Publication Search

The purpose of this community service activity is to enhance the innovation and product visualization of the Micro, Small, and Medium Enterprise (MSME) Dapur 80 to increase consumer awareness and familiarity with its products. Through observations and interviews, several challenges were identified, including Dapur 80 lacked a consistent visual identity, used simple product packaging, had an unorganized menu, and did not have an appealing business location marker. To address these issues, the activity focused on designing and producing menu catalogs, product stickers, and a neon box—each playing a crucial role in enhancing product appeal. The results indicated successful implementation: catalogs were distributed to resellers, 100 stickers were printed and applied to product packaging, and one neon box was installed at the business location. An evaluation with the owner revealed satisfaction with the developed promotional media. Within just ten days of use, Dapur 80 recorded an increase of 11 new customers. However, the project was limited by its relatively short duration of one month, which constrained the measurement of long-term impacts. Despite this limitation, the community service activity contributed significantly to improving Dapur 80’s sales performance, demonstrating that enhanced product visualization can attract consumer attention, stimulate demand, and increase turnover.

This study aims to analyze the impact of service quality and promotion on customer satisfaction at Alfamart in Depok City. The research uses a quantitative approach with data collected through questionnaires filled out by 100 respondents. Data analysis techniques include data quality tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and coefficient of determination tests using IBM SPSS version 25. The results of the T-test indicate that service quality (X1) has a significant impact on customer satisfaction (Y), with a t-value of 2.851 > 1.661 and a significance value of 0.005 < 0.05. Meanwhile, promotion (X2) does not show a significant effect on customer satisfaction (Y), with a t-value of 6.938 > 1.661 and a significance value of 0.000 < 0.05. The F-test shows that, simultaneously, service quality and promotion have a significant effect on customer satisfaction (Y), with an F-value of 84.772 > F-table 3.090 and a significance value of 0.000 < 0.05. Based on the coefficient of determination test, it is found that 63.6% of customer satisfaction is influenced by service quality and promotion, while the remaining percentage is influenced by other factors.  

The apparel industry in Chengdu is transforming significantly due to integrating artificial intelligence (AI) technologies. This evolution aims to enhance consumer satisfaction by providing personalized shopping experiences, improving inventory management, and streamlining the supply chain. AI-driven algorithms analyze consumer behavior and preferences, allowing retailers to create tailored recommendations that align with individual tastes. Additionally, AI tools enable efficient inventory management by predicting trends and consumer demand, which helps reduce instances of overstock and stockouts. This optimization improves operational efficiency and ensures customers can find their desired products when visiting stores or online. This study was conducted through an online questionnaire distributed to 376 Chengdu participants to measure their attitudes toward AI improvement in the apparel industry. The findings underscore that innovative technology, perceived information quality, and perceived customization correlate with consumer satisfaction in AI experience improvement.    

Digital procurement has significantly transformed business operations, impacting production, supply chain management, and customer interactions. At PT XYZ, routine commodity procurement utilizes an e-catalogue system, a form of e-procurement based on a catalog concept. This study examines the implementation stages, advantages, disadvantages, and challenges of the system. Using a qualitative descriptive method, data was collected through interviews, observations, and documentation.Findings indicate that e-catalogue implementation at PT XYZ is complex before achieving full operation. Key advantages include automated PR creation and PO release, reducing administrative workload, enhancing transparency, and expediting procurement. However, drawbacks include inefficient data updates, a less user-friendly interface, and frequent system errors. Challenges involve poor socialization and the perception that the system mainly benefits buyers. Moreover, limited user understanding of time efficiency and error reduction further hinders adoption. Overall, while e-catalogue improves procurement efficiency, further enhancements in user training, system reliability, and feature usability are needed for optimal performance.

This abstract explores the role of artificial intelligence (AI) in enhancing consumer satisfaction in Sichuan's online customer experience and service efficiency. With the rapid growth of e-commerce, understanding consumer preferences and behaviors has become crucial. AI technologies like chatbots, predictive analytics, and personalized recommendations are integrated into online platforms to streamline service delivery and improve user interactions. By leveraging data-driven insights, businesses can tailor their offerings to meet the specific needs of consumers, thereby increasing satisfaction levels. Furthermore, AI facilitates faster response times and more efficient problem resolution, leading to a seamless shopping experience. This study was conducted through an online questionnaire distributed to 380 Sichuan participants to measure their optimization and service efficiency satisfaction. The findings underscore that technical infrastructure, user acceptance and engagement, and service quality positively correlate with consumer satisfaction in AI experience improvement.

This study aims to describe and analyze: The Effectiveness of Mobile Samsat Services in Serving Motor Vehicle Tax Payments in Lumajang Regency and the factors that affect the Effectiveness of Mobile Samsat Services in Serving Motor Vehicle Tax Payments in Lumajang Regency. The research is a qualitative descriptive analysis. The data analysis technique uses a technique developed by McNabb (2002), namely Grouping the data according to key constructs, identifying bases for interpretation, developing generalizations from the data, Testing Alternative interpretations and Forming and/or refining generalizable theory from case study. The results of the study show that the Mobile Samsat Service has been effective in increasing motor vehicle tax revenue. This program is designed to make it easier for people to pay vehicle taxes, thereby increasing accessibility and convenience. Despite challenges such as technical constraints and time constraints, feedback from the community has been generally positive, stating significant benefits of Samsat Roving in saving time and travel costs. Overall, the Mobile Samsat service in Lumajang Regency has succeeded in creating a mutually beneficial relationship between service providers and customers, which is expected to result in a more positive and trusting relationship between the parties involved. Ease and Accessibility of Services: Taxpayers feel more helped by the services that come directly to them, especially in areas far from UPT offices. The effectiveness of the Mobile Samsat in Lumajang Regency in increasing vehicle tax revenue is influenced by the ease of tax payment, strategic location and operational time, technology adoption, and consistent SOPs. Although it has had a positive impact, continuous efforts are needed to achieve greater inclusivity. These factors are important in improving the effectiveness of vehicle tax services and revenues.

Technological advancements encourage the culinary business sector to adopt digital systems to improve operational efficiency. One such innovation is a desktop-based food ordering application. Mona Cafe in Medan developed this system to make it easier for customers to place orders without waiting long or writing them down manually. This application allows customers to select menus digitally, making the ordering process more practical and efficient. Additionally, it helps waiters record and manage orders more systematically, reducing errors and speeding up service. This technology also aligns with the digitalization trend, especially in attracting millennials and Gen Z. Besides enhancing customer convenience, this application helps Mona Cafe stay competitive in the growing culinary business. Developed using the waterfall method, the system makes cafe operations more structured and professional. With this innovation, Mona Cafe is expected to improve its service quality and customer satisfaction

Business competition in the era of globalization has led various companies to compete in acquiring and maintaining their market share. This includes sectors such as trade, education, transportation, and others. This condition forces companies to develop appropriate strategies to achieve competitive advantage, ensuring they retain their market and win the competition. This research focuses on Sogo Surabaya, a shopping center visited by numerous consumers daily due to its strategic location in the city center, integrated with Tunjungan Plaza, and situated along a main road, making it easily accessible. Sogo Surabaya functions as a store providing various fashion-related needs, including formal attire such as suits and kebayas, as well as casual clothing for young people and teenagers, like t-shirts and jeans. The store atmosphere follows a typical shopping center design. Elements of the store atmosphere include interior design, product layout, air circulation, spatial arrangement, wall colors, room fragrance, furniture materials, and the products sold. The data used in this research is primary data obtained through questionnaires distributed to customers shopping at Sogo Surabaya. 

Micro, Small, and Medium Enterprises (MSMEs) in Pangkalpinang City play a strategic role in the regional economy, yet only 30% have optimally utilized digital marketing. This community service program aims to enhance the digital literacy of MSME entrepreneurs through digital marketing training, covering the use of social media, marketplaces, and customer data analysis. The methods employed include a participatory approach, practice-based training, and intensive mentoring. The implementation results indicate a significant increase in the utilization of digital platforms by MSMEs, with 90% of participants successfully optimizing social media, 75% actively using marketplaces, and 85% leveraging Google My Business. Additionally, there was an average revenue increase of 20-30% within three months after the training. This program demonstrates that digital marketing adoption can enhance MSME competitiveness, promote cost efficiency in promotions, and foster a sustainable digital community.

This study aims to analyze the effectiveness of BYOND by BSI in improving service quality and customer satisfaction at BSI KCP Krian Sidoarjo. BYOND by BSI is a digital banking platform designed to improve service quality with various superior features, such as financial transactions, account opening, and service consultations based on sharia principles. The research method used is a qualitative approach with descriptive method. Data was obtained through interviews and Focus Group Discussions (FGD) with employees from various divisions. The results showed that BYOND by BSI provides significant convenience in banking transactions, reduces queues at tellers, and offers sharia-based features that increase customer loyalty. However, challenges such as low digital literacy and transaction security concerns still need to be addressed. The implementation of BYOND by BSI has been positive in improving service quality and customer satisfaction, and strengthening BSI's image as an innovative Islamic bank. BSI needs to continue to improve digital education, strengthen security systems, and develop new features to make BYOND by BSI more effective in the future.

This research aims to find out how much influence local wisdom and service quality have on purchasing decisions with price as an intervening variable at the Bebek Sawah Restaurant in Padang City. The population in this study is unknown, therefore this study uses the ferdinant formula. and the sample used in this research was Bebek Sawah customers in Padang City, namely 68 people. The method used is Structur Equation Modeling (SEM) with Particular Least Square (PLS) 3.0. by using a questionnaire as many as 68 respondents. The results of data analysis conclude that there is a positive and significant influence of local wisdom variables on purchasing decisions. There is a positive and significant influence of service quality variables on purchasing decisions. There is a positive and significant influence of the price variable on the purchasing decision variable. There is a positive and insignificant influence of the local wisdom variable on the purchasing decision variable through the price variable as an intervening variable. There is a positive and insignificant influence of the service quality variable on the purchasing decision variable through price as an intervening variable.

The purpose of this study is to determine the effect of service quality on customer satisfaction at PT. Krakatau Argo Logistics. The research method uses quantitative methods. The study was conducted at PT. Krakatau Argo Logistik Banten from February to May 2023. Subjects and information in this case include, LS leaders, prada supervisors, employees, and service users. Data collection techniques used were by questionnaires and documentation. The collected data were then analyzed through the stages of data quality testing, classical assumption testing, hypothesis testing, and drawing conclusions. The results of this study are: 1.) The results of the analysis obtained that the Tangible variable or physical evidence did not have a significant effect on customer satisfaction. 2.) The results of the analysis obtained that the Reliability variable or reliability had a significant effect on customer satisfaction. 3.) The results of the analysis obtained that the Responsiveness variable or responsiveness had a significant effect on customer satisfaction. 4.) The results of the analysis obtained that the Assurance variable or guarantee had no effect on customer satisfaction. 5.) The results of the analysis obtained that the Empathy or responsiveness variable has a significant influence on customer satisfaction. This means that assurance can be one of the reasons. This means that Empathy can be one of the main reasons in determining customer satisfaction.

The formulation of the problem of this study is: 1) The number of customers who use the MyCargoo application is still small or the ordering process is still mostly done offline. 2) The high number of complaints from customers who use the MyCargoo application. The objectives of this study are 1) To describe the implementation of MyCargoo at PT Pelni (Persero) Jayapura Branch, 2) To describe the obstacles to using MyCargoo at PT Pelni (Persero) Jayapura Branch. The research method used is descriptive qualitative research. This research was conducted at PT Pelni (Persero) for 3 months, starting from February 2023 to May 2023. The data collection techniques used were by observation, interviews, documentation, and literature studies. While the informants in this study were the staff of the cargo division of PT Pelni Jayapura Branch. The results of this study are the implementation of MyCargoo at PT Pelni (Persero) Jayapura Branch, there are 2 types, namely 1) Implementation of My Cargoo Application services at PT Pelni Jayapura Branch, namely: a.) According to the type of service, including: Door to door (Full Service), Door to port, Port to Door, Port to port. b.) According to the type of load, including: Dry Container, Cargo, Motor Vehicles, Redpack, Car Vehicles, Reefer Containers. 2) Constraints from the Use of MyCargoo at PT Pelni (Persero) Jayapura Branch, namely: a.) Unstable Network, Electrical Short Circuit, MyCargoo Features are Still Minimal, Low Public Knowledge.

This research aims to find out how much influence price and digital marketing have on consumer satisfaction with the decision to visit as an intervening variable at Puncak Lawang. The method used was accidental sampling, namely visitors to Puncak Lawang. The research results showed that: there is an influence of price on the decision to visit, digital marketing has a significant positive influence on the decision to visit, price has a positive and insignificant influence on consumer satisfaction, digital marketing has a significant positive influence on consumer satisfaction, the decision to visit has a significant positive influence on customer satisfaction, price has a positive and significant influence on consumer satisfaction through the decision to visit as an intervening variable, digital marketing has a positive and insignificant influence on consumer satisfaction through the decision to visit as an intervening variable at Puncak Lawang.

Shopee, as one of the e-commerce platforms in Indonesia, provides live streaming and online customer review features to increase interaction and product information. This research aims to determine the effect of live streaming and online customer reviews on purchasing decisions among Shopee users among Darul Ulum Islamic Center Sudirman University students. The research method used is quantitative with an associative approach.  The research sample consisted of 100 respondents using a purposive sampling technique. The data collection technique was carried out using a questionnaire distributed via Google Forms.  The research results show that live-streaming shopping and online customer reviews significantly positively influence purchasing decisions among Shopee users among students at Darul Ulum Islamic Center Sudirman University. The adjusted R square value is 0.588. This shows that the independent variables in this research (live streaming shopping and online customer reviews) can explain the dependent variable (purchase decisions) by 58.8%.

This study aims to determine the influence of taste and price on consumer satisfaction in Rantauprapat Millennial Warkop. This type of research is associative research. Data collection in this study was carried out through a survey approach with a type of quantitative descriptive research by distributing questionnaires to 100 respondents, while the population used in this study was millennial warkop customers of Rantauprapat. Data collection techniques are carried out by interviews, questionnaires and documentation studies. The data analysis tool used in this study uses SPSS. The data analysis technique in this study is descriptive analysis. The results of this study show that taste and price affect customer satisfaction at Rantauprapat Millennial Warkop.   

This study aims to find out what factors are supporting and inhibiting in the credit card marketing process and to find out the marketing strategies carried out by the marketing staff of PT. Bank Negara Indonesia (Persero) Tbk, Maumere Branch Office in promoting or marketing credit card products. The design of this study uses a qualitative approach to understand the credit card marketing strategy in PT. Bank Negara Indonesia (Persero) Tbk, Maumere Branch Office. Data were collected through interviews and analyzed qualitatively. Based on the results of the study, it can be seen that credit card marketing is supported by factors such as a wide merchant network, ease of application, and effective marketing strategies, but is faced with challenges such as limited merchants in certain regions, low financial literacy, and competition with digital payment methods. Through Kearns' SWOT analysis, BNI Maumere Branch can implement the SO strategy by leveraging its strengths to seize opportunities, such as expanding cooperation with the education and tourism sectors and offering locally-based reward programs. The WO strategy is focused on improving financial literacy and incentives for small merchants. ST's strategy is used to strengthen customer service and highlight product excellence in the face of digital competition, while WT's strategy focuses on reducing costs and increasing transparency to attract more customers and strengthen competitiveness in the market.

Indonesia's computer retail industry is becoming increasingly competitive due to rapid technological advancements and evolving consumer preferences. PT Griyacom, a computer retail company in Bandar Lampung, faces challenges in sustaining its competitiveness amid these market dynamics. This study examines the business strategies adopted by PT Griyacom to enhance its competitive advantage using a qualitative approach with a case study method. Data was gathered through in-depth interviews with company management, direct observations, and document analysis, while data analysis followed the Miles and Huberman model, encompassing data reduction, data presentation, and conclusion drawing. The findings indicate that PT Griyacom has implemented various business strategies, including improving customer service, expanding product diversification, and utilizing digital marketing. However, the company still faces challenges such as intense price competition and the need for greater technological innovation. Based on these findings, this study offers strategic recommendations for PT Griyacom to strengthen its market position by optimizing digital marketing efforts, enhancing operational efficiency, and reinforcing product differentiation.

This study aims to design and develop a web-based stock and sales transaction management system that can help admins manage accounts, stock, transactions, and sales analysis using the Apriori algorithm. This system is designed with main features such as automatic transaction recording, real-time stock monitoring, and customer purchasing pattern analysis reports. The methods used in this study include needs analysis, system design, implementation, and testing using the black box testing method. The test results show that the system runs according to the design and can increase efficiency in managing sales data. However, there are several limitations such as the need for periodic database maintenance and limitations in raw material management. With this system, it is expected that the process of recording transactions and sales analysis can be carried out faster and more accurately, thus helping in making business decisions.

This study examines the effective role played by corporate governance in promoting e-marketing strategies, through an applied study conducted on Al-Rasheed Bank - Palestine Street Branch. In light of the rapid developments in the digital field, organizations are increasingly relying on e-marketing tools to improve their performance, making it necessary to apply governance principles to ensure the highest levels of efficiency, transparency, and credibility. The study aims to illustrate how governance can contribute to improving the performance of e-marketing in financial institutions, With a focus on Al-Rasheed Bank as an applied model. The study seeks to achieve several objectives, including analyzing the impact of governance mechanisms on e-marketing strategies, and knowing the extent to which the application of governance is related to achieving institutional goals and improving marketing efficiency. It also aims to study how governance contributes to building a transparent and secure relationship between the organization and its customers, which enhances loyalty and expands the customer base. In addition, the study highlights the challenges that organizations may face in applying governance to e-marketing and proposes solutions to address them. The study showed that there is a strong relationship between corporate governance and e-marketing, as governance helps in defining the goals and vision of the organization, which ensures that e-marketing strategies are compatible with the general directions of the organization. Enhancing transparency and accountability also contributes to building customers' trust in the organization, which increases their positive interaction with its marketing strategies. Moreover, governance helps ensure compliance with legal and ethical standards, which enhances the organization's reputation in the market and reduces the legal risks it may face. The study relied on the descriptive and analytical approach to analyze the relationship between governance and e-marketing, with a focus on data related to Al-Rasheed Bank - Palestine Street Branch. A simple random sample of 50 employees from different departments within the bank was selected. Statistical analysis was also used to measure the impact of governance on the efficiency of e-marketing within the organization. The results of the study showed that 84% of employees believe that corporate governance plays a key role in the success of digital marketing campaigns, reflecting a broad awareness of the importance of regulatory frameworks and corporate policies in guiding digital marketing operations. 73% of employees also confirmed that there are clear governance policies within the bank, which enhances confidence in the corporate system. With regard to customer trust, 79% of employees indicated that governance contributes to improving the level of trust in the electronic services provided by the bank, while 73% of them believe that governance positively affects the process of strategic decision-making in e-marketing. Also, 71% of employees reported that there is an effective system to monitor the performance of digital marketing campaigns, which helps to evaluate performance and improve strategies based on the results achieved. However, the study noted that there are some challenges facing the implementation of governance in the field of e-marketing. 33% of employees indicated that there is a lack of regular training programs on governance practices, which may negatively affect the effectiveness of their implementation. 38% of respondents also showed weakness in the mechanisms for evaluating the effectiveness of governance in improving e-marketing. In addition, 45% of employees indicated that there are gaps in communication between the governance department and the e-marketing department, which calls for improving channels Communication to ensure the integration of efforts between different departments. Based on these results, the study provided a set of recommendations aimed at improving the application of governance in e-marketing. Among these recommendations is the need to organize training workshops to familiarize employees with governance practices and their importance in improving marketing performance. The study also recommended the use of key performance indicators (KPIs) to conduct periodic evaluations and improve marketing strategies based on the results of these evaluations. In addition, the study stressed the importance of strengthening coordination between governance and e-marketing departments to ensure the integration of efforts and achieve Better results. It also recommended updating governance policies to keep pace with developments in the field of e-marketing, in order to contribute to supporting innovation and creativity in digital marketing strategies. In conclusion, the study confirmed that corporate governance plays a vital role in improving the efficiency of e-marketing, which contributes to enhancing customer confidence, achieving regulatory compliance, and increasing the effectiveness of marketing campaigns in financial institutions, especially in Rasheed Bank. She also stressed the importance of developing periodic training and evaluation strategies to ensure the optimal application of governance principles, in a way that enhances the performance of institutions in the changing digital environment.