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Sherly Dewitry Nenobota; Fidelis Atanus; Yohanes Fritantus

Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi 2024 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The formulation of the research problem is what are the results of traditional market management policies in Pasar Baru Kefamenanu, North Central Timor Regency. The aim of this research is to analyze and describe the Traditional Market Management Policy at Pasar Baru Kefamenanu, North Central Timor Regency. This research uses qualitative methods to describe the management of traditional markets in Pasar Baru Kefamenanu, North Central Timor Regency. Data collection techniques through observation, interviews and documentation. The results of this research show that the Traditional Market Management Policy in Pasar Baru Kefamenanu, North Central Timor Regency has been implemented well in accordance with time and costs; The adequacy and maintenance of supporting facilities and infrastructure for markets in the form of stalls, public toilets and parking areas, still needs to be optimized by the relevant agencies; the provision of buildings/places provided has not been fully utilized by the traders because the buildings/places built are ineffective or not in accordance with the wishes of the traders; Responsiveness in the Management of Traditional Markets at Pasar Baru Kefamenanu, North Central Timor Regency regarding the responses or responses of traders and consumers in the management of Pasar Baru Kefamenanu is positive and does not cause problems;  The government has taken steps to improve management at the Kefamenanu New Market as well as possible, but traders and consumers still need to improve.

Meyliana Natasyha Nitia Chandra; Agus Salim

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2024 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Floating markets in Kalimantan have been an integral part of the traditional trading system in the region. Maritime activities play an important role in supporting the sustainability of these markets as they connect local traders to different regions in the archipelago through waterways. This article examines the dynamics of trade in floating markets, focusing on how changes in maritime activities can affect traditional trade structures and patterns. Modernization of sea transportation and competition from land-based markets have successfully affected the competitiveness of waterborne traders. Therefore, the article also discusses the challenges faced by traders, such as limited access to suitable maritime infrastructure and changing consumer preferences. The research suggests that while floating markets continue to play an important role in the local economy, pressures from globalization and changes in maritime governance may threaten their sustainability.

Putri Yani; Ade Khadijatul Z Hrp; Vebri Sugiharto

Jurnal Bisnis, Ekonomi Syariah, dan Pajak 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to determine the effect of promotions on the income of clothing businesses in Pasar Baru Panyabungan, Mandailing Natal Regency, North Sumatra. Data collection was carried out through a survey of 56 respondents consisting of market traders, where 35.71% of the respondents were men and 64.29% were women. The majority of respondents were aged between 26-40 years (35.71) and had a high school education or equivalent (62.50%). The results of simple linear regression analysis show that promotion has a significant influence on income, with a regression coefficient of 0.484. This means that every one unit increase in the promotion variable has the potential to increase revenue by 0.484 units. The regression model obtained is Y= 82.586 + 0.484 The validity test shows that all statement items are valid with a calculated r value greater than r table (0.2221), while the reliability test with Cronbach alpha shows a value of 0.685 for promotion and 0.839 for income, which means the instrument used is reliable. In addition, the classical assumption test ensures that the data is normally distributed and there is no heteroscedasticity. The research also identifies challenges such as intense competition and environmental issues in the market. These findings emphasize the importance of effective promotional strategies, supported by government policies that encourage sustainable economic growth in traditional markets.

Rizky Saputri Hasibuan; H. Amhar Maulana; Nur Jannah Nasution

Jurnal Inovasi Ekonomi Syariah dan Akuntansi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This thesis aims to: (1) To determine the marketing strategy of the tofu production business in increasing sales results according to an Islamic economic perspective at the Pinta Tofu Factory in Neighborhood VII, Sibuhuan Market, Barumun District. (2) To find out the advantages and disadvantages of marketing strategies used by Pinta Tofu Factory in Neighborhood VII, Sibuhuan Market, Barumun District.  This research is a type of field research (field research), where this research uses qualitative research methods. The subjects in this study were the owners and employees of the Pinta tofu factory. Data collection techniques in this study were through observation, interviews and documentation. Data analysis techniques used in this research are data reduction, data presentation and conclusion drawing. The results showed that: (1) The marketing strategy applied by Pinta Tofu Factory is a market segmentation strategy, market positioning, differentiation and targeting. Then in the application of market segmentation, it suggests three segments such as psychographic segmentation, geographic segmentation and demographic segmentation. This is done so that it has a good impact on the business run by Mrs. Uba Roisa Lubis. (2) The advantages of choosing a location that makes the selling power of the Pinta Tofu Factory, having a strategic production site and directly marketing the products owned directly to traditional markets are also an attraction because it is easier for people to buy the products offered. While the shortcomings of the Pinta Tofu Factory are in capital problems in developing the business, the scarcity of production raw materials, namely soy beans, is also an obstacle in meeting public demand and the many competitors that appear in the target market by offering the same product.

Gito Ardiansyah; Rozali Toyib

Mars: Jurnal Teknik Mesin, Industri, Elektro Dan Ilmu Komputer 2024 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Students at SMA Negeri 1 Central Bengkulu are still dominated by the manual method, namely taking student absences by recording them on paper which will later be summarized from each student's attendance data. Because the manual recap of student attendance data also affects the information about attendance recaps which is still limited to the school, so parents/guardians cannot monitor student attendance levels. Inconsistency in attendance data can be detrimental to students, there is often a difference between the absences listed in the attendance register book/record into the system, which is one of the factors that makes the original data and data that have been verified into the system different. Utilizing the location of an Android smartphone to become an attendance system, which functions to provide location information based on the user's nearest location, assisting in searching for locations based on 6 existing parameters, namely education (high school/vocational school/university), hospital, hotel, restaurant, tourist attraction , and malls/traditional markets. It is hoped that this application will always be up to date so that this application follows developments in Android-based lecturer/teacher attendance information technology using the Flutter framework.

Shafira Imanina; Wahyuni Zahrah

Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Traditional markets are places where sellers and buyers interact directly in social and economic aspects. This design aims to create cleanliness and comfort for visitors by using an eco-friendly architectural approach. This study's research method uses qualitative methods through literature studies and also field observations with primary data obtained through surveys, documentation and interviews. Then carry out an analysis of the site and architectural aspects to serve as guidelines for design. This design implements the main concepts, including zoning which consists of a public zone, namely the traders' room, inner court, food court area, event area and parking area, a semi-public zone, namely the reception room in the management room, a private zone, namely the management room and service zones, namely security post, loading dock, toilet, prayer room and service room. The zoning concept is based on its function, namely a traditional market where the parking area surrounds the market building, then there is a loading dock area that surrounds the market building and there is a food court area in the inner court of the market and an event area in the market section. This market building has an open concept which only has a roof as protection from sunlight and rain. This building has a height of 1 floor with a spatial arrangement for wet commodities and dry commodities and also non-food items in the front area. The central part of the room or the center of the room has an inner court area for culinary delights by adding a concept and having lighting that comes from skylights on the roof.    

Dhea Isti Riyana; Iva Khoiril Mala; Sutantri Sutantri

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2024 LPPM Universitas Sains dan Teknologi Komputer

This research aims to find out the role of the digital economy in the performance of modern markets in Indonesia. The method used in this research is a qualitative descriptive method by collecting data from various books and journals whose research focus is the same as the title of the research being studied. The research results show that the digital business economy has provided opportunities for entrepreneurs in the future. By using digital everyone can advance their business and gain profits. With this modern market, consumers will find it easier to access transactions with traders in unlimited areas. However, on the other hand, the modern market also has a negative impact on the Indonesian economy, such as the traditional market ecosystem which will be defeated by the modern market and fraud.

Elyanti Rosmanidar; Agusriandi Agusriandi; Bima Afandy Daulay

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2024 LPPM Universitas Sains dan Teknologi Komputer

This research aims to find out what factors cause more women to sell at the Aurduri market, how women contribute to helping their family's economy, and to find out the obstacles faced by women traders at the Aurduri market. This research uses qualitative methods, with data collection techniques through observation interviews and documentation. The results of the research show that there are three factors that cause women to sell more at the Aurduri market, namely: first, the family economic factor, where the husband's income is insufficient for daily living needs. The second factor is education and age, where female traders who have low education and are quite old and do not have the qualifications to work in other places, because they are old, but they are still fit and productive to work, decide to become traders at the Aurduri market. The three self-actualization factors from the research show that the informants admitted that they enjoyed selling at the market because apart from being able to meet friends, filling in their free time also increased their income. The contribution of female traders to the family is classified as medium to high, which can be seen from the results of their sales which are used for daily needs, to increase family income, and also for savings. There are two obstacles faced by women traders, namely the weather conditions when it falls, secondly, the large number of home-scale vegetable sellers competes with the prices and completeness of goods which are available in almost every neighborhood and housing complex, especially on the road to the Aurduri market.

Riyani Sijabat; Feby Caroline; Benget Marcelino Sitinjak; Lenti Susanna Saragih; Aurora Elise Putriku

Jurnal Ekonomi, Akuntansi, dan Perpajakan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

In the modern era, advancements in technology and information have transformed traditional communication into digital formats. Companies leverage technology to compete and survive in a competitive environment. Social media plays a crucial role in interaction, information exchange, and collaboration, serving as a powerful business promotion tool due to its broad reach. In global marketing, companies must develop creative and adaptive strategies to utilize social media effectively. This study employs a qualitative descriptive method to identify the success factors of marketing strategies using social media in a global context. The findings indicate that global marketing strategies require a deep understanding of target markets, positioning, marketing mix, and budgeting, as well as adaptation to cultural, economic, and legal factors in the target markets.

Lenti Susana Saragih; Aurora Elise Putriku; Silvia Diva Sari; Yessi Novitasari Laia; Yoga Syahputra

Jurnal Strategi Bisnis Teknologi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to analyze the use of digital marketing as a marketing medium in an effort to increase the contribution of the Micro, Small and Medium Enterprises (MSME) sector to national exports in the Industrial Revolution 4.0 era. Digital marketing has opened up new opportunities for MSMEs to reach wider and more diverse markets, beyond traditional geographic boundaries. By using digital platforms, MSMEs can interact with global consumers, introduce their products and services to international markets, and build strong brand awareness. This research uses a literature study method to collect data from various related literature. The research results show that effective use of digital marketing can increase MSME sales turnover and overcome various obstacles faced in implementing digital marketing strategies. Therefore, digital marketing is an important strategy that must be adopted by MSMEs to increase their competitiveness in the global market and achieve sustainable growth.

Manie Sari Ama Putri; Puteri Adiba Wan Noer Azizah; Dhea Amallia

Jurnal Ekonomi dan Pembangunan Indonesia 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Traditional markets are transaction centers and supply networks for people's basic needs so that in traditional markets there is quite strong competitiveness between traders because in traditional markets many traders sell the same merchandise as other traders. Therefore, in serving consumers, traders must provide good service so that consumers feel comfortable and will return and become regulars at the shop. In traditional markets there is a relationship or personality relationship between sellers and buyers. This is related to the concept of social capital which is getting to know each other and in which there are also elements of trust, social networks and normative values ​​between economic actors. Social capital in traditional markets plays a very important role in the existence of traditional markets so it is not surprising that the development of modern markets is increasingly widespread nowadays, but traditional markets can still survive and become a culture and necessity that is still very much needed by the local community to this day. The research method for analyzing Trader Interactions in Traditional Markets to Improve Economic Welfare in Tanggul Wetan Village uses descriptive methods. In this research analysis, we use social capital theory based on Pierre Bourdieu's perspective, which states that the definition of social capital is the amount of resources, actual or virtual, that are gathered in an individual or group because they have a long-lasting network of reciprocal relationships of acquaintance and more or less recognition. institutionalized (Field, 2011:23). We researchers use the concept of trust.

Firda Febrianti, Putri; Helmi; Tri Kuncoro, M. Firdaus; Irawati, Dyan

Transformasi: Journal of Economics and Business Management 2024 Universitas 17 Agustus 1945 Semarang

Traditional markets in Sidoarjo, like in many places in Indonesia, play an important role in the local economy and community life. However, the challenges of modernization and competition with modern markets have threatened the sustainability of these traditional markets. The role of entrepreneurs and market managers is key in developing traditional markets in Sidoarjo. This research aims to analyze the role of entrepreneurs and market managers in developing traditional markets in Sidoarjo. The research method used is a qualitative study with data collection techniques through in-depth interviews and direct observation in the field. The research results show that entrepreneurs have a strategic role in increasing the competitiveness of traditional markets through product innovation, promotion and improving service quality. Meanwhile, market managers play an important role in organizing market governance, ensuring cleanliness, safety and comfort of visitors, as well as facilitating cooperation between sellers. By actively involving entrepreneurs and market managers in the development process, traditional markets in Sidoarjo can face the challenges of modernization and increase their attractiveness for local communities and tourists. In conclusion, close collaboration between entrepreneurs and market managers is needed to ensure the sustainability and progress of traditional markets in Sidoarjo.

Ema Kirani; Putri Mauliza; Tri Auri Yanti

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2024 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

This research aims to examine residents' perceptions of the influence of location and price on purchasing decisions at Indomaret, Purwobinangun Village, Langkat Regency. The background to this research is based on the phenomenon of the increasing number of modern retail outlets penetrating rural areas, which were previously dominated by traditional markets. The presence of Indomaret as the only modern retail in this area creates challenges for local stalls and creates differences in prices and ease of access for consumers. The research used a qualitative descriptive approach with an interview method with residents of Purwobinangun Village and its surroundings as informants. The research results show that even though Indomaret's location is far from the city center, local people feel that the location is strategic because it is close to their settlements and easy to access. Apart from that, the price difference with local shops is considered reasonable, and promotions held by Indomaret increasingly attract consumers to shop. In conclusion, location and price factors at Indomaret play a significant role in influencing village community purchasing decisions. This research is important to understand the adaptation of village communities to modern retail and apply it to local market development.

Faisal Riza Rahman

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This systematic literature review evaluates the existing research on capital structure and financing decisions within the property and real estate sector of Southeast Asia (ASEAN). Despite the sector's dynamic growth and substantial investments, the financial strategies specific to ASEAN remain minimally explored. A methodical review of scholarly articles from ScienceDirect, and Google Scholar spanning from 2000 to 2023. Our analysis identified prevalent themes and trends, notably the application of traditional capital structure theories such as pecking order and trade-off theories to more developed markets. However, the review highlights a significant gap in empirical research focusing on the unique economic, regulatory, and market conditions in ASEAN that crucially impact capital structure and financing choices in the region's property sector. The findings emphasize the need for more targeted empirical studies that account for the socio-economic diversity and specific institutional frameworks of ASEAN countries. These studies aim to enhance understanding of the financing behaviors in their property and real estate markets, thus aiding policymakers and investors in crafting informed strategies and policies.  

Murdiyanto, Edi; Sudarmiatin Sudarmiatin

JURNAL EKONOMI BISNIS DAN MANAJEMEN (JISE) 2024 CV. ALIM'SPUBLISHING

Traditional traders, especially clothing traders, have experienced a decline in sales amidst the development of modern markets and online sales. The research raised a case study in the Wlingi Blitar market, the largest market in the Blitar district, East Java. Research using a qualitative approach is presented descriptively, resources are obtained through in-depth interviews and also documenting, making observations, and using secondary data to obtain in-depth information so that a complete picture is obtained regarding the topic of traditional markets, modern markets, and digital transformation which has given rise to online sales. The research results stated that clothing traders experienced a decline in sales caused by the emergence of many modern shops in the Wlingi area and its surroundings and due to the rise of online sales. Some market sellers can transform sales digitally by selling their products online, but some traders need help to do this, so sales experience a decline. 

Nur Wulan Intan Palupi; Dian Imami Mashuri; Achmad Yoki Febrima

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research is intended to evaluate the marketing strategy implemented by the Mogobo Snack Tuban Micro Enterprise to increase their sales. Mogobo Snack is a micro business that produces fried meatball chips with a spicy taste as its characteristic. This research adopts qualitative methods using observation, interviews and documentation instruments. The findings from the research show that the Mogobo Snack Tuban Micro Enterprise implements a marketing strategy in the form of a marketing mix consisting of product, price, promotion and distribution elements. The strategy includes production of high-quality chips, pricing based on production costs, online and offline marketing, as well as promotion via social media and a door-to-door approach. The SWOT analysis shows several alternative strategies that Mogobo Snack can implement, such as increasing digital marketing, developing new products, collaborating with culinary influencers, and expanding into traditional markets. By implementing these strategies, Mogobo Snack can overcome the challenges of competition and changing consumer trends, thereby increasing sales volume and increasing its market share and profitability.

Ngadi Permana; Mohammad Chaidir

Jurnal Bisnis Inovatif dan Digital 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to evaluate the application of a new methodology in investment decision-making, specifically using the regression tree approach on stock market indices. This approach is expected to enhance prediction accuracy and assist investors in making more informed investment decisions, especially in volatile and uncertain markets. Based on the literature review, regression trees offer advantages in identifying non-linear relationships between market variables that are often undetected by traditional models such as the Capital Asset Pricing Model (CAPM). Despite its advantages, the application of regression trees also faces challenges, such as overfitting issues and the need for large and complex data. This study concludes that regression trees can improve investment decision-making, but careful attention is required regarding model tuning and data quality.

Rajesh Kumar Sharma; Rahul Prakash Patel

International Journal of Economics, Commerce, and Management 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study investigates the effects of e-commerce growth on traditional retail businesses in emerging economies, focusing on market share shifts, consumer behavior, and sales trends. Analyzing data from Southeast Asian and African markets, the research reveals how e-commerce platforms are reshaping customer preferences, posing both challenges and opportunities for traditional retailers. Findings suggest that the rise of e-commerce is leading to a transformation of the retail landscape, with significant implications for future business models and strategies.

Gusti Agung Sri Guntari

Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Teknik Indonesia

Abstract: Covid-19 or better known as the Corona Virus has become a public concern since its appearance was detected in China for the first time in early 2020. The death of thousands of people due to this virus has made it the center of attention of many countries, including Indonesia. The COVID-19 pandemic has proven to have put pressure on economic and social conditions in Indonesia since the end of 2019. Traditional markets have become places where many people from various places gather, resulting in an increased risk of infection. The risk of infection is not only for traders, but also for buyers and their families and people they meet or have close contact with, so it is very necessary to implement health protocols by market traders.

Bima Afandy Daulay; Elyanti Rosmanidar; Agusriandi Agusriandi

Jurnal Manajemen Riset Inovasi 2024 Pusat Riset dan Inovasi Nasional

This research aims to find out what factors cause more women to sell at Aurduri market compared to men, to find out how women contribute to helping their family's economy at Aurduri market, and to find out what problems or obstacles female traders face when contributing to Aurduri market. . This research uses a qualitative method, with a total of 9 informants. The data sources used are primary and secondary data sources with data collection techniques through observation interviews and documentation. The results of the research show that there are three factors that cause more women to sell at the Aurduri market, namely: first, family economic factors, where the husband's income is not sufficient for daily living needs, and the costs of school children. The second factor is education and age, where female traders who have low education and are quite old and do not have the qualifications to work in other places, because they are old, but they are still fit and productive to work, decide to become traders at the Aurduri market. The third factor of self-actualization, the results of the research, showed that respondents admitted that they enjoyed selling at the market because apart from being able to meet friends, filling their free time also increased their income. The contribution of women traders to the family is classified as medium to high, which can be seen from the results of their sales which are used for daily needs, to increase family income, and also to save on unexpected costs. There are two obstacles faced by women traders, namely the weather conditions when it rains making buyers in the market lonely, secondly, the large number of home-scale vegetable sellers competes with the price and completeness of goods which are almost available in every neighborhood and housing complex, especially those on the road to the market. Aurduri makes buyers prefer shopping in nearby places.