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Abstract. This study analyzes the factors determining customers' choices regarding wadiah savings in Islamic banks. Islamic banks, as financial institutions operating based on Islamic principles, offer wadiah savings products that are free from interest, speculation, and uncertainty, making them an attractive option for individuals who wish to accumulate savings in accordance with sharia. Using qualitative methods and a literature study approach, it was found that the determinants of customers choosing wadiah savings are influenced by internal and external factors. Internal factors include personality, religiosity, knowledge, and family influence. External factors include occupation, social interaction, service quality, and other factors such as economic conditions, technology, regulation, and promotion. Understanding these factors is crucial for Islamic banks in designing effective marketing strategies. These strategies can enhance customer satisfaction, attract new customers, and strengthen the position of Islamic banks in a competitive market. Keywords: Sharia Bank, Wadiah Savings, Influence Factors, Marketing Strategy. Abstrak. Penelitian ini menganalisis faktor-faktor yang menentukan pilihan nasabah terhadap tabungan wadiah di bank syariah. Bank syariah, sebagai lembaga keuangan yang beroperasi berdasarkan prinsip-prinsip Islam, menyediakan produk tabungan wadiah yang bebas dari unsur bunga, spekulasi, dan ketidakpastian, menjadikannya pilihan menarik bagi individu yang ingin mengakumulasi tabungan sesuai dengan syariah. Dengan menggunakan metode kualitatif dan pendekatan studi literatur, ditemukan bahwa penentu nasabah dalam memilih tabungan wadiah dipengaruhi oleh faktor internal dan eksternal. Faktor internal meliputi kepribadian, religiusitas, pengetahuan, dan pengaruh keluarga. Faktor eksternal termasuk pekerjaan, interaksi sosial, kualitas pelayanan, dan faktor lainnya seperti kondisi ekonomi, teknologi, regulasi, dan promosi. Pemahaman terhadap faktor-faktor ini penting bagi bank syariah dalam merancang strategi pemasaran yang efektif. Strategi ini dapat meningkatkan kepuasan nasabah, menarik nasabah baru, dan memperkuat posisi bank syariah di pasar yang kompetitif. Kata kunci: Bank Syariah, Tabungan Wadiah, Faktor-Faktor Pengaruh, Startegi Pemasaran.

In the modern era, advancements in technology and information have transformed traditional communication into digital formats. Companies leverage technology to compete and survive in a competitive environment. Social media plays a crucial role in interaction, information exchange, and collaboration, serving as a powerful business promotion tool due to its broad reach. In global marketing, companies must develop creative and adaptive strategies to utilize social media effectively. This study employs a qualitative descriptive method to identify the success factors of marketing strategies using social media in a global context. The findings indicate that global marketing strategies require a deep understanding of target markets, positioning, marketing mix, and budgeting, as well as adaptation to cultural, economic, and legal factors in the target markets.

Starbucks is one of the international coffee companies affected by falling shares due to a boycott triggered by their alleged support for alleged Israeli crimes. To overcome this market turmoil, Starbucks is trying to carry out a series of strategies so that it can still be accepted by the market. This research aims to analyze Starbucks' marketing strategy regarding the decline in shares due to product boycotts. The research was conducted using a descriptive qualitative approach. Data was obtained through search results and observations on various sites and related databases. The research results show that Starbucks has implemented a marketing strategy that focuses on clarifying its stance and commitment to human values, launching aggressive promotions, launching new products, collaborating with K-Pop idols, improving customer service, and taking advantage of the Ramadan momentum. In addition, Starbucks has also emphasized its dedication to social responsibility and human rights through statements on Starbucks' official website and Instagram. The company is concerned about all forms of actions that incite hatred and violence, and also expresses sympathy for the victims and support for global peace initiatives. These efforts aim to restore Starbucks' brand image and rebuild customer trust, while addressing the concerns that led to the product boycott. By focusing on these human values, promotions, and improving customer service, Starbucks is working to regain its market position and continue to grow in the international coffee industry

Marketing strategies are crucial for effectively and efficiently marketing products, especially for egg-laying duck breeders in Sebalik Village, located in one of the water areas in South Sumatra. A SWOT analysis is used to examine both external and internal factors in Sebalik Village, including strengths, weaknesses, opportunities, and threats. This research employs descriptive qualitative methods. According to the SWOT analysis, the duck egg marketing business is positioned in quadrant IV, indicating that a turnaround strategy focused on WO (weakness-opportunity) is the most appropriate. The WO strategy highlights the importance of surviving by addressing existing weaknesses and capitalizing on as many opportunities as possible. Steps that can be taken in this strategy include: 1) Increasing the Knowledge and Capabilities of Business Actors, namely providing training and education to business actors to increase their capacity in running a business. 2) Product and brand innovation, namely developing innovations in products, brands and packaging that reflect the characteristics of the product to make it more attractive in the market. 3) Use of social media and influencers such as using social media and influencers as a promotional tool to expand consumer reach. And 4) Selecting a strategic distribution location, namely determining distribution channels that are close to consumers to facilitate access and increase sales.    

This research aims to determine the impact of promotion and demotion mechanisms in teacher career development at SMA Labschool Unesa 1. This research uses a qualitative approach. The type of research used is interviews. The informant in this research was only one teacher. This research shows the mechanism of promotion and demotion in teacher career development at SMA Labschool Unesa 1. There are promotion and demotion indicators consisting of work performance, discipline, skills. Lastly, the demotion indicators consist of member incompetence, personal requests, and rationalization of numbers. The results of the discussion in this research are that in carrying out professional duties, teachers have the right to receive promotions in accordance with their duties and work performance, which includes promotion/increase in functional position. Furthermore, demotions are caused by the lack of performance of a teacher who is not good enough. Demoting a teacher does not happen directly, but there is a gradual evaluation, namely by evaluating several times with agreement with the other teachers. At SMA Labschool Unesa 1, there are no differences and there is a sense of family towards teachers who have just been demoted.

The problems faced in this study include (1) How does promotion affect the job satisfaction of Tasikmalaya City Police Sabhara Unit Personnel? (2) What is the effect of remuneration on job satisfaction of Tasikmalaya City Police Sabhara Unit Personnel? (3) What is the effect of promotion and remuneration on job satisfaction of Tasikmalaya City Police Sabhara Unit Personnel? This study aims to study, know, and analyze (1) The effect of job promotion on job satisfaction of Tasikmalaya City Police Sabhara Unit Personnel. (2) The effect of remuneration on the job satisfaction of Tasikmalaya City Police Sabhara Unit Personnel. (3) The effect of position promotion and remuneration on job satisfaction of Tasikmalaya City Police Sabhara Unit Personnel. The method used in this study is explanatory survey, while the technical data analysis is validity test, reliability test, descriptive statistics, Inductive Statistical Analysis (Inferential) with Multiple Regression. The results of the study inform that (1) Position promotion has a positive effect on job satisfaction in the Personnel of the Tasikmalaya City Police Sabhara Unit. This means that if the promotion of the position is increased, then job satisfaction in the Tasikmalaya City Police Sabhara Unit Personnel will also increase. (2) Remuneration has a positive effect on job satisfaction in the Personnel of the Tasikmalaya City Police Sabhara Unit. This means that if the remuneration is increased, then job satisfaction in the Tasikmalaya City Police Sabhara Unit Personnel will also increase. (3) Position promotion and remuneration have a positive effect on job satisfaction in the Personnel of the Tasikmalaya City Police Sabhara Unit. This means that if position promotions and remuneration are increased, job satisfaction in the Tasikmalaya City Police Sabhara Unit Personnel will also increase.

The newfound enthusiasm for online shopping has currently transformed the societal paradigm of shopping. Previously, individuals had to visit sellers in person before acquiring the desired items through conventional methods. One of the E-Commerce platforms used by the Indonesian society is the Shopee shopping application. With the Shopee platform, Indonesian consumers have the flexibility to shop anytime and anywhere, with a diverse range of product choices without needing to visit sellers directly. This makes it easier for Indonesian consumers to generate purchase intention. The aim of this study is to delve deeper into promotional strategies that can induce purchase intention among consumers, thereby enabling Shopee to maintain its position stability in the market. The sample in this study consists of 155 respondent selected using purposive sampling technique. Subsequently, the data were processed using multiple regression analysis methods. The results obtained from the testing indicate that, partially, price, promotion, and trust have a positive influence on purchase intention.

The purpose of this study is to find out how to promote positions and career development for TVRI South Sumatra employees. This research uses descriptive qualitative. The subjects of this research are: 1) Field Program & Business Balancing. 2) Head of Engineering Field. 3) Head of Chief. Biidang Beiriita. 4) Chief. General Affairs. The method used in this research is descriptive method. Data collection techniques are observation techniques, interviews, interview guidelines and documentation. data collection tools are observation sheets, interview guides and documentation. Data management is carried out using qualitative descriptive analysis. The results of this study indicate that promotion and career development have a positive impact on performance improvement.  

Employee performance at the Mangunjaya Health Center, Pangandaran Regency is quite good with an achievement of 75.82%. And based on the results of observations at the Mangunjaya Health Center, Pangandaran Regency, it was found that employee performance was not optimal, there were delays in completing work and the work results achieved were not in accordance with the standards that had been set. Then the performance of this employee is also influenced by motivation that is not optimal due to the lack of dedication and loyalty of employees even though they have received a decent salary and the level of promotion for employees who have not been optimal. Employee performance is also influenced by education and training that is not optimal, this is because the abilities and skills possessed by employees do not match the work position given and employees have not fully mastered the work produced. This study aims to study, find out, and analyze (1) The effect of work motivation on employee performance at the Mangunjaya Health Center, Pangandaran Regency. (2) The effect of education and training on employee performance at the Mangunjaya Health Center, Pangandaran Regency. (3) The effect of work motivation and education and training on employee performance at the Mangunjaya Health Center, Pangandaran Regency. This type of research is an explanatory survey, while the technical data analysis is validity test, reliability test, descriptive statistics, Inductive Statistical Analysis (Inferential) with Multiple Regression. The results of the study inform that (1) Motivation has a positive and significant effect on employee performance at the Mangunjaya Health Center, Pangandaran Regency. This means that if motivation is increased, then employee performance at the Mangunjaya Health Center, Pangandaran Regency will also increase. (2) Training education has a positive and significant effect on employee performance at the Mangunjaya Health Center, Pangandaran Regency. This means that if training education is increased, then employee performance at the Mangunjaya Health Center, Pangandaran Regency will also increase. (3) Motivation and training education have a positive and significant effect on employee performance at the Mangunjaya Health Center, Pangandaran Regency. This means that if motivation and training education are increased, then employee performance at the Mangunjaya Health Center, Pangandaran Regency will also increase.

Sadananya District implements community-based tourism as an empowerment approach that involves and positions the community as an important actor in the context of a new development paradigm, namely sustainable development (Sustainable Development Paradigm). The purpose of community empowerment itself is basically to improve the knowledge, attitudes, and skills of each individual, so that they have the ability to work and strive independently in order to improve their quality of life. In addition, the purpose of empowerment is to increase the potential of the community to be able to improve the quality of life for all members of the community through self-help activities (Sutarto, 2007: 153). Primary data is obtained raw from the community and still requires further analysis. Qualitative research is to create systematic, factual and accurate observations regarding the facts or characteristics of a particular population or area. Based on the description of the research results and discussions that have been carried out, the researcher can draw conclusions, including development efforts in the Bendasari, Tanjungsari, and Gunungsari Tourism Villages which are carried out through: (a) Human resource development is carried out through training, discussions, and others. (b) Partnership with River Tubing, Taruna Karya, PLN, Resque, and parties engaged in tourism. (c) Village Government Activities, namely holding meetings, discussions, joint sports. (d) Promotion through social media, word of mouth, publications. (e) Festivals or competitions, namely bird singing competitions held at the Bukit Bubulak tourist attraction in Bendasari Village. (f) Fostering Community Organizations by inviting the community to participate in managing Tourism Villages. (e) Cooperation with Universities or colleges in Ciamis Regency and its surroundings.

Pelemgadung Village is located in Sragen Regency, Central Java, where the majority of the population makes their living as farmers. According to the results of situation analysis and data collection, it was found that low back pain is one of the conditions that often occurs in the village. Low back pain is a musculoskeletal disorder that arises due to a static body position while working, resulting in pain in the lower back. The aim of this activity is to increase farmers’ understanding and knowledge of reducing lower back pain. The method used was education about low back pain using leaflets as a health promotion medium, as well as distributing pre- and post- questionnaires to assess farmers’ knowledge about low back pain. The results of the questionnaire show an increase in farmers’ understanding, which can be seen from the number of participants with the highest scores. During the pre-test, 24 people achieved the highest score, while in the post-test, the number increased to 35 people. Based on the education that has been carried out, it can be concluded that there has been an increase in farmers’ understanding of low back pain and how to overcome this condition.

This study aims to analyze the role of the Department of Youth, Sports and Tourism (Diskopar) Dumai City in tourism development and to identify supporting and inhibiting factors affecting its implementation. The research uses a qualitative descriptive approach with data collected through interviews, observation, and documentation. Informants consisted of a tourism data and information officer at Diskopar Kota Dumai and a community tourism actor. The data were analyzed using an interactive model involving data reduction, data display, and conclusion drawing. The findings show that Diskopar Kota Dumai plays an active role based on three role indicators: institutional position, social expectations, and implementation. The institution is involved not only in policy formulation but also in maintenance, monitoring, training workshops, event organization, and management of public tourism spaces. Supporting factors include regional tourism potential, digital promotion, regulatory documents, and regional budget support. Inhibiting factors include suboptimal maintenance of tourist sites, illegal levies in unmanaged areas, and uneven information access due to limited network coverage. Overall, the role of the Dumai City Diskopar is functioning but still requires strengthening in supervision, facility management, and equitable promotion.

UMKM Terez Collection have experienced a downward sales trend and very drastically after the Covid-19 pandemic. The aim of the research is to determine the Terez Collection's marketing strategy and the obstacles faced in increasing its sales value. This type of qualitative descriptive research uses a purposive sampling method. Data collection methods are observation, interviews and literature study. Data analysis involves data collection, reduction, presentation, drawing conclusions and verification. The market segment being worked on is teenage women aged from teens to adults, lower middle class. Meanwhile positioning has not been carried out and understood well. The research results show that the product in consumer perception has good quality in its class, is varied and meets consumer wants. The pricing strategy is quite good and competitive. The promotional strategy is still conventional so that the distribution channel is still one channel, namely conventional. The location of production and management of UMKM in production centers is an added value. Distribution is carried out through wholesalers and retailers. The obstacle faced is that the owner does not understand digital marketing well, and has not taken advantage of opportunities through product innovation. Suggestions for local governments to facilitate and encourage the return of the Binong Jati knitting center, to help facilitate financing for product innovation and training. Terez Collection is advised to increase knowledge and carry out digital marketing as an effort to expand the market.

Stunting is a chronic nutritional problem caused by prolonged inadequate nutrient intake, leading to growth impairment in children aged 0-59 months. Complementary feeding, known as MPASI in Indonesian, refers to the introduction of solid foods and liquids to infants aged 6 to 24 months. In Indonesia, stunting is a significant health issue that cannot be ignored. According to the National Nutrition Status Survey (SSGI) data, the prevalence of stunting in Indonesia reached 21.6% in 2022, ranking fifth globally and second in Southeast Asia. Specifically, Jember Regency holds the first position in East Java, with a staggering rate of 34.9%. The occurrence of stunting in children can be influenced by inappropriate quality and timing of MPASI provision. One potential intervention to address the stunting problem in Jember Lor Subdistrict, Patrang District, Jember Regency, East Java Province, is to provide training on processed MPASI products, such as catfish nuggets. Catfish is a type of fish rich in protein and amino acids. Lysine, an amino acid found in catfish, can positively impact child growth, tissue repair, antibody production, and calcium absorption. The community engagement activities in this initiative utilize a mass communication approach through education and training sessions. The promotion of balanced nutritious food and training on local food processing, specifically catfish nuggets, aims to prevent and control stunting conditions in Jember Lor Subdistrict, Patrang District, Jember Regency, East Java Province.

Kurnia Ciptamoda Gemilang is an Indonesian retail company that was founded in 1998 and currently houses several brands, namely, Charles & Keith, Pedro, Pomelo, and EA7 Emporio Armani in more than 80 stores throughout Indonesia. The purpose of this research is to determine the role of Sales Associates and sales marketing strategies in selling Charles & Keith Tunjungan Plaza Surabaya products. Sales Associates are placed in a position to analyze the operational running of retail activities, both related to Sales and Selling Products, as well as inventory and will also be given the opportunity to interact directly with customers as a Fashion Advisor to be able to provide product information, answer questions and provide suggestions to customers . This research uses a descriptive qualitative approach with in-depth interviews with Sales Associates at the Charles & Keith store Tunjungan Plaza and also personal observations during their internship as a Sales Associate for Charles & Keith Tunjungan Plaza Surabaya. The research results show that the role of the Sales Associate is very crucial in providing a positive customer experience, understanding customer needs, providing accurate product information and also increasing customer transaction value. Apart from that, effective sales marketing strategies are also implemented to increase the level of product sales by using social media, one of which is Value Added Service (Chat Shop), which is a medium for communication, promotion and also online sales via WhatsApp between Sales Associates and customers.

The purpose of this research is to analyze the settlement of disputes over violations of civil servant discipline by the Kupang State Administrative Court. This research method is normative legal research. The location of this research was conducted at the Kupang State Administrative Court Office. The type of data used in this research is normative research, the data used is secondary data. Data collection techniques that will be carried out are through literature studies and also interviews with sources, namely judges.  Data processing techniques in this research conduct studies or analyses in a descriptive juridical and prescriptive juridical manner on legal materials. The result of this research is that the types of employment disputes examined, decided and resolved by PTUN Kupang are generally 2 (two) types, namely disputes due to disciplinary punishment and disputes due to rotation, mutation / promotion and / or filling positions. The subject of litigation specifically for employment disputes is an active and/or former civil servant acting as a plaintiff against a state administrative body or official. The state administrative decision being challenged or the object of the dispute is a decision relating to disciplinary punishment or rotation, transfer/promotion or filling a position against a Civil Servant. The procedure or process of examining civil service disputes at the PTUN is basically the same as examining state administrative disputes in general, namely through 3 (three) processes, namely, the Administrative Process, the Examination Process and the Trial Process, with an examination using a choice of procedural law, namely the Ordinary Procedure, Fast Procedure or Short Procedure.

PT Pos Indonesia is a State-Owned Enterprise (BUMN) which operates in the delivery services sector. One of the services businesses offer is sending letters and packages. Companies with this delivery service will really need a marketing strategy to attract customers who operate in the business world which aims to satisfy consumers and increase sales volume. The data collection method in preparing the Final Assignment is the method of observation, interviews and documentation studies with the analysis method in the form of qualitative analysis, namely a data analysis method without using statistical analysis. The first thing to do in a marketing strategy is to look at market needs first. Then determine the market segment to be targeted, namely the business market segment. By determining the business market segment, determining the target market determines the strategy for selecting the company. By choosing a target that suits the business market segment, the market position will automatically become the label for the business product itself in society. The marketing mix in a marketing strategy will automatically follow the flow of segmentation, targeting and positioning, this is because the product, place, price and promotion are determined according to the business market segment.

Marketing management strategy is a process that allows an organization or company to explore large market opportunities, increase sales, and achieve the desired level of profit. The importance of marketing management strategy also lies in its role as a vital tool in securing the company's position in business competition. The main goal of marketing is to carry out transactions, provide services, fulfill needs, and accommodate customer desires to ensure their satisfaction. The marketing function primarily involves product development. If there is a decline in the acceptance of products in circulation, additional steps in product development are needed to suit the dynamics of business development. In the context of the problems faced, the author focuses on two main problems: 1) how marketing management strategies can increase sales at the Sate Madura Cak Budi stall on Jalan Imam Bonjol and Cak Umar on Jalan Soekarno Hatta, 2) what factors support or hampering marketing management strategies in increasing sales at the two stalls. This research adopts qualitative research methods using observation, interviews and documentation as data collection techniques. The main objective is to provide a detailed and structured explanation about the implementation of sharia marketing management strategies to increase sales at the Sate Madura stalls Cak Budi and Cak Umar. These two stalls apply a sharia marketing approach using the 4P marketing mix concept (product, price, promotion, place). The main supporting factors for this strategy are strategic locations that are easily accessible to consumers and communication strategies aimed at attracting customers from outside the Metro City area. However, the main obstacle for the Sate Cak Budi and Cak Umar stalls is the fairly tight competitive situation in the Metro City area.  

PT WIKA Industri Manufaktur is a company operating in the automotive sector in Indonesia. The products sold by PT WIMA are the GESITS G1 and GESITS RAYA G electric motorbikes. The company must have an effective and efficient strategy in selling new electric motorbike products in Indonesia. This research aims to determine the implementation of marketing strategies carried out by PT WIMA. This research uses a qualitative approach by conducting interviews and collecting data from several parties involved in the PT WIMA marketing program. Through data collection using observation methods, it can be seen that the marketing strategy carried out by PT WIMA in marketing GESITS electric motorbikes is to use the Segmenting, Targeting, Positioning (STP) marketing strategy and also the 4P Marketing Mix strategy (Product, Price, Promotion, Place)  

This research was carried out based on data saying that Elzatta in the period from year to year experienced an increase in percentage as the brand with the best quality, it's just that in 2019 it experienced a slight decrease in numbers, this might have been due to the Covid-19 pandemic that hit the Indonesian nation at that time and of course slightly affected the brand process at Elzatta. Thus, based on the results of the initial observations and analysis above, which found a uniqueness in Elzatta using a sharia marketing strategy for their products, the researcher was compelled to describe this phenomenon, namely related to the Islamic marketing strategy implemented by the Elzatta store so that it continues to exist in the face of real world business competition This research uses a type of qualitative research by using data collection methods in the form of observations, interviews, and documentation. The technique of analyzing the data is by filtering the data, presenting the data, and cross-checking the data. While testing the validity of the data is done using triangulation techniques. The results of this study found that: 1. Elzatta's product sharia marketing strategy was carried out with three main strategies, namely: (1) Market segmentation; (2) Targeting and Positioning; and (3) combination strategy which includes: strategy in maintaining the product; price range strategy; strategy in choosing a point of sale; strategy in the field of product promotion; strategy in HR management; strategy in the easy shopping process; strategy in the marketing process through social media. 2. Supporting factors for the sharia marketing strategy for Elzatta products are due to several factors, namely: Maintaining service quality; Understanding customer needs and company needs through SWOT analysis; Neat employee appearance; Responsiveness in helping customers online/offline; Providing supplies/training to employees/SPG; Sensitivity to the development of global business competition. 3. The inhibiting factors for Elzatta's sharia marketing strategy are internal and external factors. Internal reasons, including: capital, promotion constraints in the field. Meanwhile, these external factors include: price competition and the promotion strategy of Elzatta Jambi's competitors.