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Yunus Yunus

Coram Mundo : Jurnal Teologi dan Pendidikan Agama Kristen 2026 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

The doctrine of Christology as the foundation of the Christian faith has become an important theological issue that must be understood, believed, and examined as a form of accountability of faith. Since the early church, the understanding of Jesus Christ and His work has been affirmed through various church councils that defined His divinity and humanity according to biblical testimony. However, throughout church history, various theological, historical, and modern criticisms concerning Jesus have continued to emerge. Questions regarding His existence, divinity, life, and teachings are still widely debated, including on social media today. This study aims to analyze the doctrine of Christology in the development of church history, identify forms of criticism toward Jesus that challenge the church, and examine them as opportunities for evangelism. The study employs a literature review method using theological and historical analytical approaches to relevant sources, which are systematically described. The findings show that criticism of Jesus is not only a challenge but also an opportunity for the church to develop contextual and dialogical evangelistic approaches. A sound understanding of Christology and contemporary criticisms can help the church formulate evangelistic strategies that are relevant, effective, and communicative.

Martina Rosmaulina Marbun; Rikki Makkirap Simamora; Kristiana Liliejeri Lase; Cahyaningsih Paskalia Humendru; Sabar Berkat Hulu +2 more

JURNAL ILMIAH PENDIDIKAN KEBUDAYAAN DAN AGAMA 2026 CV. ALIM'SPUBLISHING

This research aims to examine the values contained in Dalihan Na Tolu through the perspective of Christian eschatology and examine its relevance to the mission of the Catholic Church in society. Dalihan Na Tolu as a socio-cultural system of the Batak community contains the values of respect, solidarity, responsibility, and brotherhood which play an important role in building social harmony. This research uses a qualitative method with a library research approach through the collection of data from various books, journals, Church documents, and scientific sources relevant to the research theme. The results of the study show that the values in Dalihan Na Tolu are related to eschatological expectations in the Christian faith, especially in building a life that reflects the love, brotherhood, and fellowship that God wills. In addition, Dalihan Na Tolu also has relevance in the Church's mission as a means of inculturation in the proclamation of the Gospel that is more contextual in the Batak community. Thus, local culture is not seen as an obstacle to faith, but rather as a means that can support the realization of the values of God's Kingdom in common life.

Dyulius Thomas Bilo; Sinta Peni

Coram Mundo : Jurnal Teologi dan Pendidikan Agama Kristen 2026 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

Teaching biblical principles to elementary school children plays a significant role in shaping their faith and character, as childhood represents a formative stage for spiritual, intellectual, and moral development. This study aims to examine developmentally appropriate Bible teaching tactics and emphasize the role of Christian Religious Education teachers in the faith-learning process. The approach used is a literature review that combines theological insights, developmental psychology, and Christian didactics. The findings of this analysis indicate that effective teaching methods include the use of storytelling, visual and creative aids, interactive activities, spiritual music, and the teacher's life example. These methods enhance children’s understanding of biblical teachings in a concrete and contextually relevant manner. This research confirms that Bible teaching should not be seen simply as conveying information, but rather as a holistic process of faith formation. The results of this study provide both theoretical and practical benefits, especially for Christian Religious Education teachers, Christian schools, churches, and families in supporting children's holistic faith development.

Suarni Hulu; Maria Sihombing

Sukacita : Jurnal Pendidikan Iman Kristen 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

In the face of Indonesia’s escalating family crises amid rapid digital disruption and post-pandemic social recovery, this study proposes a novel “Dual-Ethos Synergy Model” that integrates the Fruits of the Spirit (Galatians 5:22–23) with the second principle of Pancasila, namely “Just and Civilized Humanity.” The study is grounded in qualitative fieldwork conducted at Gereja Bethel Indonesia Pemulihan Keluarga Allah (GBI PKA). The findings demonstrate that the integration of Christian spiritual values and civic ethics fosters restorative character formation within families and church communities. This synergy produces practical outcomes, including stronger empathy in community service, improved interpersonal relationships, and more constructive conflict resolution practices. Using data gathered through nine in-depth interviews, participant observations, and document analysis, the study addresses existing gaps in urban church discipleship by combining spiritual transformation with social responsibility and civic engagement. The proposed model also offers implications for scalable digital-hybrid ministry programs focused on family restoration and contributes to the development of contextual theological praxis within pluralistic and multicultural societies. Limitations of the study and recommendations for future research are also discussed.

Elieser R. Marampa

Coram Mundo : Jurnal Teologi dan Pendidikan Agama Kristen 2026 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

The diversity of Indonesian society, spread across various regions of the archipelago, reflects immense natural and cultural wealth. However, this cultural diversity also has the potential to trigger national disintegration or division due to differences in perspectives, values, and ways of life. This situation indicates that Indonesian society needs to develop an educational system capable of fostering an appreciative attitude toward cultural, religious, and customary differences among ethnic groups. This reality compels Christian Education to assume a strategic role in strengthening existing diversity. This study aims to examine transformative approaches within Christian Education for fostering harmony amidst Indonesia’s diversity. The research employs a qualitative approach through a literature review, particularly focusing on the approaches and implementation of Christian Education within pluralistic societies. The results of the study indicate that the presence of Christian education can make a significant contribution to building a harmonious, diverse society by instilling Christian values such as respect for different lifestyles, rejection of violence and discrimination, and the strengthening of a spirit of unity. Thus, Christian education is expected to serve as an effective means of fostering harmony amidst the diversity of Indonesian society.

Sudarmono Sudarmono; Jerry Jerry

Coram Mundo : Jurnal Teologi dan Pendidikan Agama Kristen 2026 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

Counseling etymologically derives from the noun counsel, which originates from the Latin consilium, rooted in consilere, meaning “to consult,” or to seek the views and advice of others as guidance for consideration and decision-making. As a verb, to counsel or counseling refers to the act of providing advice, guidance, warnings, encouragement, and instruction aimed at fostering self-surrender in addressing problems and managing negative behaviors among students. Educational guidance and counseling aim to strengthen Christian students to live victoriously in the Lord Jesus Christ by bringing them to an understanding of the light of God’s Word and the acceptance of themselves as God’s grace. This Classroom Action Research was conducted to address and resolve the problems of Christian students based on the research formulation, particularly through the application of intellectual, moral, and social approaches as strategic steps to enhance educational counseling services. The study employed a qualitative approach, with data collected through in-depth interviews and field notes. Data analysis was carried out by categorizing findings to generate emerging themes. In-depth interviews and focus group discussions were conducted with three teacher participants and two student participants. The findings revealed that several students required special attention due to tendencies toward delinquent behavior, while one case indicated a student’s involvement in narcotics. These findings demonstrate that student-related issues require special intervention efforts to improve their spiritual and mental well-being, leading them to a deeper knowledge of the Lord Jesus Christ as their personal Savior. The ultimate goal is the salvation of students’ souls and the glorification of the name of the Lord Jesus Christ.

Marthen Mau; Sabudin Sabudin; Eliantri Putralin; Saenom Saenom; Henni Somantik +2 more

Coram Mundo : Jurnal Teologi dan Pendidikan Agama Kristen 2026 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

Middle order thinking skills (MOTS) questions are very important in Christian religious education learning. Evaluation of Christian religious education learning needs to be carried out by educators (teachers) based on each learning material so that students' academic achievement can be achieved well. In general, educators (teachers) do not fully understand the concept of middle order thinking skills (MOTS), as well as low order skills (LOTS) and high order skills (HOTS), so that some students find it difficult to answer questions given by educators (teachers) during learning evaluations. The type of research used is qualitative research with a literature review/literature study approach. The purpose of the study is to explain the understanding of the meaning of MOTS in Christian religious education learning on materials that are in accordance with learning objectives, so that students' academic achievement can be achieved well through learning evaluations. The results of the study are students are able to answer questions well from the middle order thinking skills (MOTS) type of questions when educators (teachers) create learning evaluation questions based on learning materials. Conclusion; To create evaluation questions for Christian religious education learning that students can answer and achieve academic success, ideally, questions should be based on the learning material they have learned.

Amita Prissila; Frans Aliadi

Coram Mundo : Jurnal Teologi dan Pendidikan Agama Kristen 2026 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

This study aims to analyze the leadership qualifications of Moses in Exodus 18:21 and examine their relevance for contemporary Christian team leadership. The research is grounded in the increasing complexity of modern leadership challenges, which often prioritize structural effectiveness without sufficient ethical and spiritual foundations. Employing a qualitative approach with a historical-grammatical hermeneutical method, this study interprets the text within its historical, literary, and lexical contexts. The findings reveal that the four leadership criteria—capable, God-fearing, trustworthy, and hating dishonest gain—form an integrated value system that undergirds Israel’s collective leadership structure. The novelty of this research lies in its interpretation of Exodus 18:21 not merely as a description of Moses’ personal charisma, but as a paradigm for participatory and ethically grounded team leadership. Theologically, the “fear of God” functions as the normative center that integrates competence and integrity. These findings suggest that contemporary Christian leadership development should prioritize spiritual character and moral accountability as foundational elements in building sustainable and integrity-based teamwork..

Emanuel Roberto Carlos Ngaku; Yakobus Christiano Gado Tonda Bei; Yohanes De Nggedu

JURNAL ILMIAH PENDIDIKAN KEBUDAYAAN DAN AGAMA 2026 CV. ALIM'SPUBLISHING

Discussions regarding the origins of the universe have been a focus in philosophy and science, particularly regarding the relationship between the concept of God and modern cosmology. The concept of God as the prima causa is considered the core of classical cosmology, while modern cosmology posits that the universe has a beginning of time. This study aims to observe and analyze the comparison of the concept of God as the first cause by Thomas Aquinas and the Big Bang theory of modern cosmology. The method used is a literature study by examining various philosophical and scientific sources. The results of this study will emphasize the fundamental differences between Thomas Aquinas's approach to God as the first cause metaphysically and the approach of the theory of the origin of the universe (Big Bang theory) which focuses on the physical processes of the universe. Although there are different approaches, there are points of dialogue that open up space for integration between philosophy and modern cosmology. Abstrak. Diskusi berkaitan asal-usul alam semesta sudah menjadi sorotan dalam filsafat dan sains, khususnya mengenai hubungan antara konsep ketuhanan dan kosmologis modern. Konsep ketuhanan sebagai causa prima dinilai sebagai inti kosmolgis klasik sedangkan kosmologis modern mengangkat bahwa alam semesta ada permulaan waktu. Penelitian ini bertujuan untuk melihat dan menganalisis perbandingan konsep Tuhan sebagai penyebab pertama oleh Thomas Aquinas dan teori Big Bang dari kosmologis modern. Metode yang digunakan ialah studi kepustakaan dengan mengkaji berbagai sumber filsafat dan sains. Hasil penelitian ini akan menekankan perbedaan fundamental berkaitan pendekatan Thomas Aquinas mengenai Tuhan sebagai penyebab pertama secara metafisik dengan pendekatan teori asal-usul alam semesta (teori Big Bang) yang berfokus pada proses fisik alam semesta. Walaupun ada pendekatan yang berbeda namun ada titik dialog yang membuka ruang integrasi antara filsafat dan kosmologi modern.  

Sergius Lay; Junita Hulu; Selvianti Dakhi; Yasman Handayani Lase; Natalia Harefa +2 more

JURNAL ILMIAH PENDIDIKAN KEBUDAYAAN DAN AGAMA 2026 CV. ALIM'SPUBLISHING

This research investigates the concepts of heaven and hell within Nias culture and compares them with Catholic Church teachings, exploring their implications for Catholic Religious Education (PAK). Driven by the disparity in eschatological understanding between local culture and Catholic doctrine, and the crucial role of inculturation in faith life, a qualitative approach employing literature review was adopted. Data sources included Church documents, books, and relevant scholarly journals. Findings reveal that Nias culture perceives post-mortem existence not as a dualistic heaven or hell, but as a continuation in the spirit world, influenced by social status and adherence to tradition. In contrast, Catholic teachings define heaven and hell as outcomes of humanity's relationship with God. The inculturation process highlights a dialogue between cultural values and Christian faith, demonstrating that integrating local cultural values into PAK can enhance students' faith experience, making learning more relevant and transformative within their contexts.

Prasandi Prasandi; Yana Maharani; Yogi Parinding; Mega Tri Palimbong; Bunga Lestari

Sukacita : Jurnal Pendidikan Iman Kristen 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study aims to examine Deuteronomy 22:13-30 using a hermeneutic approach and relate it to the current level of awareness of early marriage among Christian congregations. The method used was a qualitative literature study, with the Bible as the primary source, supplemented by various related theological literature. The results indicate that this section of the text contains important theological values, such as holiness, justice, responsibility, and respect for human dignity, especially women, in the context of marriage. Although this text originates from the patriarchal culture of ancient Israel, its principles remain relevant in today's context. Regarding the phenomenon of early marriage, it was found that this practice often occurs without adequate preparation, whether emotional, spiritual, or economic, and thus risks causing various problems in the household. Therefore, the church has a responsibility to raise congregational awareness through faith formation, premarital education, and contextual pastoral care. This study confirms that marriage is a life calling that requires maturity and serious commitment, not simply a solution to social problems.

Fadlian Lontoh

Jurnal Pendidikan Agama dan Teologi 2026 International Forum of Researchers and Lecturers

The New Testament is an essential part of the Christian Bible, containing testimonies concerning the life, ministry, death, and resurrection of Jesus Christ, as well as the development of the early Church. To fully understand its message, it is necessary to examine the historical and theological contexts that shaped its composition. This article aims to explore the New Testament from historical and theological perspectives by examining the social, political, cultural, and religious background of the first-century world, the process of the writing of the New Testament books, and their principal theological messages. The study employs a library research method with a descriptive-analytical approach to various biblical and theological sources. The findings indicate that the New Testament emerged within the context of Roman rule, Jewish religious traditions, and Hellenistic cultural influences, all of which shaped both the authors and their audiences. The books of the New Testament were written to address the needs of early Christian communities, affirm the identity of Jesus Christ, strengthen believers' faith, and provide guidance for Christian living. Theologically, the New Testament emphasizes central themes such as the Kingdom of God, salvation through Jesus Christ, grace, the formation of the Church, and eschatological hope. Therefore, an understanding of the historical background and theological message of the New Testament is essential for accurate interpretation and for maintaining its relevance to the life of the Church and contemporary Christian believers.

Rachmad Sholeh; Angel Adinda Putri Utama; Achmad Dwi Aprillianto; Adimas Indra Putra; Amelia Zahro +23 more

Jurnal Pengabdian Sosial dan Kemanusiaan 2026 Lembaga Pengembangan Kinerja Dosen

The greening program is an important effort to improve environmental quality and strengthen community awareness of ecological sustainability. This study aims to describe the implementation of tree-planting activities carried out by university students in Kalikatir Village through a participatory approach. The research employed a qualitative descriptive method, using observation, interviews, and documentation as data-collection techniques. The findings indicate that community participation plays a significant role in the success of the program, particularly in selecting planting locations, providing tools and support, and maintaining the planted trees. The greening activities have produced positive impacts, including increased vegetation cover, a cooler village environment, and stronger community awareness of the importance of green spaces. Moreover, collaboration between students and local residents has enhanced social cohesion and supported the sustainability of environmental initiatives. This study concludes that a participatory approach combined with a qualitative descriptive method is effective in understanding the dynamics of implementing greening programs at the village level.

Yohana Mallaga

Sabar : Jurnal Pendidikan Agama Kristen dan Katolik 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This research is prompted by the unique narrative of Rahab, a Canaanite woman who occupies a critical theological position in Israel’s history of salvation despite her status as an outsider to the chosen people. The primary focus of this study is to explore the dimensions of Rahab’s faith and God’s sovereignty as recorded in Joshua 2:1-12. This study aims to analyze how the confession of faith from a marginalized individual aligns with God's sovereign plan and to determine the relevance of these values for contemporary Christian witness. The method employed is a qualitative approach utilizing library research and exegetical analysis of the text in Joshua 2:1-12. The findings indicate that Rahab's faith was not merely an act of self-preservation but a theological response to the formidable power of God that transcends ethnic boundaries and social status. God's sovereignty is proven capable of working through unexpected subjects to fulfill His divine purpose. The implications of this research assert that modern Christian witness must be inclusive and transformative, where the courage to declare God's truth amidst threatening situations constitutes a tangible form of living faith. The church is called to perceive God's sovereignty as the fundamental basis for mission and witness, unrestricted by social or cultural exclusivity.    

Lasrina Simarmata; Sarah Christina Samosir; Robinson Josua Lase; Dhany Rynando Zega; Bryan Pratama Saragih

Jurnal Riset Rumpun Ilmu Kesehatan 2026 Pusat riset dan Inovasi Nasional

Pneumonia caused by extensively drug-resistant (XDR) Pseudomonas aeruginosa is still  clinicaly chalenging, particularly among geriatric patients with neurological comorbidities such as stroke. This report presents a case of XDR P. aeruginosa pneumonia complicated by sepsis in a 73-year-old patient, characterized by persistent leukocytosis until the tenth day of hospitalization despite empirical meropenem therapy. This evidence-based case report aims to analyze clinical outcomes, specifically 28-day and 30-day mortality rates, and to identify mortality predictors in the adult population through a systematic literature search of the PubMed and Google Scholar databases for the 2019–2026 period. Synthesized evidence from six core studies indicates that XDR P. aeruginosa infections carry a profoundly high 28-day mortality rate, ranging from 41% to 51% in cohorts receiving antibiotic monotherapy. Key mortality predictors identified include the presence of sepsis or septic shock, a delay in initiating adequate therapy exceeding 52 hours, advanced age, and the requirement for Intensive Care Unit (ICU) admission. The phenomenon of persistent or worsening leukocytosis during treatment, as observed in this case, serves as a critical clinical indicator associated with antimicrobial response failure and a dismal prognosis. Ultimately, XDR P. aeruginosa pneumonia is associated with poor clinical outcomes, where therapeutic success is strictly contingent upon the timely administration of antibiotic regimens with proven activity against these highly resistant isolates.

Eunike Eunike; Lidiawati Lidiawati; Matius Kalatiku

jurnal Riset Rumpun Agama dan Filsafat 2026 Pusat Riset dan Inovasi Nasional

This study explores the dynamics of children’s character formation within Christian families in the digital era from the perspective of church parents. Employing a descriptive light mixed-methods design, the study integrates survey data and semi-structured interviews to obtain both quantitative and qualitative insights. The findings indicate that digital media has become an integral and unavoidable part of family life, making children’s character formation highly dependent on parental guidance, reflective communication, and consistent faith-based education at home. Parents face various challenges related to time constraints, limited digital literacy, and the increasing exposure of children to external values that may not align with Christian teachings. At the same time, many parents actively utilize technology as a supportive and accessible tool for spiritual learning and moral development. The study concludes that character formation is shaped not merely by technology itself but more significantly by the quality of family relationships and parental role modeling grounded in Christian values. Therefore, the findings recommend strengthening faith-based digital literacy among parents and enhancing church–family collaboration to foster more holistic, balanced, and sustainable character development in children.

Atanasius Florentinus Tua; Barnabas Kasi; Johanes Bronfilio Keytimu

jurnal Riset Rumpun Agama dan Filsafat 2026 Pusat Riset dan Inovasi Nasional

This paper explores the role of Mary as a model of salvation in Catholic faith, focusing on the understanding of Mariology within the cultural context of the Ende-Lio people in Flores, East Nusa Tenggara. Mary is regarded not only as the Mother of Jesus Christ but also as an example of faith marked by humility, obedience, and hope. Her humility and willingness to accept God’s will, especially in the Annunciation, serve as a concrete inspiration for Catholics to respond faithfully to God’s call. Within the Ende-Lio culture, which values loyalty, solidarity, respect for ancestors, and harmony with nature, Mary becomes a figure closely connected to daily life. Devotions such as the rosary, pilgrimages to Marian grottoes, and the celebration of the Marian months highlight Mary’s living presence in both the faith and cultural traditions of the community. Thus, Mary serves as a bridge between the Gospel and local culture, revealing a Church that is rooted in its own soil yet remains faithful to Christ. This reflection affirms that contextual faith is a living faith deeply rooted in local culture while open to the saving work of God.

Tadeus Tala; Vinsensius De Paulo Lebe; Yohanes Kristoforus Ware

jurnal Riset Rumpun Agama dan Filsafat 2026 Pusat Riset dan Inovasi Nasional

This theological research explores Mary’s essential role in the narrative of salvation and her deep connection with the Church, as outlined in key Catholic documents like Lumen Gentium and Redemptoris Mater. Using a qualitative approach that combines descriptive and analytical methods, the study reviews Church teachings, Scripture, and theological literature. It highlights Mary’s pivotal status as Mother of God (Theotokos) a title affirmed by the Council of Ephesus in 431 CE, which underscores both Christ’s divinity and Mary’s unique participation in God’s redemptive plan. The study traces the theological roots of this title through biblical texts, portraying Mary as the chosen vessel through whom the Word became incarnate. It examines how Old Testament prophecies about Mary are fulfilled in New Testament events, especially in the Annunciation and Elizabeth’s greeting of Mary as “the mother of my Lord.” The research also delves into Mary’s bond with the Church, focusing on her recognition as Mother of the Church by Pope Paul VI during the Second Vatican Council. Mary is presented as the ideal disciple, embodying unwavering faith, obedience, and humility in her acceptance of God’s will. Her presence at key moments, from the Incarnation to Pentecost, positions her as both a member and a model of the Church. Ultimately, the study concludes that Mary’s unity with the Church is reflected in her dual role as Mother of Christ and spiritual mother to all believers, offering a profound example of Christian virtues and guiding the faithful in their collective journey toward salvation.

Febrianus Selvin Sudiman; Cristian Seldjatem

Pengharapan : Jurnal Pendidikan dan Pemuridan Kristen dan Katolik 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study examines the integration of Christian values into the Merdeka Curriculum for Christian Religious Education (PAK) in junior high schools (SMP), focusing on the challenges and strategies for its implementation. The Merdeka Curriculum, introduced in 2022, offers flexibility in instructional design; however, its implementation in the field of PAK requires specific adaptations to maintain the relevance of Christian values such as love, justice, and responsibility. This study employs a descriptive qualitative approach using library research combined with empirical content analysis of various case studies in Indonesian Christian schools. The findings indicate that the primary challenges include resource constraints, the readiness of PAK teachers, technological infrastructure gaps, and the influence of secular digital culture. Effective strategies include the development of a contextual curriculum based on Christian values, the utilization of digital technology in learning, the enhancement of teachers’ professional competencies, and collaboration between schools, families, and churches. The implications of this study suggest that the integration of Christian values into the Merdeka Curriculum can foster the holistic character of junior high school students, equipping them with integrity, resilience, and the ability to face the challenges of the digital age.

Salhuteru, Andrie Christina; Hursepuny, Harold; Alvian Sapulette

International Journal of Management 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The rapid development of the digital ecosystem has encouraged Micro, Small, and Medium Enterprises (MSMEs) in Ambon City to adopt online platform-based marketing strategies in response to changing consumer behavior that is increasingly digitally connected. This research focuses on MSME consumers in Ambon City who actively interact with local business products through digital platforms. The main problems identified include low digital marketing adoption by local MSME actors, limited empirical studies on Eastern Indonesia context, and the absence of an integrative analytical model that simultaneously tests three dimensions of digital marketing. This research aims to analyze the influence of digital marketing strategies encompassing social media marketing, paid digital advertising, and content marketing on consumer purchasing decisions of MSMEs in Ambon City. This study employs a quantitative approach with a survey design involving 100 respondents selected through purposive sampling, and data were analyzed using multiple regression analysis after passing classical assumption tests covering normality, multicollinearity, and heteroscedasticity. Results show that social media marketing has a significant effect with a regression coefficient of 0.387, paid digital advertising with a coefficient of 0.312, and content marketing with a coefficient of 0.274, all significant at the 0.05 level. Simultaneously, the three variables explain 67.1% of variation in consumer purchasing decisions with an F-count of 65.847. Social media marketing is proven as the most dominant dimension shaping consumer purchasing decisions of MSMEs in Ambon City. This research concludes that an integrated and contextual digital marketing strategy is a crucial instrument in driving MSME growth in Eastern Indonesia and recommends strengthening digital capacity of local business actors as a priority policy for regional MSME empowerment.Keywords: digital marketing; purchasing decision; MSMEs; social media; Ambon City