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Erisna Dewi Ariyani; Chablullah Wibisono; Nurhatisyah Nurhatisyah

International Journal of Economics, Commerce, and Management 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Nowadays, the utilization of a Web-based Hospital Management Information System has been implemented in Raja Ahmad Tabib Hospital of Pulau Riau Province, which not only has an impact on patient services but can also have an impact on the effectiveness of employee work in serving patients in the hospital, in order of study aims to determine the effectiveness of work through Web-based HMIS (SIMRS) by determining the Quality of Information, Organizational Culture and Digital Competence. This study will conduct data analysis through SEM-PLS (Structural Equation Modeling-Partial Least Square) software, which the test conducted by the researcher uses path analysis to test the pattern of relationships that can reveal the influence of variables or a set of variables on other variables, both direct and indirect influences. Based on the results of the research that has been conducted, the researcher found that there is a positive influence between Organizational Culture both on HMIS and on work effectiveness and organizational culture has a significant determination of work effectiveness through the utilization of Web-based HMIS. On the other hand, the quality of information and digital competence are not significant to Web-Based HMIS, although both are significant to work effectiveness. However, the determination of information quality and digital competence does not have an indirect relationship to work effectiveness through Web-based HMIS.    

Ruth Clarissa Tambunan; Julia Saputri

Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 2024 Lembaga Pengembangan Kinerja Dosen

As people's consumption levels increase, the plastic waste produced will also increase. It's normal if in the future it becomes a serious environmental problem. We need a technology that is able to replace plastic waste into products that have a long life so that they do not return to waste in a short time. Making paving block products from plastic waste is another way of utilizing plastic waste over a long period of time, in order to increase utilization efficiency and reduce the environmental burden on plastic waste and form innovative products into building materials. The most important problem with plastic is plastic waste which cannot be decomposed naturally. Cleaning up plastic waste takes a very long time, and also the use of plastic can hardly be regulated. Based on the results of surveys, interviews and observations conducted on the community around Kuala Village, the community's awareness of waste processing is very minimal and there are lots of piles of plastic waste which can have a negative impact on health and disrupt the preservation of environmental functions, including residential environments, forests, rice fields, and rivers. To reduce the volume of plastic waste that is not managed properly, efforts are being made to utilize plastic waste to make paving blocks in Kuala Lemang Village. to explore the potential for using plastic waste as an alternative material in making environmentally friendly and sustainable paving blocks. Plastic waste collected from the surrounding environment is processed into mixed materials in making paving blocks. This process involves chopping, mixing with conventional materials such as sand, and testing the strength of the final product. Public acceptance of plastic-based paving blocks has proven positive, especially after trials in the local environment. This research contributes to better plastic waste management and offers new economic opportunities in the construction sector, while supporting sustainable development.

Rachilia Ramadhini Irmansyah; Anindita Lintangdesi Afriani

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2024 STIKes Ibnu Sina Ajibarang

In this digital age, social media has become an important platform in connecting organizations with the community and encouraging active participation and helping to increase the organization’s social impact. One such organization’s is Sajiwa Foundation, a-non profit organization that focuses on educating and supporting the utilization needs of people in need. The purpose of this study is to provide insight into how non-profit organization can use social media communication strategies effectively to encourage community participation on the Sajiwa Foundation website platform Sajiwa Foundation this research aims to identify the various strategies used by Sajiwa Foundation to motivate people to actively participate in campaigns and programs offered through their website. This research used a qualitative approach by conducting a content analysis of Sajiwa Foundation’s social media accounts and involved interviews with Sajiwa Foundation team members. From analysis, the importance of an appropriate social media communication strategy in encouraging community participation in the context of non-profit organization was found to have several key elements. First, content should be veried and relevant, covering information and inspiring stories and the development of the organization. Second, attractive visuals can increase user interaction. Third, active interaction with the online community through comment, direct messages and calls to action helps build deeper relationships with the audience. This provides valuable insights for similar organizations looking to maximize their impact through leveraging social media as a powerful communication tool towards the wider community.  

Adrina Takifa; Arya Desmitra Wicaksono; Fauzan Kamil; Intan Nuraini; Jetro Valinus Sembiring +6 more

Karya Nyata : Jurnal Pengabdian kepada Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

The use of plastic waste and used bottles in Lubuk Napal Village was innovated into Ecobricks which were implemented at SDN 026 Rambah Samo. The aim of this activity is to foster sensitivity, awareness, concern and creativity to use and process waste as best as possible. This activity produces benches and tables that can be used by students in the reading garden at SDN 026 Rambah Samo.  

M. Yogi Riyantama Isjoni; Arif Maulana Tambunan; Kamelia Nur Agustin; Siti Nur’Anisah; Intan Tiara Nabila +6 more

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2024 Fakultas Teknik Universitas Maritim AMNI Semarang

The cleanliness of the environment plays a crucial role in the welfare of the community. However, the plastic waste problem remains a serious challenge in Sungai Undan Village, Reteh District. This article examines the potential of ecobrick utilization as a solution for reducing plastic waste, focusing on the development of community-based waste management facilities. This program aims to educate the community about the importance of waste management through ecobrick methods and the creation of organic and inorganic waste bins, in order to create a cleaner and healthier environment. The results show that through ecobrick utilization and the provision of separate organic-inorganic waste bins, the community is able to contribute significantly to environmental cleanliness. Sungai Undan Village can thus serve as a model for sustainable waste management.

Irda Sayuti; Adila Ulfa Pulungan; Audi Maia Rachman; Elsa Safitri; Lisa Yuka Ramadhani +6 more

Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Ecoprint is one of the activities of making batik through the process of transferring color and shape to fabric through direct contact. Ecoprint training was chosen because it was based on the discovery that there were many natural resources that had not been utilized, which was one of the reasons for conducting ecoprint training. In supporting the village's creative economy by utilizing natural resources, ecoprint is one solution that can be implemented. Apart from being able to provide ecoprint training experience, it can be used as an example of a business that supports the village economy. This training uses material delivery and discussion methods, a participatory approach and local potential.  The results of this training were to increase the experience and skills of the PKK mothers of Beringin Makmur village regarding ecoprinting. PKK mothers can find out how to make Ecoprint and can apply it at home. Another hope is that mothers can still produce work even though they are stuck at home. Apart from that, the participation method applied not only adds to the learning experience, but also builds a social environment that supports business development. Thus, this activity contributes to community economic empowerment and environmental preservation through creativity and innovation in the use of natural materials found around.

Akhmad Choirur Rozikin; Achmad Ziaulhaq; Khoirum Azura; Alfina Fauziyah; Siti Durorun Naja +3 more

Karya Nyata : Jurnal Pengabdian kepada Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

The advancement of digital technology has revolutionized marketing from traditional methods to online approaches. Digital marketing, leveraging digital media and the internet, including e-commerce and social media, has become a crucial element in promoting products and services. According to Kotler and Keller (2023), digital marketing not only boosts sales but also strengthens brand identity and fosters customer relationships. In Indonesia, Micro, Small, and Medium Enterprises (MSMEs), which significantly contribute to the local economy, can utilize digital marketing to expand their market reach and improve efficiency. This study was conducted in Ngampel Kulon Village, Kendal Regency, Central Java, focusing on MSME operators and aspiring entrepreneurs who have not fully utilized digital platforms such as WhatsApp Business. The research method involved observation, economic potential identification, and training using a Participatory Rural Approach. The training covered four main components: an introduction to digital marketing basics, copywriting techniques, digital marketing strategies, and hands-on practice with guidance. Results showed that 34 local residents and 15 KKN students exhibited high enthusiasm and successfully applied promotional strategies through social media. The evaluation indicated an improvement in knowledge and skills in using WhatsApp Business for product marketing. The conclusion is that the training successfully enhanced MSMEs' understanding and skills in digital marketing, including digital content creation and social media utilization. The program also emphasizes the need for policy makers' involvement in planning and managing local product marketing to compete globally and adapt to ongoing technological trends.

Siti Ramadhani Saragih; Nurlaila Nurlaila

Jurnal Ekonomi Keuangan Syariah dan Akuntansi Pajak 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The Department of Industry and Trade (Disperindag) plays a crucial role in advancing the industrial and trade sectors at the local level. However, the implementation of accounting practices in government institutions often faces various significant and complex challenges. This literature study aims to present a comprehensive analysis of the application of accounting practices at the Department of Industry and Trade (Disperindag) by exploring various aspects of the accounting system implemented in the institution. This research employs a literature study method. In general, the accounting system applied at Disperindag has adhered to the applicable government accounting principles, including transaction recording, budget management, and reporting in accordance with established standards. However, there are several practices that need to be updated to align with the latest standards in order to enhance compliance. Although the financial reporting procedures are quite good, there are shortcomings in terms of speed and accuracy that can affect data-driven decisions. Budget management also faces challenges that require adjustments to enhance efficiency and effectiveness; recommendations for improving the accounting system at the Department of Industry and Trade are suggested. The increase in training for accounting staff is considered crucial to ensure they have a better understanding of regulations and best practices. In addition, updates in information technology are expected to accelerate and simplify the financial reporting process. A revision of the reporting and budget management procedures is also necessary to enhance the efficiency and effectiveness of budget utilization. The implementation of these recommendations is expected to improve the quality of the accounting system at the Department of Industry and Trade, enhance transparency and accountability, and support the achievement of the agency's strategic goals more effectively. Thus, financial management at the Department of Industry and Trade can become more optimal and contribute to sustainable economic development.    

Ilmiyatur Rosyidah; Galang Febriansyah; Nikmatul Hizah; M. Toriqul Firdausi; Roudlotul Fadiyah +1 more

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2024 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

This community service aims to optimize the use of temulawak (Curcuma xanthorrhiza) which is abundant in Karanganyar Village, Pasuruan, through the innovation of making temulawak ice cream as a complementary food in Posyandu Toddler activities. Although temulawak is known to have various health benefits, its use in this community is still very minimal. This program began with a needs analysis conducted through interviews and observations, identifying challenges in utilizing local rhizome plants and the need for complementary food innovations. The results of this analysis encouraged the development of temulawak ice cream using cryoadoption techniques to maintain nutritional content and provide optimal health benefits. The community service method was carried out with a participatory approach involving residents of Karanganyar Village, Posyandu cadres, and village officials. This process includes education, training, and implementation of temulawak ice cream in Posyandu activities. Evaluations were carried out on the taste, texture, and children's interest in the ice cream. The evaluation results showed that 80% of respondents really liked the taste of temulawak ice cream, 70% considered the texture soft, and 90% showed high interest in this product. This program is expected to increase the utilization of local rhizome plants, introduce healthy food innovations, and strengthen community awareness and participation in health programs. Overall, this service shows success in optimally utilizing local potential and providing a positive impact on public health and community empowerment, with the hope that this innovation can be a model for the development of similar products in other areas

Fauziah Ikhsanina Shiyam; Bau Kanang; Nur Al-Faida

International Journal of Public Health 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

The Maternal and Child Health (MCH) book is an initiative by the Indonesian Ministry of Health aimed at addressing child nutrition problems. However, at the Karang Mulia Health Center UPTD, the distribution and utilization of the MCH book among mothers of toddlers have not met the national target. The area has reported 164 cases of undernutrition and 74 cases of overnutrition in children under five. This study aims to determine the relationship between the level of maternal knowledge in utilizing the MCH book and the nutritional status of toddlers aged 12-59 months in the working area of the Karang Mulia Health Center UPTD. This correlational analytic research used a cross-sectional approach. The study population included 640 toddlers, with 90 selected samples of mothers who had the MCH book. Purposive sampling was employed, and data were analyzed using the Statistical Program for Social Science (SPSS) version 16.0, applying the chi-square test. The study found no significant relationship between maternal knowledge in using the MCH book and the nutritional status of toddlers. The p-values for the BB/A, PB/A or TB/A, and BB/PB or BB/TB indices were 0.345, 0.851, and 0.282, respectively, all greater than 0.05. There is no significant relationship between maternal knowledge of the MCH book and the nutritional status of toddlers aged 12-59 months in the Karang Mulia Health Center UPTD.

Septian Eko Haryansyah; Moh. Aminullah; Robius Shoffi; Siti Maisaroh

Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 2024 FKIP, Universitas Palangka Raya

This community service is entitled "Utilization of Marketing Strategies Through Social Media to Increase Product Sales". Based on this community service program, it is implemented to increase students' interest in entrepreneurship, develop skills in building a business and utilize digital marketing through social media. This activity is shown to 100 students of MAN Sampang. There are several stages in the implementationof this service, including preparation, implementation, mentoring and training, evaluation and reporting. At the preparation stage, a meeting was held with the school regarding the identification of problems and objectives of the activity, as well as the time of implementation. At the implementation stage, an entrepreneurship seminar was held with the theme Utilization of Marketing Strategies Through SocialMedia to Increase Product Sales. The use of social media in product sales is an interesting topic of discussion among students and academics along with the emergence of start-up businesses and startup businesses. This community service provides benefits for both partners or service participants and for the servants, including: (1) increased knowledge related to generation Z, namely students, increasing sales through social media; (2) after participating in the training, participants expressed a high level of satisfaction with the implementation (3) the servants received several suggestions for further service themes from the audience participants.

Tutik Wijayanti; Masrukhi Masrukhi; Maman Rachman; Melynda Melynda; Aprilia Rizki Saputri +2 more

Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 2024 FKIP, Universitas Palangka Raya

Gogik is a village that has two hamlets, Gogik and Gintungan hamlets. Gogik Village is located in West Ungaran District, Semarang Regency, Central Java. The area of Gogik village is around 18,000 m2, with the border of the village area from the north namely Candirejo Village, east of PTPN IX, south of Gebugan Village, and west by Langensari Village. The climate of Gogik village is at an altitude of 600 meters above sea level with an average daily temperature of 27, so the atmosphere is very cool. Gogik Village is a village with a lot of potential in nature, culture and traditions that are still maintained today. As for one of the natural potentials that exist in the village such as: Semirang waterfall, Embung Sukoponco, Kebon Nutmeg PTP Ngobo, local food from Gogik Village, and of course the panoramic view of the foot of Mount Ungaran, as well as several other potentials. The potential is very much, of course, efforts are needed to optimize it to support Gogik Village as a digital-based Tourism Village. POKDARWIS is one of the tourism-aware organizations in Gogik village, with quite good community participation, but still not supported by qualified skills in using IT to promote the village's potential. This is certainly an obstacle in the development of digital-based tourism villages. Therefore, the UNNES service team will collaborate with the POKDARWIS institution (Tourism Awareness Group) Gogik Village, West Ungaran District, Semarang Regency to optimize regional potential through various kinds of digital-based tourism promotion training, production and packaging of regional specialties so that they can be used as souvenirs, utilization of drone media and video editing for promotion of Gogik village tourism. With innovation and creativity in promoting the natural potential that exists in Digital-based Gogik Village, it can have a big impact on improving the welfare of the village community. The output targets of this service are articles published in journals, articles published in mass media and activity videos.

Andalucia Andalucia; Syifa Azahra

Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil 2024 Asosiasi Riset Ilmu Teknik Indonesia

Medan is home to a number of historical buildings from the colonial era and the Islamic Malay Kingdom of Deli, many of which are now heritage sites. However, some buildings remain abandoned, such as the Warenhuis building on Jalan Hindu. Built in 1918 and protected by Law No. 11/2010 and Medan Mayor Decree No. 433/28.K/X/2021, Warenhuis needs to be revitalized to maintain its cultural significance. The COVID-19 pandemic has increased interest in digital connectivity and art. Advances in virtual reality and augmented reality have created new immersive art experiences. The 2000s saw significant growth in the field of new media art, with more and more art collectives utilizing technology. The Cultural Promotion Law No. 5/2017 focuses on the protection, development, and utilization of the arts. Medan, the third largest city in Indonesia, has great potential as a digital art gallery that helps promote culture through conservation, development and community participation. The regeneration of Warenhuis as a digital art gallery uses an infill development design that blends contemporary digital art with the classic architecture of the building, creating a dynamic and inclusive art space while maintaining its historical value.  

Samariadi Samariadi; Desi Marta Shelvyani; Safarudin Safarudin; Dwi Agustin; Dela Shelya Febrina +6 more

Jurnal Pelayanan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

This journal looks at the legal concerns of managing natural resources by producing compost using a market-based method based on garbage. This study's primary goal is to evaluate the efficacy and compliance of the legal requirements controlling the use of market trash as a raw material for compost fertilizer. The study's findings indicate that there are several pertinent laws that offer a legal framework for market waste management, including the Environmental Law and government waste management rules. However, there are obstacles to the law's implementation and enforcement, such as a lack of knowledge among business actors and oversight flaws. To ensure sustainability and efficiency in managing market waste as a resource for making compost, this study also found that, despite the existence of existing regulations, regulatory updates and harmonization are still required. To maximize the environmental and economic benefits of market waste management, this research recommends improvements in regulations and law enforcement, as well as increased education and training for business actors.The results of the study indicate that the utilization of market waste for making compost has great potential in supporting organic farming and reducing the volume of waste that ends up in landfills. However, the implementation of this program requires a deep understanding of applicable regulations, as well as support from the government and the community. This article concludes that comprehensive legal-based waste management can improve the efficiency and sustainability of natural resource management, as well as have a positive impact on community welfare.

Iqbal Said Nawawi, Muhamad; Ujang Dindin; Novita MZ

Manfish: Jurnal Ilmiah Perikanan dan Peternakan 2024 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

The growth of comet fish (Carassius auratus) in the vertiqua system using a biofical filter is motivated by limited land and water which can cause low water quality to affect the growth rate of fish. The utilization of technology needs to be done to overcome these problems and the technology used is vertiqua. Previous research showed that comet fish in the vertiqua system produced slow growth rates and had high ammonia levels. Therefore, vertiqua was modified in the filter section to become a biofical filter. The purpose of this research is to test the effectiveness of comet fish growth in the vertiqua system using a biofical filter. The benefits of this research are that the vertiqua system using a biofical filter can be a solution to overcome the problem of limited land and water, become a support for system cultivation innovation, and become a reference for further research. This research method uses descriptive methods, observation and interviews. The comet fish used in the study were 3-4 cm in size. The results of this study indicate that the vertiqua system using a biofical filter is still not effective in supporting fish growth. The growth rate of comet fish in the vertiqua system is significantly different from that in the soil pond and the growth rate of comet fish in the vertiqua system is lower than that of comet fish in the soil pond. Ammonia value is relatively high from the quality standard (>0.05). However, this system is able to maintain good fish survival and good water quality, especially in temperature, pH, and DO.

Rifdah Atika Pasaribu; Tuti Anggraini MA

Jurnal Bisnis, Ekonomi Syariah, dan Pajak 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research examines the implementation of musyarakah contracts in the Islamic banking system in Indonesia. The main focus of the study is to analyze the implementation mechanisms, challenges faced, and development strategies of musyarakah contracts. Using a qualitative approach with a descriptive-analytical method, this research combines primary data from in-depth interviews with Islamic banking practitioners and secondary data from literature studies. The results show that although musyarakah contracts have great potential in realizing economic justice, their implementation still faces several obstacles, including operational complexity, risk management, and limited public understanding. This study finds that most musyarakah practices are in compliance with sharia principles, but still require improvements in aspects of risk sharing and loss management. The proposed development strategies include enhancing education, strengthening regulations, product innovation, and technology utilization. In conclusion, optimizing musyarakah contracts requires collaborative efforts from various stakeholders to overcome challenges and harness its potential in promoting fair partnership-based economic growth.

Sarah Nazar Kadhem; Fatima Shawqi Ismail

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

  This paper reviews the challenges encountered by second language learners in the  acquisition  and  utilization  of  collocations,  which  are  crucial aspects of proficient language use. Collocations refer to the habitual pairing or grouping of words  that  occur  together  frequently  in  natural  language.  The  research synthesizes findings from various studies conducted in the field, highlighting common difficulties experienced by learners across different proficiency levels and linguistic backgrounds. Key factors contributing to these challenges include differences  in  first  language  structures,  inadequate  exposure  to  authentic language use, limited awareness of collocational patterns, and difficulties in achieving  native-like  fluency.  Additionally,  pedagogical  implications  and effective  instructional  strategies  for  enhancing  collocational competence are discussed,  is to inform language instructors and curriculum developers in building more targeted and effective language learning materials and activities.This  research  is  divided  into  three  sections;  section  one  presents  the preliminaries   of   the   study.   Section   two   explains   the   meaning,   types, characteristics, and importance of the study. Section three will apply a test of collocation on the 4th stage of the college to know their weakness points in collocation. Finally, the conclusion is the research.

Sarah Nazar Kadhem; Fatima Shawqi Ismail

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

  This paper reviews the challenges encountered by second language learners in the  acquisition  and  utilization  of  collocations,  which  are  crucial aspects of proficient language use. Collocations refer to the habitual pairing or grouping of words  that  occur  together  frequently  in  natural  language.  The  research synthesizes findings from various studies conducted in the field, highlighting common difficulties experienced by learners across different proficiency levels and linguistic backgrounds. Key factors contributing to these challenges include differences  in  first  language  structures,  inadequate  exposure  to  authentic language use, limited awareness of collocational patterns, and difficulties in achieving  native-like  fluency.  Additionally,  pedagogical  implications  and effective  instructional  strategies  for  enhancing  collocational competence are discussed,  is to inform language instructors and curriculum developers in building more targeted and effective language learning materials and activities.This  research  is  divided  into  three  sections;  section  one  presents  the preliminaries   of   the   study.   Section   two   explains   the   meaning,   types, characteristics, and importance of the study. Section three will apply a test of collocation on the 4th stage of the college to know their weakness points in collocation. Finally, the conclusion is the research.

Eko Prihananto; Bambang Satriawan; Robin Robin

International Journal of Economics, Commerce, and Management 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to determine the direct and indirect effect of personal capability, sophistication and utilization of technology on accountant performance with the effectiveness of accounting information systems as an intervening variable in riau islands shipping COMPANIES. The population in this study were all accountants owned by shipping companies under the auspices of the Indonesian National Shipowners' Association Riau Islands, namely 31 companies and each company had at least 2 finance department people. So that the population in this study were 103 respondents. To get a sample that describes the population, this research uses a saturated sample method, where the entire population is sampled, namely 103 accountants. The results of this study personal capability has a positive and significant effect on the accounting information system. Technological sophistication has a positive and significant effect on the accounting information system. Utilization of technology has a positive and significant effect on the accounting information system. Personal capability has a positive and significant effect on accountant performance. Technological sophistication has a positive and significant effect on accountant performance. Utilization of technology has a positive and significant effect on accountant performance. Accounting information system has a positive and significant effect on accountant performance. Personal capability indirectly has a significant effect on accountant performance through the accounting information system. In other words, personal capability significantly mediates the relationship between personal capability and accountant performance. Personal capability indirectly has a significant effect on accountant performance through accounting information system. In other words, technological sophistication significantly mediates the relationship between technological sophistication and accountant performance. Indirect utilization of technology has a significant effect on accountant performance through accounting information system. In other words, technology utilization significantly mediates the relationship between technology utilization and accountant performance.

Imang Dapit Pamungkas; Ngurah Pandji Mertha Agung Durya

Jurnal Pengabdian Masyarakat Waradin 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Kalisapu Village, Slawi Regency, has significant agrotourism potential to be developed as part of the local creative economy. However, the utilization of these natural resources has not been balanced with adequate human resource (HR) capacity. This article discusses HR training conducted to improve the ability of local communities to manage agrotourism with a creative economy approach. Training methods include workshops, mentoring, and evaluations designed to empower communities in managing innovative and sustainable agrotourism businesses. The results of the training showed a significant increase in community understanding and skills related to creative business management, digital marketing, and financial management. This article also identifies the challenges and opportunities faced in developing a creative economy in the village agrotourism sector.