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Sonya Sonya; Vischa Mansyera Pratama

Jurnal Manajemen Kreatif dan Inovasi 2024 International Forum of Researchers and Lecturers

This research is motivated by several problems. The aim of this research is to analyze the influence of product quality and service quality on consumer loyalty at Mamayu Resto, Solok City. The type of research used in this research is descriptive with quantitative data. The type of data used in this research is primary data. The population of this research is visitors who come to Mamayu Resto, Solok City. The research sample consisted of 93 consumers with a sampling technique using non-probability sampling. The data collection technique was carried out using a questionnaire with a Likert scale which had been tested for validity and reliability. Data from this research were processed using SPSS 25.00. The results of this research show that the product quality variable shows the sufficient category, with a percentage of 46.24%. The service quality variable shows the sufficient category, with a percentage of 59.14%.  The consumer loyalty variable shows the sufficient category, with a percentage of 51.61%. The variables product quality and service quality on consumer loyalty have an influence of 13.8% and 86.2% are influenced by several other factors.

Yuli Yanti Indah Sari; Makmur

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

This research aims to determine the effect of service quality and trust on customer satisfaction at IC Beauty Salon. To be able to gain an advantage in the competition for service quality, a company must meet customer satisfaction by implementing a strategy for the services offered. Customer trust is influenced positively and significantly by aspects of service quality and trust. Competition in the beauty industry is currently quite fierce along with the increasing interest of women and men in beautifying themselves. With this trust in consumers, IC Beauty now has 1 center and 1 central branch located on Jl. Surya Sumantri 106 branch is located on Jl. Ciumbeluit No. 49 Bandung . The quantitative research method used a sample of 61 respondents. The main data source used is primary data obtained from questionnaires that have been distributed to IC Beauty customers.

Whindi Ayu Mayrena; Sakina Nur Hayati; Ifta Takhul Laiya; Kafidin Muzakki

ARDHI : Jurnal Pengabdian Dalam Negri 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

E-Filing Service for Individual Taxpayers 1770 S to complete and report their annual SPT. According to Article 1 of Law Number 6 of 2009, the SPT or Announcement Letter is a document that must be applied by Taxpayers to inform the calculation and payment of tax on both tax and non-tax objects, assets and liabilities in accordance with applicable taxation law. regulation. Form 1770 S is intended primarily for simple individual taxpayers who have a gross income of more than Rp. 60 million per year. Before completing and filing the 1770 S Annual Tax Return, taxpayers must provide several documents, including Taxpayer Identification Number (NPWP), Electronic Filing Identification Number (EFIN), and proof of withholding. This Annual SPT reporting technique is carried out online via the DJP website www.djponline.pajak.go.id or via application.  

Mariatul Qoftia; Novera Martilova

Jurnal Ekonomi Keuangan Syariah dan Akuntansi Pajak 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The aim of this research is to determine "the influence of deposit fees (ujrah) and service quality on gold pawn customer satisfaction at the Bukittinggi Syariah Pegadaian". This investigation uses quantitative methodology, specifically an associative approach. The sample size is determined by the size of the population; because the number of individuals in the population was less than 100, the entire sample was used. Primary data was collected from respondents through distributing questionnaires. Meanwhile, multiple linear regression, classical assumption testing, and hypothesis testing were used to analyze the data. The results of hypothesis testing show that gold pawn customer satisfaction at sharia pawnshops is influenced simultaneously by the variables of service quality and deposit fees (ujrah). This is supported by a significant value of 0.025 <0.05. With a value of 0.042 <0.05, the service quality variable has a partially significant effect on consumer satisfaction with gold pawning at sharia pawnshops. With a significance level of 0.020 <0.05, the deposit cost variable (ujrah) has a significant effect on consumer satisfaction with gold pawning at sharia pawnshops. Based on the findings of this research, it can be concluded that service quality and deposit fees (ujrah) influence consumer satisfaction with gold pawning at sharia pawnshops by 10.9%. The remaining 89.1% is caused by foreign variables.

Djoko Listyano; Ignasius Hendrasmo; Mega Nugraha

Parlementer : Jurnal Studi Hukum dan Administrasi Publik 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Penelitian ini bertujuan untuk mendeskripsikan Evaluasi Pemanfaatan Jampersal di Kota Prabumulih Tahun 2020. Penelitian ini dilakukan selama tiga bulan dengan menggunakan pendekatan kualitatif deskriptif. Pengumpulan data dilakukan melalui wawancara, observasi dan dokumentasi. Teknik analisis data dilakukan dengan cara penyajian data, reduksi data, dan pengumpulan data. Hasil penelitian menunjukkan bahwa fokus utama program ini adalah memberikan pelayanan ekstra dan jaminan khusus bagi ibu dan bayi sejak hamil sampai setelah melahirkan, adalah untuk menyelamatkan nyawa manusia, menghindari kematian ibu dan anak serta membantu kesehatan dalam artian memastikan dalam kondisi baik dan aman. Pemanfaatan Jampersal kurang diminati oleh masyarakat, hal ini dikarenakan adanya pola pikir dari masyarakat bahwa program pemerintah tidak memberikan pelayanan yang bermutu seperti yang diluar program pemerintah atau secara umum baik di rumah sakit maupun di tempat praktik bidan atau rumah bersalin. Program Jampersal merupakan salah satu terobosan dan solusi dari pemerintah bagi masyarakat kurang mampu, meskipun kondisi pelayanannya belum sesuai dengan yang diharapkan, artinya program dari pemerintah tanpa biaya ini jangan sampai kualitasnya jelek dan tidak layak, karena tentu saja hal tersebut bertentangan dengan keadilan sosial. Kendala dalam pelaksanaan kebijakan program Jampersal terletak pada sarana dan prasarana sekolah yang masih belum dapat dipenuhi oleh Pemerintah melalui Dinas Kesehatan dalam rangka memberikan pelayanan bagi ibu hamil. Faktor pendukung. Kualitas dan adanya sumpah profesi dan kemanusiaan membuat tenaga medis memberikan pelayanan yang prima dan ekstra kepada masyarakat, khususnya kepada ibu yang akan melahirkan. Sedangkan faktor penghambat. Belum semua sarana yang dimiliki oleh Puskesmas di Kota Prabumulih memenuhi syarat dan kriteria yang cukup untuk mendorong terlaksananya program Jampersal, sehingga kedepannya harus banyak dilakukan pembenahan.

Sinta Yulia; Zulhelmi Zulhelmi

Jurnal Inovasi Ekonomi Syariah dan Akuntansi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research is motivated by the decline in gold savings in the last four years due to: the value of gold which is currently getting higher, and Covid which occurred in mid-2020. Furthermore, people's needs are increasing and increasing so the ability to buy gold is low. To find out the analysis of the implementation of promotions as a strategy in increasing the number of pawnshop gold savings customers. This research uses a qualitative method using a descriptive approach. The types of data used are primary data sources and secondary data sources. The data collection techniques used by researchers are interviews, observation and documentation with customers and employees of PT.Pegadaian Syariah Gobah Pekanbaru Riau. Data processing techniques with data reduction, data editing, data description and drawing conclusions. Based on the research results, it can be concluded that the implementation of promotions is a strategy to increase the number of gold savings customers at PT.Pegadaian Syariah Gobah Pekanbaru Riau, is by using advertising promotions in introducing pawnshop gold savings products using social media and print media, promotions using online publications using websites is an effort to attract attention or news from the media or the general public for a product. can be widely known, Direct Promotion is carried out to attract potential customers by implementing socialization. Promotion Sales are carried out by providing special discounts or promo codes to prospective customers so that they are interested in pawnshop gold savings products at PT. PawnshopGobah Pekanbaru Riau Sharia Service Unit. By implementing promotional forms well, the goal can be achieved to increase the number of pawnshop gold savings customers and increase public understanding of pawnshop gold savings products and can help the community with economic problems.

Mamay Maulana Sobandi; Akhamad Priyadi; Jajang Japar Sodik

Jurnal Riset Ilmu Farmasi dan Kesehatan 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

Patient satisfaction with pharmacy services is a crucial indicator in assessing the quality of healthcare services provided. Patient satisfaction is influenced by the comparison between perceived performance and expectations. If service performance exceeds expectations, patients will be highly satisfied. This study aims to measure the level of patient satisfaction with the quality of drug services at Rio Pharmacy. This descriptive study uses primary data obtained through questionnaires completed by respondents. The results show that all five dimensions of service quality received positive ratings. The Responsiveness dimension has the most significant influence with a score of 56, followed by Reliability, Assurance, and Empathy, each with a score of 52, and Tangible with a score of 47. Overall, patients are satisfied with the quality of drug services at Rio Pharmacy.

Nadira Salsabilla; Wina Driyan Pradana

Journal of Management and Social Sciences (JIMAS) 2024 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Maxim is a Russian online transportation that has developed in Indonesia. The large number of online transportation in Indonesia makes Maxim offer affordable prices with many choices of services  with good quality to attract customer. The study aims to determine the influence of service quality, price, and brand image on purchasing decisions for Maxim online transportation services. Using a quantitative approach, with data sources derived from primary and secondary data. Primary data was obtained by distributting questionnares to respondents. Secondary data sources were obtained from journals and books. The sample collection technique uses non-probability sampling (purposive sampling). The research sample was 168 respondents with the criteria of being students, residing in Yogyakarta, and had used Maxim,s online transportation services at least once. The data was processed using descriptive analysis test methods, instrument tests, classical assumption tests, multiple linear regression analysis, and hyphotesis testing with the help of SPSS 27 software. The result showed that serivec quality, price, and brand image influence purchasing decisions for Maxim online transportation services.

Yasmine Mutiara Lintang; Bugi Nugraha; Akhmad Kasan Gupron

Jurnal Bintang Pendidikan Indonesia 2024 Pusat Riset dan Inovasi Nasional

The aim of this research is to determine the performance of TRT from 2021 to 2023, identify the causes and impacts of TRT that exceeds the standard set time. The research design used is descriptive research with a mixed methods approach (qualitative )The type of data used is qualitative and quantitative data presented in numbers and sentences that support the author's opinion in analyzing this research. Data sources in this research are divided into primary data sources obtained from interviews, observations and literature studies and secondary data sources obtained from company data in the form of throughput data, TRT for 2021 to 2023, printed books, journals and the internet. The results of this research are that the TRT performance at PT Terminal Petikemas Surabaya is good because in 2021 to 2023 the dominant number of trucks at the TRT was less than 30 minutes, although there could be indications of a decline in performance. This decline in performance is indicated by an increase in the number of trucks from 2021 to 2023 on TRT of more than 30 minutes. The causes of TRT exceeding the standard determination time are density factors in the stacking yard, equipment factors (service and availability), human resource factors and natural factors. The negative impact of TRT that exceeds the standard set time is disruption of loading and unloading activities, internal company losses and decreased customer loyalty. Suggestions that can be used in overcoming TRT (Truck Round Time) problems are that good coordination is needed in accordance with Standard Operating Procedures (SOP), good improvisation from human resources, systems and equipment as well as yard planners carrying out various plan innovations by shortening slots so that RTG movements are not too displacement length.

Jelita Amalia Putri; Iswati Iswati; Siti Aisah; Anis Fitriyasari

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research is aimed at understanding in more detail "quality of service and price on customer satisfaction" in accordance with the problem raised, which is the effect of service quality and price on customer satisfaction at Drug Store Rafa Farma Surabaya. The researcher assumes that service quality and price have a positive and significant effect on customer satisfaction. This research uses primary data obtained from direct observation and questionnaires distributed to respondents, which will then be analyzed using multiple linear regression.

Efie Linda Kundjarijati; Fibry Jati Nugroho

Coram Mundo : Jurnal Teologi dan Pendidikan Agama Kristen 2024 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

Leadership style is the leader's way of influencing the group so that they can work together to achieve the goals that have been set. The millennial generation or what is known as generation Y is a social community whose main characteristics are being literate and familiar with technology. The aim of the research is to determine the leadership style of the pastor and its role in the involvement of the millennial generation in ministry at the JKI Mahanaim Blitar church. This research uses a qualitative approach with a descriptive type of research which aims to find out and describe the role of leadership style on the involvement of the millennial generation in service. Meanwhile, the data collection techniques used in this research are primary data and secondary data obtained through observation, interviews and documentation with pastors, congregation boards, and millennial congregation members. The results of the research concluded that the leadership style of the pastor in leading congregation members at JKI Mahanim Blitar tends to lead to democratic, autocratic and situational leadership styles. This is seen from various aspects, including the pastor's ability to solve problems, the policies taken, and the ability to communicate. The impact of the pastor's leadership style is that the number of millennial congregations involved in ministry increases every year, they have high commitment and loyalty and cadre formation in every field of service is going well.

Mage’virawati; Andi Baso Adil Natsir; Yusri Muhammad Yusuf

Jurnal Bintang Manajemen (JUBIMA) 2024 Pusat Riset dan Inovasi Nasional

Service quality management is certainly important in today's increasingly competitive business world. This, of course, is inseparable from the competition of business people in providing services that are guided by meeting customer needs that are able to exceed customer expectations. Customers who meet their needs and feel that the service provided by the service provider exceeds what they expect, then there will be a sense of satisfaction having used the service from the provider. The purpose of this study isto find out the influence of the quality of ornamental corals and how much the service quality affects customer satisfaction in CV. Bali Samudra Anugrah. The type of research used is Quantitative. The data sources used came from Primary Data and Secondary Data with the research methods used, namely questionnaires, literature studies and observations. Hresults of research on the impact of service quality on customer satisfaction in CV. Bali Samudra Anugrah, concluded that there is a significant influence between service quality and customer satisfaction. Based on several test results such as simple linear regression analysis, it was found that the variables of service quality and customer satisfaction showed a positive relationship. The results of this research analysis also show that each variable makes a great contribution to customer satisfaction. Based on several test results such as simple linear regression analysis, it was found that the variables of service quality and customer satisfaction showed a positive relationship. The results of this research analysis also show that each variable makes a great contribution to customer satisfaction.   ,  

Andira Amalia Faradila; Hedi Pandowo; Koerniawan Dwi Wibawa

Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Income tax is one of the tax revenues whose revenues dominate tax revenues at KPP Pratama Ngawi, one of which is corporate income tax. The purpose of this study is to test the influence of ownership of Taxpayer Identification Number (NPWP) with PKP status, tax checking, tax collection and taxpayer compliance with corporate income tax revenue. The 4 variables studied include ownership of the Taxpayer Identification Number (NPWP) with PKP status, tax checking, tax collection and taxpayer compliance as independent variables and corporate income tax revenue as a dependent variable. This study was tried at the Primary Tax Service Office located in the Ngawi area. The study employs multiple linear regression analysis as well as hypothesis testing. The data used comes from primary data. The procedure for taking illustrations used is purposive sampling with illustration measurements using the formula slovin alpha 10%. The results of the study show that the obligation to own an NPWP with PKP status, Tax Collection, and Taxpayer Compliance have a significant negative effect on Corporate Income Tax. On the contrary, Tax Checking has a significant positive influence on Corporate Income Tax. Regarding this, it means that if it continues to be many tax auditors check taxes until corporate income tax revenues continue to increase

Nirma Fitriana; Hilda Hilda; Riduwansah Riduwansah

Jurnal Bisnis, Ekonomi Syariah, dan Pajak 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to determine the influence of service quality and perceived value on customer loyalty of ATM card users at BSB Syariah KCP UIN Raden Fatah Palembang through satisfaction as an intervening variable. This research uses primary data with a quantitative approach in the form of distributing questionnaires with a sample collection method using purposive sampling with the Hair et.al formula which received as many as 150 respondents. The research instrument testing technique uses SEM-PLS using an analysis tool in the form of SmartPLS version 3.0. The results of this research show that: (1) service quality has a positive and significant effect on customer loyalty; (2) perceived value has a positive and significant effect on customer loyalty; (3) service quality has a positive and significant effect on customer satisfaction; (4) perceived value has a positive and significant effect on customer satisfaction; (5) customer satisfaction has a positive and significant effect on customer loyalty; (6) service quality has a positive and significant effect on customer loyalty through customer satisfaction as an intervening variable; (7) perceived value has a positive and significant effect on customer loyalty through customer satisfaction as an intervening variable.

Elvipson Sinaga; Marta Imelda Br Sianturi

VitaMedica : Jurnal Rumpun Kesehatan Umum 2024 STIKES Columbia Asia Medan

The quality of service at UPT Puskesmas Sibolangit is still not good. The quality of service at UPT Puskesmas Sibolangit is still not good which is related to the management of the health center which has not been able to carry out its functions properly including: planning, implementation and performance assessment. This study aims to determine the effect of planning, implementation and assessment of health center management work on service quality at UPT Puskesmas Sibolangit. This type of research is an analytical survey study with a cross-sectional design. The population of the study was all employees at the Sibolangit Health Center UPT as many as 52 people and using total sampling. The data collected were primary data and secondary data, primary data were obtained using a questionnaire. The data were analyzed using Multiple Logistic Regression statistical tests with a confidence level of 95%. The results showed that the majority of planning was less than good as many as 28 people (53.8%), the majority of implementation was less than good as many as 28 people (53.8%), the majority of assessment was less than good as many as 29 people (55.8%) and the majority of service quality was less than good as many as 29 people (55.8%). The conclusion of this study is that planning obtained p-value = 0.037 <α=0.05, implementation obtained p-value = 0.037 <α=0.05 and assessment obtained p-value = 0.022 <α=0.05 means that there is an influence of planning, implementation and assessment on the quality of service at the Sibolangit Health Center UPT and the most dominant health center management influencing the quality of service at the Sibolangit Health Center is the assessment variable that has an influence with a strength of influence of 29,153 times. It is recommended to the Head of the Health Center to increase the joint commitment of the leadership and employees and the Head of the Health Center to improve coordination, communication and cooperation by involving all program managers in the management process and for the Health Office to further improve technical guidance to the Health Center on health center management.

Vita Alfiana; Wydha Mustika Maharani; Novita Setyoningrum

Student Scientific Creativity Journal 2024 Pusat Riset dan Inovasi Nasional

A land certificate is legal and very important proof of land ownership. Therefore, people need to look after and maintain it well. However, there are still cases where the certificate is lost, so the land owner needs to make an application to obtain a replacement certificate at the local National Land Agency. In the certificate replacement process, there are several obstacles, such as the high costs for publication in the mass media, the length of bureaucracy that the applicant must go through, the long time required to complete the service, and the large number of documents that the applicant must submit.  This research aims to evaluate the quality of service in the process of issuing replacement certificates at the Blitar City National Land Agency and identify the obstacles faced in this process. This research uses qualitative methods whose results will be processed into descriptive data. The data collected includes primary data obtained from interviews and observations, as well as secondary data obtained from literature reviews. The data collection process was carried out through interviews, direct observation and documentation. The results of this research are based on a series of analysis processes from interview data, observation and documentation, showing that the quality of replacement certificate issuance services at the Blitar City National Land Agency is good. Judging from the five indicators of service quality used, namely  Tangibles,  Reliability, Responsiveness, Assurance and  Empathy. There are obstacles faced, namely the occurrence of errors in the KKP system which is used to process all types of services, obstacles in making the oath agenda schedule which can hinder the completion of services    

Novi Julianti; Helmy Ivan Taruna

Jurnal Manajemen Bisnis Digital Terkini 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

. One of the most popular types of e-commerce today is the marketplace which is widely used by people to run businesses and helps them shop online to meet their needs. Shopee is one of them because it is often visited via the website. This research uses a quantitative approach method by utilizing primary data as a data source obtained from the results of a questionnaire in the form of a Google form. The analysis techniques used are data quality tests (validity and reliability tests), classical assumption tests (normality test, heteroscedasticity, multicollinearity and multiple linear regression), hypothesis testing (partial t test). ) and f test (simultaneous) and coefficient of determination test (R2). Data processing in this research uses SPSS version 25. Based on research, it shows that trust has a partial effect on purchasing decisions with a sig. 0.008. Transaction security does not partially influence purchasing decisions with a sig value. 0.296. Service quality partially influences purchasing decisions with a sig value. 0,000. So trust, transaction security and service quality influence decisions with a sig value of 0.015.

Mutiara Nurdarmayani; Dede Irmayanti; Irsan Jaelani

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2024 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

E-Puskesmas adalah wujud dari penerapan sistem informasi manajemen puskesmas yang mampu memberikan kontribusi besar dalam pelayanan prima kepada pasien. Serta merupakan aplikasi yang digunakan dalam pelayanan kesehatan dasar kepada masyarakat pada tiap puskesmas. Berdasarkan observasi terhadap fitur yang ada pada aplikasi e-Puskesmas dan wawancara kepada 5 pengguna aplikasi e-Puskesmas yaitu admin ditemukan bahwa terdapat masalah pada aspek UI/UX pada aplikasi e-Puskesmas memiliki masalah seperti kurangnya tampilan menu edit, tambah, dan hapus dalam fitur rekam medis pasien, data pendaftaran, terdapat teks dengan ukuran yamg kecil sehingga user harus melihat lebih teliti,  teks yang kurang jelas, tidak rapih,  dan membingungkan pengguna, tampilan aplikasi, warna, dan gambar yang  kurang menarik, saat pengguna menggunakan aplikasi tersebut masih kurang nyaman dan membosankan karena terkait permasalahan dalam aspek UI tersebut dan lain sebagainya. Penelitian ini menerapkan metode Design Thinking metode ini memberikan solusi yang lebih tepat dan berguna dibandingkan dengan metode lain karena pada metode ini solusi yang diberikan selalu berfokus pada kebutuhan pengguna.Metode ini memiliki 5 tahapan yaitu  Empathize, Define, Ideate, Prototype, dan Test. Untuk melakukan pengujian atau test peneliti melakukan pengujian System Usability Scale (SUS). Hasil dari penelitian ini menghasilkan prototype aplikasi e-Puskesmas yang sudah di redesign. Berdasarkan pengujian prototype menggunakan metode System Usability Scale (SUS). Rata-Rata nilai yang didapatkan sebesar 80,5 Dapat disimpulkan bahwa redesign aplikasi e-Puskesmas sudah dapat diterima karena memenuhi kategori acceptable.

Junita Nurul Hidayah; Durinta Puspasari

Concept: Journal of Social Humanities and Education 2024 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

This research aims to analyze public relations strategies to improve the quality of public administration services through KUBERSERI in Plumpang District. The research method used is a qualitative descriptive method. The data sources used are primary and secondary data sources. Data collection techniques in this research are interviews, observation and documentation. Data analysis in this research includes data collection, data reduction, data presentation, and drawing conclusions. The theoretical basis used in this research is the Cutlip, Center & Broom theory, namely that there are 4 indicators of public relations strategy, including fact finding (situation analysis), planning, action and communication (action and communication), and evaluation (evaluation). And for service quality variables, a theory is used which consists of 5 indicators, namely tangibles, reliability, responsiveness, assurance and empathy. The results of the research show that Plumpang District has implemented a strategy to improve the quality of administrative services well. Although in general Plumpang District has implemented efforts or strategies to improve the quality of its services, there are still several indicators that need to be improved in order to influence the community's expectations of obtaining quality services in Plumpang District.  

Fatin Navi Cahyati; Sumaryanto Sumaryanto

Akuntansi Pajak dan Kebijakan Ekonomi Digital 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Gojek is a company operating in the transportation sector, Gojek's head office is in Jakarta, Indonesia. Gojek was founded by Nadiem Makarim, an Indonesian citizen who graduated with a Master of Business Administration from Harvard Business School. The scope of this research was carried out on consumers who use Gojek services in the Surakarta area. The aim of this research is to analyze the significance of the influence of price, service and promotion on consumer purchasing decisions for Gojek customers in Surakarta. This research is a survey. This type of data uses quantitative data. The data source uses primary data. The population in this research are all consumers who use Gojek services in Surakarta. The number of samples used in this research was 110 people. The sampling technique uses purposive sampling. The data collection technique uses a questionnaire. Data analysis uses descriptive analysis, multiple linear regression test, t test, F test and coefficient of determination test. The research results show that price has no significant effect on consumer purchasing decisions for Gojek customers in Surakarta, service has a significant effect on purchasing decisions in Surakarta and promotions have a significant effect on purchasing decisions for Gojek customers in Surakarta.