Publication Search

Female Indonesian Migrant Workers in carrying out their work overseas certainly experience various problems and obstacles, unmarried and married female PMIs have an effort to solve their problems. This research uses a qualitative method with a phenomenological approach. The aim of this research is to find out what strategies Indonesian migrant workers have to defend themselves and recover from what is experienced by both unmarried and married migrant workers. The theory used is rational choice theory from James Coleman. The results of this research are that female Indonesian migrant workers have different strategies between unmarried and married female migrant workers in defending themselves and solving problems to get back on their feet, they have the choice to take action in accordance with what they experience, basically that Individual actions lead to a goal and that goal is an action determined by values ​​and preferences (choices)   Pekerja Migran Indonesia perempuan dalam melakukan pekerjaannya di perantauan tentu mengalami berbagai masalah dan hambatan, PMI Perempuan yang belum menikah dan sudah menikah memiliki suatu usaha dalam menyelesaikan masalahnya. Penelitian ini menggunakan metode kualitatitf dengan pendekatan fenomenologi. Tujuan dari penelitian ini adalah untuk mengetahui seperti apa strategi Pekerja migran Indonesia untuk mempertahankan diri dan bangkit kembali dari apa yang di alami baik pekerja migran yang belum menikah maupun sudah menikah. Teori yang digunakan adalah teori pilihan rasional dari James Coleman. Hasil dari penelitian ini yaitu pekerja migran Indonesia perempuan memiliki strategi yang berbeda antara PMI Perempuan yang belum menikah dan yang sudah menikah dalam mempertahankan diri dan menyelesaikan masalah untuk bangkit kembali, mereka memiliki pilihan untuk melakukan tindakan yang sesuai dengan apa yang di alami, pada dasarnya bahwa tindakan perseorangan mengarah pada suatu tujuan dan tujuan tersebut adalah tindakan yang ditentukan oleh nilai dan preferensi ( pilihan ).    

E-commerce is the main driver of the digital economy in Indonesia at 77%. The 2020-2022 Covid-19 pandemic is increasingly encouraging changes in consumer behavior from direct stores to online. This research was carried out to determine the comparison of offline and online Meccanism fashion sales as an effort to attract consumers. The method is descriptive statistics and the Run Wald Wolfowitz comparison test. The result is that there are significant differences in fashion Meccanism's online and offline sales methods as an effort to attract consumers. Average offline sales are greater than online sales. This means that consumer preferences prefer offline purchases compared to online for fashion Meccanism. However, both methods are equally important to attract consumers. Suggestions for business actors to implement a mix of offline and online sales strategies as an effort to attract consumers and increase sales. The way to do this is by understanding consumer behavior online and offline in shopping.  

This study conducts a thorough examination of the factors influencing consumer purchasing interest in the snack market, utilizing Mr. Fathoni Jr's Gajahan Leker as a case study. The research focuses on the analysis of the impact of price, flavor choices, and location on consumer purchasing preferences within the context of Leker products.By gathering data through surveys conducted using questionnaires and statistical analysis, the research discovers that the price of Mr. Fathoni Jr's Gajahan Leker plays a significant role in shaping consumer purchasing interest. Additionally, the various flavor choices offered by this brand also have a positive impact on purchasing preferences.The strategic placement and good accessibility of locations are proven to be key factors in attracting consumer purchasing interest. The success of Mr. Fathoni Jr's Gajahan Leker in leveraging strategically located sites to reach their target market contributes significantly to consumer purchasing interest.This study provides profound insights for business owners, marketers, and strategic decision-makers in the snack industry. By understanding the complex interactions between price, flavor choices, and location, Mr. Fathoni Jr can devise more effective strategies to enhance consumer purchasing interest, strengthen their brand, and support long-term business growth.

Motorcycle sales in Indonesia increased by 1.24% in October 2023, reaching 516,293 units, despite experiencing an annual decline of 3.96%. Cumulative figures for January-October show a growth of 26.22%, reaching 5,237,976 units. The research focuses on the Honda Vario motorcycle, aiming to understand the influence of design, brand image, and transaction convenience on purchase decisions. A quantitative research method was employed through surveys and questionnaires involving 93 consumers. Regression analysis indicates a positive relationship between product design, brand image, transaction convenience, and purchase decisions. The results highlight the importance of these factors in influencing consumer preferences for motorcycles, providing insights into market dynamics, and showcasing Honda's success in maintaining its dominance.

Indonesia's cement industry plays a pivotal role in economic and infrastructural development. PT Semen Indonesia (Persero) Tbk stands out as a leading company in this sector, boasting renowned brands like Semen Gresik, Semen Padang, and Semen Tonasa, producing various types of cement, including Pozzolan Portland Cement (PPC) and Ordinary Portland Cement (OPC). Competing with other major cement players like PT Indocement Tunggal Prakarsa Tbk and PT Holcim Indonesia Tbk, PT Semen Indonesia remains a significant force.This study aims to formulate marketing strategies focusing on maintaining the company's longstanding positive image and influencing consumer behavior towards purchasing its products. Key aspects explored include product quality, pricing, corporate image, customer service, innovation, sustainability, promotion, and socio-cultural factors. Understanding consumer behavior is vital, considering their interest in cement products with a strong brand image, factoring in aspects such as quality, pricing, corporate image, customer service, innovation, sustainability, promotion, and socio-cultural elements. Research findings are expected to provide in-depth insights into PT Semen Indonesia's ability to comprehend and respond to consumer preferences effectively. This understanding will serve as a foundation for formulating smarter and more relevant marketing strategies, aiding the company in maintaining and increasing market share, while reinforcing its image as a leading provider of building solutions in Indonesia. in Indonesia.

In this study, the complexity of motivational factors is closely related to the context of organizational culture, team dynamics, and perceptions of rewards and recognition of individual contributions. Participation in decision-making, opportunities for career development, and interpersonal relationships at work also emerged as important elements in motivating employees. The qualitative analysis highlighted that there is no one-size-fits-all approach to understanding work motivation in this environment. However, the need for recognition of achievement, a sense of involvement in the work process, and support from superiors and coworkers have a significant impact on individuals' motivation levels. This study provides an in-depth understanding of what influences work motivation at the Office of Industry and Trade of North Sumatra Province. The implications of this study emphasize the importance of a sensitive approach to individual needs and preferences in designing effective motivation strategies to improve productivity.

Technological developments have had a huge impact on the banking system, one example of the impact of developments is increasingly modern payment systems such as mobile banking. Bank NTT is one of the banks that provides mobile banking services called B'pung mobile. This research aims to determine consumer preferences for mobile banking services at Bank NTT. This research uses a qualitative descriptive approach, by conducting structured interviews with informants and NTT bank customers. The research results show that consumer preferences for mobile banking services at NTT banks continue to experience positive developments in line with technological advances and changes in user behavior, ease of access, transaction security, feature and functional innovations are getting better. However, in its implementation there are several problems, namely a weak internet connection, no fingerprint feature and also a top up feature that is difficult to access.

Reading is one of the elements of language skills that are at the third level, after listening and speaking skills. Along with the times, the development of reading materials published so that people, especially students, have a varied and not monotonous reading reference. This research uses descriptive quantitative method with survey type. Data collection methods in this study using questionnaires, observations and interviews. The data subjects in this study were Indonesian Language and Literature Education (PBSI) students. This research was conducted at the Faculty of Tarbiyah Science (FITK) UIN Jakarta. This study aims to reveal the phenomenon of Indonesian Language and Literature Education Students of the Faculty of Tarbiyah Sciences (FITK) UIN Jakarta in their interest in reading popular scientific works. The results of this study indicate that factors such as atmosphere, time, and the presence of interesting readings affect students' reading interest, and further understanding of reading preferences and habits can provide additional insights regarding the influence of popular scientific reading skills on the reading interest of PBSI UIN Jakarta 3rd semester students.

Purchasing decisions are a crucial stage in the marketing process that is influenced by a number of factors. brand image (product image), lifestyle, and location have become important aspects that play a significant role in shaping consumer preferences Badag Ice Tea in Pandeglang will provide deep insight into how these elements interact with each other and contribute to consumer purchasing decisions. This type of research is quantitative with the aim of tracking the impact between independent factors (autonomous variables) and reliant variables (subordinate variables). the research place is Es Teh Badag Pandeglang. the research time was conducted for approximately 3 months from November 2023 to January 2024.The results of this study indicate that the f test of brand image, lifestyle and location simultaneously and significantly affects the purchasing decision of badag ice tea in pandeglang. The t test results show that brand image, lifestyle and location have a positive and significant influence on purchasing decisions for badag ice tea in pandeglang. The R2 value of 0.609 or 60.9% means that the brand image, lifestyle and area factors have an impact of 60.9% on purchasing decisions, the excess 39.1% is influenced by factors outside the focus such as value, progress and service quality.

This research aims to design an effective social media content strategy to promote Kecubung Valley Agro Tourism. Agro-tourism is increasingly popular as a recreational destination, and social media has become a crucial platform for introducing and promoting tourism destinations. The study involved an in-depth analysis of agrotourism characteristics and target audience preferences. Through a content design approach that focuses on visuals, narrative and interaction, this research seeks to create an interesting experience for social media users. The research methodology includes surveys, interviews and analysis of social media data related to similar destinations. The results are expected to provide insight into user preferences, social media content trends, and the best strategies to increase the visibility of Lembah Agro Tourism. This research contributes to a practical understanding of how to design social media content that can increase user attraction and interaction, thereby advancing the promotion and marketing of agro-tourism destinations.

This research aims to analyze the learning styles of 11th-grade students in Class MP 2 at SMK N 1 Bangli in the context of learning English. The findings indicate that the majority of students have a preference for kinesthetic learning style, followed by auditory and visual learning styles. Despite the dominance of the kinesthetic learning style, some students also show tendencies towards auditory and visual learning styles. Meanwhile, the research identifies several learning difficulties faced by students, such as a lack of motivation, basic English language proficiency, and limited school resources. To address these challenges, teachers and schools are advised to create an environment that supports students' learning motivation, pay special attention to mastering basic English language skills, and enhance students' access to quality learning resources, including the use of technology such as utilizing smartphones for learning activities. Learning Styles, English Language Learning, Analysis of Students' Learning Styles

Investing in economic development is an important aspect because investment is one of the driving forces in the process of strengthening a country's economy. Several countries have made efforts to increase investment within the framework of their economic policies, as one way to encourage the process of strengthening the economy (Jati, 2012). Over the last decade, investment has not only become an important need for a country to advance its economic development but is also the most important means of developing industry. The research method used in this journal is qualitative. This research uses a qualitative approach to understand the factors influencing traditional markets and their impact on society and the economy. In this research, the author uses descriptive analysis to explain the conditions of traditional markets and the impact of changes in consumer preferences and the shift in people's shopping places to modern shopping centers. Indonesia has decided to become a member of both regional and world trade, such as: GATT (General Agreement on Tariffs and Trade), AFTA (Asean Free Trade Area), APEC (Asia-Pacific Economic Cooperation) and WTO (Word Trade Organization). Indonesia has become a member of regional and world trade, so at the same time, Indonesia has become part of the global community and trade liberalization. Basically, liberalization creates an era of global trade that is free of borders, protection and barriers. This also increases trade competition between economic actors. The challenges of traditional markets in facing the impact of globalization and trade liberalization are characterized by the flow of investment into Indonesia from one most profitable region to another in all investment sectors. This phenomenon makes capital investment or investment a demand to meet the needs of a country, company and society, for example by investing in the modern retail industry (modern markets), such as: supermarkets, hypermarkets, minimarkets.

In the rapidly evolving era of digitalization, the roles of halal certification and digital marketing strategies are increasingly influencing consumer behavior and their demands for products and services. This article aims to unveil the pivotal roles of halal certification and digital marketing strategies in shaping consumer preferences in the digitalization era. Halal certification has become a crucial factor in meeting the needs of consumers who are becoming more conscious of religious and health aspects in their products and services. On the other hand, changes in technology and consumer behavior have opened new doors for digital marketing, especially through online platforms and social media. This article dissects how halal certification impacts consumer purchasing decisions in the digital environment and how digital marketing strategies can be employed to enhance awareness and understanding of halal products. By analyzing the impact of the combination of these two factors, this article provides deep insights into how the roles and interactions between halal certification and digital marketing strategies affect consumer demands in the current digitalization era. The findings of this research have significant implications for companies aiming to meet the diverse and discerning demands of consumers. With a better understanding of how halal certification and digital marketing can work together, companies can design more effective strategies to reach and retain consumer preferences in a competitive and ever-changing business environment.  

Carpal tunnel syndrome (CTS) is a condition that causes pain, tingling and weakness in the hand due to compression of the median nerve in the wrist. Treatment of CTS is based on two main approaches, namely steroid injection therapy and endoscopic surgical decompression therapy. Steroid injection therapy provides greater temporary pain relief, but the benefits are not permanent. At the same time, surgical decompression treatment with endoscopy is a definitive treatment that is more effective in the long term and has a lower therapeutic failure rate than steroid injection treatment. This literature research explores various scientific studies and related literature that have been conducted in recent decades to understand the effectiveness and relative superiority of these two treatment methods. This review covers clinical aspects, such as the rate of pain recovery, recovery of hand function, as well as the impact on the patient's quality of life. The results of this literature review indicate that both treatment methods have their respective advantages and disadvantages. Steroid injection therapy can provide rapid and minimally invasive symptom relief, while endoscopic surgical decompression therapy tends to provide more lasting and complete improvement. Factors such as symptom severity, patient preference, and medical recommendations may influence the choice between these two methods.

The research delves into the historical background of Islam in Thailand, shedding light on the cultural and economic interactions between the Muslim minority and the broader Thai society. Special attention is given to the emergence and development of Islamic financial institutions within this context, investigating their growth, challenges, and contributions to the overall financial sector. Methodologically, a combination of qualitative and quantitative approaches is employed to gather data on the financial habits of the Thai Muslim population and the performance of Islamic financial institutions. Interviews, surveys, and financial data analysis are utilized to gain insights into the preferences, challenges, and opportunities faced by both the Muslim community and Islamic financial institutions. The findings of this study contribute to the understanding of how Islamic finance is adapted and practiced in a non-Muslim majority country. It also explores the potential impact of Islamic financial institutions on economic development and financial inclusion for the Thai Muslim population. The research not only adds to the academic discourse on Islamic finance but also provides practical insights for policymakers and financial institutions looking to enhance financial services for diverse communities within a pluralistic society.

Purpose − In the ever-evolving digital era, the paradigm of employee compensation and rewards is also undergoing a fundamental transformation. Digital Compensation and Rewards concepts have emerged as a response to these changes, with a focus on building adaptive performance systems, innovative bonus approaches, and flexibility in employee rewards. Overall, the Digital Compensation and Rewards paradigm brings modern concepts to human resource management. In the digital era, employee compensation and reward systems are experiencing fundamental changes. The use of technology allows for more efficient implementation of performance-based systems. Findings- The results of the literature review show that technology has a significant positive impact on the employee recruitment stage. Apart from that, the implementation of digital compensation and rewards is also an integral part of employee performance. Design/methodology/approach- By using data-based performance assessments with digital platforms, companies can collect and analyze employee performance data in more detail. This allows for more objective and accurate assessments, as well as providing opportunities for appropriate recognition of individual contributions. Practical implications- Involves improving the recruitment process through the use of digital technology and social media, adjusting the compensation system to include digital performance bonuses and application-based incentives, flexibility in providing rewards tailored to individual preferences, the use of data and analysis to measure employee performance accurately, as well as development of HR skills in integrating digital technology in human resource management. By paying attention to these practical implications, companies can improve their human resource management strategies to face the challenges and opportunities in the digital era, which can support organizational growth and success. Originality/value- This research presents an innovative view of how organizations can use digital technology and more flexible bonus systems to increase employee motivation and productivity. With a focus on the digital era, this paper provides insight into the importance of adapting to technological changes in human resource management. The value of this paper is that it provides practical guidance for companies seeking to improve their human resource management strategies to optimize employee performance and rewards in the ever-changing digital era.

Marketing activities have experienced a fairly rapid development along with development of information technology. In today's all-digital era, digital marketing formed a new strategy that is very important in the marketing of a company, especially for businesses such as online stores that allow buying and selling at once. Current company competing in developing their marketing strategies in achieving and retain customers. The virtual world is getting closer to everyday life we, making the era of digitalization we cannot avoid. The customer is currently in commit Interaction with the company is carried out by utilizing social media and applications growing rapidly. This can be caused by various factors that go wrong only environmental factor. So the author makes an activity that can help these problems by holding socialization of the Role of Digital Marketing for MSMEs in this era digitization. The method of implementing community service activities is by doing an approach in the form of socialization and useful training to add insight/education to the community so that the knowledge gained can be applied in activities MSMEs. There are three stages of implementation, namely the planning stage in the stage planning, students collect data first through surveys and interviews regarding MSMEs in Segaran Village along with the behavior of MSMEs in the Village the. Every student who takes part in the community service activity program show the attitude of responsibility as an executor, it is shown by every student on time while carrying out each task. Good communication has been shown every students during discussions and evaluations after community activities. Student always conduct an evaluation to improve an activity that has been carried out to achieve more optimal activities. In the era of digital technology has changed the human way of life communicate, act, and make decisions. Marketing activities were not separated from influence of digital technology. The term digital-based marketing has evolved from Initially marketing activities for goods and services using digital channels to broader understanding, namely the process of acquiring consumers, building preferences consumers, promote brands, maintain consumers, and increase sales.

Kue keranjang or commonly called Nian Gao is a seasonal cake during Chinese New Year celebrations. Kue Keranjang is a typical Chinese New Year food, its color is brown,  made from glutinous rice flour, water and sugar, and has a chewy and sticky texture. This study aims to determine the organoleptic properties of kue keranjang with the addition of beetroot puree and various raisin fillings including color, flavor, texture, taste, overall product preference level, chemical properties, and production raw material costs so that it can be an alternative business object.This research is a descriptive research. The amount of addition of beetroot puree is 100 grams, and 25 grams of raisins which are formed into 2 layers. Layer 1 added beetroot puree and Layer 2 added raisin filling variations. The data collection method used the observation method through organoleptic tests with a total of 30 panelists and chemical properties tests included protein, carbohydrates, fat, ash, fiber, anthocyanins and antioxidants. Organoleptic test data which includes color, flavor, taste, texture, overall preference level of the product were analyzed using quantitative descriptive with percentage.The results of research on kue keranjang with the addition of beetroot puree and various raisin fillings showed 1) Organoleptic properties of dark red color, it has distinctive flavor of kue keranjang, raisin flavor and no beetroot flavor, sweet, savory taste, raisin taste, and no beetroot taste. The texture is chewy, not mushy, and has a raisin taste and level of preference with liking criteria, 2) Chemical properties per 100 gr show carbohydrates 48.05%, protein 11.60%, fat 9.86%, moisture content 29.10%, ash 1.38%, fiber 1.40%, anthocyanins 21.88 mg, and antioxidants 86.50 mg, 3) The cost of raw materials is known to be IDR 26,900/100 gr.

Wedang uwuh spiced nastar made from mocaf is a dry cake made from mocaf flour, eggs, powdered sugar, butter, cornstarch, and wedang uwuh spice powder. This experiment aims to determine, 1) the hedonic quality of wedang uwuh spiced nastar made from mocaf; 2) knowing the nutritional value, include color, shape, aroma, taste, texture, and overall level of preference; 3) the selling price of the wedang uwuh spiced nastar made from mocaf. This experiment was carried out 4 times to find out the best formula for the wedang uwuh spiced nastar based on mocaf according to the criteria. Based on the experimental results of the wedang uwuh spiced nastar are 1) the product of the wedang uwuh spiced nastar had the criteria, namely: light brown in color, yellowish top, hemispherical in shape, smells of spices, has a sweet taste, tastes of spices, has a fine crumb texture; 2) the nutritional content of wedang uwuh spiced nastar made from mocaf per 100 grams were carbohydrates 61.18%, protein 9.16%, fat 5.62%, water content 21.05%, calories 314.5 kcal, antioxidants 96 .81 mg, and a shelf life of 28.5 days band on microbial growth method at a certain time using a temperature of 28oC; 3) the selling price of wedang uwuh spiced nastar made from mocaf is was IDR 24,437 / 250 grams.

Instant red dragon fruit puree rice is a processed product of seasoned rice added with red dragon fruit puree and then dried. This study aims to determine 1) the effect of adding red dragon fruit puree 2) the interaction effect of the two on organoleptic properties including color, shape, aroma, level of preference for raw instant rice red dragon fruit puree, as well as color, shape, aroma, taste, texture, and preference level of cooked instant rice seasoned with red dragon fruit puree 3) the best product red dragon fruit puree instant rice 4) the chemical content of the best product includes protein, fat, carbohydrates, water and beta-carotene 5) the selling price of the best red dragon fruit puree instant rice. This type of research is an experiment. The independent variable was the addition of red dragon fruit puree (40g, 50g and 60g). Data collection used the observation method through organoleptic tests obtained from 10 trained panelists with instruments in the form of observation sheets in the form of a check list. Data analysis used single analysis of variance (anava) and Duncan's further test with SPSS 17.0. The best product based on organoleptic tests in chemical tests and selling prices using conventional methods. The results showed 1) the addition of red dragon fruit puree had a significant effect on color and the level of preference with (sig: 0.000) instant rice puree raw red dragon fruit and instant rice puree red dragon fruit cooked. 2) Instant red dragon fruit puree rice has no effect on shape, aroma and cooked red dragon fruit puree instant rice has no effect on shape, aroma, taste and texture. 3) the best product is the addition of 50% red dragon fruit puree 4) the content of raw instant rice is higher than the content of cooked instant rice, namely the protein content of raw instant rice is 9.52% and cooked instant rice is 6.90%, the fat content of rice raw instant 4.51% cooked instant rice 3.68%, carbohydrate content of raw instant rice 71.90% and cooked instant rice 52.50%, water content of raw instant rice 12.50% and cooked instant rice 33.10%, and the beta-carotene content of raw instant rice is 56.55%/mg and cooked instant rice is 41.80%/mg. 5) the selling price of instant yellow rice is Rp. 3.726  weight 100 g.