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Health tourism is an activity journey tour To get service Health. Yogyakarta is Wrong One province owns potency in the development of health tourism. this _ seen Yogyakarta recorded owner House Sick type A has 11 5 star hotels that provide spa and fitness. However moment this is health tourism yet Lots realized And Not yet developed in Yogyakarta. The objective of the study This is To know the components development of health tourism and know the strategy development of health tourism. Medical Tourism as part of Strategy Marketing House Sick in Tourism Area. An article in reviews, This is that explained Medical Tourism and strategy marketing hospital in Indonesia. House Sick as a business private use various strategy to attract more Lots patient or customers, like creating room therapy in a hybrid hotel (home-designed pain _ For comfort patient international ). House Sick also compose strategy marketing For direct patient And customer as well as identify three strategies the is with connect to patient potential through a visit to the country origin , employ intermediary journey medical And compiling 'medical check-up' packages for healthy people

Emerging global competition in the industry of health is possible for patients from the country more proceed On do journey to a country to develop by getting maintenance quality medical _ tall And with affordable prices. _  Medical Tourism as part of Strategy Marketing House Sick in the Tourism Area. Writing This explains Medical Tourism and strategy marketing hospital in Indonesia. Study  This aim is to analyze the readiness of House Sick, government, and travel agency tours in service tour medical. House Sick as a business private use various strategy For interesting more Lots patient or customers, like creating room therapy in a hybrid hotel (home-designed pain _ For comfort patient international ). House Sick Also compile strategy marketing For direct patient And customer as well as identify three strategies the is with connect to patient potential through a visit to the country origin, employ intermediary journey medical And compile 'medical check-up' package for person healthy.

The village is envisioned as a community-driven tourist destination, rooted in the cultural heritage and wisdom of its inhabitants, with the potential to serve as an engine for sustainable economic growth. Presently, the government is formulating a priority program aimed at instilling the principles of sustainable development within the tourism sector, with a specific emphasis on rural areas. These tourist villages are designed to serve as direct platforms for fostering community awareness about the tourism potential inherent in their surroundings, while also embodying the principles of Sapta Pesona within the local environment at tourist destinations. Moreover, they represent crucial partners for local governments, collaborating to realize and enhance tourism opportunities within their respective regions. Geographically, the Keranggan Ecotourism Village benefits from its proximity to the Cisadane river, located not far from the bustling city center of BSD. Blessed with natural beauty and conditions, alongside the livelihoods of numerous residents engaged in micro, small, and medium enterprises (MSMEs), particularly in producing a variety of chips, the village has become a hub of economic activity. This has led to the emergence of a multitude of MSME actors within sectors such as recreation, food, and homestay accommodations. Collaborative management initiatives, in tandem with several universities, have the potential to drive regional economic growth, while simultaneously preserving the environment and fostering prosperity among the local populace. Spanning across 20 hectares of land, the village is thoughtfully divided into various zones, each catering to different aspects of tourism, including culinary experiences, recreational activities, educational tours, and sports recreation facilities.

The community empowerment program at Keranggan Ecotourism Village identified several challenges, including low productivity, limited information access, and insufficient promotional facilities, resulting in a lack of awareness about the village's offerings. In response, a team comprising faculty and students from ESQ Business School conducted a tridharma activity focused on digital marketing, particularly for Keranggan Snack, a local home industry product aiming for expanded sales. This initiative aimed to leverage social media platforms to enhance product outreach and facilitate the promotion of Keranggan Ecotourism products to local SMEs, optimizing social media for broader audience reach. Additionally, the team facilitated the promotion of Keranggan Ecotourism products at various external events, aligning with Indonesia Emas 2045's vision. The primary objectives were to increase awareness and branding, assist local SMEs in boosting sales, and provide promotional platforms for Keranggan Ecotourism. This multifaceted approach aimed to address fundamental issues and propel Keranggan Ecotourism towards sustainable growth. Through education on digital marketing and active promotion, the program sought to overcome obstacles and elevate the visibility and economic viability of Keranggan Ecotourism Village beyond its immediate surroundings. By providing a platform for wider recognition and engagement, the initiative aimed to contribute to the village's economic development and environmental conservation efforts.

The purpose of this research is to determine the influence of price, product quality and service quality on customer satisfaction at the home business Kerupuk Kelempang Cek Isyah Palembang. This research uses primary data with a quantitative approach. Classic assumption testing techniques and hypothesis testing using IBM SPSS 26 statistical analysis. The results of this research show that Price has a positive and significant effect on Customer Satisfaction, Product Quality has a positive and significant effect on Customer Satisfaction, and Service Quality has a positive and significant effect on Customer Satisfaction . Price, product quality and service quality simultaneously have a positive and significant effect on customer satisfaction.

Weverse is a platform launched by HYBE Corporation in 2019 and has played a central role in facilitating interactions between fans and artists in the Korean music industry (K-pop). Through exclusive access to content, direct communication with artists, and a membership system offering discounts and exclusive content, Weverse has become a "home" for K-pop fans and an important revenue source in the industry's economy. This study uses a qualitative approach with a systematic literature analysis design to explore the impact of Weverse in the K-pop industry, highlighting the importance of this platform in deepening the relationship between artists and fans as well as its contribution to the business model and economy in the Korean music industry.

This research examines the influence of relational embeddedness and social networks on economic behavior in the home-based tofu industry in Arjasa District, Jember. The research focuses on how relational embeddedness influences the acquisition of business capital, work management, and conflict resolution within the business, as well as how home-based tofu industry owners strategize to develop their businesses amidst intense competition by utilizing their social networks. This research employs a qualitative approach with an ethnographic approach. The informants of this research are the owner of the AJ home-based tofu industry, workers who have kinship ties, and workers who do not have kinship ties. Data collection techniques utilize three components: observation, interviews, and documentation.    

Economics is an inseparable thing in human life, especially when it comes to human needs themselves. One aspect of the economy is related to the economic sectors involved. The home industry of flavored food snacks is one of the economic sectors, where this business aims to fulfill consumer tastes. This research uses a qualitative research method with a phenomenological approach because it is hoped that it will be able to examine in more detail individual experiences related to the business being run. Through this research, it is hoped that we will be able to describe the growth and development of economic businesses and the social networks involved in them. Through motivation that is in accordance with McClelland's motivation theory with the concept of the need for achievement, where efforts are made to achieve development, efforts are made that are based on personal achievement, not achievement.

This research highlights the importance of social capital in the development of home laundry businesses in Jember. Starting from the significant contribution of MSMEs to the Indonesian economy, especially in creating jobs and driving the economy, the focus of this research is the laundry business as a type of service business that continues to grow. The aim of this research is to analyze the factors that influence the welfare of laundry business actors in Jember, as well as how social capital can be used to overcome challenges such as tight competition and limited capital. This research uses a qualitative descriptive approach with data collection methods in the form of in-depth interviews, observation and documentation. The research results show that social capital through customer networks, local partnerships, and response to feedback can improve the performance and desirability of laundry businesses. The implications of this research emphasize the importance of social capital-based strategies in strengthening relationships with customers and local communities to achieve sustainable business success.    

Recycling is the processing of waste or remaining waste products into new products that can be used appropriately again with one of the goals being to preserve the environment. This community service is carried out by selecting household waste objects in the form of utilizing cooking oil waste into a useful material that will reduce the negative impact of used cooking waste. The public's lack of understanding and knowledge about how to process these remaining materials, turns used objects into less useful items so that many are thrown away and not used and can also reduce plastic waste. The use of smartphones presents a great opportunity to promote products through social media. In this research, a digital marketing promotion strategy was implemented through social applications. This service activity will discuss one of the business opportunities that can be done on a home scale with opportunities that are quite promising at the moment, namely the use of used cooking oil as raw material for aromatherapy candles. By implementing the right marketing strategy, it can help reach a wider consumer market so that new potential consumers come in who are willing to visit the stand and buy the product. By designing attractive digital promotions, the brand appearance of the product will also be more easily recognized by the public. Strategies that can be carried out by MSMEs Keywords: used cooking oil, SMEs, aromatherapy candles,

There are several problems that arise in the process of community service, especially related to a lack of knowledge about business fields and effective marketing strategies. Knowledge about innovation and sales knowledge are the basic foundations for carrying out entrepreneurial activities, if not carried out well entrepreneurial activities will not be as expected. In this service, the implementing team provides education regarding entrepreneurial activities. The method used is participatory in activities such as group discussions, interviews, consultations and determining action decisions. The implementation of this activity involves the participation of several communities in the Batu Aji, Batam region. The implementation of this activity includes several stages, which are planning, implementation of activities and evaluation. In community service activities, this training has had a positive impact on the people, where many people try to run businesses from home using the available resources around them. In addition, the application of social networks in marketing activities becomes even more effective in creating sustainable revenue sources and expanding markets.

This research aimed to analyze the competitive advantage strategy applied by Mrs. Mersi as a sewing business actor and the strategies carried out based on the SWOT analysis approach in Mrs. Mersi’s home tailoring business in Habi Village. This research data was obtained from interviews, observations, distributing questionnaires, and documentation. The findings of this research indicated that the Competitive Advantage Strategy applied by Mrs. Mersi consisted of low sewing rates, diverse products produced, and the ability to meet customer needs following the budget. Meanwhile, based on the SWOT analysis, the value (X,Y) = (0,3, -0,4). So Mrs. Mersi’s sewing business was included in quadrant II (Positive, Negative) which included a Diversification Strategy. Thus the strategy that needs to be pursued by Mrs. Mersi is to expand the sewing room or make a special room for sewing, improve more modern / sophisticated equipment, and do promotions.

This research focuses on the utilization of ice cream sticks as an alternative material for wall decoration. The objective of this study is to enhance the creativity of participants, provide an economical solution for home decoration, increase awareness of the use of recycled materials, and explore new economic opportunities. The training program developed in this research aims to teach participants how to create aesthetically pleasing and unique wall decorations using ice cream sticks, a commonly available and inexpensive material. The training includes theoretical and practical sessions to ensure participants gain both knowledge and hands-on experience. The results show that participants not only developed new skills but also gained insights into potential business opportunities in the craft industry. Additionally, this study contributes to environmental sustainability by promoting the use of recycled materials. The findings suggest that with proper guidance and training, ice cream sticks can be effectively transformed into valuable decorative items, thereby offering both economic and environmental benefits.

One of the activities that can add to the entrepreneurial spirit for the community is the home industry business or so-called home business in the manufacture of BIBIGOR (Biskuit Bihun Goreng). Bibigor is a new form of innovation in the field of food industry. The basic ingredient of Bibigor is biscuit. Biscuits are usually consumed unprocessed, but can now be innovated into a biscuit that is more interesting and with a new flavor. This innovation is done because in the community there are many different types of biscuits, but with the same variants and flavors and with less attractive shapes. Bibigor is a food based on Pyramid biscuits wrapped in sugar and vermicelli that has been fried. The methods used in this activity include lectures, question and answer or discussion, and training. The results obtained are (1) training on making BIBIGOR (Biskuit Bihun Goreng) responded well by the participants; (2) the high interest and motivation of the trainees greatly support the transfer of knowledge and skills from the service to the trainees, so that the training materials provided can be absorbed by all; and (3) the training products for making BIBIGOR (Biskuit Bihun Goreng) can be consumed daily and can be used as entrepreneurial products

The economic crisis has made this nation aware of the importance of the role of MSMEs in the Indonesian economy. The MSME economy is a mainstay and a choice for many people, especially graduates, to live more prosperously and independently. It also helps many people overcome unemployment. Seeing the added value of MSMEs above, the entrepreneurial spirit should be introduced and fostered among housewives. If they have insight into entrepreneurship, it is likely that these mothers will pioneer into becoming entrepreneurs by seeing the opportunities around them. That way, they can use their time more positively and explore their potential optimally. So that they will have more productive activities in their spare time after taking care of the household. Mothers who have a side business that can be done at home are expected to be more prosperous because there is additional income. This means that family welfare also increases. Implementation, the activity was carried out in the Lembah Alas Kutacane Village on Saturday, April 27, 2024. Furthermore, socialization was given by the community service team of the Lembah Alas Kutacane Village regarding. This counseling activity was attended by approximately 45 participants from the community of Lembah Alas Kutacane Village. The counseling participants looked enthusiastic about the materials presented by the speakers and were able to actively participate, so that this counseling activity took place with a two-way system and many participants asked questions. The presentation of the counseling material was followed by a discussion, ice breaking, and the distribution of door prizes to participants who were active during the discussion activity.

Women are a valuable resource who can contribute significantly to increased economic development. But the contributions made by women are sometimes less than those of males. Nonetheless, a lot of prosperous female business owners choose to enter the realm of economic entrepreneurship, particularly in the home. Women possess a number of qualities, such as strong drive and the ability to work autonomously to boost productivity via participation in many forms of education and training. Women contribute to the economy by being more inventive and creative in problem-solving and seizing possibilities that present themselves to individuals on a daily basis. Analyzing and identifying a woman entrepreneur's entrepreneurial skills in an urban MSME community is the goal of this study. This research retrieves and manages data through identifying problem topics by conducting searches based on research keywords in various sources such as Google Scholar, Sciencedirect, Sage Journal, and other trusted sources. The data obtained is then analyzed critically by reviewing the ideas, knowledge and findings contained in the literature that has been collected. The research results show that education, experience and attitudes towards risk taking are very important in the entrepreneurial activities of female entrepreneurs

One activity that can increase the entrepreneurial spirit of the community is a home industry business or what is usually called a home business in making Banana Flavored Chips (KRISANGRA). Processing of higher quality banana chip products and a more contemporary design. As globalization progresses, society will be able to provide the ever-increasing need for nutritious food that everyone needs to be healthy. An opportunity for the general public to start a simple food or snack business with many banana-based preparations. With innovation and increasingly developing times, these banana chips are prepared with various flavors like the ones we make, especially balado, chocolate and cheese milk, suitable as snacking companions. Various flavors of banana chips are one of the snack products that is most popular with consumers in various circles. The methods used in this activity include lectures, questions and answers or discussions, and training. The results obtained were (1) Training on making Flavored Banana Chips (KRISANGRA) was responded well by participants; (2) The high interest and motivation of the training participants really supports the transfer of knowledge and skills from the service to the training participants, so that the training material provided can be absorbed by all; and (3) The training product for making Flavored Banana Chips (KRISANGRA) can be consumed daily and can be used as an entrepreneurial product

Industrial development management must be implemented optimally by business actors, it is an absolute requirement for companies to be able to develop rapidly. The strategies implemented are certainly needed by business actors, starting from utilizing market digitalization, building distribution channels, to providing services that make it easier and satisfy consumers. This research was carried out at a home industry (UMKM) for Bintang Mas Mushroom Chips in Kauman Srengat, Blitar Regency. This research is to find internal and external factors and determine alternative strategies for developing MSMEs in the Bintang Mas mushroom chips industry. The method in this research is a descriptive analysis method. With interviews, documentation and observations at the research location. As a result of the research, several internal factors were found that encouraged the development of the Kauman gold star mushroom chips industry, Srengat District, Blitar Regency. The company has employees who are competent in their fields, utilize digital marketing, fast distribution, and a friendly and good customer service model. Furthermore, external factors include increasing company income, increasing the efficiency and effectiveness of business operations, and adopting various strategies implemented by competitors. Alternative strategies used by the company, namely increasing production capacity and quantity in a continuous improvement framework to meet market demand, expanding cooperative relations between companies and farmers, companies and customers, signifying various promotions, discount strategies for chips mushrooms on certain days, product packaging quality innovation that is more creative and attractive

This research aims to dissect the Business Development Strategy at UD Bambu Jaya Mandiri, a Home Industry focused on producing Bamboo Shoots, applying SWOT analysis, EFAS, IFAS, and Grand Strategy Matrix. Sample determination was carried out using the purposive method. This study relies on collecting primary data through direct observation and dialogue with the owners and employees of UD Bambu Jaya Mandiri and local officials of Ngoro Jombang Village, as well as secondary data obtained from existing references. To establish a business development strategy in the Bamboo Shoot Home Industry, internal factors with IFAS and external factors are evaluated using EFAS, accompanied by SWOT matrix analysis and Grand Strategy Matrix. Based on the SWOT analysis that examines internal and external factors, the Bamboo Shoot home industry is placed in quadrant 1. This indicates a very advantageous strategic position oriented towards an aggressive growth strategy.

The community service carried out by the Surabaya Pharmacy Academy team aims to increase public awareness about the dangers of used cooking oil regarding the potential diseases that can occur if consumed continuously. The waste cooking oil produced is processed into colorful candle products. The colorful candles produced can be used as lighting at home or can also be used as room decoration because of their attractive colors and shapes. Based on the results of this community service, the community was very enthusiastic and gave a positive response to this training. The community has new insight into processing used cooking oil waste into colorful candles. People can practice making colorful candles again at home. This product can also be a creative and innovative business idea.