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Widya Aulia Siregar; Riyan Pradesyah

Jurnal Pengabdian dan Kesejahteraan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

Micro, Small, and Medium Enterprises (MSMEs) are a major pillar of the national economy, but Rengginang MSMEs in Dolok Kahean Village face challenges adapting to the digital era, characterized by limited market reach through traditional methods and minimal product exposure due to not utilizing digital media. In fact, a digital presence is crucial for achieving positive benefits such as higher income. The main objective of this community service is to provide intensive assistance in implementing digital marketing strategies for Rengginang MSMEs. The implementation method is based on the principle of Participation with a Participatory Action Research (PAR) approach. Concrete actions include intensive Capacity Building Training on digital marketing fundamentals, branding strategies, and product photography techniques, followed by direct assistance in creating and managing social media accounts. The results of the community service demonstrate the successful transformation of Rengginang MSMEs into digitally literate MSMEs. Key achievements include increasing partner digital capacity, activating new digital marketing channels, and strengthening product visual branding. Evaluation through FGDs confirms that this implementation triggers a significant expansion of market reach beyond village boundaries and increased consumer awareness. The conclusion confirms that intensive mentoring is a vital strategy to bridge the digital divide at the village level, thereby effectively supporting the development of the local creative economy and accelerating economic growth.

Wiratama, Tomi; Pribadi, Indah Ayu Permana; Amanda, Ariesta

Populer: Jurnal Penelitian Mahasiswa 2025 Universitas Maritim AMNI Semarang

Stunting is a serious problem because it impacts long-term development, preventing children from reaching their full potential, leading to lower cognitive abilities, and increasing their susceptibility to future illnesses. It also impacts both macroeconomic and microeconomic income. SSGI data from 2022 shows that the stunting rate in Central Java was 20.8%, with the highest stunting rate in Central Java Province being in Brebes Regency at 29.1% in 2022. Pandansari Village is one of the villages in Paguyangan District with the highest stunting prevalence, with 129 children in 2023. This study aims to determine the effectiveness of the stunting reduction acceleration program in Pandansari Village. This study uses a descriptive qualitative method. Data collection was carried out through observation, interviews, and documentation. The focus of this study uses Budiani's effectiveness theory, namely. The results of the study are seen from five aspects, the first is the accuracy of the target in the aspect of the accuracy of the target of toddlers recorded by the posyandu cadres and village midwives so that the program is in accordance with the targets that have been previously determined and is in accordance with existing policies. Second, the aspect of program socialization where the existing program has been well socialized to program recipients through various existing activities which include stunting prevention. Third, the program objectives from this aspect, the objectives of the existing program have been effective because the stunting rate in Pandansari Village has decreased every year and also parents of toddlers have better understanding and pay more attention to healthy lifestyles for toddlers. And fourth, program supervision in this aspect, village cadres and midwives have provided regular supervision to program recipients and also provided reports to the village government, sub-district government and community health center every six months.  

Resa Rahmawati; Eka Susilawati; Fithrotul Kamilah; Noerma Kurnia Fajarwati; Putri Handayani

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2025 Pusat Riset dan Inovasi Nasional

This study aims to analyze the Samsat (Village Unit) communication strategy in improving taxpayer compliance with Motor Vehicle Tax (PKB) in Pandeglang Regency. The study employed a qualitative approach, with data collection techniques including in-depth interviews, non-participant observation, and documentation studies. Informants were selected purposively, including internal Samsat personnel (heads of technical implementation units, socialization officers, social media administrators, Mobile Samsat coordinators, and the Regional Revenue Agency) and the public (compliant taxpayers, delinquent taxpayers, and community leaders). Data analysis was conducted using an interactive model through reduction, presentation, and drawing conclusions through source triangulation. The results indicate that communication strategies through direct outreach, social media, Mobile Samsat services, and the Tax Amnesty Program have proven effective in increasing taxpayer participation and compliance. The amnesty program, in particular, is effective in attracting delinquent taxpayers and has an impact on increasing regional revenue. This study concludes that an appropriate, consistent, and community-based communication strategy plays a crucial role in optimizing PKB revenue. These findings can serve as a reference for formulating more innovative and sustainable communication strategies to increase Regional Original Income (PAD).

Firman Hidayat; Wahyu Widodo; Endayani Endayani

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2025 Pusat Riset dan Inovasi Nasional

This research aims to analyze the Regional Government's strategy in developing the Tanjung Lesung Tourism Area and identify obstacles and efforts to improve the community's economy. As a Special Economic Zone (SEZ) and a national priority tourism destination, Tanjung Lesung has great potential in encouraging local growth, but its development still faces challenges. The research uses a descriptive qualitative method through interviews, observations, and documentation studies with informants from the Tourism Office, SEZ managers, MSME actors, and Pokdarwis. The analysis refers to the theory of Suryadana's tourism development strategy, including attractions, accessibility, amenities, and institutions. The results of the study show that the government's strategy focuses on the development of attractions through the involvement of MSMEs and cultural preservation, as well as improving facilities with training and community assistance. This strategy has a positive impact on increasing income and job creation. However, there are obstacles in the form of limited regional authority in SEZ management, lack of optimal accessibility and infrastructure, weak collaboration between stakeholders, low capacity of local human resources, and inconsistent promotion. The government's efforts include increasing human resource capacity, facilitating MSMEs in events, and cross-sector coordination. In conclusion, the Tanjung Lesung tourism development strategy has contributed to economic empowerment, but it is not optimal, so stronger synergy is needed between the government, the private sector, and the community to realize sustainable tourism.

Nabila Ardini; Riyan Pradesyah

Jurnal Pengabdian Masyarakat Terapan 2025 Lembaga Pengembangan Kinerja Dosen

Effective waste management is a crucial challenge in maintaining environmental cleanliness and sustainability, especially in rural areas. This study aims to analyze the development of waste banks as a sustainable waste management solution in Jl Sosro GG 1001 Village. The research method used is qualitative descriptive with data collection techniques through field observations, in-depth interviews with residents and waste bank managers, and documentation of activities. The results of the study show that the existence of waste banks is able to increase public awareness in sorting and managing household waste. In addition, the social and economic impacts caused are quite significant, such as the formation of work groups, increased additional income, and strengthening the value of mutual cooperation. However, there are a number of challenges that hinder program optimization, including limited operational facilities, lack of continuity of community participation, and lack of technical support from local governments. To overcome this, a capacity building strategy is needed through continuous training, provision of supporting facilities, and cross-sector collaboration. The waste bank in Jl Sosro GG 1001 Village has great potential to be used as a model of sustainable community-based waste management, if supported by a joint commitment between residents, the government, and other stakeholders.

Rodhiatun Nazliah Damanik; Muhammad Arifin Nasution

Jurnal Media Administrasi 2025 Universitas 17 Agustus 1945 Semarang, Indonesia

Food security is a crucial foundation in breaking the cycle of poverty, particularly in rural areas that are vulnerable to limited food access. The Government of Bangun Purba Village has implemented a food security assistance program through the distribution of livestock and crop seedlings as a strategy to improve both food availability and community income. This study aims to describe the implementation process of the program, identify supporting and inhibiting factors, and assess its impact on poverty alleviation in the village. The research employs a descriptive qualitative approach with data collected through interviews, observation, and documentation. Informants include the village head, program coordinator, members of the Village Consultative Body (BPD), and program beneficiaries. Data analysis is based on David C. Korten’s Theory of Successful Program Implementation, which encompasses three main indicators: the program, implementing organization, and target group. The results show that the food security program in Bangun Purba Village has contributed positively to improving food availability for some community members. However, its effectiveness has not yet reached an optimal level due to uneven distribution of aid, lack of technical assistance, limited socialization, and weak coordination among stakeholders.

Riska Dewi Andriyani; Kholifah Kholifah; Ridho Maulana Apriandi; Tasman Tasman

Jurnal Pengabdian dan Pembangunan Lokal 2025 Lembaga Pengembangan Kinerja Dosen

This study examines the views of community and traditional leaders on the practice of giving alms derived from unusual sources of income in Mojopuro Village. The tradition of giving alms in Mojopuro has strong cultural roots and social values, reflecting a blend of Islamic teachings and local wisdom. However, historically, almsgiving has sometimes come from less than halal sources, such as gambling proceeds, which were once considered commonplace due to limited religious understanding. This study employed a descriptive qualitative method, using interviews with community and traditional leaders as key informants. The results show a significant shift in how the community interprets almsgiving. Religious leaders now emphasize the importance of halal sources of income and sincere intentions in giving, while traditional leaders emphasize social values such as mutual cooperation and caring for others. This transformation reflects a shift from traditional practices to a deeper religious understanding, without diminishing the values of togetherness that are characteristic of Mojopuro. Thus, the tradition of giving alms in Mojopuro is not only a form of worship but also a means of fostering morality and social solidarity that persists amidst changing times

Devi Ratna Sari; Nur Siyami; Rusmiyatun Rusmiyatun

International Journal of Economics, Commerce, and Management 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to explore the impact of Village-Owned Enterprise (BUMDes) governance on village economic independence, with a case study in BUMDes Dadirejo, Bandungrejo Village, Bayan District, Purworejo Regency. The focus of this study is to determine the extent to which good governance principles can encourage increased village economic independence, particularly in terms of increasing Locally-Owned Income (PADes) and empowering village communities. This study uses a quantitative descriptive-verification approach, involving 60 respondents consisting of village officials, BUMDes managers, and community representatives. Data collected through questionnaires, interviews, and documentation were analyzed using validity, reliability, correlation, and regression tests using SPSS. The results show that good BUMDes governance has a positive and significant influence on village economic independence. The application of the principles of transparency, accountability, participation, responsibility, and institutional independence in BUMDes contributes to increasing local economic capacity and community participation in village development. These findings confirm that BUMDes management based on the principles of good governance can be a major catalyst in achieving sustainable rural development and improving the welfare of village communities.

Muhammad Ashsubli

Ikhlas : Jurnal Ilmiah Pendidikan Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study examines Enha Water, a bottled mineral water business developed as an economic empowerment strategy based on Islamic boarding schools (pesantren) in Bengkalis Regency, Riau Province. The background of this research stems from the importance of the economic independence of Islamic boarding schools (pesantren) as Islamic educational institutions that play a role not only in religious development but also in strengthening the community's economy. The research method used was a qualitative case study approach. Data collection was conducted through in-depth interviews, observation, and documentation with the boarding school administrators, students, and related parties involved in the Enha Water business management. The results indicate that Enha Water's existence has significantly contributed to increasing the boarding school's income, creating jobs for students and the surrounding community, and fostering an entrepreneurial spirit based on Islamic values. Furthermore, this business also serves as a practical learning tool for students in economics and business management. Challenges faced include limited capital, marketing distribution, and competition with similar products. This study concludes that Enha Water has the potential to become a model for sustainable Islamic boarding school economic empowerment if supported by professional management, product innovation, and synergy with various stakeholders.

Jandu, Inosensius Harmin; Lorensius Santu; Yosef Kurniawan Ukar; Yostones Hardi

Jurnal Riset Rumpun Ilmu Tanaman 2025 Pusat riset dan Inovasi Nasional

Farmers are grappling with drought challenges that jeopardize rice production. To address this, the government is promoting the use of water pumps and the construction of reservoirs. However, reservoir development comes with specific stipulations, such as the land used needing to be owned by the village or government. Climate change poses a significant challenge to Indonesia's agricultural sector. The pump irrigation program has emerged as a crucial solution for water scarcity in farmlands. This research was conducted in Belangturi Village, Ruteng District, Manggarai Regency, chosen purposively due to its status as a key rice paddy development area. The study took place from December 2023 to April 2024, employing simple random sampling. Data indicates there are 40 active rice paddy farmers in Belang Turi Village. An economic analysis forecasts substantial benefits from this program, including a 20-30% increase in rice production, an improved cropping index, crop diversification, and a 40-60% rise in farmer income. The financial analysis yields highly positive results: an NPV of IDR 450,000,000, an IRR of 18%, a Payback Period of 4.5 years, and a BCR of 1.75, all strongly indicating a highly feasible investment. From a social standpoint, pump irrigation is desperately needed and enthusiastically supported by the community. It's perceived as vital for overcoming critical water shortages, enhancing welfare, and improving access to education and healthcare. Therefore, implementing this pump irrigation system is highly recommended as a comprehensive solution for sustainable agricultural development in Belang Turi Village.

Lily Joris; Shirley Fredriksz; Jeffrie Wattimena

Ekspresi : Publikasi Kegiatan Pengabdian Indonesia 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

The purpose of this training is to provide understanding, competence and skills for training participants about the utilization of waste from broiler farms (litter) to be used as organic fertilizer, so that it can increase the income of farmers and can reduce negative impacts on the environment. The training method includes lectures, discussion, visits to broiler farm locations and practical work on making organic fertilizer for 30 training participants. Lectures and practical work on making organic fertilizer were carried out at the Animal Production Laboratory of the Animal Husbandry Department, Faculty of Agriculture, Pattimura University. The results of the activity showed an increase in understanding of the management of waste from broiler farms to be managed properly. The conclusion of the Community Service Program Training on Making Organic Fertilizer Using Broiler Manure is as follows: This training succeeded in increasing 92,56 percent the knowledge, competence and skills of participants regarding the processing of broiler waste (litter) into quality organic fertilizer; This training provides an effective solution to overcome the problem of broiler waste (litter) accumulation in the livestock environment; This training changed the perspective of training participants on producing and commercializing organic fertilizer, so that it can increase the income of farmers.

Zaid Taqiyyuddin; Badruddin Nasir

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2025 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Bontang Kuala, a coastal village in Bontang City, possesses abundant marine resources, particularly bawis fish (Siganus canaliculatus). However, this potential has not been fully optimized to strengthen the local economy. This study aims to examine strategies for strengthening the local economy through the management of bawis fish products using the 4P marketing mix (product, price, place, and promotion). This research employs a qualitative descriptive approach with data collection methods including observation, in-depth interviews with business owners and visitors, and field documentation. The findings indicate that business actors in Bontang Kuala have developed various processed bawis fish products, such as gammi bawis and dried bawis fish, marketed with pricing strategies adjusted to purchasing power. Most businesses are strategically located along the culinary tourism route, although accessibility challenges persist. Promotion strategies remain simple and limited to social media and local community support. Key supporting factors include raw material availability, high market demand, and community institutional support, while constraints include infrastructure limitations, suboptimal promotion, and raw material fluctuations. Overall, the management of bawis fish products has positively impacted community income and strengthened local economic identity. Recommendations include strengthening business infrastructure, enhancing digital promotion capacity, developing community-based business institutions, and expanding strategic partnerships among local actors.

Raihan Sulaiman Payapo; I Wayan Restu; Suprabadevi Ayumayasari Saraswati; I Ketut Wija Negara

Jurnal Manajemen Bisnis Era Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Fishermen are an essential group in supporting national food security; however, their lives are still characterized by various social and economic challenges, such as unstable income, low education levels, and high household expenditure burdens. This research aims to provide an overview of the socio-economic conditions and welfare of Bouke Ami fishermen in the Nusantara Fisheries Port (PPN) Muara Angke, North Jakarta, through the Fishermen’s Exchange Rate (NTN) and Fishermen’s Exchange Rate Index (iNTN). The study was conducted in May–June 2025 using a descriptive method with quantitative and qualitative approaches. Data collection techniques included observation, interviews, and questionnaires distributed to 100 Bouke Ami crew members (ABK). The results showed that the majority of crew members were aged 30–39 years, had completed only junior high school education, received health services through community health centers (puskesmas), had three family dependents, and most lived in their own homes. The average total monthly income of Rp5.733.500 is considered high as it exceeds the 2025 DKI Jakarta minimum wage (UMP) of Rp5.367.381. Meanwhile, the average total expenditure of Rp5.396.761 remains below income, indicating manageable household finances. The NTN value was 1,06 in April and 1,07 in May, resulting in an iNTN of 101%, indicating that Bouke Ami fishermen in PPN Muara Angke, North Jakarta, are at a level of economic welfare classified as prosperous with slight improvement. This increase reflects a modest rise in fishermen’s purchasing power between the two months and can serve as basis for formulating policies aimed at empowering coastal fishermen.

Anis Rindiani; Nana Adriana; Karin Mauren; Ali Nanda; Zalfaa Arisa +7 more

Jurnal Pengabdian Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

This community service program aims to improve the capacity and sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Paku Village, Payung District, South Bangka, through an integrated intervention approach. The program's primary focus is education on legal protection, digital financial literacy, and product marketing, which can strengthen the competitiveness of rural MSMEs. Rural MSMEs often face various challenges, such as difficulties in complying with legal regulations, limited access to financing, and limited market reach, which hinder their growth. Therefore, this program adopts a participatory approach involving workshops, training, and direct mentoring to provide MSMEs with the knowledge and skills necessary to overcome these challenges. Expected outcomes of this program include increased understanding of business legality, adoption of digital financial transactions, and the implementation of effective digital marketing strategies. Through the integration of these three aspects, this program aims to increase MSME income, expand their competitiveness, and create new jobs at the local level. With long-term impacts that include village economic development and community empowerment, this program is expected to become a sustainable model for MSMEs in other villages in the area.

Diya Pebriyanti; Virna Dewi; Nur Hidayati; Nur Aisyah; Amanda Pradila +7 more

Jurnal Pengabdian Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

Food security is a strategic issue related to meeting the basic needs of the community, in terms of availability, affordability, and sustainability. This study aims to describe community empowerment through a native chicken breeding program as an effort to improve food security in Pangkal Buluh Village, South Bangka Regency. The method used is a participatory approach that involves the community directly from the planning, socialization, training, implementation, to program evaluation stages. A total of 50 residents were involved as program targets, and each received four chicks, bringing the total number of chickens distributed to 200 native laying hens. The results showed enthusiasm and active participation from the community, both in attending training and in raising the chickens. The use of home yards as coops and local feed proved effective in reducing maintenance costs. This program has had a positive impact on the social aspect through the formation of livestock groups, the economic aspect with the potential for additional income from egg sales, and the food security aspect in the form of the availability of animal protein at the household level. Thus, the native laying hen breeding program can be a model for sustainable community empowerment in strengthening village food security.

Anis Rindiani; Nana Adriana; Karin Mauren; Ali Nanda; Zalfaa Arisa +7 more

Jurnal Pengabdian Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

This community service program aims to improve the capacity and sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Paku Village, Payung District, South Bangka, through an integrated intervention approach. The program's primary focus is education on legal protection, digital financial literacy, and product marketing, which can strengthen the competitiveness of rural MSMEs. Rural MSMEs often face various challenges, such as difficulties in complying with legal regulations, limited access to financing, and limited market reach, which hinder their growth. Therefore, this program adopts a participatory approach involving workshops, training, and direct mentoring to provide MSMEs with the knowledge and skills necessary to overcome these challenges. Expected outcomes of this program include increased understanding of business legality, adoption of digital financial transactions, and the implementation of effective digital marketing strategies. Through the integration of these three aspects, this program aims to increase MSME income, expand their competitiveness, and create new jobs at the local level. With long-term impacts that include village economic development and community empowerment, this program is expected to become a sustainable model for MSMEs in other villages in the area.

Diya Pebriyanti; Virna Dewi; Nur Hidayati; Nur Aisyah; Amanda Pradila +7 more

Jurnal Pengabdian Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

Food security is a strategic issue related to meeting the basic needs of the community, in terms of availability, affordability, and sustainability. This study aims to describe community empowerment through a native chicken breeding program as an effort to improve food security in Pangkal Buluh Village, South Bangka Regency. The method used is a participatory approach that involves the community directly from the planning, socialization, training, implementation, to program evaluation stages. A total of 50 residents were involved as program targets, and each received four chicks, bringing the total number of chickens distributed to 200 native laying hens. The results showed enthusiasm and active participation from the community, both in attending training and in raising the chickens. The use of home yards as coops and local feed proved effective in reducing maintenance costs. This program has had a positive impact on the social aspect through the formation of livestock groups, the economic aspect with the potential for additional income from egg sales, and the food security aspect in the form of the availability of animal protein at the household level. Thus, the native laying hen breeding program can be a model for sustainable community empowerment in strengthening village food security.

Hengki Mangiring Parulian Simarmata; Henry Dunan Pardede; Erwin Sirait; Doris Yolanda Saragih; Demak Claudia Yosephine Simanjuntak +1 more

ARDHI : Jurnal Pengabdian Dalam Negri 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This Community Service Program (PKM) was implemented in Siantar Martoba, Pematangsiantar City, with the aim of enhancing the local economy through empowering farmer groups in optimizing backyard land. The program is a collaboration between Universitas Murni Teguh PSDKU Pematangsiantar, Politeknik Bisnis Indonesia, and the Food Security and Agriculture Office of Pematangsiantar City, attended by 15 farmers on July 4, 2025. The resource person, Henry Dunan Pardede, S.P., M.M., provided training on cultivating high-value crops such as California Papaya and Caplak Chili. The activities consisted of preparation, training, field assistance, and distribution of seedlings. The results showed an improvement in skills, entrepreneurial motivation, and more productive use of backyard land. This program also contributed to the achievement of SDGs point 1 (No Poverty), point 2 (Zero Hunger), and point 8 (Decent Work and Economic Growth) by strengthening the local economy based on agricultural potential. With a community-based approach, this program successfully increased food security, household income, and the sustainability of agricultural practices, while demonstrating the effectiveness of empowerment that can be extended to other areas facing similar challenges.

Nur Ainun; Muslim Hasan; Nova Elliza; Asril Fauzi; Juliana Syafitri +5 more

Jurnal Pengabdian dan Keberlanjutan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

The Community Service (KKN) program group 38 in Purba Lamo Village, Lembah Sorik Marapi Subdistrict, aims to enhance the community's economy through product diversification based on local potential, specifically bananas. Although the village produces an abundance of bananas, its processing has been limited to selling them in raw form or simple processed products, resulting in low added value. The KKN program initiated training on processing bananas into chips with various flavors, introducing modern packaging techniques and adaptive marketing strategies. The approach used was participatory, including socialization, direct practice, and continuous mentoring in production and distribution. The results showed an improvement in the residents' skills in product processing, the emergence of new entrepreneurial motivation, and collective initiatives to expand marketing networks at local and regional levels. The long-term impact of this activity is an increased awareness among the community about the importance of managing local potential innovatively, which supports collective welfare. This KKN program not only provides short-term benefits, such as increased income, but also contributes to strengthening the village's economic independence sustainably.

Octaviani Octaviani; Esha Aulia; Shofwatul Fuadah; Mita Nasywa; Ferida R

Ikhlas : Jurnal Ilmiah Pendidikan Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Islamic boarding schools (pesantren) as traditional Islamic educational institutions not only serve as places for shaping students’ character, morals, and spirituality but also hold great potential in developing community economic independence through the management of pesantren business units. These business units are a concrete manifestation of the values of independence, hard work, and responsibility taught in the pesantren’s educational process. The purpose of this study is to examine in depth the role of pesantren business units in supporting the economic self-reliance of the pesantren itself as well as their contribution to empowering the surrounding community. This study employs a descriptive qualitative method with a case study approach on several pesantren that have successfully developed various business units such as cooperatives, agriculture, livestock, garment production, and student shops. The results show that pesantren business units function not only as a means of entrepreneurship education for students but also as a primary source of funding to support the operational activities of the pesantren. In addition, they act as the driving force of the local economy by creating employment opportunities, increasing income, and promoting community-based economic empowerment. The success of pesantren business units is influenced by professional management, strong leadership support, and the ability to innovate and adapt to changing times.