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This research aims to determine the influence of Readiness for Understanding and Management on the Implementation of Financial Reports Based on Financial Accounting Standards for Micro, Small and Medium Entities in Micro, Small and Medium Enterprises in Kota Baru Jambi. This research uses quantitative methods with primary data which is the result of observations using questionnaires in Kotabaru Jambi sub-district. This research used a sample of 91 respondents. This sampling used a purposive sampling method.

MSMEs have a large contribution to regional income and state income, play a role in reducing the unemployment rate because of their labor-intensive nature, this business can absorb a lot of workers. Micro, Small and Medium Enterprises (MSMEs) can improve the standard of living of many people. The research aims to determine and analyze the influence of financial literacy and risk mitigation on the sustainability of MSMEs. Using quantitative methods of data analysis, Determinant Coefficient Test. The sample taken was 96 respondents who were MSMEs in Jambi City. Financial Literacy and Risk Mitigation together have a significant effect on sustainability. It is proven that the adjusted R square value (coefficient of determination) is 0.443 or 44%. Shows that the influence of Financial Literacy and Risk Mitigation on the Sustainability of MSMEs has an influence of 44% and the remaining 56% is influenced by other variables outside this research.

The rapid pace of digital transformation presents both challenges and opportunities for Small and Medium Enterprises (SMEs) in Indonesia. This paper explores how SMEs are adapting to digital change, highlighting the main barriers and enabling factors affecting their growth. Through qualitative interviews with SME owners across Indonesia, the study uncovers key themes around technological adoption, financial investment, and skill gaps. The findings suggest that while digital adoption can enhance competitiveness and efficiency, SMEs require support in terms of digital literacy and funding access. Policy recommendations include enhancing government support, providing digital training programs, and offering incentives for digital investments.

Micro, Small and Medium Enterprises (MSMEs) have an important and strategic role in national economic development. Apart from playing a role in economic growth and employment, the problem formulation in this research also plays a role in providing development results. What factors influence the effectiveness of E-commerce on the development of MSMEs in Medan City. The type of data used is qualitative research, namely data that aims to gain a deeper understanding, develop theories and describe reality. The data is in the form of numbers which include a general description of the business and organizational structure. Process approach in running e-commerce with complete information. The E-commerce Target Approach has been able to show that there are targets to be achieved with its implementation.

Micro, Small, and Medium Enterprises (MSMEs) have a very important role in the local and national economy, especially in the Kotabaru area. MSMEs play a role in absorbing labor, overcoming poverty, and distributing development results. MSMEs usually produce on a small scale and require attention in marketing the products they produce. Marketing communication can be a strategy for every MSME to learn to introduce the products they produce to other parties or the general public so that they have the same understanding and intention of the products and brands being sold. Every MSME, in addition to focusing on producing competitive products, must also be able to market what they produce. In the early stages, every MSME must be able to read market needs, so that they can produce products according to the targeted market segment. Furthermore, MSMEs can use the communication facilities they have and join MSME centers according to the type of business they have. By using good marketing communication, it will have an impact on the progress of the business being carried out and MSMEs will grow into competitive MSMEs

Micro, Small and Medium Enterprises (MSMEs) have an important role in the Indonesian economy, including Warung Madura MSMEs. This research aims to analyze the development strategy of Warung Madura MSMEs from an Islamic economic perspective. This research uses a qualitative approach. Data collection techniques through in-depth interviews with Warung Madura owners and economic observers. A literature study was also carried out to explore the concept of Islamic economics and its application in developing MSMEs. The results of the research show that Warung Madura's MSME development strategy from an Islamic economic perspective offers a holistic and sustainable approach. By applying the principles of justice, sustainability, business ethics, human resource development and access to appropriate financing, Warung Madura can increase its competitiveness and contribute more to the local economy. It is hoped that this research can provide insight for stakeholders in formulating more effective MSME development policies and programs

This study aims to examine the role of accounting information systems (AIS) as a mediating variable in the relationship between business strategy, specifically differentiation strategy, and the performance of Micro, Small, and Medium Enterprises (MSMEs). This study was conducted in Surakarta using a questionnaire survey method of 122 MSME actors from various types of businesses. The results of the analysis using PLS-SEM show that business strategy has a significant positive effect on MSME performance both directly and through the mediation of AIS, business strategy has a positive effect on AIS and AIS have a positive effect on performance. It has been demonstrated that AIS plays a significant role in assisting business strategy to attain a competitive edge and improved performance. This research provides practical implications for MSMEs to optimize business strategy and AIS implementation as a management tool that supports competitiveness as well as recommendations for policy makers to support the adoption of information technology in the MSME sector. The findings also extend the literature on the relationship between business strategy, AIS, and MSME performance, especially in the context of developing countries.

This study aims to examine the influence of social capital and technology use on increasing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Bojonegoro District. Using a quantitative survey-based approach, data were collected from 30 MSME respondents. The results of the analysis show that both social capital and technology use have a significant positive influence on MSME competitiveness. Social capital supports network development, information access, and collaboration, while digital technology improves operational efficiency and market reach. The synergy between these two factors provides a substantial competitive advantage. This study recommends training and strategic policies to improve both aspects to support MSME competitiveness.

Sarirejo Village is an area in Kaliwungu Sub-district that has shown significant progress in increasing community income through the development of Micro, Small and Medium Enterprises (MSMEs). The MSME industry in Sarirejo Village, especially the krupuk industry, has become one of the main sources of income for the local community. This article aims to describe the role of MSMEs in increasing community income and understand the potential and challenges faced, so that effective strategies can be formulated to improve community welfare and advance the local economy in Sarirejo Village. It is found that product innovation, entrepreneurship training, promotion and marketing, product packaging, and the implementation of Islamic business ethics have helped in the development of MSMEs in Sarirejo Village so that it will increase community income and welfare

The purpose of this study was to examine the effect of supply chain management on company performance with competitive advantage as a mediating variable in Micro, Small and Medium Enterprises (MSMEs). The sample in this study used culinary SMEs as the object of research. While the method used in sampling is purposive sampling. Samples were taken as many as 344 respondents with the criteria of culinary SMEs in Magelang Regency which had a minimum workforce of 5 people and the business was over 2 years old. The analytical tool used is path analysis using SmartPLS 3.0 software. The results show that supply chain management and competitive advantage partially have a positive effect on company performance, supply chain management has a positive effect on competitive advantage, and competitive advantage has an effect on company performance, and competitive advantage can mediate supply chain management relationships on company performance.

This study aims to analyze how Family Empowerment and Welfare (PKK) plays a role as a driver of Micro, Small and Medium Enterprises (MSMEs) in realizing a creative economy in Gubugsari Village. This study uses a qualitative approach by collecting data through interviews, observation, and documentation review. The results show that the PKK in Gubugsari Village plays an important role in empowering MSMEs through various programs, such as skills training, capital provision, and marketing assistance. These programs have encouraged the growth of creative industries in the village, such as handicrafts, culinary, and fashion. In addition, the PKK also plays a role in facilitating cooperation between MSMEs and other stakeholders to develop the creative economy ecosystem in Gubugsari Village. In conclusion, PKK has a significant role as a driver of MSMEs in realizing the creative economy in Gubugsari Village through various empowerment programs implemented.  

This study investigates the influence of digital transformation on the growth and competitiveness of small and medium enterprises (SMEs) in emerging economies. Using a mixed-method approach, the research explores how digital tools improve operational efficiency, market access, and customer engagement. Findings highlight that while digital adoption increases profitability, challenges such as technological gaps and regulatory barriers persist. The study offers practical recommendations for policymakers and business owners to enhance digital readiness.

MSMEs have an important role in the village economy. They create jobs, contribute to infrastructure development and increase employment income. MSMEs are also able to take advantage of local potential, such as natural resources and cultural wisdom, to develop products that are relevant to the needs of the local community. MSMEs play a role in distributing development results. Digital transformation is a global phenomenon that refers to a massive shift from analog to digital systems and processes. This is a fundamental change spurred by the rapid development of information and communication technology. Bulak Village is a village located in Kendal Regency, Central Java. This village has the potential of MSMEs that can be developed through the sustainability of the digital era. However, many Bulak residents still do not understand how to use technology as a facilitator of their business. It is necessary to socialize about digital transformation for MSMEs owner in Bulak village so that MSMEs become wider in marketing their products. The Method are The method used in this socialization activity is an offline seminar method involving various elements Starting from academics, thematic village activists, MSMEs actors in the village and the community common. The seminar participants who attended were very enthusiastic in listening to the material presented by the speakers. After delivering the material, some participantsgave questions that were still confused regarding the use of digital platforms to the speakers. This activity was held by a team of students from Walisogo State University's real work lecture.  

This study aims to analyze the effect of product label perception and product quality on purchasing decisions of UMKM (Micro, Small, and Medium Enterprises) culinary products, with trust acting as an intervening variable in Pasuruan City. The research employs a quantitative approach with a survey method to gather data from culinary product consumers. The study investigates how consumers' perceptions of product labels and the quality of culinary products influence their purchasing decisions. Furthermore, it explores the role of trust in mediating these relationships. The results of this study are expected to provide valuable insights for UMKM businesses in Pasuruan to improve their marketing strategies, product offerings, and customer engagement by focusing on enhancing product labels, product quality, and building trust with consumers.

Micro Small and Medium Enterprises (MSMEs) are experiencing the impact of the Covid-19 pandemic. The decline in consumer purchasing power is a challenge for SMEs in carrying out their business production. One of the opportunities for MSME actors to survive in the current pandemic is by maximizing online sales. But not a few MSME actors who still do not understand to use online sales. Therefore, it is necessary to empower the community of MSME actors in trying online markets or other options by empowering MSME actors in branding superior products. By using and managing the right digital media, it is hoped that business actors can increase public interest in products. Digital media that can be used include Instagram, Facebook, WhatsApp, Youtube, GrabFood/Go-Food or other platforms. Business actors can also carry out brand awareness offline, that is, they can develop innovations that do not yet exist, such as promotions by distributing brochures, creating attractive menu lists or creating price tags. The approach method used in community service this time is in the form of mentoring business actors regarding the development of MSME business innovations where members go directly to the field. This MSME assistance activity was carried out. The process of SME Mentoring activities is in the form of interviews with business owners to find out the current situation of their business conditions, members help make snack box orders, make banners/banners and price tags as an effort to carry out brand awareness, and members also provide medical equipment in the form of masks, hand sanitizer, and plastic gloves to business managers as a form of attention to always maintain health protocols when interacting with customers.

Halal certification on business products is an aspect that is always considered by every consumer. Indonesia as a country with a majority Muslim population, always maintains that every product circulating in the community has been halal certified. However, in reality, there are still many products that have not been certified halal due to the lack of knowledge and information possessed by business actors. KKN MIT 18 Post 58 UIN Walisongo together with Walisongo Halal Center took proactive steps to provide socialization and assistance for MSME actors in Triharjo Village to obtain halal certification for their products. This program applies the Service-Learning method by showing the commitment and direct contribution of students in empowering sustainable solutions in the community. This program aims to expand the market reach of their products, encourage MSMEs to consistently provide quality halal products and enhance economic independence for the people of Triharjo Village in a sustainable manner.

Currently, businesses in Indonesia are dominated by MSME players. Micro, Small and Medium Enterprises (MSMEs) are one of the main pillars in driving the Indonesian economy. The current technological development is a good momentum in increasing the business development of MSMEs. The use of technology that is currently in demand by all circles is social media, in a business social media has a very important role in the development of a business. The business also cannot be separated from branding, because branding also plays an important role in creating a business identity. The existence of this progress requires MSMEs to adapt to existing challenges, the challenge in this era is how producers can sell or promote their various products in conventional ways and also digitalization. Competition that is quite tight in the current era of social media forces entrepreneurs to always develop their business. The purpose of this study is to implement the application of product branding and the use of social media for MSMEs in Rungkut Tengah Village during the KKNT. From this implementation, the author gets several final results, namely the creation of outputs such as the brand formed, logos, banners, packaging, google maps, and social media development.

The aim of this research is to determine the evaluation of the implementation of the duties of the Department of Cooperatives, Small and Medium Enterprises, Industry and Trade of Pelalawan Regency in developing the Bono batik industry. This research was carried out by looking at the evaluation of the implementation of tasks in the development of the Bono batik industry from several points of view, namely coaching, facilitating facilities and infrastructure, and supervision. In its implementation the researcher carried out data analysis using a descriptive survey where the researcher described the actual situation of what happened. during research by collecting data, classifying and analyzing so that an analytical formulation of the problems faced can be obtained and then a conclusion can be drawn. The type of data used is primary data obtained directly from respondents, namely the Head of the Industrial Development Section and all batik craftsmen at Rumah Batik Andalan. Meanwhile, secondary data is in the form of books, official government documentation obtained from the Industrial Development Section and Rumah Batik Andalan. To collect data, researchers used questionnaires, interviews and observations. Based on the results of research conducted by researchers regarding the Evaluation of the Implementation of the Duties of the Pelalawan Regency Cooperatives, Small and Medium Enterprises, Industry and Trade Department in Industrial Development (Batik Bono Industrial Study), it can be concluded that the implementation is in the score range of 195 in the Poorly Implemented category. Which means it hasn't been implemented well.

In the growing digital era, the use of TikTok by local Micro, Small, and Medium Enterprises has become a significant concern in an effort to expand markets and increase sales. This article analyzes the challenges and strategies that can be adopted by  in facing e-commerce dynamics and utilizing the TikTok Platform as E-Commerce effectively. The research method used is using a qualitative approach method by conducting literature studies and literature studies. The method for data collection is obtained from the official website (e-commerce usage data) and studying theories from various literatures related to the research. The results show the importance of efficient advertising budget management, optimization of logistics and delivery, improved skills in content creation, strategic collaboration, and campaign performance monitoring as key steps in facing challenges and taking advantage of opportunities in TikTok Commerce. Through a deep understanding of market dynamics and the implementation of appropriate strategies, MSMEs can strengthen their presence in TikTok Commerce and increase their competitiveness in the competitive e-commerce ecosystem. Translated with DeepL.com (free version)

The development of digital technology, especially e-commerce, has brought significant impacts to Micro, Small and Medium Enterprises (MSMEs). This research aims to identify the benefits and challenges of using e-commerce for MSMEs, as well as strategies that can be implemented to optimize the use of this platform. The research method used is a literature study to analyze information related to the benefits, challenges, and e-commerce promotion-strategies for MSMEs. The research findings show that e-commerce provides significant benefits, such as sales and market growth, and operational efficiency. However, MSMEs are also faced with challenges, such as the cost of technology adoption, low levels of digital literacy, and data security issues. To overcome these challenges, effective e-commerce promotion-strategies, such as building strong digital infrastructure, improving digital skills, and facilitating the use of e-commerce platforms, can be applied. The implication of this study is the importance of support and guidance for MSMEs in adopting e-commerce to remain competitive in the digital era.