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Satriadi, Satriadi; Liza, Liza; Maulana Mega Putri Dwi Sukmawati; Lady Fitri Ayu Sihombing; Mario Radithya Tama

Proceeding of The International Conference on Economics and Business 2022 Universitas Kristen Indonesia Toraja

Performance management in question is with the aim of increasing the strategic focus and effectiveness of the company in ensuring continuous improvement of individual and team performance. The most popular approach is to use the BSC (Balanced Scorecard). Cafe Red&Blue wants to grow and maintain its business. Therefore, in this study we want to design an instrument for measuring performance at Red&Blue cafes using the BSC. The initial stage in designing the instrument is to conduct internal and external analysis to determine the position of the business in the industry and the strategy that must be used. The SWOT approach is used in the analysis of the internal and external environment. From the SWOT analysis, it can be seen that the Red&Blue cafe is in quadrant I position. The strategy that must be applied is an offensive and defensive strategy as a complement. This strategy requires Red&Blue to improve its marketing strategy in order to bring even greater opportunities to the business. The next stage is through the formulation of strategic objectives, the objectives of which are designed; increase profits, increase customer loyalty, improve relationships with new customers, develop quality products with innovation, develop good and quality services, improve employee job satisfaction, increase employee skills, and knowledge employee knowledge. The eight strategic objectives are translated into 2 key financial performance indicator (KPI) perspectives, 3 internal business process KPIs, 4 customer KPI perspectives, and 5 KPI growth and learning perspectives, with targets for each KPI set based on discussions with Red&Blue cafe owners.

Nolifhera Hudayati Manurung; Tetti Seriati Situmorang; Indra Agussamad

Jurnal Riset Rumpun Ilmu Kesehatan 2022 Pusat riset dan Inovasi Nasional

Background: Nutritional problems that occur in early life have serious consequences. Underweight in children under five accounts for 4.7% of deaths or two million deaths from all deaths of children under five in the world. Mother's Milk Breast milk is the best food because it contains balanced and perfect nutrition for baby's growth and development. However, considering that when mothers are unable to breastfeed or can only breastfeed partially, there is a legitimate market for breast milk replacement products (PASI) for infants as an effort to fulfill infant nutrition. Methods: This research is a quantitative research with a correlational approach using a cross sectional design. This study aims to determine the relationship between the provision of breast milk substitutes with the nutritional status of infants at the UPT Puskesmas Aek Natolu, Lumban Julu District, Toba Regency in 2021. The population in this study were all infants aged 6 months in the working area of the UPT Puskesmas Aek Natolu as many as 32 babies. The sampling technique in this study was total sampling so that the number of samples was 32 infants. Data analysis was carried out by statistical tests using chi-square with a significance degree of = 0.05. Results: Most babies were not given PASI, as many as 22 people (68.7%) and a small portion were given PASI, namely 10 people (31.3%). Most of the reasons why babies were given PASI were recommended by family/friends as many as 5 people (50%), because 3 people did not get breast milk (30%) and a small part because the mother worked as much as 2 people (20%). Most of the baby's nutritional status is normal, as many as 25 people (78.1%.) and a small portion of the abnormal status is as many as 7 people (21.9%). The results of the chi square test obtained a p-value = 0.019, this value < 0.005, this means that there is a significant relationship between the provision of Breast Milk Substitutes (PASI) and the nutritional status of infants.  

Ramat Joko Nugroho; Johar Latifah Mustikasari; Rennanti Lunaahdliah

Jurnal Riset Rumpun Ilmu Tanaman 2022 Pusat riset dan Inovasi Nasional

In recent years, Indonesia's export value which is quite high is the horticulture sector. According to data from the Central Statistics Agency, several types of vegetables have increased every year. One of them is cabbage. However, the high demand for cabbage both domestically and abroad is not compatible with high productivity. One of the efforts that can be done to increase productivity is not only growing cabbage in the highlands. Recently, many new varieties have been found that can be planted in lowland areas with the right dose of fertilizer and treatment. This study aims to determine the effect of fertilizer dose on the growth and yield of the Sehati variety, which is a lowland variety. The research was conducted on land owned by farmers in Kebumen Regency. The research was carried out using RAK with one factor, namely the dose of fertilizer. The results of the observational data obtained were analyzed by analysis of variance (ANOVA) and then further tested with the LSD method at = 5% to determine the difference between the treatments tested. The results showed that P1 (Treatment 1) with a dose of fertilizer (50 kg/ha Urea, 75 kg/ha SP36, 50 kg/ha ZA, 75 kg/ha KCL) had better adaptation in the Surotrunan area. Key words : Brassica Oleracea L., lowland cabbage, fertilizer dose 75 kg/ha SP36, 50 kg/ha ZA, 75 kg/ha KCL) have better adaptations in the Surotrunan area. Key words : Brassica Oleracea L., lowland cabbage, fertilizer dose 75 kg/ha SP36, 50 kg/ha ZA, 75 kg/ha KCL) have better adaptations around teak agroforestry.lands    

Achmad Daengs GS; Enny Istanti; Ruchan Sanusi; I Gd Wiyasa

Proceeding of The International Conference on Economics and Business 2022 Universitas Kristen Indonesia Toraja

This study aims to determine the influence of Product quality. Service quality and Customer trust on Customer loyalty. Where is the independent variable consist of Product quality variable. Service quality variable, and Customer trust variable influences Customer Loyalty variable as the dependent variable. This research was conducted at Enterprise in Surabaya. Methods of data collection in this study is questionnaires filled out by the respondents are consumers of Enterprise that have been bought the blank wedding invitation cards at least twice. Taking sample of 50 respondents in this study using a purposive sampling method.

Christine Diah Wahyuningsih

Jurnal MIMBAR ADMINISTRASI 2022 Universitas 17 Agustus 1945

Masalah dalam penelitian ini adalah : Bagaimana pengaruh   koordinasi, pengawasan dan koordinasi dalam implementasi Program Keluarga Harapan di Desa  Kuwu,  Kecamatan  Kradenan,  Kabupaten  Grobogan.  Tujuan  penelitian Untuk  mengetahui sejauhmana Koordinasi.  Pengawasan dalam  Implementasi Program  Keluarga  Harapan  Tipe  penelitian  ini  adalah  explanatory  dengan sampel diambil secara   Random Sampling Tehnik pengolahan data meliputi editing, coding  dan tabulating    serta dalam menganalisa  data menggunakan analisa kualitatif dan kuantitatif. Hasil  yang  diperoleh  dalam  penelitian  ini  adalah:  perhitungan  uji  hipotesis variabel koordinasi dan implementasi PKH menggunakan perhitungan korelasi product moment dapat diketahui bahwa nilai rx1y=0,307 kurang dari nilai rtabel 0,316. Dengan demikian dapat disimpulkan bahwa ada pengaruh negatif antara pengaruh koordinasi terhadap keberhasilan implementasi PKH di Desa Kuwu Kecamatan Kradenan Kabupaten Grobogan. Perhitungan uji hipotesis variabel pengawasan  dan  keberhasilan  implementasi  PKH  menggunakan  perhitungan korelasi product moment dapat diketahui bahwa nilai rx2y=0,811 melebihi dari nilai rtabel 0,316. Dengan demikian dapat disimpulkan bahwa ada pengaruh positif dan signifikan antara pengaruh pengawasan terhadap keberhasilan implentasi PKH di Desa Kuwu Kecamatan Kradenan Kabupaten Grobogan, Dari hasil perhitungan korelasi product moment diketahui bahwa nilai r(       )y=0,259 kurang dari nilai rtabel  =0,367  Dengan  demikian  dapat  disimpulkan  bahwa  tidak  ada  pengaruh antara koordinasi dan pengawasan terhadap keberhasilan implementasi PKH di Desa Kuwu Kecamatan Kradenan Kabupaten Grobogan.

Darwan Effendi; Dodi Aprianto; Tesi Rahma

Jurnal Riset Rumpun Ilmu Tanaman 2022 Pusat riset dan Inovasi Nasional

Indonesia is one of the countries known for its abundant agricultural products, agricultural products in Indonesia are very diverse, ranging from horticultural crops, spices, fruits and plantation crops. These agricultural products are spread throughout Indonesia. Kepahiang is located in the highlands of Bukit Barisan which is one of the districts in Bengkulu Province. The area of ​​Kepahiang Regency reaches approximately 710,110 hectares or 710.11 square kilometers (Kepahiang Regency Statistics Center, 2021), geographically Kepahiang Regency is located in the highlands with a cool climate. The agricultural sector plays an important role in the economy of Kepahiang Regency because it is the main sector that provides the largest role in the formation of the Gross Regional Domestic Product (GRDP). This research was conducted with the aim of knowing whether there is a positive and significant influence of agribusiness management on the productivity of red-picked coffee farmers in Bandung Jaya Village, Kabawetan District, Kepahiang Regency. There are two variables in this study, namely the independent variable is agribusiness management and the dependent variable is farmer productivity. The research population was red-picked coffee farmers in the village of Bandung Jaya who were members of a black civet farmer group, totaling 12 people. Data collection techniques used questionnaires and documentation. Data analysis techniques used simple linear regression questionnaires and tested the validity and reliability of the data. Based on the research that has been carried out, the results obtained are simple linear regression with the equation Y = 14.538 + 0.646 X and based on the validity test all statement items are said to be valid because (X) r count > r table (0.5760) and all statement items are said to be reliable because the value con'bach alpha > 0.60. Based on the calculations obtained, it is known that the agribusiness management variable has a significant positive effect on increasing the productivity of potato farmers and the results of the hypothesis can be accepted.  

Aqilla Fadia Haya; Hafizh Al Karim; Muhammad Rizky Perdana; Andika Sundawijaya

Jurnal Riset Rumpun Ilmu Teknik 2022 Pusat riset dan Inovasi Nasional

Tomato (solanum lyco persicum) is a plant from the solanceae family, native to Central and South America, from Mexico and Peru. Tomatoes have a short life cycle and a height ranging from 1 to 3 meters. Currently, farmers often experience disturbances from pests and diseases of tomatoes due to a lack of knowledge. They do not know how to control it and to eliminate pests that reduce productivity. In identifying diseases in tomato plants we use the Forward Chaining method which is a description that starts from knowing the facts and then matching them with IF and IF-THEN rules. Diseases with a high prevalence in tomatoes are: fruit worms, earthworms, green aphids, white flies, fruit flies (bractrotera) and the diseases are: fusarium wilt, leaf spot disease, bacterial spot, fruit rot. This expert system application provides tomato disease information and disease diagnosis, including control solutions that can be used to reduce the risk of tomato crop damage    

Sukma Sahreni; Kasih Purwati; Dicky Pratama

Jurnal Riset Rumpun Ilmu Kedokteran 2022 Pusat riset dan Inovasi Nasional

Background: Diabetes mellitus (DM) is a degenerative disease caused by damage to the pancreas in production or insulin cannot work effectively. Purslane Leaf Extract (Portulaca Oleracea) can help lower blood sugar levels. The purpose of this study was to analyze the effect of purslane leaf extract (Portulaca Oleracea) on blood sugar levels in alloxan-induced rats as a diabetes model.Methods: The rats in this study were 30 rats divided into 5 groups, each group consisting of 6 rats. The negative control group was only given aquadest and standard rat feed, while the other group was induced with 35 mg/200gBW of alloxan. The positive group was treated with standard rat diet, treatment group 1 was given purslane leaf extract at a dose of 60 mg/200grBB, treatment group 2 was given purslane leaf extract at a dose of 90 mg/200grBB and treatment group 3 was given purslane leaf extract at a dose of 110 mg/200grBW rats. Analysis of the results used the Kruskall Wallis test followed by Post Hoc Mann Whitney analysis. Results: The results of the Kruskal Wallis test on blood sugar levels showed that there was an effect after administration of purslane leaf extract among the five treatment groups p= 0.000 (p<0.05). The results of the Mann Whitney test showed that purslane leaf extract had effective antidiabetic at a dose 60 mg/200grBB p= 0.011 (p<0.05).Conclusion: Based on the results of this study, it can be concluded that purslane leaf extract can reduce blood sugar levels.    

Febriani Fajar Wati; Roby Tan; Mashita Ayuni

Jurnal Ilmiah Serat Acitya 2022 Universitas 17 Agustus 1945

This research aimed to analyze the application of digital transformation on international company Starbucks, which is a popular and huge scale coffee company which have more than 20,000 amount of outlets worldwide, towards its competitiveness advantages. The research method used was qualitative research, by gathering data sample from previous researches, articles, journals, and other similar publications in order to justify and to strengthen researcher’s arguments on this topic, especially in context of digital transformation applied by Starbucks to reach their business success. The gathered data be analyzed by qualitative analysis, with the findings resulted that the digital transformations of Starbucks, in which by working toge rease company competitiveness in international market.Digital ther with Postmates, to proceed a delivery app which is integrated with those company due to enable the customers to perform online orders of products in such an easy and practical way are able to inc  

Muh. Ridwansyah; Sampara Palili; Muhammad Tang

Proceeding of The International Conference on Economics and Business 2022 Universitas Kristen Indonesia Toraja

The discussion in this journal will focus on how the marketing strategy of online business companies in capturing market share, especially the Generation Z who dominates the world's population today. The digital economy concept is not much different from the general economic concept, but what distinguishes it is the transaction system in carrying out economic activities. The results of the study explain that online motorcycle taxi companies such as Gojek have the power as pioneers of online motorcycle taxi companies in Jakarta, this is a solution for Jakarta residents, especially Gen Z whose population is very dense so that the existence of Gojek will greatly assist Gen Z residents in meeting their needs, especially the costs involved. cheap according to the site www.aturduit.com. Gojek's weakness is a problem that must be resolved by the operator because it is related to the company's internals in this case is the "naughty" driver. Threats in the Gojek company are a classic thing faced by every business whose orientation is profit and finally the opportunity for Gojek according to the author is very large because the community's need is very high for mass transportation. Danaprospera.id's market segmentation includes investors, entrepreneurs and Gen z or young people who are productive and innovative. This is strongly supported by the commitment of online loan companies that are not burdensome in terms of bureaucracy according to the www.modalrakyat.id website.

Oktafian Histori S.

Proceeding of The International Conference on Economics and Business 2022 Universitas Kristen Indonesia Toraja

This study investigated the role of financial literacy and social influence in the actual usage of digital payment as a fintech service systems in an effort to gather information and the degree of risk that users will experience, taking into account the advantages received. This study utilized a descriptive qualitative strategy coupled with a literature review method for data collection, namely the acquisition of data from publications and journals pertaining to the usage of digital payment systems. The data analysis technique employs the approach of deriving conclusions by objectively, systematically, and generally recognizing the many specific qualities of a message. The findings indicated that financial literacy and social influence have a substantial impact on the utilization of digital payment systems. The usage of digital payment services as a type of risky financial behavior raises knowledge and comprehension of financial goods, which will affect judgments on whether or not to utilize these products. This study is limited to a literature review and paves the way for future empirical studies to analyze the elements and dimensions of financial literacy and social influence in the usage of digital payment services in more depth.

Sonny Indrajaya

Proceeding of The International Conference on Economics and Business 2022 Universitas Kristen Indonesia Toraja

Tourism is a travel activity carried out temporarily from the original residence to the destination area with the reason not to settle or make a living but only to fulfill curiosity, spend leisure or holiday and other destinations. One of the new tourism destinations that has a natural charm as if we are standing on a bumpy cloud. This new tourism destination is named after the country above the clouds located in Lebak Regency, Banten, Indonesia. The results of this study the role of social media marketing can introduce and popularize the country's tourism above the clouds located in the district of Lebak, Lebak and can affect the image of tourists about the quality of the destination and can also provide satisfaction and loyalty to tourists.

Mey Enggane Limbongan; Novita Rante Paranduk

Proceeding of The International Conference on Economics and Business 2022 Universitas Kristen Indonesia Toraja

This study focuses on location, product innovation, and service quality affecting consumer satisfaction. In addition, the investigated question is “Do location, product innovation, and service quality have an influence on customer satisfaction at Café Maballo?” Furthermore, the objective of this study was to find out to what extent the effect of location, innovation, and service quality on consumer satisfaction at Café Maballo. The employed data collection method was a questionnaire. The collected data were then analyzed using a validity test, reliability test, normality test, hypothesis testing, multiple regression analysis, t-test, F test, and coefficient of determination (R2). To facilitate the data processing, researchers used SPSS v. 25. The results of the t-test examining the effect of location on customer satisfaction showed that t_count was > t_table (0.734 > 1.66792) with a significant level below 0.1 (i.e., 0.000). Thus, the location does not have a significant effect on customer satisfaction at Café Maballo. Furthermore, H_O is accepted, meaning that the location does not partially affect customer satisfaction. In addition, the results of the t-test examining the effect of innovation on customer satisfaction presented that t_count  was > t_table (3.253 < 1.66792), indicating that innovation has a positive and significant influence on customer satisfaction at Café Maballo. Additionally, the results of the t-test examining the effect of service quality on satisfaction revealed that t_count  was > t_table (3.455 > 1.66792). Therefore, H_a is accepted, meaning that service quality affects consumer satisfaction at Café Maballo. Apart from that, the results of the F test showed that F_count  was > F_table (19.203 > 3.13), indicating that location, innovation, and service quality simultaneously influence customer satisfaction at Café Maballo. Furthermore, the coefficient of determination presented an R-squared of 0.462 or 46%. This shows that the percentage of the influence of the independent variables on the dependent variable is 46% while the remaining 54% is from the influence of other variables not observed in this study.

Lisa Kurniasari Wibisono; Isak Pasulu

Proceeding of The International Conference on Economics and Business 2022 Universitas Kristen Indonesia Toraja

Micro, small and medium enterprises (MSMEs) play a vital role in economic development and growth, especially in Indonesia. It is widely recognized that MSMEs are very important be-cause of their main characteristics that distinguish them from large enterprises, especially because MSMEs are labour-intensive enterprises, exist in all locations, especially in rural areas, are more dependent on local raw materials, and are the main providers of goods and services. Along with the development of the mindset of the community, the majority of MSME actors have also changed their mindset in determining the marketing strategy used, from product orientation, consumer orientation, value orientation, technology orientation and to build the super smart society. Business digitalization also evolve the marketing mix from 4P (product, place, price and promotion) to 4C (co-creation, currency, communal activation, and conversation). However, there are barriers in the face of digitalization economy, including technology adoption and cyber-crime.

Widiya Dewi Anjaningrum; Fransiska Sisilia Mukti; Agus Purnomo Sidi

Proceeding of The International Conference on Economics and Business 2022 Universitas Kristen Indonesia Toraja

Pelanusa Group, a group of patchwork craftswomen based on social entrepreneurship, has been facing a drastic decline in market performance for its creative products since the occurrence of disruptive technology accelerated by the Covid-19 outbreak. The purpose of this study is to determine the role of digital platforms and e-commerce marketing capabilities in building marketing innovation capabilities that have an impact on marketing performance. A total of 160 Pelanusa patchwork craftsmen have been selected as respondents using purposive sampling technique. The data collected through the questionnaire was analyzed with SmartPLS 4.0.7.8 Software. The results of the study show that there is a very important role in the use of digital platforms and mastery of e-commerce marketing because these two things will be able to break the ability of innovation in marketing. Strong marketing innovation will have an impact on marketing performance as indicated by expanding market share and increasing customer satisfaction as well as total sales. It is recommended that further research be able to reveal digital marketing strategies that can be applied by craftswomen and people with disabilities so that they can remain productive at work and have income from selling their products.

Chrismesi Pagiu; Rati Pundissing

Proceeding of The International Conference on Economics and Business 2022 Universitas Kristen Indonesia Toraja

The purpose of this research is to compare customer satisfaction with package delivery services at JNE and J&T Makale City in Tana Toraja Regency. This research utilizes a descriptive quantitative research method. A questionnaire was issued to consumers of JNE and J&T as part of the data collection technique. There were a total of 1,085 participants in this research, including 300 JNE customers and 785 J&T customers. Using the Slovin formula, the researchers drew the same number of samples from the whole population in each site, up to 75 people. The Customer Satisfaction Index (CSI) was used for data analysis in order to calculate the expected level of product or service qualities based on an analysis of total customer satisfaction. The results showed that J&T consumers were more satisfied with the delivery services than JNE customers,  Therefore, the trustworthiness of the services offered by the Makale City JNT must be enhanced, J&T must increase the service quality in terms of assurances and physical evidence, as well as their responsiveness and sensitivity.

Clara Gusti Crisania Purba; Putu Irma Wulandari; I Kadek Sukadana

Jurnal Riset Rumpun Ilmu Kedokteran 2022 Pusat riset dan Inovasi Nasional

Percutaneous Coronary Intervention (PCI) dikenal dengan angioplasty, merupakan prosedur non bedah yang dilakukan untuk mengobati arteri koroner stenotik (penyempitan) pada penderita jantung koroner. Pemeriksaan PCI dilakukan dengan menggunakan fluoroskopi dengan durasi fluorotime yang relatif lama dan resiko radiasi yang diterima semakin tinggi sehingga perlu adanya optimisasi dosis. Diagnostic Reference Level (DRL) merupakan salah satu alat yang digunakan untuk optimasi dosis radiasi. Tujuan  dari Diagnostic Reference Level (DRL) adalah untuk mengoptimalkan proteksi dan keselamatan radiasi pasien, dan mencegah paparan radiasi yang tidak perlu. Nilai DRL Nasional ditentukan pada nilai kuartil 3 (75 persentil) dari data sebaran dosis yang didapat dari fasilitas kesehatan. Penelitian ini menggunakan data retrospektif, Data dosis yang digunakan untuk membandingkan DRL dalam Penelitian ini menggunakan data sekunder dari aplikasi Sistem Informasi Data Dosis Pasien (SiINTAN) tahun 2021 dengan total 187 pasien pada pemeriksaan Coronary Angiography. Dengan tujuan untuk mengevaluasi dosis radiasi DAP (Dose Area Product) dan Air Kerma pada pasien pemerisaan PCI. Dari perhitungan statistik 75 persentil (kuartil ke 3) pemeriksaan PCI pada dosis DAP yaitu 146.48 Gy.cm2 dan pada Air Kerma yaitu 2385 mGy, dan pada pasien yang sama tetapi terlebih dahulu melakukan pemeriksaan coronary angiography di RSUP Prof.Dr. I.G.N.G Ngoerah di tahun 2021 memiliki nilai persentil 75 pada DAP yaitu 45.83 Gy.cm2 dan pada dosis Air Kerma nilai yaitu 609 mGy. Perbandingan dengan negara lain nilai DRL Jepang 2020 bernilai 59 Gy.cm2 dan 700 mGy,  Finland 2016 30 Gy.cm2.  

Rayana Rayana; Zainal Ruma; Muhammad Ilham Wardhana Haeruddin; Agung Widhi Kurniawan; Uhud Darmawan Natsir

Jurnal Publikasi Ilmu Manajemen 2022 Pusat Riset dan Inovasi Nasional

Penelitian ini dilakukan untuk mengetahui apakah reward dan komitmen organisasi mempengaruhi disiplin kerja karyawan. Sampel yang digunakan dalam penelitian ini berjumlah 68 karyawan di PT. PLN (Persero) UP3 Makassar Utara. Kemudian Teknik pengumpulan data yang dilakukan dalam penelitian ini menggunakan metode observasi, wawancara dan angket. Teknik analisis data yang digunakan adalah regresi linear berganda dengan menggunakan Statistical Product and Servise Solution (SPSS) V.25.  Hasil penelitian ini menunjukkan bahwa secara parsial variabel reward (X1) dan komitmen organisasi (X2) memiliki pengaruh positif dan signifikan terhadap disiplin kerja dan variabel reward (X1)memiliki pengaruh positif dan signifikan yang lebih besar dibandingkan dengan komitmen organisasi (X2). Secara simultan kedua variabel bebas reward (X1) dan komitmen organisasi (X2) berpengaruh positif dan signifikan terhadap variabel terikat yakni disiplin kerja(Y).

Permana, Teguh; Puspitaningsih, Andriani; Surianti

Jurnal Riset Rumpun Ilmu Ekonomi 2022 Lembaga Pengembangan Kinerja Dosen

This study aims to determine the development of musyarakah financing in Indonesia. The research method used is descriptive method with content analysis or content analysis. Broadly speaking, this writing systematic is more of a narrative nature that collects secondary data from BPS, opinions of experts, journals, books and articles published on the internet related to musyarakah financing in Indonesia. The results of the study show that musharaka financing continues to show increasing growth from year to year. As a form of financing that focuses on the productive sector, musyarakah financing needs to be further increased compared to murabahah financing which focuses on the consumptive sector.

Sudariyah Sudariyah

Jurnal Riset Rumpun Seni, Desain dan Media 2022 Pusat Riset dan Inovasi Nasional

Da'wah through film is considered effective because film has advantages that other media do not have. Film media has advantages as a propaganda medium. Da'i in conveying his da'wah message can be played by a player character in a film production, it doesn't have to be a lecture like taklim. Indirectly, the audience does not feel that they are being lectured on. Da'wah messages in films are easier to convey to the public. The research used is qualitative research. This study describes how Roland Barthes's Semiotics analysis is contained in the film "Laa Tahzan" by Danial Rifki. Analysis of the film Laa Tahzan is presented in the form of image fragments using Roland Barthes' semiotic analysis. As a Muslim, you can determine a firm stance on invitations to follow the procedures for worship of other religions in a good way. That an Indonesian Muslim can survive in a foreign country (Japan) to be able to defend his faith and the level of trials in life remains the same and will apply as long as we live. It is certain that interfaith marriages will not be possible to realize the Sakinah family as the main purpose of carrying out marriages. In Islam, there are clear laws regarding marriage. Advise everyone who will marry should pay attention to the prospective bride.