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Bernadeta Wahyu Astri Pratita

Manajemen Kreatif Jurnal (MAKREJU) 2023 Pusat Riset dan Inovasi Nasional

Consumers’ purchasing decision of a product or service can be affected by several factors. In this research there are 5 factors: product, employee service, culture, price and psychological. The purpose of this study is to determine whether these 5 factors are the factor considered by the customers in purchasing products in the selection food shop (Mie Setan). This research uses quantitative approach with 100 respondents as sample. They were obtained with incidental sampling technique. Data were obtained by using questionnaire instrument. Meanwhile, the technique of data analysis used confirmatory factor analysis. The result show that the most determinant Factor of consumers’ decision purchasing is the product.

Deffi Haryani

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2023 Pusat Riset dan Inovasi Nasional

metropolis, and village improvement to gain stability and fairness in development. Allocation of Vilthe large price range is the right of the village as district/metropolis governments have the proper to reap trendy Allocation funds (DAU) and unique Allocation price range (DAK). The expected effects of the Village Fund Allocation are the advent beta the village budget to finance village government packages, both village operations, and village community empowerment to improve village authorities services, improvement, governance, and network empowerment. Goal to determine the effectiveness of the Village Fund Allocation policy in Marga Sungsang Village, Banyuasin II District, Banyuasin Regency, South Sumatra visible from the context, input, manner, and product and evaluation of the extent of Village Fund Allocation in the control category technique: this is quantitative research with a cross-sectional method drawing near. Result: typical, this size has a big move-sectional scale, particularly: the overall context is 79.05 the general input is 76.10, the overall process is eighty one.45 and the overall product is seventy six.88. limitations: based on the researcher's direct theel in the research process, there are numerous barriers, along with the range of respondents is simplest 33 people, direction, twhichiswhichetheless not enough to describe the state of aff, airs and the item of studies which specializes in the effectiveness of the add program in terms of context, input, method, and product and level of control of Village Allocation within the class of Sungsang Marga Village, Bnayausin II District, Banyuasin Regency, South Sumatra. Contribution: For Sungsang Marga Village, Banyuasin II place, South Sumatra Banyuasin, to take advantage of extra village subsidies and increase similarly development of network development and empowerment. F, or the aTher this research to boom knowledge and expand peproperlyon andregardingal inregardinghe problem of coping with the allocation of village budget to solidarity improvement and empowerment. For the Alma mater, the outcomes of this lexpecteddexpectedato dd new references from the analysis of add management in improving network improvement and empowerment.

Novita Sari Matondang; Siska Yulianita Lubis; Fuad Balatif

Public Service And Governance Journal 2023 Universitas 17 Agustus 1945 Semarang

Based on the results of the data analysis conducted, it was found that the variable land area has a significant effect on the income of corn farmers because the wider the land owned will increase the income of farmers because the more land planted is also encouraged by other factors such as plant care. The variable cost of fertilizer has no significant effect on the income of corn farming because the use of fertilizer must be in accordance with the recommended dosage. If it exceeds it can cause plant death and continuous application of fertilizers can have a bad effect on soil conditions. Soil becomes quickly hardened, less able to store water. The cost of pesticides has no significant effect on the income of corn farming because the excessive use of pesticides is not friendly to the environment and the health of farmers, because nutrients in the soil are eroded in the long term and productivity decreases. Seed costs do not have a significant effect on corn farming income. That is, the more seeds used, the greater the production yields, but there is still a maximum limit for this use, if it is used beyond this limit it will reduce production yields. The variable amount of labor does not have a significant effect on the income of farmers because the more labor used will reduce income to provide wages, the labor used in this case is daily workers and only at harvest time. The output price variable does not have a significant effect on farmer income where the increase or a decrease in the total output price will result in an increase and decrease in corn income in the Waterfall Village, Pantai Cermin District.

Zulia Putri Tanjung; Yenni Sofiana Tambunan; Rifka Hadia Lubis

JURNAL EKONOMI BISNIS DAN MANAJEMEN (JISE) 2023 CV. ALIM'SPUBLISHING

  Abstrak. The purpose of this research is to find out the right method to achieve optimal profit at PT. Andhika's lamp. Meanwhile, the formulation of the problem in this study is how this research method uses a descriptive quantitative approach with the ex post facto research method, namely research on data collected after the event occurred. The research was conducted by examining purchase cards and use cards in 2021. The conclusion of this study is that within a one-year period it can be concluded that the ending inventory value generated using the FIFO method is Rp. 118,840,000, while the LIFO method produces an ending inventory value of Rp. 124,440,000, the LIFO method is the opposite of the FIFO method, which produces a high cost of use so that the resulting profit is low. Based on the conclusions of the research results using the FIFO method, when the acquisition price increases using the LIFO method will be able to produce a high cost of production, this is the impact of the average trend in determining the cost of using fertilizer and ending inventory and reducing the effect of excessive price changes. high or low so that future costs will be more stable.

Antin Kurnyasih; Bintang Akbar Azhari; Riski Halomoan Siregar; Purnama Ramadani Silalahi

Journal of Creative Student Research 2023 Pusat Riset dan Inovasi Nasional

One of the causes that encourage women (wives) to work in the public sector or to become breadwinners for their families is family poverty. The agricultural industry plays an important role in creating employment opportunities for women. Likewise, the agricultural sector is the main source of income for most women in Bekalar Village; women farmers in Bekalar Village are involved in agriculture from planting to harvesting; This cannot be separated from the role of women. Because women's involvement in agriculture increases family income, this study will examine how the contribution of female farmers to family economic income in Bekalar Village. This research is a descriptive research that tries to describe the objects and phenomena studied, namely how the contribution of women farmers to the economic income of families in Bekalar Village, Kandis District, Siak Regency. Based on the findings of this study, women farmers in Bekalar Village have a contribution to the family's economic income in terms of women farmers being able to meet the needs of the family. Women farmers working in the agricultural industry face a number of challenges, including unpredictable market prices for agricultural products and prejudice against women, who have dual responsibilities in the household.

Vincent Vincent; Steven Nathanael; Timotius Handi Winata

Journal of Management and Social Sciences 2023 CV. Aksara Global Akademia

This research can be conducted on the number of customers who visit Angkringan CA Gading Serpong by using various kinds of social media so that this form of purchase decision becomes evidence from customers who are interested in buying Nasi Kucing products. Likewise, it is important for Angkringan CA Gading Serpong to use digital marketing, because social media has a strong influence on promoting the product. Analysis can be carried out using quantitative research methods, because this research will discuss the 4P strategy, namely Product, Price, Place and Promotion which will be part of the four main keys to making a marketing strategy for Nasi Kucing which will be sold by Angkringan CA Gading Serpong. In terms of target customers, the average consumer who eats at this angkringan is students because access to this angkringan is not far from the university. This study has twenty kinds of indicators consisting of Product Quality, Product Design, Product Brand, Product Variants, Affordable Prices, Sales Competitiveness, Price Compatibility, Strategic Location, Affordable and Convenient, Order System more regularly, Media Promotion, Communication, Product Introduction , Advertising intensity through Food Blogger, so that the stability of a product is proven to satisfy customers and become loyal, a questionnaire needs to be made with a target of reaching 110 respondents who are customers of Angkringan CA Gading Serpong. This is a form of participation in filling out the questionnaire.

Yunike Ameliasari; Ahmad Dwi Nurdiyanto

Prosiding Seminar Nasional Manajemen dan Ekonomi 2022 Universitas Kristen Indonesia Toraja

The purpose of this study: 1). To determine the effect of production costs on sales turnover, 2). To determine the effect of selling prices on sales turnover, 3). To determine the simultaneous effect of production costs and selling prices on sales turnover. This study was conducted by sampling, with purposive sampling technique, with saturated sampling. The analysis technique used was multiple linear regression, descriptive statistical methods, multiple linear regression analysis, and hypothesis testing. The results of the study can be concluded that: 1). Production costs have a significant effect on sales turnover, 2). Selling prices have a significant effect on sales turnover, 3). Production costs and selling prices have a simultaneous effect on sales turnover.

Yaohan Ad’nnia Jannah; Hwihanus Hwihanus

Jurnal Manajemen Riset Inovasi 2022 Pusat Riset dan Inovasi Nasional

Information systems in modern times now have a fairly important role in the progress of an organization, including in the business world. The obstacles that often arise in Small and Medium Enterprises (SME) namely on a transaction system that is still manual, with using paper to archive company data. Thus it will clearly make it difficult to control financial report data and transaction data. For this reason, it is important to earn for a certain system which able to help process transaction data and reports, which can also be useful for interested parties to overcome these obstacles. The required application system is an Accounting Information System. This research was conducted using quantitative analysis methods, namely by collecting accurate data. The aim of this research is none other than to analyze the effect of management information systems on decision making at Desi stores. The data collection method used by researchers is to create a questionnaire. The sample studied was 20 respondents using simple linear regression data analysis techniques. The influence of information systems in making decisions on selling prices at Desi Store is 67.4%. As the result of this research we can see that accounting information system for ‘Desi stores’ has played an effective and efficient role as a management tool in making pricing decisions, because most of the selling prices in 'Desi stores' use prices suggested by the official salesperson of these products. However, data processing and recording of company financial reports at 'Desi stores' still use a fairly simple method, namely with using paper to archive company data.

Adisty Anggraini; Nisya Aulia; Nurjannah Nurjannah; Zainarti Zainarti

Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan 2022 Fakultas Teknik Universitas Maritim AMNI Semarang

A small cassava chip business is a household business that produces snacks made from special cassava snacks. The single most important factor influencing the performance of small businesses in Singapore is their marketing strategy, which takes into account their products, prices, promotions and distribution locations. This research was conducted in the small business community of Bandar Khalipah Village in Percut Sei Tuan district. The purpose of this study was to understand the mix marketing strategies used by the Singapore government. Descriptive qualitative, data collection techniques with notes, and documentation are the methods used for analysis.  Research results 1) the marketing mix strategy used by small businesses in Singapore is a product made with good quality materials, good quantity, has a handle, and is wrapped in plastic. The quoted price is equal to the price. The traditional promotional method still used in Cassava Chips is "lewd mouth to mouth" and "place/distribution channel" is "products marketed slim in the place of production then exist" i.e. "channeled to consumers" through "wholesalers". 2) Product and price are internal determining factors. Externally influenced factors include increased sales during peak hours, while internally influenced factors include sluggish production and promotion locations. External factors that become obstacles include business competitors and seasonal raw materials.

U.Yuyun Triastuti; Nisa’ul Chasanah Idris

Garina 2022 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

It is hoped that the gluten free roll cake with dori fish substitute with gotu kola leaf jam can be a snack variant that can be accepted by consumers, as well as provide sponge cake technique knowledge in making roll cake. The aims of this study were: 1) To find out the composition of the ingredients of the gluten free roll cake product, substitution of dori fish with gotu kola leaf jam. 2) Knowing the public's acceptance of gluten free roll cake substitution of dori fish with gotu kola leaf jam. The methods used in this study are library methods, experiments, hedonic tests, laboratory tests and documentation. The experimental stages in this study consisted of 2 stages, namely preliminary research and main research. The results of the study showed that the gluten-free roll cake product with the addition of 25% dory fish was the most preferred product by the panelists. The hedonic test was carried out by 35 untrained panelists who filled out a complete questionnaire. The nutritional content of gluten free roll cake with dori fish substitute with gotu kola leaf jam per 100 g is 44.68% carbohydrates, 22.08% fat, 17.22% protein, and 23.61% fiber. The technique used in making gluten free roll cake substituting dori fish with gotu kola leaf jam is the sponge cake technique. Suggestions that can be given are: 1) It is necessary to calculate the Nutrition Label Reference (ALG) for gluten free roll cake substituted for dori fish with gotu kola leaf jam 2) It is necessary to carry out a cost analysis to find out the basic cost of production and the selling price of the gluten free roll cake substituted for dori fish with gotu kola leaf jam, 3) In subsequent studies dori fish was replaced or substituted with other ingredients.

Agrosamdhyo, Raden

Penelitian ini memiliki tujuan untuk mengetahui bagaimana optimlisasi strategi pemasaran pada jasa produk keuangan pada PT. Bank Syariah Indonesia Kantor Cabang Denpasar Gatot Subroto. Bank Syariah Indonesia merupakan penggabungan (merger) dari 3 Bank BUMN yaitu PT Bank BRIsyariah Tbk, PT Bank BNI Syariah dan PT Bank Syariah Mandiri. Metode penelitian menggunakan analisis data kualititatif yang menjelaskan secara deskriptif mengenai starategi dan optimalisasi strategi pemasaran produk jasa keuangan pada PT. Bank Syariah Indonesia (BSI) Kantor Cabang Gatot Subroto Denpasar. PT. Bank Syariah Indonesia (BSI) Kantor Cabang Gatot Subroto Denpasar melakukan starategi dan optimlisasi strategi pemasaran produk simpanan menggunakan strategi strategi pemasaran yaitu: Product (Produk), Price (Harga), Place (Tempat), dan Promotion (Promosi), People (Orang), Process (Proses), dan Physical Evidence (Fasilitas Fisik).

Sufriyano, Sufriyano; Mulatsih, Retno

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2022 FEB Universitas Maritim Semarang

To be able to attract customers companies apply different approaches but when viewed from the factors that influence consumer buying decisions on a product both goods and services the consumer behavior approach system is shown in searching, buying, using, evaluating, and spending products and services that they expect to satisfy their needs, Kanuk & Schiffman (2010). This study aims to determine and analyze the factors that influence customer interest in using logistics services at PT Monang Sianipar Abadi Kargo Semarang. To achieve this goal descriptive research was conducted using the methods of observation, in-depth interviews, literature study, documentation, and questionnaires. The results showed that sales promotion, building relationships with the community, direct marketing, price affordability, price competitiveness, price compatibility with service quality, service in accordance with customer requests, speed of document service and the ease with which customers can obtain information and respond to customer complaints will give a positive impression of each customer has a positive and significant effect on attracting customers to use logistics services at PT. Monang Sianipar Abadi Kargo Semarang.

Kurniawan, Rosid

Populer: Jurnal Penelitian Mahasiswa 2022 Universitas Maritim AMNI Semarang

As a developing country, Indonesia has an economic structure dominated by the agricultural sector, making it vulnerable to disruptions to economic stability. Economic growth is an indicator showing that the economic level of society in general has increased in terms of consumption habits and people's purchasing power for goods and services. However, excessive consumption leads to a consumer society and inflation. This study aims to look at the causality between inflation, consumer price index, interest rates, gross domestic product, and exchange rates using the time series approach in the form of the quarterly period 2014Q1 to 2022Q2 in Indonesia using the VAR (Vector Autoregression) method. The research results show that inflation is related to or influenced by the consumer price index and savings. As for the Exchange Rate, Gross Domestic Product and Interest Rates have no effect on inflation.

Arfiansyah, Widdy; Arfiansyah, Widdy; Iwan Rizal Setiawan; Prajoko, Prajoko

JURNAL ILMIAH KOMPUTER GRAFIS 2022 UNIVERSITAS STEKOM

Discount is a sales strategy that lowers the price offered to buyers in the hope of increasing sales profits. However, when offering these discounts, stores often don't think about how discounted products can attract customers, so a support system is needed that can respond to the right and appropriate discounts. This support system with data mining techniques using apriori algorithm. This apriori method can search for several products that are often purchased simultaneously, therefore when juxtaposed with this study the effectiveness of the recommendations will be very good. Not only that, if it is added with a combination of recommendations with discounts, it will make customers interested to buying the product. The expected result of this research is to obtain a new sales strategy by making recommendations on items that will be used as discount packages.

Widyaningsih, Pipin; Nurohman; Indah Nofikasari

Jurnal Elektronika dan Komputer 2022 STEKOM PRESS

The COVID-19 pandemic had a significant impact on UMKM. Social distancing has changed consumer behavior from conventional to digital. UMKM Shapro Official is an original automotive t-shirt vendor that was established in 2017. Shapro Official has difficulty in introducing and marketing products with a clear target consumer and competitive price competition. Sales promotions have not been managed optimally and sales data management is still manual (notes). Owners also have difficulty monitoring sales reports in real time. Website created using CMS Wordpress to help Shapro Official difficulties. The system development method is Rapid Application Development (RAD). System analysis method using fishbone diagram and system modeling using Unified Modelling Language (UML). The results showed that the existence of a website can help the management to manage promotions, sales and sales reports. Having a website makes sales targets focus and increase.   

Putri Ulfa; Syariefful Ikhwan; Dwi Harini

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2022 LPPM Universitas Sains dan Teknologi Komputer

This study aims to find out how to apply the marketing mix strategy and to find out the strengths, weaknesses, opportunities and threats in implementing the marketing mix strategy at PT. Innovative Brebes Synergy. Another goal is also to find out how the strategy at PT. Brebes Innovative Synergy in dealing with competitors with other companies that have the same product. This study used descriptive qualitative method. Data collection techniques using interview and documentation techniques. Data analysis using SWOT analysis. The place and its location at PT. The synergy of Innovative Brebes with the speakers, namely the General Manager and the Quality Control division. The results showed that the application of the marketing mix strategy at PT. The synergy of Innovative Brebes in the SWOT matrix is ​​in quadrant I. The strengths of the 4P marketing mix are: product, price, while the weaknesses are: promotion and price. The threat is promotion and place. The strategy in dealing with competitors with other companies that have the same product creates a strong brand image and maintains product quality to be able to differentiate the product from other products.

Kamto Sudibyo, sukemi; Intan Pratiwi , Sabrina

KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi 2022 Universitas Sains dan Teknologi Komputer

Nirwana Collection is a shell craftsman in Kendal Regency. Nirwana Collection does not yet have a system for calculating the cost of production. In accounting records done manually, the data is not well organized and has not produced information as expected. Nirwana Collection produces goods based on orders, the calculation of the cost of production is still not correct, because it does not calculate other costs incurred and only focuses on raw materials. This of course results in an inaccurate selling price and results in a profit that is not as expected. The Accounting Information System for the Cost of Production at the Nirwana Collection with the Job Order Costing method can process recordings and transactions at the Nirwana Collection more effectively, as well as making it easier to produce production cost reports quickly and accurately.

Ledysta Faradila Putri; Salsabila Salsabila; Yusrillah Yusrillah; Muhammad Firmansyah

Prosiding Seminar Nasional Manajemen dan Ekonomi 2022 Universitas Kristen Indonesia Toraja

Technological developments and increasingly high business competition make MSME actors must have a good marketing strategy to be able to compete with their competitors. This research was conducted to determine the marketing strategy carried out by Ledys Cake SMEs in facing competition in the digital era. The research method in this study uses a qualitative approach through structured interviews with business actors. The results of the study show that MSMEs provide added value and differentiation to the products and services provided, while in terms of price, they apply competitive prices. The application of technology is more widely used in culinary businesses through websites and social media to establish good relationships and communicate with consumers. The researcher concludes that there are several discussions, namely Strategy, Constraints and Solutions. The strategy carried out by MSMEs is that there is a 4P (Product, Promotion, Price, Place) mix. Product strategy in the form of innovation, promotion strategy in the form of price discounts, price strategy for every purchase of cake will get a bonus, and place strategy in the form of flexibility in sending cake orders, so as to maintain and improve the quality of the taste of the cake. Although there are financial constraints and product raw materials, we can still find solutions and alternatives, namely by managing finances and using raw materials efficiently. Then, MSME solutions by maintaining cash flow, product innovation, maximizing social media and delivery services

Jabar Ali , Suyuti Malik

JURNAL ILMIAH SAINS TEKNOLOGI DAN INFORMASI (JITI) 2022 CV. ALIM'SPUBLISHING

Pada era globalisasi saat ini dengan mudahnya kita dapat menemukan berbagai macam teknologi, dari yang sederhana sampai dengan yang tercanggih. Oleh sebab itu banyak perusahaan yang memanfaatkan kecanggihan teknologi ini membantu mempermudah pekerjaan. Dengan adanya komputer sebagai alat pengolah data, maka semua bidang dalam suatu perusahaan ataupun instansi dapat dikomputerisasikan,dalam hal ini bidang-bidang yang dianggap penting dan utama, contohnya ; membuat surat pengantar KTP, SKCK, mengurus Surat Kematian, dan membuat Surat ijin usaha, karena hal ini dapat mendukung keberhasilan suatu peusahaan dalam mencapai tujuanya Kelurahan adalah wilayah kerja lurah sebagai perangkat daerah kabupaten dibawah Kecamatan yang berada di bawah dan bertanggung jawab kepada camat. Kelurahan mempunyai tugas dan fungsi melaksanakan kewenangan pemerintahan yang dilimpahkan oleh Camat serta melaksanakan tugas pemerintahan lainnya sesuai ketentuan perundangan yang berlaku. Kelurahan sebagai sentra pelayanan publik diharapkan mampu memberikan pelayanan prima kepada warga yang mengurus segala keperluan yang terkait dengan administrasi kependudukan. Semua urusan mulai dari pengurusan KTP, PBB, IMB bahkan urusan pernikahan atau perceraian bemuara di kantor ini.

Jabar Ali , Suyuti Malik

JURNAL ILMIAH SAINS TEKNOLOGI DAN INFORMASI (JITI) 2022 CV. ALIM'SPUBLISHING

Pada era globalisasi saat ini dengan mudahnya kita dapat menemukan berbagai macam teknologi, dari yang sederhana sampai dengan yang tercanggih. Oleh sebab itu banyak perusahaan yang memanfaatkan kecanggihan teknologi ini membantu mempermudah pekerjaan. Dengan adanya komputer sebagai alat pengolah data, maka semua bidang dalam suatu perusahaan ataupun instansi dapat dikomputerisasikan,dalam hal ini bidang-bidang yang dianggap penting dan utama, contohnya ; membuat surat pengantar KTP, SKCK, mengurus Surat Kematian, dan membuat Surat ijin usaha, karena hal ini dapat mendukung keberhasilan suatu peusahaan dalam mencapai tujuanya Kelurahan adalah wilayah kerja lurah sebagai perangkat daerah kabupaten dibawah Kecamatan yang berada di bawah dan bertanggung jawab kepada camat. Kelurahan mempunyai tugas dan fungsi melaksanakan kewenangan pemerintahan yang dilimpahkan oleh Camat serta melaksanakan tugas pemerintahan lainnya sesuai ketentuan perundangan yang berlaku. Kelurahan sebagai sentra pelayanan publik diharapkan mampu memberikan pelayanan prima kepada warga yang mengurus segala keperluan yang terkait dengan administrasi kependudukan. Semua urusan mulai dari pengurusan KTP, PBB, IMB bahkan urusan pernikahan atau perceraian bemuara di kantor ini.