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In an increasingly advanced world, technology can be realized by micro, small and medium business entities (MSMEs). One of the marketing media that is currently in great demand by MSMEs to support sales and promotions is digital marketing. This progress is considered very useful as a business marketing strategy which is also carried out by MSMEs. Use of e-business, e-commerce and social media to support MSMEs in the areas of promotion, marketing and sales. The purpose of this research is to identify the business income obtained and the importance of implementing digital marketing after using digital marketing. The results of this research found the importance of implementing digital marketing in the process of advancing micro, small and medium enterprises (MSMEs). So Digital Transformation can help organizations change the way they operate, increase their ability to adapt to change, and improve the quality of their services.    

Micro, small and medium enterprises (MSMEs) play an important role in the Indonesian economy. Tulungagung Regency is one of the regions in East Java that has quite large MSME potential. Even though they have quite large income potential, MSMEs in Tulungagung also face a number of challenges such as a lack of knowledge among business actors regarding promotional media, use of technology, use of social media, as well as obstacles related to marketing and market access that does not reach many groups. One effective solution to overcome the obstacles faced by MSMEs is a business mentoring program, which enables MSMEs to acquire the knowledge and skills needed to design and implement effective promotional strategies. The data collection method uses primary data through interviews, observation, practice, and documentation and secondary data, using literature. The analysis used in mentoring MSMEs is a descriptive method with a qualitative approach in the form of descriptions and narratives complete with pictures and explaining conditions during mentoring MSMEs. Efforts to optimize promotional media through business assistance is a program used to help improve better promotional methods so that they can expand the marketing reach of MSMEs, especially in Tulungagung Regency. The flow of assistance carried out is, program introduction, delivery of material, implementation of promotional media practices, and closing. This activity was carried out in Tulungagung Regency, with a target of assisting 32 businesses every month. With this systematic approach, it is hoped that MSMEs can increase the visibility of their products, expand market reach, and build a strong brand identity. In addition, active participant participation and input from them also allows the program to continue to be improved and adjusted to be more effective in the future.

In Indonesia, there are two types of motorcycle transmissions: manual and automatic. Users prefer automatic transmissions due to convenience and fuel efficiency. Automatic transmissions, such as CVT, CVT utilizes force for smooth and continuous gear ratio changes. CVT has disadvantages because unlike manual motors that have greater torque, especially on motorbikes that are three years old or more, such as poor acceleration at low to medium revolutions and wasteful fuel. This study aims to determine how the effect of adding spring plate and roller mass variations on torque and fuel consumption. This research uses a quantitative method with an experimental approach, by testing the independent variable to determine the results of the dependent variable. The result of this research is the use of lighter rollers can increase fuel consumption but the torque is getting smaller, because the use of lighter rollers has a fast rotation response so that the crankshaft in rotating the roller housing pulley is also lighter so it does not require a lot of fuel. While the use of heavier rollers coupled with spring plates also increases torque because the displacement ratio is faster, the torsional moment will be large which causes the torque to increase.

Micro, Small and Medium Enterprises (MSMEs) are business activities that are able to expand employment opportunities, provide broad economic services to the community, play a role in the process of equalizing and increasing community income, encourage economic growth, and play a role in realizing national stability. MSMEs are very important in implementing and maintaining productive and healthy performance. One of those who need an adaptation plan is MSME Goks which is located on Jl. Aru No. 13, Lubuk Begalung Nan XX, Padang City, West Sumatra, 25221. Goks is an ice cream business that offers attractive promotions and has a very affordable price factor. This community service activity begins with surveys and interviews, mapping and identifying problems, formulating solutions, and implementing mentoring activities. The impact of this activity is the expansion of product marketing and business development of Goks Padang MSME actors.    

The community service program aims to improve branding capabilities in Micro, Small and Medium Enterprises (MSMEs). In the digital era, MSMEs face big challenges in marketing their products effectively. For this reason, this program is designed to provide comprehensive training and assistance in building a strong brand and an effective digital marketing strategy. Athakiela Kitchen, as one of the MSMEs in Wiyung District, has not yet carried out branding for its business. The focus of this service is to help Kitchen Athakiela MSMEs implement good branding using digital marketing. The service method used is through counseling and training on branding and digital marketing. The results obtained from this service were the creation of the Athakiela Kitchen branding by creating an MSME logo, product labels, banners and product photos. Athakiela Kitchen can also market its products through the Instagram account that has been created.

Micro, Small and Medium Enterprises (MSMEs) are a form of productive economy that stands alone, meaning that these businesses are not subsidiaries or branches of any company, whether government companies or individual companies. In this research, researchers chose MSMEs located in front of the UPI "YPTK" Padang Campus, namely the Sala Lauak and Corn Perkedel Shop. Currently, the Sala Lauak and corn fritters shop in front of the UPI "YPTK" Padang campus is still experiencing problems in the form of placing a location to sell products that are still not fixed and official. For this reason, researchers use STP theory, namely Segmentation, Targeting, and Positioning so that they can determine the right strategy to provide solutions to the problems faced by MSME shop owners. This type of research uses a qualitative descriptive approach, while the method in this research is qualitative by carrying out observations in the field, by visiting the relevant MSMEs directly.

For grocery stores in the Genteng area of Surabaya, digital technology, particularly in branding and digital marketing, can address the challenges faced by micro, small, and medium businesses in promoting and showcasing their products to potential customers. These stores have significant potential due to Genteng's strategic location and dense population. However, a major obstacle is the lack of understanding of digital advertising strategies and nuances, which hampers the growth of grocery stores and their ability to compete with modern retail companies. Observations and discussions with grocery store owners revealed this issue, prompting researchers to develop a research methodology and analysis of the existing challenges. Solutions offered include logo improvements, support with design and management of social media accounts and content, creation and management of marketplace accounts, and providing insights on Instagram advertising to business owners. With these various solutions, it is anticipated that grocery store entrepreneurs can compete effectively and keep pace with the rapid advancements in technology.

UMKM (Micro, Small, and Medium Enterprises) face various challenges, and one of the most common is making inaccurate decisions. These inaccurate decisions are often due to the lack of available information at the time of decision-making. In business, decisions can involve both financial and non-financial aspects. Financial decisions heavily rely on accounting information. Unfortunately, the accounting information generated by UMKM still faces many problems. One of the biggest issues is that the majority of UMKM have not yet prepared financial statements. Therefore, this activity is held in the form of a simple financial recording training targeted at UMKM. The implementation of this activity includes three stages: first, the assessment stage; second, the delivery of material and practice; and third, the evaluation and reporting stage.

One of the economic forces that has been supporting the Indonesian economy and regional economic strength is the presence of micro, small and medium businesses (MSMEs). Micro, Small and Medium Enterprises (MSMEs) play an important role in Indonesia's development and economy. However, MSMEs have limited resources and their small business scale encourages MSME entrepreneurs to look for innovative and creative solutions. This is a profitable opportunity to improve and develop MSMEs that are more innovative and creative. One form that MSME players can take is by implementing simple transaction recording and utilizing digitalization. The aim of this service activity is that MSME entrepreneurs can apply simple accounting in financial management, be ethical in the use of social and digital media, open up insights to market their business online and strengthen themselves as entrepreneurs so that MSMEs grow and develop. This service method involves providing outreach to the Mijen Village community. This activity was carried out with high community enthusiasm and support from Regional Government policies and figures from Mijen Village, Mijen District, Semarang City. This community service activity can increase insight and skills, as well as encourage the community to improve MSMEs.

Micro, small and medium enterprises (MSMEs) are one of the drivers of the economy and help Indonesia's national economic growth. It has a very important role for national and regional economic growth. However, there are still obstacles or problems faced by MSME players, in particular the limitations of preparing simple bookkeeping. This can make MSME players more creative and innovative. One thing MSME players can do is by carrying out simple accounting records. The aim of this service activity is that MSMEs can improve their understanding and accounting skills, improve the quality of financial records, make MSMEs independent and sustainable and increase access to capital. The method of this service is by providing education on simple accounting records. The service activities ran smoothly and the community was very enthusiastic about participating in the activities until the end. This activity can help improve Human Resources and contribute to local economic growth.

A country's economic growth can increase because of the important role of Micro, Small and Medium Enterprises (MSMEs). Micro, Small and Medium Enterprises (MSMEs) are productive economic enterprises that were born as one of human activities to fulfill their daily needs. This research discusses the role of the Business Identification Number (NIB) in the context of business legality to support the business growth of Micro, Small and Medium Enterprises (MSMEs). The focus of this activity is the UMKM Semen Tape Bu Suwarti, a tape producer in Semen Hamlet, Musir Kidul Village. This MSME assistance work program is carried out using several methods including surveys, observations, interviews and discussions, as well as mentoring. The stages in this activity begin with socialization regarding the importance of NIB ownership for business legality and assistance in making NIB. The existence of NIB can help to increase transparency in the business world by making it easier for the government to monitor and enforce laws related to business licensing and regulations. In this way, NIB not only simplifies the business process, but is also an important step in supporting the growth of MSMEs as a sector of the Indonesian economy.

Micro, Small and Medium Enterprises or MSMEs have an important role in the economy in Indonesia. Business legality that is officially recognized by the government, such as a Business Identification Number, is the main prerequisite for gaining consumer trust and access to various other business opportunities, including financing and partnerships. The aim of this activity is to provide assistance to Bu Suwarti Semen Tape MSMEs regarding NIB creation, starting from the registration process to NIB processing so that the business is recognized as legal by the government, and by developing branding for the Bu Suwarti Semen Tape product, it can increase the attractiveness and competitiveness of its products. on the market. The MSME assistance work program is carried out using several methods including surveys, observations, interviews and discussions, as well as mentoring. This assistance is carried out in two stages, namely assistance in creating a Business Identification Number which starts from the registration process to processing the NIB so that the legality of the business is recognized by the government. Next, the second stage is assistance with MSME branding through creating a visual identity which aims to increase the attractiveness and competitiveness of this tape product on the market.

Pengkajian ini bertarget guna menganalisa strategi pemasaran yang diterapkan oleh UMKM Kedai Kita untuk mengembangkan pemasaran serta persaingan. Pengkajian ini bermetode studi kasus secara berpendekatan kualitatif, di mana data dihimpun dari wawancara mendalam, analisa dokumen serta observasi. Perolehan pengkajian menampilkan bila Kedai Kita menerapkan strategi pemasaran yang berfokus pada pemanfaatan word of mouth marketing, kualitas produk, serta pelayanan pelanggan. Selain itu, Kedai Kita juga konsisten menjaga kualitas produk dan memberikan pelayanan yang ramah dan cepat sebagai nilai tambah. Tantangan yang dihadapi dalam implementasi strategi ini antara lain adalah persaingan yang ketat dengan usaha sejenis dan keterbatasan sumber daya. Oleh karena itu, Kedai Kita diharapkan dapat terus berinovasi dalam strategi pemasaran dan memperkuat hubungan dengan pelanggan untuk mempertahankan dan meningkatkan pangsa pasar.

With the advancement of technology, competition in the mid-to-low-end business sector has intensified. Both large businesses and Micro, Small and Medium Enterprises (MSMEs) are facing challenges and obstacles. On the other hand, MSMEs will have greater opportunities to market their products due to advances in information technology. When starting a business, branding communication is very important. Each individual has a different brand image. By using the right promotional strategy, effective branding communication can provide consumers with the opportunity to recognize certain goods and services, evaluate their quality, reduce purchase risks, and get different experiences and satisfaction. Every business field must have a strategy to increase sales. The right promotional strategy can communicate branding well. To achieve goals, every business sector needs a promotional strategy, especially for micro, small and medium enterprises (MSMEs). Promotion planning is carried out to improve services and sales by introducing products to potential customers and improving services by focusing on online-based promotions by utilizing social media and marketing through the marketplace. In a startup business, where the business has just started and continues to grow, business actors are considered necessary to continue to develop products and find the right target market. The purpose of this Community Service activity is to provide an assessment of branding and promotional communication strategies to increase customers for this startup business.      

Micro, Small and Medium Enterprises (MSMEs) play a vital role in the economies of many countries, including Indonesia. Along with the development of information and communication technology, e-commerce has become a crucial platform for MSMEs to expand markets, increase operational efficiency and increase competitiveness. This study examines the impact of e-commerce adoption on MSME performance, with a focus on increasing market access, reducing operational costs, and increasing product and service innovation. The research methodology includes a literature review, secondary data analysis, and case studies of MSMEs that have successfully implemented e-commerce. The research results show that e-commerce provides significant benefits for MSMEs, such as increased sales and efficiency, but also reveals challenges such as the need for increased digital capacity and adequate technological infrastructure. This research concludes that government support and collaboration with the private sector are needed to optimize the potential of e-commerce in empowering MSMEs in the digital era.  

The aim of this research is to discuss innovation in marketing management of village Micro, Small and Medium Enterprises through social customer relationship management (SCRM), digitalization and technological guidance assistance. The method used is a systematic literature review method. Systematic literature reviews are used for the process of identifying, evaluating and interpreting research results relevant to research objectives that include research questions, topic areas and related phenomena. One of the main reasons for conducting qualitative research is because the research is exploratory in nature. Based on the discussion above, it can be concluded that social customer relationship management is defined as a business philosophy and strategy, supported by technology platforms, business rules, processes and social characteristics, which are designed to involve customers in collaborative conversations to deliver mutually beneficial value in a trusted and transparent business environment. Micro, small and medium enterprises need to maintain good relationships with customers and increase their loyalty through knowledge and fulfilling customer needs quickly and precisely. One of the keys for micro, small and medium enterprises to survive in today's competitive business world is through business digitalization, where micro, small and medium enterprises can take advantage of this to develop business performance. Government policy in the form of technical guidance training in the form of training for micro, small and medium enterprises is expected to strengthen the relationship between entrepreneurial marketing and marketing performance.

Micro, Small, and Medium Enterprises (MSMEs) are very important to the Indonesian Economy, but often MSMEs face problems in terms of marketing and management. In an effort to increase consumer buying interest, this Service Activity investigates effective marketing, branding, and employee performance strategies for MSMEs. Cheesecuit Micro, Small, and Medium Enterprises (MSMEs) face key challenges related to marketing, branding, and performance that can impact consumer awareness and interest in purchasing products. This service identifies factors that influence consumer buying interest and analyzes what marketing, branding, and management strategies are appropriate to increase consumer buying interest for cheesecuit businesses. The proposed solutions include building an integrated marketing strategy, utilizing digital marketing, improving product quality, building partnerships and distribution networks, training and mentoring for MSMEs, as well as improving Resource Management in improving employee performance. This service activity is expected to have a positive impact on business actors in order to increase consumer purchasing power and provide benefits for business owners.    

Since welding workshops are an unofficial industry, there is still a lack of effective implementation of occupational safety and health regulations in this field. Welders often experience eye hazards such as sparks, foreign objects, infrared and UV radiation. The purpose of this study is to describe how well welding workshop workers in Medan Tembung District comply with the use of personal protective equipment (PPE). This study uses a quantitative descriptive method. The results of data analysis for the Alpha Cronbach questionnaire trial in this study showed that the data met the requirements with a score of 0.928. Up to 55 welding workshop employees from all welding workshops in Medan Tembung District, Medan City participated in the total sampling of this study. After the descriptive analysis, the data is displayed as a frequency distribution.  According to the results of the study, of the 55 welding workshop employees who participated in the survey, 50.9% had a low level of knowledge. The majority of respondents (80%) have a negative attitude towards the use of personal protective equipment (PPE), and more than half (58.2%) do not use PPE in the workplace. The results of the data analysis show that the majority of employees ignore the need to wear personal protective equipment (PPE) in the workplace because they do not know it or have a negative attitude towards it. Thus, this study suggests that welding businesses need to provide complete personal protective equipment, and also educate on the importance of using PPE and the Government also needs to increase supervision for small and medium enterprises, especially in welding workshops related to occupational health and safety.

The development of Micro, Small and Medium Enterprises (MSMEs) is an effort carried out by KKN-T MBKM UPNVJT students from group 5 of Mlorah Village. Those who are trying to hold an MSME Bazaar are "KURMAH" which stands for Culinary Ramadhan Mlorah. This activity aims to empower the capabilities and competitiveness of MSMEs. The MSME Bazaar is also an instrument in realizing SDGs indicators. This activity was carried out to provide opportunities for MSME players to make their products better known to the wider community, thereby increasing the number of sales and helping improve the economy of MSME players in Mlorah Village. This activity uses the Participatory Action Research (PAR) method, an approach method that actively involves the community directly to find out where the problem is. From this activity we can observe directly and obtain results for the community such as; (1) insight and understanding regarding MSMEs, (2) improving the community's economy, (3) Creating an entrepreneurial spirit and high competitiveness, (4) Facilitating smooth communication between citizens and between MSME actors.

This study aims to analyze the application of Islamic business ethics to the UMKM tofu products in Desa Duren, Kota Madiun. Desa Duren is known for its tofu production, which is one of the main sources of income for the local community. This study uses a qualitative approach with a case study method to explore how the principles of Islamic business ethics are applied in the production and distribution processes of tofu. Data were collected through in-depth interviews with UMKM actors, field observations, and documentation studies. The results show that the application of Islamic business ethics, such as honesty, justice, responsibility, and concern for community welfare, has had a positive impact on the sustainability of the business and the economic well-being of the Desa Duren community. Additionally, the application of these ethics has also enhanced the reputation and consumer trust in the tofu products. This study concludes that the application of Islamic business ethics is not only relevant but also essential in creating an environment of integrity and sustainable business practices. The study's recommendations include increasing education and training for UMKM actors about Islamic business ethics and support from the government and related institutions to strengthen ethical and sustainable business practices. This research contributes to the development of knowledge in the field of Islamic business ethics and the economic empowerment of the local community.