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This study aims to analyze the role of communication in Customer Relationship Management (CRM) systems in creating customer satisfaction at PT Bangkit Jaya Teknik Indonesia, a business-to-business (B2B) cold storage installation service company. The research background lies in the increasing number of customer complaints during 2022–2024, mainly due to delayed responses, suboptimal after-sales service, and the absence of a centralized communication record system. This study employed a qualitative approach with a case study design. Data were collected through observation, semi-structured interviews with internal parties (marketing project, project manager, project PIC) and customers, as well as company archival documentation. The findings reveal that responsive, open, and two-way communication plays a significant role in enhancing customers’ sense of being valued, trust, and loyalty, which ultimately fosters satisfaction. However, communication barriers such as delays in after-sales service, gaps between customer expectations and company procedures, and the lack of a communication database remain major challenges. To overcome these, the company has initiated strategies including the development of a customer communication database, improved after-sales monitoring, and the adjustment of communication standard operating procedures to align with customer needs. These results reinforce the relevance of Relationship Management theory and the IDIC model, both of which emphasize communication as the core of CRM. Theoretically, this study contributes to organizational communication studies, while practically, it provides recommendations for B2B service companies to prioritize communication in CRM strategies to strengthen customer satisfaction and loyalty.

Earthquakes are natural disasters that frequently occur in coastal areas, posing significant threats to the survival and well-being of local communities. Due to the high vulnerability of these regions, it is crucial for the population to possess adequate preparedness and a strong sense of self-efficacy in responding to such disasters. Self-efficacy, referring to an individual's belief in their ability to overcome challenges or manage difficult situations, is considered a key factor in preparing for and responding to earthquakes. Previous studies have shown that individuals with higher levels of self-efficacy are more likely to be better prepared for natural disasters, including earthquakes. This study aims to examine the relationship between self-efficacy and earthquake preparedness in the Parangtritis community, specifically in Dusun Sono. The primary objective of this research is to analyze the extent to which self-efficacy is related to earthquake preparedness. This study employs a descriptive correlational approach with a cross-sectional design, allowing the researcher to identify the relationship between two variables at a single point in time. A sample of 85 respondents was selected using purposive sampling, based on specific characteristics relevant to the research objectives. The respondents were from the Dusun Sono community, Parangtritis. Data were analyzed using Kendall’s Tau test to examine the relationship between self-efficacy and preparedness for earthquake disasters. The analysis revealed that 74.1% of respondents exhibited high self-efficacy, and 49.9% demonstrated good preparedness. Statistical analysis indicated a significant relationship between self-efficacy and earthquake preparedness, with a p-value of 0.000 (p<0.05), suggesting that the results are highly unlikely to have occurred by chance. Additionally, the correlation coefficient of 0.615 indicates a moderate strength of the relationship between the two variables. These findings provide strong evidence that higher levels of self-efficacy are associated with better preparedness for earthquake disasters.

In the Candi Village community, there is still a phenomenon of a lack of awareness in understanding, exploring, and experiencing the historical values contained in Gedong Songo Temple. This condition has implications for the less than optimal use of historical sites as educational facilities and media for forming local cultural identity. Efforts to increase historical awareness are considered more effective if instilled from an early age through a contextual and applied educational approach. This study focused on students of SDN Candi 03, most of whom come from four hamlets around the area, namely Talun, Nglarangan, Ngipik, and Ndarum. The community service program designed aims to provide solutions to the partner's priority problem, namely low historical awareness among students, through the application of educational tourism and Project Based Learning (PjBL) methods. Educational tourism is positioned as a learning strategy that integrates recreational and educational aspects, allowing students to gain firsthand experience in interpreting historical sites. Meanwhile, PjBL is oriented towards project-based activities that encourage active student involvement in exploring real-world problems and producing creative products or solutions. The program is divided into three main stages: preparation, activity implementation, and monitoring and evaluation. The results of these activities are expected to increase students' knowledge, awareness, and concern for local cultural heritage, while fostering a sense of responsibility in preserving Gedong Songo Temple. Thus, educational tourism and PjBL-based education can be a relevant alternative model for fostering historical awareness among the younger generation in areas surrounding historical sites.

This community service initiative aims to apply biopore infiltration hole technology as a community-based flood mitigation solution in Labuhan Ratu District, Bandar Lampung City. This area faces major problems in the form of a high risk of waterlogging caused by low soil absorption, predominance of watertight surfaces, and suboptimal drainage systems. The program is carried out with a project-based community empowerment approach, where as many as 50 local residents are involved in each stage of the activity. These stages include environmental awareness campaigns, technical training on making biopore infiltration holes, providing equipment, and direct practice in the field. A total of 100 strategic points in the Dasawisma Palapa 6 environment are the locations for the implementation of biopores. The results of the activity show that this simple technology effectively improves the soil's ability to absorb water and reduce surface runoff, so that the risk of inundation can be reduced. In addition, this activity also encourages the formation of community groups that are tasked with maintaining biopores, in order to ensure the sustainability of long-term benefits. This program not only has a positive impact on the quality of the physical environment, but also strengthens the capacity of citizens to manage natural resources based on appropriate technology. The active participation of the community has proven to be the key to success, as it creates a sense of belonging while increasing ecological awareness at the local level. These findings confirm that the integration of simple technological innovations and community empowerment is an effective strategy in building sustainable environmental solutions, especially in the face of urban flood challenges.

A partnership agreement is a form of business collaboration, either directly or indirectly, that is established based on the principles of mutual need, mutual trust, mutual reinforcement, and mutual benefit. Such partnerships generally involve Micro, Small, and Medium Enterprises (MSMEs) working with larger businesses in order to create a fairer and more sustainable business relationship. However, in practice, the implementation of partnership agreements often does not reflect these fundamental principles. This is also evident in the nucleus-plasma scheme within the palm oil plantation sector, where the relationship between the nucleus companies and plasma farmers tends to show an imbalance of bargaining power. This study aims to examine the application of partnership principles in the implementation of nucleus-plasma agreements in palm oil plantations, viewed from the perspective of prevailing legislation, particularly the Law on Micro, Small, and Medium Enterprises (MSME Law). The findings indicate that the application of partnership principles has not yet been fully implemented consistently. The partnership relationship remains unequal and is largely dominated by the nucleus companies, creating a sense of injustice for plasma farmers. In terms of supervision, the Indonesian Business Competition Supervisory Commission (KPPU) plays a crucial role in ensuring that partnership agreements are carried out in line with these principles. One of the measures taken is monitoring the implementation of behavioral change commitments by business actors. KPPU ensures that nucleus companies do not abuse their dominant position and continue to provide fair opportunities for plasma farmers. Therefore, this study highlights the importance of strengthening oversight and enforcing regulations so that the objectives of nucleus-plasma partnerships in palm oil plantations can truly be realized in accordance with the principles mandated by law.

Scouting extracurricular activities play a strategic role in shaping the character of elementary school students, particularly in instilling the values of discipline, solidarity, and cooperation, which are essential for children's personal and social development. This community service project aims to describe the process of mentoring the Marching Regulations (PBB) at SDIT Al-Qonita while identifying the impacts it has on strengthening students' character. The methods used in mentoring include lectures to convey basic concepts, demonstrations as examples of correct movements, repeated practice to train technical skills, joint reflection to evaluate experiences, and a comprehensive evaluation of the results of the activities. The mentoring process was carried out in three meetings over three weeks, with stages starting from an introduction to basic marching material, intensive group practice, and implementation of evaluations that emphasize technical and non-technical aspects. The results of the activity showed that students experienced an increase in technical skills in marching, such as movement accuracy and neatness of formation. Furthermore, this activity was proven to be able to strengthen discipline, solidarity, a sense of responsibility, and the ability to work together among students. Furthermore, the inclusion of educational games and icebreakers during training sessions has proven effective in maintaining motivation, reducing boredom, and creating a pleasant learning environment. Thus, the extracurricular Scouting activities, supported by the National Scout Movement (PBB), serve not only as a means of training marching skills but also as a means of ongoing character development. The results of this community service demonstrate that the PBB can be used as a relevant educational instrument to strengthen the character of elementary school students while simultaneously supporting the achievement of national education goals.

Preoperative anxiety is one of the psychological problems that patients often experience and can affect physiological stability, response to anesthesia, and the postoperative recovery process. High levels of anxiety in patients leading up to surgery can have negative impacts, both physically and emotionally. One of the interventions that can be done to reduce anxiety is therapeutic communication by nurses. Therapeutic communication has an important role in creating a relationship of mutual trust, providing a sense of security, and helping patients understand the medical procedures to be undertaken. However, there are still conditions where therapeutic communication has not been implemented optimally. This study aims to determine the relationship between nurses' therapeutic communication and the level of anxiety of preoperative patients at RSI Pekajangan. The study used a quantitative approach with a correlational design and involved 72 respondents who were selected through purposive sampling techniques. The research instruments included a therapeutic communication questionnaire and the Amsterdam Preoperative Anxiety and Information Scale (APAIS). Data analysis was carried out using the Spearman Rank test. The results showed that most respondents rated therapeutic communication in the categories of good (81.9%) and moderate anxiety (72.2%). Statistical tests showed a significant relationship between nurses' therapeutic communication and preoperative patients' anxiety levels (p = 0.027) and moderate correlation strength (r = -0.260). The conclusion of this study confirms that therapeutic communication plays a role in lowering patients' anxiety, so it is recommended that nurses improve therapeutic communication skills as part of pre-surgical interventions.

Desa Kareo, Serang Regency, faces environmental challenges due to the dominance of industrial activities, resulting in a lack of green spaces and increased air temperatures. This situation prompted the implementation of a greening program as a form of community service to support the improvement of the village's environmental quality. The program was carried out using a participatory approach, involving residents in identifying critical land areas, planting seedlings (BIVIT), and post-planting maintenance. Greening efforts focused on open lands, roadside areas, and public facilities that were previously barren. The results showed an improvement in the visual comfort of the environment, a reduction in barren areas, and increased community participation in preserving the plants. These findings confirm that locally collaborative greening initiatives have significant potential to restore environmental quality, especially in areas heavily impacted by industrial activities. Reforestation efforts focused on previously barren open spaces, roadsides, and public facilities. These previously unproductive lands now serve as green spaces that provide ecological benefits, such as carbon sequestration and improved air quality. Furthermore, tree planting has a positive impact on lowering local temperatures, a crucial issue given the increasing temperature levels associated with urbanization and industrial activity. The reforestation program demonstrated significant improvements in environmental visual comfort, a reduction in barren areas, and increased community participation in caring for the planted plants. The community members involved in the program demonstrated a sense of ownership of their environment and a commitment to maintaining the sustainability of the planted plants. These findings confirm that reforestation initiatives involving local collaboration have significant potential to restore environmental quality, particularly in areas impacted by industrial activity. With this program, it is hoped that the quality of life of the Kareo Village community will improve as the ecological balance in the area is maintained.

The Community Service Program (Kuliah Kerja Nyata / KKN) of Universitas Tidar Group 23 in Giriwetan Village, Grabag District, Magelang Regency, was conducted for one month (July 3–August 3, 2025) with the aim of strengthening students’ interest in pursuing higher education at SD Negeri Giriwetan. This topic is important due to the low motivation of students in rural areas, influenced by economic limitations, lack of information, and insufficient environmental support. The study employed a qualitative method through observation, interviews, and documentation to describe the process and impact of the program. Activities included coloring and creating environmental-themed posters, song creation training using Artificial Intelligence (AI), and developing a “Tree of Hopes” containing students’ aspirations. The results indicate an increase in learning motivation, awareness of the importance of education, and interest in technology. The program proved effective through its creative and participatory approach, despite limitations in time and scope. These findings highlight the importance of sustaining similar structured programs to achieve broader and long-term impacts. Furthermore, the program was not only beneficial for students but also had a positive effect on teachers and the surrounding community. Teachers gained exposure to innovative teaching methods and technology-based learning media that can be adapted in future classes. Parents and community leaders became more aware of the role of family and environment in supporting children’s education. The collaboration between university students and local stakeholders created a sense of collective responsibility in shaping the younger generation. In addition, the integration of Artificial Intelligence as a learning tool sparked curiosity among students and introduced them to the relevance of technology in daily life. Although challenges such as limited facilities and short implementation time persisted, the program successfully demonstrated that creativity and participatory engagement could overcome such barriers.

This community service program was designed to empower residents of RW 06 Kalibaru, North Jakarta, by transforming local organic waste—such as sawdust and seashells—into a high-value commodity: oyster mushrooms. The training began with a needs assessment to ensure the relevance of the materials, followed by the application of the Adult Education (POD) approach, integrating theoretical and practical learning. The theoretical sessions provided participants with insights into economic prospects, nutritional benefits, and business opportunities, while the practical sessions developed technical skills in substrate preparation, sterilization, inoculation, and mushroom maintenance. The program was reinforced through participatory discussions, demonstrations, and simulations to ensure effective skill transfer. Monitoring and evaluation were conducted via Focus Group Discussions, and continuous mentoring was carried out through field visits, online communication, and the formation of farmer groups as collaborative platforms. As a result, participants demonstrated a significant improvement in knowledge and technical skills, accompanied by greater awareness of the economic potential of previously discarded waste. This initiative not only serves as an innovative solution to environmental problems but also acts as a catalyst for the application of the circular economy, creating micro-enterprise opportunities and strengthening community economic independence. The synergy between universities, the local community, and industry partners is a key factor in sustaining the program, with recommendations for expanding training on product diversification, marketing strategies, and policy support to accelerate business development. Additionally, the success of the program has opened new avenues for sustainable entrepreneurship, particularly in communities with limited resources. The involvement of local stakeholders—such as community leaders and small businesses—has been instrumental in fostering a sense of ownership and shared responsibility for the program's success. The use of organic waste as a resource for mushroom cultivation also aligns with broader environmental goals, such as reducing waste and promoting sustainable practices.

Conventional robotic surgical systems, while offering enhanced dexterity and 3D visualization, suffer from a critical limitation: the absence of tactile sensation. This sensory disconnect can lead to inadvertent tissue damage from excessive force application and complicates delicate maneuvers that rely on the surgeon's sense of touch. This research proposes and validates a novel surgical robotic system architecture designed to bridge this sensory gap by integrating high-fidelity 3D visual input with accurate, real-time force feedback from tactile sensors mounted on the end-effector. To rigorously evaluate this innovation, a structured comparative methodology was employed. A cohort of surgeons performed standardized surgical tasks, including suturing and tissue manipulation, on realistic soft-tissue phantoms. The performance of a conventional (visual-only) system was benchmarked against that of the proposed (visual-haptic) system. A comprehensive dataset was collected, which included objective metrics such as task completion time, precision deviation from the ideal tool path, and the magnitude of applied forces. Concurrently, subjective evaluations from the participating surgeons were gathered to assess perceived control, cognitive workload, and overall task confidence. The test data revealed statistically significant improvements when using the visual-haptic system. Participants not only completed tasks with greater speed and accuracy but also applied considerably lower and more consistent forces. The analysis underscores that haptic feedback, enabled by advanced sensor fusion, not only restores a crucial 'sense of touch' to the surgeon but also reduces the incidence of excessive force application, potentially minimizing tissue trauma and improving patient recovery. These findings confirm the hypothesis that haptic-visual integration constitutes a new paradigm in robotic surgery, shifting the paradigm from purely visual guidance to a more intuitive, multi-sensory surgical experience. This study also discusses future challenges and opportunities, including the potential for AI-driven partial autonomy, such as creating virtual safety boundaries or automating sub-tasks, and the development of next-generation sensor technologies to further enhance clinical outcomes.

This study aims to enhance the utilization of One Media Digital tvOne by employing Instagram as a strategic communication tool. Instagram was chosen because of its strong visual and interactive characteristics as well as its large active user base in Indonesia, making it highly relevant in the context of strengthening the branding of digital television media. The focus of this research is to explore how tvOne leverages Instagram to reinforce its branding, increase audience participation, and build emotional closeness with its followers. The research adopts a descriptive qualitative approach with data collection techniques including in-depth interviews, participatory observation, and documentation. The informants consist of the tvOne social media team responsible for managing the official account, as well as active Instagram users who represent the primary audience. Two main theories support the analysis: Uses and Gratifications Theory, which emphasizes audience motives and satisfaction in media consumption, and Brand Awareness Theory, which relates to efforts in building awareness and audience loyalty toward a brand. The findings reveal that tvOne applies a consistent communication strategy through engaging visual content and the use of Instagram features such as reels, stories, and live streaming, combined with an interactive communication style. These strategies have proven effective in enhancing brand awareness, reinforcing a positive image, and cultivating audience loyalty. Personal approaches through direct interactions also foster a sense of emotional involvement among followers of the @tvonenews account. Thus, Instagram serves not only as an entertainment platform but also as a strategic communication device that continuously strengthens tvOne’s digital branding.

This study aims to explore the positive perceptions of Office Management grade X students regarding the use of the Instagram account @osissmksandikta in efforts to enhance the image of SMK Sandikta. The background of this research is based on the importance of social media as a means of public communication in the digital era, particularly in building the reputation of educational institutions among the younger generation. The OSIS Instagram account is viewed as the school’s representation in delivering information, promoting activities, and creating emotional engagement between the student organization and both internal and external audiences. The research employed a qualitative descriptive approach. Data collection techniques included in-depth interviews, participatory observation, and documentation to obtain comprehensive findings. The informants consisted of one key informant, namely the OSIS advisor, and three main informants who were Office Management grade X students. Informants were selected purposively, considering their direct involvement with the OSIS Instagram account. The findings reveal that the @osissmksandikta Instagram account is perceived as effective in building a positive school image through the presentation of engaging visual content, a communication style suited to student characteristics, and the provision of relevant, easily accessible information. The account also fosters a sense of involvement and pride since its management is carried out alternately by OSIS members, thereby strengthening collective ownership. Furthermore, active student participation in responding to content reinforces the relationship between the school and its students. The study concludes that the use of Instagram can serve as an effective medium for enhancing a school’s positive image if managed consistently, interactively, and in alignment with the needs and preferences of the target audience. This finding is expected to contribute to the development of school communication strategies through social media.

This study aims to identify, describe, and analyze the organizational communication strategy implemented by the Chairman of the Youth Organization Sub Unit 032 of Jatiasih District in increasing member loyalty. The phenomenon behind this study is the fluctuation in the presence of members in organizational activities and the challenge of maintaining active youth participation in the digital era. Members' loyalty is seen as a determining factor for the success of an organization in carrying out social, cultural, and community programs. The research method used is qualitative with a descriptive approach. Data was collected through in-depth interviews, direct observation of Karang Taruna activities, and documentation of organizational archives. The research informants were selected using purposive sampling techniques, including the Chairman of the Youth Organization and members who actively participated. Data analysis is carried out using an interactive model that includes collection, reduction, data presentation, and conclusion drawn. The results of the study show that the communication strategy of the Chairman of the Youth Organization is democratic, participatory, and interpersonal. The communication media used is in the form of WhatsApp Groups for quick coordination and face-to-face meetings to strengthen emotional bonds between members. The Chair also utilizes informal strategies such as casual conversations and non-formal social interactions to get closer to members. This strategy has a positive effect on member loyalty indicators, such as compliance, responsibility, active participation, and a sense of belonging to the organization. This study concludes that effective, open, empathetic, and adaptive communication to the needs of members is the main factor in strengthening the loyalty of youth organizations. These findings are expected to make an academic contribution to the study of community-based organizational communication and practical benefits for Karang Taruna administrators and similar organizations in managing membership dynamics at the local level.

This study investigates the meanings associated with the song “Scaredy Cat” by Ian DPR, focusing on connotative and denotative aspects through a semantic perspective. Using qualitative research methods, this work builds on existing research related to figurative language. The findings highlight the complex interaction between the song's literal meaning and its deeper emotional implications, which collectively enhance its impact. Denotative aspects provide a clear understanding of the songwriter's experience, while connotative elements invite deeper engagement with themes of fear, anxiety, and vulnerability. This research reveals that figurative language, such as metaphors and imagery, contributes to the layered interpretation of songs. This complexity not only strengthens the emotional bond between the artist and the audience but also encourages listeners to reflect on their own feelings and experiences. The importance of language in music as a means of expressing human emotions is emphasized. By combining empathetic language and figurative language, songwriters can create a sense of release and emotional connection. The results align with previous research on the importance of figurative language in enhancing lyrical meaning and emotional resonance. Further research is recommended to explore the relationship between semantics and emotional expression across various music genres.

The process of managing, creating, or organizing something in the best way to achieve the best or ideal results is called optimization. Optimization aims to maximize or minimize certain values ​​to produce effective, successful results consistent with desired goals. You can communicate and interact with people you've never met in person using social media sites like Facebook. Online friendships can even be formed. Social media platforms like Facebook. Social media should be used with caution because almost everyone uses it. Facebook can be used for entertainment, education, promotion, and information sharing, all of which can be beneficial if done correctly. Everyone who uses Facebook should be aware of communication ethics, maintain their privacy, and refrain from sharing offensive content to maintain the security and usability of the platform. The implementation involves socialization methods and question-and-answer sessions with mothers at a social gathering. April 15, 2025. This activity took place at a resident's home. In addition to providing optimization training, the activity also aimed to improve communication between the village head and residents through the active involvement of participants. The goal was also to create a positive discussion atmosphere to improve community well-being and foster a stronger sense of togetherness and trust for future village growth. This will allow for identification of existing communication barriers and collaborative work to find solutions.

This study aims to examine and analyze the performance of employees at the Village Office of Bottopenno, Majauleng District, Wajo Regency. The research employed a descriptive analysis method with a total population and sample of 27 employees, all of whom were designated as respondents. Data collection techniques included observation, documentation, and questionnaires distributed to the employees. The collected data were then analyzed using quantitative descriptive analysis to provide a clear picture of employee performance conditions. The findings indicate that employees at the Bottopenno Village Office are able to position and apply their abilities effectively in carrying out the tasks assigned by their superiors. Employees not only complete tasks according to instructions but also demonstrate a high sense of responsibility in handling every duty. This is reflected in the alignment between the work targets set and the outcomes achieved. The performance of employees also meets expectations in terms of discipline, timeliness, and the quality of public services provided. Overall, the performance of the Bottopenno Village Office employees can be categorized as very good. Their work results are in line with the expectations of their superiors and with established regulations, thereby fostering a conducive work environment and ensuring optimal public services. Consequently, the performance of village officials has been running effectively and is expected to continue improving to support the achievement of sustainable village governance goals.

Digital technology has significantly shifted communication patterns among the residents of RT 02 RW 08 Bangetayu, transitioning from traditional face-to-face interactions to digital spaces, particularly through Facebook groups. This study employs a qualitative method, utilizing observation, in-depth interviews with nine informants, and digital content analysis to explore this transformation. The findings show that, while direct communication still exists, digital interactions have become dominant due to their speed, expressive freedom, and coordination efficiency. This shift is largely driven by increased accessibility to digital platforms, the rise of digital culture, and the comfort of communicating without facing traditional social barriers. Residents are more inclined to engage online as it provides a sense of convenience and a platform for sharing opinions freely. However, the study also highlights a paradox where online participation has surged, while face-to-face conversations have declined, leading to challenges in maintaining social cohesion within the community. The study suggests that while digital communication offers many advantages, it is essential to find a balance between online and offline interactions to preserve the strong community ties that are fostered through personal, direct engagement. The implications of this research call for efforts to promote a hybrid communication model that integrates both digital and face-to-face interactions for the benefit of community building and social harmony

Student motivation is crucial to success in learning a foreign language. This study focuses on analyzing the motivation of students studying Indonesian as a foreign language in the Bipas in-country learning program at Udayana University in Bali. Specifically, the study is aimed at investigating the motivations of foreign students learning Indonesian in the program, and whether students' learning motivation shifts by the end of the course. The study involved 38 foreign students and five Indonesian lecturers during the Spring 2024 semester as respondents, and applied an explanatory sequential mixed methods design which consists of two phases, namely a quantitative phase and a qualitative phase to collect data. The results show that, despite strong support from the Balinese community for using the Indonesian language, students' motivation shifted from instrumental to integrative at the end of the course. Integrative motivation, which is prevalent, is defined as a desire to connect with the culture and community. Instrumental motivation ,on the other hand,  such as the expectation that learning Indonesian will open up career opportunities or improve social status, remains relatively low. To increase overall motivation, the learning programme should combine the two types of motivation, strengthening the sense of social connection and emphasising the practical value and tangible benefits of learning Indonesian.

Discipline is a crucial aspect of education that plays a significant role in shaping students’ character and sense of responsibility. However, the manual discipline assessment process at SDIP Baitul Maal presents several issues, such as inaccurate data, limited analysis capabilities, and difficulty for teachers and parents to monitor students effectively. With the advancement of information technology, digital systems offer a potential solution to improve the efficiency and objectivity of the evaluation process. This study aims to design and develop a web-based application for assessing student discipline by implementing the K-Means Clustering method optimized with the Elbow method. The system is designed to cluster students based on numerical data such as attendance, tardiness, neatness, and rule violations, allowing for more accurate classification of discipline levels. The results show that the system successfully groups students into clusters automatically and provides informative visualizations of the outcomes. Additionally, the system facilitates real-time monitoring and evaluation by school staff and parents through a user-friendly interface. Therefore, the application of the K-Means Elbow method proves effective in supporting decision-making within the educational environment. This research is expected to contribute to the digital transformation of school management and enhance the quality of student character development.