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Adriana Madya Marampa; Kres Ari Kawalo Barangan

Jurnal Nusantara Berbakti 2023 Universitas Kristen Indonesia Toraja

Human resource development strategy is the most absolute thing to do in an organization. This service was carried out on 40 prospective servants of God (Pdt). Several things that can be used to improve HR strategy, one of which is increasing leadership and commitment in service. The results of this service show that prospective servants of God can apply HR development strategies in order to improve their service.

Lasria Yolivia Aruan; Yasrida Nadeak; Dessy Ratna Sari

Jurnal Anestesi: Jurnal Ilmu Kesehatan dan Kedokteran, 2023 Stikes Kesdam IV/Diponegoro Semarang, Indonesia

Introduction: Exclusive breastfeeding is a global strategy to improve the growth, development, health and survival of babies. One effort to increase breast milk supply is by improving the quality of food which has a direct effect on milk production, namely katuk leaves. Objective: aims to determine the effect of katuk leaf extract on the adequacy of breast milk production in post partum mothers at Midwife Misniarti. Method: This research is a quasi experiment with a two group posttest only design. This research method is a quasi-experimental design with a nonequivalent control group design. The sample in this study was 30 people consisting of 15 experimental groups and 15 control groups. Data collection uses an observation sheet. Univariate analysis uses central tendency distribution and bivariate analysis uses paired t test. The results showed that the mean sufficiency of breast milk in the experimental group before giving katuk leaves was 6.80 and after giving katuk leaves was 8.47. The conclusion is that giving katuk leaves has proven to be effective for the adequacy of breast milk (ASI) in breastfeeding mothers.

Heri Winarto

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research has an impact on the service sector business which is currently booming. Service businesses must have a certain strategy in order to be able to provide progress towards achievement because of the many service competitors they face. Therefore the quality of service and promotion is very influential in attracting consumer repurchase interest. The rapid development of the business world has had an impact on business progress. Currently, modern marketing strategies use more self-service systems. This research was conducted to determine how much influence service quality and promotion have on consumer repurchase intentions. The research method used is quantitative research. Data analysis techniques using multiple linear regression and classical assumption test. Respondents in this study were consumers, totaling 95 people. The sampling technique used purposive sampling with the criteria that the respondent had visited at least 1 time and had made a repeat purchase. The results showed that service quality and promotion had a significant effect both partially and simultaneously on consumer repurchase intentions in the service sector. The results of the correlation between the independent variables, namely service quality and promotion, are able to explain the dependent variable repurchase intention of 59.2% and the remaining 40.8% is influenced by other factors or by other variables not examined in this study.    

Asnanda Fairuz Tsuraya; Yanda Bara Kusuma

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

For approximately 3 months, these programs can be carried out well and can be accepted by the residents of Keputih Village even though there are several obstacles or obstacles that become a challenge for students to find solutions to these problems so that the planned programs can run more optimally and are expected to help develop MSMEs and business potential in Keputih Village,  Sukolilo District, Surabaya City well. The Thematic Real Work Lecture of Merdeka Belajar Kampus Merdeka (KKNT MBKM) has a work program that has been implemented by the University of National Development "Veteran" East Java. This work program includes FGD (Focus Group Discussion), Ramadan bazaar and coloring competition as well as takjil distribution, counseling, training, TTG innovation which is called by another term, namely Appropriate Technology. This TTG is also in the form of a map of the potential of MSMEs in Keputih Village and a menu catalog of the Harmoni Keputih Tourism Market, an exhibition of Baverage Culinary Tourism Center Activities and an exhibition of MSMEs in Sukolilo District, the creation of a website for the Harmoni Keputih Tourism Market, the creation of the Harmoni Keputih Tourism Market Instagram, and the creation of product promotion content for MSMEs in the Keputih region.

Yulia Khoerunnisa; Indah Permatasari

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research is aimed to identify, describe, and develop strategies to enhance group members' commitment in the development of a health honey business using the Business Model Canvas (BMC). The study was conducted at KTH Bina Lestari in Ciamis Regency, post the Covid-19 pandemic. Data collection was carried out through interviews, observations, and documentation. Data analysis was used to assess internal and external factors to determine the highest priority for development and improvement. The research findings indicate that the selected priority strategies for honey business development in Kampung Madu are: 1) training and human resource development, 2) product quality improvement, and 3) product marketing optimization.  

Muhammad Yusuf AR; Eka Hendrayani; Shadli Rolaskhi; Sopi Pentana; Pitono Pitono

Jurnal Pengabdian Masyarakat Sains dan Teknologi 2023 Fakultas Teknik Universitas Cenderawasih

MSMEs are supporting the nation's economy, however, some MSME actors still experience various difficulties in running a business. One of them is the difficulty in the field of marketing, in the current era of social media marketing development, several micro, small and medium enterprises, especially in the Majalaya sub-district, are facing difficulties keeping up with the times in terms of product marketing. From the survey that has been conducted, MSME actors in the Majalaya sub-district admit that they have difficulties in marketing their products and developing markets. This is due to the product's lack of awareness of the branding of MSME products where MSME actors do not highlight the identity and superiority of the products offered, thus reducing the interest of potential consumers to buy these products. As a solution to the problem above,mConduct dedication in the form of education and training regarding product branding in social media marketing.

Sandya Pramunitia; M.Abdul Azim; Visalwa Enggela; Isra Maulina; Dinal Adriansyah +1 more

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

The processed milk used usually comes from dairy cows which are very efficient at converting fodder in the form of concentrates and forages into milk which is of great benefit to human health. In recent years, the development of cafe milk made from dairy cow's milk in Indonesia has developed rapidly. But of course it raises problems related to competition. The way to win the competition is that restaurants must try to find out what consumers need and want, so that consumers decide to buy their products. So a SWOT analysis is needed, namely Strength, Weakness, Opportunity, and Threat that is right in facing the competition in the business world. So that the company gets a big advantage by knowing the SWOT analysis of its marketing strategy.

Rina Purwanti; Purwosiwi Pandansari

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research is a type of qualitative descriptive research, because in this research it will describe the condition of the object and the researcher plays the role of being the key instrument that will process the data. This research was carried out naturally, this research chose to focus on the conditions existing at the Dessy Course and Training Institute (LKP), Bergas District. The data collection technique in this research uses 3 data collection techniques, namely semi-structured interviews, documentation and triagulation. The data sources in this research are subject sources who have the information needed to support this research, namely managers, teachers, employees, members and alumni of LKP Dessy. LKP is a form of non-formal education unit organized for people who need knowledge, skills, life skills and attitudes to develop themselves, develop their profession, work, do independent business and/or continue their education to a higher level. In carrying out the LKP, good management is also required, namely in the selection of management strategies by the management. Strategic management is a series of managerial decisions and actions that determine company performance in the long term. Strategic management includes long-term planning, strategy implementation, evaluation and control. This research aims to qualitatively describe strategic management at LKP Dessy, Bergas District. The results of the analysis show that strategic management at LKP Dessy can be described using one of the stages in company development, namely strategic management whose components include environmental observation, strategy formulation by determining the LKP program plan, LKP program planning, strategy implementation, evaluation and control.

Vivi Nila Sari; Utari Amalia Putri; Julia Rahmi; Olvia Safira; Suci Indah Sari +1 more

Jurnal Pengabdian Masyarakat Sains dan Teknologi 2023 Fakultas Teknik Universitas Cenderawasih

MSMEs Oma Cafe Rahmah is a micro, small and medium business engaged in the culinary field, located in Padang Lubuk Begalung.  This cafe offers a wide range of traditional and innovative dishes with regional flavours, which has made it a popular culinary destination in the area.  MSMEs Oma Cafe Rahmah implements a strategy that focuses on the quality and authenticity of the dishes served.  They use fresh, high-quality local ingredients and combine traditional recipes with a modern twist to create interesting and delicious menus.  This reflects their commitment to preserving the region's culinary heritage, while providing a unique culinary experience for customers.  In addition, MSMEs Oma Cafe Rahmah also prioritizes friendly and professional service.  They pay special attention to customer needs and preferences, creating a warm and comfortable atmosphere in the cafe.  This has built a strong relationship between MSMEs Oma Cafe Rahmah and its customers, which contributes to the success and sustainability of this business.  In the context of the local economy, the existence of MSMEs Oma Cafe Rahmah has had a significant positive impact.  This venture creates jobs for local people and in collaboration with local farmers and suppliers, boosts economic growth in the area.  Through innovation in the culinary field, MSMEs Oma Cafe Rahmah has proven that micro, small and medium enterprises can play an important role in the development of the local economy.  Their success shows that with a commitment to quality, authenticity, and good service, MSMEs can build a strong and sustainable reputation in the culinary industry.

Freddy Lans Deo Dawolo

In human history, changes have always occurred, so everyone must be able to keep up with changes in order to adapt. For example, in terms of technological progress, the changes are increasingly unstoppable. In general, the most popular digital technology today is social media. The purpose of writing this article is to discuss how God's people can utilize technology in an effort to maximize the application of divine mission (Misio Dei) for the world in the digital era. With this, the research method used by the author is a qualitative research method. For this reason, the Servant of God needs to utilize social media as a tool to spread the gospel message and promote it. They need to have an effective strategy for using social media, such as creating interesting and relevant content, interacting with congregations online, and utilizing social media features to spread church messages. Servants of God need to keep abreast of technological developments and adopt the latest technologies that are relevant to the mission of the church. Because, this article aims to provide guidance and inspiration to God's people on how to use technology effectively and responsibly in the context of ecclesiastical missions.

Freddy Lans Deo Dawolo

In human history, changes have always occurred, so everyone must be able to keep up with changes in order to adapt. For example, in terms of technological progress, the changes are increasingly unstoppable. In general, the most popular digital technology today is social media. The purpose of writing this article is to discuss how God's people can utilize technology in an effort to maximize the application of divine mission (Misio Dei) for the world in the digital era. With this, the research method used by the author is a qualitative research method. For this reason, the Servant of God needs to utilize social media as a tool to spread the gospel message and promote it. They need to have an effective strategy for using social media, such as creating interesting and relevant content, interacting with congregations online, and utilizing social media features to spread church messages. Servants of God need to keep abreast of technological developments and adopt the latest technologies that are relevant to the mission of the church. Because, this article aims to provide guidance and inspiration to God's people on how to use technology effectively and responsibly in the context of ecclesiastical missions.

Isra Kesuma; Anggita Kumala Sari; Annisa Salsabilla; Suci Indah Sari; Ramdani Bayu Putra

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Business strategy is an important part that every business person should have. This research attempts to determine the ideal strategy through SWOT analysis. The object of this study is Kenanagan Coffee. The research method used is a descriptive method with data collection techniques through Observation, Interview, and Documentation. SWOT Analysis Techniques include IFE, EFE, CPM, TOWS, IE, SPACE, Grand Strategy and QSPM. The findings of IFE Matrics and Matrics show that coffe memories has strong organizational characteristics internally with strategies that can utilize strength factors that can minimize weaknesses and be able to take advantage of opportunities from the situation faced. The analysis of TOWS Matrix, SPACE, IE, Grand Strategy as the final result of this study recommends the right business strategy for Kopi Kenanagan is to implement a market development strategy followed by product development through continuous innovation.

Mohammad Zainul Arief

Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

Sumenep Regency has cultural diversity, which is supported by a culture of social life that is different from other districts in Madura.  In accordance with government policy in developing tourism, especially in Sumenep Regency, it is necessary to have a guideline for a directed and integrated development plan. Tourist objects that are interesting to visit besides being good attractions also need an orderly and neat arrangement, especially from a physical point of view.  In addition, the need for tour packages that are supported by travel agencies, travel agent services, and tour guides. In this study "Strategy for Development of the Lombang Beach Tourism Area, Sumenep Regency" uses SWOT ( Strength , Weakness, Opportunity and Threat )  analysis as an effort to solve problems using a quantitative approach with the type of research in the form of case studies. The Lombang Beach tourism development strategy is seen from the internal factors which are still dominant in having weaknesses in Lombang beach tourism objects, so the stability strategy is the current choice, namely reducing the weak factors gradually according to the existing priority criteria so that the weaknesses disappear and turn into  strength.  While the internal factors that become strengths must be maintained.

Utari Amalia Putri; Viona Ramifa Reja; Rani Pertama Sari; Ramdani Bayu Putra

Jurnal Bintang Manajemen (JUBIMA) 2023 Pusat Riset dan Inovasi Nasional

Business strategy is an important part that must be owned by every business actor. This study tries to determine the ideal strategy through SWOT analysis. The object of this research is Cafe 165 which is a business unit of Putra Indonesia University YPTK Padang. The research method used is descriptive method with data collection techniques through interviews and questionnaires to the parties or stakeholders. SWOT Analysis techniques include IFE, EFE, CPM, TOWS, IE, SPACE, Grand Strategy and QSPM. The findings of the IFE Matrix and the matrix show that Bozz Juice Ice Cream has strong organizational characteristics internally with strategies that can take advantage of strengths that minimize weaknesses and are able to take advantage of opportunities from threats encountered. The results of the analysis of the TOWS Matrix, SPACE, IE, Grand Strategy as the final result of this study recommend that the right business strategy for Bozz Juice Ice Cream is implementing a market development strategy followed by product development through continuous innovation.

Herlangga Turna Cahyantoro

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Digital marketing is a marketing concept that is widely used in this modern era. Many manufacturers choose to use digital marketing in their marketing process because marketing goods through digital media saves energy and costs. In the process of digital marketing or digital marketing, a high creative process is needed because digital marketing requires producers to make content as attractive as possible for consumers to see and be interested in the products offered. In this case we examine how useful the application of digital marketing is in the marketing process of Bamboo MSMEs located in the Kepanjen Kidul Village, Kepanjen Kidul District, Blitar City. The method used is descriptive method with a qualitative approach. The descriptive method is used to describe the efforts of UMKM Bambu "Arunika Art" in developing their marketing with digital marketing. Meanwhile, a qualitative approach is used to explain the process of implementing digital marketing in line with the development of its business. The mentoring work program carried out for bamboo MSMEs is to utilize digital marketing, carry out digital content creation. Through a strong brand identity and an effective digital marketing strategy, bamboo MSMEs in the Kepanjen Kidul Village can experience significant empowerment.

Fadli Syamsuddin; Iskandar Simbala; Hendra Radjulani

DIAGNOSA: Jurnal Ilmu Kesehatan dan Keperawatan 2023 International Forum of Researchers and Lecturers

Chronic Kidney Disease (CKD) This is a gradual and irreversible kidney disorder that affects the body's capacity to regulate metabolism, fluids, and electrolytes, leading to the development of uremia. Hemodialysis (HD) patients with chronic renal failure are subject to fluid, dietary and pharmaceutical restrictions as well as activity and medication limits. Weight gain, edema, and high blood pressure will occur if fluid balance is not maintained or if there is excess fluid between dialysis sessions. But limiting fluids while receiving hemodialysis can have a number of negative consequences on the body, one of which is thirst and dry mouth (xerostomia), caused by decreased salivary gland production. This scientific study uses a descriptive methodology along with nursing care strategies to apply the "sipping ice cubes therapy" strategy to reduce thirst in CKD patients receiving hemodialysis. Evidence-based practice of nursing This procedure is carried out in the Nursing Room of RSUD Dr. dr. Aloei Saboe Gorontalo City on December 26 2022 and January 26 2023. According to researchers, the administration of the innovative therapy "Sipping Ice Cubes Therapy" can significantly reduce thirst levels in CKD (Chronic Kidney Disease) patients. It can be seen from the 6 respondents who were given the innovative therapy "sipping ice Cubes Therapy" all of which gave a positive response after evaluation, both direct evaluation after giving therapy or evaluation after 3 days of giving the implementation of "sipping ice Cubes Therapy"

Putri Kurniawati; Ririt Iriani Sri S; Mohammad Wahed

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

In developing Micro, Small, and Medium Enterprises (MSMEs) it is necessary to have a strategy in marketing its products that aims to increase competitiveness and increase in business development, one of which is through branding so that it has its own distinctive characteristics when compared to MSMEs whose businesses are the same and can also be recognized wider by society. This service aims to provide reinforcement to the community's creative industries (MSMEs) in the Sentul area, Kepanjenkidul District, Blitar City regarding marketing strategies through product branding and design. The methods used in this service activity are direct presentations, discussions, and mentoring. Strengthening this marketing strategy was carried out for three days which coincided at the D&D Handycraft UMKM Shop which was witnessed by the shop owner. For the smooth running of this community service activity, the East Java "Veteran" UPN KKN team made a presentation of material in the form of a PowerPoint which discussed general product branding and design using the Canva application and prepared a tool, namely a camera to take product photos.

Nafa Amalina; Arief Bachtiar; Kiky Asmara

Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES) 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Baduta batik Blitar is an MSME that sells batik handicraft products. Barik itself is a work of a nation that is well known abroad. The batik craft center itself is a cultural tour that is visited by many domestic and foreign tourists. Almost every region in Indonesia has batik craft centers, especially in Java and its surroundings. UMKM Batik Baduta Blitar has been built since 2009, but UMKM Baduta has obstacles in carrying out digital marketing, which causes Batik Baduta Blitar customers to complain about the lack of information from Batik Baduta Blitar writing on Batik Baduta Blitar's social media. The application of digital marketing is carried out with the stages of literacy, training and development then application of programs that are in accordance with the conditions of the Baduta batik group. The results of this study are that with this problem the solution that can be applied is to create an online marketing strategy that includes digital marketing strategies, social media content, and copy writing. The existence of this online marketing strategy can make Batik Baduta Blitar MSMEs able to carry out marketing effectively and efficiently.

Oktavia Pramasta Sari; Jojok Dwiridotjahtjono

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) 2023 Universitas Muhammadiyah Manado

Real Work Lecture (KKN) is a form of service carried out by students by being directly involved in the community and in these activities students are faced with various problems that exist in society so that students must be able to solve these problems. In this KKN activity it was carried out in Blitar City to be precise in the Kauman Village. One of the MSMEs in Kauman Village named Es Cendol "Sueger" was the target for this KKN activity. In these MSME there are problems with product marketing factors. Thus, the purpose of this KKN activity is to plan a marketing strategy for MSMEs so that these MSMEs grow rapidly. The research method used is qualitative in nature with the type of data collection through observation, interviews, and documentation of activities with MSME owners. The result of this KKN activity is the development of marketing of MSME products.

Fauzan Abdilla; Nila Sovianti; Shelbila Adita; Sirotil Hasanah; Ramdani Bayu Putra

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Strategic management is an important approach in managing an organization to achieve its long-term goals. This involves formulating the vision, mission, and goals of the organization, as well as developing and implementing strategic plans to achieve these goals.SWOT analysis is a tool used in strategic management to identify internal and external factors that affect the performance of an organization or a project.SWOT analysis assists organizations in formulating strategies by considering internal strengths and weaknesses, as well as existing external opportunities and threats.  The application of information technology systems will be beneficial if the application is in accordance with the goals, vision and mission of the organization by establishing business strategies and information technology systems strategies related to SWOT Analysis.The research method used is the SWOT Analysis Technique including IFE, EFE, and TOWS.  The IFE matrix shows that Cafe D'Sruput has strong organizational characteristics internally while the EFE matrix shows the weaknesses of cafe D'Sruput, so that cafe D'Sruput can carry out market development, product development and innovate in developing business at cafe D' Slurp.