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The purpose of this activity is to provide insight into relevant leadership skills, increase adaptability, and empower students to lead effectively in a dynamic work environment. The important target of the seminar Transforming the Digitalization Era in Shaping the Spirit of Leadership in Gen-Z and Millennials is all students of the Potensi Utama University, study program in preparing the younger generation to become adaptive, innovative, inclusive, and ethical leaders in the digital era. Through increased understanding of technology, development of leadership skills, formation of a collaborative spirit, expansion of professional networks, and ethical awareness, this seminar is expected to produce future leaders who are ready to face the complexities and opportunities offered by the modern world of work. The method was conducted indoors using slides and presentations in front of the students. Several questions and answers about the material provided were held to facilitate all students in understanding and knowing more about the material that had been delivered previously. The implementation of community service activities took place in the Hall Building B, University of Main Potential Medan starting at 09.00 WIB until completion, attended by 400 student participants from all study programs at the University of Main Potential both offline and online (zoom). Activities in the form of direct delivery of material. The results of the seminar activities are that students are expected to develop adaptive and innovative skills in accordance with the demands of the times, students will also be able to recognize and overcome the challenges of digitalization, as well as implement effective leadership strategies, In addition, this seminar aims to expand the professional network of participants, so that they can collaborate and share experiences with peers. Overall, the seminar is expected to produce young leaders who are ready to face the dynamics and complexities of the modern working world.

The development of the world, the more developed the financial world is to help humans manage and conduct financial transactions. The advancement of financial technology today is due to weakness factors in the previous financial world where modern or digital finance is more profitable and follows the times to make it easier for humans to transact. Currently the world is facing digitalization of almost all sectors used by humans and the financial world is inevitable, especially digital currencies that offer advantages such as faster transactions between countries with cheap fees, Decentralised so that it is not driven by any central bank is different from fiat where the strength of the currency depends on the country's policy, and digital currencies that are more transparent so that transactions can be tracked by anyone and are minimal from fraud

The community empowerment program at Keranggan Ecotourism Village identified several challenges, including low productivity, limited information access, and insufficient promotional facilities, resulting in a lack of awareness about the village's offerings. In response, a team comprising faculty and students from ESQ Business School conducted a tridharma activity focused on digital marketing, particularly for Keranggan Snack, a local home industry product aiming for expanded sales. This initiative aimed to leverage social media platforms to enhance product outreach and facilitate the promotion of Keranggan Ecotourism products to local SMEs, optimizing social media for broader audience reach. Additionally, the team facilitated the promotion of Keranggan Ecotourism products at various external events, aligning with Indonesia Emas 2045's vision. The primary objectives were to increase awareness and branding, assist local SMEs in boosting sales, and provide promotional platforms for Keranggan Ecotourism. This multifaceted approach aimed to address fundamental issues and propel Keranggan Ecotourism towards sustainable growth. Through education on digital marketing and active promotion, the program sought to overcome obstacles and elevate the visibility and economic viability of Keranggan Ecotourism Village beyond its immediate surroundings. By providing a platform for wider recognition and engagement, the initiative aimed to contribute to the village's economic development and environmental conservation efforts.

Department of Population and Civil Registration is a government agency engaged in the field of public services. Public services conducted include related to the management of identity cards (KTP), Family Cards (KK), birth certificates and letters or death certificates.  As the implementation of Law No. 25 of 2009 article 7 Paragraph (4) letter c, on public services, it is applied in 2014 as the year of public service innovation as an effort to focus on policy and implementation of targeted, in-depth and sustainable policies in building public service innovation within ministries/ institutions/ local governments which is expected to encourage the acceleration of bureaucratic reform. This research method uses a descriptive type of research with a qualitative approach which is to describe how innovations developed from the development of public services in the Department of Population and Civil Registry Bojonegoro. Applied innovations include digitalization of administrative processes, the use of Integrated Information Systems and Human Resource Capacity Building. This digitalization allows people to access services more easily and quickly through online platforms, reducing waiting times and eliminating bureaucratic barriers that previously hindered efficiency.

It is important to carry out this research because the digital tourism theme is a theme that is still relatively little carried out by other researchers. This research uses qualitative methods with literature review techniques with the results discussing 37 research article publications that are relevant to this research. The research results show that the application of digital tourism has a lot of potential that can change the way the tourism industry operates and interacts with tourists, including increased accessibility, enhanced tourism experiences based on AR and VR technology, and effective marketing. The application of Digital Tourism opens up various interesting opportunities in the tourism industry, including: digital marketing, virtual tourist experiences with AR and VR, tour guide applications, online booking, tourism data analysis, environmental conservation, and personalization of tourist experiences.The development or trend of digital tourism in 4 eras has apparently experienced a significant increase. Some of the challenges faced related to Digital Tourism include: lack of a comprehensive framework, limited understanding of technology users, the need to measure the sustainable impact of digital technology, data privacy and security issues, long-term impacts of digital tourism use, collaboration with parties involved in digital tourism, cross-cultural perspectives and implementation of management strategies using intelligent systems.    

This is an analysis using development theory related to Prabowo Subianto and Gibran Rakabuming Raka's campaign in the 2024 presidential election which uses Keritis Discourse Analysis, based on a linear view of economic growth which is based on modernization theory by taking four superior work programs. Government digitalization in Indonesia is considered a solution to increase the efficiency of public services, but challenges such as uneven development and limited human resources need to be overcome. Meanwhile, the plan to move the capital city by the Jokowi government and Prabowo's support shows a commitment to infrastructure development, but requires careful planning and serious handling of social, economic and environmental impacts. The maneuvers used by Prabowo emphasize strategic infrastructure development and improving the quality of human resources, while Gibran focuses on local economic empowerment and economic independence.    

In the 21st century, technological development is increasingly rapid and tends towards digitalization, when compared to a few decades ago. So, if it is not utilized, it will be something in vain. Using technology-based learning media will facilitate the learning process, so that it can improve the quality of learning and can improve students' mathematical representation skills. One of the technology-based mathematics learning media that can help students in representing mathematical models/problems is GeoGebra Software. The purpose of this research activity is to find out whether the use of GeoGebra software  media can improve students' computational thinking skills in mathematics learning. Improving students' understanding of how to show a model or mathematical problem in graph form or vice versa is one of the benefits of research. The method used in this study is Systematic Literature Review (SLR). This research method is carried out by reviewing journals in a structured manner with predetermined steps. The result of this research activity is that GeoGebra can help students understand the concept of straight line graphs in more detail with a varied and attractive appearance. In addition, for teachers themselves, GeoGebra can be used as a mathematics learning tool to create interactive learning that allows students to explore various abstract mathematical concepts.  

This article is a literature review that discusses challenges and opportunities in the development of Sharia banking in the digital era. With the rapid development of technology, the Sharia banking industry is faced with various changes that affect operational methods, services, and interactions with customers. This study explores the various challenges faced by Sharia banking in the digital era, such as data security, technology integration, and regulatory adaptation. In addition, this article also discusses the opportunities that open up for the development of Sharia banking in the digital era, including the potential to increase financial access for the community, the development of innovative products and services, as well as the strengthening of relationships with customers through digital platforms. By understanding these challenges and opportunities, the Sharia banking industry can formulate the right strategy to take advantage of the potential of digitization in expanding coverage and improving sustainability.

In the current era of digitalization and globalization, innovation strategies are very important to build MSMEs to improve performance and competitiveness. The aim of this research is to understand the impact of innovation strategies on the use of information technology in the Micro, Small and Medium Enterprises (MSME) sector in Indonesia. This research applies a qualitative approach to analyze data from various relevant literature, such as books and scientific journals, to understand how innovation strategies can encourage the adoption of information technology and how this technology contributes to improving the performance of MSMEs. This research shows that the synergy between innovation strategies and the use of information technology is very useful for improving the performance and competitiveness of MSMEs. By using innovation strategies and utilizing information technology effectively, MSMEs can overcome various business challenges and take advantage of market opportunities to achieve sustainable growth and long-term success. The results of this research provide a significant contribution to understanding and practice in the MSME industry.

Implementing Community Service (PKM) activities is very important because it will provide an introduction and knowledge about entrepreneurship. Empowerment and development of local potential through digitalization has become the main focus in Medokan Semampir RW 03. This research aims to explain the method of activities carried out in solving problems related to the development of MSMEs in the region. Through this activity method, it is hoped that empowerment and development of local potential can be achieved by improving the problems faced by MSME actors. Steps such as consultation with local authorities, direct approaches to MSME players, as well as providing education and assistance in the form of banners and stickers are expected to help improve marketing and branding of their products. Apart from that, by creating new business ideas such as making grass jelly iced milk, it is hoped that it can encourage innovation and creativity in local businesses. In the process, follow-up and monitoring of MSME actors as well as evaluation of work program results are carried out to ensure the success of implementing solutions and evaluating their effectiveness. It is hoped that the results of this research will provide benefits in improving the economy and strengthening local potential in Medokan Semampir RW 03. By utilizing digitalization and community empowerment holistically, it is hoped that it can create a conducive environment for the development of MSMEs and improve the quality of life of local communities.

Implementing Community Service (PKM) activities is very important because it will provide an introduction and knowledge about entrepreneurship. Empowerment and development of local potential through digitalization has become the main focus in Medokan Semampir RW 03. This research aims to explain the method of activities carried out in solving problems related to the development of MSMEs in the region. Through this activity method, it is hoped that empowerment and development of local potential can be achieved by improving the problems faced by MSME actors. Steps such as consultation with local authorities, direct approaches to MSME players, as well as providing education and assistance in the form of banners and stickers are expected to help improve marketing and branding of their products. Apart from that, by creating new business ideas such as making grass jelly iced milk, it is hoped that it can encourage innovation and creativity in local businesses. In the process, follow-up and monitoring of MSME actors as well as evaluation of work program results are carried out to ensure the success of implementing solutions and evaluating their effectiveness. It is hoped that the results of this research will provide benefits in improving the economy and strengthening local potential in Medokan Semampir RW 03. By utilizing digitalization and community empowerment holistically, it is hoped that it can create a conducive environment for the development of MSMEs and improve the quality of life of local communities.

  Abstract. Research shows that leadership plays an important role in improving and reforming schools and education systems in the era of the Fourth Industrial Revolution (Mustiningsih, Maisyaroh, and Ulfatin 2019). In the context of the digital industrial revolution, leaders are not only responsible for academic performance and the proper functioning of schools but are also responsible for all activities carried out by schools (Kurniawan et al. 2023). This revolution includes automation and digitalization of all aspects of the industry to create products that meet consumer needs (Lanang Putra et al. 2021). This revolution also presents challenges for tax reform, including integrating various changes caused by digitalization and the Fourth Industrial Revolution (Mayasari and Narsa 2020). In the field of education, leadership abilities in understanding and using digital knowledge are very important to support learning activities in the era of the Fourth Industrial Revolution (Sugiarto and Dewantara 2021). The leadership qualities demonstrated by Christ are very important for pastors in the era of the Fourth Industrial Revolution to be able to lead effectively and overcome challenges (Eppang 2022). The fourth industrial revolution offers opportunities to increase savings and reduce consumption through the development of e-commerce and the digital economy (Suwardana 2018). In addition, this Revolution has also changed job design, job structure, and required skills, thereby increasing the demand for people with different skills (David 2021). Finally, business orientation, digital capabilities, leadership skills, and the environment influence business decisions (Justin and Handoyo 2023).

Digital transformation has brought significant impact to the agriculture sector in Indonesia by improving operational efficiency, opening new market opportunities, and introducing the concept of digital farming and agriculture 4.0. Although the government has encouraged agricultural digitalization through policies and programs, farmers still face challenges such as land limitations, climate change, and limited market access. Collaboration between the government, private sector, and non-profit organizations is needed to support farmers' adoption of digital technologies to improve their efficiency, productivity, and welfare. Challenges such as lack of internet access, low digital literacy, and high technology implementation costs also need to be addressed through cross-sector collaboration. This research highlights the importance of synergy in capitalizing on digital opportunities and overcoming barriers in the digital transformation of Indonesia's agriculture sector.

This article discusses the importance of building an e-commerce ecosystem that supports the growth of Micro, Small and Medium Enterprises (MSMEs). In an era of increasingly rapid digitalization, MSMEs need to adopt e-commerce platforms to expand their market reach and increase their competitiveness. However, to achieve sustainable growth, a strong and sustainable e-commerce ecosystem needs to be built. In this article, the author identifies the opportunities that exist in building an e-commerce ecosystem that supports MSMEs. One of the main opportunities is access to a wider global market, which can open the door for MSMEs to sell their products to customers around the world. In addition, e-commerce platforms also provide opportunities for MSMEs to utilize new technologies such as artificial intelligence and data analytics to improve operational efficiency and decision making.    

The application of information systems in the current era of digitalization is very important for data management in a company, both in the government and private sectors. This research aims to analyze and design information systems to improve the efficiency of administrative data management in the Office of the Governor of North Sumatra. With the lack of application of information systems in the Office of the Governor of North Sumatra, this research is important to support administrative processes and data processing efficiency. The research method includes interviews with related parties, observations, and direct surveys to the field to understand the administrative process of the obstacles faced. Furthermore, a website-based information system solution will be proposed that can improve the efficiency, speed and accuracy of administrative data management in the Office of the Governor of North Sumatra. The results of this research are expected to provide an in-depth description of how the implementation of the right information system can optimize administrative data management. The implementation of this solution is expected to provide significant benefits in improving administrative performance and opening up opportunities for further application of information technology in the local government environment.  

Social media has become an important communication and information transfer platform in the current era of digitalization. Despite providing many great benefits in terms of relationships and access to information, the unethical use of communicative language and lack of understanding of ethical values ​​on social media has created a significant ethical crisis. This research aims to analyze the influence of social media on morals and ethics in the appreciation of human values. This research method uses the library research method, namely by collecting data or scientific papers which are intended as research objects by collecting data of a library nature. The data collection technique used is literature data collection relating to the influence of social media on morals and ethics in the appreciation of human values. The data obtained can be used to find out and improve people's morals and ethics in using social media to be wiser. The analysis was carried out descriptively qualitatively, namely by describing systematically, in detail and comprehensively the influence of social media on ethics and morals in the appreciation of human values ​​which has an impact on the decline in human values ​​such as empathy, mindfulness and attention to other people.

This research explores the impact of globalization and modernization on inheritance law in Indonesia, a fundamental legal aspect of the socio-economic life of society. Globalization introduces international legal values and principles that interact with national laws, driving more inclusive and equitable reforms. On the other hand, legal modernization aims to update and simplify inheritance law procedures and regulations, making them more relevant and accessible in the digital age. Using qualitative methods with a descriptive analytical approach, this research analyzes data from legal literature, legislation, and interviews with legal practitioners and academics. The findings show that globalization and modernization have a significant impact, ranging from aligning inheritance laws with international standards to increasing efficiency through digitalization. However, this process also faces challenges such as cultural resistance and infrastructure issues. This article concludes that while globalization and modernization present significant opportunities to enhance justice and accessibility in inheritance law, a sensitive adaptation to the local context is essential to ensure broad acceptance and effective implementation.

In the era of increasing digitalization, the integration of technology in education is becoming increasingly important. One area that has received a major contribution from technology is mathematics education at the secondary school (SMA) level. The use of mathematics software has become a highly effective tool for teachers and students in understanding complex mathematical concepts, developing computational skills, and solving problems more efficiently and interactively. This article analyzes various literature studies related to the use of mathematics software in high school, with a focus on developing students' computational thinking abilities. Computational thinking (CT) abilities, which were first introduced by Seymour Papert, are important skills that help students in decision making and problem solving. Various studies show that the integration of CT in educational curricula, particularly through teaching programming and the use of mathematical software, can improve students' computing skills. Although there are challenges in implementation, such as lack of infrastructure and teacher training, this study highlights the importance of using technology in mathematics education to create a dynamic, interactive, and relevant learning environment. This research aims to provide a comprehensive analysis of literature studies related to the use of mathematics software in high school and its influence on the development of students' computational thinking skills. By understanding the findings from previous studies, it is hoped that this research can make a significant contribution to designing a more effective mathematics curriculum and provide practical guidance for educators in integrating mathematics software in everyday learning. The results of the analysis show that technology-based interactive learning methods, the use of special software such as Matlab and Geogebra, as well as programming training with languages ​​such as Java and Python, all show positive results in improving students' computing skills. However, there is still a need to improve abstract thinking skills and address variations in computational abilities among students.

Digitalization is very important for Micro, Small and Medium Enterprises (MSMEs). The aim of this MSME digitalization activity is to help MSMEs be able to market their products by helping to market and sell local blacksmith products in Lembang Buntu Tangti with the help of the Canva application. Apart from that, by taking advantage of technological advances in society, especially for MSME players. This activity is carried out in 8 stages: (1) Identifying needs, determining goals, (2) Explanation of the benefits of creating an Instagram account (3) Training on creating Instagram accounts (4) Training on creating Canva (5). Making Promotional Materials 6 Practices and Feedback (7) Monitoring and Evaluation (8) Documentation. The method used in implementing this community service program regarding digitalization of MSMEs is in the form of socialization and assistance to MSMEs. Based on the survey results, it is known that MSME players have started to utilize digital technology to develop their business so that they can adapt to the current pandemic conditions

Micro, Small and Medium Enterprises (MSMEs) are an important sector that supports the community's economy. The COVID-19 pandemic has had a negative impact in the form of a significant decrease in income due to restrictions on product marketing. The new normal situation will make people's lifestyles very dependent on the use of information technology. The aim of this community service is to provide assistance and training in improving marketing. The method in this community service is quantitative descriptive by means of mentoring and training. Marketing digitalization support activities will be carried out in three stages: education, mentoring and sustainability assessment. Training will be provided to increase partners' knowledge and understanding of various digital marketing platforms. The results of this activity are expected to expand partners' knowledge and understanding in the field of marketing digitalization. Mentoring activities are carried out to ensure partners are able to apply the technology and training provided. In the end, the outcome that partners as MSME actors want to achieve is an increase in the economic scale of MSMEs