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Cindy Norhaliza; Mayarni Mayarni

Jurnal Relasi Publik 2023 International Forum of Researchers and Lecturers

Public service is one of the main roles of the government to meet the needs of its people. The implementation of public services will also adapt according to the needs of the community and develop in line with changes in social life. This makes the government always try to foster motivation in creating effective and efficient services so as to provide convenience for the public. The purpose or research of this is to find out and explain how the implementation of One For Eleven Innovation in Solok City and to know and analyze the inhibiting factors that influence the implementation of One For Eleven innovation seen from product innovation, process innovation, research method innovation, strategy or policy innovation and system innovation . This study uses a qualitative method with a descriptive approach. The results of the One For Eleven innovation research in Solok City based on indicators of innovation are included in an innovation. This innovation is included in product innovation because there is a renewal of service media, including in process innovation where there are differences in service flow. This innovation is also included in the innovation of service methods where changes in service delivery. This innovation includes strategy or policy innovation because it has a vision, mission and goal of forming an innovation from the existing reality. In addition, this innovation is also included in system innovation, namely the existence of novelty in the interaction of implementing actors in managing innovation, but the implementation of innovation and its utilization by the community is not optimal because there are still many prospective brides who do not know about this innovation. The lack of socialization of innovation by implementers to the community so that there are still many people who do not know about this innovation. Then the difference in the domicile of the bride and groom as a requirement in obtaining this innovation has caused not all bride and groom to receive the One For Eleven innovation service. Lack of coordination between implementing agencies causes executors not to understand their duties.  

Syaina Ulfah Azhara; Heru Winarno; Faisal Ibnu

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Procurement of goods has a very important role for an organization, because obtaining the goods needed to fulfill the mission of the organization with a significant budget. So that companies will always try to act professionally and strive to continue to develop different innovations in order to achieve goals and aspirations. The Make to Order method is a process in which the company will carry out production when orders come from consumers, this method has been implemented by PT. Waskita Beton Precast. in running the production process. The direct procurement system is used to provide satisfaction to consumers because there is no need to wait a long time to complete consumer requests. Companies must adjust to production needs so as not to leave unused items. Procurement of goods to meet during production activities can be brought in according to the needs of the company. From the direct procurement method used by the company, it has a good impact, the production process is on schedule and is not hampered by the arrival of the goods needed during the production process and can complete consumer requests in a timely manner.

Chusnul Maulidina Hidayat; Irwan Susanto; Maliana Puspa Arum; Selin Lestari Br Karo; Ahmad Fahreza

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The rapid technological developments also have an impact on the financial industry in Indonesia. Financial service providers issue a variety of products to support their business activities and also to serve consumers who use their product services. One of the products they offer to consumers is Fintech. The Fintech innovations offered include Peer to Peer Lending (P2PL), crowdfunding, Payment Gateways, and risk and investment management. From these technological developments, new challenges arise for financial service supervisors and the government to monitor these practices in order to create an environment that is not detrimental between financial service providers and consumers. This study aims to explore the role of existing legal regulations in Indonesia in dealing with technological developments in the financial sector. The research was conducted by means of descriptive analysis and collecting review literature studies to compare and analyze consumer protection in the development of Fintech. The results of this study indicate the need for supervision by financial supervisory institutions in practice to oversee the activities carried out by financial service providers in offering their products to consumers, so that there are no violations that can harm consumers.

Dewi Asrianingsih; Agus Hendrayady; Okparizan Okparizan

Doktrin: Jurnal Dunia Ilmu Hukum dan Politik 2023 International Forum of Researchers and Lecturers

  The study is based on the problems that occurred in passport management at the immigration office of class ii before the release of the apapo and m-passport applications, and the supervision and services that passport care applicants face such as less effective assurance of service, inefficient institutional performance efficiency, queue issues at the slow service bureau, People had to wait a long time to manage passports, but sometimes it was also unclear that their services, once applied online, still lacked the requirement of service to manage passports and were unable to schedule the days and times. Immigration office class II TPI Tanjung Balai Karimun applies to information technologies based on applications systems and some service innovations such as friendly ham, eazy passport, sicross and sijamat are a step to make it easier in the process of better passport management management. The study aims to know the effect after information technology has been applied to passport management services and to use a qualitative approach or type of descriptive with the paradigm used is constructivism, which suggests that knowledge is not only the construct of subject thought studied and related to this study of the subjective and subjective realities rather than the product of experience alone, But it is a construct by thinking with the application of applications for information technology service. The theory used by the sangkala (2013) analysed is five major indicators or strategies of innovation in the government sector: integrated services, decentralized services and monitoring services, joint operation, citizen outreach, and the introduction of communication and information technology. Instruments of data gathering that are interviews, observations, and documentation and data triangulation. Research shows that the application of information technology to passport management services is so far beyond optimal that the system may have a problem determining schedules because of unstable tissues, it is seen that the service is integrated and based on the soup and brings the ease felt by society.

Nurbintang, Fitra; Siti Julaeha, Lia

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

McDonald's is one of the largest franchises that has rapidly expanded in Indonesia and internationally, becoming one of the fast-food restaurants that is still favored by people both from Indonesia and abroad. Despite the emergence of numerous competitors, McDonald's continues to thrive and excel with various strategies and innovations. One of them is the BTS Meal project, which resulted in a 57% increase in net sales. The research method used is a quantitative type with a descriptive nature, involving the distribution of questionnaires to 96 respondents who have purchased McDonald's products in Jakarta at least once. The sample for this research was determined using the Lemeshow Formula. This study utilizes multiple linear regression analysis and has fulfilled tests for instruments and classical assumptions, processed using the Statistical Package for Social Science (SPSS) version 25 software. The results of the regression analysis show that the variables of product innovation and sales promotion have significance values of <0.001. Product innovation and sales promotion together have a significance value of 0.000, contributing 62.9% to competitive advantage, while the remaining 37.1% is influenced by other factors. The conclusion drawn from the research is that product innovation significantly affects competitive advantage. Meanwhile, sales promotion significantly influences purchasing decisions. Product innovation and sales promotion, when considered together, significantly impact competitive advantage.

Zainal Abidin Achmad; Nurul Widji Triana; Dewi Puspa Arum; Zalfa Nurrahmah Agustina; Jelita Arinal Haq

Jurnal Pelayanan Hubungan Masyarakat 2023 International Forum of Researchers and Lecturers

The use of digital technology which is still low and the lack of knowledge in utilizing branding efforts as an effort to introduce products to consumers are still obstacles faced by UMKM Berkah Soybean Crackers. UMKM Kerupuk Soybean Berkah only focuses on product trading but still has not implemented good product branding. UMKM business actors have not fully implemented digital marketing by utilizing social media so that they do not support the expansion and market reach of the products they produce. LPPM lecturers and KKN students collaborated in the Community Service Innovation Program which was carried out by holding training and socialization activities related to product branding strategies and the use of digital marketing in supporting business stability and reaching a wider market. The implementation method is carried out offline which is offered by business actors and some of their workers. The results of the community service activities obtained by UMKM business participants are satisfied with the material presented and increasing awareness of the importance of using product branding as the spearhead of the products produced as well as training in making logos as a product branding effort by practicing directly has increased the ability to make attractive product branding in accordance with the wishes so as to create consumer loyalty to the products produced

I Gusti Agung Wisnu Satria Wangsa; I Gusti Ngurah Dharma Laksana

JURNAL HUKUM, POLITIK DAN ILMU SOSIAL 2023 Pusat Riset dan Inovasi Nasional

Indonesia is known as a state of law that has regulated various protections of ideas in the form of innovation and creativity that have various economic values ​​through many laws and regulations related to Intellectual Property Rights. This is very necessary because as we know Indonesia has enormous potential in the creative industry and abundant natural resources. The rapid development of the creative industry in Indonesia greatly contributes to the country's economic growth. Where it can be seen from year to year there are always updates and additions to the number of creative products both from young people and community groups engaged in entrepreneurship. The existence of UMKM and their policies have been implemented and used through several laws and regulations, in the context of developing the business climate, including Law No. improve the expertise and position and institutions of Micro, Small, and Medium Enterprises in the national economy. Various aspects and actions of the government covering many things in terms of production, marketing and branding are carried out so that MSMEs are able to compete in the national and international realm. economy through many laws and regulations related to Intellectual Property Rights. This is very necessary because as we know Indonesia has enormous potential in the creative industry and abundant natural resources. The rapid development of the creative industry in Indonesia greatly contributes to the country's economic growth. Where it can be seen from year to year there are always updates and additions to the number of creative products both from young people and community groups engaged in entrepreneurship. The existence of UMKM and their policies have been implemented and used through several laws and regulations, in the context of developing the business climate, including Law No. improve the expertise and position and institutions of Micro, Small, and Medium Enterprises in the national economy. Various aspects and actions of the government covering many things in terms of production, marketing and branding are carried out so that UMKM are able to compete in the national and international realm.

Asnanda Fairuz Tsuraya; Yanda Bara Kusuma

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

For approximately 3 months, these programs can be carried out well and can be accepted by the residents of Keputih Village even though there are several obstacles or obstacles that become a challenge for students to find solutions to these problems so that the planned programs can run more optimally and are expected to help develop MSMEs and business potential in Keputih Village,  Sukolilo District, Surabaya City well. The Thematic Real Work Lecture of Merdeka Belajar Kampus Merdeka (KKNT MBKM) has a work program that has been implemented by the University of National Development "Veteran" East Java. This work program includes FGD (Focus Group Discussion), Ramadan bazaar and coloring competition as well as takjil distribution, counseling, training, TTG innovation which is called by another term, namely Appropriate Technology. This TTG is also in the form of a map of the potential of MSMEs in Keputih Village and a menu catalog of the Harmoni Keputih Tourism Market, an exhibition of Baverage Culinary Tourism Center Activities and an exhibition of MSMEs in Sukolilo District, the creation of a website for the Harmoni Keputih Tourism Market, the creation of the Harmoni Keputih Tourism Market Instagram, and the creation of product promotion content for MSMEs in the Keputih region.

Nurul Azizah; Moch Rizky Ramadhan

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Indonesia may be a nation wealthy in characteristic assets. This tremendous riches is well overseen by Indonesian industry, coming about in a wide assortment of items. As you know, not as it were the industry, Umbakes has moreover contributed to different prepared items through innovation and special creation. One of the most places his MKKNT-MBKM understudies work within the Krampock area of the city of Blitar, he has issues with item improvement and showcasing variables. The reason of this committed movement is hence to arrange your promoting methodology with the fundamental exertion. The strategies utilized are subjective and incorporate sorts of information collection through perception, interviews and documentation of action at umkm. As a result of this devotion, umkm's items have been able to reach a well-developed and reasonable side of the market. 

Yuha Auliana; Luthfi Alhazami

Transformasi: Journal of Economics and Business Management 2023 Universitas 17 Agustus 1945 Semarang

Indonesia is one of the top five countries in the world for producing plastic waste, With a total trash of 67.8 tons. Environmental challenges make it difficult for businesses to develop new products that improve environmental sustainability, green purchasing, and responsible manufacturing. With this, work is meant to continue in the future. The purpose of this study is to ascertain the relationship between environmental performance and green innovation and the competitive advantage of UMKM in Jakarta that have adopted green innovations. This study employed a quantitative methodology with a sample size of 78 participants. Questionnaires served as the study's main tool. Validity and reliability tests are two types of quality testing and instrumentation. Descriptive analysis and hypothesis testing were utilized in data analysis

Khairani Liesvarastantra Tsani; Acep Samsudin

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Technology has developed rapidly in the age of scientific progress. This is unavoidable because technology can provide positive benefits for developing product innovations. With the existence of technology, humans can use it as access to search for extensive information via the internet. Socialization of Digital Marketing and Creating a Marketplace for MSME Players " aims to assist and provide insight into the importance of digital marketing management for MSME actors in Bendogerit Village , so they can understand how to manage their products on the marketplace properly and help empowered MSMEs to learn managing digital marketing through e-commerce applications to market their products easily. This activity was carried out in Bendogerit Village and, Sukorejo District, Blitar Regency. This socialization activity has succeeded in targeting the participants of the socialization activity which had been planned previously, while creating a marketplace for MSMEs, there are several MSMEs that we have chosen to empower. It shows that the socialization activities and the creation of this marketplace can be said to be successful

Anisha Dian Iswahyuni; Aji Kusumastuti Hendrawan

Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

Pesanggrahan Village, Kesugihan District, is one of the innovation villages launched by the Cilacap district government in 2022. The Kesugihan area has potential local food sources that have the potential to be developed by the community. Nuri Snack is one of the business actors engaged in food processing in the form of various chips in the form of cassava, taro and banana chips. Marketing that has been carried out at this time is selling to markets and serving purchases at home, there has been no innovation in expanding marketing to modern shops and online shops. The aims of this study were 1) to design informative packaging labels in accordance with labeling standards and 2) to develop packaging designs according to the wishes of consumers using the kansei engineering method. The method used is the kansei engineering method which translates consumer feelings into design specifications. Implementation The results of this study are in the form of label and packaging design concepts, design actors include uniqueness, product identity colors, complete product information, complete packaging information, neat, protected products, easy to carry, easy to store, have licensing and attractive designs, and the proposed packaging uses white standing pouch window doff 500z packaging with size 14cm x 23cm and chromo sticker as packaging label design. Conclusion The proposed label design already has permits and has an elegant design and is made of standing pouch plastic with a ziplock.  

Erliniatus Nur Rohma; Nabil Ghibran Alwafa; Talitha Naila Niazi; Roziana Febrianita

Jurnal Pengabdian Kepada Masyarakat 2023 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Technological advances will continue to develop over time and cannot be avoided, there will always be new innovations created with the aim of helping various human activities. Of course, the people in the Klampis Ngasem Sub-District themselves understand more or less the use and benefits of the internet, but there are still many people, especially MSMEs players in RW 09 who do not really understand the benefits of current technological advances, especially in selling their products. On this basis, the urgency of having community service activities with the theme of digital branding counseling at food and beverage-based MSMEs in RW 09, Klampis Ngasem is to provide insight to counseling participants, especially MSMEs actors, regarding the importance of business branding (logo and packaging) and the economy. creative to find innovation and creativity in developing their business in today's new industrial era. The output resulting from this service activity is appropriate technology (TTG) in the form of a mini box studio, scientific articles published in national journals, and activity reports. In this activity the results obtained are the use of a digital branding strategy that can be continued with regular assistance so that MSMEs actors can be optimal in marketing and increasing sales.

Isra Kesuma; Anggita Kumala Sari; Annisa Salsabilla; Suci Indah Sari; Ramdani Bayu Putra

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Business strategy is an important part that every business person should have. This research attempts to determine the ideal strategy through SWOT analysis. The object of this study is Kenanagan Coffee. The research method used is a descriptive method with data collection techniques through Observation, Interview, and Documentation. SWOT Analysis Techniques include IFE, EFE, CPM, TOWS, IE, SPACE, Grand Strategy and QSPM. The findings of IFE Matrics and Matrics show that coffe memories has strong organizational characteristics internally with strategies that can utilize strength factors that can minimize weaknesses and be able to take advantage of opportunities from the situation faced. The analysis of TOWS Matrix, SPACE, IE, Grand Strategy as the final result of this study recommends the right business strategy for Kopi Kenanagan is to implement a market development strategy followed by product development through continuous innovation.

Fani Khoirotunnisa; Izah Bana Murtazah; Sheni Nahla Syifani; Moch. Syahrir Sauki

Jurnal Pengabdian Kepada Masyarakat 2023 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Technology has developed rapidly in the age of scientific progress. This is unavoidable because technology can provide positive benefits for developing product innovations. With the existence of technology, humans can use it as access to search for extensive information via the internet. Socialization of Digital Marketing and Creating a Marketplace for MSME Players " aims to assist and provide insight into the importance of digital marketing management for MSME actors in Pakunden Village and Turi Village, so they can understand how to manage their products on the marketplace properly and help empowered MSMEs to learn managing digital marketing through e-commerce applications to market their products easily. This activity was carried out in Pakunden Village and Turi Village, Sukorejo District, Blitar Regency. This socialization activity has succeeded in targeting the participants of the socialization activity which had been planned previously, while creating a marketplace for MSMEs, there are several MSMEs that we have chosen to empower. It shows that the socialization activities and the creation of this marketplace can be said to be successful.

Utari Amalia Putri; Viona Ramifa Reja; Rani Pertama Sari; Ramdani Bayu Putra

Jurnal Bintang Manajemen (JUBIMA) 2023 Pusat Riset dan Inovasi Nasional

Business strategy is an important part that must be owned by every business actor. This study tries to determine the ideal strategy through SWOT analysis. The object of this research is Cafe 165 which is a business unit of Putra Indonesia University YPTK Padang. The research method used is descriptive method with data collection techniques through interviews and questionnaires to the parties or stakeholders. SWOT Analysis techniques include IFE, EFE, CPM, TOWS, IE, SPACE, Grand Strategy and QSPM. The findings of the IFE Matrix and the matrix show that Bozz Juice Ice Cream has strong organizational characteristics internally with strategies that can take advantage of strengths that minimize weaknesses and are able to take advantage of opportunities from threats encountered. The results of the analysis of the TOWS Matrix, SPACE, IE, Grand Strategy as the final result of this study recommend that the right business strategy for Bozz Juice Ice Cream is implementing a market development strategy followed by product development through continuous innovation.

Lia Rizqy Wulan Tari; Tri Kartika Pratiwi

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Carrying out innovation development in an MSME activity needs to be done especially in terms of branding and also marketing. The mentoring activity for making label packaging for processed herbal medicine for Bu Tatik is an implementation of branding management and digital marketing with an effort to improve and develop the business of an MSME. The problems faced by MSMEs are related to processed products that have unattractive packaging which is one of the problems experienced by partners even though their products are widely known in the market but their production capacity is also still small. In addition, the marketing carried out is still lacking, only relying on sales in the market. The purpose of Bu Tatik's herbal bathok mentoring activities is to increase productivity and develop product rebranding so that it has more selling value in the community. The implementation method used in this activity is assisting in making new logos and packaging stickers with attractive designs and developing promotional media through the application of digital marketing which includes creating business-specific websites and emails, creating Instagram social media accounts, verifying MSME locations on Google Maps, and making e-Catalog

Santi Octaviani; Andari Andari

Jurnal Pengabdian Masyarakat Sains dan Teknologi 2023 Fakultas Teknik Universitas Cenderawasih

At this time many see that the application of financial literacy knowledge in Cipuk MSMEs has not been applied optimally. However, with advances in technology, it has a method of applying business management knowledge so that these MSMEs can be more advanced. This business management science is financial literacy, which is to understand and apply various financial skills, such as managing personal savings, making budgeting, and investing. Not only that, MSMEs can add new flavor innovations due to the limited flavors in Cipuk preparations. The result of this service is that the Cipuk MSME partners understand more about financial literacy, understand more about making budgeting, financial bookkeeping and others, and add taste innovation, namely, so that MSME products are more varied and consumers don't feel bored with the taste of existing products.

Nadhifatul Azizah Putri Bachtiar; Kustini Kustini; Ruthyanti Manihuruk; Sukma Alexander Putri

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Micro, Small and Medium Enterprises (MSMEs) which are active in the world of handicrafts in the Sentul Village area are one of the community service partners. Through changes in the 4.0 revolution which is accompanied by changes in digitalization through the development of technology and information. Adaptation of changes to MSMEs is also needed in the modernization of digitalization by implementing various innovations. The existence of innovation from various technologies and information is what helps MSMEs to keep moving in increasing consumers, namely with digital marketing. The method used in community service activities in the Sentul sub-district is a qualitative approach as well as the socialization and implementation of MSMEs assistance. The results of this activity are services in creating business accounts on digital media such as Instagram, Tiktok, shopee accounts, with optimal management of digital media, as well as making product photos.

Alweni Alweni; Ayundha Evanthy

Jurnal Pelayanan Hubungan Masyarakat 2023 International Forum of Researchers and Lecturers

This journal discusses assistance to members of KWT Aren Asri and explains the utilization of spinach leaves which can be said to be quite abundant in the Plosokerep Village, Sananwetan District. The reason for choosing KWT Aren Asri is because the KWT has a great opportunity to be developed. Seeing the potential that exists, it was decided to innovate by managing spinach leaves to become crispy spinach. Spinach leaf plants can be used as products that are processed in an innovative way, but the processed plant products are still not varied. The purpose of this community service activity is to increase the knowledge of Group 34 members to manage spinach plants to become Crispy Spinach. Partners in this community service activity are members of KWT Aren Asri RT 02 RW 06 Plosokerep Village, Sananwetan District, Blitar City. In this community service the method used is by conducting surveys, product manufacturing practices, and explaining material regarding packaging and products through counseling. Members of KWT Aren Asri RT 02 RW 06 Plosokerep Village, Sananwetan District, Blitar City seemed very enthusiastic about the material on how to manage spinach plants into Crispy Spinach products. In addition, KWT Aren Asri members are also very interested in practicing their own ways of making processed innovations from spinach. This community service activity produces Crispy Spinach processed products from spinach plants.