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Nadira Marsandri Ratnakaniya; Azryl Gustian Azhar; Almalia Pramena

Jurnal Kewirausahaan Cerdas dan Digital 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Cahaya Grosir Indah is a retailer that sells various foodstuffs, clothing, electronics and other general goods. In this research, Cahaya Grosir Indah is the retail store we chose, whether there is an inappropriate layout of the store facilities. This research aims to help optimize the layout design of retail facilities using the Activity Relationship Chart (ARC) method which focuses on analyzing the relationship between activities in retail stores and Total Closeness (TCR) which focuses on the degree of closeness of each room facility in the Cahaya retail business. Indah Wholesale to set top priorities in retail development. Based on the results of the Activity Relationship Chart (ARC) calculation at Cahaya Grosir Indah, the first facility that was prioritized because the results were the highest was the cashier with a TCR (Total Closeness Rating) score of 162, product shelves with a score of 126, warehouse with a score of 34, facility center with a value of 94, and toilets with a value of 18. Therefore, for retail it is important to place other facilities with high value results and are prioritized so that they can be close to each other and facilitate operational processes. The layout has a strategic impact in the longer term. A strategic and comfortable layout provides benefits for retailers to make it easier to organize efficient layout positions and can reduce the density of activity in retail and make it easier for customers to shop.

Rina Putri; Faisal Harahap; Ade Kusuma

International Journal of Management 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study investigates how IoT (Internet of Things) technologies enable innovative business models in smart enterprises. By exploring use cases in manufacturing, healthcare, and retail, the research highlights opportunities for operational efficiency and new revenue streams. Challenges related to data management, interoperability, and cybersecurity are also discussed.

Andy Hermawan; Ravli Avdala Kahfi; Erwin Surya; Ulfatul Aini; Risky Hidayat

Jurnal Bisnis Inovatif dan Digital 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In a competitive business environment, understanding customer behaviour and improving retention strategies are critical to a company's success. Many companies struggle to identify valuable customers, understand their needs, and develop effective marketing strategies. One method that has proven effective is Recency, Frequency, and Monetary (RFM) analysis, which measures customer value based on three dimensions: when the customer last made a purchase, how often they transact, and how much money they spend. This research focuses on applying the RFM method with Python for customer segmentation in a retail company. By analysing customer transaction data, this research shows how RFM analysis can provide deep insights into customer behaviour and assist in the development of more targeted marketing strategies. The ultimate goal is to improve customer retention and maximise the return on investment (ROI) of marketing activities. This research offers practical solutions to common challenges in customer relationship management and contributes to the development of more efficient data-driven marketing methods.

Sulastri Sonbai Feto; Rudepel Petrus Leo; Debi F. Ng. Fallo

Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Law Number 22 of 2001 concerning Oil and Gas that oil and gas business activities are divided into two, namely upstream business activities and downstream business activities. The activity of buying and selling fuel oil is usually in retail form which is put in a glass bottle with a liter size that will be sold to buyers who have previously been bought by sellers from gas stations where fuel oil (BBM) is one of the important elements in fulfilling the community's economy. Based on the initial observations of researchers, especially in Kupang City, retail fuel oil sellers cannot be calculated so much and usually, these retail fuel oil sellers sell in front along the road or in ordinary places, vehicles pass by by setting up mini kiosks or workshops. Therefore, researchers formulate the main problems, namely: (1) How is the implementation of legal regulations related to the act of purchasing fuel oil (BBM) at gas stations using jerry cans for resale in terms of Law Number 22 of 2001 concerning Oil and Gas? (2) What are the factors that hinder the police in handling the activity of purchasing fuel oil (BBM) using jerry cans at gas stations in terms of Law Number 22 of 2001 concerning Oil and Gas? This research is a research that uses the Empirical Juridical method. This research is a legal research conducted by researching regulations, primary data, documentation studies. The research aspects studied are Law Number 22 of 2001 concerning Oil and Gas, legal factors, law enforcement factors, facilities and facilities factors, community factors, buying and selling fuel oil, cultural factors. The results of the study found that: (1) Law Number 22 of 2001 concerning Oil and Gas in its implementation has not run well and is less firm against people who abuse fuel oil (BBM); (2) Factors that become obstacles for the police in handling fuel purchase activities are legal factors, law enforcement factors, facilities and facilities factors, community factors and cultural factors.

Lamidi, Marjam Desma Rahadhini &

Adi Widya: Jurnal Pengabdian Masyarakat 2024 Lembaga Penelitian dan Pengabdian Masyarakat

Kegiatan penyuluhan ini dilakukan kepada para pemilik ritel di wilayah Cangakan, Nusukan, Banjarsari, Surakarta. Luaran dari kegiatan ini adalah: 1) Meningkatnya pengetahuan dan wawasan peserta dalam rangka mempertahankan bisnis ritel dalam menghadapi persaingan yang kompetitif, 2) Meningkatnya pengetahuan peserta dalam manjemen pengelolaan usaha, dimana pelaku harus mampu memisahkan dalam peran manajemen keuangan, manajemen operasional, manajemen sumberdaya manusia dan manajemen pemasaran, agar usahanya tetap eksis, 3) Meningkatnya pengetahuan peserta dalam pemasaran online, karena untuk mendapatkan barang langsung dikirim ke toko, 4) Kegiatan ini dapat berlanjut, sehingga ada prinsip kemitraan antara tim pengabdian dan para pemilik ritel. Kegiatan ini dilakukan dengan tahapan sebagai berikut: 1) Pemilihan peserta pengabdian kepada masyarakat, yaitu pemilik bisnis ritel/kelontong di wilayah Cangakan, Nusukan, Banjarsari, Surakarta, 2) Penyampaian materi penyuluhan tentang bagaimana strategi mempertahnkan bisnis ritel dalam persaingan kompetitif, 3) Pelaksanaan evaluasi. Evaluasi dilakukan dengan cara: sebelum penyuluhan, dilakukan tanya jawab untuk mengetahui pengetahuan awal setiap peserta tentang bisnis ritel/toko kelontong; setelah penyuluhan, dilakukan tanya jawab lagi tentang materi yang sama. Dengan membandingkan hasil jawaban, maka akan diketahui apakah ada peningkatan pengetahuan peserta tentang pengelolaan bisnis ritel dan ruang lingkupnya.Kata kunci: strategi, bisnis ritel, persaingan yang kompetitif

Faturrahman Ardiansyah; Apriansyah Apriansyah

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2024 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This research aims to develop a cashier application to improve efficiency and user experience in Rieska stores. By using the UI/UX design method, this application is designed to facilitate transactions and inventory management. The design results show a cashier application that is responsive and easy to learn. Users provided positive feedback, indicating wider adoption in the retail environment. This research highlights the importance of developing cashier applications that focus on user needs in improving efficiency and user experience in retail businesses.  

Ahmad Ali; Noor Laila Ramadhani; Arda Raditya Tantra; Abdul Aziz; Teguh Harso Widagdo

Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

Visual merchandising is an important strategy in the retail world which aims to attract customers, increase sales and strengthen a company's brand image. However, this concept also has the potential to provide wider benefits to society in general. This community service involves direct observation of visual merchandising practices at Kedjora Grosir Magelang MSMEs, as well as interviews with shop owners and the local community. The findings show that by using the right visual merchandising strategies, stores can become more environmentally friendly, promote local products, and provide education about relevant social issues. Community service through visual merchandising can provide benefits such as increasing awareness of environmental and social issues, empowering local producers, and creating an inclusive shopping environment for all levels of society. In addition, this initiative can also increase the sustainability of the local economy and create stronger relationships between stores and the surrounding community. This community service shows that visual merchandising is not just about creating aesthetically appealing displays, but also about harnessing the power of retail stores to have a positive impact on society. Therefore, the integration of community service principles in visual merchandising strategies can be a significant step in building sustainable relationships between business and society.

Rajesh Kumar Sharma; Rahul Prakash Patel

International Journal of Economics, Commerce, and Management 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study investigates the effects of e-commerce growth on traditional retail businesses in emerging economies, focusing on market share shifts, consumer behavior, and sales trends. Analyzing data from Southeast Asian and African markets, the research reveals how e-commerce platforms are reshaping customer preferences, posing both challenges and opportunities for traditional retailers. Findings suggest that the rise of e-commerce is leading to a transformation of the retail landscape, with significant implications for future business models and strategies.

Lella Anita

CiDEA Journal 2024 Universitas 17 Agustus 1945 Semarang

 The purpose of this study research is to determine the financial position of the retail company, namely PT Ramayana Lestari Sentosa Tbk in the last few years. The company's profit and loss report can be reviewed in the financial report to determine the company's financial condition. Each company has its own financial reports which aim to provide very useful information for both external and internal parties. Financial reports must be prepared in a structured and systematic manner. These reports are prepared as a form of management accountability to parties affected by the company's performance over a certain period of time. The Profit and Loss Report is a more comprehensive and detailed explanation of the company's financial results and costs over a certain period of time. This report is very useful for the business world, with one of its main objectives being to help the business world in making decisions regarding future actions.

Lutfika Arifa Faizati; Intan Pandini; Hwihanus Hwihanus

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

This research explores the impact of implementing incentives at the Bu Ira basic food agency in Krian, Sidoarjo on employee performance, with a focus on sales bonuses and non-financial incentives. The research results show that sales bonuses related to target achievement provide additional motivation for employees to increase sales, especially when bonuses are linked to certain products that have higher profits. Additionally, non-financial incentives such as recognition for good performance have proven effective in building team spirit and increasing job satisfaction. The discussion involved understanding that incentive design must be tailored to the grocery store context, taking into account the unique characteristics of this industry. Sales bonuses, when tied to specific types of products, can provide a greater motivational boost for employees. Recognition of good performance can be realized in the form of promotion or additional training, providing added value in employee career development. Flexibility in incentive design, effective communication, and continuous evaluation of the effectiveness of incentive programs are the keys to success. The results of this research provide insight for business owners and managers in the grocery agency industry to design incentive programs that suit employee needs and business goals, as well as accommodate changes in the industrial environment.

Yohana Fransiska Natalia; Ni Luh Ayu Atmi Kamaratih; Hwihanus Hwihanus

Jurnal Akuntan Publik 2023 International Forum of Researchers and Lecturers

PT Andalan Inti Indonesia is a company operating in the retail sector. In running a business, a company needs to pay attention to the management control system. As one part of carrying out management functions, planning cannot be separated from control. The management control system itself has the aim of planning, evaluating and making decisions in order to develop and maintain the company's survival. The method used in this research is descriptive qualitative. The results of data analysis show that the strategic planning process at PT Andalan Inti Indonesia is good and budget preparation is carried out per division as well as to make it easier to detail the budget for activity needs. Based on the results of the analysis, it can be concluded that the implementation of the management system control function at PT Andalan Inti Indonesia is quite good and running well. The company has focused on increasing brand awareness as a step in achieving its sales target of 2 billion. Apart from marketing its products offline, the company also utilizes technology that supports the popularity of the online market. Employee placement is carried out appropriately to ensure the effectiveness and productivity of each division. Overall, PT Andalan Inti Indonesia has a structured and holistic approach to company management, with a focus on adapting to market changes, evaluating performance, and implementing short-term strategies that are in line with online market trends.

Agna Sabrina; Andri Soemitra

Jurnal Ekonomi dan Keuangan Islam 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

PTPN IV Medan Company is a company operating in the plantation sector in Medan, Indonesia. As a company operating in the business sector, PTPN IV Medan also has a retail business division which is an important part of its operational activities. This research is the result of qualitative research by raising the problem of how to apply Islamic economic principles in the PTPN IV Medan company. This type of research method is qualitative research using a descriptive approach and library research. As for the data sources in this research, the primary data is interviews with related parties, namely employees who work at the PTPN IV Medan company, while the secondary data is data obtained through reports regarding the PTPN IV Medan Company. In this context, it is important to evaluate the extent to which this company applies Islamic economic principles in its retail business. This analysis can also provide insight into the effectiveness and success of implementing Islamic economic principles in the company's retail business.

Imelia Putri; Muhamad Nu’man Adinasa; Najmi Alif Wardana; Parhan Muhamad Abdillah

Jurnal Teknologi Pangan dan Ilmu Pertanian 2023 International Forum of Researchers and Lecturers

This study aims to determine: (1) Production costs of the H. Asep cabbage nursery in Callingan Village, Pasirwangi District, Garut Regency; (2) Profitability of the H. Asep cabbage plant nursery in Callingan Village, Pasirwangi District, Garut Regency; (3) The marketing channel for the H. Asep cabbage plant nursery in Callingan Village, Pasirwangi District, Garut Regency; (4) The amount of marketing margin for cabbage seedlings for each level of the institution. The method used is descriptive quantitative and data collection is done by data collection techniques with interviews and questionnaires as a guide. Respondents were determined by purposive sampling. The sample in this study is the owner of the business unit H. Asep Seeds. Data analysis methods used are cost analysis, profitability analysis, channel analysis and marketing efficiency. The results of this study are two patterns of marketing channels, namely (1) Producers ‒ final consumers, (2) Producers ‒ retailers ‒ final consumers. Based on the results of research on the business of H. Asep cabbage seedlings, the seeds can be said to be efficient with a price share of 73% to 81%.

Dinda Rizqa Aulia; Nurhayati Nurhayati

Jurnal Ekonomi dan Keuangan Islam 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research was conducted with the aim of investigating the influence of the 4P Marketing Mix on consumer decisions regarding PTPN IV Butong Tea & Tobasari Tea retail products. Marketing Mix 4P includes four main components, namely product, price, place and promotion, which are interrelated and have the potential to influence consumer decisions. In this context, Butong Tea & Tobasari Tea were chosen as retail products offered by PTPN IV. The research method used in this study involves interviews with willing sources as a means of collecting data. Research respondents were consumers of Butong Tea & Tobasari Tea who were randomly selected. The data collected will be analyzed using the narrative analysis method to identify the influence of each 4P Marketing Mix component on consumer decisions. The hope is that this research can provide more in-depth knowledge about the factors that influence consumer decisions in choosing Butong Tea & Tobasari Tea. Moreover, the main aim of this research is also expected to provide broader understanding for PTPN IV in optimizing their marketing strategy to increase product interest so that it influences consumer decisions. The conclusions from this research can contribute to knowledge and understanding of the influence of the 4P Marketing Mix on consumer decisions in the context of Butong Tea & Tobasari Tea retail products. Companies need to consider the principles of justice, business ethics, managerial skills, social responsibility, and halal transactions in marketing strategies and consumer decisions. This research can also provide practical input for PTPN IV and the tea industry in general in developing effective marketing strategies to increase sales and consumer satisfaction.

Mohammad Firmansyah

Tabsyir: Jurnal Dakwah dan Sosial Humaniora 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

One of the businesses that is growing rapidly in Indonesia today is the multi-level marketing (MLM) business. MLM is a method of marketing goods or services from a system of selling goods directly through a marketing program in the form of more than one level, where business partners get sales commissions and sales bonuses from the sale of goods or services carried out by themselves and network members in their group. In general, this thesis discusses the multi-level marketing (MLM) business at PT.Melia Sehat Sejahtera in Jember district, with problems namely (1) how is the bonus system at PT.Melia Sehat Sejahtera in Jember district, (2) how is the review of Sharia Economic Law against the bonus system at PT. Melia Sehat Sejahtera in Jember district. This study uses a field research method with a descriptive approach which is useful for providing information, facts and data regarding the network bonus system at PT.Melia Sehat Sejahtera in Jember district. Then the data was analyzed using qualitative methods to uncover events, phenomena, facts and circumstances that actually occurred in the field. From this study it can be concluded that the bonus system at PT. Melia Sehat Sejahtera in Jember district has five types of bonuses, namely: sponsor bonuses, leadership bonuses, retail bonuses, retail group bonuses and unilevel bonuses. Meanwhile, according to Sharia Economic Law, the bonus system at PT. Melia Sehat Sejahtera in Jember district isThis can be done because it is in accordance with Islamic law.

Abd. Mubaraq; Diah Arminingsih; Nur Atiqah

Jurnal Manajemen Sosial Ekonomi 2023 LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

A UMKM in West Kalimantan account for 98% of the total number of businesses in West Kalimantan. UMKM is the smallest level of business, namely micro business with a percentage reaching 81%. The Trade Sector such as Retail, Repair, Maintenance of Cars and Motorcycles has around 138 thousand UMKM businesses or reaching 47%. The Drinking Food Provision sector amounted to 62 thousand businesses reaching 21%. In Ketapang Regency, UMKM business actors are also one of the drivers of the economy. This study is to determine the partial and simultaneous effects of financial literacy variables, business capital, and survival strategies on the sustainability of UMKM businesses in Ketapang Regency. The results of this study indicate that the financial literacy and survival strategy variables partially have a positive and significant effect on the sustainability of UMKM businesses, and the business capital variable partially has a positive and insignificant effect on the sustainability of UMKM businesses. Also, simultaneously the variables of financial literacy, business capital, and survival strategies have a significant effect on the sustainability of UMKM businesses.

Murdyansyah Herman; Maliki Aji Prakoso; Bambang Agus Windusancono; Muhammad Daennie

Jurnal MIMBAR ADMINISTRASI 2023 Universitas 17 Agustus 1945

The purpose of this study was to investigate the execution of measures aimed at lowering the utilization of plastic bags within the retail market of Jepara Regency. The research employs a qualitative methodology, utilizing descriptive analytic techniques. The data-gathering process involved conducting an interview with the Head of Hygiene and Waste Management at the Jepara Regency Environment Office, who served as a key informant. In order to gather comprehensive data, interviews were conducted with both sellers and buyers at retail stores in Welahan, Mayong, and Pecangaan sub-districts. The findings of the study indicate that the implementation of the policy is facilitated by socializing activities, particularly in the context of communication and transmission. The Jepara regency government has conducted socialization efforts throughout nearly all marketplaces, demonstrating a clear and consistent approach. The implementation of policies involves the participation of human resources, namely the Environment Office, as the responsible entity. The necessary financial resources for policy implementation are also obtained through the Regional Revenue and Expenditure Budget. Regarding disposition, policy implementers have a preexisting commitment to effectively executing their responsibilities and exhibit a democratic mindset. In relation to bureaucratic organization, the execution of government policies is already directed by the established Standard Operating Procedure. However, there are still challenges for the government in terms of public response and low understanding of the dangers of using plastic bags.

Endang Dwi W; Hani Krisnawati; Dimas Adi Wicaksono; Kasidi Kasidi; M. Anik Mashadi +1 more

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2023 Asosiasi Periset Bahasa Sastra Indonesia

Micro, Small, and Medium Enterprises (MSME) development strategies, namely through training and mentoring will help MSMEs manage their business more effectively, increasing market access through e-commerce platforms,effective marketing strategies, and collaboration with distributors and retailers will help MSMEs to expand market share and increase sales, as well as collaboration between MSMEs and empowerment of local business networks. Increasing market access through e-commerce platforms,effective marketing strategies, and collaboration with distributors are important strategies for MSMEs in expanding product reach and increasing sales, such as online marketplaces, so that MSMEs can reach consumers in various locations without being limited by geographic boundaries, use of media social, creative product promotion, and selecting the right market segment and collaborating with distributors and retailers.

Ni Luh Putu Novita Sari; Dewa Gede Pradnya Yustiawan

Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Small-scale retail is an economic business that stands alone with capital and is carried out by people who sell Consumer legal protection for the community is very important. Therefore, a synergistic relationship between consumers, employers and the government is needed to realize the performance of customer safety in society. The reason of writing on this thesis includes a standard objective, particularly to meet one of the necessities and duties of finishing a examine to gain a Bachelor of Laws diploma on the Faculty of Law, Udayana University and a particular objective, particularly to recognize and recognize the shape of criminal safety for purchasers in shopping for and promoting transactions of iPhone ex-inter. experiencing IMEI blocking. The approach utilized in scripting this thesis is a normative juridical writing approach that applies the ideas of fantastic law, in scripting this thesis numerous procedures are used, particularly the statutory method and the conceptual method. The conclusions drawn from this writing are First, the shape of criminal safety that may be acquired with the aid of using purchasers is that it is able to be withinside the shape of preventive criminal safety according with Article four of the Consumer Protection Act which regulates customer rights and is achieved earlier than a contravention occurs.

Lili Pranola; Fitri Kurnianingsih; Ramadhani Setiawan

Doktrin: Jurnal Dunia Ilmu Hukum dan Politik 2023 International Forum of Researchers and Lecturers

Bintan Regency has abundant marine and fishery potential because most of it’s territory is the ocean. Micro enterprises with the type of marine fisheries are in third place after culinary and retail in this district. However, there are still some problems in developing marine and fisheries potential based micro enterprises in Binan Regency, including the lack of digital marketing implementation for micro business actors. This study aims to find out how DKUPP is strategy is in developing marine and fisheries potential based micro enterprises in Bintan Regency. This study used a qualitative approach with a descriptive research type. Data collection techniques used were observation, interviews, and documentation. Research results (1) On the indicators of creating a good business climate, DKUPP Bintan Regency has implemented several practices or programs in order to develop micro enterprises, especially those based on marine and fisheries potential in Bintan Regency. (2) In producing integrated information, DKUPP Bintan Regency disseminated all information to micro enterpreneurs in Bintan Regency through Whatsapp Gropus, Instagram social media, radio broadcast and writing to the sub district. (3) In the establishment of a consultation center, DKUPP Bintan Regency has and Integrated Business Service Center (PLUT) but can’t run optimally because human resources are still inadequate and the PLUT building is still far from the reach of micro enterpreneurs in Bintan Regency. (4) In creating a join marketing system, DKUPP Bintan Regency has carried out several methods, including by holding bazaars, promoting micro business products via Whatsapp and implementing a new policy plans related to e-catalogue and reinforcement. (5) On the indicators of creating research and development institutions, Bintan Regency does not yet have a research center specifically designated for business actors in Bintan Regency. The conclusion of the research is that the strategy implemented by DKUPP Bintan Regency has not run optimally because there are still several obstacles in the development process.