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This research aims to investigate the integration of ethical business practices and AI-driven marketing strategies for product branding within Micro, Small, and Medium Enterprises (MSMEs). The study adopts a qualitative approach, utilizing semi-structured interviews and content analysis. A purposive sampling technique will be employed to select participants from diverse MSMEs. Data will be analyzed thematically to identify patterns and insights regarding the implementation and impact of ethical practices and AI-driven marketing on branding strategies. The findings are expected to provide nuanced understandings of the challenges, opportunities, and outcomes associated with integrating ethical principles and AI technologies in MSMEs' branding endeavors, offering valuable insights for both practitioners and scholars in the field of marketing and business ethics.

Globalization is an unavoidable phenomenon involving various sectors, when all of countries in the world has been integrated become one market that is that is no limited by territorial area. In the economy and trade, Globalization has affected various social structures. The large number of foreign investor has entered to Indonesia is one of the effects of globalization in the world of economy and trade. Investation is one of the key for strengthening process in economic development. The business sectors has become a destination for investation  is a modern retail industry. There is investation with capital strength in the modern retail industry sector make modern markets has begin, such as Supermarkets and Hypermarkets, Mini Markets and Mall. The investation  in the modern market are mushrooming and uncontrollable, it makes competition between modern markets, especially supermarket in Indonesia. Foreign investor has big capital also take part for this investation. Ease come  an investor as a result of the globalization era is a challenge  for the economic development of the common people, in this case micro, small and medium enterprises in traditional markets. The progress of modern market are rapidly and unstoppable, if it is allowed to continue, traditional markets which are forum for middle and lower economic actors, one of which is small traders, street vendors, etc. will be sidelined and displaced.

This study aims to determine the role of business ethics in the continuity of a business enterprise. This research uses the library research method, where the study is based on the opinions of an expert on business ethics and corporate business continuity, by collecting secondary data or using data that has been recorded, both in the form of reports and the results of previous research. . This business ethics is implemented for various aspects. Maintaining mutual trust in cooperation will greatly affect the reputation of the company, both at the micro and macro levels. All of this does not provide immediate benefits, but this is a form of long-term investment for all elements of the business environment.

One of the development priorities in the Government Work Plan (RKP) is the development of Micro, Small and Medium Enterprises (MSMEs). This is based on the fact that MSMEs have contributed a lot to the national economy. The development of Micro, Small and Medium Enterprises (MSMEs) is very strategic, because of its great potential in driving community economic activities, as well as being the main source of income for most people in improving their standard of living. well-being. (Ariani et al, 2017). Micro, Small and Medium Enterprises (MSMEs) have become an important part of the national economic system capable of accelerating economic growth through the mission of opening business and employment opportunities, increasing people's income, playing a role in increasing foreign exchange earnings and strengthening the structure of the national economy (Hafni & Rozali, 2017).One of the development priorities in the Government Work Plan (RKP) is the development of Micro, Small and Medium Enterprises (MSMEs). This is based on the fact that MSMEs have contributed a lot to the national economy. The development of Micro, Small and Medium Enterprises (MSMEs) is very strategic, because of its great potential in driving community economic activities, as well as being the main source of income for most people in improving their standard of living. well-being. (Ariani et al, 2017). Micro, Small and Medium Enterprises (MSMEs) have become an important part of the national economic system capable of accelerating economic growth through the mission of opening business and employment opportunities, increasing people's income, playing a role in increasing foreign exchange earnings and strengthening the structure of the national economy (Hafni & Rozali, 2017).

Islamic microfinance is a new strategy for economic development that is intended to help low-income people who have not been touched by financial goods and services (unbankable). Islamic microfinance can play an important role in community empowerment and poverty alleviation by facilitating access to financial goods and services. The importance of economics and microfinance to the Indonesian economy is undeniable. MSMEs, for example, are able to absorb more than 90% of the national workforce and contribute 60.34% of GDP. In this study, qualitative techniques using descriptive research were applied. The research data comes from interviews with related parties, including the Head of BMT UGT Sidogiri KCP Kediri. In this research, data analysis includes data reduction, data presentation, and conclusion drawing. Based on the findings of the study, BMT UGT Nusantara Kediri made a significant contribution to business growth in the City of Kediri.

Kada Cake Kiosk is one of the Micro, Small and Medium Enterprises that has seized the opportunity to develop Banana Chips as processed food in Kobalima District. Even though Kobalima District has made a small contribution in developing Micro, Small and Medium Enterprises in Malacca Regency, this potential can become a business opportunity for K2 Cake Kiosk owners in developing these processed foods. The idea of developing a banana chip business began in 1993 when Ms. Sipriana Hoar wanted to develop a banana chip business with minimal capital but had the potential to increase business income. This is done by moving from developing chips and other processed food businesses to processing products that have the potential to increase product-added value. This business analysis originates from existing recipes from their parents in micro businesses as snacks or snacks. This opportunity, where the bananas cultivated by farmers sometimes have a low selling value, was utilized by Ms. Sipriana to increase her business in banana chips and other processed foods. The method of carrying out the Professional Work Practice activities of the Agribusiness Study Program, Faculty of Agriculture, University of Timor, provides solutions to the problems identified in Lakekun Village, especially at the K2 Cake Kiosk. The method of carrying out the intended activity is purposive, namely the intentional determination of the K2 Cake Kiosk as the main indicator that is used as a respondent in carrying out the intended activity. The approach taken in answering problems such as: 1. Location surveys, namely looking at existing potentials and constraints such as Community Problems in the Benpasi Village.2. Identification of each Community that can be used as an example of the intended entrepreneurship training. 3. Training for each farmer group in the Benpasi Village to answer these problems to increase agricultural production in the Benpasi Village. 4. Counseling and training on maintenance and care management for plants so that they can be used for further processing 5. Monitoring and evaluation of the activities in question in an effort to increase the intended community service activities. From the Training Activities for Making Banana Chips at the K2 Cake Kiosk in Lakekun Village,Kobalima District, Malaka Regency, East Nusa Tenggara Province based on Professional Work Practices in the Agribusiness Study Program, Faculty of Agriculture, University of Timor, it can be concluded that students can see business potential and are able to analyze the advantages possessed in micro-businesses in Lakekun Village. In addition, they get a lot of benefits from the training by providing recipes that are obtained by business owners so that in the future they can be practiced as business opportunities.

               Micro, Small and Medium Enterprises (MSMEs) in Karawana Village are one of the community's priorities in increasing economic income. MSMEs that are developing in Karawana Village include culinary, trade, animal husbandry and agriculture businesses. This study aims to implement a marketing mix that is directly related to UMKM Karawana Village, Dolo District, Sigi Regency. The implementation method used in this community service activity is carried out in several stages, namely observation, interviews, and evaluation. Based on the results of the interviews, there is an exposure to the 4P Marketing Mix variables that have been implemented in Micro Business actors in Karawana Village, Dolo District, Sigi Regency, product (Price), distribution or place (Place), and promotion (Promotion). Prospects for the Development of Micro, Small and Medium Enterprises have several comparative advantages over large businesses. These advantages include: In terms of capital, the development of small businesses requires relatively small business capital compared to large businesses.

Youth unemployment remains a strategic issue in social and economic development, particularly at the community level. Limited formal employment opportunities, low entrepreneurial skills, and restricted access to information and capital have constrained youth economic independence. This community service program aims to accelerate employment growth through youth entrepreneurship development based on a business incubator approach in RT 013, Lubuk Gaung Sub-district, Sungai Sembilan District, Dumai City. The program employed a community organizing approach through participatory counseling, interactive discussions, and initial business mentoring. The results indicate a significant improvement in youths’ knowledge, skills, and entrepreneurial attitudes, particularly in business planning and micro-enterprise management. Furthermore, a shift in orientation from job seekers to job creators was observed, along with the emergence of collective business initiatives and increased awareness of entrepreneurship as a means of job creation. This program contributes to accelerating employment growth and  strengthening youth-based local economic development  

Youth play a strategic role in national economic development because their creativity, innovation, and energy can drive the growth of micro, small, and medium enterprises (MSMEs) at both local and national levels. However, many youth groups face challenges in developing their businesses due to limited capital, managerial knowledge, marketing skills, and restricted networking opportunities, which hinder optimal profit generation. Business incubators provide a strategic solution to empower youth groups by offering mentorship, training, and facilities to expand networking and access to capital, enabling sustainable profit generation. This community service program was implemented by creating a business incubator for youth groups, including business management training, marketing strategies, financial management, and direct field mentoring. The results indicate improvements in managerial skills, business productivity, and actual profit generation, along with enhanced marketing networks and digital technology utilization to broaden market reach. The conclusion emphasizes that business incubators serve as an effective mechanism to create independent, productive youth entrepreneurs who contribute meaningfully to local and national economic growth.

Nur Aisyah Pasaribu. 2022. Analysis of the Impact of Micro Credit on the Development of Micro Enterprises in Central Tapanuli Regency (Case Study of Customers of Ksp CU Pardomuan Pakkat Barus Branch) . Thesis : Corporate Management Study Program STIE Al Washliyah Sibolga Central Tapanuli. This study aims to determine the impact of micro-credit on the development of micro-enterprises in Central Tapanuli Regency (Case Study of Customers of Ksp CU Pardomuan Pakkat Barus Branch). The population and sample of this research are Ksp CU customers having their address in Barus sub-district as many as 30 people. The research method used is a quantitative method with a descriptive approach, the data collection technique is a questionnaire using a Likert scale while the test used is Data Analysis Test. The results showed that the impact of Micro credit (X) on Micro Business Development (Y) was tcount 3,768 > ttable 2,059, it means that the null hypothesis (H0) is rejected and it can be concluded that microcredit (X) partially has a positive effect on development. micro enterprise (Y). With the regression equation Y = 20.309 - 0.543 X, this means that there is an influence on the dependent variable (Development of micro-enterprises) determined by the independent variable (micro-credit), with a coefficient of determination of 0.336, practically it can be said that the contribution of micro-credit (X) on the development of micro-enterprises (Y) is 33.6%, the remaining 66.4% is influenced by other variables not examined in this study.

The government is committed to empowering Micro, Small and Medium Enterprises (MSMES) in Indonesia, MSMES are a form of small business whose existence plays a very important role in empowering the community to have independence in the economic sector. MSMEs that are used as partners in community service activities are people who are members of the home industry in the village of Randusanga Wetan, Brebes Regency. This article at least describes the results of the community service process carried out by the community service team from Muhadi Setiabudi University, Brebes, offering assistance services on the importance of business legalization so that it can be more competitive globally. Having a business license is very important for the community, but sometimes there are not a few people who don't want to take care of their business license due to lack of knowledge, limited data, and so on. Through this community service activity, the goals and targets to be achieved in community service activities are business legalization for MSME actors. By having business legality, business actors are expected to be able to compete in the free market era. The method used in this service activity is carried out in the form of counseling and assistance in managing business legality

The strategic marine and fisheries potential of Situbondo Regency includes a high (106.28 tonnes per year) potential for catching sea milkfish (Chanos chanos). The neighborhood makes very little attempts to use processed sea milkfish, nevertheless. Fishermen on the Situbondo coast catch sea milkfish (Chanos chanos), which is only sold fresh and has a poor selling price. Using this chance, Dpore Meme Micro Business turns fresh marine milkfish into shredded fish with a great nutritious value. Because it has a unique flavor, a softer texture, is more fragrant and delectable, and is packed with nutrients, marine milk floss has a potential commercial opportunity and is highly alluring to the general population. There is a need for marketing development, which includes developing online marketing, expanding the marketing area, increasing collaboration with marketing networks or resellers in areas outside the city of Situbondo, as well as optimizing promotions to support product marketing. The current challenge is that the marketing and promotion carried out by the Dpore Meme Micro Enterprise is still offline and on a local scale in the Situbondo Regency area.

Marketing strategy is an effort made by a businessman in introducing his product to achieve the desired goals by developing competitive advantages and efforts used to generate profits. The marketing strategy is very important for Micro, Small and Medium Enterprises (MSMEs) in marketing their products. Where in marketing management there are four marketing strategies through the Marketing Mix, namely product, price, place and promotion. The purpose of implementing a marketing strategy through Marketing Mix is ​​to increase product sales and provide an understanding of marketing strategies in order to solve specific problems in marketing. This community service activity was carried out in the Bojo Environment, Awang Tangka Village, Kajuara District, Bone Regency. The results achieved in this activity were an increase in image and sales as well as an increase in knowledge and insight regarding marketing strategies at Mrs. Asriani's MSMEs Pastry Business. The method used in this activity is the socialization method of implementing marketing strategies by utilizing brochures as learning materials.

Promotion is a communication activity carried out by a person or company with the broader community, where the aim is to introduce something (goods/services/brands/companies) to the community and at the same time influence the wider community to buy and use the product. Purchasing decisions are a process where consumers choose and evaluate products or services, often consumers consider various things that suit their needs in the purchase decision process. Every company built by a business entity or individual is generally the same, namely, to seek as much profit as possible by increasing purchases at the company, it takes various kinds of marketing activities, one of which is to hold promotional activities for the products produced, with the existence of marketing activities. Sales promotion in each company will indirectly help increase purchases of products. This study aims to determine how much influence promotion has on purchasing decisions at the Qolsa Fashion Store. The type of research used is quantitative research. The population in this study were all consumers of the Qolsa store in the metro city. In this study, samples were taken from many as 50 respondents. Data was taken through a questionnaire method. Data processing is done with the help of Microsoft Excel. The test includes a validity test, reliability test, normality test, homogeneity test, simple linear regression test, F-test, and t-test. The results show that there is a significant positive effect of promotion on purchasing decisions. The results of this study indicate that: There is a promotion effect on purchasing decisions for clothing at the Qolsa store in 2022 with the regression equation Y = 44.324 + 0.3233 X can be seen from the results of the analysis of the calculation of the value of t-count and t-tab above, it means that it is known that t-count > t-tab can be seen in the table of t point on the 5% significant list, namely 2.65> 1.68 also the Fcount value of 4.28 is greater than Ftab = 4.04 which is 4.28> 4.04 means There is a Significant Effect of Promotion on Purchase Decisions Clothing at Qolsa Stores in Metro City in 2022.

Based on the observations of Micro, Small and Medium Enterprises (UMKM) actors in Koto Baru, Solok Regency, in general these MSMEs are not optimistic in running their business, it can be seen from the many business owners who are not confident to compete, most of them think they are not able to compete with other UMKM who have run their business first. business, when in fact the products they have can compete and can even be better if they can be managed properly and lack of knowledge and skills about business management and the use of technology, including licensing issues, administrative problems and other simple bookkeeping. The aim is to find out how the competencies and characteristics of Micro, Small and Medium Enterprises (UMKM) in Koto Baru are.This research was carried out at the new Koto UMKM with the address at Koto Baru, Kubung District, Solok Regency, West Sumatra. This type of research uses a descriptive quantitative approach. Sources of data used in this study is primary through the distribution of questionnaires regarding the competence and characteristics of entrepreneurship on business development. The sampling technique was done by purposive sampling, as many as 70 people.The results show that partially entrepreneurial competence has a positive effect on business development, the t-count value is greater than t-table, namely 5.041> 1.9954, and the significant value is 0.000 <0.05 and entrepreneurial characteristics have a positive effect on business development. t table is 4.092 > 1.9954 and the value is  significant 0.000 <0.05. Based on the F test, the Fcount value is 14,642 and the Ftable value is 3,13. This states that simultaneously or simultaneously competence and entrepreneurial characteristics have a positive effect on the development of the Koto Baru UMKM business.  

This Community Service Program (PKM) aims to enhance students’ understanding and skills in public service while supporting local economic empowerment through the implementation of a campus bazaar based on local wisdom. The program was conducted at the Lancang Kuning Dumai College of Administrative Sciences and involved lecturers, students, micro, small, and medium enterprises (MSMEs), as well as the general public. A participatory and practical approach was employed, allowing students to actively engage in the planning, implementation, and evaluation stages of the bazaar activities. The results indicate that students gained hands-on experience in delivering professional public services, managing business activities, and promoting products rooted in local wisdom. Meanwhile, local MSMEs benefited from increased sales and expanded marketing networks. This program strengthens the synergy between higher education institutions and the community in fostering inclusive and sustainable local economic development.

MSMEs need to provide opportunities for local entrepreneurs and utilize local resources to help stimulate economic activity and increase the competitiveness of a region as a whole. Based on the problems mentioned above, it is necessary to hold training on the use of digital marketing tools and socialize the processing of business permits for micro, small and medium enterprises (MSMEs) in Pagak Village, Banjarnegara Regency as a solution. In the socialization process, an MSME association was also formed whose members were active in the business world in Pagak Village. All presenters have tried to provide all the knowledge about the digital marketing and bookkeeping process for MSMEs and various interesting things regarding business licensing, so it is hoped that the entrepreneurial knowledge provided can be directly applied by the MSME community, especially in Pagak Village.

The development of digital technology has brought significant changes in how businesses are conducted, especially in the Micro, Small, and Medium Enterprises (MSMEs) sector. E-commerce has become a key tool for MSMEs to expand their market reach and improve operational efficiency. This seminar discusses the importance of leveraging e-commerce for MSME development in Indonesia, highlighting the potential of digital platforms like social media to enhance market reach and business efficiency. However, challenges such as low digital literacy and inadequate infrastructure remain major barriers to adopting this technology, particularly in rural areas. The seminar results indicate that synergy between the government, private sector, and society is needed to overcome these challenges and support MSMEs in utilizing digital technology for sustainable growth.

Sustainable economic growth is one of the national development goals in Indonesia. Micro, Small, and Medium Enterprises (UMKM) play a crucial role in promoting sustainable economic growth; however, UMKM need to adapt to the developments in digital technology to compete and thrive in the market. The digitalpreneur community consists of UMKM practitioners who leverage digital technology to expand their businesses. This community can provide various benefits to its members, such as access to information and knowledge, business networks, and support for business development. This research employs a qualitative method with a case study approach. Data is gathered through in-depth interviews with informants. Based on the research findings, it is observed that the digitalpreneur community can contribute to sustainable economic growth in several ways, namely: 1) Enhancing the capacity and competitiveness of UMKM. 2) Improving market access. 3) Facilitating collaboration among UMKM.

One of the most important business sectors for Indonesia's economic development is Micro, Small and Medium Enterprises (MSMEs). The purpose of community service activities to train simple bookkeeping for entrepreneurial women in the Malay Village of Kota Piring is to be able to make simple bookkeeping so that they are orderly in carrying out financial records, so that expenses, income and profits can be seen. The method used is by way of training. The result obtained from this activity is to increase the ability and competence regarding new insights in running their business through simple bookkeeping that is easy to apply.