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Teenagers at GKSI Sengkuang face similar struggles to teenagers in general. They are exposed to various influences that can weaken the foundations of their faith, such as unlimited access to social media, content that is not in line with Christian values, and relationships that are far from the principles of God's word. In situations like this, many teenagers experience confusion in determining who they are, what their purpose in life is, and how to live a life centered on Biblical values. Meanwhile, the research method uses qualitative by conducting direct observations, then the results of the observations will be processed into PKM articles, and supported by various literary sources such as journals, books, the Bible. The results of the research findings lie in the significant positive impact for GKSI Sengkuang youth. As well as, raising awareness of the dangers of identity crises, helping teenagers reflect on their self-worth in Christ, and growing their understanding of social pressures and the importance of church community.

Optimizing human resources (HR) in digital marketing through the synergy between creativity and technology is an important strategy to create effective and innovative marketing campaigns in the digital era. Creativity plays a crucial role in producing engaging and relevant content, which is able to build an emotional connection with consumers as well as strengthen the brand identity. Meanwhile, technology allows for personalization, data-driven analysis, and efficiency in the implementation of marketing strategies. This study examines how the combination of human resource creativity and the use of digital technology can create a competitive advantage for companies. The results of the study show that companies that successfully integrate these two elements can increase consumer engagement, customer loyalty, as well as the effectiveness of marketing campaigns. From a conceptual perspective, this approach is changing the way companies view innovation and cross-functional collaboration within organizations, which in turn improves responsiveness and adaptability to market changes. The practical implications of this research are the importance of investing in the development of creative and skilled human resources in technology, to create a sustainable digital marketing strategy and be able to compete in an increasingly competitive global market.

In the digital era, the personal branding of lecturers and alumni plays a strategic role in enhancing university brand awareness. A strong academic identity and a positive image presented through digital platforms can strengthen the reputation of higher education institutions. This study aims to analyze how optimizing the personal branding of lecturers and alumni contributes to shaping university brand awareness. The research method used is a literature review by analyzing various scientific sources related to personal branding, brand awareness, and digital marketing strategies in the context of higher education. Data were collected from academic journals, books, and relevant publications discussing the role of digital media in building the image of academic institutions.The findings indicate that consistent and authentic personal branding of lecturers and alumni on digital platforms such as social media, university websites, and professional networks can enhance university exposure and appeal to prospective students and other stakeholders. Active interaction, expertise-based content, and participation in online academic discussions are key factors in building credibility and public trust. The implications of this study provide insights for universities in designing effective digital branding strategies by leveraging the active role of lecturers and alumni. Universities should encourage the strengthening of personal branding through training programs and structured digital communication policies to enhance institutional competitiveness at both national and global levels.

This community service activity was conducted in Pantai Amal Village, Tarakan City, aiming to introduce and preserve traditional games that are increasingly neglected due to the dominance of gadgets among children. The program began with a brief socialization session on the importance of preserving traditional games in the digital era, followed by the practice of five traditional games: marbles, rubber jump, congklak, cabang, and bekel ball. Pre-test results showed that most children were unfamiliar with the rules and gameplay, while post-test results indicated a significant improvement in their understanding and ability to play. Children demonstrated great enthusiasm throughout the activity and even requested for future sessions. This program serves not only as entertainment but also as a medium to strengthen physical health, cognitive skills, social character, and local cultural preservation. Therefore, the activity contributes to maintaining socio-cultural identity in coastal communities and offers a relevant non-formal educational alternative.

The waning enthusiasm for preserving the nation's wealth, one of which is regional languages, has become a serious problem that has occurred in recent years. However, only a few Indonesian people are aware of it. Regional languages, especially Serang Javanese, are on the verge of extinction. According to the data obtained, there are three million speakers of Serang Javanese, while the majority of Jaseng (Serang Javanese) speakers are in Cilegon, Serang and a small number in Tangerang, Banten Province. Unfortunately, Banten Javanese language users are starting to be eroded by the progress of the times, people are more in favor of slang communication, South Jakarta language, and the influence of other foreign languages. If the number of speakers decreases from before, it is possible that in the next few years the Jaseng language will experience extinction, which will result in the loss of the local wisdom of the people of Serang district. The good news is that the role of social media, which does not always have a negative impact on society, is actually one of the savior media in preventing the extinction of regional languages. One of them was proven by the owner of an influencer Instagram account from Serang who planned to create content that speaks the Serang Javanese language even though it is part of the code-mixing phenomenon. This research aims to reveal every content with the concept of the code-mixing phenomenon in Mang Aplen's Instagram account in detail, starting from the words, phrases and particles used in the communication. The method used in this research is a descriptive qualitative method which is carried out by analyzing data obtained from speech on Instagram content. The results obtained from this analysis are that there are several single words, phrases, affixes, word repetitions and particles of the Serang Javanese language, dialects and customary activities of the Serang Banten people in the context of entertainment, which are very popular with the community, which reflects the maintenance of the Serang Javanese language. and the local wisdom of the Serang Regency community, this is believed to be able to build community enthusiasm in maintaining the Jaseng language and the local wisdom of the Serang community so that it remains sustainable and strong.

This study aims to analyze the Timor Leste conflict from various conflict theory perspectives. By understanding the motives and dynamics underlying the conflict, it is expected to provide deeper insight into the causes and consequences of the Indonesian invasion and its impact on the Timorese people. This study uses a library method with the intention of collecting and analyzing information from various written sources related to theories of international relations and the dynamics of social conflict, starting with topic identification, literature collection, and ending with analysis and synthesis of information to find patterns and relationships between theories and phenomena studied. The results of the study show that the Timor Leste conflict from the Republic of Indonesia between 1975 and 1999 can be analyzed through various conflict theory perspectives, including Realism, Constructivism, and Marxism Theory. Realism Theory helps explain the Indonesian military invasion as an effort to defend national interests, while Constructivism Theory highlights the role of identity and norms in the struggle for independence of the Timorese people. On the other hand, Marxist Theory reveals that economic injustice and social class differences play an important role in triggering conflict. By understanding these three theories, this research provides deeper insights into the causes and dynamics of conflict, and identifies steps that can be taken to achieve a just and sustainable resolution.

This study examines the influence of foreign pop culture on the narrative and aesthetics of contemporary Indonesian films. In the era of globalization, Indonesian filmmakers face the challenge of adapting global elements while preserving local identity. This research employs a qualitative approach by analyzing several Indonesian films, such as Gundala, Yuni, and Impetigore, which exhibit a unique blend of global and local themes. The findings reveal that foreign pop culture plays a significant role in shaping modern and globally competitive narrative structures and visual aesthetics while maintaining Indonesian cultural values. However, the risk of cultural homogenization remains a challenge. With the right adaptation strategies, Indonesian films can strengthen their position as cultural representations that are both globally and locally relevant. This study aims to contribute to the development of the Indonesian film industry amidst the influence of cultural globalization.

Public open space can provide a special identity for a city. Generally, the shape of public open spaces must be able to accommodate a variety of user activities and have characteristics that attract people to come. The purpose of this study is to determine the correlation between motivation and atmosphere characteristics in public open spaces in Palembang City. This research uses quantitative methods that are explanatory. The data collected by using the semantic-differential (SD-method) with the sample selection using snowball-non-random-sampling. The results of the latent variable analysis and Multivariate Correlation Analysis are in the form of a relationship between motivation and the atmosphere in public open spaces in Palembang City. The results of this study indicate that the motivation of the people who come to open public spaces has reasons, that are refreshment, achievement and interaction. This motivation is supported by the influence of the atmosphere in public open space which is assessed from two aspects, such as orderliness and natural environment.

This study examines the effectiveness of integrated marketing communication in the development of community-based ecotourism at Bukit Tungkuwiri, Papua, with the aim of linking channel strategies and governance structures to socioeconomic impacts. A qualitative descriptive method was applied using purposive sampling involving visitors, managers, and local leaders. Data were collected through observation, semi-structured interviews, and documentation, and analyzed through reduction, presentation, and conclusion drawing using source and method triangulation. The results indicate that the orchestration of local government social media and printed materials expanded outreach and enhanced engagement, while community oral communication strengthened trust, identity, and educational experience. The appeal of the landscape, culinary and guide training, and local participation stimulated the economic turnover of stalls and small businesses, with tourist reach extending across provinces. The main constraints include dual authority systems, limited funding and human resources, and the absence of ticketing regulations and service SOPs. The discussion highlights the importance of cross-channel message consistency, brand architecture, and a monitoring–evaluation system linking digital metrics with on-site feedback. The study concludes that strengthening governance and local capacity is key to balancing promotion, conservation, and economic empowerment. The findings offer an operational model that can be replicated in similar rural destinations. Implications include establishing transparent ticket pricing, seasonal content calendars, curated experience packages, and cross-level collaboration among provincial, district, community, and business actors to ensure long-term sustainability.

This research aims to examine and analyze the actualization of the third principle of Pancasila, namely "Unity in Indonesia," in the context of the spirit of gotong royong, which is a noble tradition of the Indonesian nation. Gotong royong, emphasizing cooperation and togetherness, plays a crucial role in strengthening unity amidst the social, cultural, and religious diversity in Indonesia. This study focuses on how the values of unity can be manifested in gotong royong practices across various sectors of life, both at the community level, within government, and in international relations.The methodology employed in this research is a qualitative approach that includes literature studies and interviews with various parties directly involved in gotong royong activities, both in communities and governmental institutions. The research also analyzes various cases that illustrate the implementation of the spirit of gotong royong in everyday life, particularly in addressing social, economic challenges, and natural disasters.The findings indicate that the spirit of gotong royong plays a vital role in reinforcing the unity of the Indonesian nation. Through gotong royong, communities can support each other in facing various social issues while strengthening social bonds among citizens, regardless of existing differences. On the other hand, this study also identifies challenges faced in actualizing the principle of Unity in Indonesia within the spirit of gotong royong, such as the growing individualism in society and widening social gaps.This research is expected to contribute to understanding the importance of actualizing the principle of Unity in Indonesia in national life and to provide recommendations for strengthening the spirit of gotong royong to create a more united, just, and prosperous Indonesia. The spirit of gotong royong, which is an integral part of Indonesian national identity, needs to be continuously developed to face the challenges of modern times and increasingly complex global dynamics.

This study aims to analyze the impact of the Sahabat Daya Universitas Program on the growth and development of MSMEs in Medan Deli District. The study employs a descriptive qualitative method with data collection techniques including observation, interviews, and documentation. The results indicate that MSME actors in Medan Deli District, spread across six villages—Tanjung Mulia Hilir, Tanjung Mulia, Mabar Hilir, Mabar, Titi Papan, and Kota Bangun—face various challenges, such as insignificant income growth, lack of knowledge in offline and online marketing, absence of business identity, and limited funding. Through the Sahabat Daya Universitas Program, in collaboration with the Kampus Merdeka initiative and BTPN Syariah, students and universities act as facilitators to assist MSME actors. The program provides education on marketing and product development, thereby improving market access. Based on interview findings, this program has proven effective in increasing MSME actors' income and expanding product variety. With regular mentoring, the Sahabat Daya Universitas Program can further promote MSME growth in Medan Deli District

Human identity is a complex and dynamic concept, formed through interactions within society and influenced by various factors, with culture as the main element in its formation. Culture includes outward elements such as language, clothing, and food, as well as values, norms, and belief systems that shape an individual's outlook on life and behavior. The process of cultural socialization that begins at birth through family, education and mass media plays an important role in shaping one's identity, both individually and collectively. This research aims to explore the role of culture in the formation of human identity, focusing on the influence of local and global cultures and cultural elements such as language, religion, and cultural symbols. The method used is a qualitative approach with a literature study, which collects data from written sources, including journal articles and books, to examine the relationship between culture and identity. The results show that culture has a fundamental role in shaping human identity, with cultural socialization as the main process in internalizing values and norms that shape behavior and outlook on life. In addition, globalization affects the dynamics of identity, creating the phenomenon of hybrid identities that reflect the fusion of local and global cultures.

Indonesian is a national identity that every citizen should be proud of. However, the challenges of globalization and the influence of foreign cultures often weaken the sense of pride in the use of Indonesian in everyday life. The purpose of this article is to describe an effort to foster a sense of pride in Indonesian by introducing it into everyday life. This approach involves incorporating Indonesian into various activities. Through the habituation of using Bahasa Indonesia appropriately and accurately, individuals can understand the richness of culture and its role in strengthening national unity. The results show that individuals' direct involvement in language practice increases awareness of the importance of language as a medium of communication that reflects national values.

Global pop culture has become a dominant force shaping the values and identities of Generation Z, a cohort raised in the digital age. This generation faces the challenge of integrating global cultural influences with local values. This study aims to analyze the impact of global pop culture on the social values and individual identities of Generation Z through philosophical, idealistic, and empirical lenses. Using a descriptive-narrative method based on secondary data, the article offers strategic solutions, including media literacy education, local culture reinforcement, and global-local collaboration. The findings reveal that global pop culture plays a dual role: enriching perspectives while posing a threat to local values. Multi-stakeholder collaboration is essential to managing these influences wisely.    

In response to the major impact of rapid developments in the era of globalization on the public service paradigm, many government institutions have implemented the New Public Service (NPS) concept. This concept is community-oriented and prioritizes the principle of innovation to create more efficient and responsive public services. To understand and analyze the implementation of the New Public Service (NPS) in Digital Population Identity (IKD) services at the Tangerang Regency Dukcapil Office, this research uses a qualitative approach with descriptive methods and is based on the seven NPS principles initiated by Denhardt J.V & Denhardt R.B (2003). The research informants came from the Population Administration Information Systems Section. Data collection techniques are carried out through interviews, observation and documentation. The implementation of the New Public Service (NPS) in the Tangerang Regency Dukcapil Disdukcapil in IKD services has generally illustrated an effort to create a better public service environment, sensitive to community needs, and respecting the rights of citizens. However, the research results show that there is still one principle that has not been implemented, namely "Value people, not just productivity." Therefore, to maximize results, continuous efforts are needed to increase public awareness, provide adequate resources, and utilize the latest information technology in public services.

This study aims to discuss the views of the community in Tuntungan Village, Pancur Batu Sub-District, towards veiled students from the State Islamic University of North Sumatra Medan. Veiled students often face various responses from the community, ranging from acceptance to rejection. Some people think that the veil is part of a symbol of obedience in religion and the identity of Muslim women who obey the teachings of Islam. But others reject the use of the veil, because it is often influenced by negative stigmas that associate it with radicalism or terrorism. This research uses a qualitative method with a phenomenological approach to deeply understand the views of the community and the factors that influence it. This research found that there are differences in people's views that are not only nfluenced by religious understanding, but also by the level of education, exposure to information and direct interaction by veil users.

Developing identity is one of the fundamental elements in building a person's character. Strong character plays an important role in facing various life challenges, both in the family, education and community environments. One aspect that can lead to optimal development of identity is through intention and encouragement to achieve clear life goals. Sincere intentions and strong drive are the driving forces that will help individuals stay focused and consistent in achieving their goals, even when faced with various obstacles and temptations. In this context, a well-defined life goal not only provides direction, but also provides deep meaning in every step taken by the individual. The process of developing identity, which is influenced by intentions and encouragement, is closely related to character formation. The character that is formed is not only visible from a person's attitudes and behavior, but also from the ability to manage emotions, make wise decisions, and be responsible for the actions taken. Over time, developing your identity will increase self-confidence, strengthen mental resilience, and foster a sense of responsibility towards yourself and others. This article aims to explain the importance of intention and drive in developing one's identity to build one's character, as well as how this process is related to achieving larger life goals. In its implementation, a supportive environment such as family, school and community plays a significant role in forming and strengthening a person's identity. Character education, in this case, has an important role in guiding individuals to develop positive intentions and providing the encouragement needed to achieve their life goals. Therefore, it is important for each individual to have strong intentions and the right encouragement in the process of developing their identity, in order to achieve life goals that are in line with positive values ​​that can enrich their lives and those of the surrounding community.

Education plays a very important role in the process of improving the quality of human resources. Improving the quality of education is a process that is integrated with the process of improving the quality of human resources themselves. Improving the quality of human resources, namely development in building self-identity, can be achieved through a process that involves in-depth reflection and exploration of individual potential. This research aims to analyze the role of the environment and the elements of creativity, feeling and initiative in building self-confidence as part of forming one's identity. The environment, whether family, education, or society, plays a major supporting role in providing space that facilitates self-exploration. Meanwhile, the elements of creativity, feeling, and initiative become the internal foundation that moves individuals to recognize potential, face challenges, and achieve their life goals. With this development of identity, it is hoped that this can be a solution for them to gain progress, namely self-confidence, by helping to contribute to various activities, apart from that it can also make them balanced individuals who have great concern for the environment.

This paper examines the influence of Qatar’s Islamic identity on its policies during the 2022 FIFA World Cup, with a focus on LGBTQ rights. Using a constructivist approach, the study explores how Qatar’s adherence to Islamic principles, particularly Sharia law, shaped its regulations and responses to international pressures. Qatar's prohibition of LGBTQ symbols, despite assurances of safety for all attendees, including the LGBTQ community, drew significant criticism from Western nations and human rights organizations. The study highlights the tension between Qatar’s cultural and religious values and global expectations surrounding inclusivity and human rights. It also explores the broader implications of Qatar’s policies, reflecting its challenge of balancing traditional Islamic values while hosting a global event. Ultimately, this research sheds light on the complexities of cultural diplomacy and the difficulties nations like Qatar face in navigating conflicting global and local norms.

This study uses a qualitative approach with the aim of identifying the potential and challenges in the development of ecotourism on the banks of the Gajah Wong River, as well as formulating the right strategy in its management so that it can become a sustainable ecotourism destination. By focusing on the participation of local communities and the collaboration of various stakeholders, this research is expected to contribute to the development of ecotourism that supports the preservation of the local environment and culture. Ecotourism has a positive impact on the preservation of the local environment and indigenous culture, which is ultimately expected to be able to foster identity and pride among local residents through increased ecotourism activities. Kepanewon Nologaten, Caturtunggal which was previously known as a slum area has now been converted into an ecotourism area. It was concluded that the riverbank in Kepanewon nologaten, Sleman Regency, Yogyakarta has ecotourism potential that can be developed into an ecotourism destination.