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This study aims to determine the effect of product variation on customer satisfaction in Toko Ramai Semarang, the effect of product quality on customer satisfaction in Toko Ramai Semarang, the effect of service quality on customer satisfaction in Toko Ramai Semarang, the influence of product variation, product quality, and service quality simultaneously affect satisfaction consumers of Toko Ramai Semarang. The type of research used is inferential. The population in this study are consumers who shop at TokoRamai Semarang. The sampling technique used the accidental sampling method with a total sample of 100 people. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression.

The purpose of this research is to find out the influence of product quality, price perception, and brand image on the purchasing decision of Reebok brand sports shoes in the After.disc shoes store. The population in this study are all consumers who come to After.disc shoes store. While the sample was chosen using the non-probability sampling method of 96 respondents. Data analysis methods used in this study include data instrument testing, model feasibility tests, t tests, and multiple linear regression analysis. The results of testing hypothesis 1 (H1) produce that product quality has a significant positive effect on purchasing decisions so that it can be interpreted the higher the quality of Reebok shoes sold by After.disc shoes store, the higher the tendency of consumers to make a decision to buy. Hypothesis 2 (H2) results show that price perception has a significant positive effect on purchasing decisions so that it can be interpreted as the more affordable Reebok shoes prices After.disc shoes store, the higher the tendency of consumers to make decisions to buy.

Surakarta is one of the cities in Central Java which is known as the city of batik and a tourist destination area which is supported by tourist attractions in the form of various historical sites that have integrated with the culture of the local community. The arrival of tourists to various tourist destinations in Surakarta in addition to enjoying existing tourist objects is also to get souvenirs that have local uniqueness. Apart from hunting batik for souvenirs, many also hunt for distinctive T-shirts, especially for young tourists, because they are inspired like traveling to Bali and Jogja. To provide a new alternative in the form of t-shirts with designs that have local uniqueness, it is planned to partner with CV. Asta Saka Semesta which produces t-shirts, convection, and merchandising. Service methods in the form of training and assistance in making innovative designs for tourist souvenirs; lectures to increase knowledge about survival strategies in business; expansion of marketing through participation in exhibitions; documentation of product samples and procurement of shelves for product documentation that has been produced. The results are 5 innovative designs, namely the design of a tourist attraction patterned t-shirt combined with classic batik motifs, as well as the production process for tourist souvenirs, 2 t-shirt designers have increased their knowledge and skills in making designs to meet the needs of tourists.

Abstract Joyoraharjan village is a densely populated village. This densely populated village has a creative village empowerment program that supports the Surakarta City tourism awareness program. However, the existing potential needs to be supported by efforts to support the products contained in the village to become selling power and able to boost the residents' economy. The packaging for the products in Joyoraharjan Village has not been able to attract tourists to buy their products. So that the packaging training is held. Training on product packaging in Joyoraharjan Village as a tourism village has been started and in its manufacture through several activities both making logos and making packaging. The final result of the packaging training using printing techniques is in the form of several packaging models that are environmentally friendly and sustainable. Product packaging is made with environmentally friendly and easy-to-obtain manufacturing materials so that they are able to independently package their superior products. Abstrak Kampung Joyoraharjan merupakan kampung padat penduduk. Kampung dengan kondisi lingkungan padat penduduk ini memiliki program pemberdayaan kampung kreatif yang mendukung program sadar wisata Kota Surakarta. Namun, dari potensi yang ada perlu didukung dengan adanya upaya dalam mendukung produk-produk yang terdapat di kampung tersebut menjadi berdaya jual dan mampu mendongkrak perekonomian warga. Packaging pada produk yang terdapat di Kampung Joyoraharjan belum dapat menarik minat wisatawan dalam membeli produknya. Sehingga diadakannya pelatiahan packaging. Pelatihan packaging produk di Kampung Joyoraharjan sebagai kampung wisata mulai dilakukan dan dalam pembuatannya melalui berberapa kegiatan baik membuat logo dan membuat packaging. Hasil akhir dari pelatihan pembuatan packaging dengan teknik cetak ini berupa beberapa model packaging ramah lingkungan dan suistanable. Packaging produk dibuat dengan bahan pembuatan yang ramah lingkungan dan mudah didapatkan sehingga mampu untuk membuat packaging produk-produk unggulan mereka secara mandiri.

The JKS 18 Association is one of the food-producing centers in Surakarta. This association needs to get institutional and product strengthening to increase competitiveness in the global era. The methods used are lectures and mentoring. Hasil Mitra has a registered legal entity at the Ministry of Public Affairs and Human Rights and has the legality of being a PIRT. Keywords: Perkumpulan IKM, JKS 18, Sentra Surakarta

The Community Partnership Program (PKM) on creative art innovation "LUBA" was carried out in collaboration with UKM Rukun Makmur located in Klaten Central Java. There are centers of batik as well as lurik in the area but they arey have not been optimized. Therefore, this PKM activity focuses on new product innovation by combining lurik and batik crafts into innovative handicrafts called lurik batik (LUBA) which at the same time can act as a unique and iconic Klaten souvenir to support regional tourism development.There are several problems faced by UKM Rukun Makmur as partner. Based on these problems, this program aims to find solutions to all these problems by using several methods including counseling, discussing, training, and mentoring. The results of this PKM activities show that UKM Rukun Makmur has been able to increase their creativity to create designs, motifs, and varied color of lurik batik (LUBA) handicraft products.

Bureaucracy has a heavy duty to implement the government’s vision and mission. Therefore, reliable, integrated, honest, capable, and high-motivation personnel are required. Bureaucratic reform should be implemented using master plan of human resource with massive bureaucratic simplification, because the existing bureaucratic is too long. The position of ASN (State Civil Apparatuses) will be based on functional position only, requiring more skill and competency. In bureaucratic reform, ASN faces a problem, that is, government’s plan to remove structural post of echelons III and IV. The government wants to break the too long procedure in bureaucracy and expect to accelerate decision making and to accelerate public service when bureaucratic reduction is implemented. There are some solutions to the problem discussed, among others: a. amending ASN Law, particularly related to ASN position and ASN management; b. reorganizing the institutional structure (central and regional) in order to adapt to the bureaucratic function needed; c. reinforcing the integrated carrier building for ASN personnel emphasizing more on functional position; d. the establishment of work relation pattern and inter-function coordination that can project the quick and simple bureaucratic working system; changing ASN personnel’s mindset into work professionalism-orientation based on merit system. Internal expectation in the discussion resulting from this socialization includes: a) Regency Government gives inadequate socialization to ASNs, so that they have not understood completely the echelon removal policy; b) the echelon officials approaching pension age can accept the echelon removal policy; c) the young and productive echelon officials prefer structural position because they get more facilities and wellbeing than they do in functional position; d) potential staffs often attend education and training, have visionary perspective, and prefer functional position because they can get position promotion more quickly impacting on the increasing income; e) the staffs without structural position prefer functional position because their pension age can be up to 60 years. Recommendation and expectation to be obtained from this socialization is that all ASNs in DLH Blora will acquire complete information on echelon removal plan and keep their working spirit

This activity is carried out at SMEs made from sheepskin which produce calligraphy ornaments with a market share of 95% in the Middle East. The location of the activity was carried out in Sukoharjo Regency, Central Java. The purpose of this activity is to improve the quality of the products produced and improve the quality of their management. The results of the activities carried out to improve quality are by improving the storage method, the process of managing raw leather and the drying process, while for the management process, the resulting activities are improving managerial and simple bookkeeping for UKM Partners.

Wedang cemue is a traditional drink originating from the Ngawi area, East Java. The existence of wedang cemue is getting eliminated due to the presence of instant drink that we ready to serve and more practical. To preserve the existence of wedang cemue, an innovation is needed that can promote its existence, which is made cemue into to instant. The purpose of this study was to determine the preference of instant cemue, as well as to determine of antioxidant activity. The product preference test (taste, color and aroma) used hedonic scale. The preference test involved 25 panelist. A part from the hedonic test, antioxidant activity test were also carried out using the DPPH test. This study used a Completely Randomized Design with 1 factor that is the variation of formulations (4 formulations). Each formulation was repeated 3 times. The data obtained werw analyzed using ANOVA and further testing with DMRT. The results of cemue instant showed that the formulation I obtained higher acceptability on color (3,84), aroma (3,68) and taste (3,88). The antioxidant activity of formulation I showed the highest result (71,507).

Tilapia fish fillet have a high protein contain (18,70g/100g) however it can be easily decay. The aim of this study was to know the characteristic of lemongrass oil, characterisric of edible film with the addition of lemongrass oil and quality of tilapia fish fillet coated with edible film-natrium alginate enriched lemongrass oil on cold storage. Edible coating based on alginat added with lemongrass oil and applied on fishery products, tilapia fish fillet. The studies used Complete Random Design 2 factor, lemongrass oil concentration and storage time. Analyzed used one way ANOVA and continued with Duncan’s Multiple Range Test (a:0.05) and paired t-test (a:0.05). The analysis showed that yield of lemongrass oil was 0.27%; specific gravity was 0.85476 g/ml; viscosity was 0.021 N.m/s2 and have 17 active compound. Inhibitory zone of lemongrass oil between 6.417 mm – 20.333 mm. Thickness of edible film added with lemongrass oil between 0.063mm-0.104mm; tensile strength value 1.974 MPa-2.563 MPa and WVTR 4.454 g/jam.m2-5.165 g/h.m2. The result of application edible coating enriched with lemongrass oil on fillet showed the TBA and TPC value were significantly increased during however it didn’t affect significantly to the TVB and pH value. Edible coating enriched lemongrass oil 1.5% able to maintain microbiological quality until day 3 and oxidative quality until day 12

KOSPIN SEKARTAMA is a company engaged in savings and loan services located at Central Main Street No. 141 Weleri Central Java. has several superior products including Multipurpose Loans, and PRIMA Loans (Special Offerings of SEKARTAMA), and also has savings products namely SIMAPAN (Future Savings), and SIMADEB (Future Savings) and has a new product, Haji Portion Financing. The new product is still constrained in the delivery of information because it still uses conventional media which in the present era is deemed ineffective and has less coverage. The problems studied in this design are how to design new media that is more effective and extends its reach. Therefore, the purpose of this design is to produce a financing advertisement for the Haji portion as a promotional medium for KOSPIN SEKARTAMA with the Direct Marketing method and is more focused on online marketing indicators for the application of these advertising products. The design of advertising as a promotional media is expected to be an effective means of promotion and can facilitate communication with the target, namely people who wish to do Haji but have limitations in directly registering for Haji.   Keywords: KOSPIN SEKARTAMA, Haji Portion Financing, Advertising, Direct Marketing

Arzara company is a company engaged in the garment sector, the development of the company affects the level of production of goods, so that in order to balance the production needs, it must increase the number of employee needs. The problem that often occurs in Arzara's company is the lack of professionalism of the company's employees, resulting in unilateral termination of employment. Termination of employment of employees of course will also affect the amount of production of goods. The SAW method or often called Simple Additive Weighting is an algorithmic method used for decision making, using certain criteria as the weight of the assessment in decision support. In making employee admission decisions using the SAW method using several criteria, which include expertise (skills), work experience, age, gender, education, health, talent, character, temperament, character, general knowledge tests, psychological tests. By using the PHP programming language, it can be used to assist the company to perform valid recruitment of employees . Applications that have been made can be used as a tool for decision makers while remaining based on a decision support system that is more effective in selecting employee admissions using the SAW ( Simple Additive Weighting ) method . 

PT. Nada Surya Tunggal is a company engaged in the textile sector, which is located at JL. Raya Candirejo, Pringapus, Kab. Semarang 50552, Central Java. The problems that occurred at PT. Nada Surya Tunggal is the lack of knowledge of local and foreign people about the types of products produced by the company due to the lack of maximum promotional media used so that the marketing department is required to have many relationships so that the marketing process is slower. People find it difficult to know about several things such as the shape or visual of the product, product design, and the materials or materials used for production. This causes confusion in the community about product specifications which results in a lack of public interest in buying.This research is a type of development research that uses the Research and Development (R&D) method. Meanwhile, for making your own website design using the programming languages HTML, CSS, and Javascript. With the new website design owned by PT. Nada Surya Tunggal can expand its marketing reach without incurring higher costs, the promotion process is faster, the public is more interested and comfortable to access, as well as the products owned by PT. Nada Surya Tunggal is becoming better known by the wider community.

This activity is a community service activity for the people of Purbosari village, Ngadirejo sub-district, Temanggung Regency. as part of the activities of the Central Java Province Bappeda for the 2017 fiscal year. The problem that is being handled is the problem of the loss of livelihoods of the tobacco farming community due to restrictions on tobacco farming and tobacco products. This activity is also an implementation  of  the   Regulation   of  the  Minister  of   Finance of the Republic of Indonesia Number: 28 / PMK.07 / 2016 concerning the Use, Monitoring and Evaluation of Tobacco Excise Production Sharing Funds. The model used is a community-based tourism development model as a form of the tourism sector's creative economy that provides optimal benefits to the community. The service process is carried out by means of efforts to empower the people's economy in the tourism sector with a community-based tourism (CBT) approach or community-based tourism by involving local communities in activities, which include the introduction of tourism potential and training on the utilization of local non-tobacco agricultural potentials to be processed into culinary products and by by tours. The local community is motivated to become the main actor in the management of tourism activities that arise from the utilization of the local potential that exists in the service location. The result of this activity is the achievement of community understanding of tourism as an alternative to activities other than tobacco farming, understanding of local tourism potential, development of tourism activities and tourism support activities in the location.

The food consumption diversification program for the people of Kwadungan Village is the basis for community-based tourism economic empowerment activities that process cassava plants into various selling-worthy snacks to tourists. The problem faced is the lack of knowledge on how to make cassava based snacks. The community service model is to directly involve groups of women tobacco farmers in utilizing the potential of local agricultural plants to become a typical culinary product of Kwadungan Village. The results of the activity were various snack products from the training of cassava processing such as cassava sticks, cassava croquettes, cassava klapertaart and cassava pastels made by women from tobacco farming groups.

Community service with counseling steps carried out by the Extension Team of the Department of History Education, Faculty of Teacher Training and Education, Ivet University in Purwoyoso Village, Ngaliyan District, Semarang City, has succeeded in increasing public awareness of the importance of a healthy environment and making absorption through Biopori. Human life, cannot be separated from the environment around the house where you live. Both the natural environment and the social environment. We breathe requires air from the environment. Eating, drinking, keeping healthy, everything involves the environment. From the environment, humans can take advantage of parts of the environment such as animals, plants, water, air, sunlight, salt, wood, mining products and so on for their daily needs. But it is not only humans who live like that. Other living things such as animals and microbial animals and plants can also live because of their environment. A healthy environment in the form of shady plants and trees can be a source of oxygen and become a shelter for residents. Apart from being a shelter for residents, it is also a place for residents to chat and play with children. The role of Biopores is also important, as water infiltration when it rains so that it can provide water for the plants around it, so that the plants around it become fertile.

Kartikajaya Village is part of the Wonosari village area, before it became its own village known as Bleder. At that time it was still in the form of forests and swamps and was often used for TNI war games, especially Soldiers of the VII Military Command (now Kodam IV Dipenogero). Kartikajaya Village means the village is Resetement (Prokiamad) which is inhabited by retired TNI AD. It is one of the efforts. Located approximately 9 km from Kendal City, and approximately 10 km from the City of Patebon. Transportation that can be used is angkudes no. 3 and gig by day, and motorcycle taxi at night. When it was first formed this village was a local transmigration site for veterans of the war for independence, so that almost part of the population was retired soldiers. Now, along with the development of the region, the population of Kartika Jaya Village has begun to be heterogeneous in terms of livelihoods, from farmers, fishermen, factory workers, to private employees and civil servants. This research is a qualitative research. The data used in this study were obtained from interviews with Kartika Jaya residents and consumers and the results of the performance were analyzed to obtain a corrective action plan. In general, this study concludes that Kartika Jaya serves the market segment for young people and modern productive age and has a development plan that focuses on consumers (Customer oriented) and the voice of consumers who are very satisfied and satisfied with the performance of the marketing business produced by Kartika Jaya tourism.

Rosella flowers are generally processed into tea. Important ingredients in this flower make rosella tea has many benefits for human health. The use of rosella flowers in making lipscrub is expected to be a new innovation in cosmetic products. The aim of this research is to create a lip scrub based on rosella flowers which functions to remove dead skin cells and moisturizes the lips. This research was conducted by means of literature, documentation, experiments and public testing. This experiment resulted in three products with different compositions. The three products have been tested publicly on the 30 panelists who have an age range of 17 to 40 years. From 30 panelists who have tried 3 lip scrub products. It was found that most of the panelists preferred products with a composition of 1.8 grams of roselle flower powder, 1.7 grams of vaseline and 3.2 grams of honey. This can be seen from the public test average calculation score on the favorite indicator, namely 1.8. So it can be concluded that Rosella flower lipscrub has the opportunity to be developed as a new innovation in the world of cosmetics.

The determination of cost of goods sold aims to determine the price of product sales by a company. Calculation of basic price in a company to reduce the number of losses in the company. Because often the company suffered losses due to the large cost of production does not match the product selling price. The background of this study is how the calculation of cost of goods sold on manufacturing companies and how to determine the method of selling prices of products in manufacturing companies. In collecting this research data using descriptive research with quantitative qualitative data analysis techniques. Data collection method used is method of documentation and interview method. The data collected in the form of production data, sales, raw materials and others. The method used in determining cost of goods sold is using the approach of calculation method of full costing and method of variable costing.The calculation of cost of goods sold is a method of determining the price of products that charge elements of different production costs between the method of full costing with variable costing. In 2013 - 2015 UD. Eternal Blessing using Full Costing method in getting the results of 2013 amounted to Rp. 280.573.00. Year 2014 of Rp. 236.789.00. Year 2015 of Rp. 350.931,00. Meanwhile, when using Variable Costing method in getting the results in 2013 of Rp. 233701.00. Year 2014 of Rp. 209.398.00. Year 2015 of Rp. 323.299,00. Thus in knowing that between using method of full costing with variable costing happened difference. This difference is because the full costing method imposes all production costs, whereas the variable costing method does not impose fixed overhead costs. Fixed overhead costs exclude production costs. From this research it can be concluded that UD. Kedungpring Lamongan Eternal Blessings experience ups and downs of total profits per year and this study proves that cost of goods sold should pay attention to cost issues affecting the sale price.

The addition of papaya with jasmine scent are hopefully become new innovation to candy product.The purpose of this study was to determine the percentage of added papaya and jasmine in candy making, and to determine the level of public preference for candy with jasmine as flavor. Experiments were carried out 3 times to get the best candy formula. The experimental results were tested by untrained panelists to determine the public's acceptance of papaya candy products with jasmine flavoring. The experimental and test results show that the formula and characteristics of the candy are correct and appropriate. The addition of sample 105 jasmine water is the result of 5% jasmine water from papaya juice and sample 115 is 15% jasmine water from papaya juice, preferably compared to sample 125 which is 25% jasmine water from papaya juice. The acceptance of papaya candy with jasmine flowers as aromas to people who prefer a non-pungent aroma. Based on texture and color, there is no difference in percentage. Suggestions during research are to obtain clear candy results at cooking temperature, cooking time, and stirring the dough. Cooking temperatures that are too high can cause caramelization, which is indicated by the appearance of a slightly brownish and unclear dough.