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Raisya Salsabilla; Fazilla Amalia; Aisyah Sri Wahyuni; Efti Novita Sari

Prosiding Seminar Nasional Manajemen dan Ekonomi 2023 Universitas Kristen Indonesia Toraja

This study aims to analyze the role of social media marketing in the development of the Arcos Packaged Drinking Water (AMDK) business. By using in-depth interviews with Arcos management and marketing teams, this study reveals how digital marketing strategies, especially through social media such as Instagram, Facebook, and Twitter, play an important role in increasing brand awareness, market reach, and consumer loyalty. The results of the study show that collaboration with influencers, the use of attractive visual content, and active interaction with consumers through social media have had a significant positive impact on sales growth. In addition, the ability of social media to enable real-time interaction with consumers helps companies to dynamically adjust their marketing strategies and respond to market needs more effectively. However, this study also notes challenges, especially related to competition in the packaged drinking water industry. This study concludes that social media marketing is a very effective and efficient tool for developing a business, but it requires a creative strategy and continues to adapt to changes in digital trends. Recommendations for future research are to explore newer social media platforms, combine qualitative and quantitative research methods, and conduct comparative studies with other brands in similar industries.  

Nabila Salwa

Jurnal Bahasa, Sastra, Budaya, dan Pengajarannya 2023 Pusat Riset dan Inovasi Nasional

This study aims to determine the ways to develop short story writing skills of vocational high school students, the factors causing the lack of such skills, innovative and effective strategies to be applied, the effectiveness of applying such strategies, and the benefits that students can obtain in developing their short story writing skills. The research method used is qualitative research with data collection techniques through interviews, observations, and literature review. The results show that factors such as lack of motivation, limited vocabulary, and lack of understanding of short story structure can cause the lack of short story writing skills among vocational high school students. Innovative and effective strategies that can be applied include the use of visual and audio media, vocabulary development, and short story writing techniques application. The implementation of these strategies is effective in improving short story writing skills of vocational high school students and can provide benefits in developing critical thinking skills, creativity, as well as improving language and literacy skills of students.

Zaitul Rahmi; Syafei Syafei

SENIMAN: Jurnal Publikasi Desain Komunikasi Visual 2023 International Forum of Researchers and Lecturers

The purpose of making this final work is to visualize verses about being grateful for the blessings bestowed by Allah SWT, with the aim of direct preaching to oneself, appreciators and the general public. The method in making this work goes through several stages, namely: Preparation (observing and exploring), Elaboration (finding and gathering references), Synthesis (implementing main ideas/ideas), Concept Realization (creating works) and Completion Stage (in the form of reports and exhibitions of works end). In creating the work, the author uses acrylic paint and mixed media in the form of paper on canvas. The ten works that the author made each contain the theme of gratitude to Allah SWT, the resulting works measuring 100 x 120 cm with the title include: Al-Quran, Allah's Creatures, Sun and Moon, Plants, Sky without pillars , Earth where life is, The vast ocean, Balance of Justice, Pearl and Marjan, Every moment is busy.      

Cindy Marcellin Apsari; Marcellino Syah Putra; Nur fitria Herdianti; Mutiara Kusuma Wardhani; Choirul Dwi Priamsyah +2 more

JURNAL PENGABDIAN MASYARAKAT AKADEMISI (JPMA), 2023 CV. ALIM'SPUBLISHING

Artikel ini membahas penerapan Digital Marketing dan Environmental Graphic Design (EGD) di Desa Cupak dengan penekanan pada Studi Kasus KKN Universitas 17 Agustus 1945 Surabaya. Digital Marketing digunakan untuk meningkatkan visibilitas UMKM Desa Cupak melalui strategi seperti pemasaran media sosial, penggunaan market place, dan video pemasaran. Namun, untuk mencapai keberhasilan optimal, EGD juga diterapkan dalam desain kemasan produk, tanda-tanda jalan, dan papan informasi untuk membangun identitas dan memperkuat citra merek Desa Cupak. Studi kasus ini menunjukkan bahwa kombinasi strategi Digital Marketing dan desain visual yang menarik melalui EGD dapat meningkatkan daya tarik Desa Cupak sebagai destinasi wisata dan mendukung pertumbuhan ekonomi lokal. Integrasi Digital Marketing dan EGD penting untuk memperkuat bisnis UMKM dengan meningkatkan eksposur merek, membangun identitas yang kuat, dan menciptakan pengalaman menarik bagi pelanggan. Rekomendasi penelitian selanjutnya meliputi eksplorasi penerapan EGD di lingkungan UMKM dan evaluasi dampaknya terhadap keberhasilan bisnis.

Gabriel Gloria Lumentut; Orbanus Naharia; Ferny Tumbel

Konstanta : Jurnal Matematika dan Ilmu Pengetahuan Alam 2023 International Forum of Researchers and Lecturers

This study aims to determine the use of audio-visual media in Problem-Based Learning to improve student learning outcomes in tenth grade SMA Negeri 2 Tondano using classroom action research as the research methodology. (1) Planning, (2) Action, (3) Observation, and (4) Reflection are the four major phases of a cycle. In data analysis, the1percentage of completed student1learning outcomes is utilized. The research result was derived from student learning outcomes using two cycles; in cycle I, the1percentage of classical completion was 44.44 percent and in cycle II, it was 55.55 percent. It became a reference for the subsequent cycle's follow-up. The classical percentage of completeness for cycle II was then 92.59 percent complete and 7.40 percent incomplete. This demonstrated that it followed the research indicator in a conventional manner. Therefore, it is unnecessary to follow the subsequent cycle. This study concludes that using problem-based learning audio-visual as a learning medium for virus materials is crucial for improving student learning outcomes among students in1class X at SMA Negeri 21Tondano.    

Laila Qadaria; Khoirul Bariah Rambe; Wapiatul Khairiah; Rahmanita Minta Ito Pulungan; Elvira Zahratunnisa

Jurnal Bintang Pendidikan Indonesia 2023 Pusat Riset dan Inovasi Nasional

This study aims to analyze the causes of writing skills. Grade IV elementary school students involved in this research. In this case the author uses the library research method, which is research conducted by analyzing and making written literature in scientific journals as well as the main source. Writing difficulties are also known as dysgraphia. One of the internal factors that causes students to have difficulty writing is weak fine motor skills, weak visual memory skills, low interest and motivation to learn. And external factors that cause students to have difficulty writing, namely: lack of attention from parents to students, unsupportive home atmosphere, strategies for dealing with writing difficulties through participatory learning in schools that are used by teachers, namely first to provide motivation to students. Second, use interesting learning media in learning to write.

Regita Endah Cahyaning Naya; Ririn Putri Anggraeni; Fadilah Rizqi Muhamad; Gideon Setyo Budiwitjaksono

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This study aims to observe the use of Instagram social media as a promotional means for MSME Limunite in the village of Sukorejo City of Blitar. The research method used is qualitative, involving Limunite MSMEs. Data collected through interviews and observations. The results of this study indicate that the social media of the Instagram can be an effective promotion of that MSMEs. Through social media Instagram This Limunite MSMEs can expand its sales by making visual content such as photo products and promotional videos that can increase sales. The conclusion of this study is the use of Instagram social media as a promotion of facilities for MSMEs Limunite in the Sukorejo has a great opportunity by using promotion.

Elfia Nora; Sopiah Sopiah; I Nyoman Suputra; Imam Bukhori

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

E-learning media is very useful for teachers in supporting the teaching and learning process in the classroom. Apart from having to understand how to use various existing e-learning media, teachers can also design digital e-learning media that are adapted to student learning styles consisting of Visual, Audiotorial and Kinesthetic as well as Asynchronous and synchronous. E-learning media products designed from the results of teacher training are in the form of Android-based applications, consisting of Visual, audio, Kinesthetic menus, and all Materials. This application contains material and assignments on all subjects at SMP Negeri 1 Sooko, Mojokerto Regency.  

Rindika Pramadanti

SIMPATI: Jurnal Penelitian Pendidikan dan Bahasa 2023 CV. Alim's Publishing

This study set out to show how instructors may effectively use visual media. English classes are also chosen as a local subject in elementary schools (flashcards) to enhance the oral vocabulary of elementary school students. The planning, execution, observation, and reflection phases are included in each study cycle based on the classroom action research methodology. Researchers utilize test sheets and observations as instruments to retrieve data. The results showed that students' scores reached 75 in period I, then increased to 82 in period II. As illustrated in the observation table, student activity increased. The sample in this study was grade IV students of SD Zamzam Kurnia Bekasi. The results showed an improvement in English speaking skills. Therefore, using Flashcard media can increase students' vocabulary in improving students' English speaking skills in class.  

Ratna Sari Dewi; Nopi Dwi Lestari; M. Rizky Febriansyah; M. Faizal; Dhea Amalia Putri +2 more

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Usually applying for a job one has to prepare supporting documents, one of which is a CV or Curiculum Vitae. However, in this globalization era, people usually make CVs as attractive as possible to attract users to continue to the next stage. Therefore, many people use platforms, applications or websites that can make an attractive CV, one of which is the Canva application. Canva is a graphic design application used to create social media graphics, presentations, posters, documents and other visual content. This application provides a variety of design examples to use. Canva consists of two types of services, namely free and paid. For paid services, Canva provides Canva Pro and Canva for Enterprise. In addition, users can also pay for products physically to be printed and shipped. Muhammadiyah 3 South Tangerang Vocational School, which was established on July 1 2009, has two Department Programs, namely Business Management with Accounting Skills Competency and Informatics Technology with Computer Network Engineering Skills Competency. Because of this, we hope that this training on making CVs can help friends at school to make CVs and later can be used to apply for jobs when friends have graduated from the Vocational School.

Sinaga, Filemon; Bezaleel, Michael; Prestiliano, Jasson

IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi 2023 Fakultas Teknologi Informasi, Universitas Kristen Satya Wacana

Abstrak –Bagi semua anak, komunikasi dan interaksi merupakan fondasi penting untuk belajar dan berkembang tidak terkecuali bagi anak penyandang autis. Anak penyandang autis memiliki gangguan perkembangan neurobiologis yang menghambat proses interaksi, komunikasi, emosi dan kemampuan berperilaku yang tidak bisa disembuhkan namun bisa diterapi. Salah satu metode terapi yang umum digunakan adalah terapi visual. Terapi visual dapat membantu perkembangan komunikasi anak melalui gambar, akan tetapi mengingat alat terapi yang tergolong mahal menjadi masalah bagi orangtua dengan keadaan ekonomi yang sulit. Oleh karena itu, dilakukanlah perancangan video motion graphic sebagai media terapi bagi anak penyandang autis. Penelitian ini menggunakan metode kualitatif dengan pengambilan data berupa wawancara kepada SDLB Talenta Kids Salatiga dan orangtua serta observasi kepada anak penyandang autis. Hasil dari penelitian ini adalah video motion graphic sebagai alat bantu terapi komunikasi bagi anak autis yang terdiri atas 4 level terapi.

Julia Ayu Puspita; Agung Setyawan

Journal of Creative Student Research 2023 Pusat Riset dan Inovasi Nasional

Technological developments are increasing rapidly in the world of education, therefore human skills must also go hand in hand with these technological developments.  But besides that, there are also educators or teachers who have not taken advantage of the sophistication of this technology, so that it can also affect student learning interest.  So that it requires a memorable learning process that is interesting and fun which aims to increase student learning interest.  An example of an interesting and fun learning media is the powtoon learning media, which combines interesting audio, visual and animated media elements.  So that in this study the aim was to find out whether there was an influence from the use of powtoon learning media on learning interest in fifth grade students at SDN Socah 1. The type of research used by researchers was a type of qualitative research, with descriptive quantitative and descriptive qualitative data analysis methods, in this study  also used interview techniques, tests, observation, and documentation for data collection.  Then the results will show that the powtoon-based learning media has the effect of increasing students' interest in learning, especially in science subjects, because it is considered interesting and fun so that capturing material is easy to understand.

Zunia Norviana, Putri; Dewi Purwati, Panca

Jurnal Motivasi Pendidikan dan Bahasa 2023 International Forum of Researchers and Lecturers

The background for writing this is that based on the results of observations in class IV SDN Jatisari found problems including low reading interest due to the lack of availability of varied teaching resources for students. Then the learning model is still conventional. To overcome these problems, teachers can use the Flashcard-assisted Problem Based Learning model which can attract and facilitate student understanding both visually and in writing. The purpose of writing this is to describe the design of learning literacy, test the improvement of processes and results and find out the impact of implementing Problem Based Learning assisted by Flashcard media for fourth grade students at SDN Jatisari. Data collection techniques using tests, observation and documentation. The results of the percentage of students' independent literacy abilities show an average score of 85.25% (good) and critical reasoning abilities show a score of 86% (very good). For Pretest and Posttest learning outcomes there is an average increase of 19. The conclusion of this best practice is the design of learning literacy using Problem Based Learning assisted by Flashcards. The application of the Problem Based Learning model assisted by Flashcards is effective for the literacy skills of fourth grade students at SDN Jatisari Semarang. besides that this has an impact on writers, students, teachers and schools.

Putri Hasanah Sya’bani; Hendra Afriwan

SENIMAN: Jurnal Publikasi Desain Komunikasi Visual 2023 International Forum of Researchers and Lecturers

Saik Galamai is a decorative variety originating from West Sumatra, the Saik Galamai motif itself comes from Minangkabau kgas food, namely galamai. Which is cut in the shape of a kite so that this form of the Saik Galamai motif is created. Making Galamai must be done carefully and with great care. It requires high precision and caution. The design of the typeface inspired by the Saik Galamai Minangkabau decoration is a form of cultural preservation. In addition, the application of the saik galamai motif into typeface exploration is a new innovation made to reintroduce local culture to the target audience in the form of typefaces. The method used in this design is the 4D method through 5W+1H data analysis. The results of this design will produce a new typeface which includes uppercase, lowercase, numerals, and punctuation characters which are presented in visual form through media, posters, stickers, X-banners, keychains and tote bags.

Yuliusman Laia

Sinar Kasih: Jurnal Pendidikan Agama dan Filsafat 2023 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

In the era of educational technology disruption, the role of general teachers including Christian religion teachers plays an important role in realizing learning in the era of technological disruption, by changing teaching strategies, methods and media. What is assisted by the development of digital technology with the support of the internet, remains effective in implementing learning effective. The problems faced are inseparable from the growth of the digitalization revolution in the field of education, where the use of information technology is a connecting factor. It is necessary to adjust pedagogical visualization. In this regard, the author uses library research techniques to find sources of material in various sources of literature, such as journal articles, books, published articles and other information on the internet. Teachers are required to have academic, intellectual, professional, ethical, and halal qualifications. As a result, Christian professional expertise in the field of Christian education also encourages him to consider himself a teacher, especially in his class. In conclusion, the era of disruption to the performance of PAK teachers is the impact of the Industrial Revolution 4.0 era. Currently is a period of upheaval that disrupts the comfort, peace, and welfare of PAK teachers in carrying out their teaching duties and responsibilities

Fajar Agus Agus Hari Firmansyah; Waspodo Tjipto Subroto; Hendratno Hendratno

Jurnal Pendidikan, Bahasa dan Budaya 2023 Pusat Riset dan Inovasi Nasional

Abstract consist of the background of the problem, The results of the interviews also explained that teachers had difficulty making teaching aids or learning media so that they experienced obstacles in providing material to students. Based on the background of the problem and needs analysis, the formulation of the problem is the validity of Exploding Box 3D Audio Visual media, practicality of Exploding Box 3D Audio Visual media, Effectiveness of Exploding Box 3D Audio Visual media. Based on data analysis and discussion of research results, then associated with the formulation of the problem and research objectives, it was concluded that the validation of the media developed by the researchers received an assessment of 94%, meaning that the reliability of the media obtained results worthy of slight revisions. Validation of the material developed by researchers received an assessment reaches 89%, meaning that the reliability of the material in the media gets decent results with a little revision, the practicality validation of the media developed by researchers gets an assessment from the teacher validator reaches 95%, it means that the practicality reliability of the media gets decent results with a little revision, the practical validation of the media developed by researchers gets an assessment From the responses of the students, it was obtained that the percentage mode was ≥ 80% with the category suitable for use. Validation of the effectiveness of the media developed by researchers. From the 10 questionnaire statements, the mode percentage was obtained ≥ 90% with the category suitable for use, and the results of critical thinking test questions from the pretest value of 54% with the value of the increase in the posttest from the value of 95%. Therefore it can be concluded that the pretest data for students' critical thinking skills is very good because they have reached the specified KKM

Syafruddin Pohan; Rima Ivana

Student Scientific Creativity Journal 2023 Pusat Riset dan Inovasi Nasional

Advertising is one of the mass communication media in the form of visual, audio, writing, or a combination of audio-visual. As with any communication in general, every advertisement must have an implicit or explicit meaning contained therein which is addressed to the public. Marajan as one of the syrup products in Indonesia, often makes advertisements that are full of meaning with attractive packaging. The purpose of this study is to find out the meaning of the dragon in Marjan 2023 advertisement "Baruna Sang Guardian of the Ocean" by using a qualitative descriptive theory approach and Roland Barthes' Semiotics theory which interprets something based on the denotative and connotative meanings of signifiers, signifieds and signs that exist in an object. The results of this study indicate that the dragon in the ad refers to a social disaster caused by humans who often throw plastic waste into the ocean.

Ahmad Triyanda; San Ahdi

Jurnal Riset Rumpun Seni, Desain dan Media 2023 Pusat Riset dan Inovasi Nasional

Padang Photo Sports is a photography service business in the field of sports. All types of sports can be documented by Padang Photo Sports such as basketball, volleyball, badminton, table tennis, futsal, and soccer. The purpose of designing Padang Photo Sports Visual Identity is to inform the public, especially those who like to play sports, that in Padang there are the latest photography services in the field of sports. The method applied to the design of Padang Photo Sports Visual Identity uses the 4D design method which stands for Define, Design, Develop, Disseminate to develop the design and uses the SWOT Analysis method which stands for Strengths, Weaknesses, Opportunities, and Threats to make it easier to find the value of a business and service. The orientation of the development of this Visual Identity design idea includes supporting media Stationery, Social media and Gift/merchandise. It is hoped that the design of this Visual Identity can help create opportunities and public awareness of photography services in the field of sports so that the design results can be right on target, effective, and communicative.

Wivia Trirahma Melani; Fauzan Aulia

Jurnal Riset Rumpun Seni, Desain dan Media 2023 Pusat Riset dan Inovasi Nasional

BW Courier was founded in 2019 as a service for picking up goods, online motorcycle taxis, delivering food, documents, and others. BW Kurir has the opportunity to make it easier for the people of Lubuk Basung Around in their daily lives. The problem finding from BW Kurir is having an inconsistent logo, color and typography as its visual identity. These problems make BW Kurir difficult to recognize by the local community, therefore this design aims to design a visual identity that is conceptualized and has a philosophy. The design uses the Glass Box method so that it is able to produce a visual identity that is consistent or easy to recognize, enhances the brand, and facilitates promotion. BW Kurir's visual identity includes logograms, logotypes, taglines, and colors that will be used in various media in the form of manual books, shopping invoices, motions, delivery bags, courier jackets, courier helmets, paper bags, x-banners, posters and feeds. Instagram.

Vergiawan Aldrianto Putra; Hendra Afriwan

Jurnal Riset Rumpun Seni, Desain dan Media 2023 Pusat Riset dan Inovasi Nasional

Books are one of the media that provide various information and knowledge on each page. Picture storybooks are among the most popular media for children because they contain interesting illustrations. Most regions in Indonesia have folklores or legends that contain strong local cultural elements, one of which is the legend of Goa Putri. At this time the legend of Goa Putri is conveyed through the signboard in front of the entrance to the Goa Putri Destination which has faded due to weather factors. In addition, the legend of Goa Putri is still conveyed orally by parents to their children from generation to generation without any supporting media. So the need for visual communication media to convey the legend of Goa Putri in the form of Pictures Book as a medium of information that can increase knowledge about existing local cultures. Therefore, this design is used to get a design concept and create a picture story based on the visualization of the legend of the Goa Putri the Paper Cut Digital style that applies Shading, silhouette style, Perception of depth and detailing. The method used in the design of the Glass Box method and for data analysis using the 5W + 1H method. In this design, in addition to the picture book as the main media, there are supporting media presented in the form of E-Book media, Paper Cut Shadow Box, Poster, Tote Bag, Pouch, Sticker, and Bookmark.