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Strengthening micro, small and medium enterprises has great strategic importance, because they have the potentials to contribute to community economic activities, such as becoming the main source of income to improve the welfare of the majority of the people. MSME expertise is important because it increases MSME productivity and efficiency. In applying the MSME management model, it is necessary to carry out a Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis of daily operations related to business aspects, so that MSMEs know the development of their business in general. and appreciate it.

This paper discusses the industrialization strategy with a focus on the pattern of Small and Medium Industries (IKM) and Micro, Small and Medium Enterprises (MSMEs) in Indonesia. Industrialization has become one of the important efforts to drive a country's economic growth. In the Indonesian context, SMEs and SMEs have a significant role in economic development and job creation. This paper outlines existing patterns in the SMI and MSMEs industry in Indonesia, and describes strategies that can be used to encourage the industrialization of these sectors. In this analysis, several important factors will be discussed, including government policy support, infrastructure development, access to capital and technology, and capacity building and training.

The Financial Services Authority (OJK) as a regulator of the money management sector, especially the financial sector, must adequately equip its capabilities to properly implement and support financial management sector activities. economic growth. OJK has a position in managing Islamic banks. The description of Islamic commercial banks is very important because they are only marginal in accelerating the development of the financial economy, especially micro, small and medium enterprises (MSMEs). The Financial Authority carries out the functions, duties, authority to regulate and control activities in the financial sector in an integrated, independent and responsible manner, particularly in the world of banking. The problems of this research are: First, how independent is the Financial Services Authority in regulating and supervising banks? Second, what is the role of the Financial Services Authority in regulating and supervising banks? Third, what is the role of the Financial Services Authority in consumer protection and consumer investigations? The type of research method is normative law and the type of research is descriptive. In conclusion: First, other parties do not interfere with the independence of OJK in its regulation and are found to be inseparable from government interference. Such deals can lead to government intervention. Second, the role of OJK in regulating and supervising banks related to the regulation and supervision of micro stability is very broad. Third, OJK's role in consumer protection is to inform and educate the public about the good quality of the financial sector, its services and products. Stop if it can harm consumers. It is recommended: First, in addition to regulating the independence of the OJK, there must also be freedom from state intervention, so that the government cannot intervene. Second, that the OJK really places the interests of the national economy and not the interests of entrepreneurs as the center of its regulatory task. Third, clarify the provisions that make it easier for the OJK to handle consumer complaints, so that there is no prejudice as if the OJK is providing financial support to consumers.  

Micro, Small and Medium Enterprises (MSMEs) are one of the drivers of the Indonesian economy. MSMEs have made a significant contribution to improving the economy and also play an important role in growth and employment in Indonesia. Micro, Small and Medium Enterprises (MSMEs) in the Manyaran Village, West Semarang District, are experiencing growth in quantity. Different things are shown by MSMEs which consistently make financial reports, especially micro and small businesses. The problem that arises is that not all MSMEs routinely report MSME performance (operational and financial) so that the financial condition cannot be known early by MSME owners. The dedication method uses lectures, discussions, simulations and questions and answers regarding the benefits and uses of preparing reports. The results of the dedication show that different business units in MSMEs and the educational background of their owners require different ways of communication and delivery. The advice given is to increase the participation of Semarang City Government officials (relevant agencies) through Youth Organizations (youth groups) can be increased again. The results of the dedication show that action is still needed to convince MSMEs regarding the importance of financial reports. Some participants could understand and were enthusiastic in participating in the training. In the future, training and introduction to financial applications related to MSMEs are needed, such as shop books, SIPIK or other applications.

Micro, small and medium business (MSME) activities are one of the business fields that can develop and are consistent in the national economy. Micro, small and medium enterprises (MSMEs) are a good place for the creation of jobs planned by the government, private sector and Village, Galis District, Pamekasan Regency individual business actors. Micro, Small and Medium Enterprises (UMKM) at Ponteh  expands fastly. A lot of business create larger job opportunity in order to reduce unemployment people. One of the idea on empowering UMKM in information technology era is by establishing central communication of UMKM based on Website. By making web marketing media, besides it provides information about UMKM development in Ponteh, it can be functioned to access for any information of production factors. In addition, it can communicate with another UMKM globally to extend the networks. But some employers are constrained by rising raw material prices, the limited of human resources, has a problem in the capital, lack of infrastructure and lack of access to product marketing.

Legality is the identity of a business to legalize a business so that it can be recognized by the public. Business legality is very important for Micro, Small and Medium Enterprises (MSMEs) because it can provide many benefits. To obtain complete and legal business legality, MSMEs must fulfill all applicable legal and regulatory requirements. The Thematic Real Work Lecture (KKNT) activities for MSMEs in Karangtengah Village involve several MSMEs that have been recorded and surveyed. The purpose of this community empowerment program itself is so that business actors can better understand the importance of NIB and can take advantage of government programs that can facilitate online legality permits. After registering business legality, it is hoped that business actors will consider the importance of licensing business entities, there needs to be more attention to training and socialization of business licensing in Karangtengah Village.

MSME business performance has not been very encouraging due to various obstacles and weaknesses in managing the business and the lack of capital support to support the business. Attention to growing micro, small and medium enterprises (MSMEs) is based on at least three reasons. First, MSMEs as a survival strategy in times of economic downturn. The second reason, the tendency to absorb a lot of labor force makes many MSMEs also intensive in using local natural resources. The progress of MSMEs in reducing poverty and equalizing people's income.

This study intends to discuss the effect of the number of micro, small and medium enterprises and the level of labor absorption on economic growth in Langsa city. as objectives among others to determine the effect of the number of MSMEs on economic growth in Langsa City, and to determine the effect of the level of employment on economic growth in Langsa City. This thesis uses quantitative data with the Multiple Linear Regression data collection method. Based on the research conducted, the following results and conclusions were obtained: the number of micro, small and medium enterprises and the amount of employment did not simultaneously affect economic growth in Langsa City.

One of the business sectors that is now starting to be controlled by many Indonesians is micro, small and medium enterprises (MSMEs). The main factor in boosting Indonesia's economy is estimated to be the micro, small and medium enterprises sector. However, many MSMEs still struggle to use their accounting skills in their daily business activities. This happens because of a lack of understanding and knowledge about accounting, especially in terms of preparing financial statements in accordance with applicable accounting standards, especially SAK EMKM, and business actors still think that the preparation of financial statements is not needed to run their business.. In order for MSME owners to prepare financial statements at the end of each recording period, support is provided to MSMEs in the form of assistance to prepare financial statements based on SAK EMKM. This activity not only helps in making financial statements but also provides knowledge about the importance of accounting, especially those related to making financial statements for business activities. The results of this activity show that MSME owners are interested in trying to apply accounting science in their business activities.

In the digital era, people are expected to master and use technology. This also applies to micro, small and medium enterprises. MSMEs must be able to make good bookkeeping both manually and digitally. Digital accounting can be managed with the Bukukas application on a smartphone. The advantage of this application is that it makes recording easy, economical, easy to increase capacity, quality and reporting expertise. Application-based financing so that MSME players can use the BukuKas application independently. This mission was carried out in Kedungdalem Village MSMEs by presenting around 20 people from various types of MSMEs such as flower sales, chips and snacks businesses. The obstacles that are often faced by MSMEs are that there is no record of bookkeeping and financial transactions and some are still recording manually as well. In addition, there are still difficulties in determining profits and inventory levels. Therefore, providing training on how to use the BukuKas application can help them record financial transactions and market their products.

Micro, Small, and Medium Enterprises (MSMEs) play an essential role in justice, increase people's income and encourage Indonesia's economic growth. However, in Palangkaraya City, especially during the Covid-19 pandemic, the contribution of MSMEs to improving the economy and people's income has not been proportional to the number. Therefore, this study aims to identify the factors driving and inhibiting the adoption of e-commerce technology among MSMEs in Palangkaraya City. In this study, researchers cite relevant literature and research sources to reveal the factors supporting or hindering e-commerce adoption among MSMEs. Consumer Support, Organizational Support, Knowledge Support, Technical Barriers, Financial Barriers, Legal Barriers, and Regulatory Barriers. The findings of this study can provide insights and recommendations to stakeholders to increase the competitiveness and market access of MSMEs in the digital era.  

Micro, Small and Medium Enterprises (MSMES) engaged in the world of Food and Beverage (F&B) in the Sentul Village area are one of the community service partners. One of these partners was established by the RT 01 association in the Sentul Village area with the lack of a conventional marketing system owned by these MSMEs. By providing various trainings and also providing socialization on the importance of digital marketing so that the marketing system can be improved so that it can cover more business targets and can be a better sales support. MSMES are also provided with service assistance in creating business accounts on digital media such as Instagram, Tiktok, Facebook, and Google Business accounts with optimal digital media management. marketing communication is able to build a brand. In line with the above, marketing communication is an effort to convey messages to the public, especially target consumers, regarding the existence of products in the market, so that they contribute to brand awareness for the company.

This journal discusses the effectiveness of financial management in Micro, Small and Medium Enterprises (MSMEs) in Palangka Raya City as a strategy in dealing with the New Normal period of COVID-19. The purpose of this research is to find out how MSMEs in Palangka Raya City manage their finances during the pandemic and how it affects their business performance. The method used in this study was direct interviews with 3 respondents consisting of MSME owners and their financial managers. The results of the study show that MSMEs in Palangka Raya City apply various financial management strategies such as cost savings and increased efficiency in their business processes. In facing the New Normal period of COVID-19, effective financial management can help MSMEs to continue operating and even improve their business performance. In conclusion, effective financial management is a key factor in maintaining the survival of MSMEs during this pandemic.  

Micro, Small and Medium Enterprises (MSMES) engaged in the world of Food and Beverage (F&B) in the Sentul Village area are one of the community service partners. One of these partners was established by the RT 01 association in the Sentul Village area with the lack of a conventional marketing system owned by these MSMEs. By providing various trainings and also providing socialization on the importance of digital marketing so that the marketing system can be improved so that it can cover more business targets and can be a better sales support. MSMES are also provided with service assistance in creating business accounts on digital media such as Instagram, Tiktok, Facebook, and Google Business accounts with optimal digital media management. marketing communication is able to build a brand. In line with the above, marketing communication is an effort to convey messages to the public, especially target consumers, regarding the existence of products in the market, so that they contribute to brand awareness for the company.

This research aims to explore sustainable digital marketing strategies suitable for Micro, Small, and Medium Enterprises (MSMEs). The study employs a descriptive research model, utilizing purposive sampling to select participants with extensive experience in digital marketing within MSMEs. Data collection techniques include semi-structured interviews and content analysis of relevant literature. Thematic analysis will be employed to analyze the data, identifying patterns and themes related to effective sustainable digital marketing practices for MSMEs. The study anticipates uncovering insights into innovative and environmentally conscious digital marketing approaches that can be adopted by MSMEs to enhance their competitiveness while minimizing environmental impact.

This research aims to investigate the integration of ethical business practices and AI-driven marketing strategies for product branding within Micro, Small, and Medium Enterprises (MSMEs). The study adopts a qualitative approach, utilizing semi-structured interviews and content analysis. A purposive sampling technique will be employed to select participants from diverse MSMEs. Data will be analyzed thematically to identify patterns and insights regarding the implementation and impact of ethical practices and AI-driven marketing on branding strategies. The findings are expected to provide nuanced understandings of the challenges, opportunities, and outcomes associated with integrating ethical principles and AI technologies in MSMEs' branding endeavors, offering valuable insights for both practitioners and scholars in the field of marketing and business ethics.

One of the development priorities in the Government Work Plan (RKP) is the development of Micro, Small and Medium Enterprises (MSMEs). This is based on the fact that MSMEs have contributed a lot to the national economy. The development of Micro, Small and Medium Enterprises (MSMEs) is very strategic, because of its great potential in driving community economic activities, as well as being the main source of income for most people in improving their standard of living. well-being. (Ariani et al, 2017). Micro, Small and Medium Enterprises (MSMEs) have become an important part of the national economic system capable of accelerating economic growth through the mission of opening business and employment opportunities, increasing people's income, playing a role in increasing foreign exchange earnings and strengthening the structure of the national economy (Hafni & Rozali, 2017).One of the development priorities in the Government Work Plan (RKP) is the development of Micro, Small and Medium Enterprises (MSMEs). This is based on the fact that MSMEs have contributed a lot to the national economy. The development of Micro, Small and Medium Enterprises (MSMEs) is very strategic, because of its great potential in driving community economic activities, as well as being the main source of income for most people in improving their standard of living. well-being. (Ariani et al, 2017). Micro, Small and Medium Enterprises (MSMEs) have become an important part of the national economic system capable of accelerating economic growth through the mission of opening business and employment opportunities, increasing people's income, playing a role in increasing foreign exchange earnings and strengthening the structure of the national economy (Hafni & Rozali, 2017).

               Micro, Small and Medium Enterprises (MSMEs) in Karawana Village are one of the community's priorities in increasing economic income. MSMEs that are developing in Karawana Village include culinary, trade, animal husbandry and agriculture businesses. This study aims to implement a marketing mix that is directly related to UMKM Karawana Village, Dolo District, Sigi Regency. The implementation method used in this community service activity is carried out in several stages, namely observation, interviews, and evaluation. Based on the results of the interviews, there is an exposure to the 4P Marketing Mix variables that have been implemented in Micro Business actors in Karawana Village, Dolo District, Sigi Regency, product (Price), distribution or place (Place), and promotion (Promotion). Prospects for the Development of Micro, Small and Medium Enterprises have several comparative advantages over large businesses. These advantages include: In terms of capital, the development of small businesses requires relatively small business capital compared to large businesses.

This research aims to explore sustainable digital marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) with a focus on redefining brand identity. The research employs a qualitative approach, utilizing in-depth interviews and thematic analysis. A purposive sampling technique is employed to select participants from diverse MSME backgrounds. Through rigorous thematic analysis, the study reveals insights into effective digital marketing strategies that align with sustainability goals while reshaping brand identities for MSMEs. The findings highlight the importance of authenticity, transparency, and social responsibility in crafting sustainable brand identities in the digital era. This research contributes to the understanding of practical strategies for MSMEs to thrive in the competitive digital marketplace while embracing sustainability principles.

This research aims to explore the dynamics involved in integrating sustainable digital marketing practices into Micro, Small, and Medium Enterprises (MSMEs). Employing a qualitative approach, the study adopts a mixed-method model combining interviews and case studies. The sampling technique involves purposive sampling to select participants representing diverse MSMEs. Data analysis utilizes thematic analysis to identify patterns and themes. The findings reveal a multifaceted understanding of sustainable digital marketing integration, highlighting challenges, opportunities, and best practices within MSMEs. Insights garnered from this research contribute to a deeper comprehension of sustainable digital marketing strategies tailored for MSMEs, thereby fostering their resilience and competitiveness in contemporary markets.