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Wirda Damayanti; Amsah Hendri Doni

Transformasi: Journal of Economics and Business Management 2024 Universitas 17 Agustus 1945 Semarang

The intense competitiveness in the commercial sector drives this research. Plastic trash in the environment is causing an increasing amount of natural damage. Customers are becoming more demanding when it comes to eco-friendly items. As a result, companies need to adopt green marketing as a new marketing tactic. Companies can get a competitive edge through green marketing by fostering greater customer trust. Young buyers favor things that are good for the environment. The purpose of this study is to determine the degree to which the purchasing decisions of the Class of 2020 Sharia Business Management students at the Faculty of Economics and Islamic Business, State Islamic University (UIN) Sjech M. Djamil Djambek Bukittinggi, are influenced by green marketing and brand image. Quantitative descriptive research is used in this study. Both primary and secondary data were used. With a sample size of 64 respondents, the study's population consisted of users of AQUA products. Data were gathered by questionnaire distribution and observation. Research instrument tests, which include validity and reliability testing, as well as traditional assumption tests, which include tests for heteroscedasticity, multicollinearity, autocorrelation, and normality, were employed in data processing procedures. using the aid of the SPSS22 program. Based on the research findings, it can be inferred that while brand image has a value of 0.00 less than 0.05 or (0.00<0.05), it can be concluded that brand image partially influences purchasing decisions. This is because the company is implementing a new marketing strategy, namely green marketing. The partially green marketing variable has a value of 0.002 which is smaller than 0.05 or (0.002 <0.05). Businesses can gain a competitive edge by using green marketing to enhance their positive consumer perception. It is possible to conclude that green marketing and brand image jointly have a large influence on purchase decisions because they both simultaneously have a computed F value > F table, or 249,499 > 3,148.

Ludowika Adonita Tarong; Samsul Hadi; Fanli Yudi Anwar; Kunti Nastiti; Pertiwi Awilda +2 more

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Health is an optimal condition, both physical and spiritual, which enables a person to carry out all activities optimally without any obstacles. This situation can be realized by increasing health literacy. Health literacy is an individual's ability to understand health information and apply it in making appropriate health decisions. The aim of this health promotion is to provide information and knowledge to the public regarding health literacy so that the public can better understand the importance of having good health literacy in creating a healthy society. The method used is the lecture method using leaflet media. There were 11 participants in this activity, while the resource persons or presenters were PKPA students from Lambung Mangkurat University at the Guntung Manggis Health Center. Health promotion results obtained from the pretest and post-test results of 11 participating respondents showed an increase in understanding in all question items up to 100%. It is hoped that this increase in knowledge will influence people's behavior to further improve the health literacy of each individual.

Iskandar Iskandar; Muhammad Dahlan; Andi Sosila Kamaruddin

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2024 Lembaga Pengembangan Kinerja Dosen

The aim of this service is to explain the existence of the slang language spoken which is influenced by social media, almost all students use it. This research aims to analyze the influence of slang on the existence of the Indonesian language, with a focus on the case study of students at Muhammadiyah University of Makassar. The use of slang among students has become an increasingly widespread phenomenon, raising questions regarding its impact on the use and maintenance of Indonesian as the country's official language. This research method involves qualitative research analysis using a structured descriptive method on a number of students from the Indonesian Language and Literature Education department at Muhammadiyah University of Makassar. This research was designed to identify the level of understanding and use of slang and describe the complexity of the dynamics between slang use and maintenance of Indonesian. This research contributes to our understanding of how the slang phenomenon influences the existence of Indonesian in society, especially in Ujung Lamuru village. The implications of this research can provide a basis for designing educational strategies and language awareness that are more effective in maintaining the existence of the Indonesian language in this modern era. Slang can be said to be a certain code that only a group of people know the meaning and purpose of.

Iskandar Iskandar; Muhammad Dahlan; Andi Sosila Kamaruddin

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2024 Lembaga Pengembangan Kinerja Dosen

The aim of this service is to explain the existence of the slang language spoken which is influenced by social media, almost all students use it. This research aims to analyze the influence of slang on the existence of the Indonesian language, with a focus on the case study of students at Muhammadiyah University of Makassar. The use of slang among students has become an increasingly widespread phenomenon, raising questions regarding its impact on the use and maintenance of Indonesian as the country's official language. This research method involves qualitative research analysis using a structured descriptive method on a number of students from the Indonesian Language and Literature Education department at Muhammadiyah University of Makassar. This research was designed to identify the level of understanding and use of slang and describe the complexity of the dynamics between slang use and maintenance of Indonesian. This research contributes to our understanding of how the slang phenomenon influences the existence of Indonesian in society, especially in Ujung Lamuru village. The implications of this research can provide a basis for designing educational strategies and language awareness that are more effective in maintaining the existence of the Indonesian language in this modern era. Slang can be said to be a certain code that only a group of people know the meaning and purpose of.

Didik Cahyono; Gyta Krisdiana Cahyaningrum; Muhammad Sukron Fauzi; Naheria Naheria

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2024 Asosiasi Periset Bahasa Sastra Indonesia

The aim of providing assistance for the implementation of independent campus learning in the Class 7 Teaching Campus activities is to facilitate and create a discussion space for students who are interested in taking part in the teaching campus program to develop themselves and contribute to changes in the field of education, provide insight and motivation, and train readiness and equip students regarding the contributions that will be carried out in the campus teaching program. The focus of this article is to analyze the results of assistance in the implementation of independent learning at the independent campus in the Class 7 Teaching Campus activities. The service location is at FKIP, Mulawarman University, targeting students of the Physical Education study program class of 2021. The implementation method used is in stages including observation, interviews, socialization and documentation. The implementation of assistance for the implementation of independent independent campus learning in Class 7 Teaching Campus activities was very helpful in delivering the 15 students who passed and contributed to the Class 7 Teaching Campus activities in 2024 according to their placement at target schools that had been determined in the Teaching Campus program.

Ashfahani, Shulhuly; Nurhuda, M. Miftahul; Fauziah, Azizah Sholy; Saputra, Ardhi

Adi Widya: Jurnal Pengabdian Masyarakat 2024 Lembaga Penelitian dan Pengabdian Masyarakat

The level of awareness Indonesian society regarding mental health, especially among teenagers, is still minimal, therefore lecturer and students from Faculty of Communication Sciences, University of Indonesia Maju provide education regarding how to maintain mental health for students at SMA PGRI 3 Jakarta. Mental health is a form of true balance of mental functions and the creation of adjustment between humans, themselves and their surrounding environtment. The method used in this community service is the lecture and discussion method. The results of community service activities for educational participants regarding interpersonal communication approaches in maintaining the mental health of SMA PGRI 3 Jakarta students begin to open up and increase their knowledge regarding maintaining mental health. These result were obtained from the evaluation form filled in by participants and observations during the discussion process.

Monalisa Frince Sianturi; Audy Silvana Br Sinaga; Arnensi Evrinawati Simbolon; May Lisabeth Harianja

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Community Service (PkM) is a program carried out by FKIP students at HKBP Nommensen University, Medan. Community Service Activities are based on Law of the Republic of Indonesia Number 20 of 2003 concerning the National Education System in Article 20 Paragraph 2 which states that: "Universities are obliged to provide education, research and community service". This Community Service activity focuses on increasing students' awareness and participation in literacy activities. Community Service Activities are a form of contribution from universities in improving the quality of education in society by using an implementation method, namely the direct observation method. By involving students and teaching staff, this activity can have a significant positive impact on literacy development and library management at SMA Negeri 2 Lubuk Pakam. The results of the implementation by considering students' literacy conditions, the role of libraries, the importance of community service activities, increasing awareness and participation of students in literacy activities in library management at SMA Negeri 2 Lubuk Pakam are a strategic and useful initiative to improve the quality of education at the secondary school level above.

Jumianti Jumianti; Efni Anita; Nurrahma Sari Putri

Jurnal Ekonomi dan Keuangan Islam 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The thesis with the title "The Influence of Celebrity Endorsers and Word of Mouth on the Decision to Purchase Scarlett Whitening Products among UIN Sulthan Thaha Saifuddin Jambi Students" was written by Jumianti with NIM 501190273, Sharia Economics Study Program, Sulthan Thaha Saifuddin Jambi State Islamic University 2023. This research aims to determine: (1) the influence of celebrity endorsers on purchasing decisions for Scarlett Whitening products, (2) the influence of word of mouth on purchasing decisions for Scarlett Whitening products, and (3) the influence of celebrity endorsers and word of mouth on purchasing decisions for Scarlett Whitening products.This research uses quantitative research methods by collecting data or survey methods. The sample in this research was 100 students at UIN Sulthan Thaha Saifuddin Jambi. The data collection technique uses a questionnaire whose validity and reliability have been tested. The data analysis technique used to answer the hypothesis is multiple regression. The results of this research show that: (1) Celebrity Endorser has no influence on purchasing decisions, as evidenced by the calculated t value of 0.191 with a significance value of 0.849 which is greater than 0.01. (2) word of mouth has a positive and significant effect on purchasing decisions, as evidenced by the calculated t value of 9.189 with a significance value of 0.000 which is smaller than 0.01. (3) celebrity endorsers and word of mouth simultaneously influence purchasing decisions, as evidenced by the calculated F value of 80.672 with a significance value of 0.000 which is smaller than 0.01. The adjusted R square value of 0.585 shows that the ability of the independent variable to influence the dependent variable is 58.5% and the remaining 41.5% is influenced by other variables outside this research

Elisabeth Margareta; Monalisa Hutagaol; Lian Yesika Hutasoit; Cindi Sitinjak; Betesda Lumban Gaol

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Implementation of Community Activities (PkM) is a program carried out by FKIP students at HKBP Nommensen University, Medan. Program for implementing Wordwall-based interactive learning media to improve literacy skills at SMKS Bersama Berastagi. In the learning process, supporting media is needed to help implement the interactive teaching and learning process in the classroom. The media chosen is adapted to the situation and conditions existing in the school, therefore it is deemed appropriate to use Wordwall media to help facilitate the teaching and learning process in the classroom. Interactive learning is inviting students to involve thinking, seeing, hearing and skills at the same time, one of which is while writing. Wordwall is an alternative choice from various types of interactive learning media that can make the learning process fun and not boring for students and teachers. This application aims to be a fun learning resource, media and assessment tool for students. So the results of using wordwall-based interactive learning media increase literacy skills. In this way, students' literacy skills at Berastagi Private Vocational School can increase and by using wordwall learning media it can be made more interesting and varied. Then students' enthusiasm for learning will increase and it won't be boring.

Rifki Ristiawan; Noni Selvia; Nurfidah Dwitiyanti

Jurnal Riset Rumpun Ilmu Pendidikan 2024 Lembaga Pengembangan Kinerja Dosen

Learning that focuses on students' problem-solving abilities is the focus of higher education. Students who are able to develop critical thinking skills in solving problems are a necessity along with changes in workforce capability needs in the informatics era. One of the mathematics lessons at the higher education unit level is discrete mathematics. The problem that arises in discrete mathematics learning is that learning outcomes and the percentage of students completing lectures are still relatively low. The aim of this research is to improve students' solving abilities through the application of the project based learning method. This research uses classroom action research methods. The application of the project based learning method in discrete mathematics courses with graph material can improve students' abilities in solving mathematical problems, this can be seen from the research results after corrective actions were taken in learning activities in Cycles I and II. Based on the research results, it shows that through project-based learning, third semester RB class students in the Informatics Engineering Education Program at Indraprasta University PGRI Jakarta have improved their ability to solve mathematical problems in terms of individual grades and classical completion.  

Sanggam Pardede; Natalia Rajagukguk; Neksen Sihotang; Christina Verawaty Manalu; Enjelina putri Simbolon

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Community Service Program (PkM) for FKIP students at HKBP Nommensen University in Medan together with the team carried out Adaptive Technology activities to support the implementation of digital learning and numeracy literacy at Deli Murni Private High School. Technology adaptation refers to the process by which an identity, whether an individual, organization, or system, integrates and changes the way they operate or interact with new technology or innovation. Technology will affect the education system in Indonesia, one of which is schools with literacy and numeracy limitations. Numeracy literacy is the fundamental ability to understand, use and apply mathematical concepts in everyday situations. The method of implementing activities is carried out in the stages of survey, socialization, learning, evaluation and documentation. The results of activities carrying out administrative tasks at school using technology such as laptops and computers, completing various files through the school dapodik book, dividing teams, we carry out activities according to school needs including helping guidance and counseling teachers every morning before marching, the school administration center, working on documents and help teachers in doing assignments.

Sarma Panggabean; Intan Galingging; Anggi Panggabean; Agustina Sihite; Marito Kristina Ambarita

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Community service (PkM) carried out by FKIP students at HKBP Nommensen University in Medan with their supervisors is the use of the iPusnas application to improve Indonesian language skills. The iPusnas application is a digital library application with social media features offered by the National Library of the Republic of Indonesia (Bungin, 2017). The iPusnas application can be used by users as a means of information retrieval so that users do not need to bother getting information and collections in the library. The implementation of activities to improve students' language skills at SMK Negeri 1 Lubuk Pakam uses practical methods. The iPusnas application can be used by users as a means of information retrieval so that users do not need to bother getting information and collections in the library. The benefits of socializing the use of the iPusnas application can improve Indonesian language skills at SMK Negeri 1 Lubuk Pakam. Students can study more intensively and develop their abilities, especially in language skills, so it is recommended that training and guidance activities on using the iPusnas application can continue to be carried out regularly so that they are more effective.

Elza Leyli Lisnora Saragih; Debora Margaretha Simamora; Lasmaida Sitinjak; Enti Sepiani Gulo; Pransiscus Novrandi Siregar

Jurnal Pelayanan Hubungan Masyarakat 2024 International Forum of Researchers and Lecturers

Community Service is a course program that must be carried out by FKIP students at HKBP Nommensen University, Medan, together with their supervisor. Implementation of Community Service (PKM) is the application of the Community Service course in managing educational administration using the Teamwork method, which takes care of various educational administration interests which aim to support the implementation of the learning process that applies at the school using the Teamwork method. The Teamwork method is a way of working as a group in managing educational administration in a structured, efficient, effective manner and can build solid, collaborative group work that focuses on achieving common goals in managing educational administration at Lubuk Pakam Nusantara High School. The overall results of the community service program implementation activities went well from the start of the activity to the end of the activity using the teamwork method in managing education administration at SMA Nusantara Lubuk Pakam school. This creates a close relationship between students and educational administration management in working together to develop educational administration services at SMA Nusantara Lubuk Pakam school..

Nanda Juniarti; Tri Wahyu Yuliana; Ahmad Fadil Mubarok; Indria Nur Khasanah; Bintang Nanggala Basa

Jurnal Kemitraan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

The Bolotomo cattle breeder group in Wingkosigromulyo Village, Nkombol District, Purworejo Regency, has been established since 2010 with the help of subsidies from the local Livestock Service. Initially, they focused on producing organic fertilizer, but switched to the feeder cattle and meat business because the selling price of fertilizer was low. Livestock management is still traditional, and concentrate feed is rarely used because it is expensive and difficult to obtain. In the dry season, food availability is limited, and rice straw and field grass are the main food sources. The service activity by Tidar University students aims to help farmer groups overcome the feed crisis with technology for making pellets from local materials. Demonstration of making pellets using a mixture of calliandra leaf flour, rice bran, pineapple peel, molasses and tapioca flour. Pellets have the advantage of improving feed quality, consumption efficiency and shelf life. Farmers also shared their experiences and expressed the need for processing livestock waste, such as biogas plants, to reduce pollution and increase income. Integration between the agriculture, fisheries and livestock sectors is the focus for sustainable development.

Khairu Nisa Afifah; Mario Pratama

Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebidanan 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

A hedonic lifestyle is a lifestyle in which individuals spend time and money that serves only as motivation, a social class with conceptions that reflect the individual who uses it. The study aims to describe the relationship between self-control and hedonistic lifestyles in students at Padang State University. This research uses a quantitative approach. The population in this study consisted of students at State University Padang with a total sample of 119 students using purposive techniques. The data collection using a scale with a hedonist lifestyle measurement tool organized by Amelia Acmel (2022) refers to the hedonistic lifestyle aspects proposed by Engel et al (1994), and the self-control measuring tool developed by Anggraeni (2022), referred to Averril (1973)'s self-controllment aspects as the instruments used in this research. Data analysis in this study uses product moment correlation techniques. The results of the analysis showed that there was a negative relationship between self-control and hedonistic lifestyles in students at Padang State University with statistical results of correlation coefficients r = -0,379 and p = 0,000 (p<0,5).

Dyah Rini Prihastuty; Sri Rahayuningsih

Jurnal Ekonomi dan Keuangan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to determine the influence of financial literacy, financial behavior, financial attitude, and demographics on consumer behavior among students at the Faculty of Economics and Business, University of 17 August 1945 Surabaya. This research used a questionnaire with a research sample of 100 students, using a purposive sampling technique. Data analysis in this research used multiple regression with the help of the SPSS program.The results of this research show that financial literacy has no significant effect on consumptive behavior, financial behavior has a significant effect on consumptive behavior, financial attitude has a significant effect on consumptive behavior, and demographics has no significant effect on consumptive behavior among students at the Faculty of Economics, University of 17 August 1945 Surabaya.

Fenty Debora Napitupulu; Yuni Sihombing; Desi Monalisa Hutapea; Wita Friska; Jojor Julprika Veronika Tambunan

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Community service (PkM) is an activity carried out by FKIP students at HKBP Nommensen University, Medan, together with their supervisors, which aims to develop students in increasing their abilities and independence in society. The application of the Canva application is a platform that can design graphics, visual and audio themes that are used by students to design learning, especially in writing, increase digital literacy and creativity, design photos, posters, logos, banners with the available features. The Canva application is very easy to use and can be accessed via an application downloaded on a device or laptop and can also be accessed via the official website which students can use during learning training activities which can provide ideas and motivation in literacy-based learning which is used to be carried out. training for students at SMA Negeri 1 Kutalimbaru in increasing digital literacy and learning creativity through the use of the Canva application. Based on the results of implementing community service, the author concludes that the Pkm activities went well and received a good response from the Kutalimbaru State High School so that students were able to use the Canva application media so that students were more active in the learning process.

Shilvi Dwita; Rahmad Al Rian

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The introduction of the school field (PLP) activity was carried out as an effort to form qualified prospective educators students of The Bachelor of Education Study Program are required to take PLP courses. Through PLP, students are expected to improve their pedagogy, social personality and professional skills. This article discusses the implementation of the introduction of the school field (PLP). The results of the introduction of field schooling (PLP) are described using qualitative descriptive methods. Dinalisa evaluation based on the assessment of the Mentoring Teacher. Based on the evaluation results, PLP participant students of Muhammadiyah University of Riau who PLP in SMK Muhammadiyah 1 Pekanbaru have successfully met the indicators that have been set in the implementation of PLP activities.

Jamaludin musthofa

Jurnal Strategi Bisnis Teknologi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The school has 399 students and 21 employees, including four non-teachers and one librarian. The ISR has characteristics like public school in Indonesia where curriculum, policy and finance are supported by Indonesian government and parents’ committee partnership (Setyono, 2016). Based on the concept of No Children Left Behind (NCLB), the ISR need to give opportunities for students to continue to study at they preferred school or university in Indonesia and Saudi Arabia. In these contexts, the community engagement strategies plan is not only collaboration of stakeholders to accommodate learning facilities, but also provide eLearning tools to support the learners need in purpose to improve students’ competencies and create positives learning environment in ISR.    

Afifa Ulin Nukha; Astri Widyaruli A

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The Teaching Campus embodies part of the educational learning program in basic education units, the Merdeka Belajar Kampus Merdeka (MBKM) activity, which provides students with classroom learning experiences by partnering with educators in learning methods in primary and secondary education units. In other words, the Teaching Campus activities realize the Independent Campus goal by providing opportunities for students to learn and grow through programs outside the classroom. This research uses a qualitative approach with a descriptive method. Qualitative research is an analysis carried out to find out and describe existing events and evidence by describing them in the form of data, images and text. Basic education embodies the basic education phase for children aged 6 to 12 years which is developed according to educational units, basic expectations and social culture. Students from Muhammadiyah University and Jember University Jember who are studying for the Class 6 Teaching Campus Program are currently undergoing a number of work programs. One of them is related to literacy and numeracy in the Regional Technical Implementation Unit (UPTD) SDN Menampu 02 education unit.