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Marketing plays a crucial role in the development of beef cattle farming businesses in Indonesia. An effective marketing strategy is the key to ensuring good product acceptance and satisfying consumers. The objectives of this research are: (1) understanding consumer needs and preferences; (2) identifying effective marketing strategies; and (3) using resources more efficiently. In this research, the literature study method is used as the main approach, by analyzing various relevant sources to collect the necessary information. The results of the literature review reveal important findings regarding beef cattle marketing strategies. Market segmentation is an important first step in meeting the needs and desires of the target market segment. After segmentation, determining the target market is the next step to ensure resources can be optimized and marketing strategies can achieve the set goals. Determining product positioning through positioning is the key to differentiating products from competitors by building uniqueness and added value. Overall, marketing plays a central role in maintaining the success and growth of beef cattle farming businesses. By implementing the right marketing strategy, companies can increase product acceptance, satisfy consumers, and strengthen their position in the market. In identifying beef cattle marketing, there are two opportunities that will be presented, including: (1) getting new ideas for marketing, and (2) understanding competitors' strategies to increase the market.  

This study aims to analyze the influence of Instagram social media promotion effectiveness on brand awareness and consumer purchase intention, with a case study on Bistro Balige, North Sumatra. Using a quantitative approach with a survey method, this research involved 70 respondents selected through purposive sampling. Data were analyzed using the Structural Equation Model (SEM) with the assistance of SmartPLS 4.0. The results show that the effectiveness of Instagram promotion has a positive and significant effect on brand awareness and consumer purchase intention. However, brand awareness does not have a significant influence on purchase intention. These findings provide valuable insights for culinary businesses in tourist areas like Lake Toba in optimizing their digital promotion strategies.      

Managing long-term relationships with customers is important for electronic businesses through online services because it occupies an important place in modern business of the digital age. Long-term relationship building strategies have been used by Tesco in the UK, which sets a practical example in reaching global customers, expanding markets, and building partnerships where access to information can be easily leveraged to forge cooperative relationships in the digital era.

Every country has distinctive characteristics that become selling points in terms of economy and infrastructure, including small regions such as districts, sub-districts, villages, and hamlets that need to be developed to be more widely known. These distinctive values, including natural potential, plantation products, micro-businesses, tourism sectors, and arts, are important for regional existence. Carangwulung Village in Wonosalam Sub-district, Jombang Regency, has high natural potential such as durian, salak and coffee. Located in the highlands, the village excels in plantations. The tourism sector stands out with its beautiful environment and friendly people, making it an ideal destination for tourists. Plantation products are processed into high-value products through MSME businesses that prioritize quality. Arts potential, such as Gamelan, Jaranan, and Remo Dance, are also preserved. The community service program focused on the development of arts and tourism in Carangwulung Village, including the "Selepas Senja" art performance and tourism. The research used a qualitative descriptive methodology, collecting data through observation, interviews and FGDs. The findings show the importance of preserving and promoting local coffee culture and traditional arts to attract tourists. The eco-tour involved 10 UPN "Veteran" East Java students and the local community.

With the advancement of technology, competition in the mid-to-low-end business sector has intensified. Both large businesses and Micro, Small and Medium Enterprises (MSMEs) are facing challenges and obstacles. On the other hand, MSMEs will have greater opportunities to market their products due to advances in information technology. When starting a business, branding communication is very important. Each individual has a different brand image. By using the right promotional strategy, effective branding communication can provide consumers with the opportunity to recognize certain goods and services, evaluate their quality, reduce purchase risks, and get different experiences and satisfaction. Every business field must have a strategy to increase sales. The right promotional strategy can communicate branding well. To achieve goals, every business sector needs a promotional strategy, especially for micro, small and medium enterprises (MSMEs). Promotion planning is carried out to improve services and sales by introducing products to potential customers and improving services by focusing on online-based promotions by utilizing social media and marketing through the marketplace. In a startup business, where the business has just started and continues to grow, business actors are considered necessary to continue to develop products and find the right target market. The purpose of this Community Service activity is to provide an assessment of branding and promotional communication strategies to increase customers for this startup business.      

In the era of rapid digitalization, understanding consumer behavior through data is becoming increasingly important for retail businesses. Shopping trends, such as those contained in this study, provide in-depth insights into various aspects of consumer behavior, from demographics to purchasing preferences and patterns of discount usage. This data is invaluable in formulating effective marketing strategies, improving customer experience, and optimizing business operations. The data used in this study included a variety of relevant variables, such as age, gender, location, product categories purchased, number of purchases, payment methods, and frequency of purchases. This information allows for a comprehensive analysis of how these factors affect consumer spending decisions. For example, analytics can reveal seasonal trends in purchases, product color and size preferences, and the impact of discounts and promo codes on sales volume. In addition, this dataset also reflects the changes in consumer behavior that have occurred over the past few years. Quantitative methodology is a research approach used to collect and analyze numerical data to understand patterns, relationships, and events in a given population. Data is collected from various sources such as online sales transactions, consumer surveys, Naive Bayesian algorithms are applied to the dataset that has been processed. The data was divided into two sets: training (80%) and testing (20%).    

A business can survive if it has good financial knowledge. Financial management and business knowledge have always been the foundation. Along with the times, especially in the digitalization era, it is unfortunate when business people ignore the financial aspects and optimization of their business management. When the company's human resources are able to adjust to the changing times in industry 4.o, then financial management can be done. The purpose of this activity is to assist and provide consultation to business owners in one of the nasi padang restaurants in Cikarang. We come from an environment where business people do not know much about financial education and how to build a business so that it can grow and adapt to digital developments, as well as the lack of training and education provided for business people, especially for micro businesses. The focus of this community service activity is to assist business actors from business management to finance, so as to maximize the ability of their human resources, which is very much needed by business actors who have high competitiveness in this digital era. In the end, it is expected to provide solutions that allow business actors to optimize all business activities in increasing profits and sales, so that the business can survive and develop.    

MSME traders in Mungkung Village consist of various businesses such as culinary, fashion, agribusiness and automotive. However, many of them do not understand technological advances, which hinder the economic development of local MSMEs. Some MSMEs do not have a logo or brand and only rely on local consumers. Life in Mungkung Village is still very traditional, Group 01 KKNT MBKM is aware of this backwardness and is trying to change it. Therefore, researchers intend to advance Mungkung village so that the village community is technologically literate. This research will focus on digitizing the marketing potential of Mungkung Village MSMEs through digital maps to increase their presence and accessibility. The author uses descriptive qualitative research methods with the concepts of digitalization and marketing. This concept is relevant to what the author is researching. The result of this research is that the author succeeded in increasing the potential of MSMEs in Mungkung village by creating a digital map of MSMEs which can be accessed via an online platform.  This program also supports SDGs goal point 8, which relates to decent work and economic growth, by empowering MSMEs.

Family business, businesses owned and inherited by family members, play an importantrole in the Indonesian economy. Despite its long-term benefits and legacy potential, familybusinesses are also challenging. In carrying it out, maintaining the good name of the family,providing business knowledge to family members, and overcoming difficulties in reachingagreements are key factors. Several figures such as Moores and Barrett, Marpa, Dussault, andPoza provide different views regarding the definition of a family company. However, thepoint is that this company is family owned, involved in management, and has the potential tobe sustainable across generations. In the Indonesian context, several successful familycompanies include PT. DJARUM, PT. Indofood Sukses Makmur, Trans Corp, Bakrie Group,and Sampoerna. Knowing the various types of promising family businesses, such asrestaurants, learning courses, plantation industries, automotive businesses, and eventorganizers, can be a guide for starting a sustainable family business.      

Since welding workshops are an unofficial industry, there is still a lack of effective implementation of occupational safety and health regulations in this field. Welders often experience eye hazards such as sparks, foreign objects, infrared and UV radiation. The purpose of this study is to describe how well welding workshop workers in Medan Tembung District comply with the use of personal protective equipment (PPE). This study uses a quantitative descriptive method. The results of data analysis for the Alpha Cronbach questionnaire trial in this study showed that the data met the requirements with a score of 0.928. Up to 55 welding workshop employees from all welding workshops in Medan Tembung District, Medan City participated in the total sampling of this study. After the descriptive analysis, the data is displayed as a frequency distribution.  According to the results of the study, of the 55 welding workshop employees who participated in the survey, 50.9% had a low level of knowledge. The majority of respondents (80%) have a negative attitude towards the use of personal protective equipment (PPE), and more than half (58.2%) do not use PPE in the workplace. The results of the data analysis show that the majority of employees ignore the need to wear personal protective equipment (PPE) in the workplace because they do not know it or have a negative attitude towards it. Thus, this study suggests that welding businesses need to provide complete personal protective equipment, and also educate on the importance of using PPE and the Government also needs to increase supervision for small and medium enterprises, especially in welding workshops related to occupational health and safety.

In an era of increasingly fierce business competition, creative and innovative marketing strategies are an important factor to attract consumer attention and encourage sales. This article presents a case study from a shoe and sandal shop NeedShoes which succeeded in improving its business performance through a unique and interesting creative campaign. Using historical methods, literature studies, and case studies, this article explores the background of the shoe and sandal retail industry, analyzes NeedShoes' creative campaigns in depth, and identifies success factors, challenges, and valuable lessons that can be adopted by other businesses.    

Micro, Small, and Medium Enterprises (MSMEs) are very important to the Indonesian Economy, but often MSMEs face problems in terms of marketing and management. In an effort to increase consumer buying interest, this Service Activity investigates effective marketing, branding, and employee performance strategies for MSMEs. Cheesecuit Micro, Small, and Medium Enterprises (MSMEs) face key challenges related to marketing, branding, and performance that can impact consumer awareness and interest in purchasing products. This service identifies factors that influence consumer buying interest and analyzes what marketing, branding, and management strategies are appropriate to increase consumer buying interest for cheesecuit businesses. The proposed solutions include building an integrated marketing strategy, utilizing digital marketing, improving product quality, building partnerships and distribution networks, training and mentoring for MSMEs, as well as improving Resource Management in improving employee performance. This service activity is expected to have a positive impact on business actors in order to increase consumer purchasing power and provide benefits for business owners.    

This  research aims to analyze the influence of product prices and customer reviews on purchasing decisions of Management students at PGRI University Semarang (Upgris) on the e-commerce platforms Shopee and TikTok Shop. In the current digital era, e-commerce has become one of the main channels for consumers to make purchases. Two important factors that consumers often consider before making a purchase are product price and customer reviews. The research method used is quantitative with a survey approach. Data was collected through a questionnaire distributed to 36 Upgris Management students who actively use Shopee and TikTok Shop.The research results show that both product price and customer reviews have a significant influence on purchasing decisions. Specifically, product price has a greater influence than customer reviews in determining purchasing decisions on both platforms. Apart from that, there is a difference in the level of trust in customer reviews on Shopee and TikTok Shop, where students tend to trust reviews on Shopee more. It is hoped that these findings will provide insight for e-commerce businesses in designing effective marketing strategies by considering price factors and customer reviews.

The coconut cooking oil-making program is one of the empowerment programs for women to improve the economy by utilizing the potential of existing natural resources. This program was carried out in Weranggere village, Witihama District, East Flores Regency, as one of the solutions for managing the natural potential in the village. The program aims to increase natural resources and process them into a product with a better selling price than before processing. Coconut is one of the natural resources that will be processed to meet the needs of women and become a business opportunity. Through this program, women in the village are given training on processing coconut into quality oil. They were also taught how to have good and attractive packaging and marketing that can be done online through social media. The method carried out is a fiel research, which is carried out by going directly into the field with the purpose of observation and interview. In addition, this program also encourages the formation of women's groups to manage businesses in the village as an economic improvement. This program is also a forum for women to share knowledge, experience, and support. Women's empowerment through the production of coconut cooking oil provides benefits such as increasing skills, business, and income for women in villages, as well as increasing the selling value of the economy and natural resources owned.

In this modern era, it is demanding that business actors continue to increase innovation. With the main focus of rebranding on MSME businesses as a means of increasing brand awareness. This journal aims to determine and analyze the Rebranding Strategy for Product Packaging Labels for Peyek Bu Sunarsih Micro, Small and Medium Enterprises (MSMEs) in Jatirejo Village. Data collection techniques were carried out through direct observation and interviews with product business owners from the Micro, Small and Medium Enterprises (MSMEs) Warung Makan Mbok Sih owned by Mrs. Sunarsih in Jatirejo Village, Nganjuk. The results of the research show that MSME Peyek Bu Sunarsih implemented a packaging label rebranding strategy using stickers, banners and logos. This product rebranding activity is expected to increase sustainable brand awareness that is easily recognized and sticks in the minds of consumers so that it can influence purchasing decisions. The main obstacles faced by MSME players are limited management/business management and fear of taking risks. The results of this journal will later be useful as a reference for Micro, Small and Medium Enterprises (MSMEs) actors who have the same problems.

This research is a literature study of marketing efficiency. This research aims to analyze the marketing efficiency of beef cattle in Badung. The method used in this research is qualitative research with field research techniques, namely direct observation of the object being studied to obtain relevant data. This research was carried out in Badung with the types of data used in this research, namely primary data and secondary data. The results of the research concluded that the feed efficiency of beef cattle in smallholder livestock businesses in Badung is low.

The purpose of this study is to ascertain how ownership structure affects dividend policy. The study's sample consisted of 22 mining businesses that were listed between 2021 and 2023 on the Indonesia Stock Exchange. Purposive sampling and panel data regression analysis were the sample strategies used in the investigation. The control variable was profitability, while the dependent variable was dividend policy. The independent variables were government, institutional, and foreign ownership. The findings demonstrate that dividend policy is negatively impacted by foreign ownership and profitability. Dividend policy is not significantly impacted by institutional ownership or the government. It is intended that by focusing on the amount of profit made such that shareholders receive dividend yield, this study would have ramifications for management of businesses. Prospective investors are also anticipated to use this study as a source of information to determine the amount of profit and dividend yield that the firm provides to its shareholders.

Co-working spaces have gained popularity in recent years as a flexible and cost-effective solution for freelancers, startups, and small businesses looking for a collaborative work environment. This article examines the key success factors for a co-working space business model, drawing on insights from industry experts and research studies. By identifying these critical factors, co-working space operators can optimize their business model and enhance their chances of success in a competitive market. The development of the use of co-working space is now increasingly promising. Many of the startup companies and freelancers who use co-working space as a place for daily activities to work. Co-working space also helps to differentiate work and daily activities from these workers. However, the business model of co-working space is relatively vulnerable. This study aims to evaluate the factors that can increase the success of the co-working space business model, considering the importance of co-working space as the development of creativity. This study involved 116 users from two businesses that achieved success in managing the co-working space. Data was collected using a questionnaire survey and structurally analyzed using SmartPLS. The results of the study identified that shared workspace management and supporting co-working space operations played an important role in determining the success of this business model. Membership management has no significant effect. Therefore, the management of co-working space can be focused on these two elements

The rapid adoption of artificial intelligence (AI) in e-commerce is revolutionizing the business landscape. This study explores the rise of AI-powered e-commerce and its impact on business models, strategies, and market dynamics in 2024. Through a multiple case study approach, focusing on leading e-commerce companies such as Amazon, Alibaba, and Shopee, the research reveals that AI is fundamentally transforming the way businesses operate in the digital economy. AI enables enhanced personalization, operational efficiency, and improved customer experiences, driving the emergence of new business models and competitive advantages. However, the adoption of AI also creates significant challenges, including implications for the workforce, ethical concerns surrounding data privacy and algorithmic bias, and potential impacts on market dynamics and competition. The study highlights the need for a strategic and ethical approach to AI adoption, collaboration among stakeholders, and adaptive regulatory frameworks. It concludes with recommendations for businesses, policymakers, and future research to navigate the transformative impact of AI in e-commerce. The findings contribute to the literature on digital transformation and disruptive innovation, offering valuable insights for managers, practitioners, and researchers.

The province of Gorontalo holds significant potential for entrepreneurial development due to its abundant natural resources. However, entrepreneurs in this region often face challenges in financial management, which negatively impacts the growth of their businesses. This training aims to enhance the financial management capabilities of entrepreneurs in Gorontalo through a financial analysis training program. The methodology involved the identification of target areas and participants, the preparation of training materials, and the implementation of the training through offline sessions. The training was attended by 20 participants, consisting of 15 officials from the provincial cooperative and industry office and 5 local entrepreneurs. The results indicate that the training successfully improved the participants' understanding and skills in managing their business finances. Evaluation of the four participant groups showed that 75% achieved very good scores, with an overall average score of 89. These findings suggest that the training program effectively enhanced the participants' financial literacy and financial analysis skills, which is expected to contribute to the sustainable growth of businesses in the Province of Gorontalo.