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The online presence of MSMEs on various digital platforms is now a necessity. Two of them are social media and websites as digital marketing media. However, many MSMEs have limited understanding and capabilities regarding digital marketing. This community service activity occurred at UMKM Amadonathi, a donut culinary business in Salatiga City. These activities include training and assistance in designing content plans using Google Spreadsheets, creating content design using Canva, and developing websites using Google Sites. In addition, this activity was carried out pre-test and post-test to see the results before and after the training and mentoring activities. The results show an increase in the understanding of business actors about digital marketing. It is hoped that the results of activities in content plan, content design, and website can be continued and developed by Amadonathi’s business actors independently in the future.

The problems faced by partners are in the form of teacher Civic teachers in Pacitan Regency had difficulties in preparing individual learning tools. Therefore, the Citizenship Learning and Education Research Group conducted a workshop on developing Learning Objective Flows and Teaching Modules with the help of Assessment Applications. The purpose of the service is to improve the teacher's ability to develop learning designs. The service method used is in the form of a workshop with a blended learning model. Implementation is carried out in five stages, namely identifying the characteristics of workshop participants, preparing materials, creating digital classes and the necessary platforms, carrying out offline and online workshops, evaluating workshop results. The result of the service is that after attending the workshop, the teacher can make ATP and modules according to the criteria. while additional outputs are in the form of publications in online media and community service videos.

In the rapidly evolving era of digitalization, the roles of halal certification and digital marketing strategies are increasingly influencing consumer behavior and their demands for products and services. This article aims to unveil the pivotal roles of halal certification and digital marketing strategies in shaping consumer preferences in the digitalization era. Halal certification has become a crucial factor in meeting the needs of consumers who are becoming more conscious of religious and health aspects in their products and services. On the other hand, changes in technology and consumer behavior have opened new doors for digital marketing, especially through online platforms and social media. This article dissects how halal certification impacts consumer purchasing decisions in the digital environment and how digital marketing strategies can be employed to enhance awareness and understanding of halal products. By analyzing the impact of the combination of these two factors, this article provides deep insights into how the roles and interactions between halal certification and digital marketing strategies affect consumer demands in the current digitalization era. The findings of this research have significant implications for companies aiming to meet the diverse and discerning demands of consumers. With a better understanding of how halal certification and digital marketing can work together, companies can design more effective strategies to reach and retain consumer preferences in a competitive and ever-changing business environment.  

Internship is one component of the learning process in the Bachelor of Public Administration (S1) Study Programme of FISIP UNTAG Surabaya. With the development of MBKM- Merdeka Learning Independent Campus, one of which is MSIB Internships and Certified Independent Study is one of the Independent Campus programmes designed to ensure students get the main, best, and most up-to-date skills and competencies to face the world of the future. The Population and Civil Registration Office of Surabaya City is the place for internship implementation. This programme covers many programmes in population administration and civil registration. Students have the opportunity to choose and seek experience that suits their major on their campus. The researcher will discuss the Kalimasada programme (Kawasan Lingkungan Masyarakat Sadar Administrasi Kependudukan) in this MBKM Dispendukcapil Surabaya internship programme. Kalimasada is one of the Surabaya City Dispendukcapil's programmes to pioneer the creation of an orderly environment/village for civil registration by increasing the number of people who are aware of civil registration. The Population Administration Aware Community Neighbourhood Area (Kalimasada) program is designed to help Surabaya residents get more organised and effective population administration services. Klampid New Generation (KNG) is a platform site where people can access services such as birth certificates, moving in, moving out, and death certificates.

In recent years, the development of information technology has changed the global marketing paradigm, introducing a digital era that opens up new opportunities for Micro, Small and Medium Enterprises (MSMEs). However, MSME owners in Kebon Agung Village, Sukodono District, Sidoarjo Regency still face obstacles in understanding and utilizing the potential of digital marketing to increase the visibility of their products. To overcome this problem, students of the Real Work Lecture (KKN) at Sunan Giri University Surabaya held an entrepreneurship seminar. The seminar was designed to provide MSME owners with an understanding of the importance of digital marketing and human resource innovation in improving product quality and competitiveness. The study results indicated that MSME owners in Kebon Agung Village can increase their income through the implementation of effective digital marketing strategies.

Education is the main foundation in community development and human resource development. In the context of higher education, the quality of the learning process and lecture management greatly affects student success. One aspect that has a significant impact on the learning process is student attendance management. Traditionally, recording student attendance is done manually by using a physical attendance list that must be filled in by students and signed by lecturers. Although it has been used for a long time, this method has a number of limitations that need to be overcome. In the rapidly evolving digital era, we have access to technology that can simplify and improve student attendance management. The use of information technology can provide a more efficient, accurate, and practical solution in recording student attendance. The app was developed using MIT App Inventor, a platform that makes it easy for users to create Android apps without in-depth programming knowledge.  

This research aims to further explore the 'Influence of Influencer Marketing on the Purchase Intent of Kimka Hijab Products on Instagram Social Media.' The variable of Influencer Marketing is examined for its impact on the purchase intent of Kimka hijab products on the Instagram social media platform. The study involved 40 respondents and utilized a quantitative research approach. Data was collected through a questionnaire survey and then analyzed using simple linear analysis with SPSS 27. The results of the test showed that the variable of influencer marketing has a significant impact, measuring 6.768 with a significance level of less than 0.050 (0.000).

Assessment is a process carried out to collect information related to student learning development, analyze and interpret it in deciding learning achievement based on certain criteria and aspects. The use of digital-based learning media can provide a pleasant experience for students in the assessment process, but there are still many teachers who have not used it because of the lack of information to teachers about the use of online learning applications and assessment media, especially those based on online game modes. This workshop aims to socialize Gimkit as a digital platform that can be used for learning assessment. This workshop aims to socialize Gimkit as a digital platform that can be used for learning assessment by presenting two resource persons, namely the Chair of the Untirta Chemistry Education Department and the Chair of the Indonesian Teachers Association (IGI) of Serang City. The first resource person explained the application of information technology in learning assessment, while the second resource person introduced the Gimkit platform and demonstrated and practiced the assessments created by the participants. Based on the results of reflection and evaluation, this workshop activity really helped teachers and students innovate to develop fun assessment activities in the classroom.

This study aims to provide an understanding of the application of interpersonal communication through social media in a vocational high school environment, namely at SMK Negeri 1 Babelan, Bekasi Regency, West Java. The implementation steps given to SMK Negeri 1 Babelan, Bekasi Regency, are related to an aware understanding of media law to prevent the negative effects of social media, especially considering the current condition of the younger generation who are very active on social media, they must be equipped with knowledge of understanding content which can lead to social legal sanctions. to be wiser in using social media at an early age. The qualitative method is descriptive. Data was collected through observation, interviews, discussion forums and documentation. While the data analysis technique is presented in the form of narrative text through procedures namely coding, data reduction, data presentation, data triangulation, drawing conclusions and data analysis. The results show that the steps for implementing interpersonal communication are very comprehensive to help students and teachers of SMK Negeri 1 Babelan understand the importance of ethics in communicating online, especially when having to carry out activities with students online. Many teachers and students at SMK N 1 Babelan are active on various social media platforms so it is important for teachers and students to understand how to communicate properly and effectively. Poor communication on social media can negatively affect the image and reputation of a teacher, school or institution. As for the implications that need to be carried out related to understanding the law so that understanding about legal awareness of media is very important to prevent, the negative impact of social media is even greater when there is a lack of knowledge about understanding content which can lead to legal sanctions for the students themselves or the social environment.

The development of increasingly sophisticated technology has an impact on various fields. One of the impacts of technological developments is social media. Many business people are utilizing social media as an e-commerce business platform by presenting innovative features and programs to help them compete in the market. To attract attention and increase consumer satisfaction, most e-commerce providers use live streaming. This allows buying and selling activities in real-time and reduces consumer concerns about the quality of the products offered.  The purpose of this study is to analyze the effect of direct marketing and product quality on the purchase intention of online store users in Batam City. The results of direct and partial marketing research on product quality affect the purchase intention of online store applications.

Salah satu kegiatan PKPM Institut Informatika dan Bisnis Darmajaya terletak di Desa Sumber Jaya Kecamatan Way Ratai Kabupaten Pesawaran Provinsi Lampung. Sebagian besar potensi yang ada di Desa Sumber Jaya berupa pertanian, peternakan, Usaha Mikro Kecil dan Menengah (UMKM), dan pariwisata. Pemasaran merupakan kunci utama dalam sebuah UMKM karena dari pemasaran pelaku usaha dapat mengetahui kondisi pasar, apa yang dibutuhkan oleh konsumen, membangun citra produk (branding), dan tujuan utama dari pemasaran adalah kepuasan konsumen. UMKM Edelweis belum terdaftar dalam Market Place ataupun E-commerce manapun seperti Facebook, Gojek, Shopee, Tiktok, dan lain-lain, sehingga kurangnya pemasaran produk secara online. Oleh sebab itu, kami selaku mahasiswa Institut Informatika dan Bisnis Darmajaya membantu mendaftarkan UMKM Edelweis ke beberapa platform e-commerce seperti Whatsapp Bisnis dan Instagram.

Micro, Small and Medium Enterprises (MSMEs) in Indonesia have a very important role in the Indonesian economy. This is in line with the service objectives that have been carried out to advance MSMEs in Beciro Hamlet. For example, in one of the MSMEs in Jumputrejo Village, namely Mother Vivi's chilli products. Based on the survey results, two service methods were found that can be applied to increase sales of Bunda Vivi's chilli products, namely direct interviews and literature studies related to the writing of this service journal. By applying these methods, the KKN 04 Group of Sunan Giri University Surabaya, East Java, was able to help improve the quality of sales by making logo stickers and creating a marketplace account on one of the e-commerce platforms, Shopee. Through this service, we managed to make a significant contribution by increasing the sales of Mother Vivi's sambel products by 100%.

This research aims to investigate the utilization of social media as a marketing communication tool by one of Sukin’s skincare products, which collaborates with an e-commerce platform and social media focused on beauty and skincare. The research employs a qualitative method involving observation and interviews. Data collected are analyzed using The Circular Mode of SoMe analysis model, which includes elements such as Share, Optimize, Manage, and Engage. The results indicate that Sukin and Sociolla utilize social media platforms effectively to introduce their beauty and skincare products, serving as communication tools for marketing purposes. Additionally, audiences participate in word-of-mouth promotions, provide reviews as beauty enthusiasts, and even involve influencers in digital campaigns created by Sukin and Sociolla. The evolution of social media usage across various fields facilitates easier communication and message delivery, contributing to the objectives of digital campaigns.

Micro, Small, and Medium Enterprises (MSME) development strategies, namely through training and mentoring will help MSMEs manage their business more effectively, increasing market access through e-commerce platforms,effective marketing strategies, and collaboration with distributors and retailers will help MSMEs to expand market share and increase sales, as well as collaboration between MSMEs and empowerment of local business networks. Increasing market access through e-commerce platforms,effective marketing strategies, and collaboration with distributors are important strategies for MSMEs in expanding product reach and increasing sales, such as online marketplaces, so that MSMEs can reach consumers in various locations without being limited by geographic boundaries, use of media social, creative product promotion, and selecting the right market segment and collaborating with distributors and retailers.

Community service activities carried out by the Community Service Team for teachers at SMKN 2 Semarang City aim to provide knowledge and skills regarding increasing teacher professionalism through the development of digital-based time management, namely Google Calendar. The direct benefit of this community service activity is that it provides additional knowledge, skills and experience for SMKN 2 Semarang teachers in increasing their professionalism in performance through well-designed time management. The expected derivative benefit is an increase in teachers' ability to develop themselves because planning, organizing and implementing activities based on performance targets will be able to improve the quality of work and ultimately will be able to increase the professionalism of the teachers themselves. This community service activity is carried out in the form of training by providing material and practices for developing digital-based time management via the Google Calendar platform. The target audience for this community service activity is representatives of teachers at SMKN 2 Semarang and 20 teachers who are members of the MGMP MPLB Semarang City. The activity methods used in this community service are lecture, question and answer, discussion and practice methods. Evaluation of activities used in community service is the knowledge and skills aspect. The service activity ran smoothly and all participants felt satisfied and happy with this activity because it increased their knowledge and skills in digital-based time management.

Counseling has experienced changes in its implementation process along with the progress and development of technology today. This research aims to explain strategies in Pastoral Counseling in the Digital Era: Case Studies of Contemporary Churches. This research uses a literature study with a case study approach. The results of this research show that there are 2 strategies in Pastoral Counseling in the Digital Era, namely strategies in the form of challenges, one of which is in the field of counseling. In this counseling, social media has become an important platform for communicating with the congregation.

Usaha Mikro Kecil dan Menengah (UMKM) adalah salah satu sektor utama penunjang pembangunan ekonomi di Desa Giyanti. Pemasaran dan peningkatan mutu serta daya saing produk adalah satu bagian penting dalam pembangunan UMKM pada suatu daerah. Selain itu, juga diperlukan suatu manajemen pengelolaan yang baik agar suatu UMKM mampu berkembang dengan baik. Adopsi Platform Marketplace pada Sistem Distribusi Produk Pedesaan serta Peningkatan Kualitas Produk UMKM merupakan salah satu program pengabdian masyarakat yang bekerjasama dengan BUMDesa di Desa Giyanti, Kebumen. Dengan adanya program ini diharapkan dapat membantu membangun dan mengembangkan UMKM Desa Giyanti untuk meningkatkan kualitas dan produktivitas dalam usahanya sehingga produk UMKM nya mampu bersaing kedalam pasar yang lebih luas.

Dalam era digital saat ini, platform perdagangan elektronik seperti Tokopedia dan Shopee telah menjadi sarana utama bagi pelaku usaha kecil dan menengah (UKM) untuk menjual produk mereka secara online. Di sisi lain, aplikasi mobile memainkan peran krusial dalam meningkatkan aksesibilitas dan kenyamanan bagi penjual dan pembeli. Artikel ini membahas pemanfaatan aplikasi Android GAWAY sebagai alat yang mampu mengoptimalkan penjualan gerabah melalui platform-platform tersebut. Penelitian ini menggambarkan proses implementasi GAWAY dalam mengelola aspek penjualan, mulai dari pengaturan produk hingga manajemen pesanan. Metode analisis data melibatkan pemantauan statistik penjualan, interaksi pelanggan, dan tingkat kepuasan melalui fitur GAWAY. Hasil penelitian menunjukkan bahwa pemanfaatan GAWAY secara signifikan meningkatkan visibilitas produk, interaksi pelanggan, dan akhirnya peningkatan penjualan gerabah di platform Tokopedia dan Shopee. Artikel ini memberikan wawasan tentang pentingnya integrasi teknologi aplikasi dengan platform perdagangan elektronik untuk mendukung pertumbuhan UKM dalam ekosistem digital.

Purpose − In the ever-evolving digital era, the paradigm of employee compensation and rewards is also undergoing a fundamental transformation. Digital Compensation and Rewards concepts have emerged as a response to these changes, with a focus on building adaptive performance systems, innovative bonus approaches, and flexibility in employee rewards. Overall, the Digital Compensation and Rewards paradigm brings modern concepts to human resource management. In the digital era, employee compensation and reward systems are experiencing fundamental changes. The use of technology allows for more efficient implementation of performance-based systems. Findings- The results of the literature review show that technology has a significant positive impact on the employee recruitment stage. Apart from that, the implementation of digital compensation and rewards is also an integral part of employee performance. Design/methodology/approach- By using data-based performance assessments with digital platforms, companies can collect and analyze employee performance data in more detail. This allows for more objective and accurate assessments, as well as providing opportunities for appropriate recognition of individual contributions. Practical implications- Involves improving the recruitment process through the use of digital technology and social media, adjusting the compensation system to include digital performance bonuses and application-based incentives, flexibility in providing rewards tailored to individual preferences, the use of data and analysis to measure employee performance accurately, as well as development of HR skills in integrating digital technology in human resource management. By paying attention to these practical implications, companies can improve their human resource management strategies to face the challenges and opportunities in the digital era, which can support organizational growth and success. Originality/value- This research presents an innovative view of how organizations can use digital technology and more flexible bonus systems to increase employee motivation and productivity. With a focus on the digital era, this paper provides insight into the importance of adapting to technological changes in human resource management. The value of this paper is that it provides practical guidance for companies seeking to improve their human resource management strategies to optimize employee performance and rewards in the ever-changing digital era.

Vidio application is a video streaming application platform that finds many interesting features. The Vidio application has several advantages and disadvantages, which can be seen in user comments on this application in the playstore. It is necessary to analyze the level of user satisfaction with the Vidio application. The data collection technique uses task scenarios and through the SUS questionnaire distributed to users of the Vidio application, to collect and analyze data on user satisfaction with the Vidio application. The method used to analyze the data is using the Usability Testing method. The results of the evaluation on the Vidio application show an efficiency value of 89% in the efficiency aspect, the memorability aspect has a good memory level, the learnability aspect shows an effectiveness value of 97%, and in the satisfaction aspect the Vidio application gets a range of f values