SciRepID - Membangun Ekosistem E-Commerce Yang Mendukung Pertumbuhan UMKM: Peluang Dan Tantangan di Masa Depan


Membangun Ekosistem E-Commerce Yang Mendukung Pertumbuhan UMKM: Peluang Dan Tantangan di Masa Depan

Switch : Jurnal Sains dan Teknologi Informasi
Asosiasi Riset Teknik Elektro dan Informatika Indonesia (ARTEII)

📄 Abstract

This article discusses the importance of building an e-commerce ecosystem that supports the growth of Micro, Small and Medium Enterprises (MSMEs). In an era of increasingly rapid digitalization, MSMEs need to adopt e-commerce platforms to expand their market reach and increase their competitiveness. However, to achieve sustainable growth, a strong and sustainable e-commerce ecosystem needs to be built. In this article, the author identifies the opportunities that exist in building an e-commerce ecosystem that supports MSMEs. One of the main opportunities is access to a wider global market, which can open the door for MSMEs to sell their products to customers around the world. In addition, e-commerce platforms also provide opportunities for MSMEs to utilize new technologies such as artificial intelligence and data analytics to improve operational efficiency and decision making.
 
 

🔖 Keywords

#e-commerce ecosystem; MSMEs; growth

ℹ️ Informasi Publikasi

Tanggal Publikasi
07 June 2024
Volume / Nomor / Tahun
Volume 2, Nomor 4, Tahun 2024

📝 HOW TO CITE

Raissha Vathyma Azzahra; Muhammad Irwan Padli Nasution, "Membangun Ekosistem E-Commerce Yang Mendukung Pertumbuhan UMKM: Peluang Dan Tantangan di Masa Depan," Switch : Jurnal Sains dan Teknologi Informasi, vol. 2, no. 4, Jun. 2024.

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