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Aisyah Ika Shauman Ninta; Muhammad Sofian Hadi

Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The era of digitalization is growing rapidly, including in the field of education. Educators and students need technology or platforms that support distance learning activities and still have good interaction, so that classes remain not bored or fun and productive. One platform that can answer these challenges is the Canva application. Canva has one of the special services or programs designed for education, namely Canva for Education. This service is designed for educators and students to continue to get a creative, innovative, collaborative and fun learning experience in line with the independent curriculum.The method used in this study is a development research method with a descriptive quantitative approach. This study aims to describe the use of the Canva for Education application by educators as a creative, innovative and collaborative learning medium for students in the current era    

Wimber Jerry Panjaitan; Feri Lupiana

JURNAL RISET MANAJEMEN DAN EKONOMI 2023 Institut Teknologi dan Bisnis (ITB) Semarang

In this era of digitalization, business actors trying to adapt and be creative with a digital approach is a necessity. The ability of organizations to continue to survive is determined by their ability to adapt to technological advances in industry 4.0. In previous studies, many have investigated the opportunities presented by the role of digital transformation, but there are still obstacles and challenges faced in implementing this digital transformation. The culinary industry, which focuses on customer service and convenience in the process of implementing digital transformation in its business, also faces challenges in its journey. This study aims to discuss and identify obstacles and challenges faced by culinary industry players in the form of restaurants that are transitioning to implementing digital transformation in their services. Qualitative research methods were used in this study by conducting semi-structured interviews with owners, managers and employees in the culinary industry in several cities in Indonesia. Data collection based on empirical reviews and theoretical theories: lack of knowledge, lack of resources and cultural change. Empirical findings in the study show that most restaurants that are implementing digital transformation face challenges in terms of lack of resources, cultural change and lack of knowledge. The implications of this research can provide an overview for practitioners regarding the obstacles and challenges that restaurants will face in the process of implementing digital transformation in their business. This research can also be used as literature to fill the gaps that exist in the obstacles and challenges of digital transformation, especially in business.

Siti Ning Farida; Rohma Kusuma Zulianti

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Digitalization has changed the way businesses operate in various sectors, including in marketing. MSMEs (Micro, Small and Medium Enterprises) often face challenges in adopting digital technology, especially in terms of marketing. Therefore, this study aims to investigate digital marketing assistance approaches that can help Fahmi Jaya Kue's UMKM in utilizing digital technology to improve their product marketing. This research method involves a qualitative approach by conducting in-depth interviews with the owner of UMKM Fahmi Jaya Kue and direct observation of the ongoing marketing process. The results of the study show that UMKM Fahmi Jaya Kue faces several challenges in implementing digital marketing, including limited knowledge of digital technology, limited human resources, and lack of access to effective digital platforms. To overcome this challenge, a holistic marketing digitalization assistance approach is proposed. This marketing digitalization assistance is expected to provide benefits to Fahmi Jaya Kue's MSMEs in increasing their marketing effectiveness, increasing customer reach, and increasing competitiveness in the digital era. This research can also provide insight for other MSMEs who wish to adopt digital marketing in their businesses.

Devi Khoiriyah; Jojok Dwiridotjahjono

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Catering "Miss Tote" is one of the MSMEs located in Kepanjen Kidul Village, Kepanjen Kidul District, Blitar City. In today's modern era, the catering business is faced with problems related to technology and digitalization. The implementation of community service aims to optimize product marketing through the use of the Canva application as a branding medium and mentoring the use of Instagram social media to expand customer reach and introduce products to potential customers. The method used is a case study with a qualitative approach, the data obtained from interviews with the owner of the MSMEs Catering "Miss Tote" and observations of marketing that has been done and documentation during the implementation process. The results of the study show that the "Miss Tote" MSMEs has marketing potential that has not been optimized, therefore students contribute to making logos, banners, catalogs and brochures as media branding of the "Miss Tote" MSMEs. Implementing a marketing strategy using Canva can have a positive impact such as building a strong brand image so that it can increase customer trust and become the hallmark of a business.

Nadhifatul Azizah Putri Bachtiar; Kustini Kustini; Ruthyanti Manihuruk; Sukma Alexander Putri

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Micro, Small and Medium Enterprises (MSMEs) which are active in the world of handicrafts in the Sentul Village area are one of the community service partners. Through changes in the 4.0 revolution which is accompanied by changes in digitalization through the development of technology and information. Adaptation of changes to MSMEs is also needed in the modernization of digitalization by implementing various innovations. The existence of innovation from various technologies and information is what helps MSMEs to keep moving in increasing consumers, namely with digital marketing. The method used in community service activities in the Sentul sub-district is a qualitative approach as well as the socialization and implementation of MSMEs assistance. The results of this activity are services in creating business accounts on digital media such as Instagram, Tiktok, shopee accounts, with optimal management of digital media, as well as making product photos.

M. Wesla Dhifayana Sukirman; Ririt Iriani Sri S; Mohammad Wahed

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) 2023 Universitas Muhammadiyah Manado

“UMKM” are one of the indicators that influence domestic economic growth. The increase in “UMKM” has a very positive impact on the domestic or national economy. In the process of increasing “UMKM”, it can be done in various ways, one of which is by providing empowerment and outreach. However, in carrying out these activities it is also required to see and study current economic aspects such as digitalization. Therefore this empowerment and socialization carries the theme of digitalization. The method used in this journal is an initial survey, data collection, analysis, and evaluation of results. From these results it can be seen that “UMKM” get input about the digitization of the economy including product marketing, business logos, product photos, social media platforms and banners.

Rahma Febriana; Riko Setya Wijaya; M. Taufiq

jurnal ABDIMAS Indonesia 2023 STIKes Ibnu Sina Ajibarang

MSMEs play an important role in the Indonesian economy. Therefore, the development and progress of MSMEs is very important. One of the efforts to increase the development of MSMEs is through promotional strategies by creating attractive and innovative marketing content. In addition, MSME players must also be able to utilize social media as an effective and efficient promotion and sales media. Both of these are good strategies, especially in the current digitalization era. However, after conducting a field survey, it was found that MSME players in the Keputih village area did not understand how to create content and utilize social media properly. Therefore, the group 74 KKN-T MBKM UPN "Veteran" East Java conducted training with the theme "Content Development and Social Media Management" as a solution to this problem. This research was conducted using survey and interview methods with a qualitative approach. This training was held on May 20, 2023 at the Keputih Harmony Tourism Market with the target of MSME players in the Keputih Harmony Tourism Market (PWHK) and MSMEs in the Keputih area but outside PWHK. This training produces output in the form of material and hones soft skills skills regarding the creation of interesting and innovative marketing content and how to manage social media to increase sales of MSME products in the Keputih Village area.

Muhammad Alfan Fitroni; Acep Samsudin

Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 2023 FKIP, Universitas Palangka Raya

PT. Narasumber Teknologi Indonesia is a company that focuses on cooperative computerized accounting training, technical guidance for the implementation of technology for small and medium-sized enterprises (SMEs), national cooperative software training, sharia supervisory board for cooperatives, computerized management training for cooperatives and SMEs, as well as the digitalization of Micro, Small, and Medium Enterprises (MSMEs). Additionally, PT. Narasumber Teknologi Indonesia serves as a platform for the younger generation to develop their potential as agents of business digitization through the final project of the program activities. This involves providing training and mentoring to local MSMEs as an effort to digitize their businesses and help solve the problems that hinder or constrain the development of local MSMEs. This research provides insights for local business practitioners to implement digitization in their businesses in order to achieve sustainable growth and success for MSMEs in the ever-evolving digital era. The implementation of training and mentoring for local MSMEs is expected to help them Go Digital, improving efficiency and productivity, enhancing product quality and services, and increasing market access for local MSMEs.

Milyan Milyan; Sitti Rahmatyah; Tahmid Ansar; Iin Anggraeni; Hikmah Hidayat +1 more

Jurnal Pelayanan Hubungan Masyarakat 2023 International Forum of Researchers and Lecturers

This community service activity was carried out in Walay Village, Abuki District, Konawe Regency. The purpose of this service activity is to foster a new enthusiasm for entrepreneurship for business actors through digitalization to increase MSMEs. The delivery of the service material that we carry out is divided into three stages, namely preparation, counseling/training and discussion. In the preparation stage we collect data from MSME partners to study the situation and conditions of the partners. The results of the evaluation, MSME business participants in Walay Village were grouped based on the use of digital marketing in doing business, namely: As many as 61.90% or 13 participants in MSME digitization activities, did not really understand the use of digital technology in doing business. and there were 38.10% or 8 participants in the MSME digitization activities who had used marketing methods by accepting orders via digital, in this case social media, where social media is Facebook and WhatsApp

Dewi Cahya Pertiwi; Adam Ferdiansyah; Wahyu Hujatul Ilmi

Public Service And Governance Journal 2023 Universitas 17 Agustus 1945 Semarang

As science and technology develop, many things change with the times, everything without the distance of time and space can be accessed anywhere and anytime. Not only with social media in the development of food and logistics technology to reach the stage of a new era that is simpler quickly and precisely by utilizing digitalization to make it easier for someone to transact and create suppy logistics that is useful and on target, namely by using the website method, With this website, safe purchase transactions are fast and appropriate to create a stable food supply. We know that Indonesia still relies on importing rice from outside countries for the food needs of its people, without us knowing that the improvement of the digital system can be able to encouraging food suppliers in Indonesia, with the existence of this website, it is expected to be a bright hope in logistics supply in Indonesia.

Dhifan Hariz Kinansyah; Wahyu Eko Pujianto

Journal of Management and Social Sciences (JIMAS) 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Digitizing Islamic boarding schools in Era Society 5.0 is an opportunity as well as a challenge for all Islamic boarding schools in Indonesia, apart from branding for their Islamic boarding schools, digitizing Islamic boarding schools also aims to inform the public that education is important. One of them is education at Islamic boarding schools as one of the printers of superior generations, especially in the fields of religion, self-reliance, manners, and social life. This study aims to describe the importance of digitizing education at the Al-Amin Sidoardjo Islamic Boarding School in the Era of Society 5.0. This research was conducted through a qualitative approach using descriptive analytic methods and included in field research. In Era Society 5.0, digital-based Islamic boarding school education is urgently needed, especially at the Al-Amin Sidoardjo Islamic Boarding School, which is still in the process of digital literacy. As for some of the efforts that have been made by the Al-Amin Sidoardjo Islamic Boarding School in digitizing, among others, by not conducting digital literacy training for students through graphic design courses so that students have IT competencies needed by the world of work and society, providing a computer laboratory with internet access for finding sources and references. religious and general knowledge that is difficult to access directly, and the use of websites and social media as a means of branding, dissemination of pesantren information dissemination, as well as pesantren administrative needs. Meanwhile, the challenges faced by the Al-Amin Sidoardjo Islamic boarding school are more in the unavailability of a special team of operators who are technically in charge both in terms of planning, organizing, implementing, and evaluating related to the pesantren's website and social media. In addition, the maintenance of digital systems and devices that are used for digitalization is not yet optimal.  

Iflaha, Nurul

Digitalization in human resource management in the education sector is a strategic step to increase the effectiveness and efficiency of teacher performance. This study aims to determine the HR management strategy by integrating digital to improve the performance of the HR in it, namely teacher. This research was conducted through a literature study by reviewing various relevant sources, such as articles, books, research reports and other references related to HR management in education, teacher performance and digitalization in education. A qualitative approach is used to examine and understand varius strategies that have been proposed by previous researchers. The results of study indicate that the digitalization strategy in HR management can be carried out by carrying out careful planning for the implementation of digitalization into HR management, implementing a digital HR management information system and training educators so that they have sufficient skills and understanding in utilizing digital technology. This research contributes to broadening the understanding of human resource management strategies to improve teacher performance amidst the development of digitalization in educational institutions. These findings can be used as a reference by policy makers and education practitioners in developing strategies to improve the quality ef education in the digital era.

Fadilla Ryandini; Zawawi Zawawi

jurnal ABDIMAS Indonesia 2023 STIKes Ibnu Sina Ajibarang

Abstract: The rapid development of technology and digitalization currently has an impact on all aspects of life. Current technological developments affect world marketing which is shifting into the digitalization era. This creates a new and easy way for businesses to learn about consumer behavior, brands and services that match the wants and needs of today's customers. The aim of this program is to help MSMEs in the Kedung Baruk Village to maximize social media as a marketing tool. For this program the author uses a special assistance method in implementing the planned program. This assistance program specifically selects MSMEs in the Kedung Baruk Village.

Ummu Najwa; Rohayatul Akyani; Armaelis Arfani; Elsa Tiara; Gunawan Aji

Journal of Management and Social Sciences 2023 CV. Aksara Global Akademia

Increasingly sophisticated technological developments have an impact on the world of work, such as the world of Sharia accounting. This study aims to analyze the opportunities and challenges of Islamic accountants in the digital era and the strategies carried out by state Islamic religious universities so that they can produce a generation of Islamic accountants who are able to keep up with this digitalization flow. The research method used is a qualitative approach and data sources were obtained through a literature review. The results of this study state that the influence of digital technology in the world of Sharia accounting will create opportunities and challenges that Sharia accountants must be prepared to face. Starting from the opportunity for a new work system for the Islamic accounting profession itself to the challenges that later Islamic accountants must be ready to compete with sophisticated technology. It is a big record for every agency that gave birth to a generation of Sharia accountants in the current era of digitalization. They are required to be able to produce a generation of accountants with quality, integrity, and capacity in their field. Therefore, several strategies that can be used include preparing quality human resources by preparing a platform for human resource development, increasing leadership and teamwork skills, and the need for new literacy to prepare more competitive Sharia accounting graduates.

I Nyoman Tri Sutaguna; Muhammad Yusuf AR; Mashudi Hariyanto; Geofakta Razali; Arief Yanto Rukmana

Journal of Management and Social Sciences (JIMAS) 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Universities are using social media more creatively in their marketing as a result of digitalization. However, there are few theoretical models that explain the success of social media marketing (SMM) in educational institutions, particularly Instagram. This study seeks to address a theoretical need by concentrating on four variables: QMS, brand awareness, product image, and brand attitude. A poll of 141 Gen Y and 17-27-year-olds was used to acquire quantitative data. The data was then examined using the SmartPLS Statistics tool and Structural Equation Modeling (SEM). Three key findings emerge from the data analysis. First, QMS has a significant and positive influence on brand attitude, brand awareness and brand image.

Rahma, Nur; Lutfiah

Journal of Social And Education Research 2023 PT. LARPA JAYA PUBLISHER

This study aims to analyze the effectiveness of hospital administrative systems in improving the quality of healthcare services. Effective administration plays a crucial role in accelerating service delivery, reducing administrative errors, and optimizing hospital resource management. This research employs a literature review method based on ten national and international scientific articles discussing the implementation of the Hospital Management Information System , administrative digitalization, and the relationship between administrative effectiveness and patient satisfaction. The findings indicate that integrated and technology-based administrative systems, such as Hospital Management Information System, significantly improve operational efficiency, data accuracy, and patient satisfaction. However, the success of implementation largely depends on human resource competence, training, and managerial support. Technical issues, user resistance, and limited infrastructure remain major challenges. Therefore, strengthening human resource capacity and conducting continuous evaluations of administrative systems are essential to ensure that hospitals can deliver optimal, efficient, and sustainable healthcare services.   Keywords: hospital administrative system, SIMRS, efficiency, patient satisfaction, healthcare quality

Devira Larasati; Ari Rohmana; Reza Mutiara; Maria Yovita R. Pandin

Journal of Management and Social Sciences (JIMAS) 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Research using this qualitative method has the aim of knowing the application of digitization of accounting in MSME bookkeeping in the Nginden Jangkungan Village, Surabaya, and increasing understanding of the importance of digitalization in MSMEs. The population used in this study were MSMEs in the Nginden Jangkungan Village, Surabaya, and the samples were taken using a random sampling technique. The results of this study indicate that there are still several MSMEs that have not implemented a digital accounting system due to the lack of information they obtain to implement the system. However, several MSMEs have successfully implemented this digital accounting system. The existence of application of digital accounting can improve the performance of MSMEs in the Nginden Jangkungan Village area, Surabaya. The use of this digital accounting system can simplify the process of recording and reporting finances, avoiding the risk of data loss.

Febrian Febrian; Sumriyah Sumriyah

Deposisi: Jurnal Publikasi Ilmu Hukum 2023 International Forum of Researchers and Lecturers

The development of the era of economic and financial digitalization is developing so rapidly, that the purpose of this writing is to find out how the relationship between the time value of the rupiah influences over time. In addition, of course, the development of the era of economic and financial digitalization has had an impact on Indonesia's progress. Often companies have confusion in investing in securities, in this article the author wants to further discuss the role of the money supply and the time value of money in investing in securities. Of course, in making an investment decision, a company must carry out financial analysis related to stocks, bonds and capital markets. The method used is qualitative by collecting, analyzing and processing data from accurate and reliable sources such as books, journals and government websites. The results of this study indicate that by analyzing the money supply and the time value of money, it will influence companies in making investment decisions on securities using fundamental analysis.

Iqbal Anaqi; Dzikri Kurniawan; Tiara Putri Marcela; Devi Claudia Vanessa Jorger; Prima Nasrul Aziz +2 more

jurnal ABDIMAS Indonesia 2023 STIKes Ibnu Sina Ajibarang

Micro, Small Enterprises, dUMKM) play an important role in the community's economy, especially in creating jobs and driving economic growth. However, MSMEs often face challenges in dealing with increasingly fierce competition and changes in market trends. In the digital era that continues to develop, the development of digitalization of MSME businesses has become an urgent need to increase their competitiveness. The development of digitalization of MSME businesses opens up great opportunities for business growth and development. By using digital technology and online platforms, MSMEs can expand their market reach and reach potential consumers in various regions. Through digital marketing, MSMEs can promote their products or services more efficiently than traditional methods. In addition, by leveraging digital data and analytics, MSMEs can better understand consumer behavior and optimize their marketing strategies. However, the development of digitalization of MSME businesses also faces several challenges. One of them is limited access and understanding of digital technology. Many SMEs do not have sufficient knowledge or resources to utilize technology effectively. In addition, data security and privacy are important concerns for MSMEs in adopting digitization. MSMEs also have to face increasing competition from large companies that have greater resources to invest in digital technology.

Mustabsyiroh Kumala; Aufa Izzuddin Baihaqi

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) 2023 Universitas Muhammadiyah Manado

The development of information technology is so fast, fast, and accurate. Currently, information technology has become the main facility of activity that makes a significant contribution to all sectors of life, which indirectly contributes to business growth. MSME (Micro, Small and Medium Enterprises) in Indonesia is one of the business sectors that is mostly run by business actors. However, one of the challenges for MSMEs is to face digital competition in the business sector so that they can survive in the midst of competition. This study aims to provide information regarding MSME development strategies in utilizing the digital economy. The method used in this activity is to use a quality approach through outreach, implementation and mentoring. The result of this activity is to help digitize the marketing of MSME Es Coklatone Mamira products. So that this activity can help these MSMEs in expanding market share.