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Electronic vehicles (EV) are not only an alternative for fossil fuel cars to reduce the rate of air pollution but also as a strategy to expand market share in Indonesia. This research aims to analyse the Wuling Air EV product strategy in attracting consumer to purchasing the electric cars. The research was conducted using a descriptive qualitative approach. Research data comes from search results in various digital databases and official publications. The research results show that the success of Wuling Air EV sales cannot be separated from the implementation of an omnichannel marketing strategy (offline and online) to attract consumer interest in electric vehicles. The omnichannel marketing strategy implemented involves various channels, both online or social media and directly through car shows or at dealers. This makes Wuling Motors take the opportunity, apart from intensifying promotions at dealers, offline exhibitions or car auto shows, but to utilize online marketing Wuling collaborating with car reviewers and influencers, providing options for purchasing or booking via e-commerce, and provide a home test-drive simply through the application. In this way, Wuling Indonesia has a goal of being able to create a touch point with the public regarding electronic vehicles (EV) both offline and online.

Covid-19 which is endemic in Indonesia has damaged the entire fabric of Indonesian society, one of which is in the field of education. Education in Indonesia has not been able to be carried out normally as usual since mid-March 2020. This research aims to compare student learning outcomes before and after the Covid-19 outbreak in the Visual Communication Design (DKV) Department of SMK Negeri 10 Medan. The type of research that will be used is observational research. with a comparative or longitudinal research design. The population of this study were all students of the DKV Department at SMK Negeri 10 Medan who took Informatics subjects. This research sample was taken using a stratified random sampling method. Researchers used quantitative data analysis techniques. Data analysis shows a significant decline in student informatics learning outcomes after the COVID-19 outbreak compared to before the outbreak. The availability of devices such as computers or tablets and a stable internet connection greatly influences the effectiveness of online learning. Students who receive support and guidance from their families during online learning show better learning outcomes. Interactive teaching methods and the use of various online learning tools can improve student learning outcomes.

This research aims to describe the meaning of the Pond Susu version of the television advertisement "Kuku Bima Energi", which promotes the natural beauty of East Nusa Tenggara. “Kuku Bima Energi” is PT Sido Muncul's superior product. Through television advertisements, PT Sido Muncul can strengthen the brand image of "Kuku Bima Energi" but is concerned about the development of Indonesian tourism. This research question is; How do viewers interpret the television advertisement for the “Kuku Bima Energi” version of the milk pool? Do viewers interpret the television advertisement “Kuku Bima Energi” for brand image formation? Data was collected through qualitative research using a phenomenological approach. The research subjects were television viewers in Jakarta. The object of this research is the Pond Susu version of the television advertisement "Kuku Bima Energi". Data collection was obtained through observation, in-depth interviews conducted with television viewers as informants. Data is also obtained through libraries and documentation from various media, both print and online. The research results show that the brand image of "Kuku Bima Energi" is similar to the benefits of the product, which are felt based on the experiences of each informant. Experience is the most influential in creating a brand.    

This research is not only to fulfill the author's final task, but also to find out if there are differences in online shopping consumption behavior between male and female students. The subjects in this study were active students of the Faculty of Economics and Islamic Business of UIN Sultan Maulana Hassanudin Banten semester 2-6 which was 26 people consisting of 11 men and 15 women. The data were collected through a licert scale questionnaire (1-5) and analyzed through the SPSS using the T-test Independes Test. The results of this study show that p = 0.916 (> 0.05) states that there is no significant difference in the consumption behavior of online shopping for male and female students at the Faculty of Economics and Islamic Business at UIN SMH Banten    

The rapid growth of e-commerce has significantly transformed consumer behavior, particularly among university students. This study examines how e-commerce platforms affect the interest and shopping preferences of students of the Faculty of Economics and Islamic Business, UIN Sultan Maulana Hasanuddin Banten. By analyzing data from surveys conducted among students, the research identifies key factors that drive their engagement with online shopping. These factors include convenience, variety of products, competitive pricing, and the ease of comparing different products. The study also highlights the role of technological advancements, such as mobile applications and secure payment gateways, in enhancing the online shopping experience. Furthermore, it explores the psychological aspects, such as the excitement of online deals and the influence of social media advertising, on students' shopping habits. The findings suggest that e-commerce has not only increased the frequency of students' purchases but also diversified their buying patterns. However, the study also addresses potential challenges, such as the risk of overspending and the impact of impulsive buying. Overall, the research provides valuable insights into the evolving landscape of consumer behavior in the digital age, emphasizing the importance of e-commerce in shaping the shopping interests of the younger generation.      

With the rapid development of technology and the Internet, more and more people are using electronic payments as a convenient solution for online transactions. The aim of this research is to show and analyze how service quality influences user satisfaction with the DANA electronic payment application. DANA is a platform that supports non-cash payments and mobile payments. This research uses quantitative methods by collecting data through questionnaires distributed to 30 Banten students using DANA. Data analysis was carried out using multiple regression as well as the t test, F test, and coefficient of determination test. The research results show that reliability, guarantee, and responsiveness can have a significant impact on user satisfaction. Overall, reliability, security, and responsiveness also have a significant impact on user satisfaction.

In the era of rapid digitalization, understanding consumer behavior through data is becoming increasingly important for retail businesses. Shopping trends, such as those contained in this study, provide in-depth insights into various aspects of consumer behavior, from demographics to purchasing preferences and patterns of discount usage. This data is invaluable in formulating effective marketing strategies, improving customer experience, and optimizing business operations. The data used in this study included a variety of relevant variables, such as age, gender, location, product categories purchased, number of purchases, payment methods, and frequency of purchases. This information allows for a comprehensive analysis of how these factors affect consumer spending decisions. For example, analytics can reveal seasonal trends in purchases, product color and size preferences, and the impact of discounts and promo codes on sales volume. In addition, this dataset also reflects the changes in consumer behavior that have occurred over the past few years. Quantitative methodology is a research approach used to collect and analyze numerical data to understand patterns, relationships, and events in a given population. Data is collected from various sources such as online sales transactions, consumer surveys, Naive Bayesian algorithms are applied to the dataset that has been processed. The data was divided into two sets: training (80%) and testing (20%).    

Institut Teknologi Del (IT Del) is a technological-focused institution of higher education located in Sitoluama, North Sumatra. Emphasizing innovation in technology, IT Del is an ideal setting to explore the impact of internet usage on the learning process. This study aims to examine the influence of internet usage on student learning interest at IT Del. Using the Theory of Reasoned Action (TRA) as a theoretical framework, the research investigates the relationship between attitudes toward internet usage and social influence on learning interest. Data were collected through an online survey from 50 IT Del students. Multiple regression analysis indicates that both attitudes toward internet usage and social influence have a significant positive impact on student learning interest. The research findings reveal that 44.2% of the variation in learning interest can be explained by these independent variables. These findings underscore the importance of integrating internet technology in educational strategies and the significant role of academic social environments in enhancing student learning interest. This study provides valuable insights for IT Del and other higher education institutions in designing effective learning policies and practices in the digital era.    

The new student enrollment process at SMP MIFTAHURROHMAN faces various challenges in terms of efficiency and effectiveness. The current manual process often leads to delays and errors, and fails to meet enrollment targets. To address these issues, we developed a web-based application designed to facilitate the enrollment of new students. This application allows students to register online, upload supporting documents, and print registration receipts. The system is built using the waterfall method and technologies such as PHP, MySQL, and the CodeIgniter framework. Both students and school administrators can monitor and manage registration data in real-time. The implementation of this application is expected to make the new student enrollment process faster, more accurate, and transparent, thereby improving operational efficiency and user satisfaction. This research shows that the developed application effectively addresses the existing problems and provides significant benefits for the school.  

This research aims to determine the role of online travel agents (OTA) in increasing room sales at the Swiss-Belinn Karawang Hotel. In an increasingly competitive hotel industry, collaboration with OTA platforms has become an important strategy to expand market reach and increase occupancy rates. This study uses a qualitative analysis method by collecting interviews and surveys from hotel management and guests. The research results show that collaboration with OTAs significantly increases the visibility of hotels in the global market, reduces marketing costs, and increases occupancy rates through increasing the number of bookings. In addition, an efficient inventory management system and positive reviews from guests on the OTA platform contribute to the optimization of the hotel's revenue and reputation. Thus, OTA plays an important role in the marketing and sales strategy of Hotel Swiss-Belinn Karawang, which directly impacts increasing room sales and overall hotel business growth. This research suggests that hotels should continue to strengthen partnerships with OTAs and optimize the use of data and technology provided by these platforms to achieve better results in the future.

Online loans are currently increasingly popular among the public with the development of technology.  The sophistication of this technology has had a very significant impact on the survival of society, which will make people more consumptive through the arrival of electronic or non-cash means of payment, without cash this will create impulsive shopping behavior where someone buys products without planning.  This research aims to analyze the influence of financial knowledge on online loan interest behavior, to determine the influence of financial behavior on online loan interest and to determine financial attitudes towards online loan interest in the Kupang city community.  This research uses primary data by distributing questionnaires online to 100 respondents in Kupang City who are online loan users.  This research uses non-probability purposive sampling.  Data analysis in this research uses multiple linear regression analysis with the results of the research showing that financial knowledge, financial behavior and financial attitudes have a significant effect on interest in online loans among people in Kupang City.

This research was conducted to determine the online marketing model using Facebook Ads implemented by Rumah Curasi as a Professional Curator. Applied to MSMEs under the guidance of the Curation House as an effort to advance the promotions carried out. Online promotion is a promotional method carried out using internet media such as Facebook, Whatsapp, and the like. The research method used is a field research method with a descriptive qualitative approach. The data used is primary data and secondary data. Primary data comes from interviews and official documents, while secondary data comes from supporting data found in the field. The results of the research carried out are that Rumah Curasi implements an online marketing model using Facebook Ads. The use of the online marketing model with Facebook Ads has quite potential, because Facebook is still a social media that is loved by many Indonesian people. By utilizing advertising on Facebook Ads, it is hoped that it can increase the sales volume of Kediri MSME products. Keywords : Facebook Ads , MSMEs , and Sales Volume .    

Education is a process in which educators and students work together to create benefits, skilled attitudes, and personalities. In the midst of the pandemic, the government is encouraging educational institutions to change students from face-to-face learning to virtual, or distance, learning. Virtual learning remains another option when teachers cannot be in class. This research aims to understand how the learning environment influences the desire to learn. This study uses a quantitative approach. A sample of 30 sharia economics study program students at UIN Sultan Maulana Hasanuddin Banten received a questionnaire via Google form. Data were then collected using the SPSS Version 25 program. This research found that the online learning environment influenced students' desire to study sharia economics at UIN Sultan Maulana Hasanuddin Banten. The findings show that some students experience difficulties in learning the lessons given by their teachers during online learning, which results in a decrease in their desire to learn. Therefore, to increase student motivation and learning outcomes, the quality of learning on campus must be improved.

Education is a process in which educators and students work together to create benefits, skilled attitudes, and personalities. In the midst of the pandemic, the government is encouraging educational institutions to change students from face-to-face learning to virtual, or distance, learning. Virtual learning remains another option when teachers cannot be in class. This research aims to understand how the learning environment influences the desire to learn. This study uses a quantitative approach. A sample of 30 sharia economics study program students at UIN Sultan Maulana Hasanuddin Banten received a questionnaire via Google form. Data were then collected using the SPSS Version 25 program. This research found that the online learning environment influenced students' desire to study sharia economics at UIN Sultan Maulana Hasanuddin Banten. The findings show that some students experience difficulties in learning the lessons given by their teachers during online learning, which results in a decrease in their desire to learn. Therefore, to increase student motivation and learning outcomes, the quality of learning on campus must be improved.

This study aims to analyze the behavior of Sharia Economics students towards online shopping. Online shopping has become an increasingly popular phenomenon among students, including Sharia Economics students, because of the convenience and ease it offers. Data for this study, which employs quantitative research methodologies, was gathered by distributing questionnaires to forty Sharia Economics students at Sultan Maulana Hasanuddin State Islamic University Banten's Faculty of Economics and Islamic Business. The results showed that factors such as ease of access, attractive offers, and various payment methods, including sharia methods, had a significant effect on students' online shopping behavior. In this study, the t table obtained a table number of 4.966 From the data above the sig value. 0.05 < X value (5.520), which means that the behavior analysis variable (X) has a significant effect on the online shopping variable (Y). It can be concluded that there is a significant relationship between the behavior analysis variable (X) and online shopping (Y) with a correlation value (R) of 0.667 This indicates a positive relationship between behavior analysis and online shopping. In addition, the coefficient of determination (R Square) of 0.445 indicates that about 44.5% of the variation in behavior analysis in Islamic economics students on online shopping. Keywords: Online Shopping, Behavior Analysis, Sharia Economics

This study aimed to assess the impact of cognitive involvement, affective involvement, and customer behavioral involvement on online purchase intentions, with customer experience as a mediator on the Shopee application in Medan City. The research included 130 respondents from Medan City, selected using purposive sampling. Data analysis was conducted using the SMARTPLS version 3.0 program, employing Structural Equation Modeling (SEM), measurement models (outer models), structural measurements (inner models), and hypothesis testing. The results indicated that customer cognitive involvement had a positive but insignificant effect on customer experience. Affective and behavioral involvement had a positive and significant effect on customer experience. Both cognitive and behavioral involvement had a positive and significant effect on online purchase intentions, while customer affective involvement had a positive but insignificant effect on online purchase intentions. Furthermore, customer experience had a positive and significant effect on online purchasing intentions. It was found that customer experience was unable to mediate the influence of customer involvement on online purchasing intentions. However, customer experience was able to mediate the influence of affective and behavioral customer involvement on online purchasing intentions. Hence, businesses using the Shopee application can enhance customer engagement and leverage technological advancements to attract purchasing intentions by introducing additional features with creativity and openness.

Online sales in Manado reflect the large number of Manadonese people who are interested in shopping online rather than going shopping in person to fulfill their needs and desires. The focus of the problem and aim of this research is to explain the role of social media as an online marketing communication tool in increasing sales of Pasar Bersehati. This research uses a qualitative approach which is a type of field research, by analyzing online buying and selling practices carried out by Bersehati Market Traders. Data collection techniques in this research were observation, interviews, literature study and documentation. The results of this research show that the communication process carried out by market traders with one heart in marketing their products via Instagram social media is by implementing a communication strategy that includes communication components (source, message, media, recipient, effect and feedback), as well as applying the 4P (product) marketing principles. , price, place, promotion). In marketing communications, there are also supporting and inhibiting factors. The supporting factor is the various social media features which are very helpful in marketing. The inhibiting factor is the existence of other online business competitors who are increasingly interested. The effectiveness of marketing communications carried out by market traders with one heart has a big influence as seen by the increasing level of sales.

Penelitian ini bertujuan untuk menganalisis pengaruh Sistem Informasi Akuntansi, Belanja Online, dan Shopping Lifestyle terhadap Pembelian Impulsif pada pengguna E-Commerce Shopee. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data primer melalui kuesioner yang disebarkan kepada mahasiswa Akuntansi Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta, yang merupakan pengguna aktif Shopee. Sampel penelitian dipilih menggunakan metode purposive sampling, dengan jumlah sampel ditentukan menggunakan rumus Slovin dengan tingkat kelonggaran kesalahan sebesar 10%. Data yang terkumpul dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa Sistem Informasi Akuntansi tidak memiliki pengaruh signifikan terhadap Pembelian Impulsif, dengan nilai t sebesar 1,502 dan nilai signifikansi 0,136. Sebaliknya, Belanja Online dan Shopping Lifestyle memiliki pengaruh signifikan terhadap Pembelian Impulsif, dengan nilai t masing-masing sebesar 3,097 dan 2,104, serta nilai signifikansi sebesar 0,003 dan 0,038.

The aim of this research is to describe a problem that arises during distance learning for deaf children and teachers at the Keleyan State Special School. This type of research is descriptive qualitative. Data collection techniques use interviews and documentation. The subject of this research is a class teacher for children with special needs. The results of this research show that the problems that occur in online learning are that there are some parents who don't understand or even don't want to know about their children's learning process which is carried out remotely, parents who don't have cellphones, inadequate internet signals, and communication or delivery. The material carried out by the teacher with students does not run smoothly, which is different from learning carried out directly in the classroom so that the teacher touches it directly if the students do not understand.

This study examines the impact of Social Media Marketing, Celebrity Endorsement, and Electronic Word of Mouth (E-WOM) on consumer purchase intention for Mustika Ratu beauty products in Semarang, Indonesia. The research employs a quantitative approach, with 97 respondents selected through purposive sampling. Data were collected via structured questionnaires, and the analysis was conducted using multiple linear regression, t-tests, F-tests, and the coefficient of determination in SPSS. The results indicate that Social Media Marketing and E-WOM both have a positive and significant impact on consumer purchase intention. In contrast, Celebrity Endorsement was found to have a negative and insignificant effect on purchase intention. When considered simultaneously, all three variables significantly influence consumer purchase intention. These findings highlight the increasing role of digital engagement, particularly through social media platforms and online peer reviews, in shaping consumer behavior in the beauty industry. The study also points out that, despite the popularity of celebrity endorsements, their influence on purchasing decisions may not always be as impactful as digital marketing strategies and E-WOM, which appear to resonate more strongly with consumers. Additionally, the research provides valuable insights into the digital marketing strategies in the Indonesian beauty sector, particularly how local beauty brands like Mustika Ratu can leverage social media and online word-of-mouth to strengthen their market positioning. This study offers practical recommendations for businesses aiming to improve their marketing strategies by focusing on online engagement and consumer feedback, which are critical in today’s highly competitive and digitally-driven consumer environment. The findings contribute to the broader literature on the effectiveness of digital marketing in the Indonesian market and suggest potential areas for further research into consumer behavior in the beauty industry.