI Jemaat Kasih Surabaya to support 80 pastors serving in small congregations around the M3 area of Surabaya. The background of the program stems from ongoing socioeconomic challenges affecting church ministers in the post-pandemic period, particularly those serving in churches with limited resources and unstable financial support. Using a descriptive qualitative approach, data were collected through observation of the program activities, documentation of the distribution process, and testimonies from both recipients and church members. The results show three major outcomes. First, the distribution of food packages and basic daily necessities significantly reduced the economic burden of the participating pastors, providing a sense of relief and stability for their households. Second, the program strengthened congregational solidarity, as more than fifty church members actively engaged in fundraising, packaging, and direct service, building a stronger culture of compassion and shared responsibility. Third, the fellowship activities—consisting of worship, preaching, prayer, and personal encouragement—provided emotional and spiritual strengthening that renewed the pastors’ motivation and confidence in their ministry. Overall, this program demonstrates that integrated diaconal service combining material aid, spiritual encouragement, and relational support can offer meaningful impact for vulnerable church ministers. The findings also highlight the potential of this model to be replicated in other church settings as a holistic, community-based ministry approach. It is recommended that future programs expand coverage, incorporate long-term follow-up, and explore empowerment components to enhance sustainable impact.

Giovannesandesva Hendri; Hasnah Faizah

International Journal of Social Science and Humanity 2025 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

State speeches in international forums are a strategic arena for the practice of diplomacy and leadership image management. This study analyzes President Prabowo Subianto's rhetorical style in his speech at the 80th UN General Assembly on September 23, 2025. Using Aristotelian theory, namely ethos, pathos, and logos, to understand how rhetoric functions in strengthening political legitimacy, humanitarian solidarity, and international policy arguments. Using a qualitative-descriptive approach, this study examines transcripts of official speeches and identifies quotations that represent each persuasive mode. The analysis shows that Prabowo builds ethos through historical references, concrete actions of Indonesia such as the contribution of peacekeeping troops, and pathos is depicted through narratives of suffering, calls for solidarity, and an emphasis on the future of the younger generation; while logos is demonstrated through the presentation of data, policy plans such as the net-zero target, technical solutions such as sea walls, and systematic cause-and-effect arguments. This combination of ethos, pathos, and logos confirms that the speech was not simply a policy statement but also a rhetorical diplomatic tool that strengthened Indonesia's image as a constructive global actor. These findings contribute to the study of leadership communication and diplomatic rhetoric, particularly in the context of developing countries seeking to enhance the role of multilateralism and soft power.

Fitriani, Ica; Subekti, Dimas; Pasaribu, Ian

Jurnal Kajian Ilmu Sosial, Politik dan Hukum 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

The 2024 regional elections in Jambi City sparked internal conflict within the Golkar Party when the recommendations of the Regional Representative Council II did not align with the Central Executive Board's decision regarding the mayoral candidate. The tension was successfully resolved through the implementation of procedural leadership based on the party's statutes and regulations, as well as a tiered nomination mechanism. This study aims to understand the role of procedural leadership in restoring solidarity and maintaining organizational stability after a nomination conflict. Using a qualitative approach with case studies, the study collected data through in-depth interviews and documentation with informants selected through purposive and snowball sampling. Data analysis was conducted using the Miles & Huberman model through data reduction, presentation, and conclusion drawing. The results show that procedural mechanisms, the use of surveys, and the exemplary behavior of charismatic figures particularly the chair of the DPD IIplay an important role in alleviating cadre disappointment. This study confirms that procedural leadership is a key instrument in maintaining the solidarity of the Golkar Party and recommends strengthening internal communication and balancing surveys with regional aspirations.

U. Sri Wulndari; Tomi Tomi

Lembaga Pengembangan Kinerja Dosen 2025 Lembaga Pengembangan Kinerja Dosen

The Bemeteng tradition in Cempaka Hamlet, Tebas Sungai Village, Tebas District, Sambas Regency, is a form of community mutual cooperation in helping to organize wedding parties, especially for families who experience economic limitations. The implementation of the event involves extended family, neighbors, and local residents, while the main responsibility remains with the host. This tradition reflects the value of togetherness, social solidarity, and a culture of helping in community life. This study uses a qualitative method with a historical and sociocultural approach. Data was collected through observations, interviews with traditional leaders, religious leaders, and communities, and documentation studies. The analysis was carried out through data reduction, data presentation, and conclusion drawing to understand the dynamics and sustainability of the Bemeteng tradition during the period 2001–2025. The results of the study show that the implementation of Bemeteng began with a call from the community by the sarok about one week before the party. The Head of the Hamlet opened the activity by conveying the host's wishes, followed by the division of tasks such as collecting aid, kitchen work, and welcoming guests, then closed with prayers and a simple banquet. This tradition developed from a simple self-help pattern (2001–2010), underwent revitalization (2011–2019), restrictions during the pandemic (2020–2021), and has been active again since 2022 with digital support and cultural policies. The community views Bemeteng as an important heritage that strengthens unity and is in line with the values of deliberation and helping in Islamic teachings.

Lelangwayan, Petriana Dae; Intansakti Pius X; Tarihoran, Emmeria

Anugerah : Jurnal Pendidikan Kristiani dan Kateketik Katolik 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This article discusses the leva mass in Lamalera as one of the examples of the inculturation of the Catholic faith in local culture on the island of Lembata, East Nusa Tenggara. Inculturation is understood as a process of encounter between faith and culture, so that the proclamation of the gospel can be deeply lived in the context of the life of the local people. Through the leva mass, cultural elements such as sea symbols, boats (tena), traditional dances, traditional clothing, and regional songs are harmoniously integrated into the liturgy of the Catholic Church. For the Lamalera community, the sea is not only a source of livelihood, but a symbol of God's presence and power that blesses and protects human life. The celebration of the Mass emphasizes that God is present not only in the church building, but also in every aspect of human life, including work. The Leva Mass can also strengthen the spirit of brotherhood, solidarity, and the responsibility of the people towards His created nature. The people learn to be grateful for marine products, respect the environment, and work with the spirit of love and sacrifice. Thus, the leva mass is not just a religious ritual, but also a faith and cultural education that helps the people in understanding their call to live in harmony with nature and the will of God. Through the Mass of Leva, the Church in Lamalera portrays the living face of faith, the source of the gospel but rooted in the local culture.

Nur’Fatimah Az-zahra; Nazwa Ramadhani; Rayhan Zahran Mustofa; Shaffa Helia

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2025 Pusat Riset dan Inovasi Nasional

This study examines the phenomenon of code-mixing among Generation Z in Banjarmasin, particularly in The comments section of TikTok content, which has become a primary digital expression space for young People. The aim of this study was to identify the forms, patterns, and social and cultural factors underlying This linguistic practice. Using descriptive qualitative methods with listening and note-taking techniques, Information was collected from comments on two TikTok posts on the accounts @BudRab and @Fazarbungaz. The findings indicate that the code-mixing that occurred was dominated by the insertion Of Banjarese elements into Indonesian (Banjar-Indonesian code-mixing), as well as a mixture of Banjarese, Indonesian, and English (Outer Code-mixing and Mixed Code-mixing). The forms of code-mixing found Included the insertion of Banjarese words, phrases, and lexical items such as kd (kada), makai, and mun. An analysis of the functions of code-mixing shows that this practice has a dual role: referential (for specific Local contexts), directive (to guide conversations), emotive/expressive (to indicate emotional closeness, for Example, longitude), and most importantly, as a marker of digital identity and cultural solidarity among Banjar speakers in the digital realm. This phenomenon confirms that social media serves as a new, flexible and essential space for the Banjar language to survive and negotiate with global and national languages. This study contributes to sociolinguistics by mapping the dynamics of language evolution among Gen Z in A digital context, highlighting the creative and social aspects of code-mixing.

Muhammad Ilham Winaldi; Selamat Riadi; Eka Daryanto

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2025 Universitas Maritim AMNI Semarang

Islamic boarding schools (pondok pesantren) are the oldest Islamic educational institutions in Indonesia, playing a significant role in shaping the moral, spiritual, and intellectual character of society. Alongside the growing integration of formal education, pesantren are required to develop more modern and adaptive leadership models without abandoning their traditional values. This study aims to design a pesantren leadership structure that integrates transformational, distributive, and instructional leadership principles rooted in local culture. The analysis conducted at Pondok Pesantren Al-Mukhlisin in Deli Serdang Regency indicates that leadership patterns remain centered on the kiai figure, resulting in suboptimal coordination and delegation of authority. Transformational leadership is needed to foster inspiration and motivation; distributive leadership to strengthen collaboration and participation; and instructional leadership to ensure instructional quality and teachers’ professional development. The integration of these three leadership models is believed to create a pesantren leadership system that is visionary, participatory, and quality-oriented, while remaining aligned with local cultural values such as gotong royong, musyawarah, and familial solidarity. Thus, pesantren can evolve into innovative, adaptive, and sustainable Islamic educational institutions in the modern era.

Lailatul Rhomadania; Siti Jamila; Siti Fatimah; Ahmad Ilzamul Hikam

Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study aims to identify the representation and manifestation of social values contained in the novel “40 Hari Takdir Itu Bernama Hidup dan Mati” (40 Days of Destiny Called Life and Death) by Adeicama. The research method used is a literature study with note-taking techniques on primary data (novels) and secondary data (related literature). Data analysis was conducted using descriptive qualitative methods based on Wirawan's theory of social values, Mulyana's theory of religious values, and Nurgiyantoro's theory of literary analysis. The results show that this novel represents social values through solidarity, caring, responsibility, and criticism of technological dependence. Religious values are manifested through faith in destiny, sincerity in loss, self-control, and the role of prayer and hope. These two aspects of value are interrelated, enriching the meaning of the story and providing an understanding of how humans deal with the uncertainties of life through social norms and spiritual strength. This research contributes to the development of literary studies and literary sociology, and is relevant for increasing public appreciation and critical understanding of the function of literature as a reflection of ethical and social norms.

Syarifudin Syarifudin; Aan Kudrotulloh; Ade Imun Romadan

International Journal of Islamic Religious Studies and Sharia 2025 International Forum of Researchers and Lecturers

This study examines the convergence between classical Islamic philosophy and contemporary digital theory, emphasizing how foundational Islamic concepts can respond to social fragmentation in post-digital Muslim societies. As digital technologies increasingly mediate religious learning, identity formation, and communal interaction, Muslim communities face growing challenges, including the weakening of social bonds and the decentralization of religious authority. Online platforms encourage individualized interpretations of faith and pluralistic expressions of religiosity, which, while expanding participation, often contribute to fragmented identities and diminished communal cohesion.Drawing upon core classical concepts such as ummah (community), akhlaq (ethics), and asabiyya (social solidarity), this research argues that Islamic intellectual heritage offers a normative framework capable of addressing these disruptions. These concepts underscore collective responsibility, moral discipline, and the cultivation of shared values as the foundation of a stable and just society. Using a qualitative approach grounded in textual analysis of classical Islamic scholarship and contemporary digital sociology, the study recontextualizes these principles within present-day digital environments.The findings suggest that adapting traditional values to online engagement can strengthen ethical conduct, mutual accountability, and constructive dialogue in virtual spaces. The notion of a “cyber ummah” further illustrates how transnational digital networks may foster solidarity across geographic and ideological boundaries. Ultimately, this study affirms the continuing relevance of classical Islamic philosophy in guiding the development of an inclusive, morally grounded, and socially cohesive digital society.

Hana Olivia Marpaung; Ambarita, Yessi Sherly Abigail; Alya Saqinah; Rahmadsyah Rangkuti

Jurnal Riset Rumpun Ilmu Bahasa 2025 Pusat riset dan Inovasi Nasional

This study investigates how Bahasa Medan, a distinctive regional dialect from North Sumatra, is used, transformed, and sustained within the digital environment of TikTok. Drawing on Hymes’ (1972) theory of the speech community and supported by sociolinguistic frameworks from Gumperz (1982), Holmes (2013), Bell (1984), and Bucholtz and Hall (2005), the research explores how Medanese youth employ their dialect across multimodal forms of communication—spoken performances, textual captions, and interactive comment exchanges. Using qualitative descriptive methods, the study examines content from selected TikTok creators who integrate Bahasa Medan into their videos to express humor, identity, and solidarity. The findings reveal that TikTok functions as a digital speech community where dialectal expressions such as palak, sor, beserak, slek, berondok, and merajok serve as linguistic markers of belonging and cultural pride. Furthermore, users exhibit strategic code-switching among Bahasa Medan, standard Indonesian, and English to balance local authenticity with global participation. These interactions demonstrate how linguistic creativity, humor, and social engagement enable regional dialects to thrive in transnational digital spaces. The research ultimately shows that Bahasa Medan on TikTok is not merely a form of entertainment but a dynamic expression of identity, cultural continuity, and community in the era of globalized media.

Feriawan Kristanto; Waskito Waskito

WISSEN : Jurnal Ilmu Sosial dan Humaniora 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The development of traditional markets is increasingly threatened by market transformation, both physically and through online sales systems (e-commerce). This study aims to analyze the forms of resilience implemented by clothing vendors at Wage Market, Tulungagung, in maintaining their business continuity amidst declining market conditions. This study uses a qualitative approach with a case study research design. This research utilizes James S. Coleman's Rational Choice Theory. The methods used are observation, interviews, and documentation. The subjects in this study were six people consisting of four clothing vendors, the Head Coordinator of Wage Market, and the Heads of Market Technical Implementation Units throughout Tulungagung Regency. Subject selection was based on a purposive sampling technique. The results show that the forms of trader resilience consist of economic, innovation, social networks, and psychological aspects. Economically, traders maintain their businesses through managing capital owned by personal savings and cooperative loans. In terms of innovation, traders utilize simple technology and a variety of merchandise patterns. In terms of social networks, family support and solidarity among traders are the main strengths, while psychologically, optimism and religious beliefs help them survive. The implications of this research emphasize the importance of strengthening vendor strategies through digital marketing training and support for market revitalization policies from local governments to maintain the economic sustainability of vendors during times of market transformation.

Petrus Frensi Mase; Dandy Patria W.; Sapto Pramono

WISSEN : Jurnal Ilmu Sosial dan Humaniora 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study analyzes the implementation of Asset-Based Community Development (ABCD) principles in the 'Nusa Loe' program in Biting Village, East Manggarai. The ABCD approach emphasizes utilizing local assets such as social networks, cultural traditions, natural resources, and human skills as the foundation for sustainable development and community independence. The program begins with an asset mapping activity led by the community, enabling the identification of the village's strengths from five key aspects: human, social, natural, institutional, and cultural assets. Through active participation, the community designs and implements development activities based on local potentials, replacing the conventional development paradigm that focuses on deficiencies and needs. The qualitative research approach employs in-depth interviews, participatory observations, and data triangulation to understand the shifts in mindset and community empowerment. The findings show that the implementation of ABCD successfully transformed the community's mindset, previously dependent on external aid, into a more independent and self-confident one. For example, Mr. Petrus, who improved the economic value of local coffee products after attending a coffee roasting training, and Mrs. Maria, who emphasized the importance of social capital and solidarity in supporting the sustainability of village businesses. The strengthening of cultural assets and local traditions, such as the Caci dance and customary rituals, was also integrated into the village's development plans and institutional management. The 'Nusa Loe' program demonstrates that asset-based empowerment can build a self-reliant, innovative, and sustainable village in the face of development challenges.

Ana Silviatus Zahrah

Jurnal Penelitian Komunikasi dan Sosialisasi 2025 Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

This study aims to analyze the meaning of the message in Pertamina’s advertisement “Gerakan Kebaikan Lampaui Batasan” (Movement of Kindness Beyond Limits) using Charles Sanders Peirce’s semiotic theory, which consists of three main elements: representamen (sign), object, and interpretant. The advertisement features various social and visual actions that reflect the spirit of kindness, inclusivity, and care for others. Through the analysis of visual signs such as gestures, facial expressions, and symbols of solidarity, the study reveals that Pertamina seeks to build a positive corporate image through a strong humanitarian message. The signs used in the advertisement convey the importance of empathy, social collaboration, and respect for diversity. The advertisement not only promotes the brand but also functions as an educational tool, instilling moral and social values in the audience. By using Peirce’s semiotics, this research uncovers the deeper meanings embedded in the advertisement’s visual elements, demonstrating how the company connects with society through values that transcend business objectives.

Oci Cristy Darlinta Koilha

Proceeding of the International Conference on Global Education and Learning 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

This study explores the transformation of traditional worship values within the Klon tribe community in Alor, East Nusa Tenggara. Prior to their conversion to Christianity, the community practiced a religious system centered on mesbah (stone altars) where they worshiped ancestral spirits and local deities. The introduction of Christianity through inculturation led to a significant shift in worship practices, transitioning from rituals at the mesbah to those at the church pulpit. However, rather than losing their spiritual and communal values, these traditions adapted and were integrated into Christian practices. The study highlights how elements of local wisdom were preserved and transformed, creating a bridge between indigenous beliefs and Christian teachings. This transformation demonstrates that the core values of worship such as reverence for ancestors and community solidarity continued to play a role in the newly adopted Christian practices. The findings of this study emphasize the importance of understanding such cultural transformations, especially in the context of Christian Religious Education. It suggests that contextualizing religious teachings within local traditions and wisdom can foster a deeper, more meaningful connection to faith for communities undergoing cultural change. By valuing these local traditions, Christian Religious Education can become more relevant and impactful, encouraging a harmonious blending of old and new beliefs.