Analysis of the Determinants of Consumer Behavior in Purchasing PE Goats in Purworejo Regency

Indah Purwaningsih ; Hesti Respatiningsih ; Dewi Shanti Nugrahani
International Journal of Economics and Management... 📅 2025 Vol 2, No 3 🔗 DOI: 10.61132/ijems.v2i3.888
Abstract
The purpose of this study was to see how cultural, social, personal and psychological factors can shape consumer decisions in Purworejo Regency in purchasing PE goats. This study used a quantitative approach with a sample size of 110 respondents. Data analysis was carried out through multiple linear regression, t-test and F-test. The results showed that simultaneously the four factors had a significant effect on purchasing decisions for PE goats. However, partially, only social and psychological factors had a significant effect, while cultural and personal factors did not show a significant effect. This finding emphasizes the importance of a marketing approach that considers the influence of the social environment and psychological drives of consumers in purchasing decisions. The implications of this study indicate that an understanding of social and psychological factors can be utilized to strengthen product promotion and communication strategies in the PE goat farming sector.
Keywords
Psychological Factors; Social Factors; PE Goats; Purchasing Decisions; Consumer Behavior
How to Cite

Indah Purwaningsih, et al. (2025). Analysis of the Determinants of Consumer Behavior in Purchasing PE Goats in Purworejo Regency. International Journal of Economics and Management Sciences, 2(3). https://doi.org/10.61132/ijems.v2i3.888

Indah Purwaningsih; Hesti Respatiningsih; Dewi Shanti Nugrahani, "Analysis of the Determinants of Consumer Behavior in Purchasing PE Goats in Purworejo Regency," International Journal of Economics and Management Sciences, vol. 2, no. 3, 2025.

Indah Purwaningsih; Hesti Respatiningsih; Dewi Shanti Nugrahani. "Analysis of the Determinants of Consumer Behavior in Purchasing PE Goats in Purworejo Regency." International Journal of Economics and Management Sciences, vol. 2, no. 3, 2025.

Indah Purwaningsih; Hesti Respatiningsih; Dewi Shanti Nugrahani. "Analysis of the Determinants of Consumer Behavior in Purchasing PE Goats in Purworejo Regency." International Journal of Economics and Management Sciences 2, no. 3 (2025).

Indah Purwaningsih, et al. (2025) 'Analysis of the Determinants of Consumer Behavior in Purchasing PE Goats in Purworejo Regency', International Journal of Economics and Management Sciences, 2(3). doi: 10.61132/ijems.v2i3.888.

Indah Purwaningsih; Hesti Respatiningsih; Dewi Shanti Nugrahani. Analysis of the Determinants of Consumer Behavior in Purchasing PE Goats in Purworejo Regency. International Journal of Economics and Management Sciences. 2025;2(3).

Artikel Terkait

Demographic Factors, Psychographic Factors, and Digital Promotion on Golf Participation Decisions: The Mediating Role of Sport Commitment

Lestari Wuryanti; Siti Auliya Putri; Ayu Nursari

Female Education, Poverty, and Household Factors in Reducing Stunting in Indonesia

Anita Kartika Putri; Ida Budiarty

Working Capital and Its Influence on Firm Performance and Sustained Growth: Evidence from Consumer Non-Cyclicals Manufacturing Companies on the Indonesia Stock Exchange

Elia Rossa; Nurasia Natsir

Clinical Leadership, Effective Communication, and Team-work Effectiveness: Mediating Role of Interprofessional Collaboration

Ester Lidia Paseki; Nofierni Nofierni; Sandra Dewi

The Effect of The Number of Msmes, The Number of Buildings and Grdp on City District Tax Revenue in South Sulawesi Province

Nur Alif Sapoetra; Abd. Rahim; Citra Ayni Kamaruddin; Sri Astuty; Abdul Rajab

The Role of Authentic Leadership in Improving Healthcare Workers Performance and Hospital Service Quality

Dian Mawarni
Tren Sitasi Jurnal