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The development of creative economy based on art and culture in this modern era has a strategic role in strengthening the existence of tourist villages in Kendal Regency. This research was conducted in Kampung Ragam Warna in Kampung Mranggen, Kutoharjo Village, Kaliwungu District, Kendal Regency, where with poor environmental conditions economically and socially, these deficiencies can be transformed into a potential for sustainable tourist villages. This study analyzes the potential of local art and culture as the main attraction in the development of tourist villages. Through a qualitative approach, this study identifies various forms of art and culture that can be developed and the challenges faced in the process. The results of the study indicate that strengthening the creative economy based on art and culture not only increases the competitiveness of tourist villages, but also encourages the active participation of local communities in preserving cultural heritage. Empowerment of local communities and collaboration between the government, creative industry players, and the community are the main keys to creating sustainable tourist villages. In conclusion, an integrated and sustainable development strategy can increase tourist attractions and strengthen the position of Kendal Regency as a superior cultural tourism destination.

The development of creative economy based on art and culture in this modern era has a strategic role in strengthening the existence of tourist villages in Kendal Regency. This research was conducted in Kampung Ragam Warna in Kampung Mranggen, Kutoharjo Village, Kaliwungu District, Kendal Regency, where with poor environmental conditions economically and socially, these deficiencies can be transformed into a potential for sustainable tourist villages. This study analyzes the potential of local art and culture as the main attraction in the development of tourist villages. Through a qualitative approach, this study identifies various forms of art and culture that can be developed and the challenges faced in the process. The results of the study indicate that strengthening the creative economy based on art and culture not only increases the competitiveness of tourist villages, but also encourages the active participation of local communities in preserving cultural heritage. Empowerment of local communities and collaboration between the government, creative industry players, and the community are the main keys to creating sustainable tourist villages. In conclusion, an integrated and sustainable development strategy can increase tourist attractions and strengthen the position of Kendal Regency as a superior cultural tourism destination.

This research aims to determine the effectiveness analysis of the strategic role of the Department of Cooperatives and SMEs in implementing the UMKM development program in Sikka Regency. Data analysis uses Qualitative Analysis with the interview method. The results of this research show that, firstly, the strategic role carried out by the District Cooperatives and SMEs Service. Sikka is education and training which aims to increase the capacity and abilities of MSME players and facilitate the process of processing business legalization such as permits, MUI certificates, halal and so on. The two efforts that have been carried out by the Department of Cooperatives and SMEs include providing training to MSMEs, both technical training and training to increase the insight of MSME players. Third, efforts to implement the MSME development program carried out by the Sikka Regency Cooperative and SME Service have not been effective due to various obstacles, namely internal factors such as a lack of budget for coaching assistance, as well as external factors such as a low entrepreneurial spirit, the level of consumption of products produced by MSMEs also low, as well as low marketing of local products produced by MSMEs.

Developing a marketing strategy for corn agricultural products is an important step to increase the competitiveness and income of corn farmers in Indonesia. Corn as one of the main agricultural commodities has great potential to meet food and industrial needs. This discussion aims to analyze the current conditions of the corn market, identify the challenges faced by farmers, and formulate effective marketing strategies. The results of the discussion show that factors such as product quality, price and market accessibility greatly influence the success of corn marketing. Apart from that, the use of information technology and digital marketing has also been proven to increase market reach and distribution efficiency. Based on these findings, recommended marketing strategies include strengthening distribution networks, improving product quality through training for farmers, and using digital platforms for marketing. By implementing this strategy, it is hoped that corn farmers can increase their income and contribute to national food security

This study aims to identify the potential and development strategies for a community-based tourism village in Asap Indah Tourism Village. Data were obtained from observations, interviews, and literature studies. A SWOT analysis was applied to determine the weaknesses, strengths, opportunities, and challenges of developing Bedono tourism village, which can be used to determine the appropriate strategies for community-based tourism development in Bedono Village, Sayung District, Demak Regency. In this research, the process of data reduction, data presentation, and conclusion drawing was carried out simultaneously. The research results concluded that Asap Indah Tourism Village in Wonosari Village, Bonang District, Demak Regency has high potential for development into a community-based tourism village, including fish smoking, water apple agro-tourism, local restaurants, and Bule fishing spots. Based on the SWOT analysis, several strategies can be enhanced to develop Asap Indah tourism village in Wonosari Village, Bonang District, Demak Regency, including strategies for developing tourist attractions, such as creating integrated tourism packages and holding special events; forming a tourism management team; enhancing promotion strategies; improving infrastructure; improving tourism human resources; and strengthening cooperation with stakeholders and investors. If these potentials are developed by involving and empowering the local community, they can increase the value and benefits for the local population in terms of economy, socio-culture, religion, and environment.

This activity aims to increase student involvement and role in entrepreneurial activities as well as foster students' interest in entrepreneurship through entrepreneurship education through marketing and product sales strategies. This activity shows that students' entrepreneurial interest is very high, the marketing and sales skills demonstrated are the main reference in developing their ideas for business. So, this activity shows how to develop through training strategies towards product sales simulations and group work carried out by students. The student's role in developing this strategy succeeded in significantly improving marketing and sales skills. The results of this entrepreneurial practice provide valuable insight for students regarding the factors and keys to success in entrepreneurship.

This research was carried out on the basis of describing promotion analysis in the development strategy of a sustainable tofu trading business in Simangambat village, Siabu sub-district, Mandailing Natal district by taking a case study in Simangambat village, Siabu sub-district, Mandailing Natal regency, which is one of the villages whose community has a tofu trading business, namely Sustainable tofu.  This research was conducted from October 2023- July 2024. This research method uses a qualitative approach where this research describes, explains and interprets objects according to what they are. Data validation was carried out by gathering information from several informants who were directly related to the Tofu Trading Business.  Apart from that, the researcher also carried out direct observations at the research location to verify the data whether the data obtained from the informants was in line with reality data or not. As a result of this research, the author concludes that the promotion analysis in the development strategy for the sustainable tofu trading business in Simangambat village still cannot be said to be optimal. This can be seen from the marketing system of tofu factories which has not kept up with the times and is still developing a system through a system of entrusting it to stalls. So sustainable tofu businesses must develop systems such as using social media for marketing so that the business they manage can develop further and can also compete with other tofu businesses.     

SWOT analysis is one of the well-known tools for situation analysis of the company's internal and external environment. SWOT analysis is often used as a reference for strategic planning by maximising strengths and taking opportunities by minimising weaknesses and avoiding threats. This research was a descriptive qualitative research using SWOT analysis as an evaluation. This study used data collection techniques of observation, interviews, and questionnaires. The sampling technique used was purposive sampling techniques. The number of respondents was 9 respondents who were owners, employees, teachers, and students of Gama Private Center. The results of the SWOT analysis found 5 points in each factor. It is known that the internal value is positive 2.42 and the external factor is positive 1,90. The position of the Gama Private Centre is in quadrant I.  

The problem phenomenon faced by Micro Businesses is the limited ability to enter a larger and wider trade chain system, so that opportunities to develop are limited both in terms of market competition and business product innovation. The aim of the research is to carry out an analysis of the Formulation of Micro Business Development Strategies by the Ciamis Regency Small and Medium Enterprises Cooperatives and Trade Service. The method uses a descriptive qualitative research design, by obtaining data from the results of field studies and literature studies. Data analysis using data reduction, data display, and conclusion drawing/verification.  The results of the research show that the formulation of the Micro Business Development Strategy by the Ciamis Regency Small and Medium Enterprises Cooperatives and Trade Service has not been implemented optimally, because there are problems with data on Micro Business actors in Ciamis Regency which have not produced accurate data. Officers are limited in carrying out Micro Business development because it is not proportional to the number of Micro Business actors. The management budget for empowering micro businesses is less than the budget for facilitating business permits.

This paper discusses the Analysis of MSME Strategy in the Development of Creative Economy in the Small Dodol Industry in Muara Tapus Village, Sungai Aur District. The purpose of this study is to analyze what strategies have been implemented by MSMEs based on the creative economy in the small dodol industry in Muara Tapus Village, Sungai Aur District and to provide alternative strategies that are in accordance with the current position and condition of the business. This type of research uses qualitative research with a descriptive approach. The data source used is the primary data source, namely data from informants. The data collection techniques used are observation, interviews and documentation in the small dodol industry in Muara Tapus Village, Sungai Aur District. The subjects in this study were small dodol industry business actors in Muara Tapus Village, Sungai Aur District. Based on the results of the study, it shows that there are several obstacles or constraints on the development of MSMEs, namely minimal capital, human resources, low management. And the strategic factors that influence the development of MSMEs are capital, marketing, operations, human resources and aspects of government policy.

In the increasingly advanced digital era, social media has become a crucial tool in marketing strategies for Micro, Small, and Medium Enterprises (MSMEs). This article analyzes the use of social media in the marketing development of HNTnugraheniboutique Fashion, an MSME in the fashion industry based in Yogyakarta. The research methods employed include social media content analysis, online surveys targeting consumers, and in-depth interviews with the business owner. The findings reveal that HNTnugraheniboutique Fashion utilizes social media platforms, particularly Instagram and WhatsApp, to enhance visibility, build brand awareness, and boost sales. Despite these efforts, there remains potential to further optimize their social media usage for marketing purposes. Creative and relevant content proves effective in capturing consumer attention and influencing purchasing decisions. In conclusion, this research affirms that social media is an effective tool for MSMEs to develop marketing strategies. However, challenges such as competition and understanding digital consumer behavior underscore the need for further research to identify more specific and effective content strategies tailored for the MSME sector, particularly in Indonesia

This research explores the strategies implemented by entrepreneurs in East Java to enhance industrial productivity through human resources development (HRD). Within the dynamic economic context and diverse industrial structure, this study aims to identify and analyze innovative strategies used by entrepreneurs to address challenges related to the quality and quantity of competent human resources. The research methodology employed a qualitative approach with document analysis and secondary data from various relevant sources. Findings highlight the importance of collaboration among industrial sectors, government, and educational institutions in improving HRD quality, alongside enhancing effective implementation of Occupational Health and Safety (OHS) policies in workplaces. The implications of this research suggest adopting HRD-focused strategies and improving OHS practices to enhance industrial competitiveness in East Java and support sustainable economic growth.

The creative industry sector has become one of the important contributors to national economic growth in many countries. This research aims to explore development strategies for the creative industry sector in Indonesia in order to encourage national economic growth. Using qualitative methods of literature study, this research analyzes various secondary data sources, including government reports, scientific journals, and publications related to the creative industry. The research findings reveal the great potential that Indonesia has in the creative industry sector, such as rich culture and diversity of creative resources. However, there are challenges that must be faced, such as the lack of supporting infrastructure, access to capital, and protection of intellectual property rights. This research proposes a development strategy that includes identification of leading subsectors, increasing competitiveness and innovation, as well as targeted government policies and support. By implementing this strategy, Indonesia can take advantage of the creative industries sector as a driver of sustainable economic growth and increase competitiveness in the global market.

Entrepreneurship and innovation are two key elements in strengthening economic growth and creating added value across various industry sectors. This study aims to investigate the relationship between entrepreneurship development strategies and competitive dynamics in fostering innovation. The research methodology employed includes both qualitative and quantitative analyses of data from various industries and markets. Findings indicate that the use of targeted and adaptive entrepreneurship development strategies can enhance a company's competitive position in a volatile market. Additionally, healthy competitive dynamics and interactions among market players also play a crucial role in stimulating innovation through healthy competition and productive collaboration. The practical implications of this study highlight the importance for companies to develop entrepreneurial strategies that focus not only on creating economic value but also on generating social and environmental value. Moreover, collaboration between companies, governments, and educational institutions is necessary to create an ecosystem that supports sustainable innovation. This research contributes to understanding the complex dynamics between entrepreneurship, competition, and innovation in the rapidly changing global economy.      

Strategy is an effort to develop a company's competitive position amidst business competition. A business development strategy is an effort to conduct an analysis of regional market conditions, both internal which includes strengths and weaknesses, external conditions which include opportunities and threats that will be faced, then alternatives are taken to determine the strategy that must be implemented. The aim of this research is to determine the strategy for developing the Idol Batik House business in Pemusiran Village, East Tanjung Jabung Regency. In this research, the method used is qualitative, the data analysis method used is SWOT analysis and the data collection method uses observation and interviews. Based on research results, Batik Idola utilizes its strengths to gain opportunities by using strategies including maintaining the quality of its batik, maximizing communication technology for marketing and technology in the production sector such as electric canting to maximize production and carry out business development. And the strategy used by Batik Idola to minimize existing weaknesses and to avoid threats that come, namely by increasing promotions by utilizing promotional media according to existing funds, and also adding distribution channels such as agents, resellers or sales.

Natural resource conservation or conservation areas whose main use is recreation and tourism in coastal and aquatic areas are called Marine Nature Tourism Parks (TWAL). Kupang City and Kupang Regency have a conservation area known as the Kupang Bay Marine Nature Tourism Park. Kupang Bay Marine Natural Tourism Park has a lot of potential that can be managed as a tourism destination. The author is interested in conducting research to find out and formulate a Potential Development Strategy for the Kupang Bay Marine Natural Tourism Park. This research approach is descriptive qualitative, where the data produced is descriptive or explains clearly. Based on the research analysis that has been carried out using SWOT Analysis, it is concluded that the Kupang Bay Marine Nature Tourism Park Development Strategy has a Strength-Opportunity strategy. This strategy is an aggressive strategy where the potential of the Kupang Bay Marine Natural Tourism Park is utilized as widely as possible to create opportunities.

Indonesia has great potential in horticulture, including floriculture, because it is one of the world's centers of biodiversity. The purpose of this research is to study the marketing strategies used by the Ibal Flower Flower Shop in Medan, North Sumatra, to sell their decorative flower products. This research uses a qualitative descriptive approach and collects data through direct observation, interviews and literature study. As a result of this research, Ibal Flower Flower Shop has succeeded in building a business that focuses on high quality products and services. However, to face increasing competition, these businesses must step up their digital marketing campaigns through e-commerce and social media platforms, hold promotional events, and collaborate with plant-loving communities. Supplier diversification, improving packaging quality, optimizing pricing, and effective inventory management are some of the suggestions for product development. Ibal Flower Flower Shop is expected to increase sales and maintain its sustainability in a dynamic market by using creative and effective marketing strategies.  

This study examines the influence of social media on business communication development in Shopee. Through online surveys and interviews, data were collected from 100 respondents and 30 randomly selected consumers. The analysis results indicate that Shopee's communication strategy through social media is effective in enhancing customer interaction and influencing purchasing decisions. Positive responses to content, content influence on purchases, and Shopee's responsiveness to consumer interactions serve as evidence of the success of these strategies. The implications of these findings emphasize the importance of investing in innovative content development and training for social media response teams.

This research aims to understand the government's efforts in increasing local revenue (PAD) through the development of tourism potential in West Manggarai Regency during the 2019-2022 period, specifically focusing on the natural tourism of Rangko Cave. The process of developing tourism potential, particularly the natural tourism of Rangko Cave, requires government efforts to overcome existing challenges by using strategies to increase the PAD of West Manggarai Regency. This research employs a descriptive qualitative approach, conducting structured interviews with informants such as the Head of the Regional Revenue Agency, the Head of the Tourism Office of West Manggarai Regency, the Head of Tanjung Boleng Village, employees of the Regional Revenue Office, employees of the Tourism Office of West Manggarai Regency, and the residents of Tanjung Boleng Village. The results show that the West Manggarai government and the residents of Tanjung Boleng Village have made efforts and strategies to increase local revenue through the development of tourism potential, particularly the natural tourism of Rangko Cave, as best as possible despite several obstacles, such as a lack of supporting facilities for good and structured services, which reduce the value of the tourism site.

In an increasingly digital era, traditional marketing must be equipped with digital strategies to compete in the global market. The purpose of this study is. develop an effective digital distribution strategy to increase brand awareness and sales of Batik Tulis Asthina. The research method used is a case study with a qualitative approach. Information was also obtained from interviews with the owners. The results show that the use of Tokopedia's social media such as Instagram, Facebook, and Shopee significantly increases brand visibility and interaction with customer