Analisis Program Sahabat Daya Universitas Terhadap Pertumbuhan dan Perkembangan UMKM di Kecamatan Medan Deli

Sri Dinda Nila Sari ; Siti Kadariah
Journal Economic Excellence Ibnu Sina 📅 2025 Vol 3, No 1 🔗 DOI: 10.59841/excellence.v3i1.2318
Abstract
This study aims to analyze the impact of the Sahabat Daya Universitas Program on the growth and development of MSMEs in Medan Deli District. The study employs a descriptive qualitative method with data collection techniques including observation, interviews, and documentation. The results indicate that MSME actors in Medan Deli District, spread across six villages—Tanjung Mulia Hilir, Tanjung Mulia, Mabar Hilir, Mabar, Titi Papan, and Kota Bangun—face various challenges, such as insignificant income growth, lack of knowledge in offline and online marketing, absence of business identity, and limited funding. Through the Sahabat Daya Universitas Program, in collaboration with the Kampus Merdeka initiative and BTPN Syariah, students and universities act as facilitators to assist MSME actors. The program provides education on marketing and product development, thereby improving market access. Based on interview findings, this program has proven effective in increasing MSME actors' income and expanding product variety. With regular mentoring, the Sahabat Daya Universitas Program can further promote MSME growth in Medan Deli District
Keywords
University Friends; Mentoring; MSMEs Program
How to Cite

Sri Dinda Nila Sari & Siti Kadariah (2025). Analisis Program Sahabat Daya Universitas Terhadap Pertumbuhan dan Perkembangan UMKM di Kecamatan Medan Deli . Journal Economic Excellence Ibnu Sina, 3(1). https://doi.org/10.59841/excellence.v3i1.2318

Sri Dinda Nila Sari; Siti Kadariah, "Analisis Program Sahabat Daya Universitas Terhadap Pertumbuhan dan Perkembangan UMKM di Kecamatan Medan Deli ," Journal Economic Excellence Ibnu Sina, vol. 3, no. 1, 2025.

Sri Dinda Nila Sari; Siti Kadariah. "Analisis Program Sahabat Daya Universitas Terhadap Pertumbuhan dan Perkembangan UMKM di Kecamatan Medan Deli ." Journal Economic Excellence Ibnu Sina, vol. 3, no. 1, 2025.

Sri Dinda Nila Sari; Siti Kadariah. "Analisis Program Sahabat Daya Universitas Terhadap Pertumbuhan dan Perkembangan UMKM di Kecamatan Medan Deli ." Journal Economic Excellence Ibnu Sina 3, no. 1 (2025).

Sri Dinda Nila Sari & Siti Kadariah (2025) 'Analisis Program Sahabat Daya Universitas Terhadap Pertumbuhan dan Perkembangan UMKM di Kecamatan Medan Deli ', Journal Economic Excellence Ibnu Sina, 3(1). doi: 10.59841/excellence.v3i1.2318.

Sri Dinda Nila Sari; Siti Kadariah. Analisis Program Sahabat Daya Universitas Terhadap Pertumbuhan dan Perkembangan UMKM di Kecamatan Medan Deli . Journal Economic Excellence Ibnu Sina. 2025;3(1).

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