Determinant Factor of Consumers’ Decision Relating to The Purchase of Selection Food Shop

Bernadeta Wahyu Astri Pratita
Manajemen Kreatif Jurnal (MAKREJU) 📅 2023 Vol 1, No 1 🔗 DOI: 10.55606/makreju.v1i1.990
Abstract
Consumers’ purchasing decision of a product or service can be affected by several factors. In this research there are 5 factors: product, employee service, culture, price and psychological. The purpose of this study is to determine whether these 5 factors are the factor considered by the customers in purchasing products in the selection food shop (Mie Setan). This research uses quantitative approach with 100 respondents as sample. They were obtained with incidental sampling technique. Data were obtained by using questionnaire instrument. Meanwhile, the technique of data analysis used confirmatory factor analysis. The result show that the most determinant Factor of consumers’ decision purchasing is the product.
Keywords
Consumer’ Decision Confirmatory Factor Analysis Culinary
How to Cite

Bernadeta Wahyu Astri Pratita (2023). Determinant Factor of Consumers’ Decision Relating to The Purchase of Selection Food Shop. Manajemen Kreatif Jurnal (MAKREJU), 1(1). https://doi.org/10.55606/makreju.v1i1.990

Bernadeta Wahyu Astri Pratita, "Determinant Factor of Consumers’ Decision Relating to The Purchase of Selection Food Shop," Manajemen Kreatif Jurnal (MAKREJU), vol. 1, no. 1, 2023.

Bernadeta Wahyu Astri Pratita. "Determinant Factor of Consumers’ Decision Relating to The Purchase of Selection Food Shop." Manajemen Kreatif Jurnal (MAKREJU), vol. 1, no. 1, 2023.

Bernadeta Wahyu Astri Pratita. "Determinant Factor of Consumers’ Decision Relating to The Purchase of Selection Food Shop." Manajemen Kreatif Jurnal (MAKREJU) 1, no. 1 (2023).

Bernadeta Wahyu Astri Pratita (2023) 'Determinant Factor of Consumers’ Decision Relating to The Purchase of Selection Food Shop', Manajemen Kreatif Jurnal (MAKREJU), 1(1). doi: 10.55606/makreju.v1i1.990.

Bernadeta Wahyu Astri Pratita. Determinant Factor of Consumers’ Decision Relating to The Purchase of Selection Food Shop. Manajemen Kreatif Jurnal (MAKREJU). 2023;1(1).

Artikel Terkait

Studi Implementasi Manajemen Risiko di PT. Lippo General Insurance Tbk. Selama Periode 2022-2024

Iswardhani, Indri

Pengaruh Insentif dan Lingkungan Kerja terhadap Kinerja Karyawan PT Pentasari Pranakarya Semarang

Veni Feriyanti; Riyono Riyono; Hesti Ristanto

Pengaruh Motivasi Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan dengan Kepuasan Kerja Sebagai Variabel Intervening pada Dinas Kependudukan dan Pencatatan Sipil Sumatera Barat

Ratu Humayroh Aldora; Ramdani Bayu Putra ; Dodi Suryadi ; Hasmaynelis Fitri

Pengaruh Harga, Kualitas Produk, dan Promosi Terhadap Keputusan Pembelian Konsumen Pada PT Anugrah Packaging Indo Kemasan

Princess Taza Tesalonica; Iswati Iswati ; Anis Fitriyasari

Pengaruh Disiplin Kerja, Motivasi Kerja, Komunikasi Kerja terhadap Kinerja Karyawan di PT Alpha Teknologi Indonesia

Andriani Andriani; Kardinah Indrianna Meutia; Nita Komala Dewi

Pengaruh Beban Kerja, Stres Kerja, dan Lingkungan Kerja terhadap Tingkat Turnover Intention pada PT. Sepulsa Teknologi Indonesia

Dhea Wulandari; Kardinah Indrianna Meutia ; Nita Komala Dewi

Tren Sitasi Jurnal