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MSMEs (Micro, Small, and Medium Enterprises) are one of the important economic pillars in driving local economic growth in various cities in Indonesia. However, MSMEs often face significant challenges, especially related to financial and labor risk management. This study aims to analyze financial and labor risk management at Mbak Yummi Chicken Noodle MSMEs in Medan City. In this study, a descriptive qualitative approach with interviews was used to collect data from business owners and employees. The analysis was conducted with a focus on financial risk management strategies, such as product and service diversification, creative promotion, cash flow management, and access to capital, and labor risk management strategies, including employee cost management, employee development and retention, and effective performance management. The results show that Mbak Yummi Chicken Noodle MSMEs have implemented various strategies to effectively manage financial and labor risks. Product and service diversification, creative promotions, and utilization of online delivery and ordering services help reduce financial risks and maintain revenue stability. Meanwhile, efficient management of employee costs, employee development, and effective performance management help manage labor risks, improve productivity, and maintain service quality. This research shows that effective financial and labor risk management plays an important role in the operational success of Mbak Yummi Chicken Noodle MSMEs.

This study aims to analyze the impact of the implementation of sustainable human resource management (HR) on organizational performance in the Kerinci tourism sector. The research method used is qualitative with a case study approach, where data is collected through in-depth interviews with HR managers, employees, and company leaders in the tourism sector, as well as direct observation in the field. The results of the study show that organizations that implement sustainable HR management experience increased employee productivity, workforce welfare, and business competitiveness. Training programs related to sustainable skills and employee involvement in corporate social responsibility (CSR) initiatives play an important role in increasing employee motivation and commitment. In addition, organizations that focus on work-life balance tend to have higher levels of employee loyalty and reduced turnover. However, the study also found that small and medium enterprises (SMEs) in the Kerinci tourism sector still face challenges in implementing sustainable human resource management, mainly due to limited resources and lack of understanding of the concept of sustainability. This research recommends the need for collaboration between the government, companies, and local communities to promote sustainable HR management more broadly in Kerinci.

This study aims to analyze the promotional strategies used by Micro, Small and Medium Enterprises (MSMEs) Coffee Shop, especially Triple Seven Pangkalpinang, through social media. The method used is descriptive analysis with a qualitative approach, where data is collected through direct observation, interviews with the owner, and documentation studies. The results showed that Triple Seven Pangkalpinang has implemented various promotional strategies through social media. In addition, it was found that the promotional strategy succeeded in increasing brand awareness and increasing customer interaction. In conclusion, the use of social media as a promotional tool for MSME Coffee Shops such as Triple Seven Pangkalpinang helps in the effectiveness to increase visibility and customer engagement, as well as strengthen their position in Pangkalpinang's local coffee industry.

Effective compensation management is a key factor for the success and sustainability of Small and Medium Enterprises (SMEs). This study aims to analyze the implementation of adhered and overlapping compensation management at XYZ SME in Subang Regency, West Java. Data were collected through questionnaire surveys, interviews, and documentation studies related to compensation policies and employee salary structures. Data analysis included salary mapping using the adhered and overlapping methods, and job evaluation using the Eckenrode system. The results showed that the majority of employees of XYZ receive basic salaries below the Provincial Minimum Wage (UMP) and Regency/City Minimum Wage (UMK). The implementation of adhered and overlapping compensation management is expected to improve the internal fairness of the compensation system and provide ideal salary recommendations for employees. The findings of this study provide valuable insights for similar SMEs in optimizing compensation strategies to maintain competitiveness, increase satisfaction, and boost employee productivity. 

In the current era of digitalization and globalization, innovation strategies are very important to build MSMEs to improve performance and competitiveness. The aim of this research is to understand the impact of innovation strategies on the use of information technology in the Micro, Small and Medium Enterprises (MSME) sector in Indonesia. This research applies a qualitative approach to analyze data from various relevant literature, such as books and scientific journals, to understand how innovation strategies can encourage the adoption of information technology and how this technology contributes to improving the performance of MSMEs. This research shows that the synergy between innovation strategies and the use of information technology is very useful for improving the performance and competitiveness of MSMEs. By using innovation strategies and utilizing information technology effectively, MSMEs can overcome various business challenges and take advantage of market opportunities to achieve sustainable growth and long-term success. The results of this research provide a significant contribution to understanding and practice in the MSME industry.

The improvement of micro, small and medium enterprises (MSMEs) plays a significant role in driving the local economy. One of the crucial steps in developing MSMEs is through coaching and mentoring in the licensing process, including the creation of a Business Identification Number (NIB). This study aims to examine the coaching and mentoring conducted by students in making NIBs to advance soybean juice MSMEs in Sidoarjo. This research was conducted using qualitative methods through observations and interviews with Ms. Diah as the owner of the soybean juice business in Gading Fajar Sidoarjo.  The results showed that the involvement of students in coaching and mentoring NIB can have a positive impact by increasing the awareness and ability of MSME owners in taking care of their business licenses.

In the online era, marketing opportunities using digital technology are very profitable, apart from sellers not having to have a shop, sellers also don't have to go anywhere to sell. The objectives of this activity are (1) Organizing guidance and training for marginalized communities to produce commercial products based on appropriate technology and local resources as well as opportunities to gain access to funding for Micro, Small and Medium Enterprises, (2) Increasing the number of applications of science and technology for the community. This activity was carried out in the first three stages of program socialization and forum group discussion (FGD). The service team planned all the needs that would be used in implementing the service. The service team carried out FGD (Forum Group Discussion) and a cooperation MoU. Second Stage Creating Social Media Accounts Workshop and mentoring on IT knowledge. The third stage of evaluation is carried out to correct any deficiencies found during the service. The main goal is to increase understanding of various social media platforms, effective advertising strategies and ad performance measurement.  The method is to use the PKM method with questionnaires and outreach. The results show an increase in home industry players' understanding of the benefits of social media in digital marketing. They are starting to realize the potential of the online market without high advertising costs. This socialization has the potential to increase the application of digital marketing in the home industry. It is recommended that home industry players continue to develop digital marketing capabilities and collaborate to share experiences in managing advertising on social media.

This article discusses the importance of building an e-commerce ecosystem that supports the growth of Micro, Small and Medium Enterprises (MSMEs). In an era of increasingly rapid digitalization, MSMEs need to adopt e-commerce platforms to expand their market reach and increase their competitiveness. However, to achieve sustainable growth, a strong and sustainable e-commerce ecosystem needs to be built. In this article, the author identifies the opportunities that exist in building an e-commerce ecosystem that supports MSMEs. One of the main opportunities is access to a wider global market, which can open the door for MSMEs to sell their products to customers around the world. In addition, e-commerce platforms also provide opportunities for MSMEs to utilize new technologies such as artificial intelligence and data analytics to improve operational efficiency and decision making.    

The management assistance Micro, Small, and Medium Enterprises (MSMEs) based on group mentoring has proven effective in enhancing the performance and sustainability of MSMEs. This study aims to analyze the impact of the group mentoring program on Bakpia Tunas Ngrombo MSMEs. The method used is a qualitative approach with data collection techniques through in-depth interviews, participatory observation, and documentation. The results show that group mentoring can improve managerial capacity, market access, and digital literacy of MSME actors. Additionally, this mentoring program can also enhance product competitiveness and expand the business network of Bakpia Tunas Ngrombo MSMEs.

UKM Wintolo is a small and medium business that produces molds using liquid aluminum as the base material. UKM Wintolo has 3 workers with different age ranges. When initial observations were made, it was seen that the position and posture of workers when working were not neutral and not ergonomic, so community service activities were carried out at UKM Wintolo with the theme of improving processes and work environments in accordance with ergonomics rules at UKM Wintolo. This activity was carried out for 2 days, namely the first day was carried out by providing socialization material according to the theme of the activity, and taking measurements using the anthropometric method in making work facilities. The work facilities that have been refurbished include work chairs that are used for the mold preparation process and the process of taking mold results. On the second day, the products that had been made for these two activities were handed over. Community service activities are carried out to avoid musculoskeletal disorder (MSDs) complaints and this will subsequently have an impact on increasing worker productivity. Through this activity, it can be seen that there is a change in the position and posture of workers while working.

There are several problems that arise in the process of community service, especially related to a lack of knowledge about business fields and effective marketing strategies. Knowledge about innovation and sales knowledge are the basic foundations for carrying out entrepreneurial activities, if not carried out well entrepreneurial activities will not be as expected. In this service, the implementing team provides education regarding entrepreneurial activities. The method used is participatory in activities such as group discussions, interviews, consultations and determining action decisions. The implementation of this activity involves the participation of several communities in the Batu Aji, Batam region. The implementation of this activity includes several stages, which are planning, implementation of activities and evaluation. In community service activities, this training has had a positive impact on the people, where many people try to run businesses from home using the available resources around them. In addition, the application of social networks in marketing activities becomes even more effective in creating sustainable revenue sources and expanding markets.

This research is motivated by the importance of trust and service in the interest of micro, small and medium enterprises (MSMEs) to apply for financing at sharia banks. This research aims to find out and analyze how much influence trust and service have on the interest of micro, small and medium enterprises (MSMEs) to apply for financing at sharia banks. This research uses a correlational method with a quantitative approach. Sampling used purposive sampling. The data used is primary data and secondary data. Primary data was obtained from respondents through distributing questionnaires, while secondary data was based on observations, journals, articles and previous research. Meanwhile, multiple linear regression analysis techniques. Test classical assumptions, and test hypotheses. Analysis of this research using SPSS, based on research results at a significance level of 5% shows that. (1). Trust has a significant effect on business interest, the results of the regression coefficient are 0.122 and based on the test results of the coefficient of determination of the trust variable on business interest, it is 0.324 or 32.4% and has a significant level of (0.001 ≥ 0.05). (2) service has a significant effect on business interest, the results of the regression coefficient are 0.324 and based on the test results of the coefficient of determination of the trust variable on business interest, it is 0.324 or 32.4% and has a significant level of (0.001 ≥ 0.05). (3) the influence of trust and service has a positive F_count value of 43.368 which is greater than F_table 3.107 with a significance level of 0.000 ≤ 0.05 and a coefficient of determination test result of 0.324% or 32.4%. So it can be concluded that the trust and service variables influence business interest by 32.4% and the remaining 67.6% is influenced by other variables.

This study aims to investigate the role of Islamic microfinance in empowering and improving the performance of Micro, Small, and Medium Enterprises (MSMEs) in Gunung Kidul, Yogyakarta. Islamic microfinance has become a major focus in efforts to support inclusive and sustainable economic growth, especially in the context of MSMEs in Indonesia. The research framework includes independent variables in the form of Islamic microfinance, mediating variables in the form of MSME empowerment, dependent variables in the form of MSME performance, and moderating variables involving external factors. The research method used is a cross-sectional survey with primary data collection through questionnaires. Data analysis was carried out using multiple regression techniques to test the relationship between variables and the moderating effect. The results of the study are expected to provide a deeper understanding of the impact of Islamic microfinance on MSME empowerment and performance, as well as its implications for the development of policies and business practices at the local level. The findings of this study are expected to provide a significant contribution to efforts to increase financial inclusion and sustainable economic growth in the Gunung Kidul area, Yogyakarta, and become a reference for further research in this field.

In this life we ​​cannot be separated from communication. In a company, every employee needs to communicate. Communication can influence employee performance. Good communication can make an employee's performance good and conversely bad communication can make an employee's performance bad. The purpose of writing this scientific work is to determine the relationship between communication and the performance of Fior Lotus employees and to determine the influence of communication on the performance of Fior Lotus employees. Fior Lotus itself is a Small and Medium Enterprise (SME) in the Ciomas area, Bogor Regency. Fior Lotus uses Shopee to sell its products. They have around 76,100 followers on Shopee. In an average day they sell 300 - 400 pairs of shoes The research used used qualitative methods. Meanwhile data collection was carried out using the interview method. From the data obtained after conducting interviews, the author found that communication is positively related or has a relationship with the performance of Fior Lotus employees and communication has a great influence on their performance which is characterized by their increasing productivity.

This research uses a qualitative method with descriptive research type. With an estimated number of respondents SME 8 people. The data analysis techniques used are descriptive analysis and simple linear regression analysis. Based on the research results, Financial Literacy has an effect on Financial Management in SME members of SME entrepreneurs in South Tangerang. This needs to increase the knowledge of financial literacy for SME, in this study it is influenced by several things, namely the level of education, receipt of financial information, and the age of the SME actors.      

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in driving Indonesia's economic progress, as they contribute significantly to job creation and increasing Gross Domestic Product (GDP). However, MSMEs are facing various challenges that hinder their ability to contribute optimally. This article aims to analyze the impact of MSMEs on Indonesia's economic growth, with an emphasis on policy perspectives and implications. The research uses a descriptive qualitative and quantitative approach, with secondary data obtained from the Central Statistics Agency (BPS), the Ministry of Cooperatives and SMEs, and relevant academic literature. The results show that MSMEs contribute more than 60% to Indonesia's GDP and create more than 97% of the workforce. However, challenges such as access to capital and technology hinder the growth of MSMEs. Policy recommendations include improving access to capital, technology support, and entrepreneurship training. Further research is needed to better understand the impact of MSMEs and to develop effective innovation and technology strategies.  

This research aims to analyze the use of digital marketing as a marketing medium in an effort to increase the contribution of the Micro, Small and Medium Enterprises (MSME) sector to national exports in the Industrial Revolution 4.0 era. Digital marketing has opened up new opportunities for MSMEs to reach wider and more diverse markets, beyond traditional geographic boundaries. By using digital platforms, MSMEs can interact with global consumers, introduce their products and services to international markets, and build strong brand awareness. This research uses a literature study method to collect data from various related literature. The research results show that effective use of digital marketing can increase MSME sales turnover and overcome various obstacles faced in implementing digital marketing strategies. Therefore, digital marketing is an important strategy that must be adopted by MSMEs to increase their competitiveness in the global market and achieve sustainable growth.

Developing micro, small, and medium enterprises (M.S.M.E.s) in Tegal City supports local and national economic growth. However, many M.S.M.E.s need help understanding and utilizing digital marketing, which is increasingly essential in today’s digital era. This study aims to improve the digital marketing capabilities of M.S.M.E.s in Tegal City through a mentoring program involving communication science students. The methods include preparation, research, analysis, program implementation, evaluation, and activity reports. This program involves students supporting M.S.M.E.s, including creating social media and content and managing e-commerce accounts. The study results show that this mentoring has succeeded in increasing the visibility of M.S.M.E. products and expanding market reach. The implementation of digital marketing strategies assisted by students has a significant impact on the sustainability and competitiveness of M.S.M.E.s in Tegal City.

Micro, Small and Medium Enterprises (MSMEs) are an important sector that supports the community's economy. The COVID-19 pandemic has had a negative impact in the form of a significant decrease in income due to restrictions on product marketing. The new normal situation will make people's lifestyles very dependent on the use of information technology. The aim of this community service is to provide assistance and training in improving marketing. The method in this community service is quantitative descriptive by means of mentoring and training. Marketing digitalization support activities will be carried out in three stages: education, mentoring and sustainability assessment. Training will be provided to increase partners' knowledge and understanding of various digital marketing platforms. The results of this activity are expected to expand partners' knowledge and understanding in the field of marketing digitalization. Mentoring activities are carried out to ensure partners are able to apply the technology and training provided. In the end, the outcome that partners as MSME actors want to achieve is an increase in the economic scale of MSMEs

Digitalization is very important for Micro, Small and Medium Enterprises (MSMEs). The aim of this MSME digitalization activity is to help MSMEs be able to market their products by helping to market and sell local blacksmith products in Lembang Buntu Tangti with the help of the Canva application. Apart from that, by taking advantage of technological advances in society, especially for MSME players. This activity is carried out in 8 stages: (1) Identifying needs, determining goals, (2) Explanation of the benefits of creating an Instagram account (3) Training on creating Instagram accounts (4) Training on creating Canva (5). Making Promotional Materials 6 Practices and Feedback (7) Monitoring and Evaluation (8) Documentation. The method used in implementing this community service program regarding digitalization of MSMEs is in the form of socialization and assistance to MSMEs. Based on the survey results, it is known that MSME players have started to utilize digital technology to develop their business so that they can adapt to the current pandemic conditions