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Ayu Sri Wahyuni; Sri Rezeki Pettalolo; Ni Ketut Kariani

Antigen : Jurnal Kesehatan Masyarakat dan Ilmu Gizi 2025 LPPM STIKES KESETIAKAWANAN SOSIAL INDONESIA

Background: Adolescence is a crucial stage of human development, during which adequate and balanced nutrition plays an important role in supporting growth and maintaining long-term health. At this age, eating habits begin to form, yet many adolescents tend to choose fast food, which generally has low nutritional value. Such foods are typically high in fat, sugar, and salt, but low in fiber from fruits and vegetables, potentially affecting their nutritional status. This study aims to examine the relationship between the frequency of Junk Food consumption and fiber intake with the nutritional status of students at SMP Negeri 9 Palu. This research employed an analytical quantitative approach using a cross-sectional design, involving a population of 97 students. Data were collected through the SQ-FFQ questionnaire to assess Junk Food consumption, 3×24-hour dietary recalls to measure fiber intake, and anthropometric measurements to determine nutritional status. Data analysis was conducted using the chi-square test. The results indicated a significant relationship between Junk Food consumption and nutritional status (p < 0.05). In contrast, fiber intake showed no meaningful association (p > 0.05), possibly because most respondents had similarly low fiber intake, resulting in insufficient variation to influence nutritional status. Other factors such as total energy intake, physical activity, and sleep patterns may also contribute to adolescents’ nutritional conditions. These findings highlight the importance of nutrition education in schools and the role of parents in monitoring adolescents’ eating habits. Further research with a larger sample size and more detailed dietary assessment methods is recommended to obtain more comprehensive results.  

I Gst Agung Adi Tanaya; Nyoman Dwika Ayu Amrita; Ni Putu Eka Saraswati; Ni Luh Gede Vivin Apriliani

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2025 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

The increasing public awareness of global environmental issues has encouraged the emergence of the green consumerism trend, or environmentally friendly consumption behavior, across various segments of society. This shift in consumption patterns occurs in response to growing environmental sustainability challenges and climate change, which demand consumers to be more responsible in selecting, using, and disposing of products. Consumers no longer consider only price and quality, but also the environmental impact of the products they consume. This study aims to analyze the concept of green consumers, identify the factors influencing green consumption behavior, and examine its implications for the modern business environment. The research method employed is a literature study (library research) using a qualitative descriptive approach, reviewing various sources such as scientific journals, books, research reports, and recent publications relevant to the topic of green consumerism. The results indicate that environmental awareness, sustainable lifestyle values, concern for ecological impacts, as well as social influence and digital media, are the main factors shaping green consumer behavior. Furthermore, the study finds that companies capable of adapting to the green consumption trend through eco-friendly product innovation, sustainable business practices, and the implementation of corporate social responsibility will gain a positive corporate image, increase consumer trust, and create competitive advantages in an increasingly environmentally conscious market.

Vitria, Aida; Abdurrahim, Abdurrahim; Putera , Roja; Jumiati, Jumiati; Purboyo, Purboyo +1 more

Jurnal Pengabdian Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

The increasing snack consumption trend in Indonesia, along with the availability of processed snacks that are high in sugar, fat, and sodium but low in fiber, poses a significant challenge to digestive health. More than 40% of the global population experiences digestive disorders, often related to unhealthy eating patterns and low fiber intake. In response to this issue, an innovative healthy snack called TaroStik, made from taro vines (Colocasia esculenta) rich in fiber and nutrients, has been developed. This product comes in two forms, sticks and chips, with three flavor variants (salty, sweet, and spicy), offering a healthy snacking experience without sacrificing taste. Training on utilizing taro vines to create TaroStik was conducted in Banjarbaru, involving prospective entrepreneurs with a combined approach of theory, hands-on practice, and group discussions. Participants were trained from material selection, processing (peeling, soaking, steaming, frying), packaging, to social media marketing simulation. As a result, most participants were able to independently produce TaroStik, with some expressing intentions to continue production at a home scale. TaroStik not only provides a digestive health solution through natural snacks free of preservatives but also brings positive impacts in three areas: economy (creating business opportunities based on local ingredients), environment (reducing agricultural waste), and nutrition (increasing healthy food consumption). This innovation embodies the principles of green economy and sustainable entrepreneurship, opening new business opportunities and improving community welfare.

Vitria, Aida; Abdurrahim, Abdurrahim; Putera , Roja; Jumiati, Jumiati; Purboyo, Purboyo +1 more

Jurnal Pengabdian Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

The increasing snack consumption trend in Indonesia, along with the availability of processed snacks that are high in sugar, fat, and sodium but low in fiber, poses a significant challenge to digestive health. More than 40% of the global population experiences digestive disorders, often related to unhealthy eating patterns and low fiber intake. In response to this issue, an innovative healthy snack called TaroStik, made from taro vines (Colocasia esculenta) rich in fiber and nutrients, has been developed. This product comes in two forms, sticks and chips, with three flavor variants (salty, sweet, and spicy), offering a healthy snacking experience without sacrificing taste. Training on utilizing taro vines to create TaroStik was conducted in Banjarbaru, involving prospective entrepreneurs with a combined approach of theory, hands-on practice, and group discussions. Participants were trained from material selection, processing (peeling, soaking, steaming, frying), packaging, to social media marketing simulation. As a result, most participants were able to independently produce TaroStik, with some expressing intentions to continue production at a home scale. TaroStik not only provides a digestive health solution through natural snacks free of preservatives but also brings positive impacts in three areas: economy (creating business opportunities based on local ingredients), environment (reducing agricultural waste), and nutrition (increasing healthy food consumption). This innovation embodies the principles of green economy and sustainable entrepreneurship, opening new business opportunities and improving community welfare.

Panji Putrawan Makalalag; Deden Mauli Drajat; Budi Rahman Hakim

jurnal Riset Rumpun Agama dan Filsafat 2025 Pusat Riset dan Inovasi Nasional

This study explores the dissemination of Sufi teachings through the TikTok account @Al.Amiin.id, highlighting how visual aesthetics, symbolism, and narrative techniques play a role in conveying spiritual messages to young audiences in the digital era. Using a qualitative approach with a critical case study strategy, this research analyses how elements such as colour, light, music, and spiritual metaphors are combined with reflective emotional narratives to preserve the depth of Sufi teachings. Drawing on Stig Hjarvard’s perspective on the mediatization of Religion, the study examines how social media not only functions as a channel for message dissemination but also reshapes religious practices and experiences. The findings reveal that @Al.Amiin.id successfully utilises the logic of digital media—such as short duration, visual aesthetics, algorithms, and trends—as instruments to present Sufism in the form of personal and easily comprehensible micro-narratives. This strategy demonstrates that Sufi preaching undergoes a process of mediatization, in which spiritual values are not merely transmitted but also reconstructed to align with the consumption patterns and cultural sensibilities of digital generations. The study further emphasises that despite the risks of commodification and simplification, Sufi preaching on social media can still preserve its spiritual depth through adaptive approaches. This research contributes to the study of how religious practices are transformed by digital media, offering a model of Sufi preaching that is communicative, inclusive, and relevant in the era of algorithms.

Istamala, Mar'atus Sholihah

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2025 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

The advancement of digital technology has transformed children's media consumption patterns, marked by the growing use of short video content such as TikTok, YouTube Shorts, and Instagram Reels. This study aims to explore the psychological impacts of short video addiction on elementary school-aged children, focusing on cognitive, affective, and social aspects. Using a phenomenological qualitative approach, data were collected through in-depth interviews, observation, and documentation involving 10 children, 7 parents, and 4 teachers from two elementary schools. The findings indicate that children who intensively access short videos (more than two hours per day) experience reduced concentration, emotional instability, and social withdrawal. These results were analyzed using theoretical frameworks from Piaget (cognitive), Krathwohl (affective), Erikson and Bandura (social), and Young’s digital addiction model. The main conclusion reveals that short video addiction negatively affects children's developmental tasks, including logical thinking abilities, emotional regulation, and social skills. Therefore, digital literacy-based interventions and active supervision by parents and teachers are essential to prevent the long-term detrimental impacts on children's psychological development.

Anggi Ismiyanti; Diana Puspita Sari; Nauroh Nazhiifah; Tata Sutabri

Repeater : Publikasi Teknik Informatika dan Jaringan 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The development of digital technology has brought about significant transformations in the global entertainment industry, including in Indonesia. One manifestation of this change is evident in the presence of streaming platforms like Netflix, which have altered consumer consumption patterns for audio-visual content. This study aims to analyze how Netflix Indonesia utilizes Business Intelligence (BI) and Knowledge Management (KM) to maintain and increase customer loyalty. This research uses a qualitative descriptive method, collecting data from various scientific literature, industry reports, and relevant online sources. The results show that the implementation of BI enables Netflix to analyze user behavior, understand viewing preferences, and provide more personalized content recommendations. Meanwhile, KM plays a crucial role in internal knowledge management, content development, and service innovation. The synergy between BI and KM has been proven to support Netflix's strategy in improving user experience, retaining existing customers, and attracting new ones in the increasingly competitive Indonesian market.

Vivian Aprilia; Elpa Hermawan; Ondy Ondy

Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to analyze the communication strategy implemented by Global Radio 88.4 FM Jakarta in maintaining its existence as a youth radio amidst the rapid growth of digital media. Using a descriptive qualitative approach, the study collects data through in-depth interviews, observations, and documentation. The data obtained is analyzed using Cangara's communication strategy theory and George R. Terry's POAC (Planning, Organizing, Actuating, Controlling) management theory. The results show that Global Radio 88.4 FM Jakarta implements several key strategies, including program segmentation to meet the needs of young audiences, optimizing the use of social media such as TikTok and Instagram, and strengthening emotional relationships with listeners. The success of these strategies is influenced by well-planned content, efficient team organization, and flexible execution that responds to trends among the youth generation. However, amidst the growing competition in the digital world, challenges faced include changes in media consumption patterns and limited resources. This study provides insights into the importance of adapting communication strategies to maintain the existence of traditional radio in the digital era.

Yasser Muda Panjaitan; Kartini Harahap; Onan Marakali Siregar

Jurnal Manajemen Kreatif dan Inovasi 2025 International Forum of Researchers and Lecturers

This study aims to analyze the influence of Brand Awareness and lifestyle on the purchase intention of IQOS products in Medan City. The background of this research is based on the shifting consumption patterns of urban society, which increasingly prioritizes health and modern lifestyles, leading to a transition from conventional cigarettes to alternative tobacco products. The research method applied is quantitative with an associative approach, using questionnaires and literature studies. The results show that Brand Awareness has a positive and significant effect on purchase intention, with recognition as the most dominant indicator. Lifestyle also significantly affects purchase intention, with opinion as the most influential indicator. Simultaneously, Brand Awareness and lifestyle have a significant impact on purchase intention, with exploratory interest as the highest indicator. These findings emphasize that strong brand identity and lifestyle compatibility are key factors in enhancing consumer interest and potential purchases of IQOS in the urban market.

Erna Khairani; Ismail Efendi; Ramadhanni Syafitri Nasution

Jurnal Riset Rumpun Ilmu Kedokteran 2025 Pusat riset dan Inovasi Nasional

Hypertension is a non-communicable disease that can be life-threatening, especially in the elderly. According to the WHO, more than 15 million people aged 30–69 years die each year from non-communicable diseases. This study aims to analyze factors influencing the incidence of hypertension in the elderly, including smoking, stress levels, culture, diet, exercise, and coffee drinking habits. This research method used a quantitative approach with a cross-sectional design. The population was 738 elderly people, with a sample size of 259 elderly people, and random sampling was used. Data analysis was performed using univariate, bivariate using the Chi-Square test, and multivariate using the Pearson correlation test. The results of this study such as Smoking with hypertension: There is a significant influence (p = 0.002), stress level There is a significant influence (p = 0.002), Culture There is a significant influence (p = 0.010), Eating patterns with hypertension are significant (p = 0.049), Exercise There is a significant influence (p = 0.003), drinking coffee with a significant influence (p = 0.048). Multivariate analysis shows that culture (p = 0.003; r = 0.177) and coffee drinking habits (p = 0.022; r = 0.139) are the most influential factors on elderly hypertension, while other factors are not significant. This study shows that smoking, stress levels, culture, diet, exercise, and coffee consumption are significantly associated with hypertension in the elderly. However, a multivariate analysis revealed that cultural factors and coffee drinking habits were the most dominant factors influencing hypertension, while other factors had no significant effect after being controlled for. Therefore, efforts to prevent and control hypertension in the elderly need to focus on changing cultural practices that are less conducive to health and regulating coffee consumption, while still considering the implementation of a healthy lifestyle overall.

Kusyairi Kusyairi; St Safarina; Retty Afrilia Gautami; Amelia Fatanur Baiti; Ani Nur Faizah

Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat 2025 Asosiasi Riset Ilmu Teknik Indonesia

Kramat Village, located in Tlanakan District, Pamekasan Regency, is a coastal area with abundant fisheries resources, one of which is fish paste (petis ikan), a long-standing local product. However, the processing businesses in this village still face challenges, particularly in terms of simple packaging and traditional marketing patterns, making it difficult to compete in modern markets. To address these issues, the Community Service Program (KKN) of Universitas Madura implemented training and mentoring focused on packaging innovation and the introduction of digital marketing strategies. The implementation methods included field observations, interviews with business actors, training to improve product quality, trial application of new packaging, and program evaluation. The results indicated significant improvements in product packaging quality, entrepreneurial skills in branding, and the utilization of social media as a promotional tool. A key achievement was the shift in entrepreneurs’ mindset from merely producing for local consumption to targeting broader markets. The program’s contribution lies in producing more competitive fish paste products, enhancing entrepreneurial literacy among the community, and strengthening the competitiveness of local MSMEs. Therefore, this KKN activity not only creates short-term impacts but also opens opportunities for sustainable community economic development.

Rafinsyah Mauludi Munandar

SOSIAL: Jurnal Ilmiah Pendidikan IPS 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The development of digital technology has shifted media consumption patterns, including radio media, which now faces a big challenge to remain relevant in the era of media convergence. OZ Radio Jakarta is one of the private radio stations that continues to survive with adaptive communication strategies. This research aims to find out the communication strategy of OZ Radio Jakarta in maintaining its broadcast existence in the digital media era. The research used a qualitative approach with a case study method. Data collection techniques were conducted through in-depth interviews with three key informants, namely the producer, social media team, and marketing team of OZ Radio Jakarta, as well as documentation and observation. Data analysis used Communication Strategy theory (Effendy, 2000), Niche Theory (Dimmick, 2003). The results showed that OZ Radio Jakarta carries out a coordinated internal and external communication strategy, utilizes social media as an audience participatory space, and maintains the emotional value of conventional broadcasts. The strategy has succeeded in maintaining OZ Radio Jakarta's existence as an adaptive, creative, and capable audio media in a competitive digital media landscape. Keywords: Communication Strategy, Digital Media, Existence, Radio.

Dahlia Dahlia

Jurnal Budi Pekerti Agama Buddha 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Human life is highly dependent on a balanced relationship with both the natural and social environment. However, environmental degradation caused by human greed, uncontrolled exploitation of natural resources, and unsustainable consumption patterns has led to widespread ecological crises across various parts of the world. This study aims to examine in depth how ecological values embedded in Buddhist teachings can foster strong environmental awareness, particularly among Buddhist communities. Using a qualitative literature review method, the study systematically analyzes various textual sources, including Buddhist scriptures, classical literature, and contemporary ecological literature. The findings indicate that Buddhist teachings, which emphasize the principles of interdependence, moral ethics, mindfulness, and respect for all living beings, can cultivate attitudes of care and responsibility toward the environment when these values are consistently integrated into education from an early age, both within families, schools, monasteries, and the broader community. This study makes a significant contribution to the discourse on religion-based ecological ethics by positioning Buddhist ecology as a conceptual framework for the sustainable and profound transformation of ecological consciousness.

I Gusti Ngurah Anom Mahaputra; Ni Made Asti Aksari

International Journal of Management Science and Business 2025 International Forum of Researchers and Lecturers

The development of digital technology and the massive penetration of social media have transformed consumption patterns, particularly among younger generations. Excessive use of social media may lead to addictive behavior, which has the potential to trigger psychological anxiety such as fear of missing out, and ultimately encourage impulse buying behavior. Denpasar City, as a center of urbanization and consumption in Bali, serves as an appropriate location to examine this phenomenon, as its community tends to be consumptive and highly active in social media use. The purpose of this study is to explain the role of fear of missing out in mediating the effect of social media addiction on impulse buying. This study employs Uses and Gratifications (U&G) theory as the theoretical foundation, with a sample of 130 respondents selected using purposive sampling. Data collection was conducted through a questionnaire method. The study applied descriptive and inferential techniques, including Path Analysis, Classical Assumption Test, and Sobel Test. The findings reveal that fear of missing out mediates the effect of social media addiction on impulse buying. This study strengthens the understanding that social media not only influences social interaction but also shapes impulsive consumption behavior as a result of psychological pressure and exposure to digital content.

Jenny Sasmita Sari; Intan Kumalasari; Maliha Amin

Jurnal Rumpun Ilmu Kesehatan 2025 Pusat Riset dan Inovasi Nasional

Obesity among college students is a public health issue that is gaining increasing attention because it is associated with an increased risk of chronic diseases such as diabetes mellitus, hypertension, and heart disease, and can reduce quality of life and academic productivity. College students, as a group of early adults, are in a transition phase towards independence and are therefore vulnerable to lifestyle changes, including unhealthy eating patterns, fast food consumption, low physical activity due to busy studies, irregular sleep habits, and high academic stress. This study aims to determine the risk factors associated with obesity among students at the Islamic University of Ogan Komering Ilir in 2025. This study used a cross-sectional design with a quantitative approach. A sample of 95 students was selected using a purposive sampling technique. Data were collected through a structured questionnaire and body mass index (BMI) measurement to determine respondents' nutritional status. Independent variables included diet, physical activity, sleep quality, stress levels, and a family history of obesity. The results showed a prevalence of obesity of 17.9%. Bivariate analysis found a significant association between obesity and unhealthy diet (p=0.002), low physical activity (p=0.000), poor sleep quality (p=0.000), and high stress levels (p=0.001). Meanwhile, a family history of obesity showed a tendency to have an effect but was not statistically significant. These findings indicate that obesity in college students is largely influenced by modifiable lifestyle factors. Therefore, this study emphasizes the importance of health promotion interventions on campus, such as balanced nutrition counseling, increased access to sports facilities, stress management, and education on healthy sleep patterns. Promotive and preventive efforts undertaken from a young age are expected to reduce the risk of obesity and chronic disease in the future.

Salma Mayviana Zahrani; Ambardi Ambardi

Kajian Ekonomi dan Akuntansi Terapan 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The growth of e-commerce in Indonesia has changed consumption patterns, especially in the online purchase of skincare products. Shopee, as the largest marketplace, has become the main platform for brands such as Skintific, which has achieved high sales. This phenomenon shows the support of online consumer reviews (Electronic Word of Mouth/E-WOM) and digital shopping experiences (Online Customer Experience/OCE). This study aims to examine the influence of E-WOM and OCE on purchasing decisions for Skintific products on Shopee. This study used a quantitative method with an associative approach. The research sample consisted of 97 respondents obtained through purposive sampling. Data analysis was performed through validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²). The results of the study indicate that E-WOM has a positive and significant effect on purchasing decisions (calculated t = 5.209 > table t = 1.986; sig. <.001). OCE also has a positive and significant effect on purchasing decisions (t-count = 7.605 > t-table = 1.986; sig. <.001). Simultaneously, both independent variables have a significant effect on purchasing decisions (F-count = 101.366 > f-table = 3.09; sig. <.001). The coefficient of determination (R²) value of 0.683 indicates that 68.3% of the variation in purchase decisions can be explained by E-WOM and OCE, while the remaining 31.7% is influenced by other factors outside the research model. These findings confirm that consumer online reviews and positive online shopping experiences play an important role in increasing purchase decisions for Skintific products on Shopee.

Nishpu Ramadhan R; Irmawat Irmawat; Musfirah Musfirah

Journal of Health Sciences, Public Health and Pharmacy 2025 International Forum of Researchers and Lecturers

A high-sodium and low-potassium consumption pattern can increase the risk of hypertension. Excess sodium can cause fluid retention and increase blood volume, while potassium plays a role in regulating fluid balance and blood pressure. This study aims to determine the relationship between high-sodium and high-potassium consumption patterns and the incidence of hypertension at the City Community Health Center (UPT Puskesmas) in Bantaeng Regency. The research method used was quantitative analytic with a cross-sectional study approach. The study population was all 278 patients visiting the City Community Health Center (UPT Puskesmas) in Bantaeng Regency. The sample size was 74 residents of the community at the City Community Health Center (UPT Puskesmas). Purposive sampling was used. The research instrument used was a questionnaire, which was distributed to respondents. The Food Frequency Questionnaire (FFQ) was used for sodium and potassium consumption. The results showed a relationship between sodium consumption and the incidence of hypertension (p=0.003 meaning Ha was accepted.The results showed a relationship between potassium consumption and the incidence of hypertension (p=0.001) meaning Ha was accepted. Researchers hope that this research can be used as a support or source of information to develop knowledge in the field of community health, especially in nursing, related to sodium and potassium consumption in reducing blood pressure in hypertension patients.

Nur Nisa Suryani Mangopa; Wisudawan Wisudawan; Nurhikmawati Nurhikmawati

Jurnal Riset Rumpun Ilmu Kedokteran 2025 Pusat riset dan Inovasi Nasional

Hypertension, a major risk factor for cardiovascular disease, continues to show increasing prevalence, including in young people. One factor that potentially influences blood pressure is the consumption of monosodium glutamate (MSG), which is often used as a food additive to enhance flavor. Although MSG has long been used in various dishes, recent research suggests that MSG consumption may affect blood pressure through several mechanisms. This study aims to analyze the relationship between MSG consumption patterns and the incidence of hypertension using a narrative review approach. In this study, various scientific journals from 2016 to 2025 that discuss the impact of MSG on blood pressure were analyzed. The analysis results indicate that high and long-term MSG consumption can contribute to increased systolic and diastolic blood pressure. This can occur both directly through increased sodium intake hidden in MSG and indirectly through inflammatory pathways, oxidative stress, metabolic disorders, and changes in the gut microbiota. Several studies have also linked MSG consumption to obesity, which in turn can increase the risk of hypertension. Therefore, uncontrolled MSG consumption may serve as an independent risk factor for hypertension, especially in individuals with cardiovascular susceptibility. In conclusion, it is important to raise public awareness, regulate, and monitor MSG consumption to prevent negative impacts on public health, particularly in clinical practice and public health policy. The increasing prevalence of hypertension, which is increasingly found in young people, is a global health problem that requires serious attention. One factor that is no less important in the development of hypertension is the consumption of food additives, such as monosodium glutamate (MSG).

Shaqina Yunika Dewi; Terra Saptina Maulani

Journal Economic Excellence Ibnu Sina 2025 STIKes Ibnu Sina Ajibarang

This study aims to examine the responses of Gen Z regarding the influence of Emotional Branding and BrandImage on Customer Loyalty of Teh Gelas products among Gen Z in Bandung, both partially and simultaneously. The intense competition in the packaged tea drink market, along with the consistent decline in Teh Gelas brand index, the changing lifestyle, and consumption patterns of Gen Z, highlight significant challenges for Teh Gelas in maintaining customer loyalty. Additionally, negative consumer reviews on social media further weaken the BrandImage of Teh Gelas. The research method used is quantitative with a descriptive and verificative approach, and data collection was carried out through the distribution of questionnaires to 100 respondents. The analytical instruments include validity testing, reliability testing, classical assumption testing, normality testing, multicollinearity testing, heteroscedasticity testing, multiple linear regression analysis, t-test (partial), f-test (simultaneous), correlation coefficient testing, and coefficient of determination analysis, with the help of SPSS Version 30 software. The research results show that the significance level of f is 0.01, which is smaller than 0.05. Therefore, H_03 is rejected, which means that Emotional Branding and BrandImage have a simultaneous effect on Customer Loyalty of Teh Gelas products among Gen Z in Bandung.

Sazalia Naura Azzahra; Imsar Imsar

Journal Economic Excellence Ibnu Sina 2025 STIKes Ibnu Sina Ajibarang

This study examines the phenomenon of Muslim consumer consumptive behavior in the digital era, focusing on online shopping activities through e-commerce platforms. The main goal is to examine the conformity of consumption behavior with the principles of consumption ethics in Islam. Using a qualitative descriptive approach, data was collected through in-depth interviews with selected Muslim consumers as well as observations of purchasing patterns over three months. The results show that the ease of access to technology, the intensity of promotion, and the influence of social media are the dominant factors that encourage impulse buying behavior. This phenomenon creates a gap between actual consumption practices and Islamic ethical values, especially related to the principles of moderation (wasathiyah), avoidance of waste (israf), and social responsibility in shopping. While some respondents showed awareness of these values, the pressures of the digital environment and consumptive lifestyles often obscure ethical considerations in purchasing decision-making. The implications of these findings emphasize the urgency of strengthening Islamic consumption literacy through digital education, awareness campaigns, and the integration of religious values in ethical marketing strategies. This research is expected to be the basis for the development of sustainable consumption policies based on spiritual values, as well as encourage Muslim consumers to be more critical and wise in facing the evolving dynamics of digital commerce.