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Technological advancements and globalization have influenced social structures, including perceptions of beauty standards shaped by the media. This study aims to examine how media shapes beauty standards and its impact on individual perceptions and behavior. The research focuses on the analysis of language and imagery in Pantene shampoo advertisements to understand the underlying ideology and its social impact. A qualitative descriptive method with critical discourse analysis by Norman Fairclough is employed. Data analysis is conducted in detail to uncover the meanings and purposes of the advertisements. The results show that Pantene ads successfully address common hair care issues and present their product as the best solution. The ads build a brand identity that emphasizes strength, beauty, and hair care. Brand ambassadors in the ads are depicted as strong individuals who believe in Pantene’s efficacy, influencing consumer perceptions. Discourse practice analysis reveals that the ads use storytelling, visuals, humor, and everyday language to attract young viewers’ attention. These elements make the ads relevant and appealing, shaping consumer perceptions and behavior. Social practice analysis indicates that the ads reflect societal changes influenced by social media and increased attention to self-care. The ads highlight hair problems due to pollution and offer Pantene as the solution, reflecting the role of advertising in shaping consumer perceptions and actions. The study concludes that Pantene ads successfully build a strong narrative to address hair care issues and establish a brand identity that emphasizes strength, beauty, and hair care. Future research is recommended to examine the long-term impact of these ads on consumer behavior and perceptions.

This research aims to focus on the analysis of Teun A. Van Dijk's critical discourse model in online news texts which discuss the murder and rape case of Vina and her lover published by Media Liputan6.com. In this analysis, Van Dijk's model which includes three main dimensions, namely text, social cognition and context, is used to understand how online news discourse describes and manifests these events. The research results show that critical discourse analysis can help in revealing how online news discourse influences and is influenced by ideology, knowledge and interests related to the event. Thus, this analysis can contribute to a deeper understanding of how news discourse can influence and be influenced by the social and ideological context associated with the event.

The use of critical theory as an analytical tool, especially in the context of the use of words in the Djarum 76 cigarette advertisement which raises critical questions. The aim of this research is first, to reveal the implied meaning in the Djarum 76 cigarette advertisement through a critical discourse analysis approach. Second, to explain the social meaning of the use of words in the advertisement in the context of general society. The method used is a critical discourse approach with an analytical descriptive method, which aims to describe the phenomena contained in the advertisement. This research limits its focus to the Djarum 76 cigarette advertisement. The research results show that the Djarum 76 cigarette advertisement has a distinctive presentation style with the use of humorous words but contains implied meaning. These words have become part of popular culture and are able to attract people's attention. Apart from that, Djarum 76 cigarette advertisements are also known for their distinctive jargon, such as "wani piro?" and "I'll give you one wish", as well as Uncle Jin's style which contains social criticism implied in these words.

This research investigates the prevalent challenges and identifies strategic approaches for effective resource utilization in secondary schools. Through a mixed-methods study involving quantitative analysis and qualitative interviews, the research highlights significant problems such as budget constraints, outdated educational materials, and disparities in resource distribution between urban and rural schools. The study reveals that 75% of surveyed schools encounter difficulties in resource allocation, with urban schools having better access to technology and trained personnel compared to their rural counterparts. Qualitative findings underscore the importance of several strategies to optimize resource usage. Needs-based allocation is identified as a critical approach, with schools that tailor resources to specific needs reporting improvements in student engagement and achievement. The integration of technology, combined with comprehensive teacher training on digital tools, is pivotal in enhancing learning experiences. Moreover, collaboration with the community and local businesses emerges as a valuable source of additional resources and real-world learning opportunities. The establishment of resource-sharing networks among schools is also noted as an effective measure to mitigate the impact of budget constraints and promote a more equitable distribution of materials and expertise. This study contributes to the discourse on educational equity and efficiency, offering actionable insights for policymakers, educators, and administrators. By emphasizing the need for localized solutions, technological equity, and community engagement, the research points towards a more equitable and efficient educational landscape. Future research directions include exploring the longitudinal impacts of these strategies on educational outcomes and the role of policy reforms in supporting resource optimization efforts.    

Education stands as a dynamic force in human and societal development, continually evolving to meet shifting demands and needs. In this modern era marked by rapid transformations, the importance of keeping education abreast with the times cannot be overstated. One effective tool for rejuvenating and advancing education is the SWOT analysis. SWOT analysis, encapsulating Strengths, Weaknesses, Opportunities, and Threats, transcends its traditional business applications to offer profound insights in diverse domains, including education. In the realm of Christian Religious Education (CRE), a critical aspect of the educational landscape, SWOT analysis unveils avenues for both refinement and growth. This paper explores the application of SWOT analysis in the context of CRE, acknowledging its pivotal role in shaping individual character, values, and spiritual beliefs. Tracing the historical trajectory of CRE from ancient churches to contemporary times, the analysis underscores the foundational principles upon which CRE stands. Within the framework of CRE, SWOT analysis serves as a potent tool to discern existing dynamics and chart future trajectories. By identifying internal strengths such as robust faith traditions and biblically grounded curricula, opportunities for enriching CRE education emerge. Simultaneously, weaknesses such as resource constraints and technological integration challenges highlight areas ripe for improvement. Furthermore, SWOT analysis illuminates potential opportunities for CRE advancement, including technological integration and policy shifts. However, it also unveils threats such as societal value shifts and information overload that impede effective CRE delivery. In navigating these dynamics, effective educational management emerges as paramount. Without strategic oversight and management, the pursuit of excellence in CRE remains elusive. Hence, this study delves into the pivotal role of educational management in fostering the quality and efficacy of CRE. Utilizing an analytical methodology, this research delves deep into existing literature and textual sources to unravel insights and generate new knowledge. Through systematic analysis and interpretation, this study seeks to enrich the discourse on CRE and underscore the imperative of strategic planning and management. In conclusion, SWOT analysis emerges as a cornerstone in the enhancement of CRE. By systematically evaluating internal dynamics and external trends, SWOT analysis paves the way for informed decision-making and strategic interventions. Thus, this paper advocates for the systematic integration of SWOT analysis in CRE, heralding a new era of excellence and relevance in religious education.

When entering the realm of philosophy, logical reasoning and truth become the main foundation for critical and deep thinking. This article offers a comprehensive overview of the role and implications of both concepts in the context of philosophy. The purpose of this study is to explore the depth of the concepts of logical reasoning and truth, and identify their impact on human thought. The method applied in this study is a qualitative approach; this approach involves the systematic analysis of a wide range of literature; including the Bible, articles, books, and other sources relevant to the topic under investigation. According to Wiley, qualitative research involves the collection of actual data from a wide range of scholarly literature; which includes facts from the past and present. The scope of the study includes an exploration of different types of logical argumentation, such as deduction and induction, as well as a discussion of the nature of truth, both in absolute and relative contexts. The results highlight the importance of a deep understanding of logical reasoning in constructing strong arguments, while also illustrating the philosophical implications of the concept of truth for human views of reality. By delving deeper into these two concepts, this research provides a valuable contribution to the development of philosophical discourse and guides us towards more critical, systematic, and fact-based thinking in facing the challenges of contemporary and future thinking.  

This article examines the dynamics, challenges, and opportunities in implementing the merit system policy within the context of Indonesia’s bureaucratic reform, employing a narrative literature review approach using a triangulation of scholarly sources. Thematic analysis identifies five critical themes that hinder the implementation of the merit system: structural tensions between political patronage and meritocracy that create a hybrid spoils–merit system; significant institutional capacity gaps between central and local governments; digital transformation through platforms such as CAT, SmartASN, and SIPINTER as catalysts for transparency and objectivity; organizational cultural resistance rooted in patrimonial and seniority values; and the weakening of independent oversight exacerbated by the dissolution of KASN’s mandate. Although a progressive regulatory framework has been established through Law No. 5 of 2014, the implementation of the merit system remains constrained by persistent clientelism, limited institutional capacity, and cultural resistance. This study contributes to the theoretical discourse on Weberian bureaucracy, New Public Management, and good governance by confirming that the implementation of the merit system in developing countries constitutes a political–cultural transformation that requires fundamental changes in political incentive structures, institutional capacity, and organisational values. Managerial implications include strengthening independent oversight, making substantial investments in institutional capacity, accelerating inclusive digital transformation, and implementing systematic change management programs to expedite the transition toward a performance-based bureaucracy that is professional and integrity-driven in support of Indonesia’s Golden Vision 2045

The flood that hit Demak district in February 2024 has had a major impact on the life of SMAN 1 Karanganyar students. The aim of this study is to see how the flood affects the psychology of students, as described in the article titled "11 districts in Flood Demak Imbas 6 Tanggul Jebol, 93 Thousand Souls Affected". The study uses critical discourse analysis (CDA), which is combined with the Norman Fairclough approaches.The results show that the flood has caused a variety of psychological impacts on students, including anxiety, depression, and trauma. Anxiety is marked by fear, anxiety, and restlessness because of the possibility of flooding happening again. Trauma and depression are marked by bad memories and flashbacks about flood events. According to the analysis carried out in the article detiknews, the flood was described as a tragic and sad event. In this article, words like "burst," "affected," and "displaced" are used to describe unstable circumstances. Besides, photos showing the damage caused by the flood are included. The psychological consequences of the victims, however, are not much mentioned in the articles of DetikNews. This article only mentions that floods can cause trauma and stress, but does not discuss how these psychological impacts can affect students' lives, such as their social relationships and learning outcomes. This study suggests that it is important to pay attention to how flooding affects students' psychology.    

The flood that hit Demak district in February 2024 has had a major impact on the life of SMAN 1 Karanganyar students. The aim of this study is to see how the flood affects the psychology of students, as described in the article titled "11 districts in Flood Demak Imbas 6 Tanggul Jebol, 93 Thousand Souls Affected". The study uses critical discourse analysis (CDA), which is combined with the Norman Fairclough approaches.The results show that the flood has caused a variety of psychological impacts on students, including anxiety, depression, and trauma. Anxiety is marked by fear, anxiety, and restlessness because of the possibility of flooding happening again. Trauma and depression are marked by bad memories and flashbacks about flood events. According to the analysis carried out in the article detiknews, the flood was described as a tragic and sad event. In this article, words like "burst," "affected," and "displaced" are used to describe unstable circumstances. Besides, photos showing the damage caused by the flood are included. The psychological consequences of the victims, however, are not much mentioned in the articles of DetikNews. This article only mentions that floods can cause trauma and stress, but does not discuss how these psychological impacts can affect students' lives, such as their social relationships and learning outcomes. This study suggests that it is important to pay attention to how flooding affects students' psychology.    

This research aims to describe the framing of the 2024 presidential election news on tvonenews.com and explain the interpretation of the 2024 presidential election news on tvonenews.com. The research method uses descriptive analysis with Pan and Kosicki's framing analysis approach. The main data used comes from political news published in the media tvonenews.com in the period 14 November 2023-14 January 2024. Then the data was analyzed using Zhongdang Pan and Gerald M. Kosicki's framing analysis using four analytical structures, namely syntax, script, thematic , and rhetorical. To explain the interpretation of the news, the author uses Van Djik's critical discourse analysis with analysis of social cognition and social context. The results of the research show that Pan and Kosicki's framing analysis revealed that the news framing presented by tvonenews.com was unbalanced and in favor of one of the partners, which could influence people's attitudes and provide different interpretations in society.

The purpose of this research is to represent the jargon of the "Partai Wong Cilik" (Party of the Little People) in political discourse leading up to the 2024 political campaign and to examine the forms of hyperreality present in the discourse of the "Partai Wong Cilik" jargon. The research method employed is descriptive with a critical discourse analysis approach by Teun A. van Dijk. The primary data used is derived from discourse texts published on the media platforms kompas.com and detik.com during the period leading up to the political year. Subsequently, the data is analyzed using Van Dijk's critical discourse analysis to examine the representation, symbols and signs, as well as the power used to influence, control, and shape social reality.Discourse is understood as a political context action in the "wong cilik" jargon within the information media. The research results indicate that Van Dijk's Critical Discourse Analysis reveals that the slogan, although directed towards positive representation, also serves as a symbolic power tool used to garner political support. The data shows that behind this identity narrative, there are political motives that emphasize party benefits and power, opening space for critical awareness of political identity dynamics and rhetorical strategies in a dynamic social context. This analysis illustrates that political discourse can create an exaggerated reality, inviting readers to question and seek further understanding related to the complexity and concrete reality and political symbols used.

This research delves into the perspectives of 240 Semester 3 cadets at the Maritime Institute Jakarta (STIP Jakarta) regarding the establishment of a standardized maritime language for effective communication at sea. Employing a qualitative descriptive approach, the study integrates document analysis and self-administered surveys to unravel the nuanced dynamics of linguistic proficiency in the maritime context. The findings reveal a perceived gap between academic training and practical linguistic challenges, prompting recommendations for the integration of simulated scenarios and immersive training methods into the curriculum. Motivation emerges as a critical influencer of linguistic competences, necessitating a paradigm shift in linguistic training methodologies that connect linguistic development to the broader narrative of professional identity. Anticipation of communication challenges during internships highlights the immediate need for industry-responsive linguistic training. Collaborative efforts between educational institutions and industry stakeholders, along with the incorporation of real-world examples, are recommended to enhance the preparedness of cadets for diverse communication scenarios in their professional roles. This study contributes nuanced insights to the discourse on maritime education, emphasizing the need for a dynamic and experiential approach to linguistic training that aligns with the evolving demands of the maritime industry. The identified themes and recommendations provide a roadmap for curriculum enhancement and pedagogical refinement, ensuring that maritime education remains responsive and effective in preparing cadets for the complexities of real-world communication at sea.

This research is motivated by the importance of critical discourse analysis in the Representation of Indonesian Leaders Post Covid-19. This study aims to reveal the representation of the Indonesian government after covid-19 through covid-19 news. This research method uses a critical paradigm that focuses on multilevel methods. Discourse analysis in research also focuses on the ideology carried by online media. The approach in this study uses an approach developed by van Dijk. Research data is sourced from COVID-19 news throughout 2020. The accuracy of this research is also maintained because it uses layered search sources according to the critical discourse analysis approach in accordance with Fairclough's theory. The results of the discourse analysis show that CNN and BCC have similarities in representing the handling of Covid-19 in Indonesia, namely: the Indonesian government, under Jokowi's leadership, is not able to handle Covid-19 properly. From the point of view of critical discourse analysis, such representations contain partiality. This strengthens van Dijk's (2013) opinion that a text contains dominance and partisanship. In fact, according to Holmes & Castañeda (2016), representation can be considered as truth. The representation provided by CNI and BCI is also motivated by social elements, as stated by Fairclough (2013) that discourse is always related to social elements, including power, ideology, institutions, and other identities.

This academic research delves into the critical examination of the computer literacy and socioreligious perspectives of first-year cadets enrolled in the International Maritime Education programme at Maritime Institute Jakarta (STIP Jakarta). The study focuses on 200 randomly selected cadets who represent a diverse range of cultural and linguistic backgrounds within Indonesia. As future global officers, these cadets are integral to the maritime sector's international landscape and are expected to communicate fluently in English, adhering to the standards set by the International Maritime Organization's International Maritime Education and Training (IMO-STCW) guidelines. The research is centred on the first semester cadets, freshly graduated from senior high school, enrolled in three majors: Nautical, Technical, and Port and Shipping Management. These majors collectively contribute to the production of qualified seamen, deck officers, and engine officers. The investigation employs qualitative research methods and descriptive analysis to comprehend the cadets' competences in computer literacy. The focal point is the introductory study of computer science and maritime technology tailored for the Nautical and Technical majors. Moreover, the research incorporates an examination of the socioreligious dimensions influencing the cadets' perspectives on their educational journey. Given that the cadets hail from diverse regions of Indonesia, they bring with them a rich tapestry of linguistic and cultural practices, utilising both Bahasa Indonesia and their traditional languages in their daily lives. The study aims to understand how these socioreligious factors intertwine with their academic pursuits and adherence to international standards. In conclusion, this research contributes to the broader discourse on maritime education by providing insights into the intersection of computer literacy, socioreligious perspectives, and international competencies among first-year cadets. The findings are expected to inform educational strategies and policies to better prepare cadets for the evolving demands of the global maritime industry.

This academic research delves into the critical examination of the computer literacy and socioreligious perspectives of first-year cadets enrolled in the International Maritime Education programme at Maritime Institute Jakarta (STIP Jakarta). The study focuses on 200 randomly selected cadets who represent a diverse range of cultural and linguistic backgrounds within Indonesia. As future global officers, these cadets are integral to the maritime sector's international landscape and are expected to communicate fluently in English, adhering to the standards set by the International Maritime Organization's International Maritime Education and Training (IMO-STCW) guidelines. The research is centred on the first semester cadets, freshly graduated from senior high school, enrolled in three majors: Nautical, Technical, and Port and Shipping Management. These majors collectively contribute to the production of qualified seamen, deck officers, and engine officers. The investigation employs qualitative research methods and descriptive analysis to comprehend the cadets' competences in computer literacy. The focal point is the introductory study of computer science and maritime technology tailored for the Nautical and Technical majors. Moreover, the research incorporates an examination of the socioreligious dimensions influencing the cadets' perspectives on their educational journey. Given that the cadets hail from diverse regions of Indonesia, they bring with them a rich tapestry of linguistic and cultural practices, utilising both Bahasa Indonesia and their traditional languages in their daily lives. The study aims to understand how these socioreligious factors intertwine with their academic pursuits and adherence to international standards. In conclusion, this research contributes to the broader discourse on maritime education by providing insights into the intersection of computer literacy, socioreligious perspectives, and international competencies among first-year cadets. The findings are expected to inform educational strategies and policies to better prepare cadets for the evolving demands of the global maritime industry.

The spread of the Covid-19 virus and the emergence of various variants became a global pandemic in just a matter of minutes.  The Indonesian government swiftly implemented several policies to prevent the spread of the virus.  In the pandemic phase which requires social distancing for the community.  The government does not stop urging the public to always obey health regulations and protocols.  Moreover, the role of regional governments is very central in handling the Covid-19 pandemic, even though they limit direct contact with the community, thanks to advances in science and technology, central or regional leaders can use social media to convey texts or videos in the form of appeals to the public.  After passing through the pandemic phase, the time has come to rebuild and overcome various problems that have arisen due to the impact of the pandemic.  Conditions after the Covid-19 pandemic have become the focus of attention of regional governments, including Regional Heads in Central Java.  This research uses a qualitative research approach.  The aim of qualitative research consists of describing the research object, expressing the meaning behind the phenomenon, and explaining the phenomenon that occurs.  The method used is descriptive and content analysis.  Data is obtained critically through speech discourse contained in content on social media and produces inferences regarding the use of spoken language as a form of speech act.  The results of this research show that in the speech video of the Central Java Regional Head, Ganjar Pranowo, there is macro structure (thematic) analysis, superstructure (schematic) analysis and micro structure analysis.  Macro structure analyzes discourse that influences thoughts, actions and implied ideologies.  Superstructure analysis understands the way speech discourse is structured and the appearance of its interactions.  Meanwhile, microstructural analysis reveals that the language conveyed by Ganjar Pranowo aims to achieve certain communications.

This research is entitled The context of sociocultural practice in the song "Oras Loron Malirin" with Norman Fairclough's study. The issues discussed were (3) How is the sociocultural practice in the song "Oras Loron Malirin"? The type of research in this study is to use a descriptive qualitative research approach with Norman Fairclough's critical discourse analysis model. The type of data used in this study is a song text entitled "Oras Loron Malirin" and the data source in this study is the subject from which the data was obtained. The data source is the lyrics of the song "Oras Loron Malirin" which comes from the Belu area of ​​East Nusa Tenggara Province. In this study, researchers used data collection techniques in the form of documentation techniques. The data analysis technique used in examining this research is descriptive data analysis techniques according to Miles and Huberman, namely, reduction, data display, and conclusion drawing / verification. The results of this study are in the form of data in the analysis of sociocultural practice, there are several things, namely cultural systems, economic systems and political systems that greatly influence the development of a discourse.    

This research analyzes social criticism in the lyrics of the song "Revolusi" by Dery Firmansyah (Defamation). The lyrics of this song serve as a medium for the creator to express their critical message towards the government. The research adopts a qualitative method and applies the Van Dijk Model as a framework for critical discourse analysis, particularly in understanding the structure and production processes of the text. Through discourse analysis, the study examines the elements of criticism related to the lyrics that function as a medium for criticizing the government. The main theme of the lyrics is to critique the prevailing issues at that time. The findings of the research indicate that lyrics can be used as a medium for social criticism, as evidenced by the macro structure, superstructure, micro structure, social cognition, and social context identified through text analysis.

This study examines the perspective of the role of women in the film "For the Good Name of the Campus" with the method of critical discourse analysis using the Sara Mills model. The research method used in this discussion is a qualitative descriptive method using Sara Mills' critical discourse analysis. Sara Mills takes a closer look at how the actors' positions appear in the text. Who positions himself as the narrator (subject) and who becomes the object being narrated, and sees how the position of the writer and the reader is positioned in the discourse. So, the research results reveal 5 scenes with subjects and objects.

Batik is a global cultural heritage of the Indonesian nation. Various kinds of Indonesian batik motifs, one of which is the Javanese Lurik Motif. In Philosophical-Sociological-Phenomenological Studies, Lurik Motives are very close to the human life cycle. Using a critical discourse analysis approach, Philosophical-Sociological-Phenomenological studies, this paper describes the relationship between the Javanese Lurik Motifs and their spiritual meanings. Javanese lurik motifs have different meanings and uses in every traditional ceremony in society. It is hoped that this writing will be able to awaken the nationalism and love of the younger generation for Javanese Lurik Batik Motifs, their preservation in the future and increase our piety to the Creator, God Almighty.