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This study aims to analyze the marketing strategy implemented by the Regional National Crafts Council (DEKRANASDA) in Samosir Regency in developing local craft products and enhancing their competitiveness. This research employs a qualitative approach with data collection techniques through interviews, observation, and documentation. The findings reveal that DEKRANASDA has applied the elements of the marketing mix, including product, price, place, and promotion. However, several significant challenges persist, particularly in terms of limited promotional media and intense market competition. One major obstacle is the insufficient utilization of digital media as a marketing tool, which results in a limited market reach. Furthermore, product innovation needs to be improved to better align with consumer preferences and current market trends. Therefore, this study recommends that DEKRANASDA develop a digital-based marketing strategy, such as utilizing social media, e-commerce platforms, and an official website to enhance promotional reach. Additionally, innovation in design, raw materials, and product variations should be undertaken to attract consumers and compete in a broader market. This research provides important insights into the development of more effective marketing strategies to increase the income and competitiveness of craft products in Samosir Regency.

The use of non-cash payments is increasingly becoming a trend among Indonesians, both in urban and rural areas. Non-cash payment instruments are considered more effective in supporting transaction activities and contribute significantly as the main driver of national economic growth. The state, as the organizer of public welfare, is obliged to carry out various activities to achieve the welfare of the people, as mandated in the Preamble of the 1945 Constitution of the Republic of Indonesia. In the beginning, money as a medium of exchange was in concrete form such as coins and banknotes. However, rapid technological developments encourage the birth of innovation in payment systems through electronic methods, to support the optimization of the use of non-cash payment instruments (less cash), so that a society with digital-based financial transactions is formed (less cash society). This research uses a normative juridical approach, relying on secondary data obtained from primary legal materials, secondary legal materials, and tertiary legal materials. The main focus of this research is to analyze the influence of the National Non-Cash Movement (GNNT) on social changes in the economic field. Based on the provisions of Article 1 point 3 of Bank Indonesia Regulation Number 16/8/PBI/2014 concerning Amendments to Bank Indonesia Regulation Number 11/12/PBI/2009 concerning Electronic Money, it is stated that electronic money is a payment instrument that fulfills a number of certain elements related to its use.

Language is one of the fundamental aspects of human life that functions as a means of communication and cultural identity. In the context of education, the influence of cultural language on the use of Indonesian is an interesting phenomenon to study, especially in the vocational school environment of SMKN 1 Rancabali. This study aims to analyze how cultural language influences the use of Indonesian among students and the implications of this phenomenon are the ability to speak good and correct Indonesian, the research method used is a qualitative approach with interview techniques and direct observation in the field. The results of the study show that students at SMKN 1 Rancabali use regional languages in everyday conversation, especially in informal situations. In an academic context, students tend to switch to Indonesian, although there are still elements of regional languages that are carried over. Awareness of the importance of mastering Indonesian arises when students are in the school environment, such as when interacting in public places.

The rapid transformation of technology affects various aspects of life, including education. In elementary school learning, the use of interactive learning media is an innovative solution to improve student understanding. Conventional learning methods such as lectures often get bored quickly, especially if they rely only on textbooks. Therefore, teachers need to utilize technology to create more interesting and interactive media.One effective medium is interactive PowerPoint (PPT), which combines elements of sound, images, video, text, and animation to improve students' comprehension of the subject matter. It also allows for direct feedback, increases student participation, and accelerates concept understanding. In Pancasila and citizenship as a topic Education (PPKn) in elementary school, the use of interactive media has been proven to be able to increase interest in learning and encourage students' critical thinking. This study examines several studies on media efficacy using the Systematic Literature Review (SLR) technique. Interactive PPT in learning. The The results of the study indicate that the use ofthis media significantly improves students' understanding of PPKn learning. With a more interesting and interactive approach, students are more motivated to learn and able to understand concepts more deeply. Therefore, the integration of digital media in PPKn learning is an innovative solution in enhancing the caliber of education at the elementary school level

Several titles of poems related to meditation by Heri Isnaini are exciting works to study, especially on the physical and inner elements of the poem. The inner elements are interrelated with the intrinsic elements contained in the poem, such as theme, feeling, tone, atmosphere, and the message to be conveyed. In contrast, the physical elements refer to the visual and auditory aspects of the poem, such as word choice, imagery, language style, typography, concrete language, and rhyme. This paper uses the literature study research method, namely by collecting data by reviewing books, as well as various reports related to the problem to be solved. This research aims to describe and examine the physical and mental elements, as well as understand the relationship between the two elements in building overall meaning in the poems “Meditation 1”, “Meditation 2”, “Time Meditation”, and “Rain Meditation” by Heri Isnaini. The results of this study show that the physical and mental elements in poetry have a complementary relationship in expressing a deep message, thus producing a complete meaning and touching emotionally and intellectually.

Poetry is a form of literary expression that contains physical and mental elements. Distance Poem 1, Distance 2, Pilgrimage Poem 1, and Pilgrimage Poem 2 by Heri Isnaini.   These four literary works are rich in physical and mental elements, and these two elements complement each other and build meaning. This research aims to analyze how the physical and mental elements in the poem form the meaning and aesthetics of literary works. and the physical elements studied include diction, imagery, language style, rhyme, and typography as an external form of poetry that builds a structure of beauty. Meanwhile, the inner elements analyzed include themes, feelings, tone, and mandates as the core meaning of the poem. The method used is the Literature Study method. Data was collected from written sources such as poetry theory books, scientific articles, and publications that discuss poetry and biographies of poets.  

This research aims to examine how the physical and mental elements in Heri Isnaini's poems entitled "Memories 1", "In Memories 2", "With You When Dusk", and "I Met You at the End of the Night". By focusing on the intrinsic analysis of the elements of poetry. The physical elements studied were diction, rhyme, majas, and typography. As for the inner element, it includes the theme, tone, atmosphere, and mandate implied in each work. The results of the analysis show that Heri Isnaini uses simple poetic language with a predominance of melancholy and contemplative atmospheres. The themes of love, silence, and memories become the common thread that connects the four poems. With the power of expression and subtle choice of diction, these poems reflect the poet's emotional depth towards both universal and personal experiences.

This study aims to reveal the physical and spiritual elements in Heri Isnaini's poems, namely "Kita", "Aku Menunggu Bunga", "Kita Jalan Berdua", and "Mengetuk Ketukan". In terms of physical elements, the analysis includes diction, imagery, concrete words, figures of speech, rhyme, and typography used by the poet to build the beauty and meaning of the poem. Spiritual elements include themes, feelings, tones, and messages that reflect the poet's attitude towards life, love, and human existence. The results of the analysis show that Heri Isnaini uses a lot of simple but meaningful diction, as well as metaphors and personifications that strengthen the emotional nuances. Visual imagery and feelings are dominant in creating a deep poetic atmosphere. Themes such as waiting, togetherness, love, and the search for the meaning of life are the common thread of the entire poem. With a stylistic and hermeneutic approach, it can be concluded that these poems not only reveal the poet's personal expression, but also reflect universal human experiences.

Handaka Vijjananda's Buddhist comic "Aṅgulimāla: True Repentance" depicts the repentance of a ruthless murderer who undergoes spiritual transformation after meeting Gautama Buddha. This story not only conveys Buddhist moral teachings but also reflects the social, cultural, and religious dynamics of ancient Indian society. This study aims to analyze the intrinsic and genetic structures of the Buddhist comic "Aṅgulimāla" using Lucien Goldmann's genetic structuralism approach. The method used is qualitative descriptive, with the primary data source being the comic "Aṅgulimāla." Data collection techniques were conducted through intensive reading and note-taking, while data analysis was conducted by linking the intrinsic elements of the literary work with the socio-historical context and the author's worldview. The results show that the intrinsic structure of the comic "Aṅgulimāla" includes themes of repentance, karma, loving-kindness (metta), and wisdom; strong characters and characterizations; a progressive plot; internal and external conflicts; and a time, place, and social setting that reflect 6th-century BCE Indian society. Meanwhile, its genetic structure reveals human facts such as the caste system, power relations, and social morality, as well as the author's worldview, which emphasizes Buddhist values such as compassion, self-transformation, and hope for human moral change. Thus, genetic structuralism analysis confirms that the comic Aṅgulimāla is a literary work that is not only narrative in nature but also reflects social realities and humanitarian messages relevant to modern life.

The cyber short story “Lagu Malam yang Terpenggal” by Indra Tranggono presents a narrative full of psychological struggles of its characters. This study aims to identify and analyze the psychological elements experienced by the main characters, Ibu and Sawitri, and how the narrative structure of the short story supports the depiction of these psychological conditions. The research method used is descriptive qualitative with a literary psychology approach. The results of the analysis show that the Ibu character experiences deep trauma due to the loss of her child, which is manifested in repetitive behavior and false beliefs and indications of hallucinations. Meanwhile, Sawitri struggles with internal conflict, guilt and psychosocial stress. The climax of the story presents an emotional confrontation that reveals deep psychological wounds and triggers traumatic anger. This short story effectively depicts the psychological impact of loss and uncertainty through characterization and dialogue. This study concludes that the short story “Lagu Malam yang Terpenggal” successfully explores the complexity of emotions and trauma through a psychological approach highlighting the inability of individuals to accept the bitter reality and psychological burden due to the injustice of the social system. 

Poetry is one of the most interesting and beautiful forms of literary work. The beauty of poetry does not lie solely in the words. The beauty of poetry is also formed by the structure of birth and mind. The structure of birth is the builder of the poem from the outside while the inner structure of the poem is the spirit of a poem so it is very important in a poem itself. The poem "Love and hate" " " My House " " "Senja di Pelabuhan kecil" is one of the literary works by chairil anwar.this research aims to analyze and explain from the inner elements of several poems by chiril anwar the type of research used is  library research research the data used is the data written in the form of five poems by chairil anwar  

This research aims to analyze the influence of price on purchasing decisions at the Tomika 7 minimarket. Price is an important factor in influencing consumer behavior, especially in the context of fiercely competitive minimarkets. The research method used is a quantitative method with a survey approach. Data was collected through a questionnaire distributed to 100 respondents who were Tomika 7 minimarket customers. The research results showed that price had a significant influence on purchasing decisions. Factors such as affordability, suitability of price to product quality, and promotions or discounts are the main elements that influence customer perceptions of price. Data analysis using linear regression shows that the price variable contributes 65% to purchasing decisions, while the rest is influenced by other factors such as location, service and product variety. Thus, Tomika 7 minimarkets are advised to continue to maintain a competitive pricing strategy and provide added value through discounts or customer loyalty programs to improve consumer purchasing decisions.

The purpose of this study is to analyze the distribution and condition of historical heritage, which symbolizes the identity of Malay culture in the Medan Maimun area. This study uses a case study approach for its qualitative method. Information is obtained through direct observation at the location, intensive interviews with local residents and site managers, and review of historical archive documents. The findings show that although the Maimun Palace, the Grand Mosque, and Sri Deli Park have a high level of culture, there are elements of modernization, lack of structural problems, and inadequate maintenance, which cause great difficulties in preserving these heritages. Therefore, there is a need for the government, community, and academics to work together in determining the best conservation strategy.  

Bouquets have evolved from mere flower arrangements into a work of art that combines elements of aesthetics, creativity, and innovation. This study aims to examine bouquets as an art form by highlighting aesthetic elements, arrangement techniques, and their role in the creative industry. The method used in this study is descriptive qualitative with a literature study approach from various relevant journal references and articles. The results of the study indicate that bouquets not only have aesthetic value but also reflect artistic expression through the selection of colors, shape compositions, and various arrangement techniques. Innovations in making bouquets, such as the use of flannel, snacks, and recycled materials, are expanding the scope of bouquet art in the creative industry. In addition, bouquet art also contributes to the development of the community's economy through increasing business opportunities. Although bouquet art faces challenges such as market competition and fluctuations in raw material prices, its prospects remain promising with the development of technology and product personalization trends. Therefore, continuous innovation is needed so that bouquet art remains relevant and can continue to develop as part of the wider creative industry.

The development of the economy and business sector in every country in the world is a trigger for competition between companies to gain profit. This competition raises demands for the relevance and reliability of the company's financial reports that are sustainable, which are intended to avoid conflict between users of financial reports, both internally and externally, so that proper company management is needed in managing the components in the company. This writing is a descriptive qualitative research in the form of observation, interviews and documentation at PT PLN (Persero). Based on the data found that non-operating assets are still included in the status of operating assets and if not immediately proposed will increase the accumulated depreciation costs. Depreciation costs are one of the elements of the company's operational costs that affect the company's profit because they reduce revenue. In addition to depreciation costs, there are also costs that will have an impact, namely the cost of maintaining warehouse operations. Therefore, the company must develop a more efficient and effective strategy to manage these non-operating assets so as not to burden operations and financial performance in the long term. Thus, it is concluded that in the implementation of the asset management system there are still various obstacles in the form of incomplete administrative data and assets that have not been neatly inventoried and external obstacles such as irregular material returns that further complicate asset data management. So the author makes a recommendation, namely the implementation of an integrated asset digitalization system to help track the condition and location of assets more accurately, to speed up the identification process.

This study aims to analyze the design of Indonesian horror film posters through Pierre Bourdieu's sociological lens. The main focus of the study is to understand how the visual elements in the poster reflect the social dynamics, culture, and structure of the film industry. By using the concepts of habitus, capital (cultural, symbolic, economic), field, doxa, and social reproduction, this study reveals that the design of horror film posters not only functions as a promotional tool, but also as a medium that reproduces local cultural values ​​and community beliefs about the supernatural world. Elements such as traditional ghosts such as genderuwo, kuntilanak and mystical symbols such as keris, offerings, then there are dark colors, and a scary atmosphere reflect the habits of audiences who are familiar with local myths. This study also shows that horror film posters reproduce stereotypes about the relationship between humans and the supernatural world, and strengthen the hierarchy of spiritual power through visual symbols. These findings confirm the relevance of Bourdieu's theory in understanding cultural phenomena through visual media. This study is expected to provide new insights for filmmakers, graphic designers, and students in understanding the interaction between culture, aesthetics, and the film industry.

The school's fifth-grade kids receive jumputan batik instruction with the goal of enhancing both their creative abilities and extracurricular accomplishments. One batik-making technique that makes use of the tie-dye procedure is jumputan batik. Jumputan batik is made by tying thread in specific areas of the material and then dipping it in dye to create a unique design. In order to ensure that activities may be carried out efficiently and have the greatest possible influence on students' development, the process of carrying out this community service is structured from planning to evaluation. As a result, kids are able to freely and creatively express themselves through art-related activities. Students can make their own designs and patterns when making jumputan batik, which promotes original and creative thinking. The ability to create original designs is made possible by the jumputan batik process, which incorporates tie-dye elements. Pupils can use their imagination to create motifs, patterns, and color combinations that represent their own personalities and concepts. Students' critical and creative thinking abilities are greatly enhanced by this creative process. According to the findings, students now possess much greater creativity, self-confidence, discipline, and teamwork. In addition to teaching pupils traditional batik techniques, this instruction aids in the development of social and character traits that will benefit them greatly throughout their life. It is anticipated that by exposing more students to Indonesian art and culture, this instruction would be expanded and perpetuated. It is anticipated that by exposing more students to Indonesian art and culture, this instruction would be expanded and perpetuated.

The creation of batik outerwear combines three techniques: hand-drawn batik (batik tulis), shibori, and ecoprint, to produce designs that are both functional and aesthetically rich, while promoting local cultural identity. The process follows the Art Creation Methodology, consisting of four stages: exploration, experimentation, realization, and evaluation. In the exploration phase, the techniques used are studied, and how their combination can create unique motifs. This phase also includes an in-depth understanding of the history and philosophy of each technique, ensuring a strong foundation for their application in the design of the outerwear.In the experimentation phase, various patterns, colors, and compositions are tested to determine the best combination of the three techniques. This stage involves creating several design samples to test the harmony between hand-drawn batik, the visually appealing folds of shibori, and the natural impressions left by ecoprint leaves. Then, in the realization stage, the batik outerwear is completed by integrating these elements into a cohesive design. The techniques of batik tulis, shibori, and ecoprint work together to create rich textures and motifs.In the evaluation phase, the aesthetic and functional quality of the final product is assessed. The final result demonstrates that combining these techniques not only creates unique designs but also adds value in terms of beauty and sustainability, while supporting the preservation of local culture through innovation in batik art.

Entrepreneurship plays a crucial role in economic growth, especially for small and medium enterprises (SMEs). One of the main factors for entrepreneurial success is the effective implementation of the marketing mix. This paper discusses the concept of the marketing mix in entrepreneurship by highlighting the 4P elements (Product, Price, Place, Promotion) which have evolved into 7P with the addition of People, Process, and Physical Evidence. The discussion includes the implementation of the marketing mix, strategies for facing business challenges, and its impact on competitiveness and business growth. This study highlights how entrepreneurs can optimize marketing elements through product innovation, value-based pricing strategies, the use of digitalization in distribution, as well as social media-based promotion and marketing technology. Additionally, this paper reviews various challenges in the implementation of the marketing mix, such as limited capital, intense competition, and changes in consumer behavior, as well as adaptation strategies through guerrilla marketing, strategic partnerships, and data-driven approaches. The findings in this study indicate that the application of a flexible and innovative marketing mix can enhance business competitiveness and sustainability. By understanding the relationship between the marketing mix and entrepreneurship, entrepreneurs can develop more effective marketing strategies to face the ever-evolving market dynamics.

The process of learning movement in TKA Al-Mukarromah and KOBER Al-Hasanah is a bit monotonous and tends to make students feel bored because games or learning movement such as gymnastics are only given the same. Such conditions are caused by the lack of knowledge of teachers in movement training materials, or games that contain motor elements. Based on this, it is very important for teachers in these schools to know how to teach good and correct movement to their students so that the movement given provides benefits. The objectives of this activity are: 1) Opening the insights of teachers in increasing scientific insight, 2) Providing counseling on motor movement material and how to convey movement material to students so that they do not get bored, and 3) Practicing together doing movement exercises for kindergarten children. The Community Scheme (PbM-KM) activity method is implemented in 4 stages, namely: 1) Coordinating with TKA Al-Mukarromah and KOBER Al-Hasanah, 2) Providing counseling on children's motor skills, 3) Practicing how to do good and correct motor exercises for kindergarten children, 4) Monitoring and evaluating the activities that have been carried out.