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Community service activities are carried out in two locations of Micro, Small and Medium Enterprises (MSMEs), namely Slanden Banjaroyo Chocolate Cocoa Park and Bas and Reng Wonosobo Buffet. This activity aims to examine the use of digital marketing to increase sales. In the era of digitalization, Micro, Small and Medium Enterprises (MSMEs) must adapt to changes in consumer behavior who are more likely to use digital platforms. In reality, MSME actors focus more on business income, but less on the use of digital marketing in expanding public reach. Chocolate Cocoa Park and Bas and Reng Buffet face obstacles in product marketing and the lack of product brand identity. In this community service activity, the author supports MSME actors to increase promotional activities through social media and the creation of logos and brochures on the Canva application. The results achieved after this activity was carried out was an increase in the understanding of business actors in applying digital media to market products and business actors already have a product brand identity.

This research focuses on evaluating the Combox web application, a digital tool designed to help Food and Beverage (F&B) business owners strengthen their online presence. The analysis was carried out through Black Box Testing, specifically using the Equivalence Partitioning method, to assess core functionalities like login, logout, product management, and pagination. The findings reveal that while most features function as intended, there are issues with product addition and editing, as well as pagination when no data is available. These results highlight areas that need refinement to improve the application’s reliability and user experience. In summary, this research supports the advancement of a digital platform that enables F&B businesses to harness technology effectively in today’s competitive landscape.

This research is conducted with the aim of analyzing the impact of mixed marriages between Indonesian citizens and foreign nationals according to the provisions of regulations No. 1 of 1974 concerning Marriage and No. 12 of 2006 concerning the Citizenship of the Republic of Indonesia, from the perspective of International Private Law (IPL). Employing normative research methods, this study utilizes legal materials in its examination. The collection of materials involves literature studies.Based on the research, in marriages involving individuals with different citizenships, the applicable laws for them also differ. The Marriage Law does not explicitly regulate the legal consequences arising from mixed marriages. The provisions governing its legal consequences state that the status of children from mixed marriages is regulated according to the acquired citizenship, determining the applicable law.Through the above regulations, certainty is still provided in the protection for women marrying foreign nationals and the children resulting from mixed marriages.

Batik is a work of art that has unique cultural values. The existence of batik can be found at any time in all corners of the city of Pekalongan. Meanwhile, batik production and trading activities are active throughout the day, even late at night. The pulse of people's lives, which is never separated from batik, has given Pekalongan the image of a "batik city". This is quite relevant considering that the people of Pekalongan city cannot be separated from batik, batik has become the economic lifeblood of the people of Pekalongan. Pekalongan batik production is not only sold in the local market but has reached and penetrated the international market. As competition in the international batik industry has arrived, it is fitting for Pekalongan batik to receive legal protection. The legal protection in question is about intellectual property rights, one of which is related to the use of trademark rights. There are two problems in this research, namely how to obtain legal protection for brand rights, logos, batik motifs and models in Pekalongan and how to report criminal acts of misuse or counterfeiting batik logos/brands that have been registered with Intellectual Property Rights. This research was conducted using a normative juridical research model or a normative legal research method. The normative juridical research method is a library-based legal research method. In this research, research will be carried out by analyzing the problems being discussed relating to the regulations on Intellectual Property Rights, specifically Brand Rights. Then the author connects it with legal protection of brand rights for the Batik industry in Pekalongan. Research results Legal protection for copyright of batik motifs generally exists in the 2002 UUHC, as regulated in Article 12 letter i. Based on developments in the 1987 UUHC and 1997 UUHC, batik art that receives copyright protection is non-traditional batik art with the consideration that traditional batik art has become common property (public domain). In the 2002 Copyright Law, both traditional and contemporary batik receive protection. Legal protection for batik motif copyright is obtained automatically without registration. Copyright registration for Pekalongan batik motifs is still rarely done. UUHC 2002 basically protects the artistic work of batik craftsmen without having to register. This creates several problems, namely, new motifs created by batik craftsmen in Pekalongan are marketed, and within three months the printed batik will come out. Regarding this problem, the Pekalongan City and Regency Department of Industry and Trade has not yet taken action because basically most batik motifs in Pekalongan have not been copyrighted. If people want to protest and demand it, it will also cost a lot of money, even though most craftsmen in Pekalongan have little capital. The level of awareness and understanding of the public, especially small and medium industrial entrepreneurs, regarding copyright is still low, so this condition becomes even worse due to the lack of ability to access information, as well as understanding of relevant agency officials regarding the importance of copyright. Keywords: Brand Rights, Legal Protection, Pekalongan Batik

In the "Jakarta 101" advertising campaign, there are three local tourist locations in Jakarta that are rarely visited and hidden gems that we want to highlight, namely Difabis Kopi, Museum di Tengah Kebun, and Gang Hijau Cemara. In the process of creating this campaign, the Art Director has a central role. pre-production to post-production stages. The Art Director is responsible for designing the initial concept in the form of a visual concept, creating a logo, and executing the concept. The main objective of this advertising campaign is to introduce the unique side and hidden advantages of local tourist attractions in Jakarta , and also produce a campaign that is effective when viewed visually and in reading this journal, while presenting an innovative approach for those interested in opening a highly creative business both within and outside the city. The reasons behind the creator's initiative in creating the advertising campaign " Jakarta 101" is to spread awareness that amidst the hustle and bustle of the metropolitan city, there are unique locations such as coffee shops that empower individuals with disabilities, interactive museums with guides who discuss the meaning behind each historical artifact, as well as educational places that emphasize the importance of environmental awareness and recycling practices. This advertising campaign aims to increase tourists' interest in visiting local tourist attractions in Jakarta that are rarely visited and hidden gems in Jakarta.

The development of science and technology continues to grow very rapidly, meanwhile applications in the field of information technology have a major impact in various areas of life, one of which is in the creative industries such as advertising, billboards, graphic design, fashion and digital image processing. At this time graphic design skills are needed in various fields, to support business and organizational needs. On this occasion, we presenters from Universitas Potensi Utama use the CorelDraw application facility to create a Logo. The software used in this training is vector-based. So that the final results obtained are of better quality when enlarged / zoomed. So that the output target of this activity is that participants can implement graphic design both within the school environment in the form of making wall magazines or other announcements and can be implemented in the world of work related to graphic design. This activity aims to improve the knowledge and skills of students in improving the quality of their ability to create attractive graphic designs so that participants can compete to meet the demand for job opportunities and also towards entrepreneurship. The materials given to participants include creating and completing logo designs for business or organizational needs.

This Community Service aims to provide assistance to the people of Karangtawar Village, especially farmers, by providing training in digital marketing, packaging and branding of existing agricultural products. The method used is Participatory Action Research (PAR) where in our actions we involve the community so that solutions to existing problems can be identified. The results of Community Service are Digital Marketing training in the form of: Creating Social Media Facebook, Instagram and e-Commerce Platforms such as Shopee, Lazada. Packaging takes the form of: product packaging that is more attractive than before in order to increase sales results and people's income. Branding takes the form of: creating a brand logo for agricultural products using the CANVA application to be implemented in Karangtawar Village, Laren District, Lamongan Regency.

This research aims to improve effective digital marketing strategies. In addition, digital marketing provides the necessary training and guidance, so that digital marketing can improve MSME products.  This research uses a community service method with assistance and training that ends with an evaluation of effectiveness.  The results of this study indicate that the use of digital marketing can increase market reach for products owned by MSMEs in Sambongsari Village. Training and guidance to help MSMEs by implementing digital marketing strategies begins with attractive product photos, logo creation, map creation, social media marketing, search engine optimization (SEO) and content marketing. An increase in sales after implementing the strategies taught will continue to be reported. The application of digital marketing has proven effective in improving MSMEs in Sambongsari Village. The community service work program called Programmed Independent Initiative Real Work Lecture (KKN MIT-18) Posko 26 UIN Walisongo Semarang provides benefits to MSMEs, because it facilitates understanding and application of digital marketing. Some things that MSME players should continue to learn such as changing MSME strategies and seeing the impact of long-term digital marketing implementation

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy, particularly through their contributions to the formation of Gross Domestic Product (GDP) and employment absorption. MSMEs are also recognized for their strong economic resilience, making them a key pillar of national financial and economic stability. Acknowledging this significance, through the Student Community Service Program (KKM), Group 36 conducted training and mentoring for MSME actors in Bulakan Village over a two-month period. This initiative aimed to enhance the understanding of MSME actors regarding the critical impact of branding, packaging design, and product innovation on marketing strategies. The outcomes of this activity include the creation of distinctive product branding and logos, as well as innovations that have the potential to improve the quality of MSME products.

This project carries a unique branding identity called Australian Living of Malang, which reflects the theme of Australian design and architecture, offering a comfortable and quality living experience. In an effort to strengthen its brand identity, PT Graha Bukit Utama realizes the importance of implementing consistent brand guidelines. Currently, the company faces challenges in terms of the use of logos and other branding elements that are inconsistent across various promotional platforms, both online and offline. This inconsistency has an impact on the trust of potential customers and reduces the impression of professionalism that should be presented by the brand. Therefore, the creation and implementation of brand guidelines is a crucial step that needs to be taken to overcome this problem. This project is planned to last for three months, starting from March 2024 to May 2024. During this period, this project is carried out in collaboration with the company to compile comprehensive brand guidelines. This design process will include several stages, starting from collecting relevant data, compiling the brand guidelines document itself, and socializing all stakeholders regarding the significance of having and implementing brand guidelines. Furthermore, an evaluation will be carried out to ensure that the company can implement the brand guidelines that have been designed properly. During the project implementation, it successfully carried out activities optimally and even exceeded the achievement of the KPI that had been set. This can be proven through the formation of brand guidelines that are compiled in print media format and soft files, which are ready to be used by the company in various marketing activities

Pengabdian terhadap masyarakat ini bertujuan untuk melakukan digitalisasi UMKM “Kedai Neng Wati” melalui rebranding logo dan peningkatan pemasaran online. Kegiatan melibatkan pemilik usaha, Kelurahan Medokan Semampir, dan tim KKN kelompok 6. Metode yang digunakan adalah pendekatan partisipatif, meliputi survey dan wawancara, penyuluhan, pelatihan dan pendampingan. Hasil yang dicapai adalah terciptanya brand identity baru melalui rebranding logo, peningkatan kemampuan pengelolaan media sosial dan toko online, serta peningkatan penjualan produk secara daring. Dampak positifnya adalah meningkatnya daya saing UMKM “Kedai Neng Wati” di era digital. Kegiatan ini memberikan kontribusi bagi pemberdayaan ekonomi masyarakat melalui pengembangan UMKM yang lebih berdaya saing. Berdasarkan observasi dan wawancara, ditemukan permasalahan pada UMKM “Kedai Neng Wati”, yaitu : logo kurang menarik, kurangnya pemanfaatan media digital, dan terbatasnya pengetahuan pemilik dalam mengelola media digital. Upaya digitalisasi melalui rebranding logo dan peningkatan pemasaran online dilakukan untuk meningkatkan daya saing UMKM di era digital.

Digital Marketing is an effort for businesses to increase Brand Awareness, in the  class digital marketing activities are also needed to increase demand and expand market reach.The purpose of this study is to provide an understanding of digital marketing to MSMEs in Mojowangi village and re-branding logos to increase brand awareness.The method used is observation and direct research in the field where this study describes the problems faced by Mursi Collection as an MSME actor with the Batik Ecoprint industry, namely the lack of brand visibility in front of the market so that it has an impact on operations by making logos, e-catalogues and Instagram accounts can increase brand awarenes.

Most children are very unenthusiastic about learning mathematics. This service is carried out so that the children of the GMIT Logos Kilakawa Congregation are motivated so that the children are more enthusiastic in learning mathematics so that they are no longer afraid of mathematics and they don't even experience difficulties. The methods used are tutoring and playing. The result of this activity is that the children are very enthusiastic and want to learn more about mathematics.

The coffee shop population continuing to grow in Indonesia, competition is becoming increasingly fierce in creating coffee shop brands, coffee shop business owners will increasingly compete for customers in order to survive amidst the proliferation of coffee shops, especially in the Tangerang area. The presence of a visual identity can be the key for a brand to create a significant impact, including in terms of differentiating itself and providing uniqueness compared to its competitors. Proko Coffee is a coffee shop that was founded in 2020, precisely June 1 2020 and was founded by Maredo Gustam. This coffee shop located in Tangerang does not yet have a visual identity that is identified and well presented, especially in the logo and promotional media, and does not yet have brand guidelines. consistent. So, with this final assignment the aim is to redesign the Proko Coffee logo and promotional media to strengthen the brand identity so that it can develop amidst the rapid growth of coffee shops in Indonesia. Based on this problem, the author redesigned the logo and promotional media owned by Proko Coffee Shop from Tangerang using a qualitative approach, namely by distributing a survey questionnaire containing several questions regarding the visual identity and logo of Proko Coffee to people who spend a lot of time in coffee shops. as well as directly interviewing related parties. As a result, this final project uses Graphic Standard Manual (GSM) which will be applied to supporting media properly and consistently.

The community service program aims to improve branding capabilities in Micro, Small and Medium Enterprises (MSMEs). In the digital era, MSMEs face big challenges in marketing their products effectively. For this reason, this program is designed to provide comprehensive training and assistance in building a strong brand and an effective digital marketing strategy. Athakiela Kitchen, as one of the MSMEs in Wiyung District, has not yet carried out branding for its business. The focus of this service is to help Kitchen Athakiela MSMEs implement good branding using digital marketing. The service method used is through counseling and training on branding and digital marketing. The results obtained from this service were the creation of the Athakiela Kitchen branding by creating an MSME logo, product labels, banners and product photos. Athakiela Kitchen can also market its products through the Instagram account that has been created.

For grocery stores in the Genteng area of Surabaya, digital technology, particularly in branding and digital marketing, can address the challenges faced by micro, small, and medium businesses in promoting and showcasing their products to potential customers. These stores have significant potential due to Genteng's strategic location and dense population. However, a major obstacle is the lack of understanding of digital advertising strategies and nuances, which hampers the growth of grocery stores and their ability to compete with modern retail companies. Observations and discussions with grocery store owners revealed this issue, prompting researchers to develop a research methodology and analysis of the existing challenges. Solutions offered include logo improvements, support with design and management of social media accounts and content, creation and management of marketplace accounts, and providing insights on Instagram advertising to business owners. With these various solutions, it is anticipated that grocery store entrepreneurs can compete effectively and keep pace with the rapid advancements in technology.

This research examines the lobbying and negotiation strategies in building trust in Hydro Coco's sponsorship as an isotonic drink. The method used is descriptive qualitative with literature study approach. The findings showed that Hydro Coco implemented marketing strategies through proper segmentation, targeting, and positioning. The performance strategy was applied by sending creative proposals to the event organizers, while negotiations focused on unveiling the logo and product sections at the event. Hydro Coco also used various promotional tactics such as offering free samples, product bonuses, price discounts, personal selling, and direct marketing. This study concludes that effective lobbying and negotiation strategies can increase sponsorship trust and increase consumer loyalty to Hydro Coco products.

Kopiko's positive reputation as a global brand is a consideration for PT Mayora Indah Tbk in innovating its marketing by choosing a product placement strategy. Product placement is a form of brand placement, product packaging or certain logos that are integrated with the film plot. PT Mayora Indah Tbk chose to market Kopiko in Korean drama series considering that Korean dramas are currently popular and have many fans in the world. This research aims to analyze the use of Korean drama entertainment as a marketing strategy for local Kopiko products. The research was conducted using a descriptive qualitative approach. Data comes from search results in various official publications and relevant digital databases. The research results show that the product placement that appears in the drama is done by inserting advertisements naturally in an effort to touch the thoughts and feelings of the audience by clearly displaying the product, brand and logo of the Kopiko candy. Product placement in popular dramas accompanied by the attractiveness of the actresses involved can arouse curiosity in potential consumers to find out more about the product that appears. Kopiko's first appearance in the Korean drama entitled 'Vincenzo', followed by other Korean dramas, became a hot topic of conversation on social media. Indonesian people seem enthusiastic about the emergence of Indonesian brands and quite a few feel proud because local products appear in Korean dramas which have recently been in great demand by people from various parts of the world.

MSME traders in Mungkung Village consist of various businesses such as culinary, fashion, agribusiness and automotive. However, many of them do not understand technological advances, which hinder the economic development of local MSMEs. Some MSMEs do not have a logo or brand and only rely on local consumers. Life in Mungkung Village is still very traditional, Group 01 KKNT MBKM is aware of this backwardness and is trying to change it. Therefore, researchers intend to advance Mungkung village so that the village community is technologically literate. This research will focus on digitizing the marketing potential of Mungkung Village MSMEs through digital maps to increase their presence and accessibility. The author uses descriptive qualitative research methods with the concepts of digitalization and marketing. This concept is relevant to what the author is researching. The result of this research is that the author succeeded in increasing the potential of MSMEs in Mungkung village by creating a digital map of MSMEs which can be accessed via an online platform.  This program also supports SDGs goal point 8, which relates to decent work and economic growth, by empowering MSMEs.

In this modern era, it is demanding that business actors continue to increase innovation. With the main focus of rebranding on MSME businesses as a means of increasing brand awareness. This journal aims to determine and analyze the Rebranding Strategy for Product Packaging Labels for Peyek Bu Sunarsih Micro, Small and Medium Enterprises (MSMEs) in Jatirejo Village. Data collection techniques were carried out through direct observation and interviews with product business owners from the Micro, Small and Medium Enterprises (MSMEs) Warung Makan Mbok Sih owned by Mrs. Sunarsih in Jatirejo Village, Nganjuk. The results of the research show that MSME Peyek Bu Sunarsih implemented a packaging label rebranding strategy using stickers, banners and logos. This product rebranding activity is expected to increase sustainable brand awareness that is easily recognized and sticks in the minds of consumers so that it can influence purchasing decisions. The main obstacles faced by MSME players are limited management/business management and fear of taking risks. The results of this journal will later be useful as a reference for Micro, Small and Medium Enterprises (MSMEs) actors who have the same problems.