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This research is based on some problem associated with repurchase intention at Tede Coffee. So, the purpose of this study is to investigate the Influence of Product Innovation on Repurchase Intention at Tede Coffee Padang. This research is a quantitative descriptive study with population 987 person, and the sample on this reseach is 91 respondents. And then get form purposive sampling technique the sample is consumen of Tede Coffee. The data collection method in this research uses a questionnaire with a Likert scale which has been tested for validity and reliability. The collected data was then analyzed using simple linear regression analysis with the help of SPSS (Statistical Product and Service Solution) software version 25.00. From the analysis results, it can be concluded that based on the t-test results, for innovation variables with a significant level of 0.000 < 0.05, it means that there is significant influence of product innovation on repurchase intention. According to the F-test with a significance level of 0.000 < 0.05, it means that product innovation simultaneously has a significant effect on repurchase intention. The product innovation variable influences the repurchase intention variable by 55.2%, while the remaining 44.8% is influenced by other variables.

The objective of this research was to identify and analyze the implications of the influence of food safety, product availability, and loyalty program on repurchase intention and its implications on the company image of CV. Torani Sumber Makmur Processed Fish Stall in the West Java Region. The method used in this research was a survey with a quantitative descriptive approach. The sample size in this research was 187 respondents determined using cluster sampling. By utilizing Partial Least Square-Structural Equation Model (PLS-SEM), the research found that product availability and loyalty program had a significant positive influence on repurchase intention. Meanwhile, food safety had a significant negative influence on repurchase intention. Food safety, product availability, and loyalty program had a significant positive influence on the company image. Repurchase intention had a positive and significant implication on the company image. The influence of product availability and loyalty program on repurchase intention had significant implications on the company image. Whereas, the influence of food safety on repurchase intention did not have significant implications on the company image.      

Brand satisfaction and loyalty are critical aspects of management that help retain the market's competitive advantages. In the context of the self-improvement of domestic products, this study studies the influence mechanism of domestic cosmetics on purchase intention in Chengdu from the perspective of consumers' perceived value. It tests the research hypotheses through questionnaire surveys and practical analysis. It guides how local Chinese cosmetics companies can improve consumers' rational suggestions to perceive value and increase their purchase intention. The number of respondents for this study was 392. The results of this study highlight the significant role of female consumers in the purchase intention of domestic cosmetic products, which is influenced by their brand satisfaction and brand loyalty

This research aims to investigate the relationship between Social Media Marketing Activities, Brand Experience, Brand Reputation, and Brand Equity towards Purchase Intention on the brand. A survey method was employed to collect data from respondents who are customers of the brand in the JABODETABEK area. The sample consisted of 180 respondents, and Multiple Linear Regression Analysis using SPSS was utilized to test the proposed hypotheses. The data collection technique employed purposive sampling. The results of the study indicate a significant positive correlation between Social Media Marketing Activities, Brand Experience, Brand Reputation, Brand Equity, and customers' Purchase Intention. This underscores the importance for Uniqlo to address these issues through improved marketing strategies, consistency in customer experience, reputation enhancement, and efforts to build strong brand equity. Uniqlo can enhance brand awareness, strengthen interaction with potential customers, build trust, increase customer preference, and ultimately boost consumers' intention to purchase its products. The managerial implications of this research highlight the importance of enhancing Social Media Marketing Activities, strengthening Brand Experience, building a good Brand Reputation, and continuously innovating to enhance Brand Equity. These findings provide valuable insights for marketing managers in designing effective strategies to increase sales and strengthen the brand's position in the market.    

This research was motivated by the phenomenon of guest repurchase intention allegedly due to the quality of service, brand preferences, and prices at Warung Nasi Kelok Desa Talogondan. This study aims to analyze the role of satisfaction in mediating the effect of service quality, brand preference, and price on repurchase intention in Warung Nasi Kelok Talogon Village and Padang Pariaman Regency. This type of research is quantitative research with a causal associative approach. The population in this study is rice stall consumers who have visited Warung Nasi Kelok Talogon Village and Padang Pariaman Regency with a sample of 222 respondents. The research instrument used in this study was a questionnaire (questionnaire) arranged according to the Likert scale. Instrument trials use validity tests, reliability tests. Data analysis technique using Structural Equation Modeling with Partial Least Square (SEM-PLS). The result of the study is that there is a positive and significant influence between service quality variables and consumer satisfaction variables. There is a positive and significant influence between brand preference variables and consumer satisfaction variables. There is a positive and significant influence between price variables and consumer satisfaction variables. There is a positive and significant influence between the consumer satisfaction variable and the repurchase intention variable. There is an influence of customer satisfaction as a positive and significant mediating variable between service quality and repurchase intention. There is an influence of consumer satisfaction as a positive and significant mediating variable between brand preference for repurchase intention and path coefficient. There is an influence of consumer satisfaction as a positive and significant mediating variable between price and repurchase intention and path coefficient.

This research purpose to determine the influence of Search Engine Optimization, Online Advertising and Time Pressure on Purchase Intentiom at the Uniqlo Flash Sale. This research uses quantitative methods with a descriptive approach. The sampling technique used was purposive sampling with a total of 96 respondents. Data collection techniques by distributing questionnaires. The data analysis technique uses Partial Least Square (PLS) using the Smart-PLS Version 3.0 program. The results of this research show that there is an effect of Search Engine Optimization on Purchase Intention. Online Advertising also has an effect Purchase Intention. Meanwhile, Time Pressure has no effect on Purchase Intention.

This study was conducted to evaluate the effectiveness of brand image in mediating the impact of word of mouth (WOM) on the desire to purchase Mie Sedaap Korean Spicy Chicken products in the Tangerang City area. Through a survey involving 200 individuals selected based on purposive sampling, this research utilized the Partial Least Squares Structural Equation Modeling (PLS-SEM) model to process and analyze the data obtained. The results found indicate a positive impact of WOM on brand image and purchase intention, with brand image also functioning as a significant mediator in linking WOM with purchase intention. The conclusion of these findings underscores the need for effective marketing strategies in utilizing WOM to strengthen brand image, which in turn has the potential to increase purchase intentions among consumers.

The digital age is evolving quickly right now. The surge in electronic transactions has also caused customers to migrate to online shopping, specifically e-commerce. Customers are interested in purchasing when engaging marketing content is available, and they are also less likely to hesitate when purchasing from well-known brands. This study looks at factors related to content marketing, brand perception, decisions, and purchases that are influenced by purchase intention. Data was gathered via a Google Form survey from 100 respondents. analysis of data with the SEM smartPLS 3.0 program. The study's findings indicate that while brand image has no effect on decisions to buy, marketing content does affect interest and interest in buying influences decisions to buy. Purchase interest is not a mediator between decisions and the impact of marketing information.  

Research on the influence of product attributes, celebrity endorsers and perspective value on purchasing decisions for Nivea Handbody products in Semarang City. The expected aim of this research is to analyze the influence of product attributes on Perceive value, as well as to analyze the influence of Endorsers on Perceive value. With the population of all consumers who purchased Nivea Handbody Products, the exact number is not known, so the sampling technique used in this research is purposive sampling, namely a sample collection method based on research objectives with a total of 100 people. The data analysis technique used is Path linear regression analysis to analyze the influence of Product and Endorser Attributes on Purchase Intention with Perceive value as the intervening variable for the test tool used and adapted to the research model. The regression equation used is Model 1, namely the influence of Product Attributes and Endorsers on Perceive value. Model 2 is the influence of Product Attributes, Endorser and Perceive value on Purchase Intention. Based on the results of the research that has been carried out, it can be concluded that product attributes influence perceived value in a positive direction, meaning that if product attributes increase, then perceived value increases, Endorsers influence Perceive value in a positive direction, meaning that if endorsers increase, then Perceive value increases, Product attributes influence Purchase intention in a positive direction, meaning that if product attributes increase, then purchase intention increases, Endorsers influence Perceive value in a positive direction, meaning that if endorsers increase, then purchase intention increases, Perceive value influences Purchase intention in a positive direction, meaning that if Perceive value increases, Purchase intention increases. Perceive value has the most dominant influence on Purchase intention. Product and Endorser attributes have a direct influence on Purchase intention through Perceive value.  

Research on the influence of product attributes, celebrity endorsers and perspective value on purchasing decisions for Nivea Handbody products in Semarang City. The expected aim of this research is to analyze the influence of product attributes on Perceive value, as well as to analyze the influence of Endorsers on Perceive value. With the population of all consumers who purchased Nivea Handbody Products, the exact number is not known, so the sampling technique used in this research is purposive sampling, namely a sample collection method based on research objectives with a total of 100 people. The data analysis technique used is Path linear regression analysis to analyze the influence of Product and Endorser Attributes on Purchase Intention with Perceive value as the intervening variable for the test tool used and adapted to the research model. The regression equation used is Model 1, namely the influence of Product Attributes and Endorsers on Perceive value. Model 2 is the influence of Product Attributes, Endorser and Perceive value on Purchase Intention. Based on the results of the research that has been carried out, it can be concluded that product attributes influence perceived value in a positive direction, meaning that if product attributes increase, then perceived value increases, Endorsers influence Perceive value in a positive direction, meaning that if endorsers increase, then Perceive value increases, Product attributes influence Purchase intention in a positive direction, meaning that if product attributes increase, then purchase intention increases, Endorsers influence Perceive value in a positive direction, meaning that if endorsers increase, then purchase intention increases, Perceive value influences Purchase intention in a positive direction, meaning that if Perceive value increases, Purchase intention increases. Perceive value has the most dominant influence on Purchase intention. Product and Endorser attributes have a direct influence on Purchase intention through Perceive value.  

This study aims to identify the influence of credibility dimensions (attractiveness, trustworthiness and expertise) of influencers on intention to buy on "Safi-Skincare" products. The type of data used is primary data, which refers to information obtained directly from research subjects through measurement tools or data collection methods. In this study, we obtained data by circulating questionnaires to 250 respondents aged 16 to 35 years, and then this data was analyzed using Statistical Package for the Social Sciences (SPSS) software. The results of this research analysis show that there is a positive and significant influence between the dimensions of credibility (attractiveness and expertise) of an influencer on purchase intention, except for the dimension of trust in influencer credibility. There is a positive and significant influence between the dimensions of credibility (attractiveness, trustworthiness and expertise) of an influencer on online customer engagement. There is a positive and significant influence between online customer engagement and purchase intention. This research has the potential to be expanded to present greater variation and increase the validity of existing theories. This can be achieved through the development of research objects, increasing the number of respondents, more in-depth research on various aspects of influencer credibility dimensions, as well as more detailed research on the influence of influencer credibility.

In the ever-evolving digital era, marketing is undergoing significant changes. Rapid developments in the world of marketing demand a deep understanding of effective methods in reaching the target market. The purpose of this research is to compare how influencer marketing and traditional marketing strategies can influence young audiences' purchase intention. This research uses a qualitative approach with a literature study method, and focuses on the influence of influencer marketing and traditional marketing strategies on young consumers' purchase intention. Influencer marketing is an important strategy for market segmentation, building trust, and faster turnaround time. With a large social media following, digital influencers can significantly influence consumers' purchase intention. Authenticity and personal engagement are key aspects of influencer marketing. Combining traditional and influencer marketing can create a responsive strategy for young audiences. Influencer marketing and traditional marketing significantly impact consumer interest and advertising effectiveness. The marketing mix increases trust and confidence, which leads to increased purchase decisions. Understanding the influence of influencers can help companies develop effective strategies, allocate resources wisely and increase profits.

This study aims to analyze the effect of service quality and product quality on repurchase intention with consumer satisfaction as an intervening variable at UD. Rizqi Food Supplier Yogyakarta. The impact of Covid-19 has caused a decrease in meat shipments, but extra services and promos during the pandemic have increased interest in repurchasing. After the pandemic, expansion into restaurants and hotels resulted in a significant increase in sales. The research sample consisted of 100 respondents. Data analysis used multiple regression and Sobel's test to test consumer satisfaction as an intervening variable. The results showed that service and product quality had a significant effect on consumer satisfaction and repurchase intention. However, customer satisfaction does not mediate the relationship between service quality and repurchase intention, as well as the relationship between product quality and repurchase intention. Improving the quality of services and products at UD. RizqiFood Supplier is expected to increase consumer satisfaction and encourage repurchasing interest. This is important for company management to retain loyal customers and achieve business success.

This study looks at customer behavior on e-commerce platforms, with a particular emphasis on Shopee in Indonesia. The study involved 102 respondents to evaluate the relationship between variables. The results show that these factors have an impact on the repurchase intention of e-commerce customers on Shopee. The study was conducted using quantitative methods and used SPSS for statistical analysis. The results show that the components present in this study have an influence on customer repurchase intention. However, other factors not present in this study, for example, price, user experience, and promotion, may have a greater impact on customer repurchase intention than other factors. This study provides an in-depth understanding of the components that influence customers' willingness to make repeat purchases on e-commerce platforms. While product and service quality remain important, companies and marketers should consider these additional elements when they create their marketing strategies. This calls for further future research using large samples and deeper analysis to understand this more complex context and help run businesses better in the ever-evolving e-commerce market.

This research is motivated by several problems, namely the number of repeat orders from visitors is still low, there are visitors who complain about the place being noisy because the music is loud and close to the road, the parking space provided is very small and narrow, there are customer complaints that the indoor space is not cold. The aim of this research is to analyze the influence of ambient conditions on repurchase intention. The type of research used in this research is descriptive with quantitative data. The types of data used in this research are primary and secondary data. The population of this research is visitors who come to Northeast Coffee. The research sample consisted of 203 consumers with a sampling technique using non-probability sampling. The data collection technique was carried out using a questionnaire with a Likert scale which had been tested for validity and reliability. Data from this research were processed using SPSS 25.00. The results of this research show that ambient conditions are in the quite good category, namely 63.05%. And the repurchase intention variable is in the good category, namely 36.95%. The influence of ambient conditions (X) on repurchase intention (Y) with a score of 8.3% and 91.7% is influenced by other factors. Furthermore, the results of simple linear regression analysis obtained a calculated F value of 18.191 with sig. 0.000 < 0.05.

Nopi 'Sapa' 2023. Analysis of Consumer Behavior on Purchase Intention at the To'Pao Art Market. This research is to find out how to analyze consumer behavior towards buying interest in the to'pao art market. This type of research uses descriptive qualitative research in which researchers develop consumer behavior towards buying interest at to'pao art markets. The results of this study indicate that there are several factors that influence buying interest in the to'pao art market, namely: 1. Cultural factors influence a person's purchasing decision to follow the customs of the community, or ethnic groups collect and wear when attending certain events. 2. Social factors influence the influence of reference groups, family, and roles and status to cause a person to make a purchase intention in order to gain recognition in society. 3. Personal factors are influential because work, age, and economic conditions encourage someone to make a purchase intention. 4. Psychological factors affect purchase intention through motivation, information, and influence from other people so that it automatically causes a positive perspective on an item.  

The cosmetics industry is currently a very large business prospect and provides a fairly broad market opportunity. One of the marketing strategies used by beauty companies is the use of brand ambassadors and digital marketing to compete, maintain and increase the company's profit level. This study aims to determine the effect of Brand Ambassador and Digital Marketing on Purchase Intention of Y.O.U Products. The sample in this study were 78 respondents. The method of determining the sample in this study using simple random sampling. The data analysis method used is the Multiple Linear Regression method using the SPSS 23 program. The results of this study indicate that Brand Ambassador has a positive and significant effect on Purchase intention, and Digital Marketing also has a positive and significant effect on Purchase intention. In addition, Brand Ambassador and Digital marketing have a simultaneous effect on Purchase Intention.

Product Placement adalah strategi pemasaran yang melibatkan penempatan produk dalam konten media. Ini adalah strategi populer bagi merek untuk menjangkau konsumen dan memengaruhi perilaku pembelian seperti purchase intention. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Product Placement dan Product Quality di Drakor Little Women terhadap Purchase Intention produk Kopiko Coffee Candy Blister Pack. Metode kuantitatif deskriptif digunakan dalam penelitian ini. Analisis regresi berganda digunakan untuk menganalisis data. Sampel terdiri dari 347 responden yang berdomisili di Jakarta Barat. Hasil penelitian menunjukkan bahwa product placement dan product quality berpengaruh signifikan terhadap purchase intention produk Kopiko Coffee Candy Blister Pack. Temuan penelitian ini menunjukkan bahwa product placemen dapat menjadi cara yang baik untuk mempengaruhi perilaku konsumen. Namun, efek product placement cenderung dimoderasi oleh product quality. Merek harus mempertimbangkan untuk menggunakan product placement bersamaan dengan produk berkualitas tinggi untuk memaksimalkan efektivitas kampanye pemasaran.

The purpose of this study was to determine the effect of Beauty Vlogger Review, Self Congruity on Purchase Decision and Repurchase Intention. This research was conducted on Scarlett Whitening Users. This type of research is associative research using a quantitative approach. The data collection technique used was a questionnaire. The selection of this research sample uses Purpose Sampling. The method of analysis and data processing is carried out using the path analysis method. Based on the results of this study, it can be seen that the Beauty Vlogger Review has a positive and significant effect on Purchase Decision, Self Congruity has a positive and significant effect on Purchase Decision, Beauty Vlogger Review has a positive and insignificant effect on Repurchase Intention, Self Congruity has a positive and significant effect on Repurchase Intention , and Purchase Decision has a positive and significant impact on Repurchase Intention.

Before there is an interest in buying a product, consumers will first search for product information in various ways. One of them is by looking at review information on several social media, blogs, websites, and favorite influencers. This study aims to determine the effect of Beauty Influencers, Customer Reviews, and Customer Ratings on Interest in Buying Garnier skincare products. The population in this study are Belia Cosmetic consumers at Shopee. This study uses a quantitative approach. The data collection technique was carried out by distributing questionnaires to 100 respondents using a non-probability sampling method through a purposive sampling technique. The results of the study show that beauty influencers have no positive and significant effect on purchase intention. The results of the study show that customer reviews have a positive and significant effect on purchase intention. The results of the study show that customer ratings have a positive and significant effect on purchase intention. The results show that the variables beauty influencer, customer review, and customer rating have a positive and significant effect on the intention to buy Garnier skincare products.