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In the digital era, the personal branding of lecturers and alumni plays a strategic role in enhancing university brand awareness. A strong academic identity and a positive image presented through digital platforms can strengthen the reputation of higher education institutions. This study aims to analyze how optimizing the personal branding of lecturers and alumni contributes to shaping university brand awareness. The research method used is a literature review by analyzing various scientific sources related to personal branding, brand awareness, and digital marketing strategies in the context of higher education. Data were collected from academic journals, books, and relevant publications discussing the role of digital media in building the image of academic institutions.The findings indicate that consistent and authentic personal branding of lecturers and alumni on digital platforms such as social media, university websites, and professional networks can enhance university exposure and appeal to prospective students and other stakeholders. Active interaction, expertise-based content, and participation in online academic discussions are key factors in building credibility and public trust. The implications of this study provide insights for universities in designing effective digital branding strategies by leveraging the active role of lecturers and alumni. Universities should encourage the strengthening of personal branding through training programs and structured digital communication policies to enhance institutional competitiveness at both national and global levels.

The increasing competition among higher education institutions necessitates effective marketing strategies to build brand awareness. Digital marketing has become a crucial tool in achieving this goal. This study aims to analyze the role of digital marketing in enhancing brand awareness in higher education institutions. The research method employed is a literature review, gathering and analyzing various relevant sources, including scientific journals, books, and previous research reports. The results indicate that implementing digital marketing strategies, such as the use of social media, content marketing, and search engine optimization (SEO), significantly contributes to the enhancement of brand awareness in higher education institutions. Moreover, active interaction and relevant content on digital platforms can increase audience engagement and loyalty. The implications of this study highlight the importance for higher education institutions to integrate digital marketing into their communication strategies to expand reach and strengthen brand image in the public eye.

The microbubble generator is an essential technology in various applications, such as water treatment, due to its ability to improve mass transfer efficiency, particularly ocygenation. Bubble breakup is a critical process that affects bubble size and its distribution in the solution, In this study, the experimental investigation focuses on analyzing the bubble breakup phenomenon in a venturi-type microbubble generator (MBG) equipped with a twisted baffle. Water flow rates  and air flow rates ) were varied at  = 40 and 60 lpm and   = 0,2 and 0,6 lpm. The methods used in this study include visualizing the bubble breakup process using a high-speed camera and measuring pressure fluctuations in the MBG detected by a pressure transducer. The analysis involves Power Spectral Density (PSD), Probability Density Function (PDF) of pressure drop, and Discrete Wavelet Transform (DWT). The tests were conducted with variations in water and air flow rates, as well as pressure measurements to understand the interaction between liquid and gas flows. The analysis results indicate that the presence of the twisted baffle significantly increases flow turbulence, which accelerates the bubble breakup process. This process produce smaller and more evenly distributed bubbles, which is crucial for enchancing dissolved ocygen (DO) levels in the solution.

The rapid development of social media has significantly impacted the management of Islamic education, presenting both opportunities and challenges. This study aims to analyze the influence of social media on Islamic education management by employing a Systematic Literature Review (SLR) approach. The research method involves identifying, evaluating, and synthesizing relevant literature from the past ten years to understand trends, benefits, and obstacles in utilizing social media for educational purposes. A total of 50 studies were reviewed, focusing on various aspects such as communication effectiveness, student interaction, and access to learning resources. The findings indicate that social media facilitates communication efficiency, enhances student engagement, and broadens access to Islamic educational resources. It has become an essential tool in delivering content, connecting students and educators, and fostering collaborative learning. However, challenges such as misinformation, lack of regulatory policies, and student distractions require strategic solutions. The study suggests implementing internal policies, providing teacher training, and utilizing social media analytics to optimize its use. In addition, integrating social media strategies with traditional Islamic teaching methods can enhance educational outcomes. These findings contribute to a deeper understanding of the role of social media in Islamic education management and offer recommendations for its effective implementation. Furthermore, the study highlights the need for further research to explore the long-term impacts of social media on Islamic education.

Sinusitis is a health disorder commonly caused by factors such as air pollution, dust exposure, cold air, and smoking. With the rapid development of technology, there are now healing methods that do not rely on conventional medications, such as laser therapy. This research aims to develop a laser therapy clock equipped with sinusitis therapy using Low-Level Laser Therapy (LLLT). The system utilizes Arduino Nano as the main controller, an IR laser for the nose and hand, a DS18B20 temperature sensor to monitor the patient's temperature, and an OLED 0.96V display to show laser intensity and temperature values. This system aims to improve patient interaction with the device, providing a convenient and effective way to perform sinusitis therapy at home. The goal is to create a non-invasive, user-friendly solution for individuals suffering from sinusitis, with the potential to enhance treatment effectiveness, accessibility, and convenience, offering a promising alternative to traditional treatments.

The purpose of this analysis is to explore the relationship between the Protestant ethic and the development of modern capitalism, and to analyze the influence of Protestant ethical values ​​on economic and social dynamics. In addition, this analysis aims to identify shortcomings in existing studies, including theoretical focus and broader social impacts, in order to produce a more comprehensive understanding of the interaction between the Protestant ethic, capitalism, and the social context. The method used is a literature review, which involves analyzing literature related to social theory, especially Max Weber's thoughts, as well as criticism of his approach. The results of the study indicate that although the Protestant ethic has an important role, other factors such as technological progress, social change, and political structures also contribute to shaping modern capitalism. In addition, the issue of social inequality and injustice that may arise from the application of these ethical values ​​requires more attention in future studies. Thus, this study emphasizes the need for a more holistic approach to understanding the complex interaction between the Protestant ethic, capitalism, and the broader social context.

The research paper discusses the findings of the literature of previous studies related to accounting digitization to achieve environmental sustainability for the period from 2013 to 2023. The conclusions of the research literature show how the concept of modernity and the importance of digitization in accounting has evolved over the past few years in shedding light on different destinations and topics in the field of decision-making and environmental protection. The findings appears that researchers pointed to the urgent need to link research disciplines that would lead to increased interest in clean energy by involving experts in leading the digital transformation of accounting to legitimize the work of accountants.  This research paper also referred to the results of the literature of studies regarding the interaction between various fields, especially sustainable accounting and accounting information systems, where the role of digital accounting in achieving sustainability, which is an integral part of a network of human and non-human actors that reflects economic activities on the environment. New research must also take into account that technology alone cannot solve environmental issues in isolation from the interactive role with humans who jointly seek solutions. Therefore, automating the work of accountants interested in corporate social responsibility issues through digital accounting can be one of the main pillars of that interaction in order to improve decision-making to protect the environment.

Building agreement and influencing public opinion need effective communication. As a means of expressing ideas, language creates emotions that are used for political advantages during an electoral campaign. Human existence and the maintenance of connections depend on communication, a complex process. In actuality, human interactions are lubricated by this substance. Despite its importance, communication has two sides and can be applied either favorably or unfavorably. From the standpoint of its capacity for complexity, Boulton (2019, p. 41) pointed to the negative social intent of language. She also noted that language is frequently employed to deceive rather than to communicate. Human existence and the maintenance of connections depend on communication, a complex process. In actuality, human interactions are lubricated by this substance. Despite its importance, communication has two sides and can be applied either favorably or unfavorably. According to Boulton (1978, p. 41), from the standpoint of language's capacity for complexity to the detrimental societal intent of language. She also noted that language is frequently employed to deceive rather than to communicate. Therefore, this discourse examines how the political advertisement "See who wants to be President of Nigeria" exposed ignorance and ineptitude as unacceptable in a moral and democratic society such as Nigeria. It is a political communication activity that uses word choice and language as a means of rejecting a candidate in the April 2015 Nigerian presidential election.

Traditional marriage in Pulau Buaya Village is not just the union of two individuals, but also a bond between two large families that involves social, cultural, and economic aspects. The traditional marriage customs in this village have significant stages that reflect the values of collectivism and respect for ancestors. However, the majority of the community also adheres to Islam, which has its own legal rules regarding marriage. The interaction between customary law and Islamic law in marriage practices often results in adaptations or acculturation that do not always proceed smoothly. Some traditional customs sometimes conflict with the principles of Islamic law, creating challenges in balancing the preservation of traditions with adherence to religious teachings. This study uses a juridical-empirical method with a qualitative approach. Primary data is obtained through interviews and direct observation of traditional leaders, religious leaders, and couples who have undergone traditional marriages. Secondary data is gathered from literature studies on customary law and Islamic law. The findings show that the customary marriage law in Pulau Buaya Village has been adjusted to Islamic principles, but practices still exist that contradict Islamic law. The implications of this study are the need for an integrative approach in formulating marriage policies that respect cultural diversity while remaining in accordance with Islamic and national legal principles.

This study compares hybrid and traditional face-to-face learning environments to assess their impact on student collaboration, engagement, and social interaction. Hybrid learning models combine in-person and online instruction, providing flexibility but also introducing challenges in maintaining meaningful student interactions, particularly for remote learners. The primary objective of this research is to evaluate the effectiveness of hybrid classrooms in fostering social engagement, collaboration, and peer relationships compared to traditional classrooms. A comparative design was employed, with data collected through interviews, observations, and surveys to measure student engagement, satisfaction, and collaboration. The findings indicate that while hybrid learning offers flexibility, it often leads to reduced social presence and collaboration quality, especially for remote students. Traditional classrooms, on the other hand, foster stronger peer relationships and dynamic in-person collaboration. The study suggests that hybrid learning spaces can be improved by integrating advanced communication tools and designing activities that encourage interaction between remote and in-person students. The research emphasizes the importance of creating balanced learning environments that promote both flexibility and social engagement. Future research is recommended to explore the long-term effects of hybrid learning on student collaboration and engagement and to identify strategies to enhance the effectiveness of hybrid models.

Public open space can provide a special identity for a city. Generally, the shape of public open spaces must be able to accommodate a variety of user activities and have characteristics that attract people to come. The purpose of this study is to determine the correlation between motivation and atmosphere characteristics in public open spaces in Palembang City. This research uses quantitative methods that are explanatory. The data collected by using the semantic-differential (SD-method) with the sample selection using snowball-non-random-sampling. The results of the latent variable analysis and Multivariate Correlation Analysis are in the form of a relationship between motivation and the atmosphere in public open spaces in Palembang City. The results of this study indicate that the motivation of the people who come to open public spaces has reasons, that are refreshment, achievement and interaction. This motivation is supported by the influence of the atmosphere in public open space which is assessed from two aspects, such as orderliness and natural environment.

The agriculture sector is facing unprecedented challenges as a result of climate change. As temperatures continue to rise and weather patterns change, the dynamics of plant-virus interactions change significantly, requiring innovative solutions to ensure global food security. This review article examines the relationship between climate change and the prevalence and severity of cucumber virus diseases, their impact on cucumber yield and quality, and subsequent economic implications, with a focus on the critical pathogen cucumber mosaic virus (CMV). The method in this journal article uses library research, which is a method with data collection by understanding and studying theories from various literatures related to the research. The results showed that as climate change increases, it is imperative to investigate its impact on cucumber virus management, specifically how increasing temperatures and changing rainfall patterns may affect virus epidemiology and disease resistance mechanisms. In addition, exploring integrated pest management strategies that combine traditional breeding with modern biotechnology advances is essential. The application of RNA-based technologies presents a promising avenue for effective virus control, potentially reducing the economic burden on cucumber farmers.

This final work aims to contribute to the preservation of local culture, as well as introducing graphic art as a means of telling stories and depicting community life, especially the activities of blacksmiths in Nagari Sungai Puar. Therefore, the author created a work entitled "graphic art: visualization of blacksmith activities in Nagari Sungai Puar using relief print techniques" and wanted to spread various elements in blacksmith activities, starting from the process of making tools and interactions between blacksmiths. The creation method used is the Halma Hawkins method through the stages of exploration, improvisation and formation. With this method, this work can later be visualized into a graphic art work using relief printing techniques. The final work product is ten works of graphic art measuring 55 x 40 cm which depict blacksmith activities in the Sungai Puar village. The works are entitled: Making a rod, Cutting iron, Burning furnace, Forging iron, Forming iron, Grinding a kite, Cooling a knife, Sharpening a knife, Skillful hands, Final stages.

The film Surat Cinta Untuk Starla, directed by Rudi Aryanto, employs a variety of camera shot techniques to explore the depth of its main characters and deliver powerful emotions to the audience. This study aims to analyze the use of camera shot techniques in the film, focusing on close-ups, medium shots, long shots, and tracking shots. These techniques are utilized to portray the characters' emotional expressions, interactions, and to enhance the theme of emotional journeys within the story. Through a qualitative approach with a literature review, the research highlights how camera shot techniques support the film's narrative and deepen the emotional connection between the audience and the characters. The analysis reveals that the appropriate choice of camera shot techniques can elevate the film's visual and emotional quality, creating a profound impact on the understanding of its story and characters.

Literature is the result of the human creative and imaginative process which contains various values ​​and life lessons. Namun, as an important element in literary works, describes the struggle within a character that arises as a result of the conflict between desires, beliefs and hopes. In literary works that are adapted into films, namun not only plays a role in building character, but also drives the storyline emotionally. The film Kite Putus, which is adapted from the novel by Mommy ASF, depicts the emotional journey of Kinan, a woman who faces the infidelity of her husband, Aris. The namun experienced by Kinan is the main focus in the narrative, where he has to choose between maintaining the household for the sake of his child or letting go of the relationship that has hurt his self-esteem. The aim of creating this film script is to explore how namun can be applied effectively in character and story development. The author focuses on processing Kinan's namun through internal monologues and interactions with other characters, as well as utilizing cinematic elements to strengthen the emotional dimension of the film. With this approach, it is hoped that the film Kite Putus will be able to provide an in-depth experience for the audience, as well as representing universal issues in everyday life.

This study is motivated by the increasing interest in understanding language maxims, which are unwritten rules in communication that regulate a person's language behavior in certain situations. These language maxims were proposed by the philosopher Grice as principles that guide successful communication. The aim of this study is to investigate the role of language maxims in everyday communicative interactions. This study aims to identify how the application of language maxims affects message understanding in different contexts and how violations of these maxims can affect the perception and interpretation of information. The method used in this study includes qualitative analysis of various communicative situations, both in informal and formal contexts. Research was conducted through case studies and observations of interactions between individuals in various communication scenarios. Based on the results of the discussion, it was found that consistent application of language maxims can strengthen understanding and clarity of the message conveyed. However, violation of this maxim can cause uncertainty in the meaning of the message and give rise to different interpretations between the parties involved in the communication. In addition, social, cultural and environmental contexts also play a role in how language maxims are applied and interpreted. This research highlights the importance of appropriateness in applying language maxims to achieve effective communicative goals and emphasizes the need to understand context in interpreting messages conveyed in everyday communication.

Human identity is a complex and dynamic concept, formed through interactions within society and influenced by various factors, with culture as the main element in its formation. Culture includes outward elements such as language, clothing, and food, as well as values, norms, and belief systems that shape an individual's outlook on life and behavior. The process of cultural socialization that begins at birth through family, education and mass media plays an important role in shaping one's identity, both individually and collectively. This research aims to explore the role of culture in the formation of human identity, focusing on the influence of local and global cultures and cultural elements such as language, religion, and cultural symbols. The method used is a qualitative approach with a literature study, which collects data from written sources, including journal articles and books, to examine the relationship between culture and identity. The results show that culture has a fundamental role in shaping human identity, with cultural socialization as the main process in internalizing values and norms that shape behavior and outlook on life. In addition, globalization affects the dynamics of identity, creating the phenomenon of hybrid identities that reflect the fusion of local and global cultures.

Accurate English pronunciation is essential for clear and efficient communication. It guarantees that concepts are grasped and helps avoid misunderstandings. Pronouncing words correctly boosts confidence when speaking and facilitates the easy and clear expression of ideas. By assisting people in accurately identifying and reproducing sounds, it also improves listening skills. Correct pronunciation makes a big impression and can open up more options in both professional and academic settings. In the end, mastering pronunciation improves relationships with people from different cultural backgrounds, promoting improved communication and international interaction.

Accurate English pronunciation is essential for clear and efficient communication. It guarantees that concepts are grasped and helps avoid misunderstandings. Pronouncing words correctly boosts confidence when speaking and facilitates the easy and clear expression of ideas. By assisting people in accurately identifying and reproducing sounds, it also improves listening skills. Correct pronunciation makes a big impression and can open up more options in both professional and academic settings. In the end, mastering pronunciation improves relationships with people from different cultural backgrounds, promoting improved communication and international interaction.

This study aims to analyze the role of Indonesian as an integration tool between students with different regional language backgrounds in Class B of the Islamic Communication and Broadcasting Study Program (KPI) of the Islamic University of Bandung. The diversity of student cultures and regional languages presents challenges in creating effective communication in the campus environment. Indonesian, as a regional language and the language of instruction in education, plays an important role in encouraging interaction between students who are different from their mother tongue. This study uses a qualitative approach with interview and observation methods to find out the experiences and views of KPI Class B students regarding the use of Indonesian in communication both in academic and social contexts. The results of the study show that despite communication difficulties due to differences in accent and language fluency, Indonesian remains an effective unifying tool to facilitate interaction and create harmony between Masu students. This study also identifies the challenges faced by students and provides suggestions for the campus to improve the Indonesian language skills of its students so that they can better support communication in the academic environment. Thus, the Indonesian language has proven to play a very important role in creating an inclusive and harmonious atmosphere among students studying various regional languages at the Islamic University of Bandung.