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MSMEs have a crucial role in the Indonesian economy, but many of them still face obstacles in terms of branding and digital marketing. The lack of understanding of the importance of visual identity and digital strategy causes MSME products to be less prominent in a competitive market. This community service activity aims to improve the quality of branding of MSME products in Wonorejo Village, Pasuruan City, through the Participatory Rural Appraisal (PRA) approach which involves stages of counseling, training, and direct assistance to business actors. The counseling is focused on a basic understanding of visual branding, including elements of brand identity such as logos, colors, typography, and packaging. The training emphasizes hands-on practice in designing promotional packaging, logos, and banners using digital platforms like Canva. Furthermore, mentoring is carried out to identify specific branding obstacles faced by each MSME and develop applicative solutions collaboratively. The results of the activity show a significant increase in the quality of branding MSME products visually and digital marketing strategies. One of the fostered MSMEs, namely AM Jaya and Berkah Mandiri, has succeeded in rebranding packaging and developing digital marketing channels through e-commerce platforms and social media. In addition, business actors become more confident in presenting their products to consumers and business partners. MSMEs are also beginning to realize the importance of brand consistency in building customer loyalty and increasing competitiveness. The response of the participants to this activity was very positive, reflected in the enthusiasm during the training and the commitment to implement the learning outcomes. Some MSMEs are starting to form small communities to share best practices in terms of branding and promotion.

Community service activities are one form of implementation of the Tri Dharma of Higher Education which aims to have a direct impact on improving the quality of life of the community. AMNI Maritime University conducted community service activities in Bajumulyo Village, Juwana District, Pati Regency, as a form of support for the coastal community economic empowerment program launched by the Pati Regency Government. This activity involved lecturers, students/cadets, and the local community in an active and collaborative manner. The enthusiasm of the Bajumulyo Village community in participating in various series of activities demonstrated the need and awareness of the importance of technological adaptation, especially in terms of digitalizing the marketing of fish catches. The main objective of this activity was to increase the income of fishing groups through the use of digital media as a means of promotion and distribution of marine products. The method of implementation of the activity was carried out through a participatory approach in the form of direct training and coaching, field observations, interviews with local fishermen, and literature studies to strengthen the conceptual framework and practices in the field. Training materials included digital marketing strategies, the use of e-commerce platforms, social media, and attractive fishery product packaging techniques. Indicators of the success of this program were an increase in fishermen's ability to use digital technology to market their products and an increase in the income of fishing families after participating in the program. Observations indicate that this training has had a positive impact on community understanding of the importance of digitalization in marketing fish catches.

One of the digital marketing strategies commonly used by companies and Micro, Small, and Medium Enterprises (MSMEs) to introduce their products and achieve optimal profits is through the use of social media (Hidayat et al., 2022). The rapid development of information technology, particularly the internet and social media, has significantly changed consumer behavior and the way businesses operate. Digital marketing provides strategic opportunities for business actors, including lower promotional costs, increased brand awareness, and the potential to boost sales (Dwivedi et al., 2020). However, many MSMEs have not yet fully utilized digital marketing strategies through social media. The lack of digital literacy and limited understanding of effective marketing strategies remain major challenges in business development. To address these issues, a community service team from the Faculty of Economics, Universitas Islam Majapahit, implemented a mentoring program for the MSME “DnD Donat” located in Dlanggu District, Mojokerto Regency. The objective of this program was to provide the partner with the knowledge and practical skills necessary to design and implement an effective digital marketing strategy using social media as the primary promotional channel. Through this mentoring activity, the partner received education on the fundamentals of digital marketing, how to create engaging promotional content, and how to effectively use social media platforms such as Instagram and WhatsApp Business. The results of the program showed that the partner gained an understanding of digital marketing strategies and began to implement them in their business activities. The positive impact of the program was reflected in a noticeable increase in both sales volume and income over a specific period following the implementation of the new marketing approach. This program is expected to serve as a model for developing digital capabilities among other MSMEs and to support the broader digital transformation in the micro and small business sector in a sustainable manner.

Traditional herbal drinks based on natural ingredients such as ginger, lemongrass, and lemon are widely known to have various health benefits. However, not all levels of society understand the properties, processing methods, and proper consumption of these herbal drinks. This community service activity aims to provide education regarding the benefits of herbal drinks to the community around the Sari Mutiara Pharmacy. The implementation method used was an interactive lecture, question and answer session, and distribution of information brochures. The results of the activity showed an increase in public understanding of the benefits and uses of herbal drinks. This activity was attended by 20 residents and is expected to be the first step in increasing awareness of consuming herbal drinks as a health promotion and prevention effort. Conclusion: Thecommunityserviceactivityto introduceherbaldrinks to the community around the Sari Mutiara Pharmacy successfully increased public understanding and interest in consuming herbal drinks as part of a healthy lifestyle.

Indonesia, as an agricultural country, has a large population working in the agricultural sector. Agricultural activities often involve the use of chemicals that can cause skin disorders, one of which is contact dermatitis. Contact dermatitis is an occupational disease with a high prevalence, both globally and nationally. As a form of concern for the increasing number of dermatitis cases among farmers, a community service activity was conducted in Mlati Village, Grobogan Regency. This activity aimed to increase farmers' awareness and knowledge regarding contact dermatitis prevention. The intervention included educational sessions, interactive discussions, role-plays, pre- and post-tests, and the distribution of skin health information leaflets. The activity was carried out by the Health Promotion Team from the Faculty of Medicine, Semarang State University. The evaluation results showed an increase in participants' understanding of the symptoms of contact dermatitis by 11.86% of the 21 participants who attended. Materials considered important by participants included the importance of maintaining personal hygiene after contact with chemicals, as well as the use of personal protective equipment (PPE) during work. The participants' enthusiasm was also evident in their active participation in the discussion sessions and hands-on practice. However, there was still a lack of in-depth understanding of skin health care. This demonstrates the need for regular follow-up education to reinforce the program's positive impact. Overall, these activities demonstrate the critical importance of community-based health promotion in reducing the risk of occupational skin diseases and encouraging healthier and safer behavior changes in farmers.

This community service program is designed to improve the competitiveness and marketing effectiveness of YAIKI's Shoe Business Partners, located in Karangdieng Village, Mojokerto Regency. This improvement effort is carried out through the creation of a digital product catalog integrated with QR codes as a modern promotional medium. The digital product catalog is systematically structured, interactive, and easily accessible, containing comprehensive information on the types, designs, sizes, prices, and advantages of the shoes produced. The catalog's attractive appearance is designed using design software and online platforms, thus conveying a professional impression and increasing consumer appeal. Furthermore, QR codes are created and placed on each product and promotional materials such as brochures, packaging, and posters. By scanning the QR code with a smartphone, consumers can directly connect to the digital catalog without having to manually search for information, thus making the marketing process more efficient and responsive to market needs. The program implementation method includes training in digital catalog creation using free or low-cost graphic design software and online platforms, the creation of QR codes that directly link to the catalog, and technical assistance for partners in implementing this technology into their marketing strategies. The program evaluation demonstrated increased partner understanding of digital technology, ease of product information delivery, and the potential for increased sales and broader market reach. Through this innovation, local shoe businesses in Karangdieng Village have a greater opportunity to compete in the modern market. The implementation of digital catalogs and QR codes is expected to be a practical and sustainable solution to support business growth, strengthen brand image, and encourage economic independence for the local community.

This study aims to evaluate the extent to which the Shopee e-commerce platform affects the sales rate of clothes in Pasar 16 Ilir, Palembang, which is known as one of the largest clothing trading centers in South Sumatra. The background of this research departs from the phenomenon of the rapid development of e-commerce in Indonesia, where Shopee dominates the fashion category and is the main choice of consumers in online shopping. The change in consumer behavior from conventional to digital shopping patterns encourages businesses in traditional markets to adjust strategies to remain relevant and competitive in the increasingly dynamic era of digital transformation. This research method uses a combination of quantitative and qualitative approaches. A survey was conducted on 100 sellers and 150 consumers to collect data on shopping habits, perception of promotions, and the impact of using Shopee on clothing sales. In addition, in-depth interviews with several business actors at Pasar 16 Ilir were conducted to gain a more detailed understanding of the adaptation strategies they implemented. Data analysis shows that Shopee's promotional features, such as discounts, cashback, and flash sales, are the dominant factors that increase consumer interest. Hedonistic aspects, including the convenience and pleasure of online shopping, as well as customer reviews, also have a significant influence on purchasing decisions. The results of the study confirm that the integration of Shopee with the traditional market contributes to the increase in the volume and sales value of clothes in Pasar 16 Ilir. The online-to-offline (O2O) synergy model helps merchants reach a wider market and improve their competitiveness. In conclusion, optimizing e-commerce platforms through effective promotion strategies, review management, and customer service is the key for MSME actors in facing competition in the digital era.

Sleep disturbances are a common complaint among postpartum mothers, and this condition can affect the physical and psychological recovery process after childbirth. Untreated sleep disturbances can lead to various problems, such as fatigue, decreased quality of life, and even the risk of mental health disorders such as postpartum depression. One non-pharmacological approach that can be used to address these sleep disturbances is lavender aromatherapy. Lavender aromatherapy is known to have a calming effect that can help improve sleep quality. This community service activity aims to increase postpartum mothers' knowledge about the use of lavender aromatherapy as a complementary therapy to address their sleep problems. The activity was conducted in June 2025 at the Lismarini Independent Midwife Practice (PMB), using methods that included education, discussion, and distribution of informative leaflets. A total of 15 postpartum mothers participated in this activity, and to measure their knowledge, pre- and post-tests were conducted before and after the education session. The evaluation results showed a significant increase in participants' knowledge levels after participating in the education about lavender aromatherapy. Education about the use of lavender aromatherapy has been proven effective in increasing postpartum mothers' understanding of the benefits and how to use this therapy. Thus, lavender aromatherapy can be a beneficial health promotion strategy to support postpartum recovery. Through this activity, it is hoped that postpartum mothers can apply the knowledge gained to independently improve their sleep quality, thereby supporting their physical and mental health during the recovery period. This activity also contributes to efforts to improve overall public health and provides new insights for healthcare workers in educating postpartum mothers about safe and effective alternative therapies.

The application of proper cough etiquette is an essential part of Clean and Healthy Living Behavior (PHBS) and serves as a preventive measure in reducing the transmission of respiratory infectious diseases from an early age. Health education for young children is crucial, as this stage represents the formative period where foundational habits are developed, potentially influencing long-term individual and environmental health. This community service activity was conducted on May 9, 2025, at Stella Maris Kindergarten in Tangerang City, involving 29 Nursery group children. The main objective of the program was to enhance the knowledge and skills of early childhood students in practicing correct cough etiquette and to instill healthy behaviors that they can apply in their daily lives at home and school. The implementation of the activity followed the POAC approach (Planning, Organizing, Actuating, Controlling) in a structured manner. Activities included storytelling (using engaging illustrations), screening of age-appropriate educational videos, practical simulations of cough etiquette, and fun, interactive games. These methods were designed to encourage active participation and ensure that children could understand and retain the health messages through enjoyable learning experiences. The results showed a notable improvement in the children's understanding and active involvement in practicing healthy coughing techniques, such as covering their mouths with a tissue or the inside of their elbows when coughing. Visual education combined with hands-on practice proved to be highly effective in conveying health messages to young children. The teachers responded positively to the program, emphasizing that the approach used was appropriate and should be widely implemented in other early childhood education institutions. They recognized it as a valuable promotive effort and a long-term health investment for children, laying the groundwork for healthier habits and environments in the future.

Improving the quality of children's health is one of the main priorities in achieving the Sustainable Development Goals (SDGs), particularly in addressing stunting prevention in Indonesia. Stunting remains a serious challenge in public health development, especially among young children who suffer from chronic malnutrition. To tackle this issue, effective nutritional education is essential, especially for young mothers who play a central role in caregiving and determining their children's dietary intake. In line with the shift in information consumption patterns from conventional media to digital platforms, social media is becoming increasingly significant as a channel for health communication and education. One emerging phenomenon in this context is the rise of public figures from the medical profession actively sharing health-related content online, commonly referred to as “doctor influencers.” This study aims to analyze the digital communication strategies employed by doctor influencers, using the Instagram account @mizaafrizal, owned by Dr. Miza Afrizal, as a case study, focusing on how he educates young mothers about child nutrition. This research adopts a descriptive qualitative approach, utilizing data collection techniques such as content observation, in-depth interviews, and literature review on digital communication and health promotion. The findings indicate that Dr. Miza employs a persuasive and interactive communication strategy through the use of humanistic language, visually engaging content, and scientifically supported information in each post. He also leverages Instagram features like reels, stories, and the comment section to establish two-way communication with his followers. Dr. Miza’s credibility as a pediatrician enhances the reception of his messages. His approachable, clear, and educational style of delivery successfully captures the attention of young mothers and increases their understanding of the importance of nutrition in early childhood development. These findings highlight the influential role of doctor influencers as change agents in raising public awareness about child nutrition. Moreover, they contribute positively to digital-based health promotion efforts in Indonesia, showing the potential of social media as a powerful platform to support national health initiatives.  

Anemia is a common health problem among adolescent girls, especially in developing countries like Indonesia. This condition is generally caused by insufficient iron intake, an unbalanced diet, and increased iron requirements during growth. Anemia not only impacts physical health but also affects concentration, productivity, and quality of life. Therefore, interventions based on nutrition education and the utilization of local food sources are crucial in sustainable anemia prevention efforts. One potential complementary therapy alternative is the consumption of herbal drinks based on moringa leaves (Moringa oleifera). Moringa leaves are known to be rich in iron, vitamin A, and antioxidants that play a role in red blood cell formation. This community service activity aims to increase the knowledge and skills of adolescent girls in utilizing moringa leaves as a natural source of iron. The target group is grade 10 and 11 female students at SMA Sejahtera Palembang, which was held in June 2025. The activity methods included a nutrition lecture on anemia and the importance of iron, an interactive discussion on the benefits of moringa leaves, and hands-on practice in making herbal moringa drinks (such as moringa leaf tea and moringa juice). The material was delivered using a communicative and participatory approach to actively engage participants. The results of the activity showed an increase in participants' understanding of the causes of anemia, the benefits of moringa leaves, and their willingness to consume herbal drinks as a preventative measure. Most participants also expressed interest in trying to make their own moringa herbal drink at home. This activity is expected to become part of school-based promotional and preventive efforts to address anemia in adolescent girls.

Micro,Small, and Medium Enterprises (MSMEs) are a vital pillar of the national economy, significantly contributing to employment, innovation, and regional economic development. However, in the ever-evolving digital era, many MSMEs have yet to optimally utilize digital promotional technologies and trends, leading to limited market reach and business growth. This community service activity aims to improve MSMEs' understanding and skills in building and developing their businesses through digital-based promotional strategies. The methods used in this activity include interactive outreach, hands-on training, and mentoring focused on the use of social media, online marketplaces, and other relevant digital platforms. The activity was conducted in collaboration with the MSME community using a participatory approach, enabling participants to actively engage in learning and directly apply the materials provided. The results of the activity indicate that participants showed a significant increase in knowledge and awareness regarding the importance of digital branding, designing attractive and effective promotional content, and utilizing various digital tools to expand market access. Additionally, many participants expressed greater confidence in managing digital platforms to promote their products and services independently. This increase in digital literacy is crucial in helping MSMEs remain competitive and adaptive to market changes brought about by technological advances. By equipping MSMEs with relevant digital promotion skills, this initiative contributes to the broader goal of supporting the growth of resilient, sustainable, and innovative small businesses. In the long term, such community-based empowerment efforts are expected to foster economic resilience and inclusiveness in the face of ongoing digital economic transformation.

Promiscuity is a common issue among adolescents, as a transitional phase that is highly susceptible to environmental influences, directly impacting physical, mental, and social health. Lack of understanding of the impacts of promiscuity can increase health risks for adolescents, including increased risk of sexually transmitted infections (STIs), unplanned pregnancy, organ damage due to addictive substances (narcotics), mental health disorders, and decreased social and academic functioning. This health promotion activity was conducted at Free Methodist 1 Junior High School in Medan as a form of early education and prevention. The goal was to increase students' knowledge and awareness of the dangers of promiscuity and encourage healthier and more responsible behavior. The method used was preventive education through lectures, discussions, and interactive Q&A sessions. The results of this activity showed an increase in student understanding of the material, for example, understanding of promiscuity increased from 70% to 85% and understanding of drug abuse from 62% to 67.5%, as well as the importance of developing a healthy lifestyle, avoiding harmful substances, and maintaining overall physical, mental, and social health

Conjunctivitis is an inflammation of the conjunctiva commonly affecting individuals of all ages. In Indonesia, its rising prevalence raises concerns due to its impact on quality of life and potential for community transmission. This program aimed to improve public awareness and prevention of conjunctivitis, particularly in the Puskesmas area. Cause analysis was conducted using Blum’s Paradigm, with data collected via a mini-survey. Problem prioritization applied the non-scoring Delphi method, and root causes were identified using a fishbone diagram. The intervention focused on health education and proper handwashing demonstrations. Evaluation was conducted using the PDCA (Plan-Do-Check-Act) cycle and a continuous monitoring system. Results showed an increase in post-test scores following education sessions, indicating improved community understanding of proper hand hygiene to prevent conjunctivitis transmission. The initiative is expected to continue as part of community health promotion and prevention efforts.

This study aims to examine the influence of trust and promotions on repurchase intention on the Tokopedia e-commerce platform among students of Mulawarman University. E-commerce is increasingly becoming the primary platform for buying and selling activities, and understanding the factors that influence repurchase intention is crucial for business sustainability. Trust and promotions are two key variables believed to significantly shape consumer behavior. This research employs a quantitative method by distributing questionnaires to 100 Mulawarman University students who have previously shopped on Tokopedia. The collected data were analyzed using multiple linear regression techniques to test theinfluence of trust and promotions on repurchase intention. The analysis results indicate that both trust and promotions significantly influence repurchase intention on Tokopedia. Trust is found to be the most dominant factor, followed by promotions, which also have a positive impact. These findings imply that increasing trust through secure transactions, reliable products, and responsive customer service, along with effective promotional strategies, can enhance consumers' repurchase intention. This study provides practical contributions for Tokopedia management in designing strategies to maintain and increase repurchase intention among students. Additionally, it offers theoretical insights for further research on consumer behavior in e-commerce platforms

Although MSMEs are an essential part of the national economy, many still face challenges in utilizing digital technology to enhance their business competitiveness. As a micro-enterprise based in Medan City, KYTA MSME produces herbal beverages made from natural ingredients. They encounter difficulties in digital marketing, particularly in showcasing their products and disseminating information online. The objective of this community service activity is to enhance the capacity of KYTA MSME through training and mentoring in the creation of digital catalogs, which serve as effective and contemporary promotional tools. The results of the activity indicate that the MSME actors gained a better understanding of digital technology, basic graphic design skills, and knowledge of visual marketing strategies. The outputs of the activity include ready-to-use digital catalogs, instructional modules on using Canva and Google Drive, and documentation of the reporting process. It is expected that this program can serve as a replicable model for the digitalization of other MSMEs and encourage more flexible marketing transformation in the digital economy era.

The purpose of this study was to see how cultural, social, personal and psychological factors can shape consumer decisions in Purworejo Regency in purchasing PE goats. This study used a quantitative approach with a sample size of 110 respondents. Data analysis was carried out through multiple linear regression, t-test and F-test. The results showed that simultaneously the four factors had a significant effect on purchasing decisions for PE goats. However, partially, only social and psychological factors had a significant effect, while cultural and personal factors did not show a significant effect. This finding emphasizes the importance of a marketing approach that considers the influence of the social environment and psychological drives of consumers in purchasing decisions. The implications of this study indicate that an understanding of social and psychological factors can be utilized to strengthen product promotion and communication strategies in the PE goat farming sector.

This study aims to analyze the management of ecotourism in Uma Palak Lestari, Subak Sembung Peguyangan, Denpasar City, from the perspective of collaborative governance to realize sustainable tourism. The research applies a descriptive qualitative approach. The data collection techniques used were observation, interviews, and documentation. The research findings show that the implementation of collaborative governance, involving local communities, government, traditional institutions, and CSR of Pertamina, significantly supports sustainable tourism. The collaboration encompasses participation, legitimacy, trust, accountability, and shared understanding. The process results in increased community empowerment, conservation of subak culture, and local economic development. However, challenges such as the lack of clear legal framework and limited promotion efforts are noted.

This study aims to analyze the effectiveness of social media as a means of promoting investment services at PT Victory International Futures, a futures brokerage company operating in Indonesia. In the digital era marked by the development of information and communication technology, social media has become a strategic marketing tool to increase visibility, attract investor interest, and build relationships with customers. This study uses a literature study approach to review various literature related to digital marketing strategies, the role of social media in promotion, and the dynamics of the futures brokerage industry. This study found that social media, such as Instagram, Facebook, and LinkedIn, have a significant role in increasing brand awareness, expanding market reach, and influencing investment decisions. However, its effectiveness depends on relevant content strategies, consistent interactions, and a deep understanding of target audience behavior. This study also identifies challenges such as intense competition in the digital space and the need to comply with financial marketing regulations. The conclusion of this study confirms that targeted and measurable use of social media can improve a company's image and the effectiveness of investment service promotion, with recommendations to optimize digital content and analytics strategies.

This study aims to analyze the impact of digital platforms on business communication strategies at the Mores Store MSME in Bandung City. Employing a qualitative approach, the research utilizes survey methods and descriptive analysis. Data was collected through offline interviews, literature review, and online data searches. The findings reveal that Mores Store actively leverages social media and online platforms, with Instagram and Shopee being the primary channels for promotional activities. Product promotion is heavily reliant on social media and e-commerce, which serve as the main pillars of their business communication strategy. In formulating their communication approach, Mores Store incorporates digital media by integrating persuasive interpersonal marketing, advertising, product photography, and the management of visually appealing social media displays. Overall, the study concludes that the managers of Mores Store possess a strong understanding and a high level of adaptability to digitalization and technological advancements in the era of Society 5.0, enabling them to develop effective and innovative business communication strategies.