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During the pandemic, people's spending on groceries has increased, both in the form of raw and ready-to-eat ingredient, included shoppong frozen food. This study aims to analyze the frozen food marketing strategy at the Azolla Frozen Food Bojonegoro Store in the perspective of Islamic Business Ethics. This research is a field research (field research) with a qualitative approach. The sources of informants in this study were the owners and employees of Azolla Frozen Food. The data analysis method applied is data reduction, data presentation and conclusion. The results showed that the marketing strategy for Azolla Frozen Food generally consisted of four types, namely product strategy, price strategy, promotion strategy and distribution strategy which aimed to increase sales and profits. In the context of Islamic Business Ethics, Azolla Frozen Food's marketing strategy is based on Islamic principles. The attitude of Islamic business ethics that underlies this marketing strategy is honesty, trust, deep understanding and conveying the true information only.

Abstrak          Strategi pemasaran yang komprehensif adalah strategi pemasaran yang disusun secara rinci mulai dari menentukan target konsumen, merencanakan biaya pemasaran, hingga penggunaan teknologi yang mendukung kegiatan pemasaran. Strategi ini merupakan bagian dari keseluruhan usaha suatu bisnis. Strategi pemasaran bertujuan untuk menjangkau target konsumen yang dianggap prospektif dan meningkatkan penjualan. Tujuan dari tinjauan teoritis ini untuk mengetahui bagaimana strategi manajemen pemasaran yang komprehensif dalam meningkatan penjualan.  Metode yang digunakan adalah tinjauan teoritis dengan menganalisis dan membandingkan teori yang telah ada. Hasil tinjauan teoritis ini yaitu strategi manajemen pemasaran secara komprehensif dalam meingkatkan suatu penjualan yaitu meliputi product, price, place dan promotion. Dapat disimpulkan bahwa strategi manajemen pemasaran dapat dipandang sebagai rencana yang menyeluruh dan terpadu mengenai kegiatan-kegiatan utama bisnis yang akan menentukan keberhasilannya untuk mencapai tujuan pokok dalam lingkungan yang penuh tantangan sehingga dapat meningkatkan penghasilan penjualan atau produk                   Bagi pengusaha tentunya senantiasa selalu menggunakan sumber-sumber yang dimiliki oleh suatu lembaga atau perusahaan disamping itu diusahakan pula untuk selalu mengatasi kesulitan-kesulitan serta tantangan yang ada dan meningkatkan usaha dalam penjualan.

Saat ini perkembangan komunikasi melalui internet semakin pesat. Hal ini yang menyebabkan bisnis online semakin diminati. “Distribution Store Bullshirt Kota Bima” sebagai salah satu online store yang memasarkan produk dan memiliki strategi untuk menarik minat beli konsumen sehingga dapat bertahan ditengah persaingan bisnis online yang sangat ketat. Penelitian ini menggunakan metode kualitatif, dengan mengumpulkan data melalui observasi, wawancara, dan dokumentasi. Narasumber dalam penelitian ini adalah Pemilik dan 4 orang konsumen "Distribution Store Bullshirt Kota Bima". Hasil Penelitian ini adalah sebagai strategi komunikasi pemasaran yang dimiliki oleh “Distribution Store Bullshirt Kota Bima” akan diuraikan melalui teori marketing mix 4p yang terdiri dari product, price, place, promotion. Melalui elemen promotion “Distribution Store Bullshirt Kota Bima” memanfaatkan media social Instagram dan Facebook untuk menguraikan teori marketing mix 4p tersebut dan dari kegiatan yang dilakukan mampu menarik minat konsumen.  

Marketing strategy is a plan to increase influence over the market, both in the short and long term, based on market research, product strategy, price, promotion and distribution sites. Purchase intention is part of the behavioral component in consumption attitudes, the tendency of respondents to act before buying decisions are actually implemented. Meanwhile, repurchase intention is a purchase intention based on past purchasing experience. The purpose of this study is to determine the factors that influence sharia marketing strategies, determine sharia marketing strategies and to determine the impact of sharia marketing strategies in increasing people's buying interest in online business. This research is included in qualitative research, meaning that this research produces descriptive data in the form of written or oral words from the people and the observed behavior. The approach used is a descriptive qualitative approach, which means that the data collected is in the form of words, pictures, and not in the form of numbers. The results of the study show that the factors that influence sharia marketing strategy are competitors, technology, network, finance, goods and access. Then, the sharia marketing strategy for online business is product strategy, price strategy, place strategy and promotion. The impact of the sharia marketing strategy on online business is that it can increase sales and public buying interest in online sales.

               Micro, Small and Medium Enterprises (MSMEs) in Karawana Village are one of the community's priorities in increasing economic income. MSMEs that are developing in Karawana Village include culinary, trade, animal husbandry and agriculture businesses. This study aims to implement a marketing mix that is directly related to UMKM Karawana Village, Dolo District, Sigi Regency. The implementation method used in this community service activity is carried out in several stages, namely observation, interviews, and evaluation. Based on the results of the interviews, there is an exposure to the 4P Marketing Mix variables that have been implemented in Micro Business actors in Karawana Village, Dolo District, Sigi Regency, product (Price), distribution or place (Place), and promotion (Promotion). Prospects for the Development of Micro, Small and Medium Enterprises have several comparative advantages over large businesses. These advantages include: In terms of capital, the development of small businesses requires relatively small business capital compared to large businesses.

Ship waiting time is one issue that is always getting serious attention in every country. Marine transportation became the main made of transportation in trade. Nearly 90% of foreign trade is done by sea. Freight carried by sea to be very efficient due to large carring capacity and this the role of the port as a place where ships can carry out loading and unloading of goods becomes an important means of supporting adequate facilities and infrastructure. If the performance of the port is not optimal, it will have a direct impact on the service so that it will cause new problems, namely the ship’s waiting time gets higher, so that it  willlead to high costs, which have a direct impact on the price of goods on the market. This research has objective to know analysis the influence of factor ship scheduling, pilotage, and loading and unloading productivity to the waiting time. This research was conducted at the Port of Sei Kolak Kijang as a sample. The data collection done was through a method of observation, the literature study, interview, documentatuion and the questionnaires. Techique the analysis used is linear regression multiple with program assitance SPSS V.20. Based on the results of research and analysis produced equation: Y = 15.326 - 0,220 X1 - 0,178 X2 – 0,308 X3 + µ. Where the decision variable of waiting time (Y), ship scheduling (X1), pilotage (X2), loading and unloading productivity (X3) tested using t test show that the three independent variables significantly influence passenger decision as dependent variable. The Adjusted R Square number of 0,665 indicates that 66,5 percent of waiting time variables can be explained through the three independent variables in the regression equation. While the remaining 33,5 percent is explained by other variables outside the three variables used in this study.

Youth entrepreneurship plays a strategic role in strengthening local economic development; however, limited knowledge, skills, and business mentoring remain major challenges for rural youth. This community service program focuses on developing youth entrepreneurship through a village business incubator based on the 8P principles: Place, People, Process, Partnership, Profit, Promotion, Product, and Price. The program aims to improve access to entrepreneurial knowledge, skills, and resources for youth in RT 013, Lubuk Gaung Subdistrict, Sungai Sembilan District. The approach employed socialization, entrepreneurship training, participatory discussions, and business mentoring tailored to local potential. The results show increased understanding of business planning, market identification, partnership development, and the use of information technology in business activities. The implementation of the 8P-based incubator model successfully strengthened entrepreneurial mindset, motivation, and youth readiness to develop sustainable local businesses. Furthermore, this program also opens up opportunities for more structured, collaborative business development, which is crucial for long-term sustainability at the village level. Overall, this program contributes to increasing the capacity of youth as agents of change in the local economy.

CINLOK berdiri sejak tanggal 30 Oktober 2020 dan terhenti akibat Wabah Covid-19 dan dimulai lagi pada saat mengikuti program MBKM kegiatan wirausaha mandiri yaitu pada Senin, 29 Agustus 2022 . CINLOK sendiri bergerak dibidang penjualan makanan Ringan berupa makaroni goreng. CINLOK (makaroni goreng) dihadirkan dengan berbagai varian rasa yaitu : balado pedas, balado pedas manis, jangung bakar, jagung manis, keju, daun jeruk pedas dan extra hot.Untuk meningkatkan volume penjualan CINLOK menerapkan strategi bauran pemasaran. Bauran pemasaran adalah strategi pemasaran yang menekankan pada berbagai faktor yang disebut 4P (product, price,palce dan promotion), tujuan dari penelitian ini adalah untuk mengetahui apakah penerapan strategi bauran pemasaran CINLOK dapat meningkatkan penjualan.

Tujuan dari penelitian ini adalah untuk menganalisis mengenai Marketing Mix (9P) dari CV Rapoviaka Simple di Kota Palu. CV Rapoviaka Simple merupakan salah satu UMKM yang memproduksi cokelat premium, produk cokelatnya telah banyak diminati oleh konsumen. Metode penelitian ini adalah kualitatif dengan pendekatan studi kasus dan wawancara. Hal ini bertujuan untuk mengetahui lebih tepat dari bauran pemasaran yang dilakukan oleh pemilik produk cokelat CV Rapoviaka Simple. Peneliti melakukan observasi, wawancara dan mengumpulkan dokumentasi dari UMKM terkait di lokasi penelitian. Hasil riset menunjukkan bahwa nilai jual produk cokelat CV Rapoviaka Simple ini terletak pada unsur promosi sedangkan promosi pada produk ini masih kurang. Tetapi, produk ini memiliki nilai ataupun indeks kepuasan yang baik dari segi product, price, place, process, people, payment, packaging dan physical evident.

Berkembangnya usaha bakery dalam dunia bisnis mengakibatkan semakin banyak  jenis roti yang menjadi pilihan masyarakat. Usaha bakery pada cabang utama PT. Bumi Nyiur Swalayan (BNS) merupakan salah satu kelompok usaha bakery yang ada di kota Palu. Selain beroperasi dalam bidang ritel, perusahaan ini juga bergerak dalam bidang usaha bakery, terutama roti yang diproduksi langsung di PT. Bumi Nyiur Swalayan (BNS). Tujuan penelitian ini adalah untuk menganalisis bauran pemasaran yang diterapkan oleh usaha Bakery BNS. Adapun metode yang digunakan pada penelitian yaitu menggunakan metode deskriptif kualitatif, teknik pengumpulan data menggunakan observasi langsung ke lokasi penelitian dan melakukan wawancara. Hasil penelitian menunjukkan PT. Bumi Nyiur Swalayan (BNS)  dalam bidang bakery telah menerapkan bauran pemasaran yang meliputi  4P: produk (product), harga (price), tempat (place), promosi (promotion), dari ke empat bauran yang telah diterapkan ini dapat memaksimalkan produksi, penjualan dan meningkatkan pendapatan usaha bakery BNS.

The strategic marine and fisheries potential of Situbondo Regency includes a high (106.28 tonnes per year) potential for catching sea milkfish (Chanos chanos). The neighborhood makes very little attempts to use processed sea milkfish, nevertheless. Fishermen on the Situbondo coast catch sea milkfish (Chanos chanos), which is only sold fresh and has a poor selling price. Using this chance, Dpore Meme Micro Business turns fresh marine milkfish into shredded fish with a great nutritious value. Because it has a unique flavor, a softer texture, is more fragrant and delectable, and is packed with nutrients, marine milk floss has a potential commercial opportunity and is highly alluring to the general population. There is a need for marketing development, which includes developing online marketing, expanding the marketing area, increasing collaboration with marketing networks or resellers in areas outside the city of Situbondo, as well as optimizing promotions to support product marketing. The current challenge is that the marketing and promotion carried out by the Dpore Meme Micro Enterprise is still offline and on a local scale in the Situbondo Regency area.

Marketing strategy is an effort made by a businessman in introducing his product to achieve the desired goals by developing competitive advantages and efforts used to generate profits. The marketing strategy is very important for Micro, Small and Medium Enterprises (MSMEs) in marketing their products. Where in marketing management there are four marketing strategies through the Marketing Mix, namely product, price, place and promotion. The purpose of implementing a marketing strategy through Marketing Mix is ​​to increase product sales and provide an understanding of marketing strategies in order to solve specific problems in marketing. This community service activity was carried out in the Bojo Environment, Awang Tangka Village, Kajuara District, Bone Regency. The results achieved in this activity were an increase in image and sales as well as an increase in knowledge and insight regarding marketing strategies at Mrs. Asriani's MSMEs Pastry Business. The method used in this activity is the socialization method of implementing marketing strategies by utilizing brochures as learning materials.

The objective taken by the researchers was to find out what the BPOM's obstacles were in controlling the distribution of illegal cosmetics in Gorontalo City, one of the efforts made by the government to improve public health and carry out supervision by forming BPOM. Cosmetic products that do not have distribution permits or are illegal which do not comply with applicable regulations are still a problem for the people of Gorontalo. This can be seen from the existence of cosmetic distribution facilities that sell illegal cosmetics that have not been controlled by BPOM in Gorontalo City. This study uses an empirical juridical legal research method that aims to analyze the problems that are carried out by combining legal materials (which are secondary data) with primary data obtained in the field. From research at the BPOM office, the authors found that there are still many unlicensed cosmetics business actors who commit fraudulent acts in producing cosmetics without a distribution permit with chemicals obtained at low prices without thinking about the impact on the consumers who use them, which causes BPOM's losses. obstacles in distribution monitoring. Illegal cosmetics due to lack of control over goods entering the city area, especially the city of Gorontalo, lack of public knowledge to distinguish genuine cosmetics from fakes, so that the circulation of illegal cosmetics is rampant. In general, people are only interested in cheap prices without being keen to know the basic ingredients for making these cosmetics, cosmetic ingredients that are easily and cheaply found on the market and counterfeiters' knowledge about the composition of counterfeit cosmetics are the contributing factors. Illegal distribution of cosmetics.                

The number of coffee lovers in this millenal era is rapidly increasing, and this fact has become the focus of attention for business actors. This fact has been proven by the increasing number of coffee consumption in Indonesia (Sari, Tety, & Eliza, 2016). Data from Association of Indonesian Coffee Exporters and Industries (2017) shows that in 2010, coffee demands in Indonesia reached 190 millions kg, and in 2016 that number increased to 300 million kg, increased nearly 70% in just seven years. Indonesian people’s habits to gather together for chatting and enjoying a cup of coffee has now  become Indonesian life style (Cita, 2015). This is in line with the growth of cafes in Indonesia, which is now amounting to more than 10.000 cafesand is predicted to continue to grow. In 2013-2017, the total revenue from cafe sector was estimated to increase from USD 3.4 billions to USD 4.16 billions. These facts prove that the number of coffee lovers in Indonesia is growing, since having coffee as breakfast or for afternoon break, either before or after activities, has become a routine for Indonesian people (Sudiyarto, Widayanti, & Kresna, 2012).

One of the factors that will affect the company's survival is pricing. Price is a measure to be able to know how much the value of a good and service. The price also determines the success or failure of goods or services will be sold in the market, because the price is the value of an item expressed in units of money. In addition, the price is used as a benchmark or starting point for other pricing or price is a suggestion liaison between buyers and sellers. This means that prices are determined by demand and supply will be a product or service that has been customized.

Consumers’ purchasing decision of a product or service can be affected by several factors. In this research there are 5 factors: product, employee service, culture, price and psychological. The purpose of this study is to determine whether these 5 factors are the factor considered by the customers in purchasing products in the selection food shop (Mie Setan). This research uses quantitative approach with 100 respondents as sample. They were obtained with incidental sampling technique. Data were obtained by using questionnaire instrument. Meanwhile, the technique of data analysis used confirmatory factor analysis. The result show that the most determinant Factor of consumers’ decision purchasing is the product.

metropolis, and village improvement to gain stability and fairness in development. Allocation of Vilthe large price range is the right of the village as district/metropolis governments have the proper to reap trendy Allocation funds (DAU) and unique Allocation price range (DAK). The expected effects of the Village Fund Allocation are the advent beta the village budget to finance village government packages, both village operations, and village community empowerment to improve village authorities services, improvement, governance, and network empowerment. Goal to determine the effectiveness of the Village Fund Allocation policy in Marga Sungsang Village, Banyuasin II District, Banyuasin Regency, South Sumatra visible from the context, input, manner, and product and evaluation of the extent of Village Fund Allocation in the control category technique: this is quantitative research with a cross-sectional method drawing near. Result: typical, this size has a big move-sectional scale, particularly: the overall context is 79.05 the general input is 76.10, the overall process is eighty one.45 and the overall product is seventy six.88. limitations: based on the researcher's direct theel in the research process, there are numerous barriers, along with the range of respondents is simplest 33 people, direction, twhichiswhichetheless not enough to describe the state of aff, airs and the item of studies which specializes in the effectiveness of the add program in terms of context, input, method, and product and level of control of Village Allocation within the class of Sungsang Marga Village, Bnayausin II District, Banyuasin Regency, South Sumatra. Contribution: For Sungsang Marga Village, Banyuasin II place, South Sumatra Banyuasin, to take advantage of extra village subsidies and increase similarly development of network development and empowerment. F, or the aTher this research to boom knowledge and expand peproperlyon andregardingal inregardinghe problem of coping with the allocation of village budget to solidarity improvement and empowerment. For the Alma mater, the outcomes of this lexpecteddexpectedato dd new references from the analysis of add management in improving network improvement and empowerment.

Based on the results of the data analysis conducted, it was found that the variable land area has a significant effect on the income of corn farmers because the wider the land owned will increase the income of farmers because the more land planted is also encouraged by other factors such as plant care. The variable cost of fertilizer has no significant effect on the income of corn farming because the use of fertilizer must be in accordance with the recommended dosage. If it exceeds it can cause plant death and continuous application of fertilizers can have a bad effect on soil conditions. Soil becomes quickly hardened, less able to store water. The cost of pesticides has no significant effect on the income of corn farming because the excessive use of pesticides is not friendly to the environment and the health of farmers, because nutrients in the soil are eroded in the long term and productivity decreases. Seed costs do not have a significant effect on corn farming income. That is, the more seeds used, the greater the production yields, but there is still a maximum limit for this use, if it is used beyond this limit it will reduce production yields. The variable amount of labor does not have a significant effect on the income of farmers because the more labor used will reduce income to provide wages, the labor used in this case is daily workers and only at harvest time. The output price variable does not have a significant effect on farmer income where the increase or a decrease in the total output price will result in an increase and decrease in corn income in the Waterfall Village, Pantai Cermin District.

  Abstrak. The purpose of this research is to find out the right method to achieve optimal profit at PT. Andhika's lamp. Meanwhile, the formulation of the problem in this study is how this research method uses a descriptive quantitative approach with the ex post facto research method, namely research on data collected after the event occurred. The research was conducted by examining purchase cards and use cards in 2021. The conclusion of this study is that within a one-year period it can be concluded that the ending inventory value generated using the FIFO method is Rp. 118,840,000, while the LIFO method produces an ending inventory value of Rp. 124,440,000, the LIFO method is the opposite of the FIFO method, which produces a high cost of use so that the resulting profit is low. Based on the conclusions of the research results using the FIFO method, when the acquisition price increases using the LIFO method will be able to produce a high cost of production, this is the impact of the average trend in determining the cost of using fertilizer and ending inventory and reducing the effect of excessive price changes. high or low so that future costs will be more stable.

One of the causes that encourage women (wives) to work in the public sector or to become breadwinners for their families is family poverty. The agricultural industry plays an important role in creating employment opportunities for women. Likewise, the agricultural sector is the main source of income for most women in Bekalar Village; women farmers in Bekalar Village are involved in agriculture from planting to harvesting; This cannot be separated from the role of women. Because women's involvement in agriculture increases family income, this study will examine how the contribution of female farmers to family economic income in Bekalar Village. This research is a descriptive research that tries to describe the objects and phenomena studied, namely how the contribution of women farmers to the economic income of families in Bekalar Village, Kandis District, Siak Regency. Based on the findings of this study, women farmers in Bekalar Village have a contribution to the family's economic income in terms of women farmers being able to meet the needs of the family. Women farmers working in the agricultural industry face a number of challenges, including unpredictable market prices for agricultural products and prejudice against women, who have dual responsibilities in the household.